CN112596831A

CN112596831A - Content display method and device, server and terminal

Info

Publication number: CN112596831A
Application number: CN202011510087.9A
Authority: CN
Inventors: 鲁悦
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2020-12-18
Filing date: 2020-12-18
Publication date: 2021-04-02
Also published as: WO2022127200A1

Abstract

The disclosure relates to a content display method, a content display device, a server and a terminal, and belongs to the technical field of computers. The method comprises the following steps: receiving a first browsing behavior of a target content display position of a client, wherein the target content display position is configured with a plurality of contents which can be switched and displayed based on the browsing behavior and a content acquisition mode, and the first browsing behavior is a browsing behavior associated with first content displayed by the target content display position; responding to a content acquisition request of a client, and acquiring second content from a plurality of contents corresponding to a target content display position according to a content acquisition mode configured by the target content display position based on a first browsing behavior; and sending second content to the client, wherein the second content is used for being displayed on the target content display position by the client. The display resource utilization rate is improved by dynamically switching and displaying a plurality of contents in one content display position.

Description

Content display method and device, server and terminal

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a content display method and apparatus, a server, and a terminal.

Background

The client needs to attract and retain users through operation, and in the operation process of the client, operation content can be displayed to the users through the content display positions on the operation interface.

Currently, a content display position is usually associated with an operation content, one content display position can only display one fixed operation content, the display position occupied by the content display position cannot be effectively utilized, and the utilization rate of display resources is low.

Disclosure of Invention

The embodiment of the disclosure provides a content display method, a content display device, a server and a terminal, so that a content display position is decoupled from a single content, the arrangement and display of the content are realized, more content is displayed in the limited content display position as much as possible, and the utilization rate of display resources is improved. The technical scheme of the disclosure is as follows:

in one aspect, a content display method is provided, and the content display method includes:

receiving a first browsing behavior of a target content display position of a client, wherein the target content display position is configured with a plurality of contents which can be switched and displayed based on the browsing behavior and a content acquisition mode, the first browsing behavior is a browsing behavior associated with first content displayed by the target content display position, and the content acquisition mode is a mode of acquiring next content displayed on the target content display position;

responding to a content acquisition request of the client, and acquiring second content from a plurality of contents corresponding to the target content display position according to a content acquisition mode configured by the target content display position based on the first browsing behavior;

and sending the second content to the client, wherein the second content is used for being displayed on the target content display position by the client.

In an optional implementation manner, the content obtaining manner includes a first content obtaining manner, where the first content obtaining manner is used to indicate that a next displayed content is determined in a hash manner;

the obtaining, in response to the content obtaining request of the client, second content from the plurality of content corresponding to the target content display position according to the content obtaining manner configured by the target content display position based on the first browsing behavior includes:

responding to the content acquisition request, wherein the first browsing behavior is used for indicating that the first content meets a content switching condition, and performing hash processing on an account logged in by the client to obtain a content acquisition parameter corresponding to the account, wherein the content switching condition is a condition for indicating that the first content is completely displayed;

and acquiring the content corresponding to the content acquisition parameter from the plurality of contents corresponding to the target content display position to serve as the second content.

In another optional implementation manner, the responding to the content obtaining request and the first browsing behavior is used to indicate that the first content meets a content switching condition, and performing hash processing on an account logged in by the client to obtain a content obtaining parameter corresponding to the account includes:

in response to the content obtaining request and the first browsing behavior is used for indicating that the first content meets a content switching condition, obtaining a content quantity parameter corresponding to the target content display position, where the content quantity parameter is used for representing the quantity of a plurality of contents corresponding to the target content display position;

and taking the account number as a divisor to obtain the content acquisition parameter.

In another optional implementation manner, the content obtaining manner includes a second content obtaining manner, where the second content obtaining manner is used to indicate that the displayed content is hidden, and determine a next displayed content from the remaining un-hidden content;

in response to the content acquisition request, and the first browsing behavior is used for indicating that the first content is shown completely, creating a hidden mark for the first content, wherein the hidden mark is used for indicating that the content is hidden for an account logged in by the client;

determining a plurality of first candidate contents which do not correspond to the hidden mark from a plurality of contents corresponding to the target content display bit;

and acquiring second content from the plurality of first candidate contents.

In another optional implementation manner, the content obtaining manner includes a third content obtaining manner, where the third content obtaining manner is used to instruct to limit the number of the content that can be switchably displayed and corresponds to the target content display position, and determine a next content to be displayed from a plurality of content that can be switchably displayed;

responding to the content acquisition request, wherein the first browsing behavior is used for indicating that the first content meets a content switching condition, and acquiring a limited display quantity parameter corresponding to the target content display position, wherein the content switching condition is a condition for representing that the first content display is completed;

determining a plurality of second candidate contents from a plurality of contents corresponding to the target content display bits based on the display quantity limiting parameter, wherein the number of the plurality of second candidate contents is equal to the display quantity limiting parameter;

and acquiring second content from the plurality of second candidate contents.

In another optional implementation manner, the determining, based on the parameter of the limited display number, a plurality of second candidate contents from a plurality of contents corresponding to the target content display bits includes:

and determining a parameter number of contents with a front limit display number from the plurality of contents as the plurality of second candidate contents according to the sequencing order of the plurality of contents corresponding to the target content display position.

In another optional implementation manner, the content obtaining manner includes a fourth content obtaining manner, where the fourth content obtaining manner is used to instruct that the content to be displayed next is determined according to the browsing frequency corresponding to the content;

responding to the content acquisition request, wherein the first browsing behavior is used for indicating that the first content meets a content switching condition, and determining browsing frequency corresponding to the content recorded by the browsing behavior record based on browsing behavior records corresponding to a plurality of accounts, wherein the browsing frequency corresponding to any content is used for representing the number of times that the content has been browsed, and the content switching condition is a condition for representing that the first content is completely displayed;

and acquiring the content with the maximum browsing frequency from the plurality of contents corresponding to the target content display position as the second content.

In another optional implementation manner, the content obtaining manner includes a fifth content obtaining manner, where the fifth content obtaining manner is used to indicate that the next displayed content is determined according to a date;

in response to the content obtaining request and the first browsing behavior is used for indicating that the first content meets a content switching condition, obtaining second content associated with a target date from a plurality of contents corresponding to the target content display position, wherein the content switching condition is a condition representing that the first content display is completed.

In another optional implementation manner, the content switching condition is that the first content is subjected to a click operation;

or the content switching condition is that the video playing time length of the video playing interface corresponding to the first content is greater than a time length threshold value;

or the content switching condition is that a video cover in a video list interface corresponding to the first content is clicked;

or the content switching condition is that the interface corresponding to the first content is executed with sliding operation;

or the content switching condition is that the task control corresponding to the first content is executed with click operation;

or the content switching condition is that the click operation on the first content is not detected within a reference time length.

In another optional implementation manner, before the responding to the content obtaining request of the client, based on the first browsing behavior, and according to the content obtaining manner configured by the target content display position, obtaining second content from a plurality of contents corresponding to the target content display position, the content display method further includes:

receiving configuration information sent by a terminal, wherein the terminal is used for configuring a content acquisition mode for the target content display position, and the configuration information comprises a content acquisition mode corresponding to the target content display position;

and acquiring a content acquisition mode corresponding to the target content display position from the configuration information.

acquiring a first browsing behavior associated with first content displayed by a target content display position of a client, wherein the target content display position is configured with a plurality of contents which can be switched and displayed based on the browsing behavior and a content acquisition mode;

sending the first browsing behavior to a server, and sending a content acquisition request to the server in response to a content display operation;

receiving second content sent by the server, and loading the second content to the target content display position for display;

and acquiring the second content from a plurality of contents corresponding to the target content display position according to the content acquisition mode configured by the target content display position based on the first browsing behavior.

