CN110490660A - The method and apparatus of real-time update advertisement - Google Patents
The method and apparatus of real-time update advertisement Download PDFInfo
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- CN110490660A CN110490660A CN201910781391.8A CN201910781391A CN110490660A CN 110490660 A CN110490660 A CN 110490660A CN 201910781391 A CN201910781391 A CN 201910781391A CN 110490660 A CN110490660 A CN 110490660A
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- Prior art keywords
- advertising image
- product
- image
- electric terminal
- user
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
Abstract
Provide a kind of method and apparatus of real-time update advertisement.The described method includes: in the video frame that will play of detection electric terminal whether include specific merchant product advertising image；When detecting the advertising image of the product including the specific merchant, whether the advertising image confirmly detected meets preset condition；When determination meets the preset condition, the electric terminal is made to play the video frame that the advertising image is replaced by another advertising image.According to the method and equipment, the product placement in the video frame that will be played can be updated to other product placements, to play the video frame for having updated product placement.
Description
Technical field
All things considered of the present invention is related to electronic technology field, more particularly, is related to a kind of method of real-time update advertisement
And equipment.
Background technique
In order to attract the eyeball of consumer, existing advertisement form is varied, for example, video ads, picture are wide
Announcement, product placement etc..Product placement can refer to the production for the businessman being deliberately inserted into video display plot, variety show, game etc.
The identification information of product reaches subtle the effect of publicity.However, once in TV play, film or variety show etc.
After product placement is formed, can not usually it change.
Summary of the invention
Exemplary embodiment of the present invention is to provide a kind of method and apparatus of real-time update advertisement, be able to solve existing
The problem of some product placements can not change.
An exemplary embodiment of the present invention provides a kind of method of real-time update advertisement, wherein the method packet
Include: in the video frame that will play of detection electric terminal whether include specific merchant product advertising image；It is wrapped when detecting
When including the advertising image of the product of the specific merchant, whether the advertising image confirmly detected meets preset condition；When
When determination meets the preset condition, the electric terminal is made to play the institute that the advertising image is replaced by another advertising image
State video frame.
Optionally, the advertising image of product includes: the image of the image of product itself and/or the trade mark of product.
Optionally, another advertising image are as follows: other advertising images of the product in the advertising image or the spy
Determine the advertising image of other products of businessman.
Optionally, it is not that the specific merchant is directed to the product most that the preset condition, which includes: the advertising image,
New advertising image, wherein another advertising image is the newest advertising image.
Optionally, the preset condition includes: the last word that the product is not the specific merchant, wherein described
Another advertising image is the advertising image of the last word.
Optionally, the preset condition includes: the active user that the product is unsuitable for the electric terminal, wherein institute
State the advertising image for the product suitable for the active user that another advertising image is the specific merchant.
Optionally it is determined that the advertising image detected includes: to work as the step of whether meeting preset condition described in acquisition
The user characteristics of preceding user, and determine whether the product is suitable for the active user based on the user characteristics of acquisition, wherein institute
Stating another advertising image is the user characteristics based on the active user, and the specific merchant determined is suitable for the current use
The advertising image of the product at family.
Optionally, the user characteristics of the active user include at least one among following item: the active user
Age bracket, the gender of the active user, the active user professional, the described active user hobby.
Optionally, determine that the step of whether product is suitable for the active user includes: based on the user characteristics of acquisition
The consumer group belonging to the active user is determined based on the user characteristics of acquisition, and determines whether the product is suitable for described work as
The consumer group belonging to preceding user, wherein another advertising image is suitable for the active user institute for the specific merchant
The advertising image of the product of the consumer group of category.
Optionally, the step of obtaining the user characteristics of the active user includes: based on the electric terminal current shooting
User images, the user voice that currently acquires of the electric terminal, the active user make the history of the electric terminal
With at least one in information, the user characteristics of the active user are obtained.
Optionally, when the active user is multiple users, the preset condition includes: described in the product is unsuitable for
Any user in multiple users, wherein another advertising image is suitable for for the specific merchant from the multiple user
Selected in user product advertising image, wherein the user is selected by following manner: based on described in acquisition
The user characteristics of multiple users are selected from the multiple user according to the preset priority of the specific merchant or consuming capacity
Select user.
