CN109635205A - Information-pushing method and terminal device - Google Patents
Information-pushing method and terminal device Download PDFInfo
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- CN109635205A CN109635205A CN201811605268.2A CN201811605268A CN109635205A CN 109635205 A CN109635205 A CN 109635205A CN 201811605268 A CN201811605268 A CN 201811605268A CN 109635205 A CN109635205 A CN 109635205A
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Abstract
The embodiment of the invention provides a kind of information-pushing method and terminal devices, are related to field of communication technology, and the effect to solve the problems, such as existing message push method push information is poor.This method comprises: obtaining the target trip information of user, which includes at least target time information, which is used to indicate the target travel time section of user；And the target trip information is sent to server, the target trip information pushes target information to terminal device in first time period for server, the first time period is that the preset time period or the first time period before target travel time section are in target travel time section.This method can be applied in the message push scene of terminal device.
Description
Technical field
The present embodiments relate to field of communication technology more particularly to a kind of information-pushing methods and terminal device.
Background technique
With the continuous development of terminal technology and Internet technology, user can be used terminal device and browse all kinds of information
(such as short information, long information, novel, talking book, short-sighted frequency, long video etc.).
Currently, information class push-mechanism is usually server-side according to time dimension (such as sometime) by message push
To the information client in terminal device, for example, terminal device can show the push after receiving push information to user
The related content of information, so that users can browse.
However, some users may be due to more numerous when each user receives push information by terminal device
It is busy, the push information is browsed without going；Some users may because it is found that push information be oneself uninterested information,
Without going to browse the push information.In this way, causing user low to the clicking rate of push information, i.e., user is to the clear of push information
Rate of looking at is low.Thus, the effect for pushing information by above-mentioned message push method is poor.
Summary of the invention
The embodiment of the present invention provides a kind of information-pushing method and terminal device, to solve existing message push method push
The poor problem of the effect of information.
In order to solve the above-mentioned technical problem, the present invention is implemented as follows:
In a first aspect, being applied to terminal device, this method packet the embodiment of the invention provides a kind of information-pushing method
It includes: obtaining the target trip information of user, which includes at least target time information, which uses
In the target travel time section of instruction user；And the target trip information is sent to server, the target trip information is for taking
Business device pushes target information to terminal device in first time period, which is in the target travel time section
Preceding preset time period or the first time period are in target travel time section.
Second aspect, the embodiment of the invention provides a kind of terminal device, which includes obtaining module and transmission
Module.The target trip information that module is used to obtain user is obtained, which includes at least target time information, should
Target time information is used to indicate the target travel time section of user.Sending module, which is used to send to server, obtains module acquisition
The target trip information, the target trip information for server in first time period to terminal device push target letter
Breath, the first time period are that the preset time period or the first time period before target travel time section are in the mesh
It marks in the row period.
The third aspect, the embodiment of the invention provides a kind of terminal device, the terminal device include processor, memory and
The computer program that can be run on a memory and on a processor is stored, is realized when which is executed by processor
The step of stating the information-pushing method in first aspect.
Fourth aspect, the embodiment of the invention provides a kind of computer readable storage medium, the computer-readable storage mediums
Computer program is stored in matter, which realizes the information-pushing method in above-mentioned first aspect when being executed by processor
The step of.
It in embodiments of the present invention, can be idle during determining user's trip according to the target trip information of user
First time period, and in the first time period to user's PUSH message of terminal device, so that user is idle during trip
Period (such as wait/during waiting vehicles, seizing the opportunity/ride during etc.) browsing or read pushed information, can effectively promote use
Clicking rate of the family to PUSH message and the view rate to pushed information.In this way, can promote user browses the clear of PUSH message
Look at rate.
5th aspect, the embodiment of the invention provides a kind of information-pushing methods, are applied to server, this method comprises:
The target trip information of user is obtained, which includes at least target time information, which is used for
Indicate the target travel time section of user；And according to target travel time section, first time period is determined, which is
Preset time period or the first time period before target travel time section are in target travel time section；And
In the first time period, target information is pushed to terminal device.
6th aspect, the embodiment of the invention provides a kind of server, the server include obtain module, determining module and
Pushing module.The target trip information that module is used to obtain user is obtained, which believes including at least the object time
Breath, the target time information are used to indicate the target travel time section of user.What determining module was used to be obtained according to acquisition module
Target travel time section, determines first time period, which is default before target travel time section
Period or the first time period are in target travel time section.Pushing module be used to determine in determining module this
In one period, target information is pushed to terminal device.
7th aspect, the embodiment of the invention provides a kind of terminal device, the terminal device include processor, memory and
The computer program that can be run on a memory and on a processor is stored, is realized when which is executed by processor
The step of stating the information-pushing method in the 5th aspect.
Eighth aspect, the embodiment of the invention provides a kind of computer readable storage medium, the computer-readable storage mediums
Computer program is stored in matter, which realizes the information-pushing method in above-mentioned 5th aspect when being executed by processor
The step of.
It in embodiments of the present invention, can be idle during determining user's trip according to the target trip information of user
First time period, and in the first time period to user's PUSH message of terminal device, so that user is idle during trip
Period (such as wait/during waiting vehicles, seizing the opportunity/ride during etc.) browsing or read pushed information, can effectively promote use
Clicking rate of the family to PUSH message and the view rate to pushed information.In this way, can promote user browses the clear of PUSH message
Look at rate.
Detailed description of the invention
Fig. 1 is a kind of configuration diagram of possible Android operation system provided in an embodiment of the present invention；
Fig. 2 is one of the schematic diagram of information-pushing method provided in an embodiment of the present invention；
Fig. 3 is the two of the schematic diagram of information-pushing method provided in an embodiment of the present invention；
Fig. 4 is the three of the schematic diagram of information-pushing method provided in an embodiment of the present invention；
Fig. 5 is the four of the schematic diagram of information-pushing method provided in an embodiment of the present invention；
Fig. 6 is one of the structural schematic diagram of terminal device provided in an embodiment of the present invention；
Fig. 7 is the second structural representation of terminal device provided in an embodiment of the present invention；
Fig. 8 is the third structural representation of terminal device provided in an embodiment of the present invention；
Fig. 9 is the hardware schematic of terminal device provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair
Embodiment in bright, every other implementation obtained by those of ordinary skill in the art without making creative efforts
Example, shall fall within the protection scope of the present invention.
