CN110516030A - It is intended to determination method, apparatus, equipment and the computer readable storage medium of word - Google Patents
It is intended to determination method, apparatus, equipment and the computer readable storage medium of word Download PDFInfo
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- CN110516030A CN110516030A CN201910788993.6A CN201910788993A CN110516030A CN 110516030 A CN110516030 A CN 110516030A CN 201910788993 A CN201910788993 A CN 201910788993A CN 110516030 A CN110516030 A CN 110516030A
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Abstract
Determination method, apparatus, equipment and the computer readable storage medium for the intention word that the disclosure provides, comprising: receive the request instruction for determining the intention word of promotion message；According to request instruction, popularization heading message, the promotional content information of promotion message are obtained；The title keyword promoted and include in heading message is extracted, the content keyword for including in promotional content information is extracted；The corresponding intention word of promotion message is determined according to title keyword, content keyword.Method, apparatus, equipment and the computer readable storage medium that the disclosure provides, can according to include in promotion message popularization title, promotional content, corresponding keyword is determined respectively, and then intention word corresponding with promotion message can be determined according to keyword.The intention word determined can accurately embody the content of promotion message introduction, and determined according to keyword and be intended to word, additionally it is possible to by vocabulary relevant to keyword as being intended to word, so that it is determined that intention word it is more comprehensive.
Description
Technical field
This disclosure relates to computer technology more particularly to information popularization technology.
Background technique
Currently, in order to promote the dispensing effect of promotion message, while allowing users to see the information that oneself is desired,
In the prior art by the way of information flow orientation classification.
In the prior art, the classification of information flow orientation is primarily to realize that promotion message is precisely launched, mainly including user
Attribute, the oriented approach for being intended to the multiple types such as word, interest, APP, region (commercial circle), crowd's exclusion.
Wherein, before carrying out being intended to word orientation, it is thus necessary to determine that corresponding with promotion message to be intended to word.In the prior art,
The intention word of empirically determined promotion message based on staff, and dispensing is oriented to promotion message according to the intention word.
But due to generating industry experience of the mode for being intended to word dependent on staff in the prior art, experience is not rich
The intention word that rich staff determines may be not accurate enough, and it is poor to cause precisely to launch effect, moreover, this mode is easy by work
The subjective impact for making personnel, also resulting in determining intention word, there are certain deviations.Therefore, it determines in the prior art and promotes letter
The mode of the intention word of breath is less accurate.
Summary of the invention
The disclosure provides a kind of determination method, apparatus, equipment and computer readable storage medium for being intended to word, existing to solve
Have and determines the problem of scheme for being intended to word excessively relies on artificial experience in technology.
The first aspect of the disclosure is to provide a kind of determination method for being intended to word, comprising:
Receive the request instruction for determining the intention word of promotion message；
According to the request instruction, popularization heading message, the promotional content information of the promotion message are obtained；
The title keyword for including in the popularization heading message is extracted, include in the promotional content information interior is extracted
Hold keyword；
The corresponding intention word of the promotion message is determined according to the title keyword, the content keyword.
Another aspect of the disclosure is to provide a kind of determining device for being intended to word, comprising:
Receiving module, for receiving the request instruction for determining the intention word of promotion message；
Module is obtained, for obtaining popularization heading message, the promotional content of the promotion message according to the request instruction
Information；
Extraction module extracts the promotional content for extracting the title keyword for including in the popularization heading message
The content keyword for including in information；
Determining module, for determining that the promotion message is corresponding according to the title keyword, the content keyword
It is intended to word.
The another aspect of the disclosure is to provide a kind of electronic equipment, comprising:
At least one processor；And
The memory being connect at least one described processor communication；Wherein,
The memory is stored with the instruction that can be executed by least one described processor, and described instruction is by described at least one
A processor executes, so that at least one described processor is able to carry out the determination side of the intention word as described in above-mentioned first aspect
Method.
The another aspect of the disclosure is to provide a kind of non-instantaneous computer-readable storage medium for being stored with computer instruction
Matter, the determination method that the computer instruction is used to that the computer to be made to execute the intention word as described in above-mentioned first aspect.
The technical effect of the determination method, apparatus for being intended to word, equipment and computer readable storage medium that the disclosure provides
It is:
Determination method, apparatus, equipment and the computer readable storage medium for the intention word that the disclosure provides, comprising: receive
For determining the request instruction of the intention word of promotion message；According to request instruction, obtains the popularization heading message of promotion message, pushes away
Wide content information；The title keyword promoted and include in heading message is extracted, the content for including in promotional content information is extracted and closes
Keyword；The corresponding intention word of promotion message is determined according to title keyword, content keyword.The method, apparatus of disclosure offer,
Equipment and computer readable storage medium, can according to include in promotion message popularization title, promotional content, determine respectively
Corresponding keyword, and then intention word corresponding with promotion message can be determined according to keyword.The intention word energy determined
Enough contents for accurately embodying promotion message introduction, and determined according to keyword and be intended to word, additionally it is possible to it will be related to keyword
Vocabulary as be intended to word, so that it is determined that intention word it is more comprehensive.