In an optional implementation manner, the content display operation is an interactive operation on an interface entry of an interface to which the target content display position belongs; or the content display operation is a refreshing operation on the interface to which the target content display position belongs; or the content display operation is an interactive operation for indicating returning from the detail interface corresponding to the first content to the interface to which the target content presentation position belongs.

In another alternative implementation manner, the obtaining of the first browsing behavior associated with the first content displayed at the target content display position of the client includes:

responding to the clicking operation of the first content, and displaying a detail interface corresponding to the first content;

detecting an operation behavior on the detail interface;

determining the operation behavior on the detail interface and the click operation on the first content as the first browsing behavior associated with the first content.

In another optional implementation manner, the sending a content obtaining request to the server in response to the content display operation includes:

and responding to the content display operation, wherein the first browsing behavior is used for indicating that the first content meets a content switching condition, and sending a content acquisition request to the server, wherein the content switching condition is a condition representing that the first content is completely displayed.

In one aspect, there is provided a content display apparatus including:

the browsing behavior receiving unit is configured to execute a first browsing behavior of receiving a target content display position of a client, wherein the target content display position is configured with a plurality of contents which can be switched and displayed based on browsing behaviors and a content obtaining mode, the first browsing behavior refers to a browsing behavior associated with first content displayed by the target content display position, and the content obtaining mode refers to a mode of obtaining next content displayed on the target content display position;

a content obtaining unit configured to execute, in response to a content obtaining request from the client, obtaining, based on the first browsing behavior, second content from a plurality of contents corresponding to the target content display position in a content obtaining manner configured by the target content display position;

a content sending unit configured to execute sending the second content to the client, where the second content is used for the client to display on the target content display position.

the content acquisition unit includes:

a hash processing subunit, configured to execute a hash process performed on an account logged in by the client to obtain a content acquisition parameter corresponding to the account in response to the content acquisition request, where the first browsing behavior is used to indicate that the first content satisfies a content switching condition, and the content switching condition is a condition indicating that the first content display is completed;

a first content obtaining subunit configured to perform obtaining, as the second content, a content corresponding to the content obtaining parameter from a plurality of contents corresponding to the target content display bits.

In another optional implementation manner, the hash processing sub-unit is configured to perform:

the content acquisition unit configured to perform:

and acquiring second content from the plurality of first candidate contents.

the content acquisition unit includes:

a parameter obtaining subunit, configured to perform, in response to the content obtaining request and in response to the first browsing behavior is used to indicate that the first content meets a content switching condition, obtaining a limited display number parameter corresponding to the target content display position, where the content switching condition is a condition indicating that the first content display is completed;

a candidate content determination subunit configured to perform determining, based on the exposure limiting quantity parameter, a second plurality of candidate contents from a plurality of contents corresponding to the target content display bits, the second plurality of candidate contents being equal in number to the exposure limiting quantity parameter;

a second content acquisition subunit configured to perform acquisition of a second content from the plurality of second candidate contents.

In another optional implementation manner, the candidate content determining subunit is configured to perform:

the content acquisition unit configured to perform:

In another alternative implementation, the content display apparatus further includes:

a configuration information receiving unit configured to execute configuration information sent by a receiving terminal, where the receiving terminal is used to configure a content obtaining manner for the target content display position, and the configuration information includes a content obtaining manner corresponding to the target content display position;

and the mode acquisition unit is configured to acquire the content acquisition mode corresponding to the target content display position from the configuration information.

In one aspect, there is provided a content display apparatus including:

a browsing behavior acquisition unit configured to perform acquisition of a first browsing behavior associated with first content displayed at a target content display position of a client, the target content display position being configured with a plurality of contents that can be switched and displayed based on the browsing behavior and a content acquisition manner;

a browsing behavior transmitting unit configured to perform transmitting the first browsing behavior to a server;

a request transmission unit configured to perform transmission of a content acquisition request to the server in response to a content display operation;

the content display unit is configured to receive second content sent by the server, and load the second content into the target content display position for display;

In another optional implementation manner, the browsing behavior obtaining unit is configured to perform:

detecting an operation behavior on the detail interface;

In another optional implementation manner, the request sending unit is configured to perform:

In one aspect, a server is provided, which includes: one or more processors; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the content display method according to any one of the above-mentioned optional implementation manners.

In one aspect, a terminal is provided, and the terminal includes: one or more processors; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the content display method according to any one of the above-mentioned optional implementation manners.

In one aspect, a computer-readable storage medium is provided, and when executed by a processor of a server, the instructions of the computer-readable storage medium enable the server to perform the content display method according to any one of the above-mentioned alternative implementations.

In one aspect, a computer-readable storage medium is provided, and when executed by a processor of a terminal, enables the terminal to perform the content display method according to any one of the above-described alternative implementations.

In one aspect, a computer program product is provided, which includes computer programs/instructions, and when executed by a processor, the computer programs/instructions implement the content display method according to any one of the above-mentioned alternative implementation modes.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

in the embodiment of the disclosure, the content display position is configured with a content obtaining manner and a plurality of content capable of being displayed in a switchable manner, where the content obtaining manner indicates a manner of obtaining a next content displayed on the content display position, so that when a content obtaining request of a client is received, the next displayed content can be determined from the plurality of content corresponding to the content display position according to the content obtaining manner based on a browsing behavior associated with the content being displayed by the content display position, and the determined content is returned to the client, so that the client displays the newly received content on the content display position, and dynamic switching display of the content on the content display position is achieved. Based on the technical scheme, the content display positions are not bound with a single content any more, decoupling of the content display positions and the single content is achieved, a plurality of contents are dynamically switched and displayed in one content display position, arranging and displaying of the contents are achieved, therefore, the display position occupied by each content display position can be effectively utilized, more contents can be displayed as far as possible through the limited content display positions, and the utilization rate of display resources is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram of an implementation environment shown in accordance with an exemplary embodiment;

FIG. 2 is a flow diagram illustrating a method of content display in accordance with an exemplary embodiment;

FIG. 3 is a flow diagram illustrating a method of content display in accordance with an exemplary embodiment;

FIG. 4 is a flow diagram illustrating a method of content display in accordance with an exemplary embodiment;

FIG. 5 is a diagram illustrating a method of displaying content in accordance with an exemplary embodiment;

FIG. 6 is a block diagram illustrating a content display device according to an exemplary embodiment;

FIG. 7 is a block diagram illustrating a content display device according to an exemplary embodiment;

FIG. 8 is a block diagram illustrating a terminal in accordance with an exemplary embodiment;

FIG. 9 is a block diagram illustrating a server in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

The user information to which the present disclosure relates may be information authorized by the user or sufficiently authorized by each party.

FIG. 1 is a schematic diagram illustrating one implementation environment in accordance with an example embodiment. Referring to fig. 1, the implementation environment specifically includes: a terminal 101 and a server 102.

In some embodiments, the terminal 101 is at least one of a smartphone, a tablet, a laptop, and the like. The terminal 101 runs with clients, such as a video watching client, a browser client, a news client, a content sharing client, and the like. The video watching client comprises a short video client. The terminal 101 presents the operation content to the user through the operation activity interface of the client, so as to attract and reserve the user for the client.

The terminal 101 generally refers to one of a plurality of terminals, and the embodiment is only illustrated by the terminal 101. Those skilled in the art will appreciate that the number of terminals described above may be greater or fewer. For example, the number of the terminals is only a few, or the number of the terminals is several tens or hundreds, or more, and the number of the terminals and the type of the device are not limited in the embodiments of the present disclosure.

