CN111858971A

CN111858971A - Multimedia resource recommendation method, device, terminal and server

Info

Publication number: CN111858971A
Application number: CN202010719061.9A
Authority: CN
Inventors: 张水发
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2020-07-23
Filing date: 2020-07-23
Publication date: 2020-10-30

Abstract

The disclosure relates to a multimedia resource recommendation method, a multimedia resource recommendation device, a terminal and a server, and belongs to the technical field of computers. The method comprises the following steps: displaying a multimedia display interface, wherein the multimedia display interface comprises a first multimedia display area and a second multimedia display area, and the first multimedia display area and the second multimedia display area are respectively used for displaying multimedia resources of a first resource type and a second resource type; responding to interactive operation of a first multimedia resource in a first multimedia display area, and acquiring at least one target multimedia resource of a second resource type matched with the first multimedia resource based on the first multimedia resource; and displaying the at least one target multimedia resource in the second multimedia display area. The method and the device improve the efficiency of man-machine interaction by performing joint recommendation on the multimedia resources of multiple resource types in the same multimedia display interface.

Description

Multimedia resource recommendation method, device, terminal and server

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a multimedia resource recommendation method, an apparatus, a terminal, and a server.

Background

Currently, a user can browse multimedia resources of multiple resource types through the same video sharing program. However, the video sharing program recommends multimedia resources of different resource types to the user through different recommendation interfaces, and the user can only browse multimedia resources of one resource type through a recommendation interface of multimedia resources of any resource type. For example, a user can only browse short video resources through a short video recommendation interface; through the live broadcast recommendation interface, only live broadcast video resources can be browsed.

In the process, the recommendation interface provided by the video sharing program can only recommend the multimedia resource of one resource type, so that the multimedia resource of another resource type can be recommended only by switching to the recommendation interface of the multimedia resource of another resource type, and the efficiency of human-computer interaction is low.

Disclosure of Invention

The embodiment of the disclosure provides a multimedia resource recommendation method, a multimedia resource recommendation device, a terminal and a server, so as to improve the efficiency of human-computer interaction. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, a multimedia resource recommendation method is provided, the method including:

displaying a multimedia display interface, wherein the multimedia display interface comprises a first multimedia display area and a second multimedia display area, and the first multimedia display area and the second multimedia display area are respectively used for displaying multimedia resources of a first resource type and a second resource type;

responding to interactive operation of a first multimedia resource in a first multimedia display area, and acquiring at least one target multimedia resource of a second resource type matched with the first multimedia resource based on the first multimedia resource;

and displaying the at least one target multimedia resource in the second multimedia display area.

In one possible implementation manner, the obtaining, in response to an interactive operation on a first multimedia asset in a first multimedia display area, at least one target multimedia asset of a second asset type matching the first multimedia asset based on the first multimedia asset includes:

responding to interactive operation of a first multimedia resource in a first multimedia display area, and acquiring at least one first target multimedia resource of a second resource type based on a publisher identification of the first multimedia resource, wherein the publisher identification of the first target multimedia resource is the same as the publisher identification of the first multimedia resource.

According to the technical scheme provided by the embodiment of the disclosure, when the publisher of the first multimedia resource corresponds to the multimedia resource of the second resource type, the multimedia resource of the second resource type published by the publisher is determined as the first target multimedia resource, the correlation degree between the determined first target multimedia resource and the first multimedia resource is higher, the accuracy of multimedia resource recommendation can be improved, further, the searching and searching of the multimedia resource interested by the user is reduced, the multimedia resource is recommended quickly and accurately, and the efficiency of man-machine interaction is improved.

In another possible implementation manner, the obtaining, in response to an interactive operation on a first multimedia resource in a first multimedia display area, at least one target multimedia resource of a second resource type that matches the first multimedia resource based on the first multimedia resource includes:

responding to interactive operation of a first multimedia resource in a first multimedia display area, and acquiring at least one second target multimedia resource of a second resource type matched with the first multimedia resource based on the first multimedia resource;

the publisher identification of the second target multimedia resource is different from the publisher identification of the first multimedia resource, and the resource characteristics of the second target multimedia resource and the resource characteristics of the first multimedia resource meet a first relevant condition.

According to the technical scheme provided by the embodiment of the disclosure, the multimedia resource of the second resource type meeting the relevant conditions with the first multimedia resource is determined as the second target multimedia resource matched with the first multimedia resource, so that the target multimedia resource of the second resource type with a high relevance degree with the first multimedia resource is obtained, the accuracy of multimedia resource recommendation is improved, searching and searching of the multimedia resource interested by a user are reduced, the multimedia resource is recommended quickly and accurately, and the efficiency of man-machine interaction is improved.

In another possible implementation manner, the displaying the at least one target multimedia resource in the second multimedia display area includes:

and in the second multimedia display area, displaying the at least one target multimedia resource according to the sequence of the first sequencing parameter of the at least one target multimedia resource from large to small, wherein the first sequencing parameter is used for expressing the correlation degree of the corresponding target multimedia resource and the first multimedia resource.

According to the technical scheme provided by the embodiment of the disclosure, the target multimedia resources are displayed in the corresponding multimedia display areas according to the sequence of the sequencing parameters from large to small, so that the target multimedia resources with higher correlation degree with the first multimedia resources are displayed at important positions in the multimedia display areas, and the more important display positions are more easily noticed by a user, so that the cost for the user to search the multimedia resources can be reduced, and the efficiency of man-machine interaction is further improved.

and in the second multimedia display area, displaying the at least one target multimedia resource according to a descending order of a second ranking parameter of the at least one target multimedia resource, wherein the second ranking parameter is used for representing the importance degree of the corresponding target multimedia resource in the at least one target multimedia resource.

According to the technical scheme provided by the embodiment of the disclosure, the target multimedia resources are displayed in the corresponding multimedia display areas according to the sequence of the sequencing parameters from large to small, so that the multimedia resources with higher importance degree are displayed at more important positions in the multimedia display areas.

In another possible implementation manner, the resource types of the multimedia resources displayed by the multimedia display interface include a live video resource type and a video resource type with a video duration less than a target duration.

According to the technical scheme provided by the embodiment of the disclosure, the resource types of the recommended multimedia resources in the multimedia display interface are enriched by simultaneously displaying the multimedia resources of two resource types, namely the live video resource and the video resource with the video duration being less than the target duration, in the same multimedia display interface, so that the multimedia resources of multiple resource types can be jointly recommended in the same multimedia display interface without switching among multimedia resource recommendation interfaces of various resource types, and the efficiency of man-machine interaction is improved.

responding to interactive operation of a first multimedia resource in a first multimedia display area, and sending a joint recommendation request to a server based on the first multimedia resource, wherein the joint recommendation request is used for requesting to acquire at least one target multimedia resource of a second resource type matched with the first multimedia resource;

and receiving the at least one target multimedia resource returned by the server.

According to the technical scheme provided by the embodiment of the disclosure, in response to the detection of the interactive operation of the user on the multimedia resource of any resource type, the joint recommendation request is sent to the server to acquire the multimedia resource matching corresponding to the interactive operation and other multimedia resources belonging to different resource types, so that the acquired other multimedia resources can be synchronously updated and displayed in the same multimedia display interface, the joint recommendation of the multimedia resources of multiple resource types can be performed in the same multimedia display interface without switching among the multimedia resource recommendation interfaces of various resource types, and the human-computer interaction efficiency is improved.

According to a second aspect of the embodiments of the present disclosure, there is provided a multimedia resource recommendation method, including:

receiving a joint recommendation request of a terminal, wherein the joint recommendation request is used for requesting to acquire at least one target multimedia resource of a second resource type matched with a first multimedia resource, and the first multimedia resource is a multimedia resource of a first resource type triggered by interactive operation on the terminal;

determining at least one target multimedia resource of a second resource type matched with the first multimedia resource according to the joint recommendation request;

and returning the at least one target multimedia resource to the terminal.

In a possible implementation manner, the determining, according to the joint recommendation request, at least one target multimedia resource of a second resource type that matches the first multimedia resource includes:

and determining at least one first target multimedia resource of the second resource type according to the publisher identification of the first multimedia resource corresponding to the joint recommendation request, wherein the publisher identification of the first target multimedia resource is the same as the publisher identification of the first multimedia resource.

According to the technical scheme provided by the embodiment of the disclosure, the multimedia resource of the second resource type corresponding to the same publisher is determined as the first target multimedia resource, the determined correlation degree between the first target multimedia resource and the first multimedia resource is higher, the accuracy of multimedia resource recommendation can be improved, further, searching and searching of the multimedia resource interested by the user are reduced, the multimedia resource is recommended quickly and accurately, and the efficiency of man-machine interaction is improved.

In another possible implementation manner, the determining, according to the joint recommendation request, at least one target multimedia resource of a second resource type that matches the first multimedia resource includes:

acquiring resource characteristics of the first multimedia resource according to the resource identifier of the first multimedia resource corresponding to the joint recommendation request;

and determining at least one second target multimedia resource of the second resource type according to the resource characteristics of the first multimedia resource, wherein the resource characteristics of the first multimedia resource and the resource characteristics of the second target multimedia resource meet a first relevant condition.