Optionally, the advertising image in the video frame is replaced with by another advertisement figure by following manner
As: the region where the advertising image identified in the video frame, and another advertising image is made to cover the region.
Optionally, the step of determining the consumer group belonging to the active user based on the user characteristics of acquisition includes: base
In the user characteristics of acquisition, the consumer group belonging to the active user is identified using deep learning network model.
In accordance with an alternative illustrative embodiment of the present invention, a kind of equipment of real-time update advertisement is provided, wherein the equipment
Include: image detecting element, in the video frame that will play of detection electric terminal whether include specific merchant product advertisement
Image；Judging unit, when detecting the advertising image of the product including the specific merchant, the advertisement that confirmly detects
Whether image meets preset condition；Processing unit makes described in the electric terminal broadcasting when determination meets the preset condition
Advertising image is replaced by the video frame of another advertising image.
Optionally, the advertising image of product includes: the image of the image of product itself and/or the trade mark of product.
Optionally, another advertising image are as follows: other advertising images of the product in the advertising image or the spy
Determine the advertising image of other products of businessman.
Optionally, it is not that the specific merchant is directed to the product most that the preset condition, which includes: the advertising image,
New advertising image, wherein another advertising image is the newest advertising image.
Optionally, the preset condition includes: the last word that the product is not the specific merchant, wherein described
Another advertising image is the advertising image of the last word.
Optionally, the preset condition includes: the active user that the product is unsuitable for the electric terminal, wherein institute
State the advertising image for the product suitable for the active user that another advertising image is the specific merchant.
Optionally, judging unit obtains the user characteristics of the active user, and determines institute based on the user characteristics of acquisition
State whether product is suitable for the active user, wherein another advertising image is the user characteristics based on the active user,
The advertising image of the product suitable for the active user of the determining specific merchant.
Optionally, the user characteristics of the active user include at least one among following item: the active user
Age bracket, the gender of the active user, the active user professional, the described active user hobby.
Optionally, judging unit determines the consumer group belonging to the active user based on the user characteristics of acquisition, and really
Whether the fixed product is suitable for the consumer group belonging to the active user, wherein another advertising image is described specific
The advertising image of the product for being suitable for the consumer group belonging to the active user of businessman.
Optionally, user images of the judging unit based on the electric terminal current shooting, the electric terminal are currently adopted
The user voice of collection, the active user work as at least one in the history use information of the electric terminal described in acquisition
The user characteristics of preceding user.
Optionally, when the active user is multiple users, the preset condition includes: described in the product is unsuitable for
Any user in multiple users, wherein another advertising image is suitable for for the specific merchant from the multiple user
Selected in user product advertising image, wherein the user is selected by following manner: based on described in acquisition
The user characteristics of multiple users are selected from the multiple user according to the preset priority of the specific merchant or consuming capacity
Select user.
Optionally, processing unit is replaced with the advertising image in the video frame by following manner described another
Advertising image: identifying the region where the advertising image in the video frame, and makes another advertising image covering institute
State region.
Optionally, user characteristics of the judging unit based on acquisition are identified described current using deep learning network model
The consumer group belonging to user.
In accordance with an alternative illustrative embodiment of the present invention, a kind of computer-readable storage being stored with computer program is provided
Medium, wherein the method for real-time update advertisement as described above is realized when the computer program is executed by processor.
In accordance with an alternative illustrative embodiment of the present invention, a kind of electric terminal is provided, wherein the electric terminal includes:
Processor；Memory is stored with computer program, when the computer program is executed by processor, realizes as described above
The method of real-time update advertisement.
In accordance with an alternative illustrative embodiment of the present invention, a kind of server is provided, wherein the server includes: processing
Device；Memory is stored with computer program, when the computer program is executed by processor, realizes as described above real-time
Update the method for advertisement.
In the method and apparatus of real-time update advertisement according to an exemplary embodiment of the present invention, it can will will play
Product placement in video frame is updated to other product placements, to play the video frame for having updated product placement.Into one
Step ground, additionally it is possible to the product placement in the video frame that will be played suitably be updated according to current situation, for example, for not
The same consumer group discriminatively updates product placement.
Part in following description is illustrated into the other aspect and/or advantage of present general inventive concept, there are also one
Dividing will be apparent by description, or can learn by the implementation of present general inventive concept.