In some embodiments, the server 102 is at least one of a server, a plurality of servers, a cloud server, a cloud computing platform, and a virtualization center. The server 102 communicates with the terminal 101 through a wired network or a wireless network, and sends content to be displayed on a content display position of the client to a client of the terminal 101, so that the client displays the received content on the content display position. The number of the servers can be more or less, and the embodiment of the disclosure does not limit this. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services.

Fig. 2 is a flow chart illustrating a content display method according to an example embodiment. Referring to fig. 2, the content display method is applied to a server and includes the following steps.

In step S201, a first browsing behavior of a target content presentation bit of a client is received.

The target content display position is configured with a plurality of contents which can be switched and displayed based on browsing behaviors and a content acquisition mode, the first browsing behavior is a browsing behavior associated with the first content displayed by the target content display position, and the content acquisition mode is a mode of acquiring the next content displayed on the target content display position.

In step S202, in response to a content acquisition request from the client, based on the first browsing behavior, a second content is acquired from the plurality of contents corresponding to the target content display position according to the content acquisition manner configured by the target content display position.

In step S203, the second content is sent to the client, and the second content is used for the client to display on the target content display position.

Fig. 3 is a flow chart illustrating a content display method according to an example embodiment. Referring to fig. 3, the content display method is applied to a client on a terminal and includes the following steps.

In step S301, a first browsing behavior associated with a first content displayed by a target content display position of a client is obtained.

The target content display position is configured with a plurality of contents which can be switched and displayed based on browsing behaviors and a content acquisition mode.

In step S302, the first browsing behavior is transmitted to the server, and a content acquisition request is transmitted to the server in response to the content display operation.

In step S303, the second content sent by the server is received, and the second content is loaded into the target content display position for display.

And the second content is acquired from a plurality of contents corresponding to the target content display position according to the content acquisition mode configured by the target content display position based on the first browsing behavior.

According to the technical scheme provided by the embodiment of the disclosure, content is displayed on the content display position of the client, the browsing behavior associated with the content being displayed is obtained, and is sent to the server, so that the server obtains and returns the next displayed content according to the content obtaining mode configured by the content display position based on the browsing behavior, and responds to the content obtaining request of the client, so that the newly received content is displayed on the content display position by receiving the content returned by the server, and the content on the content display position is dynamically switched and displayed. Based on the technical scheme, the content display positions are not bound with a single content any more, decoupling of the content display positions and the single content is achieved, a plurality of contents are dynamically switched and displayed in one content display position, arranging and displaying of the contents are achieved, therefore, the display position occupied by each content display position can be effectively utilized, more contents can be displayed as far as possible through the limited content display positions, and the utilization rate of display resources is improved.

Fig. 4 is a flow chart illustrating a content display method according to an example embodiment. The process is described by taking the interaction between the client and the server on the terminal as an example. Referring to fig. 4, the content display method includes the following steps.

In step S401, the client presents the first content on the target content presentation bit.

Wherein the content display position is displayed in an interface of the client, optionally, referring to fig. 5, the interface includes at least one content display position, and each content display position is used for displaying one content. If the interface includes a plurality of content display slots, in some embodiments, the plurality of content display slots are displayed in the interface in a list format; or, a plurality of content display bits are displayed in the interface in a random arrangement mode; or, each content display position is displayed at a fixed position of the interface, and the display form of the content display position in the interface is not limited in the embodiment of the disclosure.

In some embodiments, the content in the content presentation position is associated with a details interface, the content presentation position being an entry to the details interface for the content. The client can respond to the operation action of the content in the content display position and display a detail interface of the content so that the user can browse the content details. For example, the client displays a detail interface for the content in the content display slot in response to a click operation on the content.

Optionally, the content displayed by the content display position is a text type content, an image type content, an audio type content, or a video type content, and the like, which is not limited in this disclosure. For example, in some embodiments, the content is text and the client displays the text in the content display position. For example, the content is "click to watch lovely favorite pet video", "click to watch mini-theater", or the like. If the content is 'watching favorite lovely pet videos by clicking', the detail interface of the content is a video list interface, and the video list interface comprises a plurality of favorite videos. In other embodiments, the content is an image and the client displays the image in the content display location. For example, the content is a promotion cover of a short video episode, and the detail interface of the content is a video playing interface, and the video playing interface is used for sequentially playing short videos in the short video episode. In other embodiments, the content in the content display slots is the detail content and the content in the content display slots is not associated with the detail interface. For example, the content is a video, and the client plays the video in the content display bits.

In step S402, the client acquires a first browsing behavior associated with the first content, and sends the first browsing behavior to the server.

After the client displays the content on the content display position, the browsing behavior associated with the displayed content is detected, and the detected browsing behavior is uploaded to the server. The client logs in an account which is used for uniquely identifying a user corresponding to the client, and the client sends a first browsing behavior to the server and also sends the account logged in by the client so as to indicate that the first browsing behavior is executed by the user corresponding to the account, so that the server can provide personalized content display service for the user based on the account corresponding to the browsing behavior.

Optionally, if the first content corresponds to the detail interface, the first browsing behavior further includes an operation behavior on the detail interface. The client responds to the click operation of the first content and displays a detail interface corresponding to the first content; detecting an operation behavior on the detail interface; and determining the operation behavior on the detail interface and the clicking operation on the first content as the first browsing behavior associated with the first content. For example, in some embodiments, the detail interface corresponding to the first content is a video playing interface, the video playing interface is used for playing a video, and the first browsing behavior further includes a video playing duration of the video playing interface. In some embodiments, the detail interface corresponding to the first content is a video list interface, the video list interface is used for displaying at least one video cover, and the first browsing behavior further includes at least one of a click operation on the video cover in the video list interface and a playing time length of a video corresponding to the video cover in the video list interface. In some embodiments, the detail interface corresponding to the first content is a interface capable of being browsed in a sliding manner, and the first browsing behavior further includes a sliding operation on the interface.

According to the technical scheme, the operation behavior on the detail interface corresponding to the content is detected, the operation behavior on the detail interface is determined as the first browsing behavior, and the content displayed by the content display position is updated only when the fact that the user browses the content effectively is determined based on the first browsing behavior, so that the operation effect is further improved on the basis of improving the utilization rate of display resources.

In some embodiments, the first content corresponds to a task control, and the first browsing behavior further includes a click operation on the task control. For example, the task control is used to instruct the downloading client a, and the client performs the step of downloading the installation package of the client a in response to the click operation on the task control. Optionally, the task control corresponding to the first content is displayed in the same interface as the first content, for example, the task control corresponding to the first content overlaps with the target content display position. Or, the task control corresponding to the first content is displayed in the detail interface corresponding to the first content, which is not limited by the present disclosure.

Optionally, if the first content does not correspond to the detail interface, and the content in the content display position is the detail content, the first browsing behavior includes a browsing behavior of the content. For example, the content is a video, and the first browsing behavior includes at least one of a click operation on the content and a play time of the content. For another example, the content is text content that can be browsed in a sliding manner, and the first browsing behavior includes a sliding operation on the content.

In step S403, the server receives the first browsing behavior sent by the client.

When the server receives the first browsing behavior sent by the client, the server also receives an account corresponding to the first browsing behavior. Optionally, the server stores the corresponding relationship between the account and the first browsing behavior, and generates a browsing behavior record corresponding to the account based on the browsing behavior of the account on at least one content displayed at the target content display position.

It should be noted that the server provides background services for the clients on the multiple terminals, in the embodiment of the present disclosure, only the interaction between the server and the client on one of the terminals is taken as an example for description, and the interaction process between the server and the client on each terminal is the same, so that details are not repeated.

