CN107391561A - Advertisement processing method, server and computer-readable medium in the content source page - Google Patents
Advertisement processing method, server and computer-readable medium in the content source page Download PDFInfo
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- CN107391561A CN107391561A CN201710428902.9A CN201710428902A CN107391561A CN 107391561 A CN107391561 A CN 107391561A CN 201710428902 A CN201710428902 A CN 201710428902A CN 107391561 A CN107391561 A CN 107391561A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The present invention provides advertisement processing method, server and the computer-readable medium in a kind of content source page.Its method includes：When user by using search client click on search results pages when, by receive search client send carryings search results pages mark content source page request；Search key, search results pages mark and the default advertisement display rule used when obtaining search results pages according to user, obtain and carry the content source page corresponding to the search results pages mark of N bar advertisements, N is positive integer, and N is the bar number of the advertisement limited in default advertisement display rule；The content source page for carrying N bar advertisements is sent to search client.Using technical scheme, it can effectively optimize the advertisement processing mode in the content source page, it is very flexibly and efficient to the processing mode of advertisement.
Description
【Technical field】
The present invention relates to the advertisement processing method in Computer Applied Technology field, more particularly to a kind of content source page,
Server and computer-readable medium.
【Background technology】
With the fast development of mobile Internet, the online advertisement of mobile interchange is also more and more, and there is content to exempt from for advertisement
Take and quickly pull the characteristics such as user, under the driving of interests, the advertisement in the content source page is more and more, or even has influence on
The experience of user's browsing content source page.
In the prior art, in order to improve the viewing experience of user, the scheme of advertisement filter can be used, is arranged on content source
Advertising resource is not loaded with the page, or directly enters row element to advertising resource and hides etc., so as to by the institute in the content source page
There is advertisement all to filter out.
But in the prior art, if all advertisements in the content source page are all filtered out, not only greatly destroy shifting
The ecological balance of advertising in dynamic internet；And under some scenes in actual applications, user is in browsing content source page
During face, it is desirable to when checking the advertisement related to the content source page, it is also necessary to go to inquire about advertisement again.Therefore, prior art
The content source page in advertisement filter scheme, using single solution for diverse problems whole filter, filter type is excessively inflexible, can not meet have
The demand of advertisement is clicked under a little scenes.
【The content of the invention】
The invention provides advertisement processing method, server and the computer-readable medium in a kind of content source page, uses
Handled in optimizing the advertisement in the content source page.
The present invention provides the advertisement processing method in a kind of content source page, and methods described includes：
When user by using search client click on search results pages when, receive that the search client sends takes
Content source page request with search results pages mark；
According to the user obtain the search results pages when use search key, the search results pages mark and
Default advertisement display rule, obtains and carries the content source page corresponding to the search results pages mark of N bar advertisements, institute
It is positive integer to state N, and the N is the bar number of the advertisement limited in the default advertisement display rule；
The content source page for carrying the N bars advertisement is sent to the search client.
Still optionally further, in method as described above, used when obtaining the search results pages according to the user
Search key, search results pages mark and default advertisement display rule, obtain the search knot for carrying N bar advertisements
The content source page corresponding to fruit page mark, is specifically included：
The search key is sent to third-party cloud server corresponding to search results pages mark, described is searched
Rope result page identifies and the default advertisement display rule, so that the cloud server identifies according to the search results pages
The content source page corresponding to acquisition, and according to the bar number of the advertisement limited in the default advertisement display rule and described
Search key, the N bars advertisement matched with the search key is obtained from third-party first advertising message storehouse；Press
According to the insertion position of the advertisement set in the default advertisement display rule, the N bars are inserted in the content source page
Advertisement；
Receive the content source page for the insertion N bars advertisement that the cloud server returns.
Still optionally further, in method as described above, used when obtaining the search results pages according to the user
Search key, search results pages mark and default advertisement display rule, obtain the search knot for carrying N bar advertisements
The content source page corresponding to fruit page mark, is specifically included：
The search results pages mark is sent to third-party cloud server corresponding to search results pages mark, with
For the cloud server according to the search results pages mark obtain corresponding to the content source page；
Receive the content source page that the cloud server returns；
It is wide from second according to the bar number of the advertisement limited in the default advertisement display rule and the search key
Accuse the N bars advertisement for obtaining in information bank and being matched with the search key；
According to the insertion position of the advertisement set in the default advertisement display rule, inserted in the content source page
Enter the N bars advertisement.
Still optionally further, in method as described above, according to the advertisement limited in the default advertisement display rule
Bar number and the search key, it is wide that the N bars that are matched with the search key are obtained from the second advertising message storehouse
Accuse, specifically include：
Calculate the degree of association of the search key respectively with the theme of each advertisement in the second advertising message storehouse；
The bar number of the advertisement limited according to the default advertisement display in regular, according to the degree of association from big to small
Sequentially, advertisement described in the preceding N bars maximum with the degree of association of the search key is obtained from the second advertising message storehouse.
Still optionally further, in method as described above, when also carrying the user in the content source page request
During the advertisement limitation bar number of input, methods described also includes：
According to the search key, search results pages mark and advertisement limitation bar number, obtain described in carrying
The content source page of the advertisement of advertisement limitation bar number；
The content source page for the advertisement for carrying the advertisement limitation bar number is sent to the search client.