Detailed description of the invention
By below with reference to be exemplarily illustrated embodiment attached drawing carry out description, exemplary embodiment of the present it is upper
Stating will become apparent with other purposes and feature, in which:
Fig. 1 shows the flow chart of the method for real-time update advertisement according to an exemplary embodiment of the present invention；
Fig. 2 to Fig. 4 shows the example of the method for real-time update advertisement according to an exemplary embodiment of the present invention；
Fig. 5 shows the block diagram of the equipment of real-time update advertisement according to an exemplary embodiment of the present invention.
Specific embodiment
It reference will now be made in detail the embodiment of the present invention, examples of the embodiments are shown in the accompanying drawings, wherein identical mark
Number identical component is referred to always.It will illustrate the embodiment, by referring to accompanying drawing below to explain the present invention.
Fig. 1 shows the flow chart of the method for real-time update advertisement according to an exemplary embodiment of the present invention.The method can
It is realized by computer program.
As an example, the method can be executed by electric terminal.As an example, the electric terminal can be movement
Communication terminal (for example, smart phone), intelligent wearable device (for example, smartwatch), tablet computer etc. can play video
Electric terminal.For example, the method can be executed by the application for being used to play video being mounted in electric terminal, or
It is executed by the function program realized in the operating system of electric terminal.
As another example, the method can be executed by server, for example, the server can be for playing
The server etc. of the application of video.In addition, as an example, the method can also be executed partially by electric terminal, partially by servicing
Device executes, for example, a part of the method, by the client executing applied, other parts are executed by the server end applied.
Referring to Fig.1, in step S10, detect in the video frame that electric terminal will play whether include specific merchant production
The advertising image of product.
As an example, whether including the product for being directed to specific merchant in the video frame that detectable electric terminal will play
Implantable ad content.
As an example, the specific merchant can be the preset quotient for being desirable to real-time update implantable ad content
Family.
It should be understood that product may include tangible article, invisible service may also comprise, specifically need to detect which product
Advertising image can be preassigned by businessman, the invention is not limited in this regard.
As an example, the advertising image of product can include: the image of the identification information of product, for example, the figure of product itself
The image of the trade mark of picture and/or product.
As an example, whether can be detected by image recognition technology in the video frame that electric terminal will play includes institute
State the advertising image of the product of specific merchant.As an example, can be by detecting electricity based on the machine learning model of deep learning
In the video frame that sub- terminal will play whether include the specific merchant product advertising image.Moreover, it should be understood that
Can be detected by other modes appropriate in the video frame that electric terminal will play whether include the specific merchant production
The advertising image of product.
It should be understood that product that the needs that can obtain the specific merchant in advance detect (for example, all over products of businessman or
Portioned product) identification information or the specific merchant identification information (for example, trade mark of the specific merchant), with for examining
Survey in the video frame that will play of electric terminal whether include the specific merchant product advertising image.
In step S20, when detecting the advertising image of the product including the specific merchant, what is confirmly detected is described
Whether advertising image meets preset condition.
As an example, the preset condition may include at least one among following item: the advertising image is not described
Specific merchant is not the spy for the product in the newest advertising image of the product in the advertising image, the advertising image
Determine the last word of businessman, the product in the advertising image is unsuitable for the active user of the electric terminal.It should be understood that institute
Stating preset condition can also be the item of other suitable advertising images for triggering the product in the video frame that updates and will play
Part, the invention is not limited in this regard.
As an example, the active user of the electric terminal currently will watch the video frame by the electric terminal
User.
The electric terminal is broadcast when playing the video frame when determination meets the preset condition in step S30
Put the video frame that the advertising image is replaced by another advertising image.
As an example, when the method for real-time update advertisement according to an exemplary embodiment of the present invention is executed by server,
In step s 30, the video frame that the advertising image can be replaced by another advertising image is sent to the electricity
Sub- terminal, to play the video frame that advertising image is substituted by the electric terminal.
As an example, the method when real-time update advertisement according to an exemplary embodiment of the present invention is executed by electric terminal
When, in step s 30, the advertising image in the video frame can be replaced with to another advertising image, and play and replace
The video frame of advertising image is changed；Alternatively, the advertising image can be requested to be replaced by another advertisement from server
The video frame of image, and play the video frame that advertising image is substituted.