According to the technical scheme provided by the embodiment of the disclosure, the multimedia resource with higher correlation degree with the resource characteristics of the first multimedia resource is determined as the target multimedia resource, so that the accuracy of multimedia resource recommendation can be improved, searching and searching of the multimedia resource interested by the user are reduced, the multimedia resource is recommended quickly and accurately, and the efficiency of man-machine interaction is improved.

In another possible implementation manner, the multimedia resource of the second resource type is a live video resource;

determining at least one second target multimedia resource of the second resource type according to the resource characteristics of the first multimedia resource, including:

determining at least one second multimedia resource of the first resource type according to the resource characteristics of the first multimedia resource, wherein the resource characteristics of the first multimedia resource and the resource characteristics of the second multimedia resource meet a second relevant condition;

and in response to the multimedia resource of the second resource type corresponding to the publisher identification of the second multimedia resource, determining the multimedia resource of the second resource type corresponding to the publisher identification of the second multimedia resource as the second target multimedia resource.

The technical scheme provided by the embodiment of the disclosure determines other multimedia resources of a first resource type with a larger degree of correlation with a first multimedia resource, determines whether publishers of the other multimedia resources correspond to the multimedia resources of a second resource type, determines the multimedia resources of the second resource type corresponding to the publishers of the multimedia resources of the second resource type as a second target multimedia resource, and because the degree of correlation of the multimedia resources between different types published by the publishers is higher, determines the multimedia resources of the corresponding second resource type based on the publishers of the multimedia resources of the other first resource types with a higher degree of correlation with the first multimedia resource, can improve the accuracy of multimedia resource recommendation, further reduce the search and search of the multimedia resources which users are interested in, and quickly and accurately recommend the multimedia resources, the efficiency of human-computer interaction is improved.

In another possible implementation manner, the returning the at least one target multimedia resource to the terminal includes:

determining a sequencing parameter of the target multimedia resource according to the resource characteristics of any target multimedia resource in the at least one target multimedia resource;

and returning the at least one target multimedia resource to the terminal according to the sequence of the sequencing parameters of the target multimedia resources of the second resource type from large to small.

According to the technical scheme provided by the embodiment of the disclosure, the target multimedia resources are returned to the terminal according to the sequence of the sequencing parameters from large to small, so that the terminal can display the multimedia resources with higher sequencing parameters at important positions in the multimedia display area, and the more important display positions are more easily noticed by a user, so that the cost of searching the multimedia resources by the user can be reduced, and the efficiency of man-machine interaction is improved.

In another possible implementation manner, the determining a ranking parameter of the target multimedia resource according to a resource characteristic of any target multimedia resource in the at least one target multimedia resource includes:

determining a correlation parameter of the target multimedia resource and the first multimedia resource according to the resource characteristics of the target multimedia resource and the resource characteristics of the first multimedia resource, wherein the correlation parameter is used for expressing the degree of correlation of the target multimedia resource and the first multimedia resource;

and determining a first sequencing parameter of the target multimedia resource according to the correlation parameter corresponding to the target multimedia resource.

The technical scheme provided by the embodiment of the disclosure determines a first sequencing parameter of a target multimedia resource through the degree of correlation between the first multimedia resource and the target multimedia resource, so that the first sequencing parameter can represent the degree of correlation between the target multimedia resource and the first multimedia resource, and then sequences the target multimedia resource based on the first sequencing parameter, so that the target multimedia resource with higher degree of correlation with a short video resource corresponding to an interactive operation can be sequenced at a more important position, the reliability of multimedia resource sequencing is improved, and further, by displaying the target multimedia resource with larger sequencing parameter at a more important position in a multimedia display interface, a user can quickly notice the target multimedia resource with larger degree of correlation and higher degree of importance with the first multimedia resource, and the cost of searching for the interested multimedia resource is reduced, the efficiency of human-computer interaction is improved.

determining an importance parameter of the target multimedia resource according to the resource characteristics of the target multimedia resource, wherein the importance parameter is used for representing the importance degree of the target multimedia resource in the at least one target multimedia resource;

and determining a second sequencing parameter of the target multimedia resource according to the importance parameter corresponding to the target multimedia resource.

According to the technical scheme provided by the embodiment of the disclosure, the ranking parameter of the target multimedia resource is represented through the importance parameter of the target multimedia resource, so that the ranking parameter can represent the importance degree of the target multimedia resource in the recommendation, the target multimedia resource is ranked based on the ranking parameter, the target multimedia resource with higher importance degree can be ranked at the important position, the reliability of ranking of the multimedia resource is improved, the target multimedia resource with higher ranking parameter is displayed at the important position in the multimedia display interface, the user can quickly notice the target multimedia resource with higher relevance degree and higher importance degree with the first multimedia resource, the cost of searching and searching the interested multimedia resource by the user is reduced, and the efficiency of man-machine interaction is improved.

In another possible implementation manner, before returning the at least one target multimedia resource to the terminal in the descending order of the ranking parameter of the target multimedia resource of the second resource type, the method further includes:

determining a maximum value of a ranking parameter as the ranking parameter of the target multimedia resource in response to the publisher identification of the target multimedia resource being the same as the publisher identification of the first multimedia resource.

According to the technical scheme provided by the embodiment of the disclosure, the sequencing parameter of the target multimedia resource issued by the issuer of the first multimedia resource is set to be the maximum value, so that the terminal responds to the interactive operation to display the multimedia resources of other resource types issued by the same issuer at the most important position in the corresponding multimedia display area, the recommendation accuracy of the multimedia resource is improved, the multimedia resource at the important position can be quickly noticed by the user, the cost of searching for the interested multimedia resource by the user is reduced, and the human-computer interaction efficiency is improved.

According to a third aspect of the embodiments of the present disclosure, there is provided a multimedia resource recommendation apparatus, the apparatus including:

the first display unit is configured to display a multimedia display interface, the multimedia display interface comprises a first multimedia display area and a second multimedia display area, and the first multimedia display area and the second multimedia display area are respectively used for displaying multimedia resources of a first resource type and a second resource type;

the multimedia resource display device comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is configured to execute interactive operation on a first multimedia resource in a first multimedia display area, and acquire at least one target multimedia resource of a second resource type matched with the first multimedia resource based on the first multimedia resource;

a second display unit configured to perform displaying the at least one target multimedia resource in the second multimedia display region.

In a possible implementation manner, the obtaining unit is configured to perform, in response to an interactive operation on a first multimedia resource in a first multimedia display area, obtaining at least one first target multimedia resource of a second resource type based on a publisher identifier of the first multimedia resource, where the publisher identifier of the first target multimedia resource is the same as the publisher identifier of the first multimedia resource.

In another possible implementation manner, the obtaining unit is configured to perform:

In another possible implementation manner, the second display unit is configured to perform:

According to a fourth aspect of the embodiments of the present disclosure, there is provided a multimedia resource recommendation apparatus, the apparatus including:

the terminal comprises a receiving unit and a processing unit, wherein the receiving unit is configured to execute a joint recommendation request of a receiving terminal, the joint recommendation request is used for requesting to acquire at least one target multimedia resource of a second resource type matched with a first multimedia resource, and the first multimedia resource is a multimedia resource of a first resource type triggered by interactive operation on the terminal;

a determining unit configured to perform determining at least one target multimedia resource of a second resource type matching the first multimedia resource according to the joint recommendation request;

a returning unit configured to perform returning the at least one target multimedia resource to the terminal.

In a possible implementation manner, the determining unit is configured to perform determining, according to a publisher identifier of the first multimedia resource corresponding to the joint recommendation request, at least one first target multimedia resource of the second resource type, where the publisher identifier of the first target multimedia resource is the same as the publisher identifier of the first multimedia resource.

In another possible implementation manner, the determining unit includes:

the obtaining subunit is configured to execute resource identification of a first multimedia resource corresponding to the joint recommendation request, and obtain resource characteristics of the first multimedia resource;

a first determining subunit configured to perform determining at least one second target multimedia resource of the second resource type according to a resource characteristic of the first multimedia resource, the resource characteristic of the first multimedia resource and the resource characteristic of the second target multimedia resource satisfying a first correlation condition.

In another possible implementation manner, the multimedia resource of the second resource type is a live video resource; the first determining subunit configured to perform:

In another possible implementation manner, the return unit includes:

a second determining subunit, configured to perform determining a ranking parameter of any one of the at least one target multimedia resource according to a resource characteristic of the target multimedia resource;

and the returning subunit is configured to perform returning of the at least one target multimedia resource to the terminal in an order from large to small according to the ranking parameter of the target multimedia resource of the second resource type.

In another possible implementation manner, the second determining subunit is configured to perform:

In another possible implementation manner, the determining unit is further configured to perform, in response to that the publisher identifier of the target multimedia resource is the same as the publisher identifier of the first multimedia resource, determining a maximum value of the ranking parameter as the ranking parameter of the target multimedia resource.