In step S404, the client transmits a content acquisition request to the server in response to the content display operation.

Optionally, in some embodiments, the content display operation is an interactive operation on an interface entry of an interface to which the target content presentation position belongs. For example, the interface entry is a button control on other interfaces of the client, and the button control is used for indicating to enter an interface to which the target content presentation position belongs. For another example, the interface entry is notification information in a notification bar of the terminal where the client is located, and the notification information is used for prompting entry into the interface to which the target content presentation position belongs.

In some embodiments, the content display operation is a refresh operation of an interface to which the target content presentation bit belongs. For example, the refresh operation is a slide operation from top to bottom performed on the interface to which the target content presentation bit belongs. For another example, the interface to which the target content presentation bit belongs includes a refresh control, and the refresh operation is a click operation on the refresh control.

In some embodiments, the content display operation is an interactive operation for instructing to return to an interface to which the target content presentation position belongs from a detail interface corresponding to the first content. The interactive operation is a click operation, a slide gesture operation, a voice input operation, or an air gesture operation, and in the embodiment of the present disclosure, the form of the interactive operation is not limited.

According to the technical scheme, the client can obtain the content by sending the content obtaining request to the server when the user enters the interface through the interface entrance or refreshes the interface, and can obtain new content from the server through the content obtaining request in time after the user browses the first content through the detail interface and returns to the interface to which the content display position belongs, the new content is displayed on the content display position, the content updating efficiency is improved, and then the user can see the updated content when returning to the interface to which the content display position belongs from the detail interface, and the experience degree of the user is improved.

Optionally, if the interface to which the target content display position belongs includes one content display position, which is the target content display position, the content obtaining request is used to request to obtain the content displayed on the target content display position. And if the interface to which the target content display position belongs comprises a plurality of content display positions, the content acquisition request is used for requesting to acquire the content respectively displayed on the plurality of content display positions.

In step S405, the server determines whether the first browsing behavior indicates that the first content satisfies the content switching condition in response to receiving the content acquisition request sent by the client.

Wherein the content switching condition is a condition indicating that the presentation of the first content is completed. In some embodiments, if the user clicks on the first content, it is determined that the user has effectively browsed the first content, and the presentation of the first content is completed. The content switching condition refers to that the first content is subjected to click operation, and the server is used for responding to the first browsing behavior to represent that the first content is subjected to click operation and determining that the first browsing behavior indicates that the first content meets the content switching condition; the server responds to the first browsing behavior to indicate that the first content is not subjected to the click operation, and determines that the first browsing behavior indicates that the first content does not meet the content switching condition.

In some embodiments, the first content is a video, the content display position is used for playing the video, and if the playing time of the first content is longer than the playing time threshold, it is determined that the user has effectively browsed the first content, and the displaying of the first content is completed. The content switching condition means that the playing time length of the first content is greater than a playing time length threshold value, and the server responds to the first browsing behavior and is used for indicating that the playing time length of the first content is greater than the playing time length threshold value, and determines that the first browsing behavior indicates that the first content meets the content switching condition; the server responds to that the first browsing behavior is used for indicating that the playing time length of the first content is smaller than or equal to the playing time length threshold value, and determines that the first browsing behavior indicates that the first content does not meet the content switching condition. The playing time threshold may be flexibly configured, for example, the total time of the first content is 11 seconds, and the playing time threshold is 7 seconds.

In some embodiments, the detail interface corresponding to the first content is a video playing interface, and if the video playing duration of the video playing interface is greater than the duration threshold, it is determined that the user has effectively browsed the first content, and the first content is displayed completely. The content switching condition means that the video playing time length of a video playing interface corresponding to the first content is greater than a time length threshold value, the server responds to the first browsing behavior and is used for indicating that the video playing time length of the video playing interface corresponding to the first content is greater than the time length threshold value, and it is determined that the first browsing behavior indicates that the first content meets the content switching condition; and the server responds to the fact that the first browsing behavior is used for indicating that the video playing time length of the video playing interface corresponding to the first content is smaller than or equal to a time length threshold value, and determines that the first browsing behavior indicates that the first content does not meet the content switching condition. The duration threshold value can be flexibly configured, for example, the total duration of the videos in the video playing interface is 15 seconds, and the duration threshold value can be configured to be 9 seconds.

In some embodiments, the detail interface corresponding to the first content is a video playing interface, and if the number of videos played in the video playing interface reaches a certain value, it is determined that the user has effectively browsed the first content, and the first content is displayed completely. The content switching condition means that the video playing number of the video playing interface corresponding to the first content is greater than the playing number threshold, the server responds to the first browsing behavior and is used for indicating that the video playing number of the video playing interface corresponding to the first content is greater than the playing number threshold, and it is determined that the first browsing behavior indicates that the first content meets the content switching condition; and the server responds to the fact that the first browsing behavior is used for indicating that the video playing number of the video playing interface corresponding to the first content is smaller than or equal to the playing number threshold value, and determines that the first browsing behavior indicates that the first content does not meet the content switching condition. The playing number threshold can be flexibly configured to be any positive integer, for example, the playing number threshold is 3, 5, or 6.

In some embodiments, the detail interface corresponding to the first content is a video list interface, and if the user clicks and watches a video in the video list interface, it is determined that the user has effectively browsed the first content, and the first content is displayed completely. The content switching condition refers to that a video cover in a video list interface corresponding to the first content is subjected to click operation, and the server responds to the first browsing behavior and is used for indicating that the video cover in the video list interface corresponding to the first content is subjected to click operation, and determines that the first browsing behavior indicates that the first content meets the content switching condition; the server responds to the first browsing behavior and indicates that the video cover in the video list interface corresponding to the first content is not executed with click operation, and determines that the first browsing behavior indicates that the first content does not meet the content switching condition.

In some embodiments, the detail interface corresponding to the first content is a video list interface, and if the user clicks and watches multiple videos in the video list interface, it is determined that the user has effectively browsed the first content, and the first content is displayed completely. The content switching condition is that the target number of video covers in the video list interface corresponding to the first content are subjected to click operation, and the server responds to the first browsing behavior and is used for indicating that the number of the video covers subjected to click operation in the video list interface corresponding to the first content is larger than the target number, and determines that the first browsing behavior indicates that the first content meets the content switching condition; the server responds to the fact that the first browsing behavior is used for indicating that the number of video covers subjected to click operation in the video list interface corresponding to the first content is smaller than or equal to the target number, and determines that the first browsing behavior indicates that the first content does not meet the content switching condition. The target number can be flexibly configured to be any positive integer, for example, the target number is 6 or 7, and the like.

In some embodiments, the detail interface corresponding to the first content is a slidable browsing interface, and if the user slides the interface to browse, it is determined that the user has effectively browsed the first content, and the first content is displayed completely. The content switching condition means that the interface corresponding to the first content is executed with sliding operation, and the server is used for indicating that the long interface corresponding to the first content is executed with sliding operation in response to the first browsing behavior and determining that the first browsing behavior indicates that the first content meets the content switching condition; the server responds to the fact that the first browsing behavior is used for indicating that the long interface corresponding to the first content is not executed with sliding operation, and determines that the first browsing behavior indicates that the first content does not meet the content switching condition.

In some embodiments, the first content corresponds to a task control, and if the user clicks the task control corresponding to the first content, it is determined that the user has effectively browsed the first content, and the first content is displayed completely. The content switching condition refers to that the task control corresponding to the first content is subjected to click operation, and the server responds to the first browsing behavior and is used for indicating that the task control corresponding to the first content is subjected to click operation, and determines that the first browsing behavior indicates that the first content meets the content switching condition; and the server responds to the first browsing behavior and is used for indicating that the task control corresponding to the first content is not clicked, and the first browsing behavior indicates that the first content does not meet the content switching condition.

