CN112749320A - Information delivery method, device, equipment and medium - Google Patents
Information delivery method, device, equipment and medium Download PDFInfo
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- CN112749320A CN112749320A CN201911047156.4A CN201911047156A CN112749320A CN 112749320 A CN112749320 A CN 112749320A CN 201911047156 A CN201911047156 A CN 201911047156A CN 112749320 A CN112749320 A CN 112749320A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F21/60—Protecting data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
The embodiment of the application discloses an information delivery method, an information delivery device, information delivery equipment and an information delivery medium, and relates to the field of data processing, in particular to the field of search recommendation. The specific implementation scheme is as follows: acquiring a search word input by a user, and sending the search word to an information provider; and determining target delivery information from the candidate delivery information according to a delivery value of the candidate delivery information received from the information provider, and adding the target delivery information to a search result page of the search term, wherein the candidate delivery information is acquired by the information provider from an information base of the information provider according to the search term. The embodiment of the invention provides an information delivery method, an information delivery device, information delivery equipment and an information delivery medium, which can realize multi-party cooperation of information delivery and ensure that respective information is not acquired by the other party.
Description
Technical Field
The embodiment of the application relates to the field of data processing, in particular to the field of search recommendation. Specifically, the present embodiment provides an information delivery method, an information delivery apparatus, a device, and a medium.
Background
The business model of search recommendation is to provide accurate and rich natural search results to attract user groups, improve the flow, and then match the most relevant flow for the information owner from the retrieval flow to bring benefits for the information owner. However, the technical threshold of the recommendation system is very high, and the information requiring pay-for-placement also requires huge marketing cost to obtain. Most flow manufacturers, such as mobile phone manufacturers, have huge search flow, but do not have enough technical capability of recommending systems, and lack enough information bases.
Usually, the search recommendation system needs to be implemented by multiple parties, for example, party A provides traffic, party B provides a recommendation system and an advertisement library.
However, in such collaboration, it is undesirable for both parties to acquire their core data, such as intention value of the delivery information and user behavior log of the delivery information, from the viewpoint of data construction, user privacy, and information security.
How to cooperate with the deep recommendation algorithm and the information base and ensure that the respective information and data are not acquired by the other party is a difficult point of the system.
Disclosure of Invention
The embodiment of the invention provides an information delivery method, an information delivery device, information delivery equipment and an information delivery medium, so that multi-party cooperation of information delivery can be realized, and respective information can be ensured not to be acquired by an opposite party.
The embodiment of the application provides an information delivery method, which is applied to a flow provider and comprises the following steps:
acquiring a search word input by a user, and sending the search word to an information provider;
and determining target delivery information from the candidate delivery information according to a delivery value of the candidate delivery information received from the information provider, and adding the target delivery information to a search result page of the search term, wherein the candidate delivery information is acquired by the information provider from an information base of the information provider according to the search term.
The embodiment of the application can realize the following technical effects: the information provider sends the release value of the candidate release information to the flow provider, and the flow provider selects the target release information, so that release intention data of the information provider on the candidate release information is hidden, and the privacy purpose is achieved.
Further, the putting value of the candidate putting information is calculated by the information provider according to the intention value of the candidate putting information and the click rate of the candidate putting information.
Based on the technical characteristics, the embodiment of the application can realize the following technical effects: and calculating the delivery value of the candidate delivery information by the information provider according to the intention value of the candidate delivery information and the click rate of the candidate delivery information, thereby realizing the confidentiality of the intention value of the candidate delivery information and the click rate of the candidate delivery information.
Further, after the target delivery information is added to the search result page of the search term, the method further includes:
selecting a target information packaging packet from at least two information packaging packets associated with the target delivery information according to the operation type of the target delivery information by a user;
generating a log creation request including the target information encapsulation packet;
sending the log creation request to an information provider, wherein the log creation request is used for instructing the information provider to execute the following steps: and extracting the identification information and the target operation type of the target release information from the information packaging packet according to packaging logic, and generating an operation log of the target release information.
Based on the technical characteristics, the embodiment of the application can realize the following technical effects: determining a target information packaging packet according to the operation type of the target delivery information by the user; and generating a log creation request comprising the target information packaging packet to request the information provider to generate an operation log, so that the information provider can acquire the user operation data of the target delivery information.
