CN112734374A - Enterprise client marketing intelligent management system based on cloud computing - Google Patents
Enterprise client marketing intelligent management system based on cloud computing Download PDFInfo
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- CN112734374A CN112734374A CN202110007030.5A CN202110007030A CN112734374A CN 112734374 A CN112734374 A CN 112734374A CN 202110007030 A CN202110007030 A CN 202110007030A CN 112734374 A CN112734374 A CN 112734374A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/10—Office automation; Time management
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/21—Design, administration or maintenance of databases
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/50—Centralised arrangements for answering calls; Centralised arrangements for recording messages for absent or busy subscribers ; Centralised arrangements for recording messages
- H04M3/51—Centralised call answering arrangements requiring operator intervention, e.g. call or contact centers for telemarketing
- H04M3/5183—Call or contact centers with computer-telephony arrangements
- H04M3/5191—Call or contact centers with computer-telephony arrangements interacting with the Internet
Abstract
The invention provides an enterprise customer marketing intelligent management system based on cloud computing, which is characterized in that: the method comprises the following steps: the system comprises a cloud computing-based customer relationship management system (BIZCRM), a distributed communication centralized management system and an intelligent communication terminal embedded telemarketing system, wherein the cloud computing-based customer relationship management system (BIZCRM) is connected with the distributed communication centralized management system and is also connected with the intelligent communication terminal embedded telemarketing system through the Internet, and the intelligent communication terminal embedded telemarketing system transmits information to the cloud computing-based customer relationship management system (BIZCRM) and the distributed communication centralized management system. The invention improves the working efficiency of enterprises, facilitates the management of enterprise managers on marketing representatives and customers, and can further reduce the time and cost of manual marketing.
Description
Technical Field
The invention belongs to the technical field of electronic information, and discloses a cloud computing architecture based on the integration of computer software technology and intelligent hardware, the combination of network, communication, intelligent telephone, database and other technologies, and an application system for enterprise customer marketing management for developing customer relationship management and providing accurate telemarketing.
Background
An enterprise customer marketing intelligent management system (BIZCRM for short) for intelligently managing customers and providing accurate telemarketing is a center for integrating customer management and interactive marketing, integrates all links of customer management, before sale, during sale and after sale, and effectively distinguishes and manages customers and customers to carry out one-to-one marketing mode. With the serious homogenization of products and services, enterprises of various industry companies face increasingly intense market competition, but the traditional marketing means cannot meet the requirements of modern market competition. In order to further improve the service marketing efficiency and maintain and develop managed customers, an enterprise customer marketing intelligent management system with an active service measure is provided on the basis of an enterprise customer relationship management system.
The enterprise client marketing intelligent management system can enable enterprises to realize a method of planning, organizing and efficiently expanding customer groups, improving customer satisfaction, maintaining customers, accurately marketing and other market behaviors through communication technologies such as telephone and short message, and provides various services such as new business notification, return visit, active marketing, festival birthday greeting, complaint satisfaction return visit, debt payment promotion, due reminding, transaction reminding, activity notification and the like for the clients. From the actual development situation in recent years, the initiative outbound service of the telemarketing center greatly strengthens the communication connection between enterprises and clients, and enhances the pertinence of the service.
However, in the process of popularizing artificial intelligence in the enterprise transformation period, the intelligent machine replaces an artificial post, and the working efficiency of replaced personnel or artificial intelligence is improved, and the whole marketing activities are developed by using fragment time, the enterprise fully utilizes big data to obtain numerous customers, and the enterprise is fast updated along with the increase of the number of customers and marketing representatives and the service types, so that the enterprise is confronted with the use of non-professional customer service and marketing personnel, and in the marketing process, due to the problems of large workload, more dialing errors, low efficiency, incapability of keeping up with the customer management and marketing management level, and many complaints caused by the problems, the customer information learned in the conversation process with the customer is forgotten, the due customer is not reminded to repeatedly purchase in time, and the bottleneck of improving the service quality and the working efficiency is certainly formed; meanwhile, with the increasing functions and the increasing scales of the enterprise customer management center and the telemarketing center, the operating costs of the customer management center and the telemarketing center are also rapidly increased. Therefore, how to improve the operation efficiency and reduce the operation cost of the telemarketing center has become another important issue in front of enterprises. If a simple and efficient management system combining intelligent customer management and accurate marketing telemarketing can be reasonably established, the automatic service processing function (automatic and accurate customer identification, automatic corresponding marketing personnel, automatic telephone dialing, automatic marketing result synchronization, automatic uploading and call record retrieval, automatic expiration reminding, automatic marketing short message sending, automatic function updating and the like) of the system is fully exerted, the working efficiency of an enterprise can be greatly improved, the management of marketing representatives by the management personnel is facilitated, the cost of manual marketing representatives can be reduced, and the system is an effective method for improving the efficiency and reducing the cost of the enterprise.
