CN112948718B - Information delivery method, device, equipment and medium - Google Patents
Information delivery method, device, equipment and medium Download PDFInfo
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- CN112948718B CN112948718B CN201911264997.0A CN201911264997A CN112948718B CN 112948718 B CN112948718 B CN 112948718B CN 201911264997 A CN201911264997 A CN 201911264997A CN 112948718 B CN112948718 B CN 112948718B
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- 238000000034 method Methods 0.000 claims description 24
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- 238000003780 insertion Methods 0.000 claims description 12
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- 238000005034 decoration Methods 0.000 description 3
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9538—Presentation of query results
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The embodiment of the application discloses an information delivery method, an information delivery device, information delivery equipment and an information delivery medium, relates to the field of data processing, and particularly relates to the field of intelligent searching. The specific implementation scheme is as follows: searching a resource library according to the search terms to obtain search resource content; determining a search result entry containing the search resource content; and in response to clicking operation of the search result item in the search result page by a user, inserting target delivery information into the detail page of the search result item. The embodiment of the application provides an information delivery method, device, equipment and medium, which can be used for realizing information delivery to a user and meeting the information demand of the user, thereby achieving the aim of double satisfaction of user experience and information delivery.
Description
Technical Field
The application relates to the field of data processing, in particular to the field of intelligent searching. Specifically, the embodiment of the application provides an information delivery method, an information delivery device, information delivery equipment and an information delivery medium.
Background
At present, in the search field, the popularization method of the information is as follows: if the search word input by the user comprises a word purchased by the information owner or a synonym of the word, the information to be promoted by the information owner is displayed in a search result page as a search result; and if the click of the user on the search result is detected, returning the detail page of the information.
However, the inventors have found that the above method has the following problems in the implementation of the present application:
the detail page of the information is the popularization information of the information owner, for example, how the search word input by the user is used for home decoration, and the information detail page returned by clicking the search result may be the company brief introduction, contact phone, decoration preference and other information of a certain decoration company. It can be seen that the feedback information cannot meet the retrieval requirement of the user, so that the user experience is reduced.
Disclosure of Invention
The embodiment of the application provides an information delivery method, an information delivery device, information delivery equipment and an information delivery medium, so that the information demand of a user is met while the information is delivered to the user, and the aim of double satisfaction of user experience and information delivery is fulfilled.
The embodiment of the application provides an information delivery method, which comprises the following steps:
searching a resource library according to the search terms to obtain search resource content;
determining a search result entry containing the search resource content;
and in response to clicking operation of the search result item in the search result page by a user, inserting target delivery information into the detail page of the search result item.
According to the technical scheme, the target delivery information is inserted into the detail page containing the search result item of the search resource content, so that the search resource content is obtained by a user, the information requirement of the user is met, the delivery of the target delivery information is realized, the information delivery requirement of an information owner is met, and the aim of double satisfaction of user experience and information delivery is achieved.
Further, the determining a search result entry containing the search resource content includes:
determining target resource content from the search resource content according to the click rate of the search resource content and the quantity of information to be put in associated with the subject to which the search resource content belongs;
a search result entry containing the target resource content is determined.
Based on the technical characteristics, the embodiment of the application can realize the following technical effects: the target resource content is determined from the search resource content according to the click rate of the search resource content and the quantity of information to be put in which the topic to which the search resource content belongs is associated, so that the determined target resource content can meet the information requirement of a user, can put in a large quantity of information, and can improve the exposure degree of the put information because the click rate of the candidate resource content is considered.
Further, the quality value of the resources in the resource library is greater than a quality threshold.
Based on the technical characteristics, the embodiment of the application can realize the following technical effects: through the high-quality resource library, the user can acquire high-quality target resource content, so that the satisfaction degree of the user on information requirements is improved, and the user experience is further improved.
Further, the inserting the target delivery information into the detail page of the search result item includes:
fusing the target delivery information with the detail page of the search result item;
rendering the fused detail page.