The terms "and/or" is a kind of incidence relation for describing affiliated partner, indicates may exist three kinds of relationships,
For example, A and/or B, can indicate: individualism A exists simultaneously A and B, these three situations of individualism B.Symbol herein
"/" indicates that affiliated partner is relationship such as A/B expression A or B perhaps.
In embodiments of the present invention, " illustrative " or " such as " etc. words for indicate make example, illustration or explanation.This
Be described as in inventive embodiments " illustrative " or " such as " any embodiment or design scheme be not necessarily to be construed as comparing
Other embodiments or design scheme more preferably or more advantage.Specifically, use " illustrative " or " such as " etc. words purport
Related notion is being presented in specific ways.
In the description of the embodiment of the present invention, unless otherwise indicated, the meaning of " plurality " is refer to two or more,
For example, multiple processing units refer to two or more processing unit etc..
The embodiment of the present invention provides a kind of information-pushing method and terminal device, and the target of available user is gone on a journey letter
Breath, which includes at least target time information, when which is used to indicate the target trip of user
Between section；And the target trip information is sent to server, the target trip information is for server to end in first time period
End equipment pushes target information, the first time period be preset time period before target travel time section or this
One period was in target travel time section.With this solution, it can determine to use according to the target trip information of user
Family first time period idle during going on a journey, and in the first time period to user's PUSH message of terminal device, so as to user
During trip the idle period (such as wait/during waiting vehicles, seizing the opportunity/ride during etc.) browsing or read pushed letter
Breath, can effectively promote clicking rate of the user to PUSH message and the view rate to pushed information.In this way, user can be promoted
Browse the view rate of PUSH message.
The embodiment of the present invention provides a kind of information-pushing method and terminal device, and the target of available user is gone on a journey letter
Breath, which includes at least target time information, when which is used to indicate the target trip of user
Between section；And according to target travel time section, first time period is determined, which is in target travel time section
Preset time period or the first time period before is in target travel time section；And in the first time period, to end
End equipment pushes target information.It with this solution, can be empty during determining user's trip according to the target trip information of user
Not busy first time period, and in the first time period to user's PUSH message of terminal device, so that user is empty during trip
Not busy period (such as wait/during waiting vehicles, seizing the opportunity/ride during etc.) browsing or reading pushed information, can effectively mention
Rise clicking rate of the user to PUSH message and the view rate to pushed information.In this way, can promote user browses PUSH message
View rate.
Terminal device in the embodiment of the present invention can be the terminal device with operating system.The operating system can be
Android (Android) operating system can be ios operating system, can also be other possible operating systems, and the present invention is implemented
Example is not especially limited.
Below by taking Android operation system as an example, introduce applied by information-pushing method provided in an embodiment of the present invention
Software environment.
As shown in Figure 1, being a kind of configuration diagram of possible Android operation system provided in an embodiment of the present invention.Scheming
In 1, the framework of Android operation system includes 4 layers, be respectively as follows: application layer, application framework layer, system Runtime Library layer and
Inner nuclear layer (is specifically as follows Linux inner core).
Wherein, application layer includes each application program (including system application and in Android operation system
Tripartite's application program).
Application framework layer is the frame of application program, and developer can be in the exploitation for the frame for abiding by application program
In the case where principle, some application programs are developed based on application framework layer.
System Runtime Library layer includes library (also referred to as system library) and Android operation system running environment.Library is mainly Android behaviour
As system it is provided needed for all kinds of resources.Android operation system running environment is used to provide software loop for Android operation system
Border.
Inner nuclear layer is the operating system layer of Android operation system, belongs to the bottom of Android operation system software level.It is interior
Stratum nucleare provides core system service and hardware-related driver based on linux kernel for Android operation system.
By taking Android operation system as an example, in the embodiment of the present invention, developer can be based on above-mentioned Android as shown in Figure 1
The software program of information-pushing method provided in an embodiment of the present invention is realized in the system architecture of operating system, exploitation, so that
The information-pushing method can be run based on Android operation system as shown in Figure 1.I.e. processor or terminal device can lead to
It crosses and runs software program realization information-pushing method provided in an embodiment of the present invention in Android operation system.
Terminal device in the embodiment of the present invention can be mobile terminal, or immobile terminal.Illustratively, it moves
Dynamic terminal can be mobile phone, tablet computer, laptop, palm PC, car-mounted terminal, wearable device, super movement
People's computer (ultra-mobile personal computer, UMPC), net book or personal digital assistant (personal
Digital assistant, PDA) etc., immobile terminal can be personal computer (personal computer, PC), electricity
Depending on machine (television, TV), automatic teller machine or self-service machine etc., the embodiment of the present invention is not especially limited.
The executing subject of information-pushing method provided in an embodiment of the present invention can be above-mentioned terminal device, or
The functional module and/or functional entity that can be realized the information-pushing method in the terminal device, specifically can be according to reality
Use demand determines that the embodiment of the present invention is not construed as limiting.Below by taking terminal device and server interaction as an example, the present invention is implemented
The information-pushing method that example provides illustratively is illustrated.
As shown in Fig. 2, the embodiment of the present invention provides a kind of information-pushing method, which may include following
S200-S204.
S200, terminal device obtain the target trip information of user.
Wherein, which includes at least target time information, which is used to indicate user's
Target travel time section.
In the embodiment of the present invention, user by terminal device buy plane ticket or ticket (such as train ticket, high guaranteed votes,
Steamer ticket etc.) or in the case where being called a taxi by terminal device reservation, buying or after reserving successfully, terminal device can be obtained
Take the target trip information at family.