As an example, another advertisement can be replaced with the advertising image in the video frame by following manner
Image: identifying the region where the advertising image in the video frame, and another advertising image is made to cover the area
Domain, and the region in addition to the region is not covered.
As an example, another advertising image can are as follows: other advertisements of the product in the advertising image detected
The advertising image of other products of image or the specific merchant.
In addition, as an example, whether the key frame in video frame that detectable electric terminal will play in step S10
The advertising image of product including specific merchant；In step S20, when the advertisement for detecting the product including the specific merchant
When image, whether the advertising image confirmly detected meets preset condition；In step s 30, when determine meet it is described pre-
If when condition, making the electric terminal when playing the key frame and neighbouring with key frame video frame, playing described wide
Accuse image be replaced by another advertising image the key frame and the video frame neighbouring with the key frame.
As an example, not being the specific merchant for the product when the preset condition includes: the advertising image
Newest advertising image when, another advertising image can be the newest advertising image.In the prior art, in replay TV
When acute, film or variety show, even if wherein the targeted product of product placement has replaced new packing, that is, wherein plant
The advertisement of the product entered has not been the product placement will not to be changed, according to this for the advertisement of the newest packaging of the product
The exemplary embodiment of invention, can product placement in real-time update video so that product placement is the newest advertisement figure of product
Picture.
As an example, when the preset condition includes: the last word that the product is not the specific merchant, it is described
Another advertising image can be the advertising image of the last word.In the prior art, in replay TV play, film or variety
When program, even if wherein the targeted product of product placement has not been the current last word of businessman (for example, product placement institute
For product undercarriage), that is, the advertisement for the product being wherein implanted into be not for the businessman last word it is wide
Accuse, will not change the product placement, an exemplary embodiment of the present invention, can product placement in real-time update video,
So that product placement is the advertising image of the last word of businessman.
It should be understood that the newest advertising image of the product of the specific merchant can be obtained in advance, and/or, institute is obtained in advance
State the advertising image of the last word of specific merchant.
As an example, when the preset condition includes: the active user that the product is unsuitable for the electric terminal, institute
Stating another advertising image can be the advertising image of the product suitable for the active user of the specific merchant.
As an example, the user characteristics of the active user can be obtained, and the production is determined based on the user characteristics of acquisition
Whether product are suitable for the active user, wherein another advertising image is the user characteristics based on the active user, is determined
The specific merchant the product suitable for the active user advertising image.
As an example, the user characteristics of the active user may include at least one among following item: the current use
The age bracket at family, the gender of the active user, the active user professional, the described active user hobby.It should be understood that
User characteristics may also comprise other kinds of feature, the invention is not limited in this regard.
As an example, the user characteristics based on acquisition determine that the step of whether product is suitable for the active user can wrap
It includes: determining whether the product meets the hobby of the active user, wherein another advertising image is the specific merchant
The hobby for meeting the active user product advertising image.
As an example, the user characteristics based on acquisition determine that the step of whether product is suitable for the active user can wrap
It includes: determining the consumer group belonging to the active user based on the user characteristics of acquisition, and determine whether the product is suitable for institute
State the consumer group belonging to active user, wherein another advertising image is the specific merchant suitable for the current use
The advertising image of the product of the consumer group belonging to family.
As an example, can age based on user and gender, determine the consumer group belonging to user.As an example, consumption
Group may include but be not limited at least one among following item: children, adult male, adult female, old male, old female.
As an example, the user characteristics based on acquisition can wrap the step of determining the consumer group belonging to the active user
Include: the user characteristics based on acquisition identify the consumer group belonging to the active user using deep learning network model.
As an example, the advertising image of the product suitable for the different consumer groups of the specific merchant can be obtained in advance.
As an example, the step of obtaining the user characteristics of the active user can include: current based on the electric terminal
User voice that the user images of shooting, the electric terminal currently acquire, the active user go through the electric terminal
At least one of in history use information, obtain the user characteristics of the active user.For example, active user is to the electric terminal
History use information may include among following item at least one of: the type of the video of viewing, switching on and shutting down time.It should manage
Solution, can also pass through the user characteristics of other acquisition of information active users appropriate.
