CN105447728A - Mobile marketing system based on the iBeacon and special tablet personal computer - Google Patents
Mobile marketing system based on the iBeacon and special tablet personal computer Download PDFInfo
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- CN105447728A CN105447728A CN201510966943.4A CN201510966943A CN105447728A CN 105447728 A CN105447728 A CN 105447728A CN 201510966943 A CN201510966943 A CN 201510966943A CN 105447728 A CN105447728 A CN 105447728A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F1/00—Details not covered by groups G06F3/00 - G06F13/00 and G06F21/00
- G06F1/16—Constructional details or arrangements
- G06F1/1613—Constructional details or arrangements for portable computers
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses a mobile marketing system based on the iBeacon and a special tablet personal computer, comprising the special tablet personal computer 2 with the independent iBeacon, and a background management system--an enterprise marketing management background system 6 and a marketing personnel personal management system HTML5 page 4, and a foreground--an HTML5 response page 3 for a client to receive and interact, and a cloud platform 5 constructed for the system; the components are organically combined into a uniform whole for transmitting and interacting information. According to the invention, product exhibition, client interaction, sales promotion, booking and payment functions are realized through the intelligent mobile marketing system; and the marketing efficiency is greatly improved.
Description
Technical field
The present invention relates to the application of low-power consumption Bluetooth Communication Technology, particularly relate to a kind of system schema and the implementation tool thereof that utilize existing iBeacon technology to carry out mobile marketing.
Background technology
IBeacon is the upper New function be equipped with of mobile device OS (iOS7) that Apple issues in September, 2013.Its working method is, be equipped with the equipment use BLE technology of low-power consumption bluetooth (BLE) communication function to send oneself distinctive ID towards periphery, the application software receiving this ID can take some actions according to this ID.Such as, iBeacon communication module is set in shop, just can allows operation one information notification server on iPhone and iPad, or send coupons by server to client and enter shop integration.In addition, can also iBeacon be used to send information to application software when household electrical appliances break down or quit work.
Due to iBeacon technology maturation, with low cost, be used widely at present, great majority are used for the commercial fields such as market, hotel, exhibition, can realize registering, information pushing, the function such as advertising campaign, thus reach line and to reach the standard grade down the effect of (O2O) integrated marketing.
IBeacon is utilized only in advertising campaign, information pushing etc. for current marketing domain, the many-sided demand of client cannot be met, the consulting and seek advice from, place an order and even pay the bill of such as product, for commercial user, need better with client connection, communication, assurance consumer demand trend, possess marketing management function and data analysis function, realize more intelligentized, interactively information transmission.Therefore, the present invention is intended to utilize iBeacon as contact point, in conjunction with technological means such as cloud computing, HTML5 technology, large data analyses, sets up a perfect intelligent marketing system, realizes the function of marketing management and data analysis.
Summary of the invention
In view of above-mentioned target, the technical solution that the present invention proposes is the Intelligent mobile marketing system scheme of software and hardware combining, specifically, by realizing the exchanges and communication with client with the intelligent terminal (example in the present invention is panel computer) of iBeacon, then information is passed to cloud platform, by formation foreground, HTML5 website and two, backstage management system, wherein foreground is the HTML5 response type page sending to client, background management system comprises enterprise marketing management background system and marketing personnel's personal management system, enterprise marketing management background system has management function and data analysis function, marketing personnel's personal management system then can as the management system of marketing personnel oneself (needing to log in the HTML5 page).Enterprise marketing management backstage will be managed client and marketing personnel and the propelling movement of information pointedly by data analysis, thus realizes precision marketing.Technique scheme is it is crucial that connect the intelligent terminal between client, marketing personnel and company, and this equipment is equipped with independently iBeacon module, and this equipment has uniqueness and identifiability.
As the optimal way of technique scheme, the flat-plate special computer that the embodiment of the present invention provides also comprises the some or all of of following technical characteristic:
Preferably, described iBeacon implants the inside of panel computer as standalone module, no matter when the function with client communication can be realized with or without when energising, also by the mode identification self such as shaking, the management system specifically belonging to marketing personnel oneself individual can be entered;
Further, described iBeacon binds with corresponding HTML5 webpage, links the management system of cloud platform with this, thus realizes client connection, commodity shopping, places an order and the function such as payment.