In addition, the identification information and the target operation type of the target release information are extracted from the information packaging packet according to the packaging logic, and the operation log of the target release information is generated, so that the traffic provider cannot directly acquire the identification of the operated target release information, the difficulty of the traffic provider in acquiring the information operation log of the information provider is increased, and the confidentiality effect is achieved.
Further, a search result page including the targeted placement information is determined based on search logic provided by a search system provider.
Based on the technical characteristics, the embodiment of the application can realize the cooperation of information delivery based on a search system with higher technical requirements.
The embodiment of the application also provides an information delivery method, which is applied to an information provider, and the method comprises the following steps:
receiving a search word sent by a flow provider, and acquiring candidate delivery information from an associated information base according to the search word;
sending the candidate delivery information and the delivery values of the candidate delivery information to a traffic provider to instruct the traffic provider to execute the following steps: and determining target delivery information from the candidate delivery information according to the delivery values of the candidate delivery information, and adding the target delivery information to a search result page of the search term.
The embodiment of the application can realize the following technical effects: the information provider sends the release value of the candidate release information to the flow provider, and the flow provider selects the target release information, so that release intention data of the information provider on the candidate release information is hidden, and the privacy purpose is achieved.
Further, before the sending the candidate delivery information and the delivery value of the candidate delivery information to the traffic provider, the method further includes:
and calculating the delivery value of the candidate delivery information according to the intention value of the candidate delivery information and the click rate of the candidate delivery information.
Based on the technical characteristics, the embodiment of the application can realize the following technical effects: and calculating the delivery value of the candidate delivery information by the information provider according to the intention value of the candidate delivery information and the click rate of the candidate delivery information, thereby realizing the confidentiality of the intention value of the candidate delivery information and the click rate of the candidate delivery information.
Further, after sending the candidate delivery information and the delivery value of the candidate delivery information to a traffic provider, the method further includes:
receiving a log creating request which is sent by a flow provider and comprises a target information packaging packet, wherein the target information packaging packet is selected from at least two information packaging packets related to target delivery information according to the operation type of a user on the target delivery information;
extracting identification information and a target operation type of the target delivery information from the information encapsulation packet according to encapsulation logic;
and generating an operation log of the target delivery information according to the identification information and the target operation type.
Based on the technical characteristics, the embodiment of the application can realize the following technical effects: the method comprises the steps of receiving a log creation request which is sent by a flow provider and comprises a target information packaging packet, and generating an operation log of target delivery information according to the log creation request, so that the information provider can obtain user operation data of the target delivery information.
Further, before receiving a log creation request including a target information encapsulation packet sent by a traffic provider, the method further includes:
generating an information packaging packet according to the identification and the operation type of the release information;
and sending the information encapsulation packet to a flow provider.
Based on the technical characteristics, the embodiment of the application can realize that the information encapsulation packet is generated according to the identification and the operation type of the released information and is sent to the flow provider instead of directly sending the identification of the released information to the flow provider, so that the flow provider cannot directly obtain the identification of the released information of the operated target, the difficulty of the flow provider in obtaining the released information operation log of the information provider is increased, and the confidentiality effect is achieved.
The embodiment of the present application further provides an information delivery device, which is applied to a traffic provider, and the device includes:
the search term acquisition module is used for acquiring a search term input by a user and sending the search term to an information provider;
and the information delivery module is used for determining target delivery information from the candidate delivery information according to a delivery value of the candidate delivery information received from the information provider, and adding the target delivery information to a search result page of the search term, wherein the candidate delivery information is acquired by the information provider from an information base of the information provider according to the search term.
Further, the putting value of the candidate putting information is calculated by an information provider according to the intention value of the candidate putting information and the click rate of the candidate putting information.
Further, the apparatus further comprises:
a package selection module, configured to select a target information package from at least two information packages associated with the target delivery information according to an operation type of the target delivery information by a user after the target delivery information is added to the search result page of the search term;
a request creating module for generating a log creating request including the target information encapsulation packet;
a request sending module, configured to send the log creation request to an information provider, where the log creation request is used to instruct the information provider to perform the following: and extracting the identification information and the target operation type of the target release information from the information packaging packet according to packaging logic, and generating an operation log of the target release information.
Further, a search result page including the targeted placement information is determined based on search logic provided by a search system provider.