The present invention provides a kind of search server, and the search server includes：
Receiving module, for when user by using search client click on search results pages when, receive the search
The content source page request for the carrying search results pages mark that client is sent；
Acquisition module, the search key used during for obtaining the search results pages according to the user, described search
Rope result page identifies and default advertisement display rule, obtains and carries institute corresponding to the search results pages mark of N bar advertisements
The content source page is stated, the N is positive integer, and the N is the bar number of the advertisement limited in the default advertisement display rule；
Sending module, the content source page of the N bars advertisement is carried for being sent to the search client.
Still optionally further, in search server as described above, the acquisition module, it is specifically used for：
The search key is sent to third-party cloud server corresponding to search results pages mark, described is searched
Rope result page identifies and the default advertisement display rule, so that the cloud server identifies according to the search results pages
The content source page corresponding to acquisition, and according to the bar number of the advertisement limited in the default advertisement display rule and described
Search key, the N bars advertisement matched with the search key is obtained from third-party first advertising message storehouse；Press
According to the insertion position of the advertisement set in the default advertisement display rule, the N bars are inserted in the content source page
Advertisement；
Receive the content source page for the insertion N bars advertisement that the cloud server returns.
Still optionally further, in search server as described above, the acquisition module, it is specifically used for：
The search results pages mark is sent to third-party cloud server corresponding to search results pages mark, with
For the cloud server according to the search results pages mark obtain corresponding to the content source page；
Receive the content source page that the cloud server returns；
It is wide from second according to the bar number of the advertisement limited in the default advertisement display rule and the search key
Accuse the N bars advertisement for obtaining in information bank and being matched with the search key；
According to the insertion position of the advertisement set in the default advertisement display rule, inserted in the content source page
Enter the N bars advertisement.
Still optionally further, in search server as described above, the acquisition module, it is specifically used for：
Calculate the degree of association of the search key respectively with the theme of each advertisement in the second advertising message storehouse；
The bar number of the advertisement limited according to the default advertisement display in regular, according to the degree of association from big to small
Sequentially, advertisement described in the preceding N bars maximum with the degree of association of the search key is obtained from the second advertising message storehouse.
Still optionally further, in search server as described above, the acquisition module, it is additionally operable to work as the content source page
When requesting in person the advertisement limitation bar number that user's input is also carried in asking, according to the search key, the search result
Page mark and advertisement limitation bar number, obtain the content source page for the advertisement for carrying the advertisement limitation bar number；
The sending module, it is additionally operable to send the institute for the advertisement for carrying the advertisement limitation bar number to the search client
State the content source page.
The present invention also provides a kind of server, and the server includes：
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more of processing
Device realizes the advertisement processing method in the content source page as described above.
The present invention also provides a kind of computer-readable medium, is stored thereon with computer program, the program is held by processor
The advertisement processing method in the content source page as described above is realized during row.
Advertisement processing method, server and computer-readable medium in the page of present disclosure source, when user passes through
When the search client used clicks on search results pages, what the carrying search results pages by receiving search client transmission identified
Content source page request；The search key that is used when obtaining search results pages according to user, search results pages mark and default
Advertisement display rule, obtain carry N bar advertisements search results pages mark corresponding to the content source page, N is positive integer, and N is
The bar number of the advertisement limited in default advertisement display rule；The content source page for carrying N bar advertisements is sent to search client.
Using technical scheme, the technological deficiency all filtered in the prior art to advertisement using single solution for diverse problems can be overcome,
Rule can be shown according to search key and the default advertisement set, be taken in the content source page returned to search client
Band N bar advertisements, can effectively optimize the advertisement processing mode in the content source page, to the processing mode of advertisement very flexibly and
Efficiently, the content source page can be not only avoided to carry too many advertisement, additionally it is possible to ensure that the ecology of advertising in internet is put down
Weighing apparatus, while can provide the user the advertisement for having strong correlation with search key, in order to user in demand it is direct
Advertisement is checked, and without the request advertisement of waste of resource again, it is very easy to use.
【Brief description of the drawings】
Fig. 1 is the flow chart of the advertisement processing method embodiment one in the page of present disclosure source.
Fig. 2 is the flow chart of the advertisement processing method embodiment two in the page of present disclosure source.
Fig. 3 is the flow chart of the advertisement processing method embodiment three in the page of present disclosure source.
Fig. 4 is the flow chart of the advertisement processing method example IV in the page of present disclosure source.
Fig. 5 is the structure chart of the search server embodiment of the present invention.
Fig. 6 is the structure chart of the server example of the present invention.
Fig. 7 is a kind of exemplary plot of server provided by the invention.
【Embodiment】
In order that the object, technical solutions and advantages of the present invention are clearer, below in conjunction with the accompanying drawings with specific embodiment pair
The present invention is described in detail.
Fig. 1 is the flow chart of the advertisement processing method embodiment one in the page of present disclosure source.As shown in figure 1, this
Advertisement processing method in the content source page of embodiment, specifically may include steps of：
100th, when user by using search client click on search results pages when, receive search client send take
Content source page request with search results pages mark；
The executive agent of advertisement processing method in the content source page of the present embodiment is search server.The present embodiment
Search server can user by using search client click on search results pages when, to user request content source page
Advertisement in face carries out dispensing processing.
Search is can to use the search client of search application using very a kind of frequently application, user in the prior art
End input search key, click on searching request, accordingly, search server receive user by using search client send out
Send search key；Then according to search key, multiple search related to search key are obtained from inverted index storehouse
Result page；And multiple search results are arranged according to the default display strategy in search server side；And shown to search client
Multiple search results pages after arrangement.So user can see by the search key search apply in search it is more
Individual search results pages.
