CN110516030B - Method, device and equipment for determining intention word and computer readable storage medium - Google Patents
Method, device and equipment for determining intention word and computer readable storage medium Download PDFInfo
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- CN110516030B CN110516030B CN201910788993.6A CN201910788993A CN110516030B CN 110516030 B CN110516030 B CN 110516030B CN 201910788993 A CN201910788993 A CN 201910788993A CN 110516030 B CN110516030 B CN 110516030B
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- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
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Abstract
The method, the device, the equipment and the computer readable storage medium for determining the intention word provided by the disclosure comprise the following steps: receiving a request instruction for determining an intention word of the promotion information; acquiring promotion title information and promotion content information of promotion information according to the request instruction; extracting title keywords included in the promotion title information, and extracting content keywords included in the promotion content information; and determining the intention words corresponding to the promotion information according to the title keywords and the content keywords. The method, the device, the equipment and the computer readable storage medium provided by the disclosure can respectively determine the corresponding keywords according to the promotion title and the promotion content included in the promotion information, and further can determine the intention words corresponding to the promotion information according to the keywords. The determined intention words can accurately reflect the content introduced by the popularization information, the intention words are determined according to the keywords, and words related to the keywords can be used as the intention words, so that the determined intention words are more comprehensive.
Description
Technical Field
The present disclosure relates to computer technologies, and in particular, to information popularization technologies.
Background
At present, in order to improve the delivery effect of popularization information and enable a user to see information wanted by the user, an information flow directional classification mode is adopted in the prior art.
In the prior art, information flow directional classification mainly aims at realizing accurate delivery of popularization information, and mainly comprises multiple directional modes such as user attributes, intention words, interests, APP, regions (business circles), crowd exclusion and the like.
Before the intention word orientation is carried out, the intention word corresponding to the popularization information needs to be determined. In the prior art, the intention words of the promotion information are determined based on the experience of workers, and the promotion information is directionally released according to the intention words.
However, since the manner of generating the intention word in the prior art depends on the industry experience of the worker, the intention word determined by the worker with less experience may not be accurate enough, resulting in poor accurate delivery effect, and the manner is easily affected by the subjective of the worker, which may also result in a certain deviation of the determined intention word. Therefore, the manner of determining the intended word of the popularization information in the prior art is not accurate.
Disclosure of Invention
The disclosure provides a method, a device, equipment and a computer readable storage medium for determining an intention word, which are used for solving the problem that the scheme for determining the intention word in the prior art is too dependent on manual experience.
A first aspect of the present disclosure is to provide a determining method of an intention word, including:
receiving a request instruction for determining an intention word of the promotion information;
acquiring promotion title information and promotion content information of the promotion information according to the request instruction;
extracting title keywords included in the promotion title information, and extracting content keywords included in the promotion content information;
and determining the intention words corresponding to the promotion information according to the title keywords and the content keywords.
Another aspect of the present disclosure is to provide an intention word determining apparatus, including:
the receiving module is used for receiving a request instruction for determining the intention words of the promotion information;
the acquisition module is used for acquiring promotion title information and promotion content information of the promotion information according to the request instruction;
the extraction module is used for extracting the title key words included in the promotion title information and extracting the content key words included in the promotion content information;
and the determining module is used for determining the intention words corresponding to the popularization information according to the title keywords and the content keywords.
Yet another aspect of the present disclosure is to provide an electronic device, including:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to cause the at least one processor to perform the method of determining an intended word as described in the first aspect above.
Yet another aspect of the present disclosure is to provide a non-transitory computer-readable storage medium storing computer instructions for causing the computer to perform the method of determining an intention word as described in the above first aspect.
