CN112507211A - Message pushing method and device, storage medium and electronic device - Google Patents
Message pushing method and device, storage medium and electronic device Download PDFInfo
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Abstract
The embodiment of the invention provides a message pushing method, a message pushing device, a storage medium and an electronic device, wherein the method comprises the following steps: determining a target label corresponding to a target account under the condition that the target account is detected to be logged in to a target application; determining target pushing information based on the target label, wherein the target pushing information is used for indicating a link address for acquiring the target information corresponding to the target label; and displaying the target push information on the target application to indicate the target account to acquire the target information based on the link address. According to the invention, the problem of poor user experience caused by unified message pushing in the related technology is solved, targeted service is provided for the target account, and the user experience is improved.
Description
Technical Field
The embodiment of the invention relates to the field of communication, in particular to a message pushing method, a message pushing device, a storage medium and an electronic device.
Background
Along with the quick iteration of intelligence family APP version, the continuous perfect of function, the user volume is promoting gradually, and the smart machine that the user bound also more and more diversified, the user can meet various problems at the in-process of binding equipment and using equipment.
In the related art, with the gradual development of the internet of things, unified data is generally pushed to users. The user often can not obtain what oneself wanted after meetting the problem, still need follow inquiry on the net or dial artifical customer service and consult, has so not only wasted manpower and materials, and user's problem also can not solve the very first time, has still promoted user's complaint rate simultaneously, and the time has been long can make the user slowly run off. That is, in the related art, uniform pushing is performed on users, thousands of people cannot be achieved, targeted services cannot be provided for the users, and therefore not only are manpower and material resources wasted, but also the users feel that apps (applications) are impractical and do not attach to the users.
Therefore, the problem that the user experience is poor due to the unified message pushing exists in the related art.
In view of the above problems in the related art, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the invention provides a message pushing method, a message pushing device, a storage medium and an electronic device, which are used for at least solving the problem of poor user experience caused by unified message pushing in the related technology.
According to an embodiment of the present invention, there is provided a message pushing method, including: determining a target label corresponding to a target account under the condition that the target account is detected to be logged in to a target application; determining target pushing information based on the target label, wherein the target pushing information is used for indicating a link address for acquiring target information corresponding to the target label; and displaying the target push information on the target application to indicate the target account to acquire the target information based on the link address.
In one exemplary embodiment, determining a target tag corresponding to the target account number includes: acquiring pre-recorded historical behavior information of the target account, wherein the historical behavior information comprises at least one of the following: receiving historical retrieval information on the target application logged with the target account and historical use information of a target retrieval item on the target application logged with the target account; analyzing the historical behavior information to determine the target label corresponding to the target account.
In one exemplary embodiment, determining target push information based on the target tag comprises: acquiring an information list with the access quantity larger than a first threshold; and determining the information with the similarity greater than a second threshold value with the target label in the information list as the target push information.
In one exemplary embodiment, determining a target tag corresponding to the target account number includes: and determining the target label corresponding to the target account number from the corresponding relationship, wherein the corresponding relationship is used for recording the corresponding relationship between the account number and the label in advance, and different account numbers correspond to the same or different labels.
In one exemplary embodiment, the method further comprises: determining an account list associated with the target account; and displaying the push information corresponding to the labels of the accounts included in the account list on the target application.
According to another embodiment of the present invention, there is provided a message pushing apparatus including: the system comprises a first determination module, a second determination module and a third determination module, wherein the first determination module is used for determining a target label corresponding to a target account under the condition that the target account is detected to log in a target application; a second determining module, configured to determine target push information based on the target tag, where the target push information is used to indicate a link address for acquiring target information corresponding to the target tag; and the display module is used for displaying the target push information on the target application so as to indicate the target account to acquire the target information based on the link address.
In one exemplary embodiment, the first determining module includes: a first obtaining unit, configured to obtain pre-recorded historical behavior information of the target account, where the historical behavior information includes at least one of: receiving historical retrieval information on the target application logged with the target account and historical use information of a target retrieval item on the target application logged with the target account; and the analysis unit is used for analyzing the historical behavior information to determine the target label corresponding to the target account.