Then user can by using search client click on certain search results pages when, equivalent to search client to
Search server sends the content source page request of the search results pages.Accordingly, search server receives the search client
The content source page request of the carrying search results pages mark of transmission.The search results pages mark of the present embodiment is specifically as follows this
URL (the Uniform Resoure Locator of search results pages；URL), i.e. the network address of search results pages.
The search key that is used when the 101st, obtaining search results pages according to user, search results pages mark and default wide
Display rule is accused, obtains and carries the content source page corresponding to the search results pages mark of N bar advertisements, N is positive integer, and N is default
Advertisement display rule in the bar number of advertisement that limits；
Used search key when searching for the search results pages can be recorded in search server, search server receives
To after content source page request, according to search key, searched page request in search results pages mark and it is default
Advertisement display rule, can obtain and carry the content source page corresponding to the search results pages mark of N bar advertisements.In the present embodiment
Bar the number N, the N for the advertisement that can include limitation in default advertisement display rule are positive integer.Alternatively, the default advertisement
Display rule is additionally may included in which position insertion N bar advertisement of result of page searching, such as can be in result of page searching
Bottom or right part insertion N bar advertisements.Or can also include detection result of page searching in contents and distribution, content compared with
Few region or white space insertion N bar advertisements, to prevent the advertising impact user of insertion from browsing in result of page searching
Hold.The information of the advertisement in other limitation insertion result of page searching can also be included in default advertisement display rule, herein
No longer citing repeats one by one.
102nd, the content source page for carrying N bar advertisements is sent to search client.
Finally, search server sends the content source page for carrying N bar advertisements to search client, for search client
The content source page for carrying N bar advertisements is shown to user.This N bars advertisement with reference to search key when obtaining, that is to say, that
This N bars advertisement has stronger correlation with search key, and user clicks on or the possibility of reference is larger, is easy to user to look into
See；The ecological balance of advertisement has also been ensured simultaneously.
Advertisement processing method in the content source page of the present embodiment, when user by using search client click on search
During rope result page, the content source page request of the carrying search results pages mark sent by receiving search client；According to
Family obtains the search key used during search results pages, search results pages mark and default advertisement display rule, acquisition and taken
The content source page corresponding to search results pages mark with N bar advertisements, N are positive integer, and N is to be limited in default advertisement display rule
The bar number of the advertisement of system；The content source page for carrying N bar advertisements is sent to search client.Using the technical side of the present embodiment
Case, it can overcome in the prior art to advertisement using the technological deficiency all filtered imposed uniformity without examining individual cases, can be according to search key
Rule is shown with the default advertisement set, N bar advertisements are carried in the content source page returned to search client, can be effective
Advertisement processing mode in the ground optimization content source page, it is very flexibly and efficient to the processing mode of advertisement, it can not only avoid
The content source page carries too many advertisement, additionally it is possible to ensure that the ecological balance of advertising in internet, while can be user
The advertisement that there is strong correlation with search key is provided, in order to which user is directly viewable advertisement in demand, and without again
Waste of resource asks advertisement, very easy to use.
Fig. 2 is the flow chart of the advertisement processing method embodiment two in the page of present disclosure source.The present embodiment it is interior
Advertisement processing method in the page of appearance source is on the basis of the technical scheme of above-mentioned embodiment illustrated in fig. 1, further in further detail
Introduce technical scheme in ground.As shown in Fig. 2 the advertisement processing method in the content source page of the present embodiment, specifically may be used
To comprise the following steps：
200th, when user by using search client click on search results pages when, receive search client send take
Content source page request with search results pages mark；
201st, search key, search results pages are sent to third-party cloud server corresponding to search results pages mark
Mark and default advertisement display rule, for cloud server according to search results pages mark obtain corresponding to content source page
Face, and according to the bar number and search key of the advertisement limited in default advertisement display rule, from third-party first advertisement
The N bar advertisements matched with search key are obtained in information bank；According to inserting for the advertisement set in default advertisement display rule
Enter position, N bar advertisements are inserted in the content source page；
202nd, the content source page for the insertion N bar advertisements that cloud server returns is received；
In the present embodiment, by search results pages identify corresponding to third-party cloud server come to the wide of the content source page
Announcement is launched.Third-party cloud server is the supplier of the content source page corresponding to search results pages mark, i.e., originally
Embodiment shows that rule is launched to advertisement in the source of the content source page according to default advertisement.Specifically, search service
After device receives the content source page request of carrying search results pages mark of search client transmission, to search results pages mark
Third-party cloud server corresponding to knowledge sends search key, search results pages mark and default advertisement display rule.
Wherein default advertisement display rule comprises at least the bar number N of advertisement and the insertion position of advertisement of limitation.Then cloud service
Device content source page according to corresponding to obtaining search results pages mark, and according to the advertisement limited in default advertisement display rule
Bar number and search key, the N bar advertisements that are matched with search key are obtained from third-party first advertising message storehouse；Tool
Body, the third-party first advertising message storehouse of the present embodiment can be that webserver provider corresponding to third party collects one
Fixed expense or do not collect the charges publicizes for public good, and promises to undertake the set for the advertisement for launching certain time limit.Cloud server can
To access third-party first advertising message storehouse.Advertisement in first advertising message storehouse can include the theme of advertisement, publicity word,
Type and ad content etc..The theme of advertisement can be the title of the advertisement, and the publicity word of advertisement can be that the advertisement is being declared
During biography emphasis use, have certain effect slogan, type for the advertising commodity or service classification, advertisement
The advertisement to be launched of content discipline inspection commission.For example, cloud server can calculate the master of each advertisement in the first advertising message storehouse respectively
The degree of association with search key, and the order according to the degree of association from big to small respectively is inscribed, is obtained from the first advertising message storehouse
The maximum preceding N bars advertisement with the degree of association of search key.Finally according to the advertisement set in default advertisement display rule
Insertion position, N bar advertisements are inserted in the content source page.