Illustratively, user buy plane ticket in the case where, above-mentioned target trip information may include the departure time and
Seize the opportunity duration (i.e. target time information).In the case where user buys ticket, above-mentioned target trip information may include dispatching a car
Time and by bus duration (i.e. target time information).In the case where user's reservation is called a taxi, above-mentioned target trip information be can wrap
Include riding time and by bus duration (i.e. target time information).
Optionally, in the embodiment of the present invention, which can also include target traffic information, the target traffic
Information is used to indicate the target trip mode of user, and the target trip mode is for server determination and the target trip mode pair
The target information answered.
In the embodiment of the present invention, above-mentioned target trip mode may include airplane, by bus (such as train, high-speed rail
Deng), take steamer, reservation is called a taxi (such as taxi) etc., can also include other any possible trip modes, specifically can be with
Determine that the embodiment of the present invention is not construed as limiting according to actual use demand.
In the embodiment of the present invention, in the case where target trip information includes target time information and target traffic information,
The embodiment of the present invention can more accurately be determined as user and push which message and on what opportunity according to target trip information
These message are pushed to user, so as to promote the view rate that user browses PUSH message.
It should be noted that buying plane ticket or ticket and the scenes such as reservation is called a taxi by terminal device with user above
For illustrate, it will be understood that the embodiment of the present invention includes but be not limited to above-mentioned scene, can also include other any possibility
User by the scene of the predetermined plan of travel of terminal device, can specifically be determined according to actual use demand, the present invention is implemented
Example is not construed as limiting.
Optionally, in the embodiment of the present invention, before above-mentioned S200, the method also includes following S200a.Accordingly
Ground, above-mentioned S200 can specifically be realized by following S200b.
S200a, terminal device receive short message.
It include target trip information in the short message in the embodiment of the present invention.
In the embodiment of the present invention, upper purchase ticket is applied in booking application, application etc. of calling a taxi by terminal device in user
Or after reservation is called a taxi, booking is applied, the server for the applications such as application of calling a taxi (hereinafter referred to as trip server) can be disappeared with short
The target trip information (such as plane ticket information, ticket information, information of calling a taxi etc.) of user is sent to terminal and set by the form of breath
It is standby.Correspondingly, terminal device can receive the short message including target trip information from trip server, be looked into being presented to the user
It reads.
Optionally, terminal device can receive short message by short message application, can also by apply in addition to short message its
It application (such as booking application, call a taxi using etc.) receive short message, specifically can according to actual use demand determine, the present invention
Embodiment is not construed as limiting.
S200b, terminal device obtain the target trip information according to the short message.
In the embodiment of the present invention, terminal device, can be from this after receiving the short message including target trip information
Target trip information is extracted in short message.
In the embodiment of the present invention, the target trip information of user can be extracted from the short message received, so, it is possible
Guarantee that terminal device obtains target trip information, so that the embodiment of the present invention can be according to target trip information, targetedly
To user's PUSH message, so as to promote the view rate that user browses PUSH message.
S201, terminal device send target trip information to server.
Wherein, which pushes target information to terminal device in first time period for server.It should
First time period is the preset time period before target travel time section.Alternatively, the first time period is in the target
In travel time section.
In the embodiment of the present invention, terminal device can send the target to server after obtaining target trip information
Trip information, so server can according to the target trip information, targetedly to terminal device PUSH message (i.e. to
Family pushed information), so as to promote the view rate that user browses PUSH message.
It should be noted that illustrated so that target trip information is sent to server by terminal device as an example above
, it will be understood that the embodiment of the present invention includes but be not limited to aforesaid way, for example, terminal device can also receive short disappear
After breath, the short message including target trip information is sent to server.It can specifically be determined according to actual use demand, this
Inventive embodiments are not construed as limiting.
S202, server obtain the target trip information of user.
Wherein, which includes at least target time information, which is used to indicate user's
Target travel time section.
Optionally, in the embodiment of the present invention, above-mentioned S202 can specifically be realized by following S202a or S202b.
The target trip information that S202a, server receiving terminal equipment are sent.
Optionally, in the embodiment of the present invention, in the case where terminal device sends target trip information to server, service
Device directly can obtain target trip information from terminal device；Alternatively, sending in terminal device to server includes that target is gone on a journey
In the case where the short message of information, server can extract target trip information after receiving short message from the short message.
S202b, server receive the target trip information that trip server is sent.
Wherein, which is the server for generating the target trip information.
Optionally, in the embodiment of the present invention, in the case where server of going on a journey sends target trip information to server, clothes
Being engaged in device can be directly from trip server acquisition target trip information；Alternatively, sending in trip server to server includes mesh
In the case where the short message for marking row information, server can extract target from the short message and go out after receiving short message
Row information.
In the embodiment of the present invention, server can obtain target trip information from terminal device, can also service from trip
Device obtains target trip information, thereby may be ensured that server obtains the accuracy of target trip information.In this way, server can be with
According to the target trip information, targetedly to terminal device PUSH message (i.e. to user's pushed information), so as to mention
Rise the view rate that user browses PUSH message.
S203, server determine first time period according to target travel time section.
In the embodiment of the present invention, server can be determined according to the target travel time section in the target trip information
First time period, user may be idle, not busy in the first time period, i.e., user can in the first time period
The PUSH message that energy having time browsing terminal equipment receives.In this way, server can be pushed away in first time period to terminal device
Message is sent to push away that is, targetedly in user's not busy period to user's pushed information so as to promote user's browsing
Send the view rate of message.
Below by taking the first implementation and the second implementation as an example, the specific implementation of above-mentioned S203 is described respectively.
In the first implementation, above-mentioned first time period can in the target travel time section before it is default when
Between section, i.e., first time period be preset time period of the user before taking off time or the train time of departure etc., it is pre- at this
If user may be idle, not busy, the PUSH message that possible having time browsing terminal equipment receives in the period.
