CN113015996A - 一种广告推送方法及相关设备 - Google Patents

一种广告推送方法及相关设备 Download PDF

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Publication number
CN113015996A
CN113015996A CN201980074524.6A CN201980074524A CN113015996A CN 113015996 A CN113015996 A CN 113015996A CN 201980074524 A CN201980074524 A CN 201980074524A CN 113015996 A CN113015996 A CN 113015996A
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advertisement
determining
category
pushing
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CN201980074524.6A
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English (en)
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陈景远
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Guangdong Oppo Mobile Telecommunications Corp Ltd
Shenzhen Huantai Technology Co Ltd
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Guangdong Oppo Mobile Telecommunications Corp Ltd
Shenzhen Huantai Technology Co Ltd
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Application filed by Guangdong Oppo Mobile Telecommunications Corp Ltd, Shenzhen Huantai Technology Co Ltd filed Critical Guangdong Oppo Mobile Telecommunications Corp Ltd
Publication of CN113015996A publication Critical patent/CN113015996A/zh
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Telephone Function (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

本申请实施例公开了一种广告推送方法及相关设备,应用于电子设备,所述方法包括:采集历史数据与个人信息,依据所述历史数据与所述个人信息构建用户画像;将所述用户画像输入到预先训练好的广告推送模型,得到广告推送策略;依据所述广告推送策略推送广告。可见,本申请实施例通过采集历史数据与个人信息构建用户画像,实现针对性广告推送,具有用户体验度高的优点。

Description

PCT国内申请,说明书已公开。

Claims (20)

  1. PCT国内申请,权利要求书已公开。
CN201980074524.6A 2019-01-09 2019-01-09 一种广告推送方法及相关设备 Pending CN113015996A (zh)

Applications Claiming Priority (1)

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PCT/CN2019/070973 WO2020142926A1 (zh) 2019-01-09 2019-01-09 一种广告推送方法及相关设备

Publications (1)

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CN113015996A true CN113015996A (zh) 2021-06-22

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CN201980074524.6A Pending CN113015996A (zh) 2019-01-09 2019-01-09 一种广告推送方法及相关设备

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CN (1) CN113015996A (zh)
WO (1) WO2020142926A1 (zh)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114037475A (zh) * 2021-11-10 2022-02-11 珠海格力电器股份有限公司 广告推送方法、装置、电子设备及存储介质

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112364222B (zh) * 2021-01-13 2021-04-27 北京云真信科技有限公司 一种用户年龄的区域画像方法、计算机设备及存储介质
CN112819553B (zh) * 2021-04-01 2022-02-15 上海墨幸文化传播有限公司 一种结合大数据分析的在线广告推送方法及云服务器

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103700004A (zh) * 2013-12-10 2014-04-02 深圳先进技术研究院 一种微博广告服务信息推送方法及装置
CN106803190A (zh) * 2017-01-03 2017-06-06 北京掌阔移动传媒科技有限公司 一种广告个性化推送系统及方法
CN107730303A (zh) * 2017-09-15 2018-02-23 努比亚技术有限公司 一种广告推送方法、设备及计算机可读存储介质
CN108198000A (zh) * 2018-01-25 2018-06-22 无线生活(杭州)信息科技有限公司 广告推送方法及装置
CN108537578A (zh) * 2018-03-26 2018-09-14 杭州米趣网络科技有限公司 基于大数据的广告推送方法及装置
CN108776907A (zh) * 2018-05-31 2018-11-09 康键信息技术(深圳)有限公司 广告智能推荐方法、服务器及存储介质
US20180374138A1 (en) * 2017-06-23 2018-12-27 Vufind Inc. Leveraging delayed and partial reward in deep reinforcement learning artificial intelligence systems to provide purchase recommendations

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103700004A (zh) * 2013-12-10 2014-04-02 深圳先进技术研究院 一种微博广告服务信息推送方法及装置
CN106803190A (zh) * 2017-01-03 2017-06-06 北京掌阔移动传媒科技有限公司 一种广告个性化推送系统及方法
US20180374138A1 (en) * 2017-06-23 2018-12-27 Vufind Inc. Leveraging delayed and partial reward in deep reinforcement learning artificial intelligence systems to provide purchase recommendations
CN107730303A (zh) * 2017-09-15 2018-02-23 努比亚技术有限公司 一种广告推送方法、设备及计算机可读存储介质
CN108198000A (zh) * 2018-01-25 2018-06-22 无线生活(杭州)信息科技有限公司 广告推送方法及装置
CN108537578A (zh) * 2018-03-26 2018-09-14 杭州米趣网络科技有限公司 基于大数据的广告推送方法及装置
CN108776907A (zh) * 2018-05-31 2018-11-09 康键信息技术(深圳)有限公司 广告智能推荐方法、服务器及存储介质

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114037475A (zh) * 2021-11-10 2022-02-11 珠海格力电器股份有限公司 广告推送方法、装置、电子设备及存储介质

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