The method, the device, the equipment and the computer-readable storage medium for determining the intention words have the technical effects that:
the method, the device, the equipment and the computer readable storage medium for determining the intention word provided by the disclosure comprise the following steps: receiving a request instruction for determining an intention word of the promotion information; acquiring promotion title information and promotion content information of promotion information according to the request instruction; extracting title keywords included in the promotion title information, and extracting content keywords included in the promotion content information; and determining the intention words corresponding to the promotion information according to the title keywords and the content keywords. The method, the device, the equipment and the computer readable storage medium provided by the disclosure can respectively determine the corresponding keywords according to the promotion title and the promotion content included in the promotion information, and further can determine the intention words corresponding to the promotion information according to the keywords. The determined intention words can accurately reflect the introduction content of the popularization information, the intention words are determined according to the keywords, and words related to the keywords can be used as the intention words, so that the determined intention words are more comprehensive.
Drawings
The drawings are included to provide a better understanding of the present solution and are not to be considered limiting of the present application. Wherein:
fig. 1 is a flowchart illustrating a method for determining an intention word according to an exemplary embodiment of the present application;
fig. 2 is a flowchart illustrating a method for determining an intention word according to another exemplary embodiment of the present application;
FIG. 3 is a schematic diagram of an intent word determining apparatus according to an exemplary embodiment of the present application;
FIG. 4 is a schematic diagram of an intent word determination mechanism in accordance with another exemplary embodiment of the present application;
fig. 5 is a block diagram of an electronic device for implementing the method for determining an intention word according to the embodiment of the present application.
Detailed Description
The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application to assist in understanding, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Before putting the popularization information, the intention words corresponding to the popularization information can be determined. When the behavior of the user generated in the network is consistent with the intention word, for example, when the user searches for the content related to the intention word, the popularization information corresponding to the intention word can be pushed to the user, so that the exposure efficiency of the information is improved, and the phenomenon that irrelevant content is pushed to the user to cause the user to feel dislike can be avoided.
Therefore, the determination of the accurate intention words matched with the popularization information is very important for improving the accuracy of putting. At present, the intention words are determined based on manual experience, and are influenced by uncertain factors in various aspects such as knowledge, industry experience, subjectivity and the like of workers, so that the determined intention words are not comprehensive and accurate enough.
According to the scheme, the promotion titles and the promotion contents of the promotion information are respectively processed, the keywords in the promotion titles are extracted, and then the title intention words and the content intention words are further determined respectively according to the extracted keywords, so that more comprehensive intention words matched with the promotion information can be determined according to the title intention words and the content intention words, and the determined intention words are obtained based on the promotion information, so that the determined intention words are more accurate.
Fig. 1 is a flowchart of a method for determining an intended word according to an exemplary embodiment of the present application.
As shown in fig. 1, the method for determining an intention word provided by this embodiment includes:
The method provided by the embodiment can be executed by one or more electronic devices with computing capability, and the electronic devices can be computers, for example.
Wherein the electronic device may be a terminal used by a user. In such an embodiment, the method provided by the present embodiment may be packaged in software and installed in the user terminal, so that the user terminal may execute the method. At this time, the user may operate the user terminal so as to transmit a request instruction thereto.
Specifically, the electronic device may also be a background server of software, a web page, a platform, and the like. The method provided by this embodiment may be deployed in a background server, where the server may be implemented as a distributed server cluster formed by multiple servers, or may be implemented as a single server. In this case, the user terminal may be connected to the background server through a wired or wireless network. The user can operate the user terminal to interact with the background server. Specifically, the user terminal can be operated, and a request instruction is sent to the background server through the user terminal.
Further, the electronic device may receive a request instruction for determining the intention word of the promotion information, which is generated based on a user operation, or may receive a request instruction for determining the intention word of the promotion information, which is automatically triggered based on some mechanism. For example, when the electronic device receives the promotion information, the electronic device may be triggered to generate a request instruction for determining an intention word of the promotion information, and at this time, the processor of the electronic device may be capable of receiving the generated request instruction.
In practical application, the promotion information can be provided by the user, for example, if the user wants to promote the product of the user, the product introduction can be written to form the promotion information.
When the popularization information is popularized in the network, a title corresponding to the popularization information can be displayed in a page, and when a user clicks the title or a picture associated with the title, the server can be triggered to feed back specific content of the popularization information, for example, a product introduction page is fed back. Therefore, the promotion information provided by the user can also comprise the two parts, promotion titles and promotion contents. The promotion platform can also determine promotion titles according to promotion contents provided by users. The method can be automatically generated through software and can also be determined by staff on the promotion platform side.