Disclosure of Invention
The invention provides an enterprise client marketing intelligent management system based on cloud computing for solving the existing problems, authority setting is carried out through staff numbers, and clients are matched through staff numbers, so that the client can be automatically and accurately identified, the marketing personnel can be automatically corresponded, the telephone can be automatically dialed, marketing results can be automatically synchronized, client information can be displayed through incoming calls, last contact records can be displayed through the incoming calls, client managers can be automatically affiliated, call records can be automatically uploaded and retrieved, the clients can be automatically reminded, marketing reports can be automatically counted, automatic function updating can be carried out, the working efficiency of an enterprise can be improved, management of marketing representatives and the clients can be facilitated for enterprise managers, and the time and cost of manual marketing can be further reduced.
The invention is realized by the following technical scheme:
enterprise customer marketing intelligent management system based on cloud includes: the system comprises a cloud computing-based customer relationship management system (BIZCRM), a distributed communication centralized management system and an intelligent communication terminal embedded telemarketing system, wherein the cloud computing-based customer relationship management system (BIZCRM) is connected with the distributed communication centralized management system through the Internet or an intranet and is also connected with the intelligent communication terminal embedded telemarketing system through the Internet or the intranet, and the intelligent communication terminal embedded telemarketing system transmits information to the cloud computing-based customer relationship management system (BIZCRM) and the distributed communication centralized management system.
The cloud computing-based enterprise customer marketing intelligent management system further comprises a plurality of clients and a server, the server comprises a business server, a file server, a recording server and a plurality of mobile phones or telephone sets (the telephone sets and the mobile phones need to be provided with android/IOS systems), the business server is used for collecting system operation and big data information, recording and storing conversation and dialing, the business server is connected with a customer relationship management system (BIZCRM) based on cloud computing and a distributed communication centralized management system, the file server is connected with a customer relationship management system (BIZCRM) based on cloud computing, a distributed communication centralized management system and an intelligent communication terminal embedded telemarketing system, the recording server is connected with the distributed communication centralized management system and the intelligent communication terminal embedded telemarketing system, and the intelligent communication terminal embedded telemarketing system is arranged in the mobile phone or the telephone.
The customer relationship management system (BIZCRM) based on cloud computing is realized by a customer management cloud platform webpage, a login interface is arranged on a webpage home page of the customer management cloud platform webpage, a login account needs to be set for login, the customer management cloud platform is logged in a website terminal device, customers are searched and browsed in the customer management cloud platform, a 'dialing' button and a 'hanging-up' button behind a customer number are clicked, a communication terminal of an intelligent communication terminal embedded telephone marketing system of the customer relationship management system (BIZCRM) based on cloud computing is connected to realize automatic synchronous dialing-out and hanging-up functions, and a marketing management connection on the customer relationship management system (CRM) cloud platform is clicked to enter a distributed communication centralized management system of the customer relationship management system (BIZCRM) based on cloud computing.
The distributed communication centralized management system is provided with: the system comprises a headquarter, province, city, county and branch point upper and lower 5-level management authorities, is used for centralized management of all levels of institutions in the country, the province, the city, the county and the city, specially checks and counts a certain area or field, is convenient for handling complaints, work supervision, marketing management, key customer maintenance and authority distribution use, and the authority use refers to the authority management personnel of the upper level institutions checking all lower-level telemarketing processes and managing the authorities of all levels of institutions.
The distributed communication centralized management system comprises a login management background module, a home page browsing mechanism and personnel module, an export mechanism call statistical report module, an export site personnel call statistical report module, a call record module for checking or exporting site personnel, a task management module, a marketing management module, an equipment statistical module, a retrieval call record module, a staff password resetting module and a mechanism authority management module.
The login management background module is used for logging in an account and a password of a customer management cloud platform, the login account of the login module must be consistent with the login account of a customer relationship management system (BIZCRM) based on cloud computing, and after login is successful, the login module jumps to a management background home page, so that the login management background module has the authority of superior organization managers to check all lower-level telemarketing processes and manage all levels of organizations.