Based on the technical characteristics, the embodiment of the application can realize the following technical effects: fusing the target delivery information with the detail page of the search result item; and rendering the fused detail page, so as to realize the insertion of the target delivery information into the detail page of the search result item.
Further, before the inserting the target delivery information into the detail page of the search result item, the method further includes:
and determining the target delivery information from the information to be delivered according to at least one of the search term, the search result item, the click rate of the information to be delivered and the intention value of the information to be delivered.
Based on the technical characteristics, the embodiment of the application can realize the following technical effects: determining the target delivery information from the information to be delivered according to at least one of the search term, the search result item, the click rate of the information to be delivered and the intention value of the information to be delivered, so as to realize the excavation of information delivery flow, and solve the problem that the information delivery is carried out only according to the buying term of the information owner, and the indirect requirement of the user cannot be excavated, for example, the search term input by the user is as follows: how to select a roof plasterboard. The information owner will not typically purchase the indirectly related words of the plasterboard, thereby losing much of the information traffic that can be put in.
Further, after the inserting the targeted delivery information into the detail page of the search result item, the method further includes:
and responding to the clicking of the user on the target delivery information, and displaying the detail page of the target delivery information.
Based on the technical characteristics, the embodiment of the application can realize the following technical effects: and responding to clicking of the target release information by a user, and displaying a detail page of the target release information, so that display of target release information details is realized.
The embodiment of the application also provides an information delivery device, which comprises:
the resource acquisition module is used for searching the resource library according to the search terms to obtain search resource content;
a result determining module for determining a search result item containing the search resource content;
and the information insertion module is used for responding to the click operation of the user on the search result item in the search result page and inserting the target delivery information into the detail page of the search result item.
Further, the result determining module includes:
the target resource determining unit is used for determining target resource content from the search resource content according to the click rate of the search resource content and the quantity of information to be put in associated with the subject to which the search resource content belongs;
and the result item determining unit is used for determining a search result item containing the target resource content.
Further, the quality value of the resources in the resource library is greater than a quality threshold.
Further, the inserting information into the module includes:
the information fusion unit is used for fusing the target delivery information with the detail page of the search result item;
and the page rendering unit is used for rendering the fused detail page.
Further, the apparatus further comprises:
and the release information determining module is used for determining the target release information from the information to be released according to at least one of the search term, the search result item, the click rate of the information to be released and the intention value of the information to be released before the target release information is inserted into the detail page of the search result item.
Further, the apparatus further comprises:
and the release information display module is used for responding to the click of the user on the target release information after the target release information is inserted into the detail page of the search result item, and displaying the detail page of the target release information.
The embodiment of the application also provides electronic equipment, which comprises:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of the embodiments of the present application.
Embodiments of the present application also provide a non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform the method of any of the embodiments of the present application.
Drawings
The drawings are included to provide a better understanding of the present application and are not to be construed as limiting the application. Wherein:
fig. 1 is a flowchart of an information delivery method according to a first embodiment of the present application;
fig. 2 is a flowchart of a method for delivering information according to a second embodiment of the present application;
FIG. 3 is a flowchart of a method for delivering information according to a third embodiment of the present application;
fig. 4 is a flowchart of a method for delivering information according to a fourth embodiment of the present application;
fig. 5 is a schematic diagram of a page display effect according to a fourth embodiment of the present application;
fig. 6 is a schematic structural diagram of an information delivery device according to a fifth embodiment of the present application;
fig. 7 is a block diagram of an electronic device of an information delivery method according to an embodiment of the present application.
Detailed Description
Exemplary embodiments of the present application will now be described with reference to the accompanying drawings, in which various details of the embodiments of the present application are included to facilitate understanding, and are to be considered merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
First embodiment
Fig. 1 is a flowchart of an information delivery method according to a first embodiment of the present application. The embodiment can be applied to the case of information delivery based on a search engine, and the method can be executed by an information delivery device which can be implemented in a software and/or hardware mode. Referring to fig. 1, the information delivery method provided by the embodiment of the present application includes:
s110, searching a resource library according to the search terms to obtain search resource content.