The promotion information mentioned in the method provided by this embodiment may include two parts, one part is promotion title information, and the other part is promotion content information.
The request instruction may further include an identifier of the promotional information, for example, if the user selects a piece of promotional information a and clicks a button for generating an intention word, the electronic device may receive a request instruction for generating the intention word corresponding to the a from the user.
And 102, acquiring promotion title information and promotion content information of the promotion information according to the request instruction.
After receiving the request instruction, the electronic device may obtain the promotion information corresponding to the request instruction. The promotional information may be determined, for example, from an identification included in the request instruction.
Specifically, promotion title information and promotion content information of the promotion information can be acquired. When the popularization information is popularized, the popularization titles can be displayed at the preset positions of the current browsing pages of the user, pictures matched with the popularization titles can also be displayed, if the user is interested in the popularization titles or the pictures, the popularization titles or the pictures can be clicked, so that the user terminal can display detailed popularization contents, and the popularization contents can be displayed in a landing page mode.
Further, the promotion title information and the promotion content information may include specific text contents, for example, the promotion title may include "XX college, the day and place of study of android developers", and the promotion content may include specific introduction of XX college, for example, information of teacher's condition, course arrangement, teaching results, and the like.
In actual application, the electronic device may obtain the promotion title information and the text content included in the promotion content information, respectively. The specific timing of acquisition is not limited.
And 103, extracting the title key words included in the promotion title information and extracting the content key words included in the promotion content information.
Wherein, the keywords can be extracted according to the text content included in the promotion title information. And keywords can be extracted according to the text content in the promotion content information.
Specifically, word segmentation can be performed on the text content, nonsense words included in the text content are removed, and the remaining words can be used as keywords. For example, words such as "o", "can be eliminated.
Further, since many new words are included in the network vocabulary, a dictionary including the network vocabulary may be set in advance, and word segmentation processing may be performed on the text contents according to the dictionary, so as to prevent some network vocabularies from being segmented into individual characters. For example, if word segmentation is performed according to a conventional dictionary, it is possible to segment the network word "Bai Fu Mei" into three words "Bai", "Fu" and "Mei".
In actual application, the time sequence for extracting the title keywords and the content keywords is not limited.
The content keywords may further include content title words and content words. The promotion content may include a content title and specific content, which may be processed separately to obtain a content title word and a content word.
Keywords in the promotion titles and promotion contents can also be extracted through an algorithm of Natural Language Processing (NLP). Natural language processing is a sub-field of artificial intelligence.
And 104, determining the intention words corresponding to the popularization information according to the title keywords and the content keywords.
The extracted title keywords and content keywords can directly reflect the content in the promotion information, so that the intention words corresponding to the promotion information can be determined according to the title keywords and the content keywords.
Specifically, in order to improve the influence of the popularization information on the user, the popularization information may include many words for assisting or attracting eyes, and if these words are determined as the intention words, the intention words may not match the substantial content of the popularization information. Therefore, words which are not related to the substantial content of the promotion information and are included in the keywords can be eliminated.
Further, an industry word package corresponding to the promotion content can be set. The word package can include a plurality of industry words, the industry word package can be used for filtering title keywords and content keywords, and the intention words can be determined according to the filtered keywords. Keywords belonging to an industry word package can be specifically reserved.
In actual application, the filtered title keywords and content keywords may be combined to be used as the intention words. The filtered title keywords can also be directly used as the intention words, and the filtered content keywords can also be directly used as the intention words. The present embodiment does not limit this. The keywords can directly reflect product information provided in the promotion information, such as 'decoration', 'environmental protection' and the like.
And determining the intention word according to the filtered title keyword and the content keyword. The filtered keywords can be further processed, so that the intention words are screened out. For example, a preset candidate intention packet may be set in advance. The word packet may include a plurality of service words related to the popularization information. The preset candidate intention word package can be obtained by manual editing, and can also be automatically generated by the system.