In one exemplary embodiment, the second determining module includes: a second acquisition unit configured to acquire an information list whose access amount is larger than the first threshold; the determining unit is used for determining the information with the similarity greater than a second threshold value with the target label in the information list as the target push information.
According to a further embodiment of the present invention, there is also provided a computer-readable storage medium having a computer program stored thereon, wherein the computer program is arranged to perform the steps of any of the above method embodiments when executed.
According to yet another embodiment of the present invention, there is also provided an electronic device, including a memory in which a computer program is stored and a processor configured to execute the computer program to perform the steps in any of the above method embodiments.
According to the invention, under the condition that the target account is detected to log in the target application, the target label corresponding to the target account is determined, the target push message is determined according to the target label, and the target push message is displayed on the target application. The target push message is determined according to the target label, and the target label corresponds to the target account, so that the target push message corresponds to the target account, the problem of poor user experience caused by unified push of the push message in the related technology can be solved, targeted service is provided for the target account, and the user experience is improved.
Drawings
Fig. 1 is a block diagram of a hardware structure of a mobile terminal of a message pushing method according to an embodiment of the present invention;
FIG. 2 is a flow chart of a message pushing method according to an embodiment of the invention;
FIG. 3 is a first flowchart of determining a target tag corresponding to a target account number according to an exemplary embodiment of the present invention;
FIG. 4 is a flow diagram of determining a targeted push message based on a targeted tag in accordance with an exemplary embodiment of the present invention;
FIG. 5 is a flowchart of a second process for determining a target label corresponding to a target account number according to an exemplary embodiment of the present invention;
fig. 6 is a timing diagram of a message pushing method according to a specific embodiment of the present invention;
fig. 7 is an architecture diagram of a message pushing method according to a specific embodiment of the present invention;
fig. 8 is a block diagram of a structure of a message push apparatus according to an embodiment of the present invention;
FIG. 9 is a schematic block diagram of a first determination module according to an exemplary embodiment of the present invention;
fig. 10 is a schematic structural diagram of a second determination module according to an exemplary embodiment of the present invention.
Detailed Description
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings in conjunction with the embodiments.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order.
The method embodiments provided in the embodiments of the present application may be executed in a mobile terminal, a computer terminal, or a similar computing device. Taking an example of the present invention running on a mobile terminal, fig. 1 is a block diagram of a hardware structure of the mobile terminal of a message pushing method according to an embodiment of the present invention. As shown in fig. 1, the mobile terminal may include one or more (only one shown in fig. 1) processors 102 (the processor 102 may include, but is not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA), and a memory 104 for storing data, wherein the mobile terminal may further include a transmission device 106 for communication functions and an input-output device 108. It will be understood by those skilled in the art that the structure shown in fig. 1 is only an illustration, and does not limit the structure of the mobile terminal. For example, the mobile terminal may also include more or fewer components than shown in FIG. 1, or have a different configuration than shown in FIG. 1.
The memory 104 may be used to store a computer program, for example, a software program of an application software and a module, such as a computer program corresponding to the message pushing method in the embodiment of the present invention, and the processor 102 executes various functional applications and data processing by running the computer program stored in the memory 104, so as to implement the method described above. The memory 104 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 104 may further include memory located remotely from the processor 102, which may be connected to the mobile terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission device 106 is used to receive or transmit data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the mobile terminal. In one example, the transmission device 106 includes a Network adapter (NIC) that can be connected to other Network devices through a base station to communicate with the internet. In one example, the transmission device 106 may be a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.
In this embodiment, a message pushing method is provided, and fig. 2 is a flowchart of a message pushing method according to an embodiment of the present invention, as shown in fig. 2, the flowchart includes the following steps:
step S202, under the condition that a target account is detected to log in a target application, a target label corresponding to the target account is determined;
step S204, determining target pushing information based on the target label, wherein the target pushing information is used for indicating to acquire a link address of target information corresponding to the target label;
step S206, displaying the target push information on the target application to instruct the target account to obtain the target information based on the link address.