Detailed description of the invention
Attached drawing does not constitute the restriction to the application for more fully understanding this programme.Wherein:
Fig. 1 is the flow chart of the determination method of the intention word shown in one exemplary embodiment of the application；
Fig. 2 is the flow chart of the determination method of the intention word shown in the application another exemplary embodiment；
Fig. 3 is the schematic diagram of the determining device of the intention word shown in one exemplary embodiment of the application；
Fig. 4 is the schematic diagram of the determining device of the intention word shown in the application another exemplary embodiment；
Fig. 5 is the block diagram for the electronic equipment for the determination method for realizing the intention word of the embodiment of the present application.
Specific embodiment
It explains below in conjunction with exemplary embodiment of the attached drawing to the application, including the various of the embodiment of the present application
Details should think them only exemplary to help understanding.Therefore, those of ordinary skill in the art should recognize
It arrives, it can be with various changes and modifications are made to the embodiments described herein, without departing from the scope and spirit of the present application.Together
Sample, for clarity and conciseness, descriptions of well-known functions and structures are omitted from the following description.
Before launching promotion message, the corresponding intention word of promotion message can be first determined.When user generates in a network
Behavior be consistent with the intention word, can be corresponding by the intention word such as when user has searched for word relevant content is intended to
Promotion message is pushed to user, to improve the exposure efficiency of information, additionally it is possible to avoid pushing uncorrelated content to user, cause
User's dislike.
Accordingly, it is determined that the accurate intention word to match with promotion message, most important for improving the accuracy rate launched.
It is determined currently based on artificial experience and is intended to word, by many-sided uncertain factor such as the knowledge of staff, industry experience, subjectivity
It influences, causes determining intention word not comprehensive enough, accurate.
It in the scheme of the application, is handled, is extracted wherein by the popularization title respectively to promotion message, promotional content
Keyword, further according to the keyword of extraction respectively determine title be intended to word, content be intended to word, so as to basis
Title be intended to word, content be intended to word determine more comprehensively with the matched intention word of promotion message, also, determine intention word
It is to be obtained based on promotion message itself, so that the intention word determined is more accurate.
The flow chart of the determination method of intention word shown in one exemplary embodiment of Fig. 1 the application.
As shown in Figure 1, the determination method provided in this embodiment for being intended to word, comprising:
Step 101, the request instruction for determining the intention word of promotion message is received.
Method provided in this embodiment can be by having the execution of one or more electronic equipment of computing capability, which sets
It is standby for example to can be computer.
Wherein, which can be the terminal that user uses.In this embodiment, the present embodiment can be mentioned
The method encapsulation of confession in software, and is installed in user terminal, and user terminal is allowed to execute this method.At this point,
User can operate user terminal, to be sent to it request instruction.
Specifically, the electronic equipment can also be the background server of software, webpage, a platform etc..It can be by this reality
The method for applying example offer is deployed in background server, which can be achieved on into the distribution of multiple server compositions
Formula server cluster, also may be implemented into individual server.In this case, user terminal can be by wired or wireless
Network is connected in background server.User can operate user terminal, and then interact with background server.It can specifically grasp
Make user terminal, and request instruction is sent to background server by user terminal.
Further, electronic equipment can receive the intention for being used to determine promotion message generated based on user's operation
The request instruction of word, the request that also can receive based on the intention word for determining promotion message of some mechanism automatic triggers refer to
It enables.For example, after electronic equipment receives promotion message, electronic equipment can be triggered and generate intention for determining promotion message
The request instruction of word, at this point, the processor of the electronic equipment can receive the request instruction of generation.
When practical application, promotion message can be user's offer, such as user wants to carry out the product of oneself
It promotes, then can write product introduction, form promotion message.
Wherein, when promoting in a network to promotion message, the corresponding title of promotion message can be shown in the page, when
When user clicks the title or picture associated with title, can trigger the server to its feed back the promotion message specifically in
Hold, such as one product introduction page of feedback.Therefore, the promotion message that user provides also may include this two parts, popularization title,
Promotional content.It can also be determined by Extension Software Platform according to the promotional content that user provides and promote title.It can be automatic by software
It generates, can also be determined by the staff of Extension Software Platform side.
The promotion message referred in method provided in this embodiment may include two parts, and a part is to promote title letter
Breath, another part is promotional content information.
It wherein, can also include the mark of promotion message in the request instruction, for example, user selects a promotion message A,
And click the key for generating and being intended to word, then electronic equipment can receive user and generate the corresponding request instruction for being intended to word of the A.