The embodiment of the present application further provides an information delivery device, which is applied to an information provider, and the device includes:
the system comprises a retrieval word receiving module, a traffic provider and a delivery information receiving module, wherein the retrieval word receiving module is used for receiving a retrieval word sent by the traffic provider and acquiring candidate delivery information from an associated information base according to the retrieval word;
an information sending module, configured to send the candidate delivery information and the delivery value of the candidate delivery information to a traffic provider, so as to instruct the traffic provider to perform the following steps: and determining target delivery information from the candidate delivery information according to the delivery values of the candidate delivery information, and adding the target delivery information to a search result page of the search term.
Further, the apparatus further comprises:
and the delivery value calculating module is used for calculating the delivery values of the candidate delivery information according to the intention values of the candidate delivery information and the click rates of the candidate delivery information before sending the candidate delivery information and the delivery values of the candidate delivery information to a traffic provider.
Further, the method further comprises:
a request receiving module, configured to receive a log creation request including a target information encapsulation package sent by a traffic provider after sending the candidate delivery information and the delivery value of the candidate delivery information to the traffic provider, where the target information encapsulation package is selected from at least two information encapsulation packages associated with the target delivery information according to an operation type of a user on the target delivery information;
the information extraction module is used for extracting the identification information and the target operation type of the target delivery information from the information encapsulation package according to encapsulation logic;
and the log generation module is used for generating an operation log of the target delivery information according to the identification information and the target operation type.
Further, the apparatus further comprises:
the system comprises a package generation module, a flow provider and a service provider, wherein the package generation module is used for generating an information package according to the identifier and the operation type of the release information before receiving a log creation request which is sent by the flow provider and comprises a target information package;
and the encapsulation packet sending module is used for sending the information encapsulation packet to a flow provider.
An embodiment of the present application further provides an electronic device, where the device includes:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of the embodiments of the present application.
Embodiments of the present application also provide a non-transitory computer-readable storage medium having stored thereon computer instructions for causing a computer to perform the method of any of the embodiments of the present application.
Drawings
The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
fig. 1 is a flowchart of an information delivery method according to a first embodiment of the present application;
fig. 2 is a flowchart of an information delivery method according to a second embodiment of the present application;
fig. 3 is a flowchart of an information delivery method according to a third embodiment of the present application;
fig. 4 is a flowchart of an information delivery method according to a fourth embodiment of the present application;
fig. 5 is a system block diagram of an information delivery method according to a fifth embodiment of the present application;
fig. 6 is a schematic structural diagram of an information delivery apparatus according to a sixth embodiment of the present application;
fig. 7 is a schematic structural diagram of an information delivery method according to a seventh embodiment of the present application;
fig. 8 is a block diagram of an electronic device of an information delivery method according to an embodiment of the present application.
Detailed Description
The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
First embodiment
Fig. 1 is a flowchart of an information delivery method according to a first embodiment of the present application. The embodiment can be applied to the situation that the information provider cooperates with the traffic provider to recommend the information of the information provider to the user. The method may be performed by an information delivery apparatus, which may be implemented by software and/or hardware. Referring to fig. 1, the embodiment of the present application is applied to a traffic provider, where the traffic provider refers to a party that owns a user search traffic, and generally the traffic provider owns a huge search traffic. The information delivery method provided by the embodiment of the application comprises the following steps:
s110, obtaining a search term input by a user, and sending the search term to an information provider.
The information provider is a party providing information to be released, and usually the information provider has a huge information base.
S120, determining target delivery information from the candidate delivery information according to a delivery value of the candidate delivery information received from the information provider, and adding the target delivery information to a search result page of the search term, wherein the candidate delivery information is acquired by the information provider from an information base of the information provider according to the search term.
Wherein, the candidate delivery information refers to information that is likely to be delivered.
Specifically, the determination of the candidate delivery information may be:
and taking the information related to the search terms in the information base as candidate delivery information.
The placement value indicates a probability of being placed, and a higher placement value indicates a higher probability of information being placed.
Specifically, the delivery value of the candidate delivery information is calculated by an information provider according to the intention value of the candidate delivery information and the click rate of the candidate delivery information.
The intention value represents the intention degree of the information provider for releasing the candidate releasing information, and the releasing intention is higher when the intention value is larger.
The click rate of the candidate releasing information can be estimated according to historical click data of the candidate releasing information.
Typically, the placement value of the candidate placement information is equal to the product of the intent value of the candidate placement information and the click-through rate of the candidate placement information.
The target delivery information refers to information for determining delivery.