203rd, the content source page for carrying N bar advertisements is sent to search client.
The step 201 of the present embodiment and 202 for above-mentioned embodiment illustrated in fig. 1 step 101 a kind of specific implementation.
The implementation of remaining step is identical with above-mentioned embodiment illustrated in fig. 1, may be referred to the record of above-mentioned embodiment illustrated in fig. 1 in detail,
This is repeated no more.
Advertisement processing method in the content source page of the present embodiment, by using above-mentioned technical proposal, it can overcome existing
Have in technology to advertisement using impose uniformity without examining individual cases the technological deficiency all filtered, can according to search key and it is default set it is wide
Display rule is accused, N bar advertisements are carried in the content source page returned to search client, can effectively optimize content source page
Advertisement processing mode in face, it is very flexibly and efficient to the processing mode of advertisement, it can not only avoid the content source page from carrying
Too many advertisement, additionally it is possible to ensure that the ecological balance of advertising in internet, while can provide the user and search for key
Word has the advertisement of strong correlation, in order to which user is directly viewable advertisement in demand, and it is wide without the request of waste of resource again
Accuse, it is very easy to use.
Fig. 3 is the flow chart of the advertisement processing method embodiment three in the page of present disclosure source.The present embodiment it is interior
Advertisement processing method in the page of appearance source is on the basis of the technical scheme of above-mentioned embodiment illustrated in fig. 1, further in further detail
Introduce technical scheme in ground.As shown in figure 3, the advertisement processing method in the content source page of the present embodiment, specifically may be used
To comprise the following steps：
300th, when user by using search client click on search results pages when, receive search client send take
Content source page request with search results pages mark；
301st, search results pages mark is sent to third-party cloud server corresponding to search results pages mark, for cloud
Hold server content source page according to corresponding to obtaining search results pages mark；
302nd, the content source page that cloud server returns is received；
303rd, according to the bar number and search key of the advertisement limited in default advertisement display rule, believe from the second advertisement
Breath obtains the N bar advertisements matched with search key in storehouse；
Step 303 is " wide from second according to the bar number and search key of the advertisement limited in default advertisement display rule
Accuse the N bars advertisement for obtaining in information bank and being matched with search key ", specifically it may include steps of：
(a1) the search key degree of association with the theme of each advertisement in the second advertising message storehouse respectively is calculated；
(a2) according to the bar number of advertisement limited in default advertisement display rule, according to the degree of association from big to small suitable
Sequence, the preceding N bar advertisement maximum with the degree of association of search key is obtained from the second advertising message storehouse.
304th, according to the insertion position of the advertisement set in default advertisement display rule, N is inserted in the content source page
Bar advertisement；
305th, the content source page for carrying N bar advertisements is sent to search client.
The step 301 of the present embodiment and 304 for above-mentioned embodiment illustrated in fig. 1 step 101 a kind of specific implementation.
The difference of embodiment illustrated in fig. 3 and above-mentioned embodiment illustrated in fig. 2 is：Embodiment illustrated in fig. 2 is by search result
Third-party cloud server generation carries the content source page of N bar advertisements corresponding to page mark.And in the present embodiment, search clothes
After business device receives the content source page request of carrying search results pages mark of search client transmission, only to search result
Third-party cloud server corresponding to page mark sends search results pages mark, by supplier's cloud service of the content source page
Device content source page according to corresponding to obtaining search results pages mark.Now alternatively, if the content that cloud server provides
Multiple advertisements are carried in the page of source, multiple advertisement filters in the content source page can also be fallen.Then search server
According to the bar number and search key of advertisement limited in default advertisement display rule, obtained from the second advertising message storehouse with
The N bar advertisements of search key matching.The second advertising message storehouse of the present embodiment belongs to consolidated network service with search server
Provider, search server can access the second advertising message storehouse.Work as the Internet Service Provider in the second advertising message storehouse
The set of advertisement launched is needed in the preceding period.Second advertising message storehouse belongs to different network clothes from the first advertising message storehouse
Be engaged in provider, including the content of advertisement launched of specific needs may differ, but including advertisement ginseng
Number is identical, can include theme, the publicity word and type etc. of advertisement, may be referred in detail real shown in above-mentioned Fig. 2
The related record of example is applied, will not be repeated here.Search service implement body can calculate search key to be believed with the second advertisement respectively
Cease the degree of association of the theme of each advertisement in storehouse；Then the bar number of the advertisement limited according to default advertisement display in regular, according to
The order of the degree of association from big to small, it is wide that the preceding N bar maximum with the degree of association of search key is obtained from the second advertising message storehouse
Accuse.According still further to the insertion position of the advertisement set in default advertisement display rule, N bar advertisements are inserted in the content source page；
The content source page for carrying N bar advertisements is sent after most to search client.