According to a fifth aspect of the embodiments of the present disclosure, there is provided a terminal, including: one or more processors; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the multimedia resource recommendation method of the first aspect.

According to a sixth aspect of embodiments of the present disclosure, there is provided a server including: one or more processors; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the multimedia resource recommendation method of the second aspect.

According to a seventh aspect of embodiments of the present disclosure, there is provided a storage medium, wherein instructions, when executed by a processor of a terminal, enable the terminal to perform the multimedia resource recommendation method of the first aspect.

According to an eighth aspect of the embodiments of the present disclosure, there is provided a storage medium, wherein instructions when executed by a processor of a server enable the server to perform the multimedia resource recommendation method of the second aspect.

According to a ninth aspect of embodiments of the present disclosure, there is provided a computer program product, wherein instructions of the computer program product, when executed by a processor of a terminal, enable the terminal to execute the multimedia resource recommendation method of the first aspect.

According to a tenth aspect of embodiments of the present disclosure, there is provided a computer program product, wherein instructions of the computer program product, when executed by a processor of a server, enable the server to perform the multimedia resource recommendation method of the second aspect.

The technical scheme provided by the embodiment of the disclosure at least has the following beneficial effects:

in the same multimedia display interface, multimedia resources of multiple resource types are simultaneously and respectively displayed in different multimedia display areas, the preference of a user for the multimedia resources is found by detecting the interactive operation of the user on the multimedia resources of any resource type, the multimedia resources matched with the interactive operation are obtained, and other multimedia resources belonging to different resource types are obtained, so that the obtained other multimedia resources are synchronously updated and displayed in the same multimedia display interface, the joint recommendation of the multimedia resources of the multiple resource types can be carried out in the same multimedia display interface without switching among multimedia resource recommendation interfaces of various resource types, and the human-computer interaction efficiency is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram of an implementation environment shown in accordance with an exemplary embodiment;

FIG. 2 is a flow diagram illustrating a method for multimedia resource recommendation in accordance with an exemplary embodiment;

FIG. 3 is a flow diagram illustrating a method for multimedia resource recommendation in accordance with an exemplary embodiment;

FIG. 4 is an interaction flow diagram illustrating a method for multimedia resource recommendation in accordance with an exemplary embodiment;

FIG. 5 is a schematic diagram illustrating a multimedia display interface in accordance with an exemplary embodiment;

FIG. 6 is a schematic diagram illustrating a multimedia display interface in accordance with an exemplary embodiment;

FIG. 7 is an interaction flow diagram illustrating a method for multimedia resource recommendation in accordance with an exemplary embodiment;

FIG. 8 is a block diagram illustrating a multimedia resource recommendation apparatus in accordance with an exemplary embodiment;

FIG. 9 is a block diagram illustrating a multimedia resource recommendation apparatus in accordance with an exemplary embodiment;

FIG. 10 is a block diagram illustrating a terminal in accordance with an exemplary embodiment;

FIG. 11 is a block diagram illustrating a server in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

The user information to which the present disclosure relates may be information authorized by the user or sufficiently authorized by each party.

FIG. 1 is a schematic diagram illustrating one implementation environment in accordance with an example embodiment. Referring to fig. 1, the implementation environment specifically includes: a terminal 101 and a server 102.

The terminal 101 may be at least one of a smartphone, a tablet, a smart watch, a laptop computer, and the like. Various applications, such as a video application or a browser application, may be run on the terminal 101, where the video application may be a short video sharing program or a long video sharing program. A user may browse multimedia assets of one or more asset types through an application on the terminal 101, for example, the user may browse short video assets and live video assets through a short video sharing program on the terminal 101.

The terminal 101 may be connected to the server 102 through a wired network or a wireless network, and the terminal 101 may obtain a multimedia resource recommended to a user corresponding to the terminal 101 by sending a recommendation request to the server 102; and displaying the acquired multimedia resources in a multimedia display interface so as to show the multimedia resources to a user corresponding to the terminal 101. The terminal 101 may be generally referred to as one of a plurality of terminals, and the embodiment is only illustrated by the terminal 101. Those skilled in the art will appreciate that the number of terminals described above may be greater or fewer. For example, the number of the terminals may be only a few, or the number of the terminals may be several tens or hundreds, or more, and the number of the terminals and the type of the device are not limited in the embodiments of the present disclosure.

The server 102 may be at least one of a server, a plurality of servers, a cloud server, a cloud computing platform, and a virtualization center. The server 102 may be connected to the terminal 101 through a wired network or a wireless network, the server 102 receives a recommendation request sent by the terminal 101, determines a multimedia resource recommended to a user corresponding to the terminal 101 according to the recommendation request, and returns the determined multimedia resource to the terminal 101, so that the terminal 101 displays the corresponding multimedia resource to the user. Optionally, the number of the servers may be more or less, and the embodiment of the disclosure does not limit this. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services.

FIG. 2 is a flow chart illustrating a method for multimedia resource recommendation, according to an exemplary embodiment. Referring to fig. 2, the multimedia resource recommendation method includes the following steps.

In step S201, a multimedia display interface is displayed, where the multimedia display interface includes a first multimedia display area and a second multimedia display area, and the first multimedia display area and the second multimedia display area are respectively used for displaying multimedia resources of a first resource type and a second resource type.

In step S202, in response to an interactive operation on a first multimedia asset in a first multimedia display area, at least one target multimedia asset of a second asset type matching the first multimedia asset is obtained based on the first multimedia asset.

In step S203, at least one target multimedia asset is displayed in the second multimedia display area.

According to the scheme provided by the embodiment of the disclosure, multimedia resources of multiple resource types are simultaneously displayed in different multimedia display areas in the same multimedia display interface, the preference of a user for the multimedia resources is found by detecting the interactive operation of the user on the multimedia resources of any one resource type, the multimedia resources corresponding to the interactive operation are obtained, other multimedia resources belonging to different resource types are obtained, and the obtained other multimedia resources are synchronously updated and displayed in the same multimedia display interface, so that the multimedia resources of multiple resource types can be jointly recommended in the same multimedia display interface without switching among multimedia resource recommendation interfaces of various resource types, and the efficiency of man-machine interaction is improved.

FIG. 3 is a flow chart illustrating a method for multimedia resource recommendation, according to an exemplary embodiment. Referring to fig. 3, the multimedia resource recommendation method includes the following steps.

In step S301, a joint recommendation request of the terminal is received, where the joint recommendation request is used to request to acquire at least one target multimedia resource of a second resource type that matches a first multimedia resource, and the first multimedia resource is a multimedia resource of a first resource type triggered by an interactive operation on the terminal.

In step S302, at least one target multimedia resource of the second resource type matching the first multimedia resource is determined according to the joint recommendation request.

In step S303, at least one target multimedia resource is returned to the terminal.

According to the scheme provided by the embodiment of the disclosure, the joint recommendation request triggered by the terminal based on the interactive operation on the multimedia resources of any resource type is received, the multimedia resources corresponding to the interactive operation are determined to be matched according to the joint recommendation request, the other multimedia resources belong to different resource types, and the determined other multimedia resources are returned to the terminal, so that the joint recommendation of the multimedia resources of various resource types can be realized based on the joint recommendation request triggered by the interactive operation on the multimedia resources of any resource type, and the human-computer interaction efficiency is improved.

Fig. 4 is an interaction flowchart of a multimedia resource recommendation method according to an exemplary embodiment, which is described in the embodiment of the present disclosure by taking recommendation of a live video resource in response to an interactive operation on a short video resource as an example, and referring to fig. 4, the multimedia recommendation method includes the following steps.

In step S401, the terminal displays a multimedia display interface, where the multimedia display interface includes a short video display area and a live video display area.

The multimedia display interface is used for simultaneously displaying multimedia resources of a plurality of different resource types, and each multimedia display area included in the multimedia display interface is respectively used for displaying the multimedia resources of one resource type. The multimedia display interface comprises a first multimedia display area and a second multimedia display area. The first multimedia display area is a display area acted by interactive operation and is used for displaying multimedia resources of a first resource type. The second multimedia display area is any multimedia display area except the first multimedia display area in the multimedia display interface, and the second multimedia display area is used for displaying multimedia resources of a second resource type.

It should be noted that the multimedia display interface is at least used for displaying multimedia resources of two different resource types, and optionally, the resource types of the multimedia resources displayed by the multimedia display interface include a live video resource type and a video resource type with a video duration less than a target duration. The multimedia resource of the video resource type with the video duration less than the target duration may be a short video resource, for example, the target duration may be 15 seconds. The multimedia resource of the live video resource type is a video resource which synchronizes a video picture acquired by a terminal corresponding to a publisher to a terminal corresponding to a viewer.

In the embodiment of the present disclosure, a multimedia display interface includes two multimedia display areas, namely a first multimedia display area and a second multimedia display area, where the first multimedia display area is a short video display area, and the second multimedia display area is a live video display area. The short video display area is used for displaying short video resources of the short video resource type with video duration smaller than target duration, and the live video display area is used for displaying live video resources of the live video resource type.