Specifically, determining target delivery information from the candidate delivery information according to the delivery values of the candidate delivery information includes:
sorting the candidate delivery information according to the delivery value;
and determining target delivery information from the candidate delivery information according to the sorting result.
The specific adding form of adding the target delivery information to the search result page of the search term is not limited in this embodiment.
According to the technical scheme of the embodiment of the application, the information provider sends the release value of the candidate release information to the flow provider, and the flow provider selects the target release information, so that release intention data of the information provider on the candidate release information is hidden, and the privacy purpose is achieved.
In order to realize the cooperation of information delivery based on a search system with higher technical requirements, a search result page comprising the target delivery information is determined based on search logic provided by a search system provider.
Second embodiment
Fig. 2 is a flowchart of an information delivery method according to a second embodiment of the present application. The present embodiment is an alternative proposed on the basis of the above-described embodiments. Referring to fig. 2, the information delivery method provided in this embodiment includes:
s210, obtaining a search term input by a user, and sending the search term to an information provider.
S220, determining target delivery information from the candidate delivery information according to a delivery value of the candidate delivery information received from the information provider, and adding the target delivery information to a search result page of the search term, wherein the candidate delivery information is acquired by the information provider from an information base of the information provider according to the search term.
And S230, selecting a target information packaging packet from at least two information packaging packets associated with the target delivery information according to the operation type of the target delivery information by the user.
Specifically, the operation type may be click or browse.
And the information packaging packet is obtained by packaging the information provider according to the identification information and the operation type of the target release information.
Typically, the information encapsulation packet is a uniform resource locator.
The target information encapsulation package is an encapsulation package encapsulated with the operation type of the user on the target delivery information.
S240, generating a log creating request comprising the target information packaging packet.
S250, sending the log creation request to an information provider, wherein the log creation request is used for instructing the information provider to execute the following steps: and extracting the identification information and the target operation type of the target release information from the information packaging packet according to packaging logic, and generating an operation log of the target release information.
According to the technical scheme of the embodiment of the application, the log creating request which is sent by the flow provider and comprises the target information packaging packet is received, and the operation log of the target delivery information is generated according to the identification information and the target operation type of the target delivery information in the log creating request, so that the information provider can obtain the user operation data of the target delivery information.
In addition, by generating a log creation request including a target information encapsulation packet, sending the generated log creation request to an information provider, and extracting identification information and a target operation type of target delivery information from the information encapsulation packet by the information provider according to encapsulation logic, and generating an operation log of the target delivery information, the traffic provider cannot directly acquire an identification of the operated target delivery information, and thus the difficulty of the traffic provider in acquiring the information operation log of the information provider is increased, and a privacy effect is achieved.
Third embodiment
Fig. 3 is a flowchart of an information delivery method according to a third embodiment of the present application. The embodiment is suitable for the situation that the information provider cooperates with the traffic provider to recommend the information of the information provider to the user. The method may be implemented in software and/or hardware. Referring to fig. 3, the embodiment of the present application is applied to an information provider, where the information provider is a party providing information to be delivered, and the information provider generally has a huge information base. The information delivery method provided by the embodiment comprises the following steps:
s310, receiving a search term sent by a flow provider, and acquiring candidate delivery information from an associated information base according to the search term.
The traffic provider refers to a party having a user search traffic, and generally, the traffic provider has a huge search traffic.
The candidate placement information refers to information that is likely to be placed.
Specifically, acquiring candidate delivery information from an associated information base according to the search term includes:
matching the information in the information base with the search terms;
and selecting candidate releasing information from the information base according to the matching result.
S320, sending the candidate releasing information and releasing values of the candidate releasing information to a traffic provider so as to instruct the traffic provider to execute the following steps: and determining target delivery information from the candidate delivery information according to the delivery values of the candidate delivery information, and adding the target delivery information to a search result page of the search term.
The higher the delivery value is, the higher the probability that the information is delivered is.
Specifically, the delivery value of the candidate delivery information is calculated by an information provider according to the intention value of the candidate delivery information and the click rate of the candidate delivery information.
The intention value represents the intention degree of the information provider for releasing the candidate releasing information, and the releasing intention is higher when the intention value is larger.
The click rate of the candidate releasing information can be estimated according to historical click data of the candidate releasing information.
Typically, the placement value of the candidate placement information is equal to the product of the intent value of the candidate placement information and the click-through rate of the candidate placement information.