The left sides of the pages of the home page browsing mechanism and the personnel module are mechanism lists, and the local mechanism and the subordinate mechanism for displaying the current login account are divided into: the headquarter, province level, city level, county level and branch point 5-level mechanisms click the plus sign or minus sign in front of the mechanism name, and the sub-mechanisms of the mechanisms can be unfolded or folded; and the right side of the page is a personnel list for displaying all personnel of the currently selected mechanism.
The mechanism call statistics report module can derive the call statistics report of the currently selected mechanism, the report comprises the sub-mechanism and the website customer manager, the page jumps to the mechanism call statistics report page after clicking, the minimum call duration (the call less than the duration is not counted) is input in the mechanism call statistics report page, the start time and the end time which need to be counted are selected (or a time period shortcut option below the click is selected), and the mechanism call statistics report module clicks a confirmation button, so that the report viewing interface can be jumped to. And clicking a download button at the upper right corner of the mouse right button interface to click an option of 'save as' in a pop-up menu, selecting a path to be downloaded, and starting to download the report file after clicking 'save'.
And the website personnel call statistical report exporting module selects a website in the home page browsing mechanism list, clicks a 'statistical report' button in the website personnel list and opens a 'staff statistical report exporting' page.
The call record module for checking or exporting the site personnel selects the site in the home page browsing mechanism list, clicks a call record button in the site personnel list, opens an employee call record page, can see the details of the call record of the employee on the page, comprises data such as call objects, call types, call time, call duration, marketing results and the like, can play or download call records during call on line, can click an export button at the upper right corner, and can download the call records to the local in the form of Excel files.
The task list management module is a convenient function for superior management to distribute marketing tasks to subordinate cities or websites, superior management staff can conveniently push the marketing tasks to a marketing telephone of a website customer manager through the task list, the customer manager can carry out purposeful telephone marketing according to the content of the task list and assigned customers, and in addition, the superior staff can see each specific call record and check the daily progress and the overall marketing condition of the tasks. And the task list management comprises adding a task list, modifying or deleting the task list and exporting a task list statistical report.
The device statistics module can see the total number of device activations under the organization and the total number of device activations today.
And the organization authority management module clicks the organization management in a home page after login, a pull-down menu can select to import or export the current organization personnel to form an EXCEL file, and the superior sets the level authority of the subordinate management personnel in the EXCEL file in an authority mode of whether the modification is yes or not.
The intelligent communication terminal embedded telemarketing system is embedded in a plurality of telephones and mobile phones, the telephones and the mobile phones are controlled by seats when dialing through a customer relationship management system (CRM) cloud platform, and the telephones and the mobile phones are not controlled by the seats when dialing and calling, and the intelligent communication terminal embedded telemarketing system and a customer relationship management system (BIZCRM) based on cloud computing, a distributed communication centralized management system, communication data, recording data and marketing results are uploaded to two file servers and two recording servers to be stored in an instant and synchronous mode.
The intelligent communication terminal embedded telemarketing system comprises: the system comprises a login module, a dial button module, a switching client module, a marketing management module, a call record module, a task list module, a local client adding module, a call record retrieval module, a marketing short message sending module and an incoming call on-hook short message sending module.
The login module login account number must be consistent with a login account number of a cloud computing-based customer relationship management system (BIZCMS).
The switching client module is used for solving the problem that when a number has a plurality of pieces of client information, a switching client button is displayed on an interface, and correct client information needs to be selected, because the correct client information is related to the name of the client in which the return visit record of the call appears.
The marketing management module may fill out marketing results that are automatically synchronized to a cloud computing based customer relationship management system (BIZCRM) when the call is over.
The task list module is established by superior organization management personnel, and the website personnel only need to import the task list into the client and dial the telephone externally according to the content of the task list, and click a 'task list' button in the telephone. The page will display all the task tickets assigned to the local site, if there is no content, the superior organization does not assign tasks to the local site. And clicking the task list marked as 'started', so that the details of the task list can be checked.
The adding local client module is used for clients which are not in the client management cloud platform but need to be temporarily stored, the content stored by the local clients cannot be synchronized into the client management cloud platform, a page of 'my client' is opened in the phone, the column of 'local client' is selected to click an adding button at the back of the local client, the content of the client such as name and contact way is filled in, and the storing button at the upper right corner is clicked.