The invention has the beneficial effects as follows, realized the function of commodity displaying, client connection, sales promotion, reservation and payment by intelligentized moving marketing system, improve conclusion of the business efficiency.
Accompanying drawing explanation
Accompanying drawing 1 is a kind of moving marketing system schematic diagram about the embodiment of the present invention.
Accompanying drawing 2 is a kind of marketing personnel's flat-plate special computer architecture schematic diagram about the embodiment of the present invention.
Embodiment
In order to make technical matters to be solved by this invention, technical scheme and beneficial effect clearly understand, below in conjunction with drawings and Examples, the present invention is described in further detail.It should be pointed out that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
As shown in Figure 1, a kind of moving marketing system based on iBeacon that the embodiment of the present invention provides, its specific implementation method and flow process are: when client intelligent mobile phone 1 shakes the panel computer 2 identified with iBeacon by micro-letter, the HTML5 response type page 3 that system sends will be received, client can by the HTML5 response type page 3 on smart mobile phone, interaction is carried out with system, comprise the information of checking, understand brand, registered members, place an order the functions such as order and even payment, all customer information feedbacks all will upload to cloud platform 5, enter into enterprise marketing management background system 6, relevant information is by cloud platform 5 simultaneously, be distributed to sales force's personal management system HTML5 page 4, sales force then receives the personal management system HTML5 page 4 on the panel computer 2 of oneself, and reception and the feedback of information is carried out by the personal management system HTML5 page 4, all operations result all feeds back to enterprise marketing management background system 6 by cloud platform 5, the HTML5 response type page 3 that simultaneously also can receive with client intelligent mobile phone carries out interaction, like this, system is by client, sales force, enterprise three is organically linked together, form the mobile marketing pattern of three-part interactive.
As shown in Figure 2, the mobile marketing flat-plate special computer 2 that the embodiment of the present invention provides, plays the vital role connecting client, marketing personnel and enterprise in systems in which.Its composition comprises one and adds independently iBeacon module 8 with the ordinary flat computer 7 possessing mobile Internet access function, wherein iBeacon module 8 is placed on the mainboard of panel computer 7, but keep relatively independent, be not associated with any other ingredient of described ordinary flat computer 7, to ensure the uniqueness of its under any circumstance all identifiable design and identity thereof, be convenient to enterprise marketing management background system to the identification of marketing personnel and management.
The above is the specific embodiment of the present invention; obviously the interest field of the present invention can not be limited with this; should be understood that; for those skilled in the art; under the premise without departing from the principles of the invention; can also make some improvement and variation, these improve and variation is also considered as protection scope of the present invention.Meanwhile, the panel computer in the present invention also can use notebook computer, smart mobile phone, intelligent watch and other intelligent terminals substitute, the application in these also belongs to protection scope of the present invention.
Claims (9)
1. the moving marketing system based on iBeacon, it is characterized in that: overall plan comprises the panel computer 2 with independent iBeacon, and background management system---enterprise marketing management background system 6 and marketing personnel's personal management system HTML5 page 4, and client can receive the foreground with interaction---the HTML5 response type page 3, and be the cloud platform 5 of system building, each ingredient combination is a unified entirety, carries out the transmission of information with interactive.
2. the moving marketing system of iBeacon according to claim 1, is characterized in that: the described panel computer 2 with independent iBeacon, is made up of the ordinary flat computer 7 and independent iBeacon module 8 with mobile Internet access function.
3. independent iBeacon module 8 according to claim 2, is characterized in that: iBeacon module 8 is placed on the mainboard of ordinary flat computer 7, but keeps relatively independent, is not associated with any other ingredient of described ordinary flat computer 7.
4. the moving marketing system of iBeacon according to claim 1, is characterized in that: the described client reception HTML5 response type page 3, is based upon on described cloud platform 5, manages background system 6 carry out unified management and carry out distribution of information by described enterprise marketing.
5. the moving marketing system of iBeacon according to claim 1, it is characterized in that: described marketing personnel's personal management HTML5 page 4, be based upon on described cloud platform 5, manage background system 6 by described enterprise marketing and carry out unified management and carry out distribution of information.