Specifically, above-mentioned preset time period can be related to trip mode, and the specific value of preset time period can be with
Combining target trip mode is preset.For example, preset time period can be in the case where target trip mode is airplane
It is two hours；In the case where target trip mode is used during taking train, preset time period can be half an hour；In target trip side
Formula is in the case that reservation is called a taxi, and preset time period can be 5 minutes.Specifically, the specific value of preset time period can be tied
It closes target trip mode and determines that the embodiment of the present invention is not construed as limiting according to actual use demand.
In the second implementation, above-mentioned first time period be may be in target travel time section, i.e., at the first time
Section be user's seizing the opportunity after taking off time or the train time of departure etc. or riding time section, seized the opportunity at this or by bus when
Between in section user may be idle, not busy, the PUSH message that possible having time browsing terminal equipment receives.
S204, server push target information in first time period, to terminal device.
Optionally, in the embodiment of the present invention, terminal device can push all kinds of letters to terminal device in first time period
It ceases (including all kinds of information)；Alternatively, terminal device can push specific information, the spy to terminal device in first time period
Determine the information (including all kinds of information) that information is type corresponding with the target trip mode of user.It specifically can be according to actually making
It is determined with demand, the embodiment of the present invention is not construed as limiting.
Illustrative description is under different trip modes below, the specific implementation of above-mentioned S204.
Illustratively, target trip mode be airplane in the case where, server can take off the time it
In a preceding hour (during waiting), to terminal device pushed information, so that user can browse or read during waiting
Read the received pushed information of terminal device.In this way, the view rate that user browses PUSH message can be promoted.
It should be noted that terminal device can shift to an earlier date root since in flight, network state not can guarantee aircraft
According to target trip information, information to be pushed is cached, so as to the push of user's browsing or reading terminal equipment caching during seizing the opportunity
Information can so promote the view rate that user browses PUSH message.Wherein, the caching duration of the caching information to be pushed can be with
It is determined according to the period is seized the opportunity, for example, caching duration, which can be greater than or equal to, seizes the opportunity the period, it specifically can be according to actual use
Demand determines that the embodiment of the present invention is not construed as limiting.
Again illustrative, in the case where target trip mode is to take high-speed rail, server can be in high-speed rail when dispatching a car
Between before half an hour in (wait during), to terminal device pushed information, thus user can during waiting browsing
Or the received pushed information of reading terminal equipment.Also, server can also be within the period after the time of departure of high-speed rail
(i.e. period by bus), to terminal device pushed information, so that user browsing or reading terminal equipment can receive during by bus
Pushed information.In this way, the view rate that user browses PUSH message can be promoted.
Illustrative again, in the case where target trip mode is that reservation is called a taxi, server can be in reservation when calling a taxi
Between before 5 minutes in (wait during), to terminal device pushed information, so that user browsing or can read during waiting
Read the received pushed information of terminal device.In addition, server (can also multiply within the period after the time of calling a taxi of reservation
During vehicle), to terminal device pushed information, so that user can browsing or the received push of reading terminal equipment during by bus
Information.In this way, the view rate that user browses PUSH message can be promoted.
Information-pushing method provided in an embodiment of the present invention can determine user according to the target trip information of user
Idle first time period during trip, and in the first time period to user's PUSH message of terminal device, so that user exists
Idle period during trip (such as wait/during waiting vehicles, seizing the opportunity/ride during etc.) browsing or read pushed information,
Clicking rate of the user to PUSH message and the view rate to pushed information can effectively be promoted.In this way, it is clear to promote user
Look at the view rate of PUSH message.
Optionally, in conjunction with Fig. 2, as shown in figure 3, after above-mentioned S204, message push provided in an embodiment of the present invention
Method can also include following S205.
S205, terminal device receive the target information that server is sent in first time period.
In the embodiment of the present invention, in the case where server pushes target information to terminal device within first time, eventually
End equipment can receive the target information that server is sent, and then the target information can be presented in first time period
User, so as to user can may be idle wait/during waiting vehicles or seizing the opportunity/ride during (i.e. in first time) browse or
The received pushed information of reading terminal equipment.In this way, the view rate that user browses PUSH message can be promoted.
It optionally, include target time information and the target traffic of user in above-mentioned trip information in the embodiment of the present invention
In the case where information (the target trip mode that the target traffic information is used to indicate user), in conjunction with Fig. 2, as shown in figure 4, upper
After the S202 stated, and before above-mentioned S204, under information push method provided in an embodiment of the present invention can also include
The S206 stated.Correspondingly, above-mentioned S204 can specifically be realized by following S204a.
S206, server determine target collection corresponding with the target trip mode, the target according to target trip mode
It include at least one information type in set.
Wherein, each information type can serve to indicate that a category information, which is one in multiple set, should
Multiple set are to be classified according to the history trip mode of user to the historical viewings information of user.
In the embodiment of the present invention, since user is under different trip modes, it may tend to browse different types of push
Information, therefore server in real time or can be acquired periodically and update user and browse all kinds of push letters under different trip modes
The historical behavior data of breath, and pushed information that trip mode to user and user often browse (such as short information, long money
News, novel, talking book, short-sighted frequency, long video etc.) type classified and counted.In turn, server can count to obtain
Historical viewings information type set corresponding with the history trip mode of user.That is, each history trip mode can correspond to it
In include at least one information type set.
Illustratively, it is assumed that the trip mode of user be take high-speed rail and when taking high-speed rail habit browsing talking book with
The pushed informations such as long video, then historical viewings information type set corresponding with the trip mode may include talking book and
The two information types of short-sighted frequency.It is again illustrative, it is assumed that the trip mode of user is that reservation is called a taxi and is accustomed to while taking a bus clear
The PUSH messages such as short information and short-sighted frequency are look at, then historical viewings information type set corresponding with the trip mode may include
Short information and short-sighted frequency the two information types.
It should be noted that the embodiment of the present invention includes but be not limited to above- mentioned information type, it will be understood that information type is also
It can be the type of other any possible pushed informations, can specifically be determined according to actual use demand, the embodiment of the present invention
It is not construed as limiting.