The invention has the beneficial effects that:
1. the cloud computing-based customer relationship management system (CRM) is connected with the intelligent communication terminal embedded telephone marketing system through the Internet, and can automatically and accurately identify customers, automatically correspond to marketing personnel, automatically make a call, synchronize marketing results, caller identification customer information, caller identification last contact records, automatic attribution customer managers, upload and retrieve conversation records, automatically remind the customers, automatically count marketing reports and automatically update functions, the working efficiency of enterprises is improved, the management of enterprise managers on marketing representatives and customers is facilitated, and the time and cost of manual marketing can be reduced.
2. The customer relationship management system (CRM) based on cloud computing is connected with the distributed communication centralized management system, can be used for centralized management of organizations of all levels such as the whole nation, the whole province and the whole city, specially checks and counts a certain area or field, is convenient for handling complaints, work supervision, marketing management, key customer maintenance and authority distribution use, and the authority use refers to that managers of superior organizations check all telemarketing processes of subordinate and manage authorities of the organizations of all levels.
Drawings
FIG. 1 is a block diagram of the present invention;
FIG. 2 is a block diagram of a distributed centralized communication management system;
fig. 3 is a block diagram of an intelligent communication terminal embedded telemarketing system.
Detailed Description
The invention is further illustrated by the following non-limiting examples:
example 1
Enterprise customer marketing intelligent management system based on cloud includes: the system comprises a cloud computing-based customer relationship management system (CRM), a distributed communication centralized management system and an intelligent communication terminal embedded telemarketing system, wherein the cloud computing-based customer relationship management system (CRM) is connected with the distributed communication centralized management system and is also connected with the intelligent communication terminal embedded telemarketing system through the Internet, and the intelligent communication terminal embedded telemarketing system transmits information to the cloud computing-based customer relationship management system (CRM) and the distributed communication centralized management system through a server.
The cloud computing-based enterprise customer marketing intelligent management system further comprises a plurality of clients and a server, the server comprises a service server, a file server, a recording server and a plurality of mobile phones or telephones, the business server is used for collecting system operation and big data information, recording and storing conversation and dialing, the business server is connected with a customer relationship management system (BIZCRM) based on cloud computing and a distributed communication centralized management system, the file server is connected with a customer relationship management system (BIZCRM) based on cloud computing, a distributed communication centralized management system and an intelligent communication terminal embedded telemarketing system, the recording server is connected with the distributed communication centralized management system and the intelligent communication terminal embedded telemarketing system, and the intelligent communication terminal embedded telemarketing system is arranged in the mobile phone or the telephone.
The customer relationship management system (BIZCRM) based on cloud computing is realized by a customer management cloud platform webpage, a login interface is arranged on a webpage home page of the customer management cloud platform webpage, a login account needs to be set for login, the customer management cloud platform is logged in a website terminal device, customers are searched and browsed in the customer management cloud platform, a 'dialing' button and a 'hanging-up' button behind a customer number are clicked, a communication terminal of an intelligent communication terminal embedded telephone marketing system of the customer relationship management system (BIZCRM) based on cloud computing is connected to realize automatic synchronous dialing-out and hanging-up functions, and a marketing management connection on the customer relationship management system (CRM) cloud platform is clicked to enter a distributed communication centralized management system of the customer relationship management system (BIZCRM) based on cloud computing.
The distributed communication centralized management system is provided with: the system comprises a headquarter, province, city, county and branch point upper and lower 5-level management authorities, is used for centralized management of all levels of institutions in the country, the province, the city, the county and the city, specially checks and counts a certain area or field, is convenient for handling complaints, work supervision, marketing management, key customer maintenance and authority distribution use, and the authority use refers to the authority management personnel of the upper level institutions checking all lower-level telemarketing processes and managing the authorities of all levels of institutions.
The distributed communication centralized management system comprises a login management background module, a home page browsing mechanism and personnel module, an export mechanism call statistical report module, an export site personnel call statistical report module, a call record module for checking or exporting site personnel, a task list management module, an equipment statistical module, a retrieval call record module, a staff password resetting module and an organization authority management module.
The login management background module is used for logging in an account and a password of the customer management cloud platform, jumping to a management background home page after login is successful, and having the authority of a superior organization manager to check all lower-level telemarketing processes and manage all levels of organizations.
The left sides of the pages of the home page browsing mechanism and the personnel module are mechanism lists, and the local mechanism and the subordinate mechanism for displaying the current login account are divided into: the headquarter, province level, city level, county level and branch point 5-level mechanisms click the plus sign or minus sign in front of the mechanism name, and the sub-mechanisms of the mechanisms can be unfolded or folded; and the right side of the page is a personnel list for displaying all personnel of the currently selected mechanism.