As an example, the user voice that the electric terminal currently acquires can be carried out sound characteristic extraction, and it is based on mentioning
The sound characteristic taken obtains the user characteristics of active user, for example, sound characteristic may include among following item at least one of:
WAVELET PACKET DECOMPOSITION WPD, fundamental tone sub-belt energy, short-time zero-crossing rate, short-time average energy, amplitude (or power), zero-crossing rate, adjacent boundary band
Characteristic vector, LPC cepstrum feature vector (LPCC), Mel cepstrum parameter (MFCC).
As an example, MobileNet neural network model can be used, user's figure based on the electric terminal current shooting
User characteristics as obtaining active user.
As an example, when the active user is multiple users, the preset condition can include: the product is unsuitable for
Any one in the multiple user, wherein another advertising image is that the specific merchant is suitable for from the multiple
The advertising image of the product of the user selected in user according to predetermined manner.
As an example, the predetermined manner can are as follows: the user characteristics of the multiple user based on acquisition, according to the spy
Determine the preset priority of businessman or consuming capacity, select user from the multiple user, for example, the consuming capacity of user is got over
Height, the probability that user is selected are bigger；The priority of user is higher, and the probability that user is selected is bigger.
In addition, as an example, when the active user be multiple users when, the preset condition can include: the product
It is unsuitable for the user selected from the multiple user according to the predetermined manner, wherein another advertising image is institute
State the advertising image of the product for the user of specific merchant being suitably selected for out.
As an example, when the active user is multiple users, the preset condition can include: the product is unsuitable for
Any one in the consumer group belonging to the multiple user, wherein another advertising image are as follows: the specific merchant
Suitable for being selected from the consumer group belonging to the multiple user according to the preset priority of the specific merchant or consuming capacity
The advertising image of the product of the consumer group out.For example, the consuming capacity of the consumer group is higher, the probability that the consumer group is selected
It is bigger；The priority of the consumer group is higher, and the probability that the consumer group is selected is bigger.For example, the consuming capacity of adult is greater than
The consuming capacity of children, the consuming capacity of children are greater than the consuming capacity of the elderly.
It should be understood that the specific merchant can preset the priority of the consumer group according to the product orientation of oneself.
Fig. 2 shows the examples of the method for real-time update advertisement according to an exemplary embodiment of the present invention.As shown in Fig. 2, inspection
Survey in the video frame that will play of electric terminal whether include " company, Erie " product advertising image；When detect including
When, determine the advertising image whether be " company, Erie " last word advertising image；When determination is not, the view is being played
Played when frequency frame the advertising image be replaced by " company, Erie " last word advertising image video frame.
Fig. 3 shows the example of the method for real-time update advertisement according to an exemplary embodiment of the present invention.As shown in figure 3, inspection
Survey in the video frame that will play of electric terminal whether include " company, Erie " product advertising image；When detect including
When, whether the advertising image of the product confirmly detected is adapted for the advertisement figure of the product of the consumer group belonging to active user
Picture；When determination is not, the advertising image is played when playing the video frame and is replaced by using suitable for current for " company, Erie "
The video frame of the advertising image of the product of the consumer group belonging to family.For example, if active user belongs to " children " consumer group,
The advertising image can then be replaced with to the advertising image of " QQ star "；If active user belongs to " the elderly " consumer group, can
The advertising image is replaced with to the advertising image of " easyproization milk ".
Fig. 4 shows the example of the method for real-time update advertisement according to an exemplary embodiment of the present invention.As shown in figure 4, inspection
Survey in the video frame that will play of electric terminal whether include " KFC company " product advertising image；When detect including
When, whether the advertising image of the product confirmly detected is the advertising image for meeting the product of hobby of active user；Work as determination
When not being, the hobby for meeting active user that the advertising image is replaced by " KFC company " is played when playing the video frame
Product advertising image video frame.
Fig. 5 shows the block diagram of the equipment of real-time update advertisement according to an exemplary embodiment of the present invention.
As shown in figure 5, the equipment of real-time update advertisement according to an exemplary embodiment of the present invention includes: image detecting element
10, judging unit 20, processing unit 30.
Particularly, whether image detecting element 10 is for detecting in the video frame that electric terminal will play including specific
The advertising image of the product of businessman.
As an example, whether it includes for spy that image detecting element 10 can detect in the video frame that electric terminal will play
Determine the implantable ad content of the product of businessman.
As an example, the specific merchant can be the preset quotient for being desirable to real-time update implantable ad content
Family.