Step 102, according to request instruction, popularization heading message, the promotional content information of promotion message are obtained.
Wherein, after electronic equipment receives request instruction, available promotion message corresponding with the request instruction.Such as
Promotion message can be determined according to the mark for including in request instruction.
Specifically, the popularization heading message of available promotion message, promotional content information.Promotion message is promoted
When, it can be shown in the predeterminated position of user's current browse webpage and promote title, can also show and promote the figure of title match
Piece can be clicked if user is interested in it and promote title or picture, so that user terminal shows detailed promotional content,
Promotional content can be shown in the form of landing page.
Further, it promotes heading message, in promotional content information may include specific word content, such as promote mark
It may include " XX institute, the study world of Android developer " in topic, may include specific Jie of XX institute in promotional content
It continues, such as the information such as teacher's situation, course arrangement, achievement of giving lessons.
When practical application, electronic equipment can obtain the text promoted heading message, include in promotional content information respectively
Content.The timing specifically obtained is with no restrictions.
Step 103, the title keyword promoted and include in heading message is extracted, include in extraction promotional content information is interior
Hold keyword.
Wherein it is possible to extract keyword according to the word content for including in heading message is promoted.It can also be according in popularization
Hold the word content in information, extracts keyword.
Specifically, word cutting processing can be carried out to word content, by including nonsense words reject, it is remaining
Vocabulary can be used as keyword.For example, can reject " ", " " etc. vocabulary.
Further, due to including many new terms in network words, can preset one includes network words
Dictionary, word cutting processing is carried out to word content according to the dictionary, in order to avoid some network words are cut into single character.Example
Such as, if carrying out word cutting according to conventional dictionary, it is possible to which network words " Bai Fumei " are cut into " white ", " richness ", " beauty " three lists
Word.
When practical application, with no restrictions to extraction title keyword, the timing of content keyword.
Wherein, content keyword may further include content title word, lexical word.It may include content in promotional content
Title and specific content, can respectively be handled it, obtain content title word, lexical word.
It can also be extracted and be promoted by the algorithm of natural language processing (NLP, Natural Language Processing)
Keyword in title, promotional content.Natural language processing is a subdomains of artificial intelligence.
Step 104, the corresponding intention word of promotion message is determined according to title keyword, content keyword.
Wherein, the title keyword of extraction, content keyword can directly embody the content in promotion message, therefore,
The corresponding intention word of promotion message can be determined according to title keyword, content keyword.
Specifically, may include in promotion message in order to improve promotion message to the influence power of user and much assist or be
The vocabulary to attract eyeball, if these vocabulary are determined as to be intended to word, being intended to word can be with the substantive content of promotion message not
Match.And hence it is also possible to reject the vocabulary unrelated with promotion message substantive content for including in keyword.
Further, industry word packet corresponding with the promotional content can be set.It may include multiple industry words in word packet
It converges, industry word packet can be used, title keyword, content keyword are filtered, can be determined according to filtered keyword
It is intended to word.The keyword for belonging to industry word packet can specifically be retained.
When practical application, filtered title keyword, content keyword can be combined, as intention word.Also
Can be by filtered title keyword directly as word is intended to, it can also be by filtered content keyword directly as intention
Word.The present embodiment is limited not to this.These keywords can directly embody the product information provided in promotion message, such as
" finishing ", " environmental protection " etc..
Wherein, when determining intention word according to filtered title keyword, content keyword.It can also be to filtered
Keyword is further handled, to filter out intention word.For example, default candidate intention word packet can be preset.It should
It may include multiple business vocabulary relevant to promotion message in word packet.Default candidate intention word can be obtained by human-edited
Packet can also pass through the default candidate intention word packet of system automatically generated.
Specifically, business vocabulary can be the relevant vocabulary of corresponding to promotion message product, candidate can anticipate default
In figure word packet, word identical with filtered keyword senses, or word identical with filtered keyword is as intention word.Tool
Body can obtain title according to filtered title keyword and be intended to word, can also be obtained according to filtered content keyword interior
Hold and is intended to word.
Further, word can be intended to according to title, content is intended to word and determines intention word finally corresponding with promotion message.
Method provided in this embodiment is intended to word for determining, this method is by being provided with setting for method provided in this embodiment
Standby to execute, which realizes usually in a manner of hardware and/or software.
The determination method provided in this embodiment for being intended to word, comprising: receive asking for the intention word for determining promotion message
Ask instruction；According to request instruction, popularization heading message, the promotional content information of promotion message are obtained；It extracts and promotes heading message
In include title keyword, extract promotional content information in include content keyword；It is crucial according to title keyword, content
Word determines the corresponding intention word of promotion message.Method provided in this embodiment, can be according to the popularization mark for including in promotion message
Topic, promotional content, determine corresponding keyword, and then meaning corresponding with promotion message can be determined according to keyword respectively
Figure word.The intention word determined can accurately embody the content of promotion message introduction, and determined according to keyword and be intended to word,
Can also by relevant to keyword vocabulary as being intended to word, so that it is determined that intention word it is more comprehensive.
