CN112884511A

CN112884511A - Information pushing method, device, equipment and computer readable storage medium

Info

Publication number: CN112884511A
Application number: CN202110185345.9A
Authority: CN
Inventors: 陈海波; 刘园桂
Original assignee: Deep Blue Technology Shanghai Co Ltd
Current assignee: Xiantu Technology Shanghai Co ltd
Priority date: 2021-02-10
Filing date: 2021-02-10
Publication date: 2021-06-01

Abstract

The application provides an information pushing method, an information pushing device, equipment and a computer readable storage medium, wherein the method is applied to the information pushing equipment, the information pushing equipment is provided with a display device, and the method comprises the following steps: acquiring preset information corresponding to the information pushing equipment; displaying the preset information on the display device; and acquiring statistical data corresponding to the information pushing equipment by using the preset information, wherein the statistical data comprises browsing data and/or transaction data. When the user consumes in places needing waiting, such as restaurants, barbershops, massage shops, beauty shops and the like, the user can browse, trade and the like by utilizing the preset information displayed by the display device, the statistical data corresponding to the information pushing equipment can be acquired at the moment, the preset information can be preset information, different preset information can be displayed for different information pushing equipment, and different requirements of the user can be met by utilizing different information pushing equipment.

Description

Information pushing method, device, equipment and computer readable storage medium

Technical Field

The present application relates to the field of communications technologies, and in particular, to an information pushing method, an information pushing apparatus, an information pushing device, and a computer-readable storage medium.

Background

At present, when customers consume at places such as restaurants, barbershops, massage shops, beauty shops and the like, long idle time is used for waiting for service personnel to provide related services, and merchants generally provide free snacks and tea water for the customers to play time, but no profit is created for the merchants during the idle time.

Disclosure of Invention

The application aims to provide an information pushing method, an information pushing device, information pushing equipment and a computer readable storage medium, and the information pushing equipment can be used for creating higher benefits for benefit parties.

The purpose of the application is realized by adopting the following technical scheme:

in a first aspect, the present application provides an information pushing method applied to an information pushing device, where the information pushing device is provided with a display device, and the method includes: acquiring preset information corresponding to the information pushing equipment; displaying the preset information on the display device; and acquiring statistical data corresponding to the information pushing equipment by using the preset information, wherein the statistical data comprises browsing data and/or transaction data. The technical scheme has the advantages that when a user consumes at places needing waiting, such as a restaurant, a barbershop, a massage shop, a beauty shop and the like, the user can browse, trade and the like by using preset information displayed by the display device, and statistical data corresponding to the information pushing equipment can be acquired at the moment; on one hand, the information pushing equipment can not push information based on identity information, after a user browses a certain advertisement on terminal equipment such as a mobile phone and the like, the user can be pushed a large number of related advertisements of the advertisement due to the fact that the mobile phone is bound with personal information, but the user is likely to be interested only for a moment, the large number of pushed related advertisements can cause the user's feelings, the user can not do so when the information pushing equipment browses the information, the user can use the information pushing equipment with great care, no worry is left, and a merchant does not need to worry about causing the user's feelings; on the other hand, the statistical data may be subjected to subsequent analysis processing, for example, a user representation may be made according to the statistical data of one or more information pushing devices, and consumption desire and preference of a user group may be analyzed, so that a higher profit is created for a beneficiary by using the information pushing device, generally speaking, the higher the numerical values of browsing data and transaction data in the statistical data are, the higher the profit is.

In some optional embodiments, the method further comprises: and acquiring income information corresponding to the information pushing equipment based on the statistical data corresponding to the information pushing equipment, wherein the income information comprises the identification information of at least one income party and the income data of each income party. The technical scheme has the advantages that the user can distribute the income generated by utilizing the information equipment according to the statistical data, so that the corresponding income information is obtained.

In some optional embodiments, the preset information includes at least one channel two-dimensional code; the obtaining of the statistical data corresponding to the information pushing device by using the preset information includes: responding to a first user device to scan one of the at least one channel two-dimensional code, and displaying a first information push page corresponding to the scanned channel two-dimensional code on the first user device; acquiring statistical data generated by the first user equipment through the scanned channel two-dimensional code by using the first information push page; calculating the sum of statistical data generated by the first user equipment through all the scanned channel two-dimensional codes to obtain the statistical data of the first user equipment; and calculating the sum of the statistical data of all the first user equipment to obtain the statistical data corresponding to the information pushing equipment. The technical scheme has the advantages that after the first user equipment is used for scanning any one channel two-dimensional code, a first information pushing page can be displayed on the first user equipment, on one hand, statistical data generated by the first user equipment through the scanned channel two-dimensional code can be obtained by the first information pushing page, the sum of the statistical data generated by all the scanned channel two-dimensional codes is calculated, the statistical data of the first user equipment is obtained, and therefore the statistical data corresponding to the information pushing equipment is obtained according to the sum of the statistical data of all the first user equipment; on the other hand, the first user equipment is more in line with the use habit of the user, the first information push page is browsed on the first user equipment, and the use experience of the user is better.

In some optional embodiments, the first information push page includes at least one of: a first meal ordering page; a first comment page; a first payment page; a first billing page; a first shopping page; a first movie ticket page; a first advertisement page; a first preset page, the first preset page including at least one of: the system comprises a first ordering virtual key, a first payment virtual key, a first billing virtual key, a first shopping virtual key, a first movie ticket virtual key and a first advertisement virtual key. The technical scheme has the beneficial effects that on one hand, a user can complete the operations of ordering, commenting, paying, invoicing, shopping, purchasing movie tickets, watching advertisements and the like on the first information pushing page; on the other hand, the first information push page can have multiple pages at the same time, and the income obtained by the income-producing party is improved.