The target delivery information refers to information for determining delivery.
Specifically, determining target delivery information from the candidate delivery information according to the delivery values of the candidate delivery information includes:
sorting the candidate delivery information according to the delivery value;
and determining target delivery information from the candidate delivery information according to the sorting result.
The specific adding form of adding the target delivery information to the search result page of the search term is not limited in this embodiment.
According to the technical scheme of the embodiment of the application, the delivery value of the candidate delivery information is sent to the flow provider, and the flow provider selects the target delivery information, so that delivery intention data of the information provider on the candidate delivery information is hidden, and the privacy purpose is achieved.
Fourth embodiment
Fig. 4 is a flowchart of an information delivery method according to a fourth embodiment of the present application. This embodiment is an alternative proposed on the basis of the third embodiment described above. Referring to fig. 4, the information delivery method provided in this embodiment includes:
and S410, receiving a search term sent by a traffic provider, and acquiring candidate delivery information from an associated information base according to the search term.
S420, sending the candidate delivery information and the delivery value of the candidate delivery information to a traffic provider, so as to instruct the traffic provider to execute the following steps: and determining target delivery information from the candidate delivery information according to the delivery values of the candidate delivery information, and adding the target delivery information to a search result page of the search term.
S430, receiving a log creation request which is sent by a flow provider and comprises a target information packaging packet, wherein the target information packaging packet is selected from at least two information packaging packets related to the target delivery information according to the operation type of a user on the target delivery information.
Specifically, the operation type may be click or browse.
And the information packaging packet is obtained by packaging the information provider according to the identification information and the operation type of the target release information.
The target information encapsulation package is an encapsulation package encapsulated with the operation type of the user on the target delivery information.
S440, extracting the identification information and the target operation type of the target delivery information from the information encapsulation package according to encapsulation logic.
Typically, the encapsulation logic is private logic of the information provider.
S450, generating an operation log of the target delivery information according to the identification information and the target operation type.
Further, before receiving a log creation request including a target information encapsulation packet sent by a traffic provider, the method further includes:
generating an information packaging packet according to the identification and the operation type of the release information;
and sending the information encapsulation packet to a flow provider.
Optionally, an information encapsulation packet may be generated according to the identifier and the operation type of the candidate delivery information, and sent to the traffic provider in association with the candidate delivery information.
Or generating an information packaging packet according to the determined identifier and operation type of the target delivery information, associating the information packaging packet with the target delivery information, and sending the information packaging packet to a flow provider.
According to the technical scheme of the embodiment of the application, the log creating request which is sent by the flow provider and comprises the target information packaging packet is received, and the operation log of the target delivery information is generated according to the identification information and the target operation type of the target delivery information in the log creating request, so that the information provider can obtain the user operation data of the target delivery information.
In addition, based on the encapsulation logic, the identifier and the operation type of the release information are generated into an information encapsulation packet, so that the traffic provider cannot directly acquire the identifier of the operated target release information, the difficulty of the traffic provider in acquiring the information operation log of the information provider is increased, and the confidentiality effect is achieved.
Fifth embodiment
Fig. 5 is a system block diagram of an information delivery method according to a fifth embodiment of the present application. The embodiment of the application is an alternative provided by taking a flow provider as a first party, an information provider as a second party and the first party, and the second party provides search logic on the basis of the embodiment. Referring to fig. 5, an information delivery method provided in the embodiment of the present application includes:
the method comprises the following steps that a first-party client acquires a search word input by a user, and sends the search word to a core distribution logic in a second-party search logic based on a service gateway;
the first party cluster device executes the core distribution logic as follows:
acquiring candidate releasing information of the first party from an advertisement library of the first party according to the search terms based on a pre-trained similarity model, and estimating the click rate of the candidate releasing information of the first party based on a pre-trained click rate estimation model;
and sending the received release values of the second party candidate release information and the click rates of the first party candidate release information and the first party candidate release information to the ordering logic of the first party.
And the candidate releasing information of the second party is obtained from the information base of the second party by the second party based on the search words, and the releasing value of the candidate releasing information of the second party is also provided by the second party.
The ordering logic performed by the first party cluster device is as follows:
calculating the delivery value of the candidate delivery information of the first party according to the intention value of the candidate delivery information of the first party and the click rate of the candidate delivery information of the first party;
and sorting the candidate delivery information of the first party and the candidate delivery information of the second party based on the determined delivery values.