Wherein the search term is a search keyword input by a user.
A repository is a database that stores search resources.
The search resource content is information searched from the resource library to meet the user retrieval requirement.
Specifically, the resources in the resource library include at least one of articles, images, and videos.
In order to improve the satisfaction degree of the user on the information demand, the quality value of the resources in the resource library is larger than the quality threshold.
The quality value of the resource may be implemented according to a resource quality determining method in the prior art, which is not limited in any way in this embodiment.
The quality threshold is the quality minimum value of the high-quality resources, and can be specifically set according to actual needs.
Specifically, searching the resource library according to the search term to obtain the content of the search resource, including:
matching the search term with the resources in the resource library;
and determining the content of the search resource according to the matching result.
S120, determining search result items containing the search resource content.
Wherein, the search result item refers to a search result displayed in the search result page.
Specifically, determining a search result entry containing the search resource content includes:
and extracting the abstract of the search resource content, and taking the extracted abstract as a search result item.
S130, responding to clicking operation of a user on the search result item in the search result page, and inserting target delivery information into the detail page of the search result item.
The detail page of the search result item refers to a page showing the detailed information of the search result item. I.e., a page showing detailed information of the contents of the target resource.
Specifically, the inserting the target delivery information into the detail page of the search result item includes:
fusing the target delivery information with the detail page of the search result item;
rendering the fused detail page.
Specifically, fusing the target delivery information with the detail page of the search result item comprises the following steps:
determining the insertion position of the target delivery information into the detail page;
the search result entries in the detail page below the insertion location are shifted down.
Specifically, determining the insertion position of the target delivery information into the detail page includes:
calculating the relevance between the target delivery information and each part of content in the detail page;
and determining the insertion position of the target delivery information according to the position of the part of content with the highest correlation degree.
Alternatively, a lower position or an upper position of the content of the highest degree of correlation may be determined as the insertion position of the target delivery information.
According to the technical scheme, the target delivery information is inserted into the detail page of the search result item containing the search resource content, so that the search resource content is obtained by a user, the information requirement of the user is met, the delivery of the target delivery information is realized, the information main information delivery requirement is met, and the aim of double satisfaction of user experience and information delivery is achieved.
In order to realize the presentation of the details of the target delivery information, after the target delivery information is inserted into the detail page of the search result item, the method further comprises the following steps:
and responding to the clicking of the user on the target delivery information, and displaying the detail page of the target delivery information.
Second embodiment
Fig. 2 is a flowchart of an information delivery method according to a second embodiment of the present application. This embodiment is an alternative to the embodiments described above. Referring to fig. 2, the information delivery method provided by the embodiment of the present application includes:
and S210, searching a resource library according to the search terms to obtain search resource content.
S220, determining target resource content from the search resource content according to the click rate of the search resource content and the quantity of information to be put in associated with the subject to which the search resource content belongs.
The target resource content is the resource content which can meet the information requirement of a user, can carry out more information delivery and can improve the exposure of the delivered information.
Specifically, search resource content, of which the click rate is larger than a set click threshold and the number of information to be put associated with the subject is larger than the set number threshold, is selected from the search resource content and used as target resource content.
S230, determining a search result item containing the target resource content.
S240, responding to clicking operation of a user on the search result item in the search result page, and inserting target delivery information into the detail page of the search result item.
According to the technical scheme of the embodiment of the application, the target resource content is determined from the search resource content according to the click rate of the search resource content and the quantity of the information to be put associated with the subject to which the search resource content belongs, so that the determined target resource content can meet the information requirement of a user, can put more information, and can improve the exposure degree of the put information because the click rate of the candidate resource content is considered.