The flow chart of the determination method of intention word shown in Fig. 2 the application another exemplary embodiment.
As shown in Fig. 2, the determination method provided in this embodiment for being intended to word, comprising:
Step 201, the request instruction for determining the intention word of promotion message is received.
Step 202, according to request instruction, popularization heading message, the promotional content information of promotion message are obtained.
Step 203, the title keyword promoted and include in heading message is extracted, include in extraction promotional content information is interior
Hold keyword.
Step 201-203 is similar to the principle of step 101-103 and effect, repeats no more.
Step 204, it determines that title is intended to word according to title keyword, determines that content is intended to word according to content keyword.
Wherein it is possible to determine that the corresponding content of title keyword, content keyword is intended to word respectively.So as to determine more
Add comprehensive intention word.
Specifically, industry word packet corresponding with promotion message can be preset, default candidate intention word can also be set
Packet, can be filtered title keyword, content keyword according to the two word packets, obtain title and be intended to word, content intention
Word.First keyword can be filtered with industry word packet, then keyword is filtered with the default candidate word packet that is intended to, it can also
To be first filtered with the default candidate word packet that is intended to keyword, then keyword is filtered with industry word packet.
It is described below to the case where being first filtered with industry word packet to keyword.
For example, may include fitting up relevant vocabulary in industry word packet if promotion message is finishing relevant information.It can
To preset the word packet of common industry, at directly according to existing industry word packet to the keyword of extraction
Reason.
Further, vocabulary relevant to promotion effect, these vocabulary and industry itself be may include in promotion message
It is uncorrelated, therefore, these vocabulary can be fallen by industry word packet filtering.
When practical application, it can determine that title is intended to word in this manner, it can also content in this manner
It is intended to word, can also determines that title is intended to word and content is intended to word according to such mode.
Wherein it is possible to determine title correlated characteristic word according to title keyword, industry word packet；Further according to title correlated characteristic
Word, the default candidate word packet that is intended to determine that title is intended to word.
Specifically, content correlated characteristic word can also be determined according to content keyword, industry word packet；Further according to content correlation
Feature Words, the default candidate word packet that is intended to determine that content is intended to word.
Further, by industry word packet, key vocabularies relevant to industry can be filtered out, word packet is intended to by candidate
It is for re-filtering to industry relative words, the intention word with promotion message strong correlation can be filtered out.
When practical application, in order to enable the intention word determined is more accurate, it can be crucial by the title for belonging to industry word packet
Word is determined as title correlated characteristic word, then will belong to the default candidate title correlated characteristic word for being intended to word packet and be determined as title meaning
Figure word；The industry keywords that can also will belong to industry word packet is determined as industry correlated characteristic word, then will belong to default candidate meaning
The industry correlated characteristic word of figure word packet is determined as industry and is intended to word.
Wherein, in order to enable the intention word determined is more comprehensive, the close of the title keyword of industry word packet can will be belonged to
Adopted word is determined as title correlated characteristic word, then the near synonym for belonging to the default candidate title correlated characteristic word for being intended to word packet are determined
It is intended to word for title；The near synonym for belonging to the content keyword of industry word packet can also be determined as content correlated characteristic word, then
The near synonym for belonging to the default candidate content correlated characteristic word for being intended to word packet are determined as content and are intended to word.
When practical application, it can determine that title is intended to word, content is intended to word using any of the above-described kind of mode, can be combined with
Above two mode determines that title is intended to word, content is intended to word.
Step 205, are intended to by word and is combined for title intention word, content, obtain the corresponding intention word of promotion message.
Wherein, it will include the vocabulary that can directly embody promotional content in the popularization title being generally arranged, in promotional content
It then will include the content of some details.Therefore, the intention word determined based on popularization title can be determined with based on promotional content
Intention word be combined, to obtain to embody the key content of promotion message, and promotion message details can be embodied
Intention word.
It is combined specifically, any one title can be intended to word and be intended to word with any one content, obtains promotion message
Corresponding intention word.For example, be determined that m title is intended to word, n content intention word altogether, then available m × n intention word
Combination.
Step 206, dispensing is oriented to promotion message according to intention word.
Further, in scheme provided in this embodiment, dispensing can also be oriented to promotion message according to word is intended to,
To improve the exposure efficiency of promotion message.