It should be noted that the embodiment of the present invention can not limit S203 and S206 execute sequence.I.e. the present invention is implemented
Example can first carry out S203, execute S206 afterwards；S206 can also be first carried out, executes S203 afterwards；May also be performed simultaneously S203 and
S206.It is appreciated that above-mentioned Fig. 4 is illustrated for executing S206 after first carrying out S203.
S204a, server push the information that at least one information type indicates within the first period, to terminal device.
In the embodiment of the present invention, server can be within the first period, to terminal device push user in current trip side
One kind or multiclass information (information of i.e. above-mentioned at least one information type instruction) that preference browses under formula,
Information provided in an embodiment of the present invention is illustratively described so that the trip mode of user is to take high-speed rail as an example below
The specific implementation of method for pushing.
A) terminal device obtains the target of user from short message after receiving about the successful short message of high guaranteed votes purchase
Trip information can know that user will take high-speed rail (i.e. target traffic information) according to the target trip information, and the time of departure is
14:00, riding time are 1 hour estimated (i.e. target travel time section).Terminal device sends the target trip information to server.
B) server obtains the target trip information that terminal device is sent, and according to the historical behavior data of user, determines
User's more preference when taking high-speed rail browses short-sighted frequency.
C) server pushes short-sighted frequency to terminal device in 14:00 to during 15:00.
D) terminal device receives the short-sighted frequency of server push, and is presented to the user.
It, can be according to the historical behavior data of user, in user's not busy period to terminal in the embodiment of the present invention
Equipment targetedly pushes one kind or multiclass message of user preference browsing, browses PUSH message so as to promote user
View rate.
Optionally, in conjunction with Fig. 2, as shown in figure 5, after above-mentioned S204, message push provided in an embodiment of the present invention
Method can also include following S207 and S208.
S207, server obtain target of the user in first time period and browse information.
S208, server update the weight of information type belonging to target browsing information in target collection.
In the embodiment of the present invention, server can be with the power of counting user preference browsing information type under history trip mode
Weight, and can be after obtaining target browsing information of the user in first time period, the weight of real-time update information type.
To which server can be in conjunction with the historical behavior data of user, by the information with current trip mode corresponding informance type, by power
Weight (i.e. in proportion) is pushed to terminal device.
Optionally, a possibility that weight of a certain information type is bigger, the information of the server push information type is bigger.
Optionally, the weight of a certain information type is bigger, and the quantity of the information of the server push information type is more.
Illustratively, if user historical behavior data instruction user prefer short-sighted frequency, then server can to
3 short-sighted frequencies, 1 long video, 1 long information are set in 5 information of terminal device push.If user clicks and has browsed long view
Frequently, then server can increase the weight of this information type of long video in historical behavior data, to make to push content
More meet user's habit.
Optionally, server can recommend them that may like according to content association algorithm rule to the user of terminal device
Joyous other kinds of information (including all kinds of information).
It should be noted that if not including current trip mode in the historical behavior data of user, then server can root
According to collaborative filtering rule, to the user of terminal device push most users be accustomed under current trip mode browsing one kind or
Multiclass information.Correspondingly, server can be arranged user and browse belonging to information under current trip mode in target collection
Information type weight.
Optionally, server can acquire and counting user believes push in the different time sections under history trip mode
The clicking rate of breath, and according to the statistical data, it is targetedly specific at this to terminal device push user in special time period
One kind or multiclass information of period habit browsing.In this way, the view rate that user browses PUSH message can be promoted.
It should be noted that each attached drawing (such as Fig. 4 and Fig. 5) in the above embodiment of the present invention is in conjunction with above-mentioned
What Fig. 2 was illustrated, when specific implementation, each attached drawing can be combined with other any combinable attached drawings and realize, such as Fig. 4
It can be illustrated in conjunction with Fig. 3, Fig. 5 can be illustrated in conjunction with Fig. 3 or Fig. 4.
As shown in fig. 6, the embodiment of the present invention provides a kind of terminal device 600, which may include obtaining mould
Block 601 and sending module 602.The target trip information that module 601 is used to obtain user is obtained, which at least wraps
Target time information is included, which is used to indicate the target travel time section of user.Sending module 602 is used for clothes
The target trip information that device transmission acquisition module 601 of being engaged in obtains, the target trip information is for server in first time period
Interior to push target information to terminal device 600, which is the preset time before target travel time section
Section or the first time period are in target travel time section.
Optionally, in the embodiment of the present invention, above-mentioned target trip information can also include target traffic information, which hands over
Communication breath is used to indicate the target trip mode of user, and the target trip mode is for server determination and the target trip mode
Corresponding target information.
Optionally, it in the embodiment of the present invention, obtains module 601 and is also used to before the target trip information for obtaining user,
Short message is received, includes the target trip information in the short message.Module 601 is obtained to be specifically used for being obtained according to the short message
Above-mentioned target trip information.
Optionally, it in the embodiment of the present invention, obtains module 601 and is also used to send target to server in sending module 602
After trip information, in above-mentioned first time period, the above-mentioned target information that server is sent is received.
Terminal device provided in an embodiment of the present invention can be realized terminal device in above method embodiment realize it is each
Process, to avoid repeating, which is not described herein again.
Terminal device provided in an embodiment of the present invention, by being interacted with server, according to the target trip information of user, really
Make idle first time period during user's trip, and in the first time period to user's PUSH message of terminal device, with
Just user's period idle during trip (such as wait/during waiting vehicles, seizing the opportunity/ride during etc.) browsing or read pushed away
It delivers letters breath, can effectively promote clicking rate of the user to PUSH message and the view rate to pushed information.In this way, can be promoted
The view rate of user's browsing PUSH message.
As shown in fig. 7, the embodiment of the present invention provides a kind of server, which may include obtaining module 701, determining
Module 702 and pushing module 703.The target trip information that module 701 is used to obtain user is obtained, the target trip information is at least
Including target time information, which is used to indicate the target travel time section of user.Determining module 702 is used for root
The target travel time section obtained according to module 701 is obtained, determines first time period, which is to go out in the target
Preset time period or the first time period before the row period are in target travel time section.Pushing module 703 is used for
In the first time period that determining module 702 determines, target information is pushed to terminal device 700.