In the above embodiment, the target application may be an intelligent home APP, the target account may be an account for logging in the intelligent home APP, the target application includes functions of browsing and searching, and after logging in the target application, the user may browse and search an article of interest. For example, when the target application is a smart home APP, the user may set parameters of devices associated therewith in the APP, such as air conditioner temperature, mode, and the like. When the device fails, the user can search the APP for a solution corresponding to the failure phenomenon, and the like. For example, when the air conditioner is not cooling, the user may search for "how the air conditioner is not cooling", "reason for the air conditioner not cooling", and the like in the APP. Or browse articles related to the non-refrigeration of the air conditioner in the APP. The method can analyze articles browsed by a user at ordinary times or problems of search, equipment related to the account number and the like, and determine a target tag of the target account number, wherein the target tag can be 'an air conditioner user, a refrigeration fault possibly existing in an air conditioner' and the like. And determining to push the target message according to the target label. The target message can be an article, video, audio and the like which are interested by the user, the target push message can be a link address of the target message, the link address is displayed on the target application by pushing the link address of the target message, and the target account can acquire the target message according to the link address. The target link address may be an IP address, or may be a link address including a target title, for example, "how the air conditioner does not cool" the user may click the target title to obtain the target information.
In the embodiment, when the user starts the smart APP, the user can query the target tag on the user through the user ID reported by the APP, then find an article with a high matching degree with the target tag of the user in a document library, a video library and the like and push the article to the user, so that some services are provided for the user in a targeted manner, and the user can conveniently acquire related information when encountering problems.
Illustratively, the executing body of the above steps may be a server, a processor, or a device with processing capability, and may also be a device integrated with at least a data processing module, where the data processing module may be a mobile phone, a computer, or the like.
According to the invention, under the condition that the target account is detected to log in the target application, the target label corresponding to the target account is determined, the target push message is determined according to the target label, and the target push message is displayed on the target application. The target push message is determined according to the target label, and the target label corresponds to the target account, so that the target push message corresponds to the target account, the problem of poor user experience caused by unified push of the push message in the related technology can be solved, targeted service is provided for the target account, and the user experience is improved.
In an exemplary embodiment, a first flowchart for determining a target tag corresponding to the target account is shown in fig. 3, where as shown in fig. 3, the first flowchart includes:
step S302, obtaining pre-recorded historical behavior information of the target account, where the historical behavior information includes at least one of the following: receiving historical retrieval information on the target application logged with the target account and historical use information of a target retrieval item on the target application logged with the target account;
step S304, analyzing the historical behavior information to determine the target label corresponding to the target account.
In this embodiment, a target tag corresponding to a target account may be determined by analyzing historical behavior information of the target account. For example, the behavior log of the user is reported, important information in the behavior log is collected and mined by big data, and a corresponding label is marked for the user. The historical behavior information may be one or more of historical retrieval information received on a target application logged in with a target account, and historical usage information of a target retrieval item on the target application logged in with the target account. The real-time behavior analysis of the big data on the user is carried out, the user marks an accurate label, and then targeted service is provided for the user according to the label of the user, so that the satisfaction degree of the user is improved, and the complaint rate of the user and the loss rate of the user are reduced.
In an exemplary embodiment, a flow chart for determining the target push information based on the target tag may refer to fig. 4, as shown in fig. 4, the flow chart includes:
step S402, acquiring an information list with the access amount larger than a first threshold;
step S404, determining information in the information list, whose similarity to the target tag is greater than a second threshold, as the target push information.
In this embodiment, the hot information can be analyzed in real time, and the information can be classified and assigned with a label. After the target tag is determined, an information list with the access amount larger than a first threshold value can be obtained, and information with the similarity larger than a second threshold value with the target tag in the information list is determined as target push information. The first threshold may be 3000 click amounts, 4000 click amounts, and the like, and the second threshold may be 85%. 90%, etc., it should be noted that the above value is only an exemplary illustration, and the first threshold and the second threshold are not limited in the present invention, for example, the first threshold may also be 2500 clicks, 5000 clicks, etc., and the second threshold may also be 80%, 95%, etc.
It should be noted that, according to the historical behavior information of the user, the problem that the user may encounter may be predicted, and the relevant message is pushed according to the problem that the user may encounter.
In an exemplary embodiment, referring to fig. 5, a second flowchart of determining a target tag corresponding to the target account is shown in fig. 5, where the process includes:
step S502, the target label corresponding to the target account is determined from the corresponding relationship, wherein the corresponding relationship is used for recording the corresponding relationship between the account and the label in advance, and different accounts correspond to the same or different labels.