Optionally, the multimedia display interface comprises two multimedia display areas. The two multimedia display regions may be respectively disposed on two sides of the multimedia display interface, for example, referring to fig. 5, the two multimedia display regions have the same region area and are respectively disposed on the left side and the right side of the multimedia display interface, wherein each multimedia display region may be respectively used for displaying resource covers of a plurality of multimedia resources.

For another example, referring to fig. 6, the two multimedia display regions may also have different area areas and are respectively disposed on the left side and the right side of the multimedia display interface, wherein the multimedia display region with a larger area may be used for displaying one multimedia resource or may be used for displaying resource covers of a plurality of multimedia resources. Moreover, the multimedia display region with a larger region area may also be used to display the multimedia resource of the resource type corresponding to the last detected interactive operation, for example, if the interactive operation on the live video resource is detected last time, the multimedia display region with a larger region area is used to display the live video resource.

In step S402, the terminal sends a joint recommendation request to the server based on the short video resource in response to an interactive operation on the short video resource in the short video display area.

And the joint recommendation request is used for requesting to acquire at least one target multimedia resource of the type of the live video resource matched with the short video resource. The joint recommendation request may carry a resource identifier of the short video resource corresponding to the interactive operation. Correspondingly, in response to the interactive operation on the short video resource in the short video display area, the step of sending the joint recommendation request to the server based on the short video resource by the terminal may be: the terminal responds to the interactive operation of the short video resources in the short video display area, and acquires a target position for triggering the interactive operation; acquiring a resource identifier of the short video resource displayed at the target position; and sending a joint recommendation request carrying the resource identifier to a server.

It should be noted that the joint recommendation request may also carry a publisher identifier of the short video resource, where the publisher identifier is used to identify a publisher that publishes the short video resource, and for example, the publisher identifier may be an account of the publisher of the short video resource.

Another point to be described is that the interactive operation may be a click operation, a resource cover of the multimedia resource is displayed in the multimedia display interface, and a user may click the resource cover to perform interface interaction, so that the terminal sends the joint recommendation request in response to the click operation on the resource cover of the multimedia resource.

The interactive operation can also be an operation for representing the preference of the user on the multimedia resource, such as a praise operation, a comment operation or a forward operation. Optionally, the multimedia display interface may be played with multimedia resources, and the user may perform interface interaction by double-clicking the multimedia display interface or clicking an approval button in the multimedia display interface, so that the terminal sends the joint recommendation request in response to an approval operation on the multimedia resources being played.

In step S403, the server determines that the publisher identifier of the short video resource corresponds to the live video resource in response to the publisher identifier of the short video resource corresponding to the joint recommendation request, and determines the live video resource corresponding to the publisher identifier of the short video resource as the first target multimedia resource.

The server may determine, as the first target multimedia resource, a live video resource on which a publisher of the short video resource is live when the publisher of the short video resource is live.

In a possible implementation manner, the joint recommendation request carries a resource identifier of a short video resource, and correspondingly, step S403 may be: the server determines the publisher identifier of the short video resource from the corresponding relation between the resource identifier of the short video resource and the publisher identifier according to the resource identifier of the short video resource carried by the joint recommendation request; acquiring a live broadcast state corresponding to the publisher identification according to the publisher identification of the short video resource; responding to the live broadcast state that the live broadcast is in progress, and determining that the publisher identification corresponds to the live broadcast video resource; and determining the live video resource corresponding to the publisher identification as a first target multimedia resource.

In another possible implementation manner, the joint recommendation request carries a publisher identifier of the short video resource, and the server may directly execute the step of obtaining the live broadcast state corresponding to the publisher identifier according to the publisher identifier of the short video resource.

In the embodiment of the disclosure, the server can determine the live video resource live broadcast by the publisher as the first target multimedia resource when the publisher of the short video resource is live broadcast, the determined correlation degree between the first target multimedia resource and the short video resource is higher, the accuracy of multimedia resource recommendation can be improved, further, searching and searching of the multimedia resource interested by the user is reduced, the multimedia resource is recommended quickly and accurately, and the efficiency of man-machine interaction is improved.

It should be noted that, in response to the publisher identifier of the short video resource corresponding to the joint recommendation request, the server determines that the publisher identifier of the short video resource does not correspond to the live video resource, and may also continue to execute step S404, that is, if the publisher of the short video resource does not currently perform live broadcasting, the server may further obtain live video resources related to the short video resource and published by other live broadcasters, so that when the publisher of the short video resource does not perform live broadcasting, the server may also obtain other related live video resources to perform recommendation, and a user does not need to perform related search, thereby further improving the efficiency of human-computer interaction.

Another point to be described is that after the server obtains the live video resource corresponding to the publisher of the short video resource through step S403, step S404 may be further executed to obtain a richer live video resource for recommendation, so as to improve richness of multimedia resource recommendation.

It should be noted that, after acquiring the live video resource corresponding to the publisher of the short video resource in step S403, the server may directly return the live video resource corresponding to the publisher of the short video resource to the terminal without performing step S404.

In step S404, the server obtains the resource characteristics of the short video resource according to the resource identifier of the short video resource corresponding to the joint recommendation request.

The resource characteristics of the short video resource are used to characterize the short video resource. The resource features may include at least one of category features of the short video resource, image features of a cover of the short video resource, text features in the cover of the short video resource, publisher features of the short video resource, text description features of the short video resource.

The category characteristics of the short video resources are used for indicating the category of the content shot by the short video resources, such as food, popular science, game, news, and the like. The text features in the cover of the short video resource may be embedded features of text extracted from the cover of the short video resource based on an OCR (optical character Recognition) technique. The publisher characteristic of the short video resource is used for characterizing the publisher of the short video resource, for example, the publisher characteristic of the short video resource can be used for representing the category of the short video resource which the publisher of the short video resource prefers to publish; for another example, the publisher characteristic of the short video resource may further include a characteristic of a publisher tag of the short video resource to distinguish a user type of the publisher, e.g., the publisher tag may be a game cast. The text description feature of the short video resource may be an embedding feature of text added by a publisher of the short video resource when publishing the short video.

In a possible implementation manner, the server correspondingly stores the resource identifier and the resource feature, and the server may obtain the resource feature corresponding to the resource identifier of the short video resource according to the resource identifier of the short video resource corresponding to the joint recommendation request and the corresponding relationship between the resource identifier and the resource feature, where the resource feature is obtained by performing feature extraction based on the short video resource.

In another possible implementation manner, the server may further obtain the corresponding short video resource according to the resource identifier of the short video resource corresponding to the joint recommendation request; and performing feature extraction based on the short video resource to obtain the resource feature of the short video resource.

In the embodiment of the disclosure, the short video resources are represented by the features in various dimensions, and then the server can synthesize one or more of the features in various dimensions to determine the live video resources related to the short video resources, so as to achieve the purpose of balancing the features of various dimensions to recommend the multimedia resources, improve the accuracy of recommending the multimedia resources, reduce the search cost of the multimedia resources in which the user is interested, and improve the efficiency of human-computer interaction.

In step S405, the server determines at least one second target multimedia resource of the live video resource type according to the resource characteristics of the short video resource, where the resource characteristics of the short video resource and the resource characteristics of the second target multimedia resource satisfy a first relevant condition.

The first correlation condition is used to indicate a requirement for a degree of correlation between the resource characteristic of the short video resource and the resource characteristic of the second target multimedia resource. For example, the first correlation condition may be that a degree of correlation between the resource characteristic of the short video resource and the resource characteristic of the second target multimedia resource is greater than a first target threshold, which may be 80%, 90%, or 95%, etc.

In a possible implementation manner, the server may obtain at least one second target multimedia resource from the live video resource library according to the resource characteristics of the short video resource. Correspondingly, the step S405 may be: the server determines a first similarity of resource features of the short video resources and resource features of live video resources in a live video resource library; in response to the first similarity being larger than a first target threshold value, determining the live video resource corresponding to the first similarity as a second target multimedia resource; the live video resource library is used for storing live video resources with live broadcast states.

In the embodiment of the disclosure, the server can directly compare the resource characteristics of the short video resource with the resource characteristics of the live video resource being live, determine the live video resource with a relatively large degree of correlation with the short video resource, and determine the live video resource with a relatively large degree of correlation with the short video resource as the second target multimedia resource, so that the accuracy of multimedia resource recommendation can be improved, searching and searching of multimedia resources interested by a user can be reduced, the multimedia resources can be recommended quickly and accurately, and the efficiency of man-machine interaction can be improved.

In another possible implementation manner, the server may determine a plurality of other short video resources related to the short video resource, and determine, as the second target multimedia resource, a live video resource corresponding to a publisher that is live among publishers of the plurality of other short video resources. Correspondingly, the server determines at least one second target multimedia resource of the type of the live video resource according to the resource characteristics of the short video resource, and the method can be realized through the following steps (1) to (2):

(1) and the server determines at least one other short video resource according to the resource characteristics of the short video resource, wherein the resource characteristics of the short video resource and the resource characteristics of the other short video resources meet a second relevant condition.