Advertisement processing method in the content source page of the present embodiment, by using above-mentioned technical proposal, it can overcome existing
Have in technology to advertisement using impose uniformity without examining individual cases the technological deficiency all filtered, can according to search key and it is default set it is wide
Display rule is accused, N bar advertisements are carried in the content source page returned to search client, can effectively optimize content source page
Advertisement processing mode in face, it is very flexibly and efficient to the processing mode of advertisement, it can not only avoid the content source page from carrying
Too many advertisement, additionally it is possible to ensure that the ecological balance of advertising in internet, while can provide the user and search for key
Word has the advertisement of strong correlation, in order to which user is directly viewable advertisement in demand, and it is wide without the request of waste of resource again
Accuse, it is very easy to use.
Fig. 4 is the flow chart of the advertisement processing method example IV in the page of present disclosure source.The present embodiment it is interior
Advertisement processing method in the page of appearance source, please with the content source page on the basis of the technical scheme of above-mentioned embodiment illustrated in fig. 1
Exemplified by seeking the advertisement limitation bar number for also carrying user's input, to describe technical scheme.As shown in figure 4, this reality
The advertisement processing method in the content source page of example is applied, specifically may include steps of：
400th, when user by using search client click on search results pages and set advertisement limit bar number N when, connect
Receive carrying search results pages mark and advertisement limitation bar number N content source page request that search client is sent；
The present embodiment and the difference of above-mentioned Fig. 1-embodiment illustrated in fig. 3 are：The present embodiment can be passed through search by user
Client sets advertisement to limit bar number N.For example, user when using certain search application, inquires after input search key
During multiple search results pages, if user wants to check the particular content of some search results pages, the search results pages are clicked on, now
Search server can first eject the input frame or choice box of an advertisement limitation bar number to the search client that user uses,
Such as input frame can prompt user's input to allow the advertisement bar number carried, or selection money that user can be prompted to select maximum energy
The advertisement bar number of receiving is 5 or 8 or other numerical value, and then search client can will carry the search results pages mark
Know and advertisement limitation bar number N content source page request is sent to search server.Or can also be when search most starts
Wait, when user inputs search key, increase an input frame after the search box of input search key, for carrying
Show that user inputs in this search in the content source page for checking search results pages the advertisement limitation bar number for allowing to carry.User can
When search key is inputted, to allow the advertisement carried to limit in the content source page of search results pages when this is searched for
Bar number processed inputs together.Webserver provider can also set advertisement limitation bar number most for the ecological balance of advertisement
Fractional value.For example, 3 either 2 or other numerical value can not be less than.Or the advertisement limitation bar number of an acquiescence can also be set,
When user does not input, to limit bar number using the advertisement of acquiescence, the advertisement limitation bar number of the acquiescence can be more than advertisement and limit
The minimum value of bar number, for example, can be 5.
401st, search results pages mark is sent to third-party cloud server corresponding to search results pages mark, for cloud
Hold server content source page according to corresponding to obtaining search results pages mark；
402nd, the content source page that cloud server returns is received；
403rd, the search key degree of association with the theme of each advertisement in the second advertising message storehouse respectively is calculated；
404th, bar number N is limited according to advertisement, according to the order of the degree of association from big to small, obtained from the second advertising message storehouse
The maximum preceding N bars advertisement with the degree of association of search key；
405th, according to the advertisement insertion position of acquiescence, N bar advertisements before being inserted in the content source page；
406th, the content source page for carrying N bar advertisements is sent to search client.
Similar with above-mentioned embodiment illustrated in fig. 3, the present embodiment only obtains search results pages mark from cloud server and obtained
The corresponding content source page, bar number N is then limited according to search key and advertisement by search server, from the second advertising message
The preceding N bar advertisement maximum with the degree of association of search key is obtained in storehouse, and according to the advertisement insertion position of acquiescence, in content source
N bar advertisements before being inserted in the page.The advertisement insertion position of the acquiescence of the present embodiment can be the content original page right part or under
The positions such as portion.The content source page for carrying N bar advertisements is sent after most to search client.Above-mentioned Fig. 3 institutes can also be referred in detail
Show the record of embodiment, will not be repeated here.
Further optionally, the step 400 of the present embodiment can also be with using in the scene of embodiment illustrated in fig. 2, now
Third-party cloud server corresponding to search server to search results pages mark sends search key, search results pages mark
Know and advertisement limitation bar number N, for cloud server according to search results pages mark obtain corresponding to the content source page, and according to
Advertisement limits bar number N and search key, and the N bars matched with search key are obtained from third-party first advertising message storehouse
Advertisement；According to the insertion position of the advertisement of acquiescence, N bar advertisements are inserted in the content source page；Remaining may be referred to above-mentioned Fig. 2 institutes
Show the record of embodiment, will not be repeated here.
Advertisement processing method in the content source page of the present embodiment, by using above-mentioned technical proposal, it can overcome existing
Have in technology to advertisement using impose uniformity without examining individual cases the technological deficiency all filtered, can according to search key and it is default set it is wide
Display rule is accused, N bar advertisements are carried in the content source page returned to search client, can effectively optimize content source page
Advertisement processing mode in face, it is very flexibly and efficient to the processing mode of advertisement, it can not only avoid the content source page from carrying
Too many advertisement, additionally it is possible to ensure that the ecological balance of advertising in internet, while can provide the user and search for key
Word has the advertisement of strong correlation, in order to which user is directly viewable advertisement in demand, and it is wide without the request of waste of resource again
Accuse, it is very easy to use.
Fig. 5 is the structure chart of the search server embodiment of the present invention.As shown in figure 5, the search server of the present embodiment,
It can specifically include：Receiving module 10, acquisition module 11 and sending module 12.