In some optional embodiments, the information pushing apparatus further includes at least one physical key, and/or the display device is a touch display device; the preset information comprises a second information pushing page; the obtaining of the statistical data corresponding to the information pushing device by using the preset information includes: acquiring browsing data corresponding to the information pushing equipment by using the second information pushing page; acquiring at least one collection two-dimensional code corresponding to the second information pushing page; displaying the at least one collection two-dimensional code on the display device; responding to scanning of one of the at least one collection two-dimensional code by second user equipment, and acquiring transaction data generated by the second user equipment through the scanned collection two-dimensional code; calculating the sum of transaction data generated by the second user equipment through all the scanned collection two-dimensional codes to obtain the transaction data of the second user equipment; and calculating the sum of the transaction data of all the second user equipment to obtain the transaction data corresponding to the information pushing equipment. The technical scheme has the advantages that on one hand, the display device of the information pushing equipment can display a second information pushing page, a user can browse the second information pushing page by using an entity key and/or a touch display device of the information pushing equipment, and at the moment, browsing data corresponding to the information pushing equipment can be acquired; on the other hand, the display device can display at least one collection two-dimensional code, after the second user equipment scans any collection two-dimensional code, the transaction data generated by the second user equipment through the scanned collection two-dimensional code can be obtained, the sum of the transaction data generated by the second user equipment through all the scanned collection two-dimensional codes is calculated, the transaction data of the second user equipment is obtained, and therefore the transaction data corresponding to the information pushing equipment is obtained according to the sum of the transaction data of all the second user equipment.

In some optional embodiments, the second information push page includes at least one of: a second ordering page; a second comment page; a second payment page; a second billing page; a second shopping page; a second movie ticket page; a second advertising page; a second preset page, the second preset page including at least one of: the second food ordering virtual key, the second payment virtual key, the second ticket issuing virtual key, the second shopping virtual key, the second movie ticket virtual key and the second advertisement virtual key. The technical scheme has the beneficial effects that on one hand, the user can complete the operations of ordering, commenting, paying, invoicing, shopping, purchasing movie tickets, watching advertisements and the like on the second information pushing page; on the other hand, the second information push page can have multiple pages at the same time, and the income obtained by the income-producing party is improved.

In some optional embodiments, the at least one beneficiary comprises at least one of: equipment producers, equipment sellers, equipment owners, advertising operators, and equipment depositors. The technical scheme has the advantages that the beneficiating party can comprise at least one of an equipment producing party, an equipment selling party, an equipment owner, an advertisement operator and an equipment storing party, and multiple parties can obtain profits jointly.

In some optional embodiments, the obtaining revenue information corresponding to the information pushing device based on the statistical data corresponding to the information pushing device includes: acquiring a preset corresponding rule between the income data of the income party and the statistical data corresponding to the information pushing equipment for each income party; and calculating to obtain the income data of the income party based on the statistical data corresponding to the information pushing equipment and the preset corresponding rule. The beneficial effect of this technical scheme lies in, to every income side, can distribute the income that utilizes information push equipment to produce according to presetting corresponding rule, calculate every income side's income data.

In some optional embodiments, the preset information includes a plurality of information to be promoted; the displaying the preset information on the display device includes: determining at least one piece of information to be promoted from the plurality of pieces of information to be promoted based on statistical data corresponding to the information push equipment, and determining the sequence of the at least one piece of information to be promoted; and displaying the at least one piece of information to be promoted on the display device according to the sequence. The technical scheme has the advantages that at least one piece of information to be promoted can be selected from a plurality of pieces of information to be promoted according to the statistical data corresponding to the information pushing equipment, the sequence of the selected information to be promoted is determined, and the selected information to be promoted is displayed on the display device according to the sequence, so that the information can be pushed accurately.

In a second aspect, the present application provides an information pushing apparatus applied to an information pushing device, where the information pushing device is provided with a display apparatus, and the information pushing apparatus includes: the information acquisition module is used for acquiring preset information corresponding to the information pushing equipment; the display control module is used for displaying the preset information on the display device; and the statistical data module is used for acquiring statistical data corresponding to the information pushing equipment by using the preset information, wherein the statistical data comprises browsing data and/or transaction data.

In some optional embodiments, the information pushing apparatus further includes: and the profit obtaining module is used for obtaining profit information corresponding to the information pushing equipment based on the statistical data corresponding to the information pushing equipment, wherein the profit information comprises identification information of at least one profit party and profit data of each profit party.

In some optional embodiments, the preset information includes at least one channel two-dimensional code; the statistical data module comprises: the page pushing unit is used for responding to the scanning of one of the at least one channel two-dimensional code by first user equipment and displaying a first information pushing page corresponding to the scanned channel two-dimensional code on the first user equipment; the channel counting unit is used for pushing a page by utilizing the first information to acquire statistical data generated by the first user equipment through the scanned channel two-dimensional code; the first equipment unit is used for calculating the sum of statistical data generated by the first user equipment through all the scanned channel two-dimensional codes to obtain the statistical data of the first user equipment; and the first calculating unit is used for calculating the sum of the statistical data of all the first user equipment to obtain the statistical data corresponding to the information pushing equipment.

In some optional embodiments, the first information push page includes at least one of: a first meal ordering page; a first comment page; a first payment page; a first billing page; a first shopping page; a first movie ticket page; a first advertisement page; a first preset page, the first preset page including at least one of: the virtual key of the first point meal, the virtual key of the first point comment, the virtual key of the first shopping, the virtual key of the first movie ticket and the virtual key of the first advertisement.

In some optional embodiments, the information pushing apparatus further includes at least one physical key, and/or the display device is a touch display device; the preset information comprises a second information pushing page; the statistical data module comprises: the browsing data unit is used for acquiring browsing data corresponding to the information pushing equipment by utilizing the second information pushing page; the collection code acquisition unit is used for acquiring at least one collection two-dimensional code corresponding to the second information pushing page; the collection code pushing unit is used for displaying the at least one collection two-dimensional code on the display device; the transaction counting unit is used for responding to scanning of one of the at least one collection two-dimensional code by second user equipment, and acquiring transaction data generated by the second user equipment through the scanned collection two-dimensional code; the second equipment unit is used for calculating the sum of the transaction data generated by the second user equipment through all the scanned collection two-dimensional codes to obtain the transaction data of the second user equipment; and the second calculating unit is used for calculating the sum of the transaction data of all the second user equipment to obtain the transaction data corresponding to the information pushing equipment.

In some optional embodiments, the second information push page includes at least one of: a second ordering page; a second comment page; a second payment page; a second billing page; a second shopping page; a second movie ticket page; a second advertising page; a second preset page, the second preset page including at least one of: the second food ordering virtual key, the second shopping virtual key, the second movie ticket virtual key and the second advertisement virtual key.