In this embodiment, the log behavior information of a plurality of accounts can be acquired, and the tags of the accounts are determined by analyzing the log behavior information of the accounts, wherein the tags of different accounts can be the same or different and can be stored in the cloud server, and after a user logs in a target account, a target tag corresponding to the target account can be acquired in the cloud server.
In one exemplary embodiment, the method further comprises: determining an account list associated with the target account; and displaying the push information corresponding to the labels of the accounts included in the account list on the target application. In this embodiment, after the account list associated with the target account is determined, a push message corresponding to a tag of the account included in the account list may be displayed on the target application, for example, the target account is associated with an intelligent home device such as an air conditioner, a refrigerator, a washing machine, and the like, and the push message corresponding to the device such as the air conditioner, the refrigerator, the washing machine, and the like may be displayed on the target application. For example, how the air conditioner is maintained, how the air conditioner does not cool, how the washing machine is cleaned, how the refrigerator makes the best use of things, and the like. Certainly, some implicit services can be provided for the user, some devices which are not used by the user but are hot are recommended to the user, that is, devices which do not appear in the account list associated with the target account are pushed to the user, for example, if an air conditioner, a refrigerator or a washing machine exists in the account list, devices such as a television or a sound box can be pushed to the user.
The following describes a message pushing method with reference to a specific embodiment:
fig. 6 is a timing diagram of a message pushing method, and as shown in fig. 6, the timing diagram of the message pushing method includes three parts, where the first part is an app server, and this part may be used to collect basic information of a user, for example, a phone number, location information, associated account list information, and the like of the user. The second part is a big data part, and the second part can be obtained by acquiring a behavior log of the user. And analyzing the behavior log to determine the target label of the user. The third part is engine service, which can transmit the user's label to the engine, and then the engine searches out the article with high matching degree with the user's label, thereby realizing thousands of people. The specific access flow is as follows:
1. the big data usually needs to record the behavior action of the user, calculate the label of the user in real time and complete the initialization work of the label on the body of the user;
2. the method comprises the steps that a user accesses an app server through an app, the app server obtains basic information of the user, and then a tag list printed on the user is obtained through calling a big data interface;
3. and then calling engine service through the tag list to acquire a hot article list similar to the matching degree of the tag list.
4. and the app server finally encapsulates the data and returns the encapsulated data to the app.
Fig. 7 is an architecture diagram of the message pushing method, as shown in fig. 7, the architecture may be data interaction among an app server, an engine service, and big data, and mainly uses an http protocol. The app server mainly uses a micro-service architecture, uses service registration, load balancing and service management, and can transversely expand the capacity of the server after the user volume is gradually increased, so that the user usage is increased, centralized management can be performed on the service, service avalanche is well monitored, and efficient, stable and accurate service is provided for the user.
In the foregoing embodiment, the app reports the user behavior record, so that the big data can be obtained in real time from the operation record of the user. The big data effectively extracts and analyzes the real-time operation record of the user to mark a reasonable and accurate label for the user. And the engine service analyzes the articles with the most current click visits in real time to classify the articles. And articles similar to the matching degree of the target account can be accurately inquired through the label. The user can take the corresponding solution at the first time after encountering problems, so that the user experience is improved, complaints and bad comments of the user are reduced, and the stability and the safety of the intelligent household appliance of the company are greatly improved.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
In this embodiment, a message pushing device is further provided, where the message pushing device is used to implement the foregoing embodiments and preferred embodiments, and details are not described again after the description. As used below, the term "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated.
Fig. 8 is a block diagram of a message push apparatus according to an embodiment of the present invention, and as shown in fig. 8, the apparatus includes:
a first determining module 82, configured to determine, when it is detected that a target account logs in a target application, a target tag corresponding to the target account;
a second determining module 84, configured to determine target push information based on the target tag, where the target push information is used to indicate a link address for acquiring target information corresponding to the target tag;
a display module 86, configured to display the target push information on the target application to indicate that the target account obtains the target information based on the link address.