And determining target delivery information according to the sequencing result and the target display information quantity, sending the determined target delivery information to the core distribution logic, sending the target delivery information to the client through the service gateway by the core distribution logic, and displaying the target delivery information in a search result page of the search term.
If the client of the first party detects that the user browses or clicks the information of the second party in the target delivery information, the browser of the first party generates a log creating request with a browsing or clicking url string to a browsing log server or a clicking log server of the second party according to the browsing or clicking url string of the information of the second party, and the browsing log server or the clicking log server of the second party generates a browsing or clicking log.
And the second party cluster analyzes the generated browsing or clicking log to obtain browsing or clicking data of the second party information and form a report.
If the browser of the first party detects that the user browses or clicks the first party information in the target delivery information, the browser of the first party generates a request with a browsing or clicking url string to log creation logic of the first party according to the browsing or clicking url string of the first party information, the log creation logic of the first party generates a browsing or clicking log, and browsing or clicking data of the first party information is obtained by analyzing the browsing or clicking log of the first party information.
And the browsing or clicking url string of the information of the second party is obtained by packaging the second party. Browsing or clicking url strings of the first party information is obtained by packaging the first party information.
According to the technical scheme of the embodiment of the application, the releasing value of the candidate releasing information of the second party is sent to the first party, so that the click rate and the intention value of the candidate releasing information of the second party are hidden, and the purpose of confidentiality is achieved.
After the information clicking or browsing of the user is detected, a log generation logic with a browsing or clicking url string is generated and sent to the second party or the first party, and the browsing or clicking log is generated by the log generation logic of the second party or the first party and sent to the second party or the first party, so that the second party and the first party can acquire user behavior logs of advertisements issued by the second party and the first party respectively.
In addition, the browsing or clicking url string of the information of the second party is obtained by packaging the second party, so that the difficulty of the first party for obtaining the behavior log of the user of the information of the second party can be increased, and the privacy effect is further achieved.
Sixth embodiment
Fig. 6 is a schematic structural diagram of an information delivery apparatus according to a sixth embodiment of the present application. Referring to fig. 6, an information delivery apparatus 600 provided in an embodiment of the present application is applied to a traffic provider, where the apparatus 600 includes: a search term obtaining module 601 and an information releasing module 602.
The search term acquiring module 601 is configured to acquire a search term input by a user and send the search term to an information provider;
an information delivery module 602, configured to determine target delivery information from the candidate delivery information according to a delivery value of the candidate delivery information received from an information provider, and add the target delivery information to a search result page of the search term, where the candidate delivery information is obtained by the information provider from an information base of the information provider according to the search term.
The technical scheme of the embodiment of the application is as follows: the information provider sends the release value of the candidate release information to the flow provider, and the flow provider selects the target release information, so that release intention data of the information provider on the candidate release information is hidden, and the privacy purpose is achieved.
Further, the putting value of the candidate putting information is calculated by an information provider according to the intention value of the candidate putting information and the click rate of the candidate putting information.
Further, the apparatus further comprises:
a package selection module, configured to select a target information package from at least two information packages associated with the target delivery information according to an operation type of the target delivery information by a user after the target delivery information is added to the search result page of the search term;
a request creating module for generating a log creating request including the target information encapsulation packet;
a request sending module, configured to send the log creation request to an information provider, where the log creation request is used to instruct the information provider to perform the following: and extracting the identification information and the target operation type of the target release information from the information packaging packet according to packaging logic, and generating an operation log of the target release information.
Further, a search result page including the targeted placement information is determined based on search logic provided by a search system provider.
Seventh embodiment
Fig. 7 is a schematic structural diagram of an information delivery apparatus according to a seventh embodiment of the present application.
Referring to fig. 7, the information delivery apparatus 700 provided in this embodiment is applied to an information provider, where the apparatus 700 includes: a search term receiving module 701 and an information sending module 702.
The system comprises a search term receiving module 701, a traffic provider and a service provider, wherein the search term receiving module 701 is used for receiving a search term sent by the traffic provider and acquiring candidate delivery information from an associated information base according to the search term;
an information sending module 702, configured to send the candidate delivery information and the delivery value of the candidate delivery information to a traffic provider, so as to instruct the traffic provider to perform the following steps: and determining target delivery information from the candidate delivery information according to the delivery values of the candidate delivery information, and adding the target delivery information to a search result page of the search term.