Wherein receiving module 10 be used for when user by using search client click on search results pages when, receive search
The content source page request for the carrying search results pages mark that client is sent；
Search key, the receiving module 10 that acquisition module 11 is used to use when obtaining search results pages according to user receive
Page access request in search results pages mark and default advertisement display rule, obtain carry N bar advertisements search knot
The content source page corresponding to fruit page mark, N are positive integer, and N is the bar number of the advertisement limited in default advertisement display rule；
Sending module 12 is used for the content source page that the carrying N bar advertisements that acquisition module 11 obtains are sent to search client
Face.
The search server of the present embodiment, the realization that the advertisement in the content source page is handled is realized by using above-mentioned module
Principle and technique effect are identical with realizing for above-mentioned related method embodiment, may be referred to above-mentioned related method embodiment in detail
Record, will not be repeated here.
Still optionally further, on the basis of the technical scheme of above-mentioned embodiment illustrated in fig. 5, wherein acquisition module 11 is specific
For：
Third-party high in the clouds clothes corresponding to search results pages mark in the page access request received to receiving module 10
Being engaged in, device sends search key, search results pages identify and default advertisement display rule, so that cloud server is according to search
The content source page corresponding to result page mark acquisition, and the bar number of the advertisement limited in rule is shown according to default advertisement and searched
Rope keyword, the N bar advertisements matched with search key are obtained from third-party first advertising message storehouse；According to default wide
The insertion position of the advertisement set in display rule is accused, N bar advertisements are inserted in the content source page；
Receive the content source page for the insertion N bar advertisements that cloud server returns.
Or alternatively, on the basis of the technical scheme of above-mentioned embodiment illustrated in fig. 5, wherein acquisition module 11 is specifically used
In：
Third-party high in the clouds clothes corresponding to search results pages mark in the page access request received to receiving module 10
Be engaged in device send search results pages mark, for cloud server according to search results pages mark obtain corresponding to the content source page；
Receive the content source page that cloud server returns；
According to the bar number and search key of the advertisement limited in default advertisement display rule, from the second advertising message storehouse
It is middle to obtain the N bar advertisements matched with search key；
According to the insertion position of the advertisement set in default advertisement display rule, it is wide that N bars are inserted in the content source page
Accuse.
Still optionally further, on the basis of the technical scheme of above-described embodiment, acquisition module 11 is specifically used for：
Calculate the search key degree of association with the theme of each advertisement in the second advertising message storehouse respectively；
According to the bar number of advertisement limited in default advertisement display rule, according to the order of the degree of association from big to small, from
The preceding N bar advertisement maximum with the degree of association of search key is obtained in second advertising message storehouse.
Still optionally further, on the basis of the technical scheme of above-mentioned embodiment illustrated in fig. 5, acquisition module 11 is additionally operable to work as
It is crucial according to search when the advertisement limitation bar number of user's input is also carried in the content source page request that receiving module 10 receives
Word, search results pages mark and advertisement limitation bar number, obtain the content source page for the advertisement for carrying advertisement limitation bar number；
The advertisement that carries that sending module 12 is additionally operable to send the acquisition of acquisition module 11 to search client limits the wide of bar number
The content source page of announcement.
Fig. 6 is the structure chart of the server example of the present invention.As shown in fig. 6, the server of the present embodiment, including：One
Individual or multiple processors 30, and memory 40, memory 40 are used to store one or more programs, stored when in memory 40
One or more programs performed by one or more processors 30 so that one or more processors 30 are realized such as figure 1 above-figure
Advertisement processing in the content source page of 4 illustrated embodiments.In embodiment illustrated in fig. 6 exemplified by including multiple processors 30.
For example, Fig. 7 is a kind of exemplary plot of server provided by the invention.Fig. 7 is shown suitable for being used for realizing the present invention
The exemplary servers 12a of embodiment block diagram.The server 12a that Fig. 7 is shown is only an example, should not be to the present invention
The function and use range of embodiment bring any restrictions.
As shown in fig. 7, server 12a is showed in the form of universal computing device.Server 12a component can include but
It is not limited to：One or more processor 16a, system storage 28a, connection different system component (including system storage 28a
With processor 16a) bus 18a.
Bus 18a represents the one or more in a few class bus structures, including memory bus or Memory Controller,
Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.Lift
For example, these architectures include but is not limited to industry standard architecture (ISA) bus, MCA (MAC)
Bus, enhanced isa bus, VESA's (VESA) local bus and periphery component interconnection (PCI) bus.
Server 12a typically comprises various computing systems computer-readable recording medium.These media can be it is any being capable of bedding and clothing
The usable medium that business device 12a is accessed, including volatibility and non-volatile media, moveable and immovable medium.
System storage 28a can include the computer system readable media of form of volatile memory, such as deposit at random
Access to memory (RAM) 30a and/or cache memory 32a.Server 12a may further include it is other it is removable/can not
Mobile, volatile/non-volatile computer system storage medium.Only as an example, storage system 34a can be used for read-write not
Movably, non-volatile magnetic media (Fig. 7 is not shown, is commonly referred to as " hard disk drive ").Although not shown in Fig. 7, can with
There is provided for the disc driver to may move non-volatile magnetic disk (such as " floppy disk ") read-write, and to removable non-volatile
The CD drive of CD (such as CD-ROM, DVD-ROM or other optical mediums) read-write.In these cases, each driving
Device can be connected by one or more data media interfaces with bus 18a.System storage 28a can include at least one
Program product, the program product have one group of (for example, at least one) program module, and these program modules are configured to perform this
Invent the function of above-mentioned each embodiments of Fig. 1-Fig. 5.