In some optional embodiments, the at least one beneficiary comprises at least one of: equipment producers, equipment sellers, equipment owners, advertising operators, and equipment depositors.

In some optional embodiments, the revenue acquisition module includes: a rule obtaining unit, configured to obtain, for each revenue party, a preset correspondence rule between revenue data of the revenue party and statistical data corresponding to the information pushing device; and the profit calculation unit is used for calculating and obtaining the profit data of the profit party based on the statistical data corresponding to the information pushing equipment and the preset corresponding rule.

In some optional embodiments, the preset information includes a plurality of information to be promoted; the display control module includes: the ordering determining unit is used for determining at least one piece of information to be promoted from the plurality of pieces of information to be promoted based on the statistical data corresponding to the information pushing equipment and determining the ordering of the at least one piece of information to be promoted; and the information promotion unit is used for displaying the at least one piece of information to be promoted on the display device according to the sequencing.

In a third aspect, the present application provides an information pushing apparatus, which includes a display device, a memory and a processor, where the memory stores a computer program, and the processor implements the steps of any one of the above methods when executing the computer program.

In some optional embodiments, the information pushing apparatus further includes at least one physical key, and/or the display device is a touch display device.

In some optional embodiments, the information pushing device is stored in at least one of the following places: restaurants, hotels, hair-setting halls, beauty parlors, massage shops and waiting rooms. The technical scheme has the advantages that the information pushing equipment can be stored in a place where a user needs to wait, and the user can use the information pushing equipment in the time of waiting for a merchant to provide service, so that on one hand, the user can use the information pushing equipment to perform corresponding operation, and various requirements of the user are met; on the other hand, the income-oriented party can obtain higher income by using the information pushing equipment.

In a fourth aspect, the present application provides a computer-readable storage medium storing a computer program which, when executed by a processor, implements the steps of any of the methods described above.

Drawings

The present application is further described below with reference to the drawings and examples.

Fig. 1 is a schematic flowchart of an information pushing method provided in an embodiment of the present application;

fig. 2 is a schematic flow chart of acquiring statistical data according to an embodiment of the present application;

FIG. 3 is a schematic diagram of another process for obtaining statistical data according to an embodiment of the present application;

fig. 4 is a schematic flowchart of another information pushing method provided in an embodiment of the present application;

FIG. 5 is a schematic flow chart illustrating a process for obtaining revenue information according to an embodiment of the present disclosure;

fig. 6 is a schematic flowchart illustrating a process of displaying preset information according to an embodiment of the present disclosure;

fig. 7 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application;

FIG. 8 is a block diagram of a statistical data module according to an embodiment of the present disclosure;

FIG. 9 is a block diagram of another statistical data module according to an embodiment of the present disclosure;

fig. 10 is a schematic structural diagram of another information pushing apparatus provided in the embodiment of the present application;

FIG. 11 is a block diagram of a revenue capture module according to an embodiment of the present disclosure;

fig. 12 is a schematic structural diagram of a display control module according to an embodiment of the present application;

fig. 13 is a schematic structural diagram of an information push apparatus according to an embodiment of the present application;

fig. 14 is a schematic structural diagram of a program product for implementing an information pushing method according to an embodiment of the present application.

Detailed Description

The present application is further described with reference to the accompanying drawings and the detailed description, and it should be noted that, in the present application, the embodiments or technical features described below may be arbitrarily combined to form a new embodiment without conflict.

Referring to fig. 1, an embodiment of the present application provides an information pushing method applied to an information pushing apparatus, where the information pushing apparatus is provided with a display device, and the method includes steps S101 to S103.

Step S101: and acquiring preset information corresponding to the information pushing equipment.

Step S102: and displaying the preset information on the display device.

Step S103: and acquiring statistical data corresponding to the information pushing equipment by using the preset information, wherein the statistical data comprises browsing data and/or transaction data. The browsing data may include, among other things, the number of clicks of a single link, the viewing duration of a single video, etc. The transaction data may include transaction counts, transaction amounts, and the like.

Therefore, when a user consumes at places needing waiting, such as a restaurant, a barbershop, a massage shop, a beauty shop and the like, the user can browse, trade and the like by using the preset information displayed by the display device, and at the moment, the statistical data corresponding to the information pushing equipment can be acquired; on one hand, the information pushing equipment can not push information based on identity information, after a user browses a certain advertisement on terminal equipment such as a mobile phone and the like, the user can be pushed a large number of related advertisements of the advertisement due to the fact that the mobile phone is bound with personal information, but the user is likely to be interested only for a moment, the large number of pushed related advertisements can cause the user's feelings, the user can not do so when the information pushing equipment browses the information, the user can use the information pushing equipment with great care, no worry is left, and a merchant does not need to worry about causing the user's feelings; on the other hand, the statistical data may be subjected to subsequent analysis processing, for example, a user representation may be made according to the statistical data of one or more information pushing devices, and consumption desire and preference of a user group may be analyzed, so that a higher profit is created for a beneficiary by using the information pushing device, generally speaking, the higher the numerical values of browsing data and transaction data in the statistical data are, the higher the profit is.

Referring to fig. 2, in a specific embodiment, the preset information may include at least one channel two-dimensional code, and the step S103 may include steps S201 to S204. The channel two-dimensional code is, for example, a meal ordering two-dimensional code, a comment two-dimensional code, a payment two-dimensional code, an invoicing two-dimensional code, a shopping two-dimensional code, a movie ticket two-dimensional code, an advertisement two-dimensional code, a preset two-dimensional code, and the like.

Step S201: responding to the fact that the first user equipment scans one of the at least one channel two-dimensional code, and displaying a first information push page corresponding to the scanned channel two-dimensional code on the first user equipment. The user equipment can be a mobile phone, a tablet computer, a computer, an intelligent wearable device and the like. The first user equipment is user equipment for scanning the channel two-dimensional codes, and the first user equipment can scan one channel two-dimensional code or scan a plurality of channel two-dimensional codes in sequence.

In a specific embodiment, the first information push page may include at least one of: a first meal ordering page; a first comment page; a first payment page; a first billing page; a first shopping page; a first movie ticket page; a first advertisement page; the first preset page may include at least one of: the system comprises a first ordering virtual key, a first payment virtual key, a first billing virtual key, a first shopping virtual key, a first movie ticket virtual key and a first advertisement virtual key.