Third embodiment
Fig. 3 is a flowchart of an information delivery method according to a third embodiment of the present application. This embodiment is an alternative to the embodiments described above. Referring to fig. 3, the information delivery method provided by the embodiment of the present application includes:
and S310, searching the resource library according to the search term to obtain the content of the search resource.
S320, determining search result items containing the search resource content.
S330, responding to clicking operation of a user on the search result item in the search result page, and determining target release information from the information to be released according to at least one of the search term, the search result item, the clicking rate of the information to be released and the intention value of the information to be released.
The intent value represents the intent degree of the information provider to put the information to be put, and the larger the intent value is, the higher the intention is.
Specifically, determining target delivery information from the information to be delivered according to at least one of the search term, the search result item, the click rate of the information to be delivered and the intention value of the information to be delivered, including:
determining a release value of information to be released according to the click rate and the intention value of the information to be released;
and determining target delivery information from the information to be delivered according to at least one of the search term, the search result item and the delivery value of the information to be delivered.
The throwing value represents the throwing probability, and the higher the throwing value is, the higher the information throwing probability is.
S340, inserting the target delivery information into the detail page of the search result item.
According to the technical scheme provided by the embodiment of the application, the target delivery information is determined from the information to be delivered according to at least one of the search term, the search result item, the click rate of the information to be delivered and the intention value of the information to be delivered, so that the information delivery flow is excavated, and the problem that the indirect requirement of a user cannot be excavated due to the fact that information delivery is only carried out according to buying terms of an information owner is solved, for example, the search term input by the user is as follows: how to select a roof plasterboard. The information owner will not typically purchase the indirectly related words of the plasterboard, thereby losing much of the information traffic that can be put in.
Fourth embodiment
Fig. 4 is a flowchart of an information delivery method according to a fourth embodiment of the present application. The embodiment is an alternative proposal based on the embodiment, taking the resource library as a high-quality article library as an example. Referring to fig. 4, the information delivery method provided in this embodiment includes:
s410, creating a high-quality article library.
Specifically, creating the high-quality article library includes:
obtaining a quality article from at least one of an information provider, a local party and a third party;
and (3) performing library building analysis on the acquired high-quality articles based on at least one analyzer in the service points, the word segmentation and the topics, and constructing an index based on the labels and the article identifications.
And S420, searching a high-quality article library according to the search term, the click rate of the search resource content and the quantity of information to be put associated with the subject to which the search resource content belongs, and obtaining the target display article.
Specifically, the target presentation article is determined according to a pre-trained relevance model.
Wherein, the training of the correlation model comprises:
obtaining a quality article from at least one of an information provider, a local party and a third party;
unifying regions, time and industries of the acquired high-quality articles;
labeling the unified high-quality articles, extracting the characteristics of multiple latitudes, and training a correlation model.
S430, determining search result items containing the target display articles.
S440, responding to clicking operation of a user on the search result item in the search result page, and determining target release information from the information to be released according to the search term, the search result item, the clicking rate of the information to be released and the intention value of the information to be released.
S450, inserting the target delivery information into the detail page of the search result item.
Specifically, the insertion position may be: in the text, the end and the showcase.
S460, responding to clicking of the target delivery information by a user, and displaying a detail page of the target delivery information.
Specifically, the page display effect is shown in fig. 5.
Fifth embodiment
Fig. 6 is a schematic structural diagram of an information delivery device according to a fifth embodiment of the present application. Referring to fig. 6, an information delivery apparatus 600 provided in an embodiment of the present application includes: a resource acquisition module 601, a result determination module 602, and an information insertion module 603.
The resource acquisition module 601 is configured to search a resource library according to a search term to obtain search resource content;
a result determination module 602 for determining search result items containing the search resource content;
the information inserting module 603 is configured to insert the target delivery information into a detail page of the search result item in response to a click operation of the search result item in the search result page by a user.