By the technical scheme, the content displayed by the content display position can be updated only after the user browses the operation content practically and participates in the operation activity effectively, so that the operation effect is further improved on the basis of improving the utilization rate of display resources.

In some embodiments, if the user does not perform a click operation on the first content within a certain period of time, it indicates that the user has browsed the first content and is not interested in the first content, and the content in the content display position needs to be updated. The content switching condition means that the clicking operation on the first content is not detected in the reference time length, and the server determines that the first browsing behavior indicates that the first content meets the content switching condition in response to the clicking operation on the first content not detected in the reference time length, so that the content in the content display position can be updated in time under the condition that the user is not interested in the content display position, and the operation effect is further improved on the basis of improving the utilization rate of display resources. The reference duration may be flexibly configured, for example, the reference duration is 5 minutes or 10 minutes, and if the presentation duration of the first content is greater than the reference duration and the click operation on the first content is not detected, it is determined that the first browsing behavior indicates that the first content meets the content switching condition.

It should be noted that, if the server determines that the first browsing behavior indicates that the first content meets the content switching condition, the server continues to execute the subsequent steps to obtain the second content, and returns the second content to the client, so that the client displays the second content on the target content display position. And if the server determines that the first browsing behavior indicates that the first content does not meet the content switching condition, the server does not execute the subsequent steps so as to enable the client to continuously display the first content on the target content display position.

In step S406, in response to that the first browsing behavior indicates that the first content satisfies the content switching condition, the server acquires a second content from the plurality of contents corresponding to the target content display position according to the content acquisition manner configured by the target content display position.

Wherein the content obtaining mode indicates a mode of obtaining the next content displayed on the target content display position. The content acquisition mode comprises at least one of a first content acquisition mode, a second content acquisition mode, a third content acquisition mode, a fourth content acquisition mode and a fifth content acquisition mode. The server may obtain the content to be displayed next based on any one or a combination of any plurality of the five content obtaining manners, which is not limited in this disclosure.

It should be noted that the server supports the operator to configure the content acquisition mode corresponding to the target content display position. The server also receives configuration information sent by a terminal for configuring a content acquisition mode for a target content display position before acquiring the next displayed content according to the content acquisition mode, wherein the configuration information comprises the content acquisition mode corresponding to the target content display position; and acquiring a content acquisition mode corresponding to the target content display position from the configuration information. The configuration interface displays configuration options of the five content acquisition modes, and the operator can configure the content acquisition modes by selecting any one or more configuration options. Optionally, the configuration information includes a mode identifier corresponding to the selected content acquisition mode, and the server may determine the content acquisition mode according to a correspondence between the mode identifier and the specific content acquisition mode.

By the aid of the technical scheme, operators are supported to dynamically configure the content acquisition mode, and flexibility of content determination is improved. Moreover, the content acquisition mode is simple and easy to understand, and operators can quickly understand and perform corresponding configuration, so that the feasibility of configuring the content acquisition mode is improved.

The following describes a process in which the server acquires the content to be displayed next in each content acquisition mode.

In an optional implementation manner, the content obtaining manner includes a first content obtaining manner, and the first content obtaining manner is used to indicate that the next displayed content is determined in a hash manner. The step that the server acquires the second content from the plurality of contents corresponding to the target content display position according to the first content acquisition mode comprises the following steps: the server performs hash processing on an account logged in by the client to obtain content acquisition parameters corresponding to the account; and acquiring the content corresponding to the content acquisition parameter from the plurality of contents corresponding to the target display position as second content.

In some embodiments, each of the plurality of contents has a corresponding sequence number, and the server determines the content corresponding to the sequence number that is the same as the content acquisition parameter as the second content. For example, the numbers 1, 2, and 3 correspond to three contents, respectively, and if the content acquisition parameter is 2, the second content is the content corresponding to the number 2. Optionally, the sequence number is an ordered sequence number of the content. In some embodiments, the sort order number is determined based on an initial sort order of the plurality of contents, which may be specified by an operator in configuring the plurality of contents for the target content display position. In other embodiments, the ranking order may also be obtained by ranking based on browsing frequency of multiple contents, which is not limited in this disclosure.

According to the technical scheme, one content is obtained from the plurality of contents in a hash processing mode of the account number, the probability of obtaining each content is the same, and therefore the plurality of contents are uniformly displayed to a plurality of users, and uniform display of the contents is achieved. The contents such as advertisements and the like which need to be uniformly displayed can be averagely displayed to the user in a hash processing mode, so that the expected operation effect is achieved.

In some embodiments, the server performs hash processing on the account in a direct remainder taking manner to obtain the content acquisition parameter corresponding to the account. The server performs hash processing on an account logged in by a client to obtain content acquisition parameters corresponding to the account, and the steps include: and the server acquires a content quantity parameter corresponding to the target content display position, and the server takes the residue of the account by taking the content quantity parameter as a divisor to obtain a content acquisition parameter.

The content quantity parameter is used for representing the quantity of a plurality of contents corresponding to the target content display bit. For example, if the number of the plurality of contents corresponding to the target content display position is 3, the account number is 3569812544, the account number is used as a dividend, the content number parameter is used as a divisor, and the remainder is taken to obtain a content acquisition parameter of 2, then the content corresponding to 2 is determined as the second content.

According to the technical scheme, the account number is subjected to hash processing in a direct surplus mode, operation is simple and convenient, so that the content displayed next can be quickly determined, and the content determination efficiency is improved.

It should be noted that, because the account of the user is unique, the server can determine one content for one account from the plurality of contents by directly taking the remainder, and then, when determining the next content to be displayed for the account next time, the server may determine, as the content quantity parameter corresponding to the account, the number of contents that have not been displayed at the client corresponding to the account among the plurality of contents corresponding to the target content display position, and determine the next content to be displayed for the account through a hash method based on the content quantity parameter corresponding to the account. The process of determining the next content to be displayed by the server is also a process of determining the next content to be displayed by the server in combination with the first content obtaining mode and the second content obtaining mode. Alternatively, when determining the content to be displayed next time for the account, the server may determine the content to be displayed next for the account based on another content obtaining manner configured in the target content display location. Alternatively, when determining the content to be presented next for the account, the server may randomly determine one content from the plurality of contents as the content to be presented next, which is not limited in this disclosure.

It should be noted that, the server may also obtain the content acquisition parameter through another hash processing method, and the embodiment of the present disclosure does not limit the method for obtaining the content acquisition parameter through the hash processing.

In another optional implementation manner, the content obtaining manner includes a second content obtaining manner, where the second content obtaining manner is used to indicate that the displayed content is hidden, and determine a next displayed content from the remaining un-hidden content. The step of acquiring, by the server, the second content from the plurality of contents corresponding to the target content display position according to the second content acquisition mode includes: the server responds to the first browsing behavior and is used for indicating that the first content is displayed completely, and a hidden mark is created for the first content and used for indicating the hidden content of an account logged in by the client; determining a plurality of first candidate contents which do not correspond to hidden marks from a plurality of contents corresponding to the target content showing positions; second content is obtained from the plurality of first candidate content. It should be noted that the server may obtain the second content from the plurality of first candidate contents according to another content obtaining manner configured by the target content display position.

For example, the content display position corresponds to (1, 2, 3) three contents, and if the content 1 is already displayed in the target content display position of the client and the browsing behavior associated with the content 1 indicates that the content 1 is already displayed, the content 1 is hidden for the account registered by the client, and the next displayed content is obtained from the remaining candidate contents (2, 3).