The second correlation condition is used to indicate a requirement for a degree of correlation between the resource characteristics of the short video resource and the resource characteristics of other short video resources. For example, the second correlation condition may be that the degree of correlation between the resource characteristics of the short video resource and the resource characteristics of the other short video resources is greater than a second target threshold, which may be 80%, 90%, or 95%, etc.

The server may determine at least one other short video resource from the short video resource library, and accordingly, this step may be: the server determines a second similarity between the resource characteristics of the short video resource and the resource characteristics of the short video resource in the short video resource library; and in response to the second similarity being larger than a second target threshold, determining the short video resource corresponding to the second similarity as other short video resources.

(2) And the server responds to the fact that the publisher identifications of the other multimedia resources correspond to the live video resources, and determines the live video resources corresponding to the publisher identifications of the other multimedia resources as second target multimedia resources.

The server may determine, when the publisher of the other short video resource is live broadcasting, a live video resource corresponding to the publisher of the other short video resource that is live broadcasting as a second target multimedia resource. Accordingly, the step (2) may be: the server acquires a live broadcast state corresponding to the publisher identification of other multimedia resources; responding to the live broadcast state as live broadcast, and determining that the publisher identifications of the other multimedia resources correspond to live broadcast video resources; and the server responds to the fact that the publisher identifications of the other multimedia resources correspond to the live video resources, and determines the live video resources as second target multimedia resources.

In the embodiment of the disclosure, the server determines other short video resources with a relatively large degree of correlation with the short video resource, determines whether publishers of the other short video resources are live broadcasting, and determines live video resources corresponding to the publishers of the other short video resources which are live broadcasting as second target multimedia resources.

In step S406, the server determines a ranking parameter of any target multimedia resource of the at least one target multimedia resource according to a resource characteristic of the target multimedia resource.

The ranking parameter is used for determining the ranking position of the target multimedia resource in at least one target multimedia resource. The ranking parameter may be used to indicate how relevant the corresponding target multimedia resource is to the short video resource corresponding to the interactive operation. The ranking parameter may also be used to indicate the degree of importance of the corresponding target multimedia asset in at least one target multimedia asset of the live video asset type. The ranking parameter may also indicate a degree of relevance of the target multimedia resource to the short video resource corresponding to the interactive operation and a degree of importance of the target multimedia resource in at least one target multimedia resource of the live resource type.

In a first possible implementation manner, the first ordering parameter is used to represent a degree of correlation between a corresponding target multimedia resource and a short video resource corresponding to an interactive operation, and the server determines, according to a resource characteristic of any target multimedia resource in at least one target multimedia resource, an ordering parameter of the target multimedia resource through the following steps (1) to (2):

(1) and the server determines a correlation parameter of the target multimedia resource and the short video resource according to the resource characteristics of the target multimedia resource and the resource characteristics of the short video resource corresponding to the interactive operation, wherein the correlation parameter is used for expressing the correlation degree of the target multimedia resource and the short video resource.

The correlation parameter may be a similarity between the video content feature of the target multimedia resource and the video content feature of the short video resource. The server may determine a third similarity between the video content feature in the resource features of the target multimedia resource and the video content feature in the resource features of the short video resource, and determine the third similarity as the correlation parameter.

The relevance parameter may also be a similarity between the title feature of the target multimedia asset and the title feature of the short video asset. The server may determine a fourth similarity between the title feature in the resource features of the target multimedia resource and the title feature in the resource features of the short video resource, and determine the fourth similarity as the relevance parameter. The title features of the multimedia resources can be extracted from the title contents edited when the publisher publishes the multimedia resources. For example, the title content may be "romantic previews! A day of 6 months and 21 days would be around, missing for another 10 years ", and the title feature may be an embedding feature extracted based on the title content.

The relevance parameter may also be a similarity between the tag characteristic of the target multimedia resource and the tag characteristic of the short video resource. The server may determine a fifth similarity between the tag feature in the resource features of the target multimedia resource and the tag feature in the resource features of the short video resource, and determine the fifth similarity as the correlation parameter. The tag feature of the multimedia resource can be extracted from a topic tag edited when the publisher publishes the multimedia resource. For example, the topic tag may be "# day annular food #", and the tag feature may be an embedding feature extracted based on the topic tag.

The relevance parameter may also be a degree of relevance between the publisher of the target multimedia asset and the publisher of the short video asset. The server may determine a degree of correlation between a publisher characteristic in the resource characteristics of the target multimedia resource and a publisher characteristic in the resource characteristics of the short video resource, and determine the degree of correlation as a correlation parameter.

The publisher features may be category features of multimedia resources preferred to be published by the publisher, and the server may determine similarity between the publisher features and determine the similarity between the publisher features as the correlation parameter.

The publisher characteristic may also indicate interaction between the corresponding publisher and other publishers, e.g., the interaction may indicate how often the publisher refers to any other publisher when publishing the multimedia resource; the interaction scenario may also indicate how often a publisher is live simultaneously with any other publisher in the same live room. The server can determine the interaction frequency between the publisher of the short video resource and the publisher of the target multimedia resource according to the publisher characteristics, and determine the interaction frequency as the correlation parameter.

In the embodiment of the disclosure, the correlation parameter may represent the degree of correlation between the short video resource and the live video resource in multiple different dimensions, and then the sorting parameter of the corresponding live video resource may be determined through one or more of the correlation parameters, so that the sorting parameter may comprehensively represent the similarity between the short video resource and the live video resource in each dimension, and then the live video resource with a larger sorting parameter may be displayed in a more important position in the multimedia display interface, so that the user may quickly notice the live video resource with a larger degree of correlation with the short video resource, the cost of searching for the multimedia resource interested by the user is reduced, and the efficiency of human-computer interaction is improved.

(2) And the server determines a first sequencing parameter of the target multimedia resource according to the correlation parameter corresponding to the target multimedia resource.

In a possible implementation, the server may determine any one of the above-mentioned correlation parameters as the first ordering parameter of the target multimedia resource.

In another possible implementation manner, the server may also perform data processing on any multiple of the above-mentioned correlation parameters to determine the first ordering parameter of the target multimedia resource. For example, the server may perform weighted average on any plurality of the above-mentioned correlation parameters to obtain the first ordering parameter of the target multimedia resource. For another example, the server may also perform normalization processing on any multiple kinds of the correlation parameters, and perform weighted average on the multiple kinds of correlation parameters after the normalization processing to obtain the first ranking parameter of the target multimedia resource.

In another possible implementation manner, the server may also input the correlation parameter corresponding to the target multimedia resource into the ranking model to obtain the first ranking parameter of the target multimedia resource. The ranking model may be an LTR (Learning to Rank) model.

In the embodiment of the disclosure, the first ordering parameter of the target multimedia resource is determined according to the degree of correlation between the short video resource corresponding to the interactive operation and the target multimedia resource, so that the first ordering parameter can represent the degree of correlation between the target multimedia resource and the short video resource corresponding to the interactive operation, and then the target multimedia resource is ordered based on the first ordering parameter, so that the target multimedia resource with a higher degree of correlation with the short video resource corresponding to the interactive operation can be ordered at a more important position, and the reliability of ordering the multimedia resource is improved.

In a second possible implementation manner, the second ranking parameter is used to indicate an importance degree of a corresponding target multimedia resource in at least one target multimedia resource of the live video resource type, and the step of determining, by the server, the ranking parameter of the target multimedia resource according to a resource characteristic of any target multimedia resource in the at least one target multimedia resource may be: determining an importance parameter of a target multimedia resource according to the resource characteristics of the target multimedia resource, wherein the importance parameter is used for expressing the importance degree of the target multimedia resource in the target multimedia resource of the type of the live video resource to which the target multimedia resource belongs; and determining a second sequencing parameter of the target multimedia resource according to the importance parameter corresponding to the target multimedia resource.

The importance parameter can be used for representing live broadcast heat of the target multimedia resource, and the server can determine the importance parameter of the target multimedia resource according to the heat characteristic in the resource characteristic of the target multimedia resource. The popularity characteristics can be extracted based on popularity indexes such as the number of watching people and the number of interacting people corresponding to the target multimedia resource. The server may determine the heat characteristic as an importance parameter; the server may also determine the normalized heat characteristic as an importance parameter.

The importance parameter can also be used for representing the live broadcast quality of the target multimedia resource, and the server can determine the importance parameter of the target multimedia resource according to the quality characteristics in the resource characteristics of the target multimedia resource. The quality feature may be used to represent the picture quality and the audio quality of the target multimedia asset, and for example, the quality feature may include at least one of picture clarity, picture fluency, or audio clarity of the target multimedia asset. The server can determine the playing quality parameter corresponding to the quality characteristic as the importance parameter of the target multimedia resource. The server can also perform weighted average processing on the playing quality parameters corresponding to the multiple quality characteristics to obtain the importance parameters of the target multimedia resources.