A user can enter a corresponding first information push page by scanning the channel two-dimensional code through user equipment. For example, scanning the meal ordering two-dimensional code may enter a first meal ordering page; scanning the comment two-dimensional code to enter a first comment page; scanning the payment two-dimensional code to enter a first payment page; scanning the invoicing two-dimensional code to enter a first invoicing page (for self-service invoicing); the scanned shopping two-dimensional code can enter a first shopping page, and the first shopping page is, for example, a shop page on a third-party platform, a restaurant online shop page or a community group-buying page; scanning the movie ticket two-dimensional code to enter a first movie ticket page, wherein the first movie ticket page is a shop page on a third-party platform or a shop page on the cinema self-line, for example; the scanning of the advertisement two-dimensional code can enter a first advertisement page, and advertisements on the first advertisement page can be dynamically broadcast in turn and also can be displayed in the forms of lists, thumbnails, waterfall streams and the like.

A user can enter a preset page by scanning a preset two-dimensional code, the preset page comprises one or more virtual keys, and the user can enter a corresponding page by clicking the virtual keys, for example, the user can enter a first picnic page by clicking a first picnic virtual key, and the user can enter the first picnic page by clicking a first picnic virtual key; clicking a first payment virtual key to enter a first payment page; clicking a first virtual invoicing key can enter a first invoicing page (for self-service invoicing); clicking a first shopping virtual key to enter a first shopping page; clicking a first movie ticket virtual key to enter a first movie ticket page; clicking on the first advertisement virtual key may access the first advertisement page.

When the first information push page comprises a first advertisement page, the first advertisement page may comprise a plurality of pieces of information to be promoted, and the pieces of information to be promoted are sorted and displayed by using the methods in steps S501 to S502.

In a specific embodiment, the first information push page may include a first ordering page and a first advertisement page, and the first information push page may push an advertisement to the user while the user orders. In another embodiment, the first information push page may include a first shopping page and a first advertisement page, and the advertisement may be pushed to the user while the user is shopping online.

Therefore, on one hand, the user can complete the operations of ordering, commenting, paying, making out an invoice, shopping, purchasing a movie ticket, watching advertisements and the like on the first information pushing page; on the other hand, the first information push page can have multiple pages at the same time, and the income obtained by the income-producing party is improved.

Step S202: and acquiring statistical data generated by the first user equipment through the scanned channel two-dimensional code by using the first information push page. The statistical data here may include browsing data and/or transaction data generated by the first user equipment through the scanned channel two-dimensional code. The statistical data generated by scanning the channel two-dimensional codes of the channels can be acquired for each channel, so that subsequent settlement of profits for the channel is facilitated.

Step S203: and calculating the sum of statistical data generated by the first user equipment through all the scanned channel two-dimensional codes to obtain the statistical data of the first user equipment. For example, after scanning the ordering two-dimensional code to order food, the first user equipment scans the shopping two-dimensional code to shop, and then scans the movie ticket two-dimensional code to buy the movie ticket. Therefore, statistical data generated by the first user equipment through all channels can be calculated.

Step S204: and calculating the sum of the statistical data of all the first user equipment to obtain the statistical data corresponding to the information pushing equipment. All the first user equipments herein refer to all the user equipments that scan the channel two-dimensional code.

Therefore, after the first user equipment is used for scanning any one channel two-dimensional code, a first information push page can be displayed on the first user equipment, on one hand, the first information push page can be used for acquiring statistical data generated by the first user equipment through the scanned channel two-dimensional code, the sum of the statistical data generated by all the scanned channel two-dimensional codes is calculated, the statistical data of the first user equipment is obtained, and therefore the statistical data corresponding to the information push equipment is acquired according to the sum of the statistical data of all the first user equipment; on the other hand, the first user equipment is more in line with the use habit of the user, the first information push page is browsed on the first user equipment, and the use experience of the user is better.

In a specific embodiment, the information pushing apparatus may further include an identity recognition device, where the identity recognition device may be a vein recognition device, a fingerprint recognition device, an iris recognition device, a retina recognition device, a voice recognition device, a human face recognition device, and the like, and the vein recognition device is, for example, a vein recognition device or a palm vein recognition device.

The identity of the current user can be identified through the identity identification device, the identification of the current user is obtained, user information corresponding to the current user is obtained based on the identification of the current user, each user identification can correspond to a unique user, the user identification can be represented by at least one of letters, numbers and special symbols, the user information can comprise user labels such as age, gender, region and the like, an advertisement page corresponding to the information pushing equipment can be obtained according to the user information of the current user, and the advertisement pushing accuracy is further improved.

Referring to fig. 3, in a specific embodiment, the information pushing apparatus may further include at least one physical key, and/or the display device is a touch display device; the preset information comprises a second information pushing page; the step S103 may include steps S301 to S306. The physical keys are, for example, keys such as upper, lower, left, right, middle and number 0-9, and the touch display device is, for example, a touch display screen.

Step S301: and acquiring browsing data corresponding to the information pushing equipment by using the second information pushing page.

In a specific embodiment, the information pushing device may further include at least one entity key; the step S301 may include: receiving a first operation on the information push page by using the at least one entity key; and obtaining browsing data corresponding to the information pushing equipment based on the first operation.

Therefore, a user can perform a first operation, such as up, down, left, right, confirmation, page turning and the like, on the information push page by using at least one entity key of the information push device, and at this time, browsing data corresponding to the information push device can be acquired.

In a specific embodiment, the display device is a touch display device; the step S301 may include: receiving a second operation of pushing the page by the information by utilizing the display device; and obtaining browsing data corresponding to the information pushing equipment based on the second operation.

Therefore, the user can perform a second operation, such as up, down, left, right, confirmation, page turning and the like, on the information push page by using the touch display device, and at this time, browsing data corresponding to the information push equipment can be acquired.

In a specific embodiment, a user may perform operations such as up, down, left, right, confirmation, page turning and the like on an information push page by using at least one entity key of the information push device and the touch display device, and at this time, browsing data corresponding to the information push device may be obtained.