According to the technical scheme, the displayed content is hidden, and the next displayed content is obtained from the remaining content which is not displayed, so that the display of repeated content can be reduced, and the effective utilization rate of display resources is improved.

In another optional implementation manner, the content obtaining manner includes a third content obtaining manner, where the third content obtaining manner is used to indicate the number of the content that is switchably displayed and corresponds to the limitation target content display position, and determine the content that is to be displayed next from the plurality of content that is switchably displayed. The step of acquiring, by the server, the second content from the plurality of contents corresponding to the target content display position according to the third content acquisition mode includes: the server acquires a limited display quantity parameter corresponding to the target content display position; determining a plurality of second candidate contents from the plurality of contents corresponding to the target content display bits based on the limited display number parameter, wherein the number of the plurality of second candidate contents is equal to the limited display number parameter; the server obtains second content from the plurality of second candidate content. The limited display quantity parameter supports configuration of operators, and is a positive integer. It should be noted that the server may obtain the second content from the plurality of second candidate contents according to another content obtaining manner configured by the target content display position.

Above-mentioned technical scheme is through the quantity of the content that restriction content display position can show for the content that content display position shows can obtain abundant show, thereby promotes the operation effect.

In some embodiments, the server determines, as the second candidate contents, a top limit exposure number parameter of contents from the plurality of contents in an order of sorting the plurality of contents. For example, 3 contents corresponding to the content display bits are arranged in the order of (1, 2, 3), the limited display number parameter is 2, and the server determines the first 2 contents from the 3 contents as a plurality of second candidate contents, that is, determines the 2 contents corresponding to (1, 2) as a plurality of second candidate contents.

Alternatively, the ordering order of the plurality of contents may be specified by the operator in configuring the plurality of contents for the target content display position; alternatively, the ranking order of the plurality of contents may be obtained by ranking based on the browsing frequency of the plurality of contents, which is not limited in this disclosure.

According to the technical scheme, a certain amount of contents are determined according to the sequencing sequence to be displayed, the contents with the sequencing sequence at the front can be fully displayed in the content display position, the expected operation effect can be achieved through the configuration of the sequencing sequence, and the effective utilization rate of display resources is improved.

In other embodiments, the server may also randomly determine a plurality of second candidate contents from a plurality of contents corresponding to the target content presentation position based on the parameter of limiting the presentation number, which is not limited in this disclosure.

In another optional implementation manner, the content obtaining manner includes a fourth content obtaining manner, and the fourth content obtaining manner is used to instruct that the content to be displayed next is determined according to the browsing frequency corresponding to the content. The step of acquiring, by the server, the second content from the plurality of contents corresponding to the target content display position according to the fourth content acquisition mode includes: the server determines browsing frequency corresponding to the content recorded by the browsing behavior records based on the browsing behavior records corresponding to the plurality of account numbers; and acquiring the content with the largest browsing frequency from the plurality of contents as the second content. Wherein the browsing frequency of any content is used to indicate the number of times the content has been browsed.

The browsing behavior record corresponding to any account is used for recording the browsing behavior corresponding to the account and associated with at least one content displayed by the content display position. And the server determines the browsing frequency corresponding to the content based on the browsing behaviors of the same content in the browsing behavior records corresponding to the multiple accounts. Optionally, the server determines, for each content, the number of accounts corresponding to the click operation based on the browsing behavior records corresponding to the multiple accounts; taking the number as the browsing frequency corresponding to the content; or the server determines the number of accounts with browsing behaviors indicating that the content is displayed for each content based on browsing behavior records corresponding to the plurality of accounts, and takes the number as the browsing frequency corresponding to the content.

According to the technical scheme, the larger the browsing frequency of the content is, the more users are interested in the content, the content with the largest browsing frequency is determined as the content to be displayed next, the hot content can be preferentially pushed to the users, the content browsing cost of the users is reduced, and the man-machine interaction efficiency is improved.

It should be noted that, in some embodiments, after determining the browsing frequency corresponding to the content, the server also sorts the content according to the order from the largest browsing frequency to the smallest browsing frequency to obtain a sorting result; according to the sequencing result, obtaining the content with the largest browsing frequency, and returning the content to the client; and when a content acquisition request of the client is received next time, determining the content with the browsing frequency ranked second according to the ranking result, and returning the content to the client, and so on.

In another optional implementation manner, the content obtaining manner includes a fifth content obtaining manner, and the fifth content obtaining manner is used for indicating that the next presented content is determined according to a date. The step of acquiring, by the server, the second content from the plurality of contents corresponding to the target content display position according to the fifth content acquisition mode includes: the server acquires second content associated with the target date from the plurality of content corresponding to the target content display position.

Wherein the target date may be a date of particular significance configured by the operator. In some embodiments, the target date is the date of the festival, e.g., the target date is the date of the mid-autumn festival, or the target date is the date of the spring festival, etc. Alternatively, the target date is a date on which an operation activity is effective, for example, the operation activity is a season of onset activity, and the target date includes 8 months 20 to 9 months 20, and is between 8 months 20 and 9 months 20.

In some embodiments, the content associated with the target date in the plurality of contents carries a date stamp of the target date, and the server obtains a second content carrying the date stamp of the target date from the plurality of contents. If the number of the contents carrying the date marks of the target dates is multiple, the server randomly obtains one content from the multiple contents carrying the date marks of the target dates to serve as a second content; alternatively, the server obtains the second content from the plurality of contents carrying date marks of the target date according to another content obtaining manner configured by the target content display bit, which is not limited in this disclosure.

According to the technical scheme, the corresponding content configured on the specific date is supported to be displayed, the operation content on the specific date can be rapidly configured on line, and the configuration efficiency and the content configuration availability are improved.

In some embodiments, the content obtaining manner may include other content obtaining manners besides the five content obtaining manners, for example, a content obtaining manner for determining content matching with the user portrait, and the like.

It should be noted that the above embodiment is described by taking an example in which one content is determined from a plurality of contents corresponding to one content display bit. If the content obtaining request is used for requesting to obtain the content corresponding to the plurality of content display positions, one content corresponding to each content display position is determined from the plurality of contents corresponding to each content display position, and the process that the server determines one content corresponding to each content display position is the same, so that the process is not repeated one by one.

In step S407, the server transmits the second content to the client.

The server returns the second content to the client to feed back the content acquisition request of the client. If the content obtaining request is used to request to obtain the content corresponding to the plurality of content display positions, the server returns the content corresponding to the plurality of content display positions to the client.

In step S408, the client receives the second content returned by the server, and loads the second content into the target content display position for display.

And the client loads the second content into the target content display position for displaying, so that the first content is replaced by the second content. The manner in which the client displays the second content is the same as the manner in which the client displays the first content in step S401, and is not described herein again.

In order to make the process of dynamically switching and displaying the content clearer, the following description is made with reference to fig. 5, and referring to fig. 5, for each content display position, the server supports the operator to configure a plurality of contents for the content display position, and the plurality of contents corresponding to each content display position form a content pool and are stored in the server. The server also stores a mode pool formed by a plurality of configurable content acquisition modes, and supports the operator to configure the plurality of content acquisition modes for the content display positions from the plurality of content acquisition modes included in the mode pool. The client displays corresponding contents on the plurality of content display positions through the step S401; the client acquires a browsing behavior associated with the content displayed on the content display position through the step S402, and sends the browsing behavior, that is, the client collects information, to the server; the server receives the information collected by the client through step S403; the client requests the server to return the next content displayed on the content display position through step S404; the server determines the content from the content pool corresponding to the content display position according to the content acquisition mode configured by the content display position through the steps S405 to S406; the server transmits the content to the client through step S407; the server presents the newly received content on the content presentation position through step S408.