When practical application, intention word corresponding with promotion message can be set in Extension Software Platform by user, it is specific to be arranged
Vocabulary be input based on the present embodiment determine intention word, so as to so that the Extension Software Platform according to these be intended to words to this
Promotion message is oriented dispensing.This step can be executed by the server of Extension Software Platform.The server and determining intention word
Electronic equipment can be same equipment, be also possible to distinct device.
It can also be directly linked by electronic equipment after determining intention word and be intended to word and promotion message, and then make platform
Dispensing can be oriented to promotion message according to associated intention word.
It specifically can be when user inputs content relevant to word is intended to, to user feedback popularization corresponding with the intention word
Information.
Further, it can receive the search instruction including searching for content, and search intention determined according to search content.
Wherein, when orienting dispensing, the content of user's input and the intention word of promotion message can be specifically combined, to
User promotes.
Specifically, the background server of the platform can receive phase when user inputs search instruction in a platform
The search instruction answered can determine the search intention of user according to the search content for including in search instruction.For example, user searches for
Content be " small two occupy finishing ", then can determine that the search intention of the user is fitted up for small apartment.It can use existing
Semantic understanding technology in technology determines the corresponding search intention of search content.
Promotion message corresponding with search instruction can also be determined according to search intention, intention word, and feed back popularization letter
Breath.
Further, can determine can be each promotion message and closes with the matched intention word of search intention, the intention word
The intention word of connection.Can using with promotion message associated by the matched intention word of search intention as targeted promotion information, and will
Targeted promotion information feeds back to user terminal, to realize the effect that orientation is launched.
It is to determine that search intention is inputted according to user according to promotion message itself due to being intended to word when practical application
Search content determine, when the two matching, it is believed that promotion message and user wish that the content searched for is related, therefore,
Relevant promotion message can be fed back into user terminal, allow users to browse to the promotion message for meeting self-demand,
Simultaneously as promotion message matches with user demand, user also can be interested be in promotion message, and then can be improved popularization
The exposure efficiency of information.
The schematic diagram of the determining device of intention word shown in one exemplary embodiment of Fig. 3 the application.
As shown in figure 3, the determining device provided in this embodiment for being intended to word includes:
Receiving module 31, for receiving the request instruction for determining the intention word of promotion message；
Module 32 is obtained, for according to the request instruction, obtaining the popularization heading message of the promotion message, in popularization
Hold information；
Extraction module 33 extracts in the popularization for extracting the title keyword for including in the popularization heading message
Hold the content keyword for including in information；
Determining module 34, for determining that the promotion message is corresponding according to the title keyword, the content keyword
Intention word.
The determining device provided in this embodiment for being intended to word, including receiving module, for receiving for determining promotion message
Intention word request instruction；Module is obtained, for the popularization heading message of promotion message being obtained, being promoted according to request instruction
Content information；Extraction module is extracted and is wrapped in promotional content information for extracting the title keyword promoted and include in heading message
The content keyword included；Determining module, for determining the corresponding intention of promotion message according to title keyword, content keyword
Word.Device provided in this embodiment, can according to include in promotion message popularization title, promotional content, determine respectively pair
The keyword answered, and then intention word corresponding with promotion message can be determined according to keyword.The intention word determined can
The content of promotion message introduction is accurately embodied, and is determined according to keyword and is intended to word, additionally it is possible to will be relevant to keyword
Vocabulary as be intended to word, so that it is determined that intention word it is more comprehensive.
It is provided in this embodiment be intended to word determining device concrete principle and implementation with embodiment shown in FIG. 1
Similar, details are not described herein again.
The schematic diagram of the determining device of intention word shown in Fig. 4 the application another exemplary embodiment.
As shown in figure 4, the determining device provided in this embodiment for being intended to word, the determining module 34, comprising:
First determination unit 341, it is crucial according to the content for determining that title is intended to word according to the title keyword
Word determines that content is intended to word；
Second determination unit 342, for being intended to word to the title, the content is intended to word and is combined, and obtains described
The corresponding intention word of promotion message.
Optionally, first determination unit 341 is specifically used for:
According to the title keyword, industry word packet corresponding with the promotion message, default candidate intention word packet, determine
The title is intended to word；
And first determination unit 341 is specifically used for:
According to the content keyword, the industry word packet, the default candidate intention word packet, determine that the content is intended to
Word.
Optionally, first determination unit 341 is specifically used for:
Title correlated characteristic word is determined according to the title keyword, the industry word packet；
Determine that the title is intended to word according to the title correlated characteristic word, the default candidate word packet that is intended to；
And first determination unit 341 is specifically used for:
Content correlated characteristic word is determined according to the content keyword, the industry word packet；
Determine that the content is intended to word according to the content correlated characteristic word, the default candidate word packet that is intended to.
Optionally, first determination unit 341 is specifically used for:
The near synonym of the title keyword and/or the title keyword that belong to the industry word packet are determined as
The title correlated characteristic word；
And first determination unit 341 is specifically used for:
The near synonym of the content keyword and/or the content keyword that belong to the industry word packet are determined as
The content correlated characteristic word.