According to the technical scheme, the target delivery information is inserted into the detail page of the search result item containing the search resource content, so that the search resource content is obtained by a user, the information requirement of the user is met, the delivery of the target delivery information is realized, the information main information delivery requirement is met, and the aim of double satisfaction of user experience and information delivery is achieved.
Further, the result determining module includes:
the target resource determining unit is used for determining target resource content from the search resource content according to the click rate of the search resource content and the quantity of information to be put in associated with the subject to which the search resource content belongs;
and the result item determining unit is used for determining a search result item containing the target resource content.
Further, the quality value of the resources in the resource library is greater than a quality threshold.
Further, the inserting information into the module includes:
the information fusion unit is used for fusing the target delivery information with the detail page of the search result item;
and the page rendering unit is used for rendering the fused detail page.
Further, the apparatus further comprises:
and the release information determining module is used for determining the target release information from the information to be released according to at least one of the search term, the search result item, the click rate of the information to be released and the intention value of the information to be released before the target release information is inserted into the detail page of the search result item.
Further, the apparatus further comprises:
and the release information display module is used for responding to the click of the user on the target release information after the target release information is inserted into the detail page of the search result item, and displaying the detail page of the target release information.
Sixth embodiment
According to an embodiment of the present application, the present application also provides an electronic device and a readable storage medium.
Fig. 7 is a block diagram of an electronic device according to an information delivery method according to an embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular telephones, smartphones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the applications described and/or claimed herein.
As shown in fig. 7, the electronic device includes: one or more processors 701, memory 702, and interfaces for connecting the various components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions executing within the electronic device, including instructions stored in or on memory to display graphical information of the GUI on an external input/output device, such as a display device coupled to the interface. In other embodiments, multiple processors and/or multiple buses may be used, if desired, along with multiple memories and multiple memories. Also, multiple electronic devices may be connected, each providing a portion of the necessary operations (e.g., as a server array, a set of blade servers, or a multiprocessor system). One processor 701 is illustrated in fig. 7.
Memory 702 is a non-transitory computer readable storage medium provided by the present application. The memory stores instructions executable by the at least one processor to cause the at least one processor to perform the information delivery method provided by the present application. The non-transitory computer readable storage medium of the present application stores computer instructions for causing a computer to execute the information delivery method provided by the present application.
The memory 702 is used as a non-transitory computer readable storage medium, and can be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules (e.g., the resource acquisition module 601, the result determination module 602, and the information insertion module 603 shown in fig. 6) corresponding to the information delivery method in the embodiment of the present application. The processor 701 executes various functional applications of the server and data processing by running non-transitory software programs, instructions, and modules stored in the memory 702, that is, implements the information delivery method in the above-described method embodiments.
Memory 702 may include a storage program area that may store an operating system, at least one application program required for functionality, and a storage data area; the storage data area may store data created according to the use of the information delivery electronic device, and the like. In addition, the memory 702 may include high-speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid-state storage device. In some embodiments, memory 702 optionally includes memory remotely located relative to processor 701, which may be connected to the information delivery electronic device via a network. Examples of such networks include, but are not limited to, the internet, intranets, blockchain networks, local area networks, mobile communication networks, and combinations thereof.
The electronic device of the information delivery method may further include: an input device 703 and an output device 704. The processor 701, the memory 702, the input device 703 and the output device 704 may be connected by a bus or otherwise, in fig. 7 by way of example.
The input device 703 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the information delivery electronic device, such as a touch screen, keypad, mouse, trackpad, touchpad, pointer stick, one or more mouse buttons, trackball, joystick, and like input devices. The output device 704 may include a display apparatus, auxiliary lighting devices (e.g., LEDs), and haptic feedback devices (e.g., vibration motors), among others. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device may be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASIC (application specific integrated circuit), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs, the one or more computer programs may be executed and/or interpreted on a programmable system including at least one programmable processor, which may be a special purpose or general-purpose programmable processor, that may receive data and instructions from, and transmit data and instructions to, a storage system, at least one input device, and at least one output device.