Optionally, in the embodiment of the present invention, above-mentioned trip information can also include target traffic information, target traffic letter
Breath is used to indicate the target trip mode of user.Determining module 702 is also used in the target trip for obtaining the acquisition user of module 701
After information, and before pushing module 703 pushes target information to terminal device 700, according to the target trip mode, really
Determine target collection corresponding with the target trip mode, includes at least one information type, each info class in the target collection
Type is used to indicate a category information, which is one in multiple set, and multiple set is to be gone out according to the history of user
Line mode classifies to the historical viewings information of user.Pushing module 703 is specifically used for pushing this extremely to terminal device 700
The information of few information type instruction.
Optionally, it in the embodiment of the present invention, obtains module 701 and is specifically used for the target that receiving terminal apparatus 700 is sent
Trip information.It is specifically used for receiving the target trip information that trip server is sent, trip clothes alternatively, obtaining module 701
Business device is the server for generating the target trip information.
Optionally, in conjunction with Fig. 7, as shown in figure 8, server provided in an embodiment of the present invention can also include update module
704.It obtains module 701 to be also used to after pushing module 703 pushes target information to terminal device 700, obtains user upper
State the target browsing information in first time period.Update module 704 is used in above-mentioned target collection, is updated and is obtained module 701
The weight of information type belonging to the target browsing information obtained.
Server provided in an embodiment of the present invention can be realized each process that server is realized in above method embodiment,
To avoid repeating, which is not described herein again.
Server provided in an embodiment of the present invention can go on a journey according to the target of user and believe by interacting with terminal device
Breath, idle first time period during determining user's trip, and disappear in the first time period to the user of terminal device push
Breath, so as to user's period idle during trip (such as wait/during waiting vehicles, seizing the opportunity/ride during etc.) browse or read
Pushed information is read, clicking rate of the user to PUSH message and the view rate to pushed information can be effectively promoted.In this way, can
To promote the view rate that user browses PUSH message.
A kind of hardware structural diagram of Fig. 9 terminal device of each embodiment to realize the present invention.As shown in figure 9, should
Terminal device 800 includes but is not limited to: radio frequency unit 801, network module 802, audio output unit 803, input unit 804,
Sensor 805, display unit 806, user input unit 807, interface unit 808, memory 809, processor 810, Yi Ji electricity
The components such as source 811.It will be understood by those skilled in the art that terminal device structure shown in Fig. 9 is not constituted to terminal device
Restriction, terminal device may include perhaps combining certain components or different components than illustrating more or fewer components
Arrangement.In embodiments of the present invention, terminal device include but is not limited to mobile phone, tablet computer, laptop, palm PC,
Car-mounted terminal, wearable device and pedometer etc..
In a kind of situation, correspond to information-pushing method provided in an embodiment of the present invention:
Processor 810, for obtaining the target trip information of user, which believes including at least the object time
Breath, the target time information are used to indicate the target travel time section of user；Radio frequency unit 801 is used for at server transmission
The target trip information that device 810 obtains is managed, which pushes away in first time period to terminal device for server
Target information is sent, which is the preset time period or the first time period before target travel time section
In target travel time section.
The embodiment of the present invention provides a kind of terminal device, the target trip information of the available user of the terminal device, should
Target trip information includes at least target time information, which is used to indicate the target travel time section of user；
And the target trip information is sent to server, the target trip information is for server to terminal device in first time period
Target information is pushed, which is the preset time period or the first time before target travel time section
Section is in target travel time section.With this solution, it can determine that user goes on a journey according to the target trip information of user
The first time period of free time period, and in the first time period to user's PUSH message of terminal device, so that user is going on a journey
Free time period period (such as wait/during waiting vehicles, seizing the opportunity/ride during etc.) browsing or read pushed information, can
Effectively promote clicking rate of the user to PUSH message and the view rate to pushed information.It is pushed away in this way, user's browsing can be promoted
Send the view rate of message.
In another case, corresponding to information-pushing method provided in an embodiment of the present invention:
Processor 810, for obtaining the target trip information of user, which believes including at least the object time
Breath, the target time information are used to indicate the target travel time section of user；And according to target travel time section, first is determined
Period, the first time period are that the preset time period or the first time period before target travel time section are in
In target travel time section；Radio frequency unit 801, for being pushed away to terminal device in the first time period that processor 810 determines
Send target information.
The embodiment of the present invention provides a kind of server, the target trip information of the available user of the server, the target
Trip information includes at least target time information, which is used to indicate the target travel time section of user；And root
According to target travel time section, first time period is determined, which is pre- before target travel time section
If period or the first time period are in target travel time section；And in the first time period, pushed away to terminal device
Send target information.With this solution, it can be determined idle first during user's trip according to the target trip information of user
Period, and in the first time period to user's PUSH message of terminal device, so as to user's time idle during trip
Section (such as wait/during waiting vehicles, seizing the opportunity/ride during etc.) browsing or reading pushed information, can effectively promote user couple
The clicking rate of PUSH message and view rate to pushed information.In this way, the view rate that user browses PUSH message can be promoted.
It should be understood that the embodiment of the present invention in, radio frequency unit 801 can be used for receiving and sending messages or communication process in, signal
Send and receive, specifically, by from base station downlink data receive after, to processor 810 handle；In addition, by uplink
Data are sent to base station.In general, radio frequency unit 801 includes but is not limited to antenna, at least one amplifier, transceiver, coupling
Device, low-noise amplifier, duplexer etc..In addition, radio frequency unit 801 can also by wireless communication system and network and other set
Standby communication.
Terminal device 800 provides wireless broadband internet by network module 802 for user and accesses, and such as helps user
It sends and receive e-mail, browse webpage and access streaming video etc..
Audio output unit 803 can be received by radio frequency unit 801 or network module 802 or in memory 809
The audio data of storage is converted into audio signal and exports to be sound.Moreover, audio output unit 803 can also provide and end
The relevant audio output of specific function that end equipment 800 executes is (for example, call signal receives sound, message sink sound etc.