In a specific embodiment, the second information push page may include at least one of: a second ordering page; a second comment page; a second payment page; a second billing page; a second shopping page; a second movie ticket page; a second advertising page; a second preset page, which may include at least one of: the second food ordering virtual key, the second payment virtual key, the second ticket issuing virtual key, the second shopping virtual key, the second movie ticket virtual key and the second advertisement virtual key.

The first information push page is displayed on the display device, the second information push page is displayed on the second user equipment, and the display styles of the first information push page and the second information push page can be the same or different. When the information pushing equipment identifies the identity of the user through the identity identification device, the first information pushing page and the second information pushing page can realize accurate pushing based on the identity information of the user.

Therefore, on one hand, the user can complete the operations of ordering, commenting, paying, making out an invoice, shopping, purchasing a movie ticket, watching advertisements and the like on the second information pushing page; on the other hand, the second information push page can have multiple pages at the same time, and the income obtained by the income-producing party is improved.

Step S302: and acquiring at least one collection two-dimensional code corresponding to the second information pushing page. The second information push page can comprise a plurality of pages (such as an ordering page, a shopping page and a movie ticket page), and the collection two-dimensional code corresponding to each page can be one or more, such as a WeChat collection two-dimensional code, a Payment and money collection two-dimensional code and the like.

Step S303: and displaying the at least one collection two-dimensional code on the display device.

Step S304: and responding to the second user equipment to scan one of the at least one collection two-dimensional code, and acquiring the transaction data generated by the second user equipment through the scanned collection two-dimensional code. The second user equipment is user equipment for scanning the two-dimensional code to be collected.

Step S305: and calculating the sum of the transaction data generated by the second user equipment through all the scanned collection two-dimensional codes to obtain the transaction data of the second user equipment.

Step S306: and calculating the sum of the transaction data of all the second user equipment to obtain the transaction data corresponding to the information pushing equipment. All the second user equipments here refer to all the user equipments that scan the received two-dimensional code.

Therefore, browsing data is acquired through step S301, and transaction data is acquired through step S306, so as to obtain statistical data corresponding to the information pushing device.

In a specific implementation manner, the browsing data and the transaction data corresponding to the information pushing device can be sent to an advertisement operator, so that the advertisement operator can conveniently make a more accurate advertisement operation strategy.

Therefore, on one hand, the display device of the information pushing equipment can display the second information pushing page, a user can browse the second information pushing page by using the entity key of the information pushing equipment and/or touching the display device, and at the moment, browsing data corresponding to the information pushing equipment can be obtained; on the other hand, the display device can display at least one collection two-dimensional code, after the second user equipment scans any collection two-dimensional code, the transaction data generated by the second user equipment through the scanned collection two-dimensional code can be obtained, the sum of the transaction data generated by the second user equipment through all the scanned collection two-dimensional codes is calculated, the transaction data of the second user equipment is obtained, and therefore the transaction data corresponding to the information pushing equipment is obtained according to the sum of the transaction data of all the second user equipment.

Referring to fig. 4, in a specific embodiment, the method may further include step S104.

Step S104: and acquiring income information corresponding to the information pushing equipment based on the statistical data corresponding to the information pushing equipment, wherein the income information comprises the identification information of at least one income party and the income data of each income party. The identification information of the beneficiary may be a type of the beneficiary, such as a device producer, a device seller, and the like.

Therefore, the user can use the preset information displayed by the display device to browse, trade and other operations, at the moment, the statistical data corresponding to the information pushing equipment can be obtained, the income generated by the information pushing equipment is distributed according to the statistical data, and the corresponding income information is obtained. On one hand, the information pushing equipment can be utilized to create higher income for the income-producing party; on the other hand, the revenue generated by the information pushing equipment can be distributed according to the statistical data, and the corresponding revenue information is obtained.

In a particular embodiment, the at least one beneficiary can include at least one of: equipment producers, equipment sellers, equipment owners, advertising operators, and equipment depositors.

Therefore, the profit party can comprise at least one of the equipment producer, the equipment seller, the equipment owner, the advertisement operator and the equipment depositor, and the multiple parties can realize the common profit.

Referring to fig. 5, in a specific embodiment, the step S104 may include steps S401 to S402.

Step S401: and acquiring a preset corresponding rule between the income data of the income party and the statistical data corresponding to the information pushing equipment for each income party. The preset correspondence rule may be a preset correspondence rule.

Step S402: and calculating to obtain the income data of the income party based on the statistical data corresponding to the information pushing equipment and the preset corresponding rule.

Therefore, for each income party, the income generated by the information pushing equipment can be distributed according to the preset corresponding rule, and the income data of each income party is calculated.

In a specific embodiment, for each beneficiary, the benefit generated by using the information pushing device can be settled at one time, and can also be distributed according to the click rate of the information pushing page.

For example, after the equipment seller sells the information pushing equipment to the equipment owner, the equipment seller can settle the commodity payment at one time, does not participate in subsequent profit allocation, and can participate in subsequent profit allocation in a separated mode. Similarly, after the information pushing device is sold to the device seller by the device producer, the device producer can settle the commodity payment at one time, does not participate in subsequent income distribution, and can participate in subsequent income distribution in a divided mode. The equipment depositor may charge the depository fee at one time or participate in subsequent revenue distribution in a separate manner.

When the profit is distributed, for example, when the click rate of the information push page of the information push device exceeds 1000 times, the profit generated by the information push device is, for example, 50 yuan, and the 50 yuan may be distributed to the corresponding profit party according to a preset profit distribution ratio.

Referring to fig. 6, in a specific embodiment, the preset information may include a plurality of information to be promoted; the step S102 may include steps S501 to S502.

Step S501: and determining at least one piece of information to be promoted from the plurality of pieces of information to be promoted based on the statistical data corresponding to the information pushing equipment, and determining the sequencing of the at least one piece of information to be promoted.

Step S502: and displaying the at least one piece of information to be promoted on the display device according to the sequence. Wherein, the step S502 may include: and dynamically displaying the at least one piece of information to be promoted on the display device according to the sequence. For example, the information to be promoted is displayed in a carousel manner.

Therefore, at least one piece of information to be promoted can be selected from the plurality of pieces of information to be promoted according to the statistical data corresponding to the information pushing equipment, the sequencing of the selected information to be promoted is determined, and the selected information to be promoted is displayed on the display device according to the sequencing, so that the information is pushed accurately.