Specifically, the service vocabulary may be a vocabulary related to a product corresponding to the promotion information, and a word having the same meaning as the filtered keyword or a word having the same meaning as the filtered keyword in the preset candidate intention packet may be used as the intention word. Specifically, the title intention words can be obtained according to the filtered title keywords, and the content intention words can also be obtained according to the filtered content keywords.
Further, the intention word finally corresponding to the popularization information may be determined according to the title intention word and the content intention word.
The method provided by the present embodiment is used for determining the intention word, and is executed by a device provided with the method provided by the present embodiment, and the device is generally implemented in a hardware and/or software manner.
The method for determining the intention word provided by the embodiment comprises the following steps: receiving a request instruction for determining an intention word of the promotion information; acquiring promotion title information and promotion content information of promotion information according to the request instruction; extracting title keywords included in the promotion title information, and extracting content keywords included in the promotion content information; and determining the intention words corresponding to the promotion information according to the title keywords and the content keywords. According to the method provided by the embodiment, the corresponding keywords can be respectively determined according to the promotion titles and the promotion contents included in the promotion information, and then the intention words corresponding to the promotion information can be determined according to the keywords. The determined intention words can accurately reflect the content introduced by the popularization information, the intention words are determined according to the keywords, and words related to the keywords can be used as the intention words, so that the determined intention words are more comprehensive.
Fig. 2 is a flowchart illustrating a method for determining an intention word according to another exemplary embodiment of the present application.
As shown in fig. 2, the method for determining an intention word provided by this embodiment includes:
And step 202, acquiring promotion title information and promotion content information of the promotion information according to the request instruction.
The principle and effect of steps 201-203 are similar to those of steps 101-103, and are not described in detail.
And step 204, determining the title intention words according to the title keywords, and determining the content intention words according to the content keywords.
The title keywords and the content intention words corresponding to the content keywords can be determined respectively. Thereby enabling a more comprehensive intent word to be determined.
Specifically, an industry word packet corresponding to the promotion information may be preset, a candidate intention word packet may also be preset, and the title keywords and the content keywords may be filtered according to the two word packets to obtain the title intention words and the content intention words. The keywords can be filtered by the industry word package and then filtered by the preset candidate intention word package, or the keywords can be filtered by the preset candidate intention word package and then filtered by the industry word package.
The case of filtering the keywords by the industry word package is described below.
For example, if the promotion information is decoration-related information, the industry word package may include decoration-related words. Word packets of common industries can be preset, so that extracted keywords can be directly processed according to the existing industry word packets.
Furthermore, words related to promotion effects may be included in the promotion information, and the words are not related to industries, so that the words can be filtered out through the industry word packet.
In practical application, the title intention words can be determined in such a way, the content intention words can also be determined in such a way, and the title intention words and the content intention words can also be determined according to such a way.
The related characteristic words of the titles can be determined according to the title keywords and the industry word packets; and determining the title intention words according to the title related characteristic words and the preset candidate intention word packet.
Specifically, the content-related characteristic words can be determined according to the content keywords and the industry word packets; and determining content intention words according to the content related characteristic words and the preset candidate intention word packet.
Furthermore, key words related to the industry can be screened out through the industry word packet, and the intention words strongly related to the popularization information can be screened out by filtering the industry related words again through the candidate intention word packet.
In practical application, in order to make the determined intention words more accurate, the title keywords belonging to the industry word packet can be determined as the title related feature words, and then the title related feature words belonging to the preset candidate intention word packet can be determined as the title intention words; the industry keywords belonging to the industry word packet can be determined as industry related characteristic words, and then the industry related characteristic words belonging to the preset candidate intention word packet can be determined as industry intention words.
In order to make the determined intention words more comprehensive, the similar meaning words of the title keywords belonging to the industry word packet can be determined as title related characteristic words, and then the similar meaning words of the title related characteristic words belonging to the preset candidate intention word packet can be determined as title intention words; and determining the similar meaning words of the content keywords belonging to the industry word packet as content related characteristic words, and determining the similar meaning words of the content related characteristic words belonging to the preset candidate intention word packet as content intention words.