It should be understood that product may include tangible article, invisible service may also comprise, specifically need to detect which product
Advertising image can be preassigned by businessman, the invention is not limited in this regard.
As an example, the advertising image of product can include: the image of the identification information of product, for example, the figure of product itself
The image of the trade mark of picture and/or product.
As an example, image detecting element 10 can detect the video that electric terminal will play by image recognition technology
In frame whether include the specific merchant product advertising image.As an example, image detecting element 10 can be by based on deep
Spend the machine learning model of study detect in the video frame that electric terminal will play whether include the specific merchant production
The advertising image of product.Moreover, it should be understood that image detecting element 10 can also detect electric terminal by other modes appropriate
In the video frame that will be played whether include the specific merchant product advertising image.
It should be understood that the mark for the product that the needs that image detecting element 10 can obtain the specific merchant in advance detect is believed
It ceases (for example, advertising image), whether to include the specific merchant for detecting in the video frame that electric terminal will play
The advertising image of product.
Judging unit 20 is used for when detecting the advertising image of the product including the specific merchant, is confirmly detected
Whether the advertising image meets preset condition.
As an example, the preset condition may include at least one among following item: the advertising image is not described
Specific merchant is not the newest of the specific merchant for newest advertising image, the product of the product in the advertising image
Product, the product are unsuitable for the active user of the electric terminal.It should be understood that the preset condition can also be suitble to for other
The advertising image for trigger the product in the video frame that will play of update condition, the invention is not limited in this regard.
As an example, the active user of the electric terminal currently will watch the video frame by the electric terminal
User.
Processing unit 30 is used to make the electric terminal play the video frame when determination meets the preset condition
When play the video frame that the advertising image is replaced by another advertising image.
As an example, the equipment when real-time update advertisement according to an exemplary embodiment of the present invention is arranged in the server
When, the video frame that the advertising image can be replaced by another advertising image by processing unit 30 is sent to the electricity
Sub- terminal, to play the video frame that advertising image is substituted by the electric terminal.
As an example, the equipment when real-time update advertisement according to an exemplary embodiment of the present invention is arranged in electric terminal
When, the advertising image in the video frame can be replaced with another advertising image by processing unit 30, and play replacement
The video frame of advertising image；Alternatively, the advertising image can be requested to be replaced by another advertisement figure from server
The video frame of picture, and play the video frame that advertising image is substituted.
As an example, the advertising image in the video frame can be replaced with institute by following manner by processing unit 30
It states another advertising image: identifying the region where the advertising image in the video frame, and make another advertising image
The region is covered, and does not cover the region in addition to the region.
As an example, another advertising image can are as follows: other advertising images of the product in the advertising image or institute
State the advertising image of other products of specific merchant.
In addition, as an example, image detecting element 10 can detect the key frame in the video frame that electric terminal will play
Whether include specific merchant product advertising image；Judging unit 20, which can work as, detects the product including the specific merchant
When advertising image, whether the advertising image confirmly detected meets preset condition；Processing unit 30 can meet institute when determination
When stating preset condition, makes the electric terminal when playing the key frame and neighbouring with key frame video frame, play institute
State advertising image be replaced by another advertising image the key frame and the video frame neighbouring with the key frame.
As an example, not being the specific merchant for the product when the preset condition includes: the advertising image
Newest advertising image when, another advertising image can be the newest advertising image.In the prior art, in replay TV
When acute, film or variety show, even if wherein the targeted product of product placement has replaced new packing, that is, wherein plant
The advertisement of the product entered has not been the product placement will not to be changed, according to this for the advertisement of the newest packaging of the product
The exemplary embodiment of invention, can product placement in real-time update video so that product placement is the newest advertisement figure of product
Picture.
As an example, when the preset condition includes: the last word that the product is not the specific merchant, it is described
Another advertising image can be the advertising image of the last word.In the prior art, in replay TV play, film or variety
When program, even if wherein the targeted product of product placement has not been the current last word of businessman (for example, product placement institute
For product undercarriage), that is, the advertisement for the product being wherein implanted into be not for the businessman last word it is wide
Accuse, will not change the product placement, an exemplary embodiment of the present invention, can product placement in real-time update video,
So that product placement is the advertising image of the last word of businessman.
It should be understood that processing unit 30 can obtain the newest advertising image of the product of the specific merchant in advance, and/or,
The advertising image of the last word of the specific merchant is obtained in advance.