In a specific embodiment, the information to be promoted can be an advertisement page, and a preselected advertisement can be pushed on the information pushing equipment with the specified ID according to the ID of the information pushing equipment; the pushing of the advertisement can also be performed based on the location of the information pushing device, for example, the information pushing device is located in a beauty salon in a shopping mall, and the advertisement of a merchant (for example, a movie theater, a restaurant, etc.) in the shopping mall can be pushed on the information pushing device.

In a specific embodiment, the information pushing device may further include a positioning device and a liquid diversion assembly. Wherein the positioning device may comprise at least one of: GPS module, big dipper orientation module, Galileo orientation module and glonass orientation module, liquid reposition of redundant personnel subassembly can be used for realizing liquid reposition of redundant personnel function, and liquid reposition of redundant personnel subassembly is for example to divide wine subassembly.

The method may further comprise: in response to receiving a wine distribution request, acquiring a vehicle identifier corresponding to the user identifier; receiving position information sent by the positioning device; based on the position information, obtaining parking data of at least one parking lot closest to the information pushing device, wherein the parking data of each parking lot comprises vehicle identifications of all vehicles parked in the parking lot; detecting whether a vehicle identifier corresponding to the user identifier exists in the parking data of the at least one parking lot; when the vehicle identification corresponding to the user identification exists, executing any one of the following processes: controlling the liquid diversion assembly not to produce wine; and controlling the liquid diversion assembly to discharge wine, and displaying a designated driving page on a display device. Wherein each vehicle may have a unique vehicle identification, which may be represented by at least one of letters, numbers and special symbols, such as a license plate number.

Therefore, when a user needs to drink, the information pushing device can be used for sending a wine distribution request, at the moment, parking data of a nearby parking lot can be obtained based on position information sent by the positioning device, whether a vehicle identification corresponding to the user identification of the user exists in the nearby parking lot or not is detected, if yes, the liquid distribution assembly can be controlled not to output wine or output wine, and a substitute driving page is displayed on the display device.

In one embodiment, the information pushing device can be stored in a restaurant; the method may further comprise: obtaining the number of people having dinner and ordering information corresponding to the information pushing device, wherein the ordering information comprises dish identification and/or the quantity of dishes; detecting whether the number of the diner people and the ordering information meet preset conditions or not; and when the preset condition is met, prompting the user to order too many meals. Specifically, each dish can have a unique dish identification, the dish identification can be represented by at least one of letters, numbers and special symbols, and the number of people having dinner and the meal information corresponding to the information pushing device can be acquired by using the meal ordering page.

In a specific embodiment, the preset condition may include at least one of: the ratio of the number of the dishes to the number of the diner is larger than a preset threshold value; the number of people is preset to the dish sign correspondence, just the number of people of having dinner is less than preset the number of people. The preset threshold may be a preset threshold, such as 1.5, 2, etc. The preset number of people corresponding to the dish identification is, for example, one person, 5 persons, 7 persons, and the like.

From this, the preset condition can include that the ratio of the number of dishes to the number of people having a meal is greater than one or all of the two kinds of situations of the preset number of people corresponding to the dish identification of the meal ordered by the user, and when the number of people having a meal and the ordering information satisfy the preset condition, it can be determined that the user has an excessive order.

For example, the following steps are carried out: the number of people having a meal is 6, the users order 10 dishes, one dish is 7 dishes, and when the preset condition is that the ratio of the number of dishes to the number of people having a meal is more than 2, the preset condition is not met, and the users are not prompted to order too many dishes; and when the preset condition is that the number of the people having dinner is less than the preset number corresponding to the dish identification of the ordered meal, the preset condition is met, and the user is prompted to order too many meals.

From this, whether can satisfy the condition of predetermineeing through the number of having dinner that information push equipment corresponds and order information and judge that the user orders too much, if satisfy the condition of predetermineeing, then the user orders too much, can indicate the user, avoids the customer to cause the waste.

In a specific embodiment, the method may further include: acquiring user information and comment information corresponding to the information pushing equipment, wherein the comment information comprises comment items and/or comment word numbers; and determining the integral income corresponding to the user information based on the comment information. When the information push apparatus is stored in a restaurant, the commenting items may be dishes, services, environments, improvement opinions, and the like.

In one embodiment, the points may be redeemed for benefits such as gifts, lottery tickets, etc. from the merchant.

Therefore, when the user uses the information pushing device, the user can comment on the basis of the comment items such as services, environments and improvement opinions, the user information and the comment information corresponding to the information pushing device can be acquired at the moment, and the current credit income corresponding to the user information is determined on the basis of the comment information. Generally, the more items and the more words the user critiques, the higher the score obtained.

Referring to fig. 7, an embodiment of the present application provides an information pushing apparatus, and a specific implementation manner of the information pushing apparatus is consistent with the implementation manner and the achieved technical effect described in the embodiment of the information pushing method, and a part of the contents are not described again.

The information pushing device is applied to information pushing equipment, the information pushing equipment is provided with a display device, and the information pushing device comprises: the information obtaining module 101 is configured to obtain preset information corresponding to the information pushing device; a display control module 102, configured to display the preset information on the display device; the statistical data module 103 is configured to obtain statistical data corresponding to the information pushing device by using the preset information, where the statistical data includes browsing data and/or transaction data.

Referring to fig. 8, in a specific embodiment, the preset information may include at least one channel two-dimensional code; the statistics module 103 may include: a page pushing unit 1031, configured to respond to a scan of one of the at least one channel two-dimensional code by a first user equipment, and display a first information push page corresponding to the scanned channel two-dimensional code on the first user equipment; the channel statistics unit 1032 may be configured to push a page by using the first information, and acquire statistical data generated by the first user equipment through the scanned channel two-dimensional code; a first device unit 1033, configured to calculate a sum of statistical data generated by the first user device through all scanned channel two-dimensional codes, so as to obtain statistical data of the first user device; the first calculating unit 1034 may be configured to calculate a sum of statistical data of all the first user equipments, so as to obtain statistical data corresponding to the information pushing equipment.