In practical applications, the title intention words and the content intention words may be determined in any of the above manners, and the title intention words and the content intention words may also be determined in combination of the above two manners.
And step 205, combining the title intention words and the content intention words to obtain intention words corresponding to the popularization information.
The general promotion title may include words capable of directly showing promotion contents, and the promotion contents may include some detailed contents. Therefore, the intention words determined based on the popularization titles and the intention words determined based on the popularization contents can be combined, so that the intention words which can reflect the key contents of the popularization information and the details of the popularization information can be obtained.
Specifically, any one of the title intention words and any one of the content intention words may be combined to obtain an intention word corresponding to the popularization information. For example, if m title intention words and n content intention words are determined in total, m × n intention word combinations can be obtained.
And step 206, directionally delivering the popularization information according to the intention words.
Furthermore, in the scheme provided by this embodiment, the popularization information can be directionally delivered according to the intention word, so that the exposure efficiency of the popularization information is improved.
In practical application, the user can set the intention words corresponding to the popularization information in the popularization platform, and the specifically set words are the intention words determined based on the embodiment, so that the popularization platform can directionally put the popularization information according to the intention words. This step may be performed by a server of the promotion platform. The server and the electronic device for determining the intention word may be the same device or different devices.
After the intention words are determined, the electronic equipment can directly associate the intention words with the popularization information, and then the platform can directionally launch the popularization information according to the associated intention words.
Specifically, when the user inputs the content related to the intention word, the popularization information corresponding to the intention word may be fed back to the user.
Further, a search instruction including search content may be received, and a search intention may be determined according to the search content.
When the targeted delivery is carried out, the content input by the user and the intention words of the promotion information can be specifically combined to promote the user.
Specifically, when a user inputs a search instruction in a platform, a background server of the platform can receive the corresponding search instruction, and the search intention of the user can be determined according to search content included in the search instruction. For example, if the content searched by the user is "little two house furnishings," it may be determined that the search intention of the user is for little house furnishings. The semantic understanding technology in the prior art can be utilized to determine the search intention corresponding to the search content.
And determining popularization information corresponding to the search instruction according to the search intention and the intention words, and feeding back the popularization information.
Further, an intention word matching the search intention, which may be an intention word associated with each of the popularization information, may be determined. The promotion information associated with the intention word matched with the search intention can be used as target promotion information, and the target promotion information is fed back to the user terminal, so that the effect of directional delivery is achieved.
In practical application, the intention words are determined according to the popularization information, the search intention is determined according to search contents input by the user, and when the popularization information and the search contents are matched, the popularization information is considered to be related to the contents which the user wants to search.
Fig. 3 is a schematic diagram of an apparatus for determining an intention word according to an exemplary embodiment of the present application.
As shown in fig. 3, the apparatus for determining an intention word provided in this embodiment includes:
a receiving module 31, configured to receive a request instruction for determining an intention word of the popularization information;
an obtaining module 32, configured to obtain, according to the request instruction, promotion title information and promotion content information of the promotion information;
an extracting module 33, configured to extract the title keywords included in the promotion title information, and extract the content keywords included in the promotion content information;
and the determining module 34 is configured to determine the intention word corresponding to the popularization information according to the title keyword and the content keyword.
The device for determining the intention word provided by the embodiment comprises a receiving module, a searching module and a display module, wherein the receiving module is used for receiving a request instruction for determining the intention word of the promotion information; the acquisition module is used for acquiring promotion title information and promotion content information of the promotion information according to the request instruction; the extraction module is used for extracting the title keywords included in the promotion title information and extracting the content keywords included in the promotion content information; and the determining module is used for determining the intention words corresponding to the popularization information according to the title keywords and the content keywords. The device that this embodiment provided can confirm corresponding keyword respectively according to popularization title, the promotion content that includes in the popularization information, and then can confirm the intention word corresponding with the popularization information according to the keyword. The determined intention words can accurately reflect the introduction content of the popularization information, the intention words are determined according to the keywords, and words related to the keywords can be used as the intention words, so that the determined intention words are more comprehensive.