It should be noted that after the client loads the second content into the content display position for display, the client also obtains a browsing behavior associated with the second content and uploads the browsing behavior to the server; responding to the content display operation, and sending a content acquisition request to a server; the server responds to the content acquisition request, and determines another content from the plurality of contents corresponding to the target content display position according to the content acquisition mode configured by the target content display position based on the browsing behavior associated with the second content; returning the other content to the client; the client receives the other content; the other content is loaded into the content display bits for display. The above process is the same as the process from step S401 to step S408, and is not described herein again.

It should be noted that, in the above step S405, the server determines whether the first browsing behavior indicates that the first content satisfies the content switching condition, in some embodiments, the step of determining whether the first browsing behavior indicates that the first content satisfies the content switching condition may also be performed by the client, and the steps S404 to S406 may be replaced with: the client responds to the content display operation and determines whether the first browsing behavior indicates that the first content meets the content switching condition; in response to the first browsing behavior indicating that the first content meets the content switching condition, sending a content acquisition request to a server; and the server responds to the content acquisition request of the client and acquires second content from a plurality of contents corresponding to the target content display position according to the content acquisition mode configured by the target content display position. It should be noted that, in response to the content display operation and the first browsing behavior indicates that the first content does not satisfy the content switching condition, the client loads the first content into the target content display position for display. The process of determining whether the first browsing behavior indicates that the first content meets the content switching condition by the client is the same as the process of determining whether the first browsing behavior indicates that the first content meets the content switching condition by the server, and details are not repeated here.

According to the technical scheme, the client determines whether the content meets the content switching condition or not based on the browsing behavior, and sends the content acquisition request to the server only when the content meets the content switching condition, namely the content in the content display position needs to be updated, so that the communication resources consumed by sending invalid requests can be reduced, the utilization rate of the communication resources is improved, and the communication cost is reduced.

It should be noted that, in the above embodiments, the server determines the next content to be presented from the plurality of contents corresponding to the content presentation position as an example, and in some embodiments, the step of determining the next content to be presented from the plurality of contents corresponding to the content presentation position may also be performed by the client. The client stores a plurality of contents corresponding to the content display positions, and determines the next displayed content from the stored contents. The process of determining the next content to be displayed from the plurality of contents by the client is the same as the process of determining the next content to be displayed from the plurality of contents by the server, and details are not repeated herein. It should be noted that, the client sends a content obtaining request to the server in response to the content display operation for the first time, where the content obtaining request is used to request the server to return a plurality of contents corresponding to the content display positions and a content obtaining manner. In addition, since the storage space of the terminal where the client is located is limited, the number of the plurality of contents stored by the terminal may be smaller than the number threshold. The server acquires a plurality of contents from the contents corresponding to the content display positions in advance according to the quantity threshold value and the content acquisition mode, and returns the plurality of contents to the client, wherein the quantity of the contents of the plurality of contents returned to the client by the server is smaller than the quantity threshold value. The number threshold is any preset positive integer. For example, if the content is text, the quantity threshold is 20; if the content is a short video, the number threshold is 3.

All the above optional technical solutions may be combined arbitrarily to form the optional embodiments of the present disclosure, and are not described herein again.

Fig. 6 is a block diagram illustrating a content display apparatus according to an exemplary embodiment. Referring to fig. 6, the content display apparatus is applied to a server, and includes a browsing behavior receiving unit 601, a content acquiring unit 602, and a content transmitting unit 603.

A browsing behavior receiving unit 601 configured to execute a first browsing behavior of receiving a target content display position of the client, where the target content display position is configured with a plurality of contents that can be switched and displayed based on the browsing behavior and a content acquisition manner, where the first browsing behavior is a browsing behavior associated with a first content displayed at the target content display position, and the content acquisition manner is a manner of acquiring a next content displayed at the target content display position;

a content obtaining unit 602 configured to perform, in response to a content obtaining request from the client, obtaining, based on the first browsing behavior, second content from a plurality of contents corresponding to the target content display position in a content obtaining manner configured by the target content display position;

a content sending unit 603 configured to perform sending of the second content to the client, the second content being for presentation on the target content presentation bit by the client.

the content acquiring unit 602 includes:

the client side comprises a Hash processing subunit and a content switching unit, wherein the Hash processing subunit is configured to execute a process of responding to a content acquisition request, the first browsing behavior is used for indicating that first content meets a content switching condition, the Hash processing unit performs Hash processing on an account logged in by the client side to obtain a content acquisition parameter corresponding to the account, and the content switching condition is a condition representing that the first content display is completed;

and the first content acquisition subunit is configured to acquire the content corresponding to the content acquisition parameter from the plurality of contents corresponding to the target content presentation bit as the second content.

in response to the content acquisition request, and the first browsing behavior is used for indicating that the first content meets the content switching condition, acquiring a content quantity parameter corresponding to a target content display position, wherein the content quantity parameter is used for representing the quantity of a plurality of contents corresponding to the target content display position;

and taking the content quantity parameter as a divisor to obtain the residue of the account number to obtain a content acquisition parameter.

a content obtaining unit 602 configured to perform:

responding to a content acquisition request, wherein a first browsing behavior is used for indicating that the first content is displayed completely, and creating a hidden mark for the first content, wherein the hidden mark is used for indicating an account logged in by a client to hide the content;

determining a plurality of first candidate contents which do not correspond to hidden marks from a plurality of contents corresponding to the target content showing positions;

second content is obtained from the plurality of first candidate content.

In another optional implementation manner, the content obtaining manner includes a third content obtaining manner, where the third content obtaining manner is used to indicate the number of the content that is switchably displayed and corresponds to the limitation target content display position, and determine a next content to be displayed from the plurality of content that is switchably displayed;

the content acquiring unit 602 includes:

the parameter acquisition subunit is configured to respond to the content acquisition request, and the first browsing behavior is used for indicating that the first content meets a content switching condition, and acquiring a limited display number parameter corresponding to a target content display position, wherein the content switching condition is a condition for representing that the first content display is completed;

a candidate content determination subunit configured to perform determining a plurality of second candidate contents from the plurality of contents corresponding to the target content presentation bit based on the limited presentation number parameter, the number of the plurality of second candidate contents being equal to the limited presentation number parameter;

In another alternative implementation, the candidate content determining subunit is configured to perform:

and determining a front limit display quantity parameter number of contents from the plurality of contents as a plurality of second candidate contents according to the sequencing order of the plurality of contents corresponding to the target content display position.

a content obtaining unit 602 configured to perform:

responding to a content acquisition request, wherein a first browsing behavior is used for indicating that first content meets a content switching condition, and determining browsing frequency corresponding to the content recorded by a browsing behavior record based on the browsing behavior records corresponding to a plurality of accounts, wherein the browsing frequency corresponding to any content is used for representing the number of times that the content has been browsed, and the content switching condition is a condition for representing that the display of the first content is completed;

and acquiring the content with the maximum browsing frequency from the plurality of contents corresponding to the target content display position as second content.

a content obtaining unit 602 configured to perform:

in response to the content obtaining request and the first browsing behavior is used for indicating that the first content meets a content switching condition, obtaining second content associated with the target date from a plurality of contents corresponding to the target content display position, wherein the content switching condition is a condition for representing that the first content display is completed.

or the content switching condition is that the clicking operation on the first content is not detected within the reference time length.

the configuration information receiving unit is configured to execute the configuration information sent by the receiving terminal, the terminal is used for configuring a content acquisition mode for the target content display position, and the configuration information comprises the content acquisition mode corresponding to the target content display position;

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 7 is a block diagram illustrating a content display apparatus according to an exemplary embodiment. Referring to fig. 7, the content display apparatus applied to a client on a terminal includes a browsing behavior acquisition unit 701, a browsing behavior transmission unit 702, a request transmission unit 703, and a content display unit 704.