Deng).Audio output unit 803 includes loudspeaker, buzzer and receiver etc..
Input unit 804 is for receiving audio or video signal.Input unit 804 may include graphics processor
(graphics processing unit, GPU) 8041 and microphone 8042, graphics processor 8041 is in video acquisition mode
Or the image data of the static images or video obtained in image capture mode by image capture apparatus (such as camera) carries out
Reason.Treated, and picture frame may be displayed on display unit 806.Through graphics processor 8041, treated that picture frame can be deposited
Storage is sent in memory 809 (or other storage mediums) or via radio frequency unit 801 or network module 802.Mike
Wind 8042 can receive sound, and can be audio data by such acoustic processing.Treated audio data can be
The format output that mobile communication base station can be sent to via radio frequency unit 801 is converted in the case where telephone calling model.
Terminal device 800 further includes at least one sensor 805, such as optical sensor, motion sensor and other biographies
Sensor.Specifically, optical sensor includes ambient light sensor and proximity sensor, wherein ambient light sensor can be according to environment
The light and shade of light adjusts the brightness of display panel 8061, and proximity sensor can close when terminal device 800 is moved in one's ear
Display panel 8061 and/or backlight.As a kind of motion sensor, accelerometer sensor can detect in all directions (general
For three axis) size of acceleration, it can detect that size and the direction of gravity when static, can be used to identify terminal device posture (ratio
Such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap)；It passes
Sensor 805 can also include fingerprint sensor, pressure sensor, iris sensor, molecule sensor, gyroscope, barometer, wet
Meter, thermometer, infrared sensor etc. are spent, details are not described herein.
Display unit 806 is for showing information input by user or being supplied to the information of user.Display unit 806 can wrap
Display panel 8061 is included, liquid crystal display (liquid crystal display, LCD), Organic Light Emitting Diode can be used
Forms such as (organic light-emitting diode, OLED) configure display panel 8061.
User input unit 807 can be used for receiving the number or character information of input, and generate the use with terminal device
Family setting and the related key signals input of function control.Specifically, user input unit 807 include touch panel 8071 and
Other input equipments 8072.Touch panel 8071, also referred to as touch screen collect the touch operation of user on it or nearby
(for example user uses any suitable objects or attachment such as finger, stylus on touch panel 8071 or in touch panel 8071
Neighbouring operation).Touch panel 8071 may include both touch detecting apparatus and touch controller.Wherein, touch detection
Device detects the touch orientation of user, and detects touch operation bring signal, transmits a signal to touch controller；Touch control
Device processed receives touch information from touch detecting apparatus, and is converted into contact coordinate, then gives processor 810, receiving area
It manages the order that device 810 is sent and is executed.Furthermore, it is possible to more using resistance-type, condenser type, infrared ray and surface acoustic wave etc.
Seed type realizes touch panel 8071.In addition to touch panel 8071, user input unit 807 can also include other input equipments
8072.Specifically, other input equipments 8072 can include but is not limited to physical keyboard, function key (such as volume control button,
Switch key etc.), trace ball, mouse, operating stick, details are not described herein.
Further, touch panel 8071 can be covered on display panel 8061, when touch panel 8071 is detected at it
On or near touch operation after, send processor 810 to determine the type of touch event, be followed by subsequent processing device 810 according to touching
The type for touching event provides corresponding visual output on display panel 8061.Although in Fig. 9, touch panel 8071 and display
Panel 8061 is the function that outputs and inputs of realizing terminal device as two independent components, but in some embodiments
In, can be integrated by touch panel 8071 and display panel 8061 and realize the function that outputs and inputs of terminal device, it is specific this
Place is without limitation.
Interface unit 808 is the interface that external device (ED) is connect with terminal device 800.For example, external device (ED) may include having
Line or wireless head-band earphone port, external power supply (or battery charger) port, wired or wireless data port, storage card end
Mouth, port, the port audio input/output (I/O), video i/o port, earphone end for connecting the device with identification module
Mouthful etc..Interface unit 808 can be used for receiving the input (for example, data information, electric power etc.) from external device (ED) and
By one or more elements that the input received is transferred in terminal device 800 or can be used in 800 He of terminal device
Data are transmitted between external device (ED).
Memory 809 can be used for storing software program and various data.Memory 809 can mainly include storing program area
The storage data area and, wherein storing program area can (such as the sound of application program needed for storage program area, at least one function
Sound playing function, image player function etc.) etc.；Storage data area can store according to mobile phone use created data (such as
Audio data, phone directory etc.) etc..In addition, memory 809 may include high-speed random access memory, it can also include non-easy
The property lost memory, a for example, at least disk memory, flush memory device or other volatile solid-state parts.
Processor 810 is the control centre of terminal device, utilizes each of various interfaces and the entire terminal device of connection
A part by running or execute the software program and/or module that are stored in memory 809, and calls and is stored in storage
Data in device 809 execute the various functions and processing data of terminal device, to carry out integral monitoring to terminal device.Place
Managing device 810 may include one or more processing units；Optionally, processor 810 can integrate application processor and modulatedemodulate is mediated
Manage device, wherein the main processing operation system of application processor, user interface and application program etc., modem processor is main
Processing wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor 810.
Terminal device 800 can also include the power supply 811 (such as battery) powered to all parts, optionally, power supply 811
Can be logically contiguous by power-supply management system and processor 810, to realize management charging by power-supply management system, put
The functions such as electricity and power managed.
In addition, terminal device 800 includes some unshowned functional modules, details are not described herein.
Optionally, the embodiment of the present invention also provides a kind of terminal device, including processor 810 as shown in Figure 9, memory
809, it is stored in the computer program that can be run on memory 809 and on processor 810, the computer program is by processor
810 realize each process of above- mentioned information method for pushing embodiment when executing, and can reach identical technical effect, to avoid weight
Multiple, which is not described herein again.