The specific principle and implementation of the apparatus for determining intent words provided in this embodiment are similar to those of the embodiment shown in fig. 1, and are not described herein again.
Fig. 4 is a schematic diagram of an apparatus for determining an intention word according to another exemplary embodiment of the present application.
As shown in fig. 4, the determining module 34 of the determining apparatus for an intention word provided by this embodiment includes:
a first determining unit 341, configured to determine a title intention word according to the title keyword, and determine a content intention word according to the content keyword;
the second determining unit 342 is configured to combine the title intention word and the content intention word to obtain an intention word corresponding to the popularization information.
Optionally, the first determining unit 341 is specifically configured to:
determining the title intention words according to the title keywords, the industry word packages corresponding to the promotion information and preset candidate intention word packages;
and, the first determining unit 341 is specifically configured to:
and determining the content intention words according to the content keywords, the industry word packet and the preset candidate intention word packet.
Optionally, the first determining unit 341 is specifically configured to:
determining title related feature words according to the title key words and the industry word packet;
determining the title intention words according to the title related feature words and the preset candidate intention word packet;
and, the first determining unit 341 is specifically configured to:
determining content related feature words according to the content keywords and the industry word packet;
and determining the content intention words according to the content related characteristic words and the preset candidate intention word packet.
Optionally, the first determining unit 341 is specifically configured to:
determining the title keywords belonging to the industry word packet and/or the similar words of the title keywords as the related characteristic words of the title;
and, the first determining unit 341 is specifically configured to:
and determining the content keywords belonging to the industry word packet and/or the similar meaning words of the content keywords as the content related characteristic words.
Optionally, the first determining unit 341 is specifically configured to:
determining the title related characteristic words belonging to the preset candidate intention word packet and/or the similar meaning words of the title related characteristic words as the title intention words;
and, the first determining unit 341 is specifically configured to:
and determining the content related characteristic words belonging to the preset candidate intention word packet and/or the similar meaning words of the content related characteristic words as the content intention words.
Optionally, the apparatus further includes a release module 35, configured to:
and directionally delivering the popularization information according to the intention words.
Optionally, the releasing module 35 is specifically configured to:
receiving a search instruction comprising search content, and determining a search intention according to the search content;
and determining promotion information corresponding to the search instruction according to the search intention and the intention words, and feeding back the promotion information.
The specific principle and implementation of the apparatus for determining intent words provided in this embodiment are similar to those of the embodiment shown in fig. 2, and are not described herein again.
According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.
As shown in fig. 5, a block diagram of an electronic device for determining intent word according to an embodiment of the application is shown. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. Electronic devices may also represent various forms of mobile devices, such as personal digital processors, cellular telephones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the applications described and/or claimed herein.
As shown in fig. 5, the electronic apparatus includes: one or more processors 501, memory 502, and interfaces for connecting the various components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, if desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). In fig. 5, one processor 501 is taken as an example.
The memory 502, which is a non-transitory computer-readable storage medium, may be used to store non-transitory software programs, non-transitory computer-executable programs, and modules, such as program instructions/modules corresponding to the determination method of the intended word in the embodiments of the present application (for example, the receiving module 31, the obtaining module 32, the extracting module 33, and the determining module 34 shown in fig. 3). The processor 501 executes various functional applications of the server and data processing by running non-transitory software programs, instructions, and modules stored in the memory 502, that is, implements the determining method of the intended word in the above method embodiment.
The memory 502 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the determination of the usage of the electronic device by the intention word, and the like. Further, the memory 502 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 502 may optionally include memory remotely located from the processor 501, which may be connected to the intended word determining electronics over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The determining of the intention word electronic device may further include: an input device 503 and an output device 504. The processor 501, the memory 502, the input device 503 and the output device 504 may be connected by a bus or other means, and fig. 5 illustrates the connection by a bus as an example.