These computing programs (also referred to as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented in a high-level procedural and/or object-oriented programming language, and/or in assembly/machine language. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and pointing device (e.g., a mouse or trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic input, speech input, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a background component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such background, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), blockchain networks, and the internet.
The computer system may include a client and a server. The client and server are typically remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.
It should be appreciated that various forms of the flows shown above may be used to reorder, add, or delete steps. For example, the steps described in the present application may be performed in parallel, sequentially, or in a different order, provided that the desired results of the disclosed embodiments are achieved, and are not limited herein.
The above embodiments do not limit the scope of the present application. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives are possible, depending on design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present application should be included in the scope of the present application.
Claims (10)
1. An information delivery method, which is characterized by comprising the following steps:
searching a resource library according to the search terms to obtain search resource content; wherein the resource library comprises a high-quality article library;
determining a search result entry containing the search resource content; responding to clicking operation of a user on the search result item in a search result page, and determining target throwing information from the information to be thrown according to at least one of the search term, the search result item, the clicking rate of the information to be thrown and the intention value of the information to be thrown;
inserting the target delivery information into a detail page of the search result item;
wherein said determining a search result entry containing the search resource content comprises:
determining target resource content from the search resource content according to the click rate of the search resource content and the quantity of information to be put in associated with the subject to which the search resource content belongs;
determining a search result entry containing the target resource content; wherein the target resource content comprises a target presentation article;
wherein the target presentation article is obtained by:
obtaining a quality article from at least one of an information provider, a local party and a third party;
unifying regions, time and industries of the acquired high-quality articles;
labeling the unified high-quality articles, extracting multidimensional features, and training a correlation model;
and determining the target display article according to the relevance model.
2. The method of claim 1, wherein the quality value of a resource in the resource pool is greater than a quality threshold.
3. The method of claim 1, wherein the inserting targeted delivery information into the details page of the search result entry comprises:
fusing the target delivery information with the detail page of the search result item;
rendering the fused detail page.
4. The method of claim 1, wherein after inserting targeted delivery information into the details page of the search result item, the method further comprises:
and responding to the clicking of the user on the target delivery information, and displaying the detail page of the target delivery information.
5. An information delivery apparatus, the apparatus comprising:
the resource acquisition module is used for searching the resource library according to the search terms to obtain search resource content; wherein the resource library comprises a high-quality article library;
a result determining module for determining a search result item containing the search resource content;
the information insertion module is used for responding to the click operation of a user on the search result item in the search result page and inserting the target delivery information into the detail page of the search result item;
the release information determining module is used for determining target release information from the information to be released according to at least one of the search term, the search result item, the click rate of the information to be released and the intention value of the information to be released before the target release information is inserted into the detail page of the search result item;
the target article determining module is used for acquiring high-quality articles from at least one of an information provider, a local party and a third party; unifying regions, time and industries of the acquired high-quality articles; labeling the unified high-quality articles, extracting multidimensional features, and training a correlation model; determining a target display article according to the correlation model;
wherein, the result determining module includes:
the target resource determining unit is used for determining target resource content from the search resource content according to the click rate of the search resource content and the quantity of information to be put in associated with the subject to which the search resource content belongs;
a result item determining unit for determining a search result item containing the target resource content; wherein the target resource content comprises the target presentation article.
6. The apparatus of claim 5, wherein a quality value of a resource in the repository is greater than a quality threshold.
7. The apparatus of claim 5, wherein the information insertion module comprises:
the information fusion unit is used for fusing the target delivery information with the detail page of the search result item;
and the page rendering unit is used for rendering the fused detail page.
8. The apparatus of claim 5, wherein the apparatus further comprises:
and the release information display module is used for responding to the click of the user on the target release information after the target release information is inserted into the detail page of the search result item, and displaying the detail page of the target release information.
9. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-4.
10. A non-transitory computer readable storage medium storing computer instructions for causing the computer to perform the method of any one of claims 1-4.
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