As an example, when the preset condition includes: the active user that the product is unsuitable for the electric terminal, institute
Stating another advertising image can be the advertising image of the product suitable for the active user of the specific merchant.
As an example, judging unit 20 can obtain the user characteristics of the active user, and the user characteristics based on acquisition
Determine whether the product is suitable for the active user, wherein another advertising image is the use based on the active user
Family feature, the advertising image of the product suitable for the active user of the specific merchant determined.
As an example, the user characteristics of the active user may include at least one among following item: the current use
The age bracket at family, the gender of the active user, the active user professional, the described active user hobby.It should be understood that
User characteristics may also comprise other kinds of feature, the invention is not limited in this regard.
As an example, judging unit 20 can determine whether the product meets the hobby of the active user, wherein described
Another advertising image is the advertising image of the product of the hobby for meeting the active user of the specific merchant.
As an example, judging unit 20 can determine consumer group belonging to the active user based on the user characteristics of acquisition
Body, and determine whether the product is suitable for the consumer group belonging to the active user, wherein another advertising image is institute
State the advertising image of the product for being suitable for the consumer group belonging to the active user of specific merchant.
As an example, judging unit 20 can age based on user and gender, determine the consumer group belonging to user.As
Example, the consumer group may include but be not limited at least one among following item: children, adult male, adult female, old age are male, old
Nian Nv.
As an example, judging unit 20 can be based on the user characteristics of acquisition, using deep learning network model to identify
State the consumer group belonging to active user.
As an example, processing unit 30 can obtain the wide of the product suitable for the different consumer groups of the specific merchant in advance
Accuse image.
As an example, judging unit 20 can user images based on the electric terminal current shooting, the electric terminal
The user voice that currently acquires, the active user in the history use information of the electric terminal at least one of, obtain
The user characteristics of the active user.For example, active user may include following item to the history use information of the electric terminal
At least one of among: the type of the video of viewing, switching on and shutting down time.It should be understood that judging unit 20 can also be suitable by other
When acquisition of information active user user characteristics.
It is mentioned as an example, the user voice that judging unit 20 can currently acquire the electric terminal carries out sound characteristic
It takes, and obtains the user characteristics of active user based on the sound characteristic of extraction, for example, sound characteristic may include among following item
At least one of: WAVELET PACKET DECOMPOSITION WPD, fundamental tone sub-belt energy, short-time zero-crossing rate, short-time average energy, amplitude (or power), mistake
Zero rate, adjacent boundary's band characteristic vector, LPC cepstrum feature vector (LPCC), Mel cepstrum parameter (MFCC).
As an example, MobileNet neural network model can be used in judging unit 20, currently clapped based on the electric terminal
The user images taken the photograph obtain the user characteristics of active user.
As an example, when the active user is multiple users, the preset condition can include: the product is unsuitable for
Any one in the multiple user, wherein another advertising image is that the specific merchant is suitable for from the multiple
The advertising image of the product of the user selected in user according to predetermined manner.
As an example, the predetermined manner can are as follows: the user characteristics of the multiple user based on acquisition, according to the spy
Determine the preset priority of businessman or consuming capacity, select user from the multiple user, for example, the consuming capacity of user is got over
Height, the probability that user is selected are bigger；The priority of user is higher, and the probability that user is selected is bigger.
In addition, as an example, when the active user be multiple users when, the preset condition can include: the product
It is unsuitable for the user selected from the multiple user according to the predetermined manner, wherein another advertising image is institute
State the advertising image of the product for the user of specific merchant being suitably selected for out.
As an example, when the active user is multiple users, the preset condition can include: the product is unsuitable for
Any one in the consumer group belonging to the multiple user, wherein another advertising image are as follows: the specific merchant
Suitable for being selected from the consumer group belonging to the multiple user according to the preset priority of the specific merchant or consuming capacity
The advertising image of the product of the consumer group out.For example, the consuming capacity of the consumer group is higher, the probability that the consumer group is selected
It is bigger；The priority of the consumer group is higher, and the probability that the consumer group is selected is bigger.For example, the consuming capacity of adult is greater than
The consuming capacity of children, the consuming capacity of children are greater than the consuming capacity of the elderly.
It should be understood that the specific merchant can preset the priority of the consumer group according to the product orientation of oneself.