The quality feature may also be used to represent the content quality of the target multimedia asset, for example, the quality feature may include at least one of a category feature, a publisher feature, or a tag feature in the asset features of the target multimedia asset. The server can obtain content quality parameters corresponding to the quality characteristics of the target multimedia resources, and determine the content quality parameters as the importance parameters of the target multimedia resources. The server may also perform weighted average processing on the content quality parameters corresponding to the multiple quality characteristics of the target multimedia resource to obtain the importance parameter of the target multimedia resource. The content quality parameter is used to represent the content quality of the multimedia resource, for example, the content quality parameter corresponding to the multimedia resource whose publisher identifier is an official account may be higher than the content quality parameter corresponding to the multimedia resource corresponding to other publisher identifiers.

The importance parameter may also be used to represent a degree of correlation between the target multimedia resource and a user account corresponding to the interactive operation, and the server may obtain a user characteristic of the user account corresponding to the interactive operation, determine a similarity between the user characteristic and a resource characteristic of the target multimedia resource, and determine the similarity as the importance parameter of the target multimedia resource. The user characteristics are used for expressing the multimedia resource viewing preference corresponding to the user account.

The important parameters respectively represent the important degrees of the live video resources in various dimensions, and the server can obtain corresponding sorting parameters based on the important parameter or the combination of any multiple important parameters, so that the sorting parameters can comprehensively represent the important degrees of the live video resources in the recommendation, and further, the live video resources with larger sorting parameters are displayed at the important positions in the multimedia display interface, so that a user can quickly notice the live video resources with larger correlation degrees with the short video resources, the cost of searching and searching the interested multimedia resources is reduced, and the efficiency of man-machine interaction is improved.

In another embodiment of the present disclosure, the server may also determine the importance parameter of the target multimedia resource according to a frequency of viewing, by a user account corresponding to the interactive operation, the multimedia resource issued by the publisher of the target multimedia resource, where the frequency of viewing, by the user account, the multimedia resource issued by the publisher of the target multimedia resource is positively correlated with the importance parameter of the target multimedia resource.

It should be noted that the process of determining the second sorting parameter of the target multimedia resource and the process of determining the first sorting parameter of the target multimedia resource by the server according to the correlation parameter corresponding to the target multimedia resource are the same as the process of determining the second sorting parameter of the target multimedia resource by the server according to the importance parameter corresponding to the target multimedia resource.

In the embodiment of the disclosure, the importance degree of the target multimedia resource in the determined at least one target multimedia resource is represented by the heat degree or the quality of the target multimedia resource, the second sorting parameter of the target multimedia resource is determined based on the importance degree corresponding to the target multimedia resource, and then the target multimedia resource is sorted based on the second sorting parameter, so that the target multimedia resource with higher heat degree or quality can be sorted at a more important position, and the reliability of the sorting of the multimedia resource is improved.

In another possible implementation manner, the server may also determine the ranking parameter of the target multimedia resource according to the correlation parameter and the importance parameter corresponding to the target multimedia resource. For example, the server may input the relevance parameter and the importance parameter corresponding to the target multimedia resource into the LTR model, to obtain a third ranking parameter of the target multimedia resource.

In the embodiment of the disclosure, the server may further obtain a sorting parameter of the live video resource by combining the relevance parameter and the importance parameter of the live video resource, so that the sorting parameter can comprehensively represent the importance degree of the live video resource in the sorting and the similarity degree with the short video resource, and further, by displaying the live video resource with a larger sorting parameter at a more important position in the multimedia display interface, the user can quickly notice the live video resource with a larger relevance degree and a higher importance degree with the short video resource, the cost for searching and searching the interested multimedia resource by the user is reduced, and the efficiency of human-computer interaction is improved.

Another point to be noted is that, when a publisher of a short video resource corresponding to an interactive operation is broadcasting directly, a sorting parameter of the live video resource corresponding to the publisher may be represented as a maximum value of the sorting parameter. Accordingly, step S406 may also be replaced by the following steps: and the server determines the maximum value of the sequencing parameter as the sequencing parameter of the target multimedia resource in response to that the publisher identification of the target multimedia resource is the same as the publisher identification of the short video resource corresponding to the interactive operation.

For example, if the publisher identifier of the short video resource corresponding to the interactive operation is "12345" and the publisher identifier of the target multimedia resource is also "12345", it indicates that the publisher of the target multimedia resource is the publisher of the short video resource corresponding to the interactive operation, and the maximum value 1 of the ranking parameter may be determined as the ranking parameter of the target multimedia resource.

In the embodiment of the disclosure, by setting the ranking parameter of the target multimedia resource being published by the publisher of the short video resource corresponding to the interactive operation to the maximum value, the terminal can display the multimedia resources of other resource types published by the same publisher in the most important position in the corresponding multimedia display area in response to the interactive operation, so that the recommendation accuracy of the multimedia resources is improved.

In step S407, the server returns the at least one target multimedia resource to the terminal according to the descending order of the ranking parameter of the at least one target multimedia resource of the live video resource type.

In a possible implementation manner, the server may sequentially return the at least one target multimedia resource to the terminal according to a descending order of the ranking parameter of the at least one target multimedia resource. For example, the at least one target multimedia resource includes three target multimedia resources, namely a live video resource a, a live video resource B and a live video resource C, wherein the sorting parameter of the live video resource a is greater than that of the live video resource B, and the sorting parameter of the live video resource B is greater than that of the live video resource C, so that the server can return the live video resource a to the terminal, return the live video resource B to the terminal, and return the live video resource C to the terminal.

In another possible implementation manner, the server may also return a multimedia resource sequence to the terminal according to a descending order of the ranking parameter of at least one target multimedia resource, where the multimedia resource sequence includes a plurality of multimedia resources arranged according to a descending order of the ranking parameter.

In another embodiment of the present disclosure, the server may not rank the ranking parameter of the at least one target multimedia resource, and the server may return the at least one target multimedia resource and the ranking parameter of each target multimedia resource to the terminal.

It should be noted that, after determining at least one target multimedia resource of the type of the live video resource, the server may also directly return the at least one target multimedia resource to the terminal without sorting the determined at least one target multimedia resource, that is, after performing step S405, the server may directly return the determined at least one target multimedia resource to the terminal, and step S406 and step S407 are not performed any more.

In step S408, the terminal receives the at least one target multimedia resource returned by the server, and displays the at least one target multimedia resource of the live video resource type in the live video display area.

The at least one target multimedia asset received by the terminal may include one or more of a first target multimedia asset and a second target multimedia asset. And the publisher identification of the first target multimedia resource is the same as the publisher identification of the short video resource corresponding to the interactive operation. The publisher identification of the second target multimedia resource is different from the publisher identification of the short video resource corresponding to the interactive operation, and the resource characteristics of the second target multimedia resource and the resource characteristics of the short video resource corresponding to the interactive operation meet a first relevant condition.

The terminal can display the at least one target multimedia resource in the live video display area according to the sequence of the sequencing parameters of the at least one target multimedia resource from large to small. The sorting parameter of the target multimedia resource may be any one of a first sorting parameter, a second sorting parameter or a third sorting parameter.

In a possible implementation manner, the terminal may receive target multimedia resources sequentially returned by the server, and sequentially display the received target multimedia resources in the live video display area.

For example, with reference to fig. 5, assuming that the multimedia display area on the right side of the multimedia display interface is used for displaying live video resources, the terminal first receives the live video resource a returned by the server, and displays the live video resource a in the uppermost first sub-area of the multimedia display area on the right side; receiving a live video resource B returned by the server, and displaying the live video resource B in a second subarea below the first subarea; and then receiving the live video resource C returned by the server, and displaying the live video resource C in a third sub-area below the second sub-area.

In another possible implementation manner, the terminal may receive a multimedia resource sequence returned by the server, sequentially acquire target multimedia resources from the multimedia resource sequence, and display the acquired target multimedia resources in a live video display area.

It should be noted that any multimedia display region may further include a plurality of sub-regions, and each sub-region has a different importance level, and the sub-regions with higher importance levels are more easily noticed, for example, the importance level of the sub-region located at the top of the multimedia display region is higher than that of the sub-region located in the middle of the multimedia display region, and the importance level of the sub-region located in the middle of the multimedia display region is higher than that of the sub-regions located at other positions. The terminal can display the target multimedia resources in the sub-regions with the importance degrees matched with the sequence of the target multimedia resources according to the sequence of the received target multimedia resources or the sequence of the target multimedia resources in the multimedia resource sequence. For example, the terminal may display the first received live video asset a in the most important sub-area.

In another possible implementation manner, the terminal may also receive at least one target multimedia resource and a ranking parameter of each target multimedia resource returned by the server, the terminal may rank the ranking parameters of the at least one target multimedia resource, and in the live video display area, the at least one target multimedia resource is displayed in the order from the largest to the smallest of the ranking parameters.

In the embodiment of the disclosure, the terminal can display the target multimedia resources in the corresponding multimedia display areas according to the sequence of the sequencing parameters from large to small, so that the multimedia resources with higher importance or higher correlation with the short video resources corresponding to the interactive operation are displayed at more important positions in the multimedia display areas, and since the more important display positions are more easily noticed by the user, the cost for the user to search the multimedia resources can be reduced, and the efficiency of the man-machine interaction is further improved.