Optionally, first determination unit 341 is specifically used for:
The default candidate title correlated characteristic word and/or the title correlated characteristic for being intended to word packet will be belonged to
The near synonym of word are determined as the title and are intended to word；
And first determination unit 341 is specifically used for:
The default candidate content correlated characteristic word and/or the content correlated characteristic for being intended to word packet will be belonged to
The near synonym of word are determined as the content and are intended to word.
Optionally, described device further includes putting module 35, is used for:
Dispensing is oriented to the promotion message according to the intention word.
Optionally, the putting module 35 is specifically used for:
Receiving includes the search instruction for searching for content, determines search intention according to described search content；
It is intended to according to described search, the intention word is determined promotion message corresponding with described search instruction, and fed back
The promotion message.
It is provided in this embodiment be intended to word determining device concrete principle and implementation with embodiment shown in Fig. 2
Similar, details are not described herein again.
According to an embodiment of the present application, present invention also provides a kind of electronic equipment and a kind of readable storage medium storing program for executing.
As shown in figure 5, being the block diagram according to the determination electronic equipment of the intention word of the embodiment of the present application.Electronic equipment is intended to
Indicate various forms of digital computers, such as, laptop computer, desktop computer, workbench, personal digital assistant, clothes
Business device, blade server, mainframe computer and other suitable computer.Electronic equipment also may indicate that various forms of
Mobile device, such as, personal digital assistant, cellular phone, smart phone, wearable device and other similar computing devices.
Component, their connection and relationship shown in this article and their function are merely exemplary, and are not intended to limitation herein
Described in and/or require the application realization.
As shown in figure 5, the electronic equipment includes: one or more processors 501, memory 502, and each for connecting
The interface of component, including high-speed interface and low-speed interface.All parts are interconnected using different buses, and can be pacified
It installs in other ways on public mainboard or as needed.Processor can to the instruction executed in electronic equipment into
Row processing, including storage in memory or on memory (such as, to be coupled to interface in external input/output device
Display equipment) on show GUI graphical information instruction.In other embodiments, if desired, can be by multiple processors
And/or multiple bus is used together with multiple memories with multiple memories.It is also possible to multiple electronic equipments are connected, it is each
Equipment provides the necessary operation in part (for example, as server array, one group of blade server or multiprocessor system
System).In Fig. 5 by taking a processor 501 as an example.
Memory 502 is non-transitory computer-readable storage medium provided herein.Wherein, the memory is deposited
The instruction that can be executed by least one processor is contained, so that at least one described processor executes intention provided herein
The determination method of word.The non-transitory computer-readable storage medium of the application stores computer instruction, which is used for
Computer is set to execute the determination method of intention word provided herein.
Memory 502 is used as a kind of non-transitory computer-readable storage medium, can be used for storing non-instantaneous software program, non-
Instantaneous computer executable program and module, as the corresponding program of determination method of the intention word in the embodiment of the present application refers to
Order/module (for example, attached receiving module shown in Fig. 3 31, acquisition module 32, extraction module 33 and determining module 34).Processor
501 non-instantaneous software program, instruction and the modules being stored in memory 502 by operation, thereby executing each of server
Kind functional application and data processing, i.e. the determination method of intention word in realization above method embodiment.
Memory 502 may include storing program area and storage data area, wherein storing program area can store operation system
Application program required for system, at least one function；Storage data area can be stored to be made according to the determination electronic equipment for being intended to word
With the data etc. created.In addition, memory 502 may include high-speed random access memory, it can also include non-instantaneous deposit
Reservoir, for example, at least a disk memory, flush memory device or other non-instantaneous solid-state memories.In some embodiments
In, optional memory 502 includes the memory remotely located relative to processor 501, these remote memories can pass through net
Network is connected to the determination electronic equipment for being intended to word.The example of above-mentioned network includes but is not limited to internet, intranet, local
Net, mobile radio communication and combinations thereof.
The determination electronic equipment for being intended to word can also include: input unit 503 and output device 504.Processor 501 is deposited
Reservoir 502, input unit 503 and output device 504 can be connected by bus or other modes, to pass through bus in Fig. 5
For connection.
Input unit 503 can receive the number or character information of input, and generate the determination electronic equipment with intention word
User setting and function control related key signals input, such as touch screen, keypad, mouse, track pad, touch tablet,
The input units such as indicating arm, one or more mouse button, trace ball, control stick.Output device 504 may include that display is set
Standby, auxiliary lighting apparatus (for example, LED) and haptic feedback devices (for example, vibrating motor) etc..The display equipment may include but
It is not limited to, liquid crystal display (LCD), light emitting diode (LED) display and plasma scope.In some embodiments
In, display equipment can be touch screen.