It should be understood that specific processing performed by the equipment of real-time update advertisement according to an exemplary embodiment of the present invention is
Through being described in detail referring to figs. 1 to Fig. 4, correlative detail will not be described in great detail here.
Moreover, it should be understood that each unit in the equipment of real-time update advertisement according to an exemplary embodiment of the present invention
Hardware component and/or component software can be implemented.Those skilled in the art's processing according to performed by each unit of restriction, can
With such as use site programmable gate array (FPGA) or specific integrated circuit (ASIC) Lai Shixian each unit.
The computer readable storage medium of an exemplary embodiment of the present invention, be stored with makes when being executed by a processor
Obtain the computer program of the method for the real-time update advertisement of processor execution the above exemplary embodiments.The computer-readable storage
Medium is the arbitrary data storage device that can store the data read by computer system.The example of computer readable storage medium
Include: read-only memory, random access memory, CD-ROM, tape, floppy disk, optical data storage devices and carrier wave (such as through
Wired or wireless transmission path is transmitted by the data of internet).
The electric terminal of an exemplary embodiment of the present invention includes: that processor (not shown) and memory (do not show
Out), wherein memory is stored with computer program, when the computer program is executed by processor, realizes such as above-mentioned example
The method of the real-time update advertisement of property embodiment.
The server of an exemplary embodiment of the present invention includes: processor (not shown) and memory (not shown),
Wherein, memory is stored with computer program, when the computer program is executed by processor, realizes such as above-mentioned exemplary reality
The method for applying the real-time update advertisement of example.
Although having show and described some exemplary embodiments of the invention, it will be understood by those skilled in the art that
It, can be to these in the case where not departing from the principle and spirit of the invention defined by the claims and their equivalents
Embodiment is modified.
Claims (10)
1. a kind of method of real-time update advertisement, wherein the described method includes:
In the video frame that will play of detection electric terminal whether include specific merchant product advertising image；
When detecting the advertising image of the product including the specific merchant, whether the advertising image confirmly detected is full
Sufficient preset condition；
When determination meets the preset condition, so that the electric terminal is played the advertising image and be replaced by another advertisement figure
The video frame of picture.
2. the method for claim 1, wherein the advertising image of product includes: the image and/or product of product itself
The image of trade mark.
3. the method for claim 1, wherein another advertising image are as follows: product in the advertising image its
The advertising image of other products of his advertising image or the specific merchant.
4. method as claimed in claim 3, wherein the preset condition includes: that the advertising image is not the specific quotient
Family is directed to the newest advertising image of the product,
Wherein, another advertising image is the newest advertising image.
5. method as claimed in claim 3, wherein the preset condition includes: that the product is not the specific merchant
Last word,
Wherein, another advertising image is the advertising image of the last word.
6. method as claimed in claim 3, wherein the preset condition includes: that the product is unsuitable for the electric terminal
Active user,
Wherein, another advertising image is the advertising image of the product suitable for the active user of the specific merchant.
7. a kind of equipment of real-time update advertisement, wherein the equipment includes:
Image detecting element, in the video frame that will play of detection electric terminal whether include specific merchant product advertisement figure
Picture；
Judging unit, when detecting the advertising image of the product including the specific merchant, the advertisement that confirmly detects
Whether image meets preset condition；
Processing unit makes the electric terminal play the advertising image and is replaced by when determination meets the preset condition
The video frame of another advertising image.
8. a kind of computer readable storage medium for being stored with computer program, wherein when the computer program is by processor
The method of the real-time update advertisement as described in any one in claim 1 to 6 is realized when execution.
9. a kind of electric terminal, wherein the electric terminal includes:
Processor；
Memory is stored with computer program, when the computer program is executed by processor, realizes such as claim 1 to 6
In any one described in real-time update advertisement method.
10. a kind of server, wherein the server includes:
Processor；
Memory is stored with computer program, when the computer program is executed by processor, realizes such as claim 1 to 6
In any one described in real-time update advertisement method.
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| CN201910781391.8A CN110490660A (en) | 2019-08-23 | 2019-08-23 | The method and apparatus of real-time update advertisement |
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| CN201910781391.8A CN110490660A (en) | 2019-08-23 | 2019-08-23 | The method and apparatus of real-time update advertisement |
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Application publication date: 20191122 |