Program with one group of (at least one) program module 42a/utility 40a, such as system can be stored in and deposited
In reservoir 28a, such program module 42a include --- but being not limited to --- operating system, one or more application program,
Other program modules and routine data, the reality of network environment may be included in each or certain combination in these examples
It is existing.Program module 42a generally performs the function and/or method in above-mentioned each embodiments of Fig. 1-Fig. 5 described in the invention.
Server 12a can also be with one or more external equipment 14a (such as keyboard, sensing equipment, display 24a etc.)
Communication, can also enable a user to the equipment communication interacted with server 12a with one or more, and/or with causing the clothes
Any equipment (such as network interface card, modem etc.) that business device 12a can be communicated with one or more of the other computing device
Communication.This communication can be carried out by input/output (I/O) interface 22a.Also, server 12a can also be fitted by network
Orchestration 20a and one or more network (such as LAN (LAN), wide area network (WAN) and/or public network, such as because of spy
Net) communication.As illustrated, network adapter 20a is communicated by bus 18a with server 12a other modules.It should be understood that
Although not shown in the drawings, other hardware and/or software module can be used with reference to server 12a, include but is not limited to：Micro- generation
Code, device driver, redundant processor, external disk drive array, RAID system, tape drive and data backup storage
System etc..
Processor 16a is stored in program in system storage 28a by operation, so as to perform various function application and
Data processing, such as realize the advertisement processing method in the content source page shown in above-described embodiment.
The present invention also provides a kind of computer-readable medium, is stored thereon with computer program, the program is held by processor
The advertisement processing method in the content source page as shown in above-mentioned embodiment is realized during row.
The computer-readable medium of the present embodiment can be included in the system storage 28a in above-mentioned embodiment illustrated in fig. 7
RAM30a, and/or cache memory 32a, and/or storage system 34a.
With the development of science and technology, the route of transmission of computer program is no longer limited by tangible medium, can also be directly from net
Network is downloaded, or is obtained using other modes.Therefore, the computer-readable medium in the present embodiment can not only include tangible
Medium, invisible medium can also be included.
The computer-readable medium of the present embodiment can use any combination of one or more computer-readable media.
Computer-readable medium can be computer-readable signal media or computer-readable recording medium.Computer-readable storage medium
Matter for example may be-but not limited to-system, device or the device of electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, or
Combination more than person is any.The more specifically example (non exhaustive list) of computer-readable recording medium includes：With one
Or the electrical connections of multiple wires, portable computer diskette, hard disk, random access memory (RAM), read-only storage (ROM),
Erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read-only storage (CD-ROM), light
Memory device, magnetic memory device or above-mentioned any appropriate combination.In this document, computer-readable recording medium can
Be it is any include or the tangible medium of storage program, the program can be commanded execution system, device or device use or
Person is in connection.
Computer-readable signal media can include in a base band or as carrier wave a part propagation data-signal,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including --- but
It is not limited to --- electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be
Any computer-readable medium beyond computer-readable recording medium, the computer-readable medium can send, propagate or
Transmit for by instruction execution system, device either device use or program in connection.
The program code included on computer-readable medium can be transmitted with any appropriate medium, including --- but it is unlimited
In --- wireless, electric wire, optical cable, RF etc., or above-mentioned any appropriate combination.
It can be write with one or more programming languages or its combination for performing the computer that operates of the present invention
Program code, described program design language include object oriented program language-such as Java, Smalltalk, C++,
Also include conventional procedural programming language-such as " C " language or similar programming language.Program code can be with
Fully perform, partly perform on the user computer on the user computer, the software kit independent as one performs, portion
Divide and partly perform or performed completely on remote computer or server on the remote computer on the user computer.
Be related in the situation of remote computer, remote computer can pass through the network of any kind --- including LAN (LAN) or
Wide area network (WAN)-be connected to subscriber computer, or, it may be connected to outer computer (such as carried using Internet service
Pass through Internet connection for business).
In several embodiments provided by the present invention, it should be understood that disclosed system, apparatus and method can be with
Realize by another way.For example, device embodiment described above is only schematical, for example, the unit
Division, only a kind of division of logic function, can there is other dividing mode when actually realizing.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list
Member can both be realized in the form of hardware, can also be realized in the form of hardware adds SFU software functional unit.
The above-mentioned integrated unit realized in the form of SFU software functional unit, can be stored in one and computer-readable deposit
In storage media.Above-mentioned SFU software functional unit is stored in a storage medium, including some instructions are causing a computer
It is each that equipment (can be personal computer, server, or network equipment etc.) or processor (processor) perform the present invention
The part steps of embodiment methods described.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (Read-
Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD etc. it is various
Can be with the medium of store program codes.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
God any modification, equivalent substitution and improvements done etc., should be included within the scope of protection of the invention with principle.
Claims (12)
1. the advertisement processing method in a kind of content source page, it is characterised in that methods described includes：
When user by using search client click on search results pages when, receive the carrying institute that the search client is sent
State the content source page request of search results pages mark；
The search key that is used when obtaining the search results pages according to the user, search results pages mark and default
Advertisement display rule, obtain carry N bar advertisements the search results pages mark corresponding to the content source page, the N
For positive integer, the N is the bar number of the advertisement limited in the default advertisement display rule；
The content source page for carrying the N bars advertisement is sent to the search client.