In a specific embodiment, the first information push page may include at least one of: a first meal ordering page; a first comment page; a first payment page; a first billing page; a first shopping page; a first movie ticket page; a first advertisement page; the first preset page may include at least one of: the virtual key of the first point meal, the virtual key of the first point comment, the virtual key of the first shopping, the virtual key of the first movie ticket and the virtual key of the first advertisement.

Referring to fig. 9, in a specific embodiment, the information pushing apparatus may further include at least one physical key, and/or the display device may be a touch display device; the preset information may include a second information push page; the statistics module 103 may include: a browsing data unit 1035, configured to obtain browsing data corresponding to the information push apparatus by using the second information push page; a receiving code obtaining unit 1036, configured to obtain at least one receiving two-dimensional code corresponding to the second information pushing page; a payee code pushing unit 1037 configured to display the at least one payee two-dimensional code on the display device; a transaction statistics unit 1038, configured to, in response to a second user device scanning one of the at least one receiving two-dimensional code, obtain transaction data generated by the second user device through the scanned receiving two-dimensional code; a second device unit 1039, configured to calculate a sum of transaction data generated by the second user device through all scanned two-dimensional codes, so as to obtain transaction data of the second user device; the second calculating unit 1130 may be configured to calculate a sum of transaction data of all the second user equipments, so as to obtain the transaction data corresponding to the information pushing equipment.

In a specific embodiment, the second information push page may include at least one of: a second ordering page; a second comment page; a second payment page; a second billing page; a second shopping page; a second movie ticket page; a second advertising page; a second preset page, which may include at least one of: the second food ordering virtual key, the second shopping virtual key, the second movie ticket virtual key and the second advertisement virtual key.

Referring to fig. 10, in a specific embodiment, the information pushing apparatus may further include: the profit obtaining module 104 may be configured to obtain profit information corresponding to the information push device based on the statistical data corresponding to the information push device, where the profit information includes identification information of at least one profit party and profit data of each profit party.

Referring to FIG. 11, in one embodiment, the revenue capture module 104 may include: a rule obtaining unit 1041, configured to obtain, for each revenue party, a preset correspondence rule between revenue data of the revenue party and statistical data corresponding to the information pushing apparatus; the benefit calculating unit 1042 may be configured to calculate, based on the statistical data corresponding to the information pushing device and the preset correspondence rule, benefit data of the benefit party.

Referring to fig. 12, in a specific embodiment, the preset information may include a plurality of information to be promoted; the display control module 102 may include: a sorting determining unit 1021, configured to determine, based on statistical data corresponding to the information pushing device, at least one piece of information to be promoted from the plurality of pieces of information to be promoted, and determine a sorting of the at least one piece of information to be promoted; the information promoting unit 1022 may be configured to display the at least one piece of information to be promoted on the display device according to the sorting.

Referring to fig. 13, an embodiment of the present application further provides an information pushing apparatus 200, where the information pushing apparatus 200 includes at least one memory 210, at least one processor 220, and a bus 230 connecting different platform systems.

The memory 210 may include readable media in the form of volatile memory, such as Random Access Memory (RAM)211 and/or cache memory 212, and may further include Read Only Memory (ROM) 213.

The memory 210 further stores a computer program, and the computer program can be executed by the processor 220, so that the processor 220 executes the steps of the information pushing method in the embodiment of the present application, and a specific implementation manner of the method is consistent with the implementation manner and the achieved technical effect described in the embodiment of the information pushing method, and some contents are not described again.

Memory 210 may also include a utility 214 having at least one program module 215, such program modules 215 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.

Accordingly, the processor 220 may execute the computer programs described above, and may execute the utility 214.

Bus 230 may be a local bus representing one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor, or any other type of bus structure.

The information pushing device 200 may also communicate with one or more external devices 240, such as a keyboard, pointing device, bluetooth device, etc., and may also communicate with one or more devices capable of interacting with the information pushing device 200, and/or with any device (e.g., router, modem, etc.) that enables the information pushing device 200 to communicate with one or more other computing devices. Such communication may be through input-output interface 250. Also, the information pushing device 200 can communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) through the network adapter 260. The network adapter 260 may communicate with other modules of the information push device 200 via the bus 230. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with information pushing device 200, including but not limited to: microcode, device drivers, redundant processors, external disk drive arrays, RAID systems, tape drives, and data backup storage platforms, to name a few.

In a specific embodiment, the information pushing apparatus 200 further includes a display device (not shown in the figure).

In a specific embodiment, the information pushing apparatus 200 may further include at least one physical key (not shown in the figure), and/or the display device may be a touch display device.

In one embodiment, the information pushing device 200 can be stored in at least one of the following locations: restaurants, hotels, hair-setting halls, beauty parlors, massage shops and waiting rooms.

Therefore, the information pushing equipment 200 can be stored in a place where a user needs to wait, and the user can use the information pushing equipment 200 in the time of waiting for a merchant to provide service, so that on one hand, the user can perform corresponding operation by using the information pushing equipment 200 to meet various requirements of the user; on the other hand, the beneficiary can obtain higher profit with the information push apparatus 200.

The embodiment of the present application further provides a computer-readable storage medium, where the computer-readable storage medium is used for storing a computer program, and when the computer program is executed, the steps of the information push method in the embodiment of the present application are implemented, and a specific implementation manner of the method is consistent with the implementation manner and the achieved technical effect described in the embodiment of the information push method, and some contents are not described again.

Fig. 14 shows a program product 300 for implementing the information pushing method provided by the present embodiment, which may employ a portable compact disc read only memory (CD-ROM) and include program codes, and may be run on a terminal device, such as a personal computer. However, the program product 300 of the present invention is not so limited, and in this application, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. Program product 300 may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

A computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that can communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing. Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the C language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).

While the present application is described in terms of various aspects, including exemplary embodiments, the principles of the invention should not be limited to the disclosed embodiments, but are also intended to cover various modifications, equivalents, and alternatives falling within the spirit and scope of the invention as defined by the appended claims.

Claims

1. An information pushing method is applied to information pushing equipment, the information pushing equipment is provided with a display device, and the method comprises the following steps:

acquiring preset information corresponding to the information pushing equipment;

displaying the preset information on the display device;

and acquiring statistical data corresponding to the information pushing equipment by using the preset information, wherein the statistical data comprises browsing data and/or transaction data.