It should be noted that, after the step S405 is executed, the server may directly return the determined at least one target multimedia resource to the terminal, and the terminal receives the at least one target multimedia resource and randomly displays the at least one target multimedia resource in the live video display area.

Fig. 7 is an interaction flowchart illustrating a multimedia resource recommendation method according to an exemplary embodiment, which is described in the embodiment of the present disclosure by taking the recommendation of a short video resource in response to an interactive operation on a live video resource as an example, and referring to fig. 7, the multimedia recommendation method includes the following steps.

In step S701, the terminal displays a multimedia display interface, where the multimedia display interface includes a live video display area and a short video display area.

Step S701 is the same as step S401. In the embodiment of the present disclosure, the first multimedia display area is taken as a live video display area, and the second multimedia display area is taken as a short video display area for example.

In step S702, in response to an interactive operation on a live video resource in a live video display area, the terminal sends a joint recommendation request to the server based on the live video resource.

Step S702 is the same as step S402.

In step S703, the server determines that the publisher identifier of the live video resource corresponds to the short video resource in response to the publisher identifier of the live video resource corresponding to the joint recommendation request, and determines the short video resource corresponding to the publisher identifier of the live video resource as the first target multimedia resource.

The server may determine the short video resource published by the publisher as the first target multimedia resource when the publisher of the live video resource has published the short video resource.

In a possible implementation manner, the joint recommendation request carries a resource identifier of the live video resource, and the server can determine the publisher identifier of the live video resource from the corresponding relationship between the resource identifier of the live video resource and the publisher identifier according to the resource identifier of the live video resource carried by the joint recommendation request; and determining the short video resource corresponding to the publisher identification as a first target multimedia resource.

In another possible implementation manner, the joint recommendation request carries a publisher identifier of the live video resource, and the server may directly perform the step of determining the short video resource corresponding to the publisher identifier as the first target multimedia resource according to the publisher identifier of the live video resource.

In the embodiment of the disclosure, the server may determine the short video resource published by the publisher of the live video resource corresponding to the interactive operation as the first target multimedia resource, and the determined first target multimedia resource has a higher degree of correlation with the live video resource corresponding to the interactive operation, so that the accuracy of multimedia resource recommendation can be improved.

It should be noted that, in response to the publisher identifier of the live video resource corresponding to the joint recommendation request, the server determines that the publisher identifier of the live video resource does not correspond to the short video resource, and may also continue to execute step S704.

In step S704, the server obtains the resource characteristics of the live video resource according to the resource identifier of the live video resource corresponding to the joint recommendation request.

Step S704 is the same as step S404.

In step S705, the server determines at least one second target multimedia resource of the short video resource type according to the resource characteristics of the live video resource, where the resource characteristics of the live video resource and the resource characteristics of the second target multimedia resource satisfy a first relevant condition.

The first correlation condition is used for expressing the requirement of the correlation degree between the resource characteristic of the live video resource and the resource characteristic of the second target multimedia resource. For example, the first correlation condition may be that a degree of correlation between the resource characteristic of the live video resource and the resource characteristic of the second target multimedia resource is greater than a first target threshold, which may be 80%, 90%, or 95%, etc.

In a possible implementation manner, the server may obtain at least one second target multimedia resource from the short video resource library according to the resource characteristics of the live video resource. Correspondingly, the steps can be as follows: the server determines a first similarity of the resource characteristics of the live video resources and the resource characteristics of the short video resources in the short video resource library; in response to the first similarity being larger than a first target threshold, determining the short video resource corresponding to the first similarity as a second target multimedia resource; wherein, the short video resource library is used for storing the published short video resources.

In another possible implementation manner, the server may determine other publishers related to the publisher of the live video resource, and determine short video resources of the other publishers as the second target multimedia resource. Correspondingly, the step of determining, by the server, at least one second target multimedia resource of the short video resource type according to the resource characteristics of the live video resource may be: the server determines other publisher characteristics matched with the publisher characteristics according to the publisher characteristics in the resource characteristics of the live video resources; acquiring other publisher identifications corresponding to the characteristics of other publishers; and determining the short video resources corresponding to the other publisher identifications as second target multimedia resources.

In step S706, the server determines a ranking parameter of any target multimedia resource of the at least one target multimedia resource according to a resource characteristic of the target multimedia resource.

Step S706 has the same principle as step S406.

In step S707, the server returns the at least one target multimedia resource to the terminal according to the descending order of the ranking parameter of the at least one target multimedia resource of the short video resource type.

Step S707 has the same principle as step S407.

In step S708, the terminal receives the at least one target multimedia resource returned by the server, and displays the at least one target multimedia resource of the short video resource type in the short video display area.

Step S708 is the same as step S408.

It should be noted that, in the above embodiment, the multimedia display interface includes two multimedia display areas as an example for explanation, optionally, the multimedia display interface includes three or more multimedia display areas, and each multimedia display area is used for displaying a multimedia resource of a resource type. The terminal responds to the interactive operation of the multimedia resources in any multimedia display area, respectively acquires the multimedia resources of other multiple resource types different from the resource type of the multimedia resources, and respectively and correspondingly displays the acquired multimedia resources in the multimedia display area corresponding to the resource type of the multimedia resources. The process of the terminal acquiring the multimedia resource of each resource type different from the resource type of the multimedia resource corresponding to the interactive operation is the same as the process of the terminal acquiring the multimedia resource of the second resource type in the above embodiment, and is not described herein again.

All the above optional technical solutions may be combined arbitrarily to form the optional embodiments of the present disclosure, and are not described herein again.

Fig. 8 is a block diagram illustrating a multimedia resource recommendation apparatus according to an example embodiment. Referring to fig. 8, the apparatus includes:

a first display unit 801 configured to execute a display multimedia display interface, where the multimedia display interface includes a first multimedia display area and a second multimedia display area, and the first multimedia display area and the second multimedia display area are respectively used for displaying multimedia resources of a first resource type and a second resource type;

an obtaining unit 802 configured to perform, in response to an interactive operation on a first multimedia resource in a first multimedia display area, obtaining, based on the first multimedia resource, at least one target multimedia resource of a second resource type that matches the first multimedia resource;

a second display unit 803 configured to perform displaying at least one target multimedia asset in a second multimedia display region.

In one possible implementation manner, the obtaining unit 802 is configured to perform, in response to an interactive operation on a first multimedia resource in a first multimedia display area, obtaining at least one first target multimedia resource of a second resource type based on a publisher identifier of the first multimedia resource, where the publisher identifier of the first target multimedia resource is the same as the publisher identifier of the first multimedia resource.

In another possible implementation manner, the obtaining unit 802 is configured to perform:

responding to interactive operation of a first multimedia resource in the first multimedia display area, and acquiring at least one second target multimedia resource of a second resource type matched with the first multimedia resource based on the first multimedia resource;

In another possible implementation manner, the second display unit 803 is configured to perform:

and in the second multimedia display area, displaying the at least one target multimedia resource according to the sequence of the first sequencing parameter of the at least one target multimedia resource from large to small, wherein the first sequencing parameter is used for expressing the degree of correlation between the corresponding target multimedia resource and the first multimedia resource.

and in the second multimedia display area, displaying the at least one target multimedia resource according to the sequence of the second sequencing parameter of the at least one target multimedia resource from large to small, wherein the second sequencing parameter is used for expressing the importance degree of the corresponding target multimedia resource in the at least one target multimedia resource.

and receiving at least one target multimedia resource returned by the server.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

It should be noted that: in the multimedia resource recommendation apparatus provided in the foregoing embodiment, when performing multimedia resource recommendation, only the division of the functional modules is illustrated, and in practical applications, the function allocation may be completed by different functional modules according to needs, that is, the internal structure of the terminal is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the multimedia resource recommendation device provided in the above embodiment and the multimedia resource recommendation method embodiment belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments and are not described herein again.

Fig. 9 is a block diagram illustrating a multimedia resource recommendation apparatus according to an example embodiment. Referring to fig. 9, the apparatus includes:

a receiving unit 901, configured to execute a joint recommendation request of a receiving terminal, where the joint recommendation request is used to request to acquire at least one target multimedia resource of a second resource type matched with a first multimedia resource, and the first multimedia resource is a multimedia resource of a first resource type triggered by an interactive operation on the terminal;

a determining unit 902 configured to perform determining at least one target multimedia resource of a second resource type matching the first multimedia resource according to the joint recommendation request;

a returning unit 903 configured to perform returning of the at least one target multimedia resource to the terminal.

In a possible implementation manner, the determining unit 902 is configured to perform determining at least one first target multimedia resource of the second resource type according to a publisher identity of a first multimedia resource corresponding to the joint recommendation request, where the publisher identity of the first target multimedia resource is the same as the publisher identity of the first multimedia resource.