The input device 503 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic device determined by the intended word, such as an input device such as a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointer, one or more mouse buttons, a track ball, a joystick, or the like. The output devices 504 may include a display device, auxiliary lighting devices (e.g., LEDs), and haptic feedback devices (e.g., vibrating motors), among others. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), and the Internet.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.
It should be understood that various forms of the flows shown above, reordering, adding or deleting steps, may be used. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, and the present invention is not limited thereto as long as the desired results of the technical solutions disclosed in the present application can be achieved.
The above-described embodiments are not intended to limit the scope of the present disclosure. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. A method for determining an intention word, comprising:
receiving a request instruction for determining an intention word of the promotion information;
acquiring promotion title information and promotion content information of the promotion information according to the request instruction;
extracting title keywords included in the promotion title information, and extracting content keywords included in the promotion content information;
determining the title keywords belonging to the industry word packet corresponding to the promotion information and/or the similar meaning words of the title keywords belonging to the industry word packet as title related characteristic words; determining title intention words according to the title related feature words and a preset candidate intention word packet; the industry word packet comprises words related to the industry to which the promotion information belongs;
determining the content keywords belonging to the industry word packet and/or the similar meaning words of the content keywords belonging to the industry word packet as content related characteristic words; determining content intention words according to the content related characteristic words and the preset candidate intention word packet;
and combining the title intention words and the content intention words to obtain intention words corresponding to the popularization information.
2. The method of claim 1,
the determining the title intention words according to the title related feature words and the preset candidate intention word package comprises the following steps:
determining the title related characteristic words belonging to the preset candidate intention word packet and/or the similar meaning words of the title related characteristic words as the title intention words;
and determining the content intention words according to the content related characteristic words and the preset candidate intention word packet, wherein the determining comprises the following steps:
and determining the content related characteristic words belonging to the preset candidate intention word packet and/or the similar meaning words of the content related characteristic words as the content intention words.
3. The method of claim 1, further comprising:
and directionally delivering the popularization information according to the intention words.
4. The method of claim 1, further comprising:
receiving a search instruction comprising search content, and determining a search intention according to the search content;
and determining promotion information corresponding to the search instruction according to the search intention and the intention words, and feeding back the promotion information.
5. An intention word determining apparatus, comprising:
the receiving module is used for receiving a request instruction for determining the intention words of the promotion information;
the acquisition module is used for acquiring promotion title information and promotion content information of the promotion information according to the request instruction;
the extraction module is used for extracting the title key words included in the promotion title information and extracting the content key words included in the promotion content information;
a determination module, the determination module comprising:
a first determining unit, configured to determine the title keyword belonging to an industry word package corresponding to the popularization information and/or a synonym of the title keyword belonging to the industry word package as a title-related feature word; determining title intention words according to the title related feature words and a preset candidate intention word packet; the industry word packet comprises words related to the industry to which the promotion information belongs;
determining the content keywords belonging to the industry word packet and/or the similar words of the content keywords belonging to the industry word packet as content related characteristic words; determining content intention words according to the content related characteristic words and the preset candidate intention word packet;
and the second determining unit is used for combining the title intention words and the content intention words to obtain intention words corresponding to the popularization information.
6. The apparatus of claim 5,
the first determining unit is specifically configured to:
determining the title related characteristic words belonging to the preset candidate intention word packet and/or the similar meaning words of the title related characteristic words as the title intention words;
and the first determining unit is specifically configured to:
and determining the content related characteristic words belonging to the preset candidate intention word packet and/or the similar meaning words of the content related characteristic words as the content intention words.
7. The apparatus of claim 5, further comprising a delivery module to:
and directionally delivering the popularization information according to the intention words.
8. The apparatus of claim 7, wherein the delivery module is specifically configured to:
receiving a search instruction comprising search content, and determining a search intention according to the search content;
and determining promotion information corresponding to the search instruction according to the search intention and the intention words, and feeding back the promotion information.
9. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein, the first and the second end of the pipe are connected with each other,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-4.
10. A non-transitory computer readable storage medium having stored thereon computer instructions for causing a computer to perform the method of any one of claims 1-4.
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