2. The information pushing method according to claim 1, further comprising:

and acquiring income information corresponding to the information pushing equipment based on the statistical data corresponding to the information pushing equipment, wherein the income information comprises the identification information of at least one income party and the income data of each income party.

3. The information pushing method according to claim 1, wherein the preset information includes at least one channel two-dimensional code;

the obtaining of the statistical data corresponding to the information pushing device by using the preset information includes:

responding to a first user device to scan one of the at least one channel two-dimensional code, and displaying a first information push page corresponding to the scanned channel two-dimensional code on the first user device;

acquiring statistical data generated by the first user equipment through the scanned channel two-dimensional code by using the first information push page;

calculating the sum of statistical data generated by the first user equipment through all the scanned channel two-dimensional codes to obtain the statistical data of the first user equipment;

and calculating the sum of the statistical data of all the first user equipment to obtain the statistical data corresponding to the information pushing equipment.

4. The information push method according to claim 2, wherein the first information push page includes at least one of:

a first meal ordering page;

a first comment page;

a first payment page;

a first billing page;

a first shopping page;

a first movie ticket page;

a first advertisement page;

a first preset page, the first preset page including at least one of: the system comprises a first ordering virtual key, a first payment virtual key, a first billing virtual key, a first shopping virtual key, a first movie ticket virtual key and a first advertisement virtual key.

5. The information pushing method according to claim 1, wherein the information pushing apparatus further comprises at least one physical key, and/or the display device is a touch display device;

the preset information comprises a second information pushing page;

acquiring browsing data corresponding to the information pushing equipment by using the second information pushing page;

acquiring at least one collection two-dimensional code corresponding to the second information pushing page;

displaying the at least one collection two-dimensional code on the display device;

responding to scanning of one of the at least one collection two-dimensional code by second user equipment, and acquiring transaction data generated by the second user equipment through the scanned collection two-dimensional code;

calculating the sum of transaction data generated by the second user equipment through all the scanned collection two-dimensional codes to obtain the transaction data of the second user equipment;

and calculating the sum of the transaction data of all the second user equipment to obtain the transaction data corresponding to the information pushing equipment.

6. The information push method according to claim 4, wherein the second information push page includes at least one of:

a second ordering page;

a second comment page;

a second payment page;

a second billing page;

a second shopping page;

a second movie ticket page;

a second advertising page;

a second preset page, the second preset page including at least one of: the second food ordering virtual key, the second payment virtual key, the second ticket issuing virtual key, the second shopping virtual key, the second movie ticket virtual key and the second advertisement virtual key.

7. The information push method of claim 2, wherein the at least one beneficiary comprises at least one of: equipment producers, equipment sellers, equipment owners, advertising operators, and equipment depositors.

8. The information push method according to claim 2, wherein the obtaining revenue information corresponding to the information push device based on the statistical data corresponding to the information push device includes:

acquiring a preset corresponding rule between the income data of the income party and the statistical data corresponding to the information pushing equipment for each income party;

and calculating to obtain the income data of the income party based on the statistical data corresponding to the information pushing equipment and the preset corresponding rule.

9. The information pushing method according to claim 1, wherein the preset information includes a plurality of information to be promoted;

the displaying the preset information on the display device includes:

determining at least one piece of information to be promoted from the plurality of pieces of information to be promoted based on statistical data corresponding to the information push equipment, and determining the sequence of the at least one piece of information to be promoted;

and displaying the at least one piece of information to be promoted on the display device according to the sequence.

10. An information pushing device is applied to information pushing equipment, the information pushing equipment is provided with a display device, and the information pushing device comprises:

the information acquisition module is used for acquiring preset information corresponding to the information pushing equipment;

the display control module is used for displaying the preset information on the display device;

and the statistical data module is used for acquiring statistical data corresponding to the information pushing equipment by using the preset information, wherein the statistical data comprises browsing data and/or transaction data.

11. The information pushing apparatus according to claim 10, further comprising:

and the profit obtaining module is used for obtaining profit information corresponding to the information pushing equipment based on the statistical data corresponding to the information pushing equipment, wherein the profit information comprises identification information of at least one profit party and profit data of each profit party.

12. The information pushing apparatus according to claim 10, wherein the preset information includes at least one channel two-dimensional code;

the statistical data module comprises:

the page pushing unit is used for responding to the scanning of one of the at least one channel two-dimensional code by first user equipment and displaying a first information pushing page corresponding to the scanned channel two-dimensional code on the first user equipment;

the channel counting unit is used for pushing a page by utilizing the first information to acquire statistical data generated by the first user equipment through the scanned channel two-dimensional code;

the first equipment unit is used for calculating the sum of statistical data generated by the first user equipment through all the scanned channel two-dimensional codes to obtain the statistical data of the first user equipment;

and the first calculating unit is used for calculating the sum of the statistical data of all the first user equipment to obtain the statistical data corresponding to the information pushing equipment.

13. The information pushing apparatus according to claim 10, wherein the information pushing device further comprises at least one physical key, and/or the display device is a touch display device;

the preset information comprises a second information pushing page;

the statistical data module comprises:

the browsing data unit is used for acquiring browsing data corresponding to the information pushing equipment by utilizing the second information pushing page;

the collection code acquisition unit is used for acquiring at least one collection two-dimensional code corresponding to the second information pushing page;

the collection code pushing unit is used for displaying the at least one collection two-dimensional code on the display device;

the transaction counting unit is used for responding to scanning of one of the at least one collection two-dimensional code by second user equipment, and acquiring transaction data generated by the second user equipment through the scanned collection two-dimensional code;

the second equipment unit is used for calculating the sum of the transaction data generated by the second user equipment through all the scanned collection two-dimensional codes to obtain the transaction data of the second user equipment;

and the second calculating unit is used for calculating the sum of the transaction data of all the second user equipment to obtain the transaction data corresponding to the information pushing equipment.

14. An information pushing apparatus, characterized in that the information pushing apparatus comprises a display device, a memory and a processor, the memory stores a computer program, and the processor realizes the steps of the method according to any one of claims 1 to 9 when executing the computer program.

15. The information pushing apparatus according to claim 14, wherein the information pushing apparatus further comprises at least one physical key, and/or wherein the display device is a touch display device.

16. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 9.