In another possible implementation manner, the determining unit 902 includes:

the obtaining subunit is configured to execute the resource identifier of the first multimedia resource corresponding to the joint recommendation request, and obtain the resource feature of the first multimedia resource;

a first determining subunit configured to perform determining at least one second target multimedia resource of a second resource type according to a resource characteristic of the first multimedia resource, the resource characteristic of the first multimedia resource and the resource characteristic of the second target multimedia resource satisfying a first correlation condition.

In another possible implementation, the multimedia resource of the second resource type is a live video resource; a first determining subunit configured to perform:

and responding to the multimedia resource of the second resource type corresponding to the publisher identification of the second multimedia resource, and determining the multimedia resource of the second resource type corresponding to the publisher identification of the second multimedia resource as a second target multimedia resource.

In another possible implementation manner, the return unit 903 includes:

the second determining subunit is configured to determine the sequencing parameter of the target multimedia resource according to the resource characteristic of any one of the at least one target multimedia resource;

and the returning subunit is configured to return at least one target multimedia resource to the terminal in the order from large to small according to the sequencing parameter of the target multimedia resource of the second resource type.

determining a correlation parameter of the target multimedia resource and the first multimedia resource according to the resource characteristics of the target multimedia resource and the resource characteristics of the first multimedia resource, wherein the correlation parameter is used for expressing the correlation degree of the target multimedia resource and the first multimedia resource;

determining an importance parameter of the target multimedia resource according to the resource characteristics of the target multimedia resource, wherein the importance parameter is used for expressing the importance degree of the target multimedia resource in at least one target multimedia resource;

In another possible implementation, the determining unit 902 is further configured to perform determining the maximum value of the ranking parameter as the ranking parameter of the target multimedia resource in response to the publisher identification of the target multimedia resource being the same as the publisher identification of the first multimedia resource.

It should be noted that: in the multimedia resource recommendation apparatus provided in the foregoing embodiment, when performing multimedia resource recommendation, only the division of the functional modules is illustrated, and in practical applications, the function allocation may be completed by different functional modules according to needs, that is, the internal structure of the server is divided into different functional modules to complete all or part of the functions described above. In addition, the multimedia resource recommendation device provided in the above embodiment and the multimedia resource recommendation method embodiment belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments and are not described herein again.

Fig. 10 is a block diagram illustrating a terminal according to an example embodiment. The terminal 1000 can be a portable mobile terminal such as: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group audio Layer III, motion Picture Experts compression standard audio Layer 3), an MP4 player (Moving Picture Experts Group audio Layer IV, motion Picture Experts compression standard audio Layer 4), a notebook computer, or a desktop computer. Terminal 1000 can also be referred to as user equipment, portable terminal, laptop terminal, desktop terminal, or the like by other names.

In general, terminal 1000 can include: a processor 1001 and a memory 1002.

Processor 1001 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so forth. The processor 1001 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 1001 may also include a main processor and a coprocessor, where the main processor is a processor for processing data in an awake state, and is also referred to as a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1001 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content that the display screen needs to display. In some embodiments, the processor 1001 may further include an AI (Artificial Intelligence) processor for processing a computing operation related to machine learning.

Memory 1002 may include one or more computer-readable storage media, which may be non-transitory. The memory 1002 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in the memory 1002 is used to store at least one instruction for execution by the processor 1001 to implement the multimedia asset recommendation method provided by the method embodiments in the present disclosure.

In some embodiments, terminal 1000 can also optionally include: a peripheral interface 1003 and at least one peripheral. The processor 1001, memory 1002 and peripheral interface 1003 may be connected by a bus or signal line. Various peripheral devices may be connected to peripheral interface 1003 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1004, display screen 1005, camera assembly 1006, audio circuitry 1007, positioning assembly 1008, and power supply 1009.

The peripheral interface 1003 may be used to connect at least one peripheral related to I/O (Input/Output) to the processor 1001 and the memory 1002. In some embodiments, processor 1001, memory 1002, and peripheral interface 1003 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1001, the memory 1002, and the peripheral interface 1003 may be implemented on separate chips or circuit boards, which are not limited by this embodiment.

The Radio Frequency circuit 1004 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 1004 communicates with communication networks and other communication devices via electromagnetic signals. The radio frequency circuit 1004 converts an electrical signal into an electromagnetic signal to transmit, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1004 comprises: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuit 1004 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: the world wide web, metropolitan area networks, intranets, generations of mobile communication networks (2G, 3G, 4G, and 5G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 1004 may also include NFC (Near Field Communication) related circuits, which are not limited by this disclosure.

The display screen 1005 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 1005 is a touch display screen, the display screen 1005 also has the ability to capture touch signals on or over the surface of the display screen 1005. The touch signal may be input to the processor 1001 as a control signal for processing. At this point, the display screen 1005 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, display screen 1005 can be one, disposed on a front panel of terminal 1000; in other embodiments, display 1005 can be at least two, respectively disposed on different surfaces of terminal 1000 or in a folded design; in other embodiments, display 1005 can be a flexible display disposed on a curved surface or a folded surface of terminal 1000. Even more, the display screen 1005 may be arranged in a non-rectangular irregular figure, i.e., a shaped screen. The Display screen 1005 may be made of LCD (Liquid Crystal Display), OLED (Organic Light-emitting diode), and the like.

The camera assembly 1006 is used to capture images or video. Optionally, the camera assembly 1006 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 1006 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp, and can be used for light compensation at different color temperatures.

The audio circuit 1007 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1001 for processing or inputting the electric signals to the radio frequency circuit 1004 for realizing voice communication. For stereo sound collection or noise reduction purposes, multiple microphones can be provided, each at a different location of terminal 1000. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 1001 or the radio frequency circuit 1004 into sound waves. The loudspeaker can be a traditional film loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, the audio circuit 1007 may also include a headphone jack.

A location component 1008 is employed to locate a current geographic location of terminal 1000 for navigation or LBS (location based Service). The positioning component 1008 may be a positioning component based on the GPS (global positioning System) in the united states, the beidou System in china, or the galileo System in russia.

Power supply 1009 is used to supply power to various components in terminal 1000. The power source 1009 may be alternating current, direct current, disposable batteries, or rechargeable batteries. When the power source 1009 includes a rechargeable battery, the rechargeable battery may be a wired rechargeable battery or a wireless rechargeable battery. The wired rechargeable battery is a battery charged through a wired line, and the wireless rechargeable battery is a battery charged through a wireless coil. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1000 can also include one or more sensors 1010. The one or more sensors 1010 include, but are not limited to: acceleration sensor 1011, gyro sensor 1012, pressure sensor 1013, fingerprint sensor 1014, optical sensor 1015, and proximity sensor 1016.

Those skilled in the art will appreciate that the configuration shown in FIG. 10 is not intended to be limiting and that terminal 1000 can include more or fewer components than shown, or some components can be combined, or a different arrangement of components can be employed.

Fig. 11 is a block diagram of a server according to an exemplary embodiment, where the server 1100 may generate a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 1101 and one or more memories 1102, where the memories 1102 are used for storing executable instructions, and the processors 1101 are configured to execute the executable instructions to implement the multimedia resource recommendation methods provided by the method embodiments. Of course, the server may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server may also include other components for implementing the functions of the device, which are not described herein again.

In an exemplary embodiment, there is also provided a storage medium comprising instructions, such as the memory 1102 comprising instructions, executable by the processor 1101 of the server 1100 to perform the multimedia resource recommendation method described above. Alternatively, the storage medium may be a non-transitory computer readable storage medium, for example, the non-transitory computer readable storage medium may be a ROM (Read-Only Memory), a RAM (Random Access Memory), a CD-ROM (Compact Disc Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, there is also provided a computer program product, wherein instructions of the computer program product, when executed by a processor of a terminal or a server, enable the terminal or the server to execute the multimedia resource recommendation method in the above-mentioned method embodiments.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for recommending multimedia resources, the method comprising:

2. The method of claim 1, wherein the obtaining at least one target multimedia asset of a second asset type matching a first multimedia asset based on the first multimedia asset in response to an interactive operation on the first multimedia asset in a first multimedia display area comprises:

3. The method of claim 1, wherein the obtaining at least one target multimedia asset of a second asset type matching a first multimedia asset based on the first multimedia asset in response to an interactive operation on the first multimedia asset in a first multimedia display area comprises:

4. A method for recommending multimedia resources, the method comprising:

and returning the at least one target multimedia resource to the terminal.

5. The method of claim 4, wherein the returning the at least one target multimedia resource to the terminal comprises:

6. The method according to claim 5, wherein before returning the at least one target multimedia resource to the terminal in the descending order of the ranking parameter of the target multimedia resource of the second resource type, the method further comprises:

7. An apparatus for recommending multimedia resources, the apparatus comprising:

8. An apparatus for recommending multimedia resources, the apparatus comprising:

9. A terminal, characterized in that the terminal comprises:

one or more processors;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the multimedia resource recommendation method of any of claims 1 to 3.

10. A server, characterized in that the server comprises:

one or more processors;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the multimedia resource recommendation method of any of claims 4 to 6.