The technical scheme of the embodiment of the application is as follows: the information provider sends the release value of the candidate release information to the flow provider, and the flow provider selects the target release information, so that release intention data of the information provider on the candidate release information is hidden, and the privacy purpose is achieved.
Further, the apparatus further comprises:
and the delivery value calculating module is used for calculating the delivery values of the candidate delivery information according to the intention values of the candidate delivery information and the click rates of the candidate delivery information before sending the candidate delivery information and the delivery values of the candidate delivery information to a traffic provider.
Further, the method further comprises:
a request receiving module, configured to receive a log creation request including a target information encapsulation package sent by a traffic provider after sending the candidate delivery information and the delivery value of the candidate delivery information to the traffic provider, where the target information encapsulation package is selected from at least two information encapsulation packages associated with the target delivery information according to an operation type of a user on the target delivery information;
the information extraction module is used for extracting the identification information and the target operation type of the target delivery information from the information encapsulation package according to encapsulation logic;
and the log generation module is used for generating an operation log of the target delivery information according to the identification information and the target operation type.
Further, the apparatus further comprises:
the system comprises a package generation module, a flow provider and a service provider, wherein the package generation module is used for generating an information package according to the identifier and the operation type of the release information before receiving a log creation request which is sent by the flow provider and comprises a target information package;
and the encapsulation packet sending module is used for sending the information encapsulation packet to a flow provider.
According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.
Fig. 8 is a block diagram of an electronic device according to an embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.
As shown in fig. 8, the electronic apparatus includes: one or more processors 801, memory 802, and interfaces for connecting the various components, including a high speed interface and a low speed interface. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). Fig. 8 illustrates an example of a processor 801.
The memory 802 is a non-transitory computer readable storage medium as provided herein. The memory stores instructions executable by at least one processor to cause the at least one processor to perform the information delivery method provided by the present application. A non-transitory computer-readable storage medium of the present application stores computer instructions for causing a computer to perform the information delivery method provided herein.
The memory 802 is a non-transitory computer readable storage medium, and can be used for storing non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the information delivery method in the embodiment of the present application (for example, the term acquisition module 601 and the information delivery module 602 shown in fig. 6, or the term reception module 701 and the information transmission module 702 shown in fig. 7). The processor 801 executes various functional applications of the server and data processing by running non-transitory software programs, instructions, and modules stored in the memory 802, so as to implement the information delivery method in the above-described method embodiment.
The memory 802 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created from use of the information delivery electronic device, and the like. Further, the memory 802 may include high speed random access memory and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, memory 802 optionally includes memory located remotely from processor 801, which may be connected to the information delivery electronic device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device of the information delivery method may further include: an input device 803 and an output device 804. The processor 801, the memory 802, the input device 803, and the output device 804 may be connected by a bus or other means, and are exemplified by a bus in fig. 8.
The input device 803 may receive input numeric or character information and generate key signal inputs related to user settings and function controls of the information-delivery electronic device, such as a touch screen, keypad, mouse, track pad, touch pad, pointer stick, one or more mouse buttons, track ball, joystick, or other input device. The output devices 804 may include a display device, auxiliary lighting devices (e.g., LEDs), and haptic feedback devices (e.g., vibrating motors), among others. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, and the present invention is not limited thereto as long as the desired results of the technical solutions disclosed in the present application can be achieved.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (16)
1. An information delivery method applied to a traffic provider, the method comprising:
acquiring a search word input by a user, and sending the search word to an information provider;
and determining target delivery information from the candidate delivery information according to a delivery value of the candidate delivery information received from the information provider, and adding the target delivery information to a search result page of the search term, wherein the candidate delivery information is acquired by the information provider from an information base of the information provider according to the search term.
2. The method according to claim 1, wherein the placement value of the candidate placement information is calculated by an information provider according to the intention value of the candidate placement information and the click rate of the candidate placement information.
3. The method of claim 1, wherein after the adding the targeted delivery information to the search results page for the term, the method further comprises:
selecting a target information packaging packet from at least two information packaging packets associated with the target delivery information according to the operation type of the target delivery information by a user;
generating a log creation request including the target information encapsulation packet;
sending the log creation request to an information provider, wherein the log creation request is used for instructing the information provider to execute the following steps: and extracting the identification information and the target operation type of the target release information from the information packaging packet according to packaging logic, and generating an operation log of the target release information.