The various embodiments of system and technology described herein can be in digital electronic circuitry, integrated circuit system
It is realized in system, dedicated ASIC (specific integrated circuit), computer hardware, firmware, software, and/or their combination.These are various
Embodiment may include: to implement in one or more computer program, which can be
It executes and/or explains in programmable system containing at least one programmable processor, which can be dedicated
Or general purpose programmable processors, number can be received from storage system, at least one input unit and at least one output device
According to and instruction, and data and instruction is transmitted to the storage system, at least one input unit and this at least one output
Device.
These calculation procedures (also referred to as program, software, software application or code) include the machine of programmable processor
Instruction, and can use programming language, and/or the compilation/machine language of level process and/or object-oriented to implement these
Calculation procedure.As used herein, term " machine readable media " and " computer-readable medium " are referred to for referring to machine
It enables and/or data is supplied to any computer program product, equipment, and/or the device of programmable processor (for example, disk, light
Disk, memory, programmable logic device (PLD)), including, receive the machine readable of the machine instruction as machine-readable signal
Medium.Term " machine-readable signal " is referred to for machine instruction and/or data to be supplied to any of programmable processor
Signal.
In order to provide the interaction with user, system and technology described herein, the computer can be implemented on computers
The display device for showing information to user is included (for example, CRT (cathode-ray tube) or LCD (liquid crystal display) monitoring
Device)；And keyboard and indicator device (for example, mouse or trace ball), user can by the keyboard and the indicator device come
Provide input to computer.The device of other types can be also used for providing the interaction with user；For example, being supplied to user's
Feedback may be any type of sensory feedback (for example, visual feedback, audio feedback or touch feedback)；And it can use
Any form (including vocal input, voice input or tactile input) receives input from the user.
System described herein and technology can be implemented including the computing system of background component (for example, as data
Server) or the computing system (for example, application server) including middleware component or the calculating including front end component
System is (for example, the subscriber computer with graphic user interface or web browser, user can pass through graphical user circle
Face or the web browser to interact with the embodiment of system described herein and technology) or including this backstage portion
In any combination of computing system of part, middleware component or front end component.Any form or the number of medium can be passed through
Digital data communicates (for example, communication network) and is connected with each other the component of system.The example of communication network includes: local area network
(LAN), wide area network (WAN) and internet.
Computer system may include client and server.Client and server is generally off-site from each other and usually logical
Communication network is crossed to interact.By being run on corresponding computer and each other with the meter of client-server relation
Calculation machine program generates the relationship of client and server.
It should be understood that various forms of processes illustrated above can be used, rearrangement increases or deletes step.Example
Such as, each step recorded in the application of this hair can be performed in parallel or be sequentially performed the order that can also be different and execute,
As long as it is desired as a result, being not limited herein to can be realized technical solution disclosed in the present application.
Above-mentioned specific embodiment does not constitute the limitation to the application protection scope.Those skilled in the art should be bright
White, according to design requirement and other factors, various modifications can be carried out, combination, sub-portfolio and substitution.It is any in the application
Spirit and principle within made modifications, equivalent substitutions and improvements etc., should be included within the application protection scope.
Claims (18)
1. a kind of determination method for being intended to word characterized by comprising
Receive the request instruction for determining the intention word of promotion message；
According to the request instruction, popularization heading message, the promotional content information of the promotion message are obtained；
The title keyword for including in the popularization heading message is extracted, the content for including in the promotional content information is extracted and closes
Keyword；
The corresponding intention word of the promotion message is determined according to the title keyword, the content keyword.
2. the method according to claim 1, wherein described crucial according to the title keyword, the content
Word determines the corresponding intention word of the promotion message, comprising:
It determines that title is intended to word according to the title keyword, determines that content is intended to word according to the content keyword；
Are intended to by word and is combined for title intention word, the content, obtains the corresponding intention word of the promotion message.
3. according to the method described in claim 2, it is characterized in that, described determine that title is intended to according to the title keyword
Word, comprising:
According to the title keyword, industry word packet corresponding with the promotion message, it is default candidate be intended to word packet, determine described in
Title is intended to word；
And determine that content is intended to word according to the content keyword, comprising:
According to the content keyword, the industry word packet, the default candidate intention word packet, determine that the content is intended to word.
4. according to the method described in claim 3, it is characterized in that,
It is described that word packet is intended to according to the title keyword, industry word packet corresponding with the promotion message, default candidate, it determines
The title is intended to word, comprising:
Title correlated characteristic word is determined according to the title keyword, the industry word packet；
Determine that the title is intended to word according to the title correlated characteristic word, the default candidate word packet that is intended to；
And it is described according to the content keyword, the industry word packet, the default candidate intention word packet, it determines in described
Hold and be intended to word, comprising:
Content correlated characteristic word is determined according to the content keyword, the industry word packet；
Determine that the content is intended to word according to the content correlated characteristic word, the default candidate word packet that is intended to.