A browsing behavior acquisition unit 701 configured to perform acquisition of a first browsing behavior associated with first content displayed at a target content display position of a client, the target content display position being configured with a plurality of contents that can be switched and displayed based on the browsing behavior and a content acquisition manner;

a browsing behavior transmitting unit 702 configured to perform transmitting a first browsing behavior to a server;

a request transmitting unit 703 configured to perform transmission of a content acquisition request to the server in response to the content display operation;

a content display unit 704 configured to execute receiving the second content sent by the server, and loading the second content into the target content display position for display;

In another optional implementation manner, the browsing behavior obtaining unit 701 is configured to perform:

responding to the click operation of the first content, and displaying a detail interface corresponding to the first content;

detecting operation behaviors on the detail interface;

and determining the operation behavior on the detail interface and the clicking operation on the first content as the first browsing behavior associated with the first content.

In another optional implementation manner, the request sending unit 703 is configured to perform:

and responding to the content display operation, wherein the first browsing behavior is used for indicating that the first content meets a content switching condition, and sending a content acquisition request to the server, wherein the content switching condition is a condition for representing that the first content is completely displayed.

Fig. 8 is a block diagram illustrating a terminal according to an example embodiment. The terminal 800 may be a smart phone, a tablet computer, a notebook computer, or a desktop computer. The terminal 800 may also be referred to by other names such as user equipment, portable terminal, laptop terminal, desktop terminal, etc.

In general, the terminal 800 includes: a processor 801 and a memory 802.

The processor 801 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so forth. The processor 801 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 801 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also called a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 801 may be integrated with a GPU (Graphics Processing Unit) which is responsible for rendering and drawing the content required to be displayed by the display screen. In some embodiments, the processor 801 may further include an AI (Artificial Intelligence) processor for processing computing operations related to machine learning.

Memory 802 may include one or more computer-readable storage media, which may be non-transitory. Memory 802 may also include high speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 802 is used to store at least one instruction for execution by processor 801 to implement a content display method provided by method embodiments of the present disclosure.

In some embodiments, the terminal 800 may further include: a peripheral interface 803 and at least one peripheral. The processor 801, memory 802 and peripheral interface 803 may be connected by bus or signal lines. Various peripheral devices may be connected to peripheral interface 803 by a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of a radio frequency circuit 804, a display screen 805, a camera assembly 806, an audio circuit 807, a positioning assembly 808, and a power supply 809.

The peripheral interface 803 may be used to connect at least one peripheral related to I/O (Input/Output) to the processor 801 and the memory 802. In some embodiments, the processor 801, memory 802, and peripheral interface 803 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 801, the memory 802, and the peripheral interface 803 may be implemented on separate chips or circuit boards, which are not limited by this embodiment.

The Radio Frequency circuit 804 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 804 communicates with communication networks and other communication devices via electromagnetic signals. The rf circuit 804 converts an electrical signal into an electromagnetic signal to be transmitted, or converts a received electromagnetic signal into an electrical signal. In some embodiments, the radio frequency circuitry 804 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuit 804 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: the world wide web, metropolitan area networks, intranets, generations of mobile communication networks (2G, 3G, 4G, and 5G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 804 may also include NFC (Near Field Communication) related circuits, which are not limited by this disclosure.

The display screen 805 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 805 is a touch display, the display 805 also has the ability to capture touch signals on or above the surface of the display 805. The touch signal may be input to the processor 801 as a control signal for processing. At this point, the display 805 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 805 may be one, disposed on a front panel of the terminal 800; in other embodiments, the display 805 may be at least two, respectively disposed on different surfaces of the terminal 800 or in a folded design; in other embodiments, the display 805 may be a flexible display disposed on a curved surface or a folded surface of the terminal 800. Even further, the display 805 may be arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The Display 805 can be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), and other materials.

The camera assembly 806 is used to capture images or video. In some embodiments, camera assembly 806 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 806 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp, and can be used for light compensation at different color temperatures.

The audio circuit 807 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 801 for processing or inputting the electric signals to the radio frequency circuit 804 to realize voice communication. For the purpose of stereo sound collection or noise reduction, a plurality of microphones may be provided at different portions of the terminal 800. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 801 or the radio frequency circuit 804 into sound waves. The loudspeaker can be a traditional film loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, the audio circuitry 807 may also include a headphone jack.

The positioning component 808 is used to locate the current geographic position of the terminal 800 for navigation or LBS (Location Based Service). The Positioning component 808 may be a Positioning component based on the Global Positioning System (GPS) in the united states, the beidou System in china, or the galileo System in russia.

Power supply 809 is used to provide power to various components in terminal 800. The power supply 809 can be ac, dc, disposable or rechargeable. When the power supply 809 includes a rechargeable battery, the rechargeable battery may be a wired rechargeable battery or a wireless rechargeable battery. The wired rechargeable battery is a battery charged through a wired line, and the wireless rechargeable battery is a battery charged through a wireless coil. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 800 also includes one or more sensors 810. The one or more sensors 810 include, but are not limited to: acceleration sensor 811, gyro sensor 812, pressure sensor 813, fingerprint sensor 814, optical sensor 815 and proximity sensor 816.

Those skilled in the art will appreciate that the configuration shown in fig. 8 is not intended to be limiting of terminal 800 and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components may be used.

Fig. 9 is a block diagram of a server according to an exemplary embodiment, where the server 900 may have a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 901 and one or more memories 902, where the memories 902 are used for storing executable instructions, and the processors 901 are configured to execute the executable instructions to implement the content display method provided by the method embodiments. Of course, the server may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server may also include other components for implementing the functions of the device, which are not described herein again.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as a memory comprising instructions, executable by a processor to perform the above-described content display method is also provided. Alternatively, the computer-readable storage medium may be a ROM (Read-Only Memory), a RAM (Random Access Memory), a CD-ROM (Compact Disc Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, there is also provided a computer program product comprising computer programs/instructions which, when executed by a processor of a terminal, implement the content display method in the above-described respective method embodiments.

In an exemplary embodiment, a computer program product is also provided, which includes computer programs/instructions that, when executed by a processor of a server, implement the content display method in the above-described method embodiments.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A content display method, characterized in that the content display method comprises:

2. The content display method according to claim 1, wherein the content acquisition manner includes a first content acquisition manner, and the first content acquisition manner is used for indicating that a content to be displayed next is determined in a hash manner;

3. The content display method according to claim 1, wherein the content acquisition means includes a second content acquisition means, and the second content acquisition means is configured to instruct to hide already-presented content and determine next-presented content from remaining un-hidden content;

and acquiring second content from the plurality of first candidate contents.

4. A content display method, characterized in that the content display method comprises:

5. The content display method according to claim 4, wherein the content display operation is an interactive operation on an interface entry of an interface to which the target content presentation position belongs; or the content display operation is a refreshing operation on the interface to which the target content display position belongs; or the content display operation is an interactive operation for indicating returning from the detail interface corresponding to the first content to the interface to which the target content presentation position belongs.

6. The content display method according to claim 4, wherein the obtaining of the first browsing behavior associated with the first content displayed at the target content display position of the client comprises:

detecting an operation behavior on the detail interface;

7. A content display apparatus, characterized in that the content display apparatus comprises:

8. A content display apparatus, characterized in that the content display apparatus comprises:

9. A server, characterized in that the server comprises:

one or more processors;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the content display method of any one of claims 1 to 3.

10. A terminal, characterized in that the terminal comprises:

one or more processors;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the content display method of any one of claims 4 to 6.