The embodiment of the present invention also provides a kind of computer readable storage medium, and meter is stored on computer readable storage medium
Calculation machine program realizes each process of above- mentioned information method for pushing embodiment, and energy when the computer program is executed by processor
Reach identical technical effect, to avoid repeating, which is not described herein again.Wherein, which may include
Read-only memory (read-only memory, ROM), random access memory (random access memory, RAM), magnetic
Dish or CD etc..
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that the process, method, article or the device that include a series of elements not only include those elements, and
And further include other elements that are not explicitly listed, or further include for this process, method, article or device institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do
There is also other identical elements in the process, method of element, article or device.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on this understanding, technical solution of the present invention substantially in other words does the prior art
The part contributed out can be embodied in the form of software products, which is stored in a storage medium
In (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that a terminal device (can be mobile phone, computer, clothes
Business device, air conditioner or the network equipment etc.) execute method disclosed in each embodiment of the present invention.
The embodiment of the present invention is described with above attached drawing, but the invention is not limited to above-mentioned specific
Embodiment, the above mentioned embodiment is only schematical, rather than restrictive, those skilled in the art
Under the inspiration of the present invention, without breaking away from the scope protected by the purposes and claims of the present invention, it can also make very much
Form belongs within protection of the invention.
Claims (15)
1. a kind of information-pushing method is applied to terminal device, which is characterized in that the described method includes:
The target trip information of user is obtained, the target trip information includes at least target time information, the object time
Information is used to indicate the target travel time section of user；
The target trip information is sent to server, the target trip information is for the server in first time period
Target information is pushed to the terminal device, when the first time period is default before target travel time section
Between section or the first time period be in the target travel time section.
2. the method according to claim 1, wherein the target trip information further includes target traffic information,
The target traffic information is used to indicate the target trip mode of user, and the target trip mode is determined for the server
The target information corresponding with the target trip mode.
3. method according to claim 1 or 2, which is characterized in that described before the target trip information for obtaining user
Method further include:
Short message is received, includes the target trip information in the short message；
The target trip information for obtaining user, comprising:
According to the short message, the target trip information is obtained.
4. the method according to claim 1, wherein after sending the target trip information to server,
The method also includes:
In the first time period, the target information that the server is sent is received.
5. a kind of information-pushing method is applied to server, which is characterized in that the described method includes:
The target trip information of user is obtained, the target trip information includes at least target time information, the object time
Information is used to indicate the target travel time section of user；
According to the target travel time section, first time period is determined, when the first time period is in target trip
Between preset time period before section or the first time period be in the target travel time section；
In the first time period, target information is pushed to terminal device.
6. described according to the method described in claim 5, it is characterized in that, the trip information further includes target traffic information
Target traffic information is used to indicate the target trip mode of user；
After the target trip information for obtaining user, and before pushing target information to terminal device, the method is also
Include:
According to the target trip mode, target collection corresponding with the target trip mode is determined, in the target collection
Including at least one information type, each information type is used to indicate a category information, and the target collection is in multiple set
One, the multiple set is to be classified according to the history trip mode of user to the historical viewings information of user；
It is described to push target information to terminal device, comprising:
The information that at least one described information type indicates is pushed to terminal device.
7. method according to claim 5 or 6, which is characterized in that the target trip information for obtaining user, comprising:
Receive the target trip information that the terminal device is sent；
Alternatively,
The target trip information that trip server is sent is received, the trip server is to generate the target trip information
Server.
8. according to the method described in claim 5, it is characterized in that, to terminal device push target information after, the side
Method further include:
It obtains target of the user in the first time period and browses information；
In the target collection, the weight of information type belonging to the target browsing information is updated.
9. a kind of terminal device, which is characterized in that the terminal device includes obtaining module and sending module；
The acquisition module, for obtaining the target trip information of user, the target trip information includes at least the object time
Information, the target time information are used to indicate the target travel time section of user；
The sending module, for sending the target trip information that the acquisition module obtains, the target to server
Trip information pushes target information, the first time period to the terminal device in first time period for the server
For before target travel time section preset time period or the first time period be in the target travel time
In section.
10. terminal device according to claim 9, which is characterized in that the target trip information further includes target traffic
Information, the target traffic information are used to indicate the target trip mode of user, and the target trip mode is used for the service
Device determines the target information corresponding with the target trip mode.
11. terminal device according to claim 9, which is characterized in that the acquisition module is also used in the transmission mould
After block sends the target trip information to server, in the first time period, the institute that the server is sent is received
State target information.
12. a kind of server, which is characterized in that the server includes obtaining module, determining module and pushing module；
The acquisition module, for obtaining the target trip information of user, the target trip information includes at least the object time
Information, the target time information are used to indicate the target travel time section of user；
The determining module, the target travel time section for being obtained according to the acquisition module, determines first time period,
The first time period is that the preset time period or the first time period before the target travel time section are in institute
It states in target travel time section；
The pushing module, for pushing target to terminal device in the first time period that the determining module determines
Information.
13. server according to claim 12, which is characterized in that the trip information further includes target traffic information,
The target traffic information is used to indicate the target trip mode of user；
The determining module is also used to after the acquisition module obtains the target trip information of user, and push away described
Before sending module to push target information to terminal device, according to the target trip mode, the determining and target trip mode
Corresponding target collection, includes at least one information type in the target collection, and each information type is used to indicate a kind of letter
Breath, the target collection are one in multiple set, and the multiple set is the history trip mode according to user to user
Historical viewings information classify；
The pushing module, specifically for pushing the information that at least one described information type indicates to the terminal device.
14. a kind of terminal device, which is characterized in that including processor, memory and be stored on the memory and can be in institute
The computer program run on processor is stated, such as claim 1 to 8 is realized when the computer program is executed by the processor
Any one of described in information-pushing method the step of.
15. a kind of computer readable storage medium, which is characterized in that store computer journey on the computer readable storage medium
Sequence is realized when the computer program is executed by processor such as information-pushing method described in any item of the claim 1 to 8
Step.
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| CN201811605268.2A CN109635205A (en) | 2018-12-26 | 2018-12-26 | Information-pushing method and terminal device |
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Application publication date: 20190416 |