4. The method of claim 1, wherein determining the search results page that includes the targeted delivery information is based on search logic provided by a search system provider.
5. An information delivery method applied to an information provider, the method comprising:
receiving a search word sent by a flow provider, and acquiring candidate delivery information from an associated information base according to the search word;
sending the candidate delivery information and the delivery values of the candidate delivery information to a traffic provider to instruct the traffic provider to execute the following steps: and determining target delivery information from the candidate delivery information according to the delivery values of the candidate delivery information, and adding the target delivery information to a search result page of the search term.
6. The method of claim 5, wherein before sending the candidate placement information and the placement value for the candidate placement information to a traffic provider, the method further comprises:
and calculating the delivery value of the candidate delivery information according to the intention value of the candidate delivery information and the click rate of the candidate delivery information.
7. The method of claim 5, wherein after sending the candidate placement information and the placement value for the candidate placement information to a traffic provider, the method further comprises:
receiving a log creating request which is sent by a flow provider and comprises a target information packaging packet, wherein the target information packaging packet is selected from at least two information packaging packets related to target delivery information according to the operation type of a user on the target delivery information;
extracting identification information and a target operation type of the target delivery information from the information encapsulation packet according to encapsulation logic;
and generating an operation log of the target delivery information according to the identification information and the target operation type.
8. The method of claim 7, wherein prior to receiving a log creation request including a destination information encapsulation packet sent by a traffic provider, the method further comprises:
generating an information packaging packet according to the identification and the operation type of the release information;
and sending the information encapsulation packet to a flow provider.
9. An information delivery apparatus, applied to a traffic provider, the apparatus comprising:
the search term acquisition module is used for acquiring a search term input by a user and sending the search term to an information provider;
and the information delivery module is used for determining target delivery information from the candidate delivery information according to a delivery value of the candidate delivery information received from the information provider, and adding the target delivery information to a search result page of the search term, wherein the candidate delivery information is acquired by the information provider from an information base of the information provider according to the search term.
10. The apparatus of claim 9, wherein the placement value of the candidate placement information is calculated by an information provider according to an intention value of the candidate placement information and a click rate of the candidate placement information.
11. The apparatus of claim 9, further comprising:
a package selection module, configured to select a target information package from at least two information packages associated with the target delivery information according to an operation type of the target delivery information by a user after the target delivery information is added to the search result page of the search term;
a request creating module for generating a log creating request including the target information encapsulation packet;
a request sending module, configured to send the log creation request to an information provider, where the log creation request is used to instruct the information provider to perform the following: and extracting the identification information and the target operation type of the target release information from the information packaging packet according to packaging logic, and generating an operation log of the target release information.
12. An information delivery apparatus applied to an information provider, the apparatus comprising:
the system comprises a retrieval word receiving module, a traffic provider and a delivery information receiving module, wherein the retrieval word receiving module is used for receiving a retrieval word sent by the traffic provider and acquiring candidate delivery information from an associated information base according to the retrieval word;
an information sending module, configured to send the candidate delivery information and the delivery value of the candidate delivery information to a traffic provider, so as to instruct the traffic provider to perform the following steps: and determining target delivery information from the candidate delivery information according to the delivery values of the candidate delivery information, and adding the target delivery information to a search result page of the search term.
13. The apparatus of claim 12, further comprising:
and the delivery value calculating module is used for calculating the delivery values of the candidate delivery information according to the intention values of the candidate delivery information and the click rates of the candidate delivery information before sending the candidate delivery information and the delivery values of the candidate delivery information to a traffic provider.
14. The apparatus of claim 12, wherein the method further comprises:
a request receiving module, configured to receive a log creation request including a target information encapsulation packet sent by a traffic provider after sending the candidate delivery information and the delivery value of the candidate delivery information to the traffic provider, where the target information encapsulation packet is executed as follows: if the operation of the user on the target delivery information is detected, selecting the operation from at least two information packaging packets associated with the target delivery information according to the operation type of the user on the target delivery information;
the information extraction module is used for extracting the identification information and the target operation type of the target delivery information from the information encapsulation package according to encapsulation logic;
and the log generation module is used for generating an operation log of the target delivery information according to the identification information and the target operation type.
15. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-4 or 5-8.
16. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-4 or 5-8.
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