The mechanism call statistics report module can derive the call statistics report of the currently selected mechanism, the report comprises the sub-mechanism and the website customer manager, the page jumps to the mechanism call statistics report page after clicking, the minimum call duration (the call less than the duration is not counted) is input in the mechanism call statistics report page, the start time and the end time which need to be counted are selected (or a time period shortcut option below the click is selected), and the mechanism call statistics report module clicks a confirmation button, so that the report viewing interface can be jumped to. And clicking a download button at the upper right corner of the mouse right button interface to click an option of 'save as' in a pop-up menu, selecting a path to be downloaded, and starting to download the report file after clicking 'save'.
And the website personnel call statistical report exporting module selects a website in the home page browsing mechanism list, clicks a 'statistical report' button in the website personnel list and opens a 'staff statistical report exporting' page.
The call record module for checking or exporting the site personnel selects the site in the home page browsing mechanism list, clicks a call record button in the site personnel list, opens an employee call record page, can see the details of the call record of the employee on the page, comprises data such as call objects, call types, call time, call duration, marketing results and the like, can play or download call records during call on line, can click an export button at the upper right corner, and can download the call records to the local in the form of Excel files.
The task list management module comprises a task list adding module, a task list modifying or deleting module and a task list statistical report exporting module.
The device statistics module can see the total number of device activations under the organization and the total number of device activations today.
The organization authority management module clicks organization management in a home page after login by an organization person with superior management authority, a pull-down menu can select to import or export the current organization person to form an EXCEL file, and the superior sets the level authority of the subordinate management person in the EXCEL file in an authority mode of whether the modification is yes or not.
The intelligent communication terminal embedded type telephone marketing system is embedded into 50000 telephones and 50000 mobile phones, the telephones and the mobile phones need to be provided with android/IOS systems, the telephones and the mobile phones are controlled by seats when dialing through a customer relationship management system (CRM) cloud platform, the telephones and the mobile phones are not controlled by the seats when dialing and calling, and the intelligent communication terminal embedded type telephone marketing system is in interactive communication with the customer relationship management system (CRM) based on cloud computing, a distributed communication centralized management system, communication data, recording data and marketing results are uploaded to two file servers and two recording servers to be stored in real time and synchronously.
The intelligent communication terminal embedded telemarketing system comprises: the system comprises a login module, a dial button module, a switching client module, a marketing result module, a call record module, a task list module, a local client adding module, a call record retrieval module, a marketing short message sending module and an incoming call on-hook short message sending module.
The login account of the login module must be consistent with the login account of a customer relationship management system (CRM) based on cloud computing.
And a 'switch client' button is displayed on the switch client module interface, and correct client information needs to be selected.
The marketing results module may fill out marketing results that are automatically synchronized to a cloud computing based customer relationship management system (BIZCRM) when the call is completed.
The task list module is established by superior organization management personnel, and the website personnel only need to import the task list into the client and dial the telephone externally according to the content of the task list, and click a 'task list' button in the telephone. The page will display all the task tickets assigned to the local site, if there is no content, the superior organization does not assign tasks to the local site. And clicking the task list marked as 'started', so that the details of the task list can be checked.
The adding local client module is used for opening a page of 'my client' in the phone when the content stored by the local client is not synchronized in the client management cloud platform, selecting a 'local client' column to click an adding button at the back of the local client, filling in the content of the client such as name and contact information, and clicking a storing button at the upper right corner.
The above description is only an embodiment of the present invention, and is not intended to limit the present invention, and it is obvious to those skilled in the art that various modifications and variations can be made in the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. Enterprise client marketing intelligent management system based on cloud computing is characterized in that: the method comprises the following steps: the system comprises a cloud computing-based customer relationship management system (BIZCRM), a distributed communication centralized management system and an intelligent communication terminal embedded telemarketing system, wherein the cloud computing-based customer relationship management system (BIZCRM) is connected with the distributed communication centralized management system and is also connected with the intelligent communication terminal embedded telemarketing system through the Internet, and the intelligent communication terminal embedded telemarketing system transmits information to the cloud computing-based customer relationship management system (BIZCRM) and the distributed communication centralized management system;
the intelligent communication terminal embedded telephone marketing system is embedded into a plurality of telephones and mobile phones, the telephones and the mobile phones are controlled by the agents when dialing through a Customer Relationship Management (CRM) cloud platform, and the telephones and the mobile phones are not controlled by the agents when independently dialing and calling;
the intelligent communication terminal embedded telemarketing system comprises: a marketing result module; and the marketing result module is used for filling out marketing results, and when the call is finished, the filled-out marketing results are automatically synchronized to a customer relationship management system (BIZCRM) based on cloud computing.