5. according to the method described in claim 4, it is characterized in that, described according to the title keyword, the industry word packet
Determine title correlated characteristic word, comprising:
The near synonym of the title keyword and/or the title keyword that belong to the industry word packet are determined as described
Title correlated characteristic word；
And described content correlated characteristic word is determined according to the content keyword, the industry word packet, comprising:
The near synonym of the content keyword and/or the content keyword that belong to the industry word packet are determined as described
Content correlated characteristic word.
6. according to the method described in claim 4, it is characterized in that,
It is described according to the title correlated characteristic word, the default candidate word packet that is intended to determine that the title is intended to word, comprising:
The default candidate title correlated characteristic word for being intended to word packet and/or the title correlated characteristic word will be belonged to
Near synonym are determined as the title and are intended to word；
And it is described according to the content correlated characteristic word, the default candidate word packet that is intended to determine that the content is intended to word, packet
It includes:
The default candidate content correlated characteristic word for being intended to word packet and/or the content correlated characteristic word will be belonged to
Near synonym are determined as the content and are intended to word.
7. method according to claim 1-4, which is characterized in that further include:
Dispensing is oriented to the promotion message according to the intention word.
8. method according to claim 1-4, which is characterized in that further include:
Receiving includes the search instruction for searching for content, determines search intention according to described search content；
Promotion message corresponding with described search instruction is determined according to described search intention, the intention word, and described in feedback
Promotion message.
9. a kind of determining device for being intended to word characterized by comprising
Receiving module, for receiving the request instruction for determining the intention word of promotion message；
Module is obtained, for obtaining popularization heading message, the promotional content letter of the promotion message according to the request instruction
Breath；
Extraction module extracts the promotional content information for extracting the title keyword for including in the popularization heading message
In include content keyword；
Determining module, for determining the corresponding intention of the promotion message according to the title keyword, the content keyword
Word.
10. device according to claim 9, which is characterized in that the determining module, comprising:
First determination unit is determined for determining that title is intended to word according to the title keyword according to the content keyword
Content is intended to word；
Second determination unit, for being intended to word to the title, the content is intended to word and is combined, and obtains the promotion message
Corresponding intention word.
11. device according to claim 10, which is characterized in that first determination unit is specifically used for:
According to the title keyword, industry word packet corresponding with the promotion message, it is default candidate be intended to word packet, determine described in
Title is intended to word；
And first determination unit is specifically used for:
According to the content keyword, the industry word packet, the default candidate intention word packet, determine that the content is intended to word.
12. device according to claim 11, which is characterized in that
First determination unit is specifically used for:
Title correlated characteristic word is determined according to the title keyword, the industry word packet；
Determine that the title is intended to word according to the title correlated characteristic word, the default candidate word packet that is intended to；
And first determination unit is specifically used for:
Content correlated characteristic word is determined according to the content keyword, the industry word packet；
Determine that the content is intended to word according to the content correlated characteristic word, the default candidate word packet that is intended to.
13. device according to claim 12, which is characterized in that first determination unit is specifically used for:
The near synonym of the title keyword and/or the title keyword that belong to the industry word packet are determined as described
Title correlated characteristic word；
And first determination unit is specifically used for:
The near synonym of the content keyword and/or the content keyword that belong to the industry word packet are determined as described
Content correlated characteristic word.
14. device according to claim 12, which is characterized in that
First determination unit is specifically used for:
The default candidate title correlated characteristic word for being intended to word packet and/or the title correlated characteristic word will be belonged to
Near synonym are determined as the title and are intended to word；
And first determination unit is specifically used for:
The default candidate content correlated characteristic word for being intended to word packet and/or the content correlated characteristic word will be belonged to
Near synonym are determined as the content and are intended to word.
15. according to the described in any item devices of claim 9-12, which is characterized in that further include putting module, be used for:
Dispensing is oriented to the promotion message according to the intention word.
16. device according to claim 13, which is characterized in that the putting module is specifically used for:
Receiving includes the search instruction for searching for content, determines search intention according to described search content；
Promotion message corresponding with described search instruction is determined according to described search intention, the intention word, and described in feedback
Promotion message.
17. a kind of electronic equipment characterized by comprising
At least one processor；And
The memory being connect at least one described processor communication；Wherein,
The memory is stored with the instruction that can be executed by least one described processor, and described instruction is by described at least one
It manages device to execute, so that at least one described processor is able to carry out method of any of claims 1-8.
18. a kind of non-transitory computer-readable storage medium for being stored with computer instruction, which is characterized in that the computer refers to
It enables for making the computer perform claim require method described in any one of 1-8.
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