2. according to the method for claim 1, it is characterised in that used when obtaining the search results pages according to the user
Search key, the search results pages mark and default advertisement display rule, obtain carry N bar advertisements the search
The content source page corresponding to result page mark, is specifically included：
The search key, the search knot are sent to third-party cloud server corresponding to search results pages mark
Fruit page identifies and the default advertisement display rule, is obtained so that the cloud server identifies according to the search results pages
The corresponding content source page, and the bar number according to the advertisement limited in the default advertisement display rule and the search
Keyword, the N bars advertisement matched with the search key is obtained from third-party first advertising message storehouse；According to institute
The insertion position of the advertisement set in default advertisement display rule is stated, the N bars advertisement is inserted in the content source page；
Receive the content source page for the insertion N bars advertisement that the cloud server returns.
3. according to the method for claim 1, it is characterised in that used when obtaining the search results pages according to the user
Search key, the search results pages mark and default advertisement display rule, obtain carry N bar advertisements the search
The content source page corresponding to result page mark, is specifically included：
The search results pages mark is sent to third-party cloud server corresponding to search results pages mark, for institute
State cloud server content source page according to corresponding to obtaining search results pages mark；
Receive the content source page that the cloud server returns；
According to the bar number of the advertisement limited in the default advertisement display rule and the search key, believe from the second advertisement
Breath obtains the N bars advertisement matched with the search key in storehouse；
According to the insertion position of the advertisement set in the default advertisement display rule, institute is inserted in the content source page
State N bar advertisements.
4. according to the method for claim 3, it is characterised in that wide according to being limited in the default advertisement display rule
The bar number and the search key of announcement, the N bars matched with the search key are obtained from the second advertising message storehouse
Advertisement, specifically include：
Calculate the degree of association of the search key respectively with the theme of each advertisement in the second advertising message storehouse；
According to the bar number of the advertisement limited in the default advertisement display rule, according to the degree of association from big to small suitable
Sequence, advertisement described in the preceding N bars maximum with the degree of association of the search key is obtained from the second advertising message storehouse.
5. according to any described methods of claim 1-4, it is characterised in that also carried when in the content source page request
During the advertisement limitation bar number of user's input, methods described also includes：
According to the search key, search results pages mark and advertisement limitation bar number, obtain and carry the advertisement
Limit the content source page of the advertisement of bar number；
The content source page for the advertisement for carrying the advertisement limitation bar number is sent to the search client.
6. a kind of search server, it is characterised in that the search server includes：
Receiving module, for when user by using search client click on search results pages when, receive the search client
The content source page request for the carrying search results pages mark that end is sent；
Acquisition module, for according to the user obtain the search results pages when use search key, it is described search tie
Fruit page identifies and default advertisement display rule, obtains and carries in described corresponding to the search results pages mark of N bar advertisements
The appearance source page, the N are positive integer, and the N is the bar number of the advertisement limited in the default advertisement display rule；
Sending module, the content source page of the N bars advertisement is carried for being sent to the search client.
7. search server according to claim 6, it is characterised in that the acquisition module, be specifically used for：
The search key, the search knot are sent to third-party cloud server corresponding to search results pages mark
Fruit page identifies and the default advertisement display rule, is obtained so that the cloud server identifies according to the search results pages
The corresponding content source page, and the bar number according to the advertisement limited in the default advertisement display rule and the search
Keyword, the N bars advertisement matched with the search key is obtained from third-party first advertising message storehouse；According to institute
The insertion position of the advertisement set in default advertisement display rule is stated, the N bars advertisement is inserted in the content source page；
Receive the content source page for the insertion N bars advertisement that the cloud server returns.
8. search server according to claim 6, it is characterised in that the acquisition module, be specifically used for：
The search results pages mark is sent to third-party cloud server corresponding to search results pages mark, for institute
State cloud server content source page according to corresponding to obtaining search results pages mark；
Receive the content source page that the cloud server returns；
According to the bar number of the advertisement limited in the default advertisement display rule and the search key, believe from the second advertisement
Breath obtains the N bars advertisement matched with the search key in storehouse；
According to the insertion position of the advertisement set in the default advertisement display rule, institute is inserted in the content source page
State N bar advertisements.
9. search server according to claim 8, it is characterised in that the acquisition module, be specifically used for：
Calculate the degree of association of the search key respectively with the theme of each advertisement in the second advertising message storehouse；
According to the bar number of the advertisement limited in the default advertisement display rule, according to the degree of association from big to small suitable
Sequence, advertisement described in the preceding N bars maximum with the degree of association of the search key is obtained from the second advertising message storehouse.
10. according to any described search servers of claim 6-10, it is characterised in that the acquisition module, be additionally operable to work as
When the advertisement limitation bar number of user input is also carried in the content source page request, according to the search key,
The search results pages mark and advertisement limitation bar number, obtain the content for the advertisement for carrying the advertisement limitation bar number
The source page；
The sending module, be additionally operable to send to the search client advertisement that carries advertisement limitation bar number it is described in
The appearance source page.
11. a kind of server, it is characterised in that the server includes：
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more of processors are real
The now method as described in any in claim 1-5.
12. a kind of computer-readable medium, is stored thereon with computer program, it is characterised in that the program is executed by processor
Methods of the Shi Shixian as described in any in claim 1-5.
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| CN201710428902.9A CN107391561B (en) | 2017-06-08 | 2017-06-08 | Advertisement processing method in content source page, server and computer readable medium |
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