2. The cloud-based enterprise customer marketing intelligent management system of claim 1, further comprising a plurality of servers; the server comprises a file server and a recording server, the intelligent communication terminal embedded telemarketing system is in interactive communication with a cloud computing-based customer relationship management system (BIZCRM) and a distributed communication centralized management system, and communication data and recording data are uploaded to the file server and the recording server in real time and are stored.
3. The cloud-computing-based enterprise customer marketing intelligent management system of claim 2, wherein said server further comprises: a business server connected to a cloud computing-based customer relationship management system (BIZCMS) and a distributed communication centralized management system.
4. The cloud-computing-based enterprise customer marketing intelligent management system according to any one of claims 1 to 3, wherein the intelligent communication terminal embedded telemarketing system comprises a client switching module, wherein the client switching module is used for displaying a client switching button on an interface when a plurality of pieces of customer information exist in one number, and determining a customer corresponding to a return visit record of the call according to correct customer information.
5. The cloud computing-based enterprise customer marketing intelligent management system according to any one of claims 1-3, wherein the intelligent communication terminal embedded telemarketing system comprises a task list module used for displaying all task lists distributed to a local website.
6. The cloud computing-based enterprise customer marketing intelligent management system according to any one of claims 1-3, wherein the intelligent communication terminal embedded telemarketing system comprises: the system comprises a login module, a dialing button module, a call record module, a local client adding module, a call record retrieval module, a marketing short message sending module and an incoming call on-hook short message sending module.
7. The cloud computing-based enterprise customer marketing intelligent management system of claim 1, wherein: the customer relationship management system (BIZCRM) based on cloud computing is realized by a customer management cloud platform webpage, a login interface is arranged on a webpage home page of the customer management cloud platform webpage, a login account needs to be set for login, the customer management cloud platform is logged in a website terminal device, customers are searched and browsed in the customer management cloud platform, a dial-up button behind a customer number is clicked, and an intelligent communication terminal embedded telephone marketing system connected with the customer relationship management system (BIZCRM) based on cloud computing realizes an automatic synchronous dial-out function.
8. The cloud computing-based enterprise customer marketing intelligent management system of claim 1, wherein: the distributed communication centralized management system is provided with: the system comprises a headquarter, province, city, county and branch point upper and lower 5-level management authorities, is used for centralized management of all levels of institutions in the country, the province, the city, the county and the city, specially checks and counts a certain area or field, is convenient for handling complaints, work supervision, marketing management, key customer maintenance and authority distribution use, and the authority use refers to the authority management personnel of the upper level institutions checking all lower-level telemarketing processes and managing the authorities of all levels of institutions.
9. The cloud computing-based enterprise customer marketing intelligent management system of claim 1, wherein: the distributed communication centralized management system comprises a login management background module, a home page browsing mechanism and personnel module, an export mechanism call statistical report module, an export site personnel call statistical report module, a call record module for checking or exporting site personnel, a task list management module, an equipment statistical module, a retrieval call record module, a staff password resetting module and an organization authority management module.
10. The cloud computing-based enterprise customer marketing intelligent management system of claim 1, wherein: the server comprises a service server, a file server and a recording server and is used for service processing, big data information acquisition and recording and storing conversation.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110007030.5A CN112734374A (en) | 2017-07-07 | 2017-07-07 | Enterprise client marketing intelligent management system based on cloud computing |
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| CN201710549830.3A CN107392450B (en) | 2017-07-07 | 2017-07-07 | Enterprise client marketing intelligent management system based on cloud computing |
| CN202110007030.5A CN112734374A (en) | 2017-07-07 | 2017-07-07 | Enterprise client marketing intelligent management system based on cloud computing |
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| CN202011644228.6A Pending CN112668915A (en) | 2017-07-07 | 2017-07-07 | Enterprise client marketing intelligent management system |
| CN202011644226.7A Pending CN112668914A (en) | 2017-07-07 | 2017-07-07 | Customer marketing management system based on cloud computing |
| CN202110008107.0A Pending CN112668922A (en) | 2017-07-07 | 2017-07-07 | Enterprise client marketing intelligent management system based on cloud computing |
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| CN107392450B (en) | 2020-12-01 |
| CN112668915A (en) | 2021-04-16 |
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