6. the moving marketing system of iBeacon according to claim 1, it is characterized in that: described enterprise marketing management background system 6 is based upon on described cloud platform 5, can carry out interaction with the described client reception HTML5 response type page 3 and described marketing personnel's personal management HTML5 page 4, described enterprise marketing management background system 6 should possess the corresponding function that data analysis, distribution of information and other marketing managements should possess simultaneously.
7. independent iBeacon module 8 according to claim 3, it is characterized in that: can communicate with the smart mobile phone with Bluetooth function, give the smart mobile phone with Bluetooth function by distribution of information, and can manage by enterprise marketing the binding that background system 6 carries out individual cultivation and the related web site page.
8. cloud platform 5 according to claim 1, it is characterized in that: provide enterprise marketing to manage the storage space of background system 6, marketing personnel's personal management system HTML5 page 4 and the client reception HTML5 response type page 3, and the information transmission that can realize between three and distribution.
9. the panel computer 2 with independent iBeacon according to claim 1, is characterized in that: can open and log in marketing personnel's personal management system HTML5 page 4 and relevant App application program, for marketing personnel's personal management executable operations.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510966943.4A CN105447728A (en) | 2015-12-22 | 2015-12-22 | Mobile marketing system based on the iBeacon and special tablet personal computer |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510966943.4A CN105447728A (en) | 2015-12-22 | 2015-12-22 | Mobile marketing system based on the iBeacon and special tablet personal computer |
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| CN105447728A true CN105447728A (en) | 2016-03-30 |
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| CN201510966943.4A Pending CN105447728A (en) | 2015-12-22 | 2015-12-22 | Mobile marketing system based on the iBeacon and special tablet personal computer |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106384235A (en) * | 2016-08-30 | 2017-02-08 | 上海创功通讯技术有限公司 | Payment method and system and mobile terminal |
| CN107171943A (en) * | 2017-06-26 | 2017-09-15 | 北京中达金桥技术股份有限公司 | Solid shop/brick and mortar store information-pushing method based on wechat and iBeacon |
| CN107220866A (en) * | 2017-04-17 | 2017-09-29 | 南京欣网互联信息技术有限公司 | A kind of method that marketing activity is created based on H5 frameworks |
| CN110798526A (en) * | 2019-11-01 | 2020-02-14 | 美的集团股份有限公司 | Intelligent household appliance message pushing method and system, electronic equipment and storage medium |
| CN112668914A (en) * | 2017-07-07 | 2021-04-16 | 山东御银智慧金融设备有限公司 | Customer marketing management system based on cloud computing |
-
2015
- 2015-12-22 CN CN201510966943.4A patent/CN105447728A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106384235A (en) * | 2016-08-30 | 2017-02-08 | 上海创功通讯技术有限公司 | Payment method and system and mobile terminal |
| CN107220866A (en) * | 2017-04-17 | 2017-09-29 | 南京欣网互联信息技术有限公司 | A kind of method that marketing activity is created based on H5 frameworks |
| CN107171943A (en) * | 2017-06-26 | 2017-09-15 | 北京中达金桥技术股份有限公司 | Solid shop/brick and mortar store information-pushing method based on wechat and iBeacon |
| CN112668914A (en) * | 2017-07-07 | 2021-04-16 | 山东御银智慧金融设备有限公司 | Customer marketing management system based on cloud computing |
| CN112668915A (en) * | 2017-07-07 | 2021-04-16 | 山东御银智慧金融设备有限公司 | Enterprise client marketing intelligent management system |
| CN112668922A (en) * | 2017-07-07 | 2021-04-16 | 山东御银智慧金融设备有限公司 | Enterprise client marketing intelligent management system based on cloud computing |
| CN112734374A (en) * | 2017-07-07 | 2021-04-30 | 山东御银智慧金融设备有限公司 | Enterprise client marketing intelligent management system based on cloud computing |
| CN110798526A (en) * | 2019-11-01 | 2020-02-14 | 美的集团股份有限公司 | Intelligent household appliance message pushing method and system, electronic equipment and storage medium |
| CN110798526B (en) * | 2019-11-01 | 2021-05-14 | 美的集团股份有限公司 | Intelligent household appliance message pushing method and system, electronic equipment and storage medium |
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