In the above embodiment, the target application may be an intelligent home APP, the target account may be an account for logging in the intelligent home APP, the target application includes functions of browsing and searching, and after logging in the target application, the user may browse and search an article of interest. For example, when the target application is a smart home APP, the user may set parameters of devices associated therewith in the APP, such as air conditioner temperature, mode, and the like. When the device fails, the user can search the APP for a solution corresponding to the failure phenomenon, and the like. For example, when the air conditioner is not cooling, the user may search for "how the air conditioner is not cooling", "reason for the air conditioner not cooling", and the like in the APP. Or browse articles related to the non-refrigeration of the air conditioner in the APP. The method can analyze articles browsed by a user at ordinary times or problems of search, equipment related to the account number and the like, and determine a target tag of the target account number, wherein the target tag can be 'an air conditioner user, a refrigeration fault possibly existing in an air conditioner' and the like. And determining to push the target message according to the target label. The target message can be an article, video, audio and the like which are interested by the user, the target push message can be a link address of the target message, the link address is displayed on the target application by pushing the link address of the target message, and the target account can acquire the target message according to the link address. The target link address may be an IP address, or may be a link address including a target title, for example, "how the air conditioner does not cool" the user may click the target title to obtain the target information.
In the embodiment, when the user starts the smart APP, the user can query the target tag on the user through the user ID reported by the APP, then find an article with a high matching degree with the target tag of the user in a document library, a video library and the like and push the article to the user, so that some services are provided for the user in a targeted manner, and the user can conveniently acquire related information when encountering problems.
According to the invention, under the condition that the target account is detected to log in the target application, the target label corresponding to the target account is determined, the target push message is determined according to the target label, and the target push message is displayed on the target application. The target push message is determined according to the target label, and the target label corresponds to the target account, so that the target push message corresponds to the target account, the problem of poor user experience caused by unified push of the push message in the related technology can be solved, targeted service is provided for the target account, and the user experience is improved.
In an exemplary embodiment, a schematic structural diagram of the first determining module may refer to fig. 9, and as shown in fig. 9, the first determining module includes:
a first obtaining unit 92, configured to obtain pre-recorded historical behavior information of the target account, where the historical behavior information includes at least one of: receiving historical retrieval information on the target application logged with the target account and historical use information of a target retrieval item on the target application logged with the target account;
an analyzing unit 94, configured to analyze the historical behavior information to determine the target label corresponding to the target account.
In this embodiment, a target tag corresponding to a target account may be determined by analyzing historical behavior information of the target account. For example, the behavior log of the user is reported, important information in the behavior log is collected and mined by big data, and a corresponding label is marked for the user. The historical behavior information may be one or more of historical retrieval information received on a target application logged in with a target account, and historical usage information of a target retrieval item on the target application logged in with the target account. The real-time behavior analysis of the big data on the user is carried out, the user marks an accurate label, and then targeted service is provided for the user according to the label of the user, so that the satisfaction degree of the user is improved, and the complaint rate of the user and the loss rate of the user are reduced.
In an exemplary embodiment, a schematic structural diagram of the second determining module may refer to fig. 10, as shown in fig. 10, where the second determining module includes:
a second obtaining unit 1002, configured to obtain an information list whose access amount is greater than a first threshold;
the determining unit 1004 determines, as the target push information, information in the information list, which has a similarity greater than a second threshold with the target tag.
In this embodiment, the hot information can be analyzed in real time, and the information can be classified and assigned with a label. After the target tag is determined, an information list with the access amount larger than a first threshold value can be obtained, and information with the similarity larger than a second threshold value with the target tag in the information list is determined as target push information. The first threshold may be 3000 click amounts, 4000 click amounts, and the like, and the second threshold may be 85%. 90%, etc., it should be noted that the above value is only an exemplary illustration, and the first threshold and the second threshold are not limited in the present invention, for example, the first threshold may also be 2500 clicks, 5000 clicks, etc., and the second threshold may also be 80%, 95%, etc. It should be noted that, according to the historical behavior information of the user, the problem that the user may encounter may be predicted, and the relevant message is pushed according to the problem that the user may encounter.
In an exemplary embodiment, the first determining module 52 may determine the target tag corresponding to the target account by: and determining the target label corresponding to the target account number from the corresponding relationship, wherein the corresponding relationship is used for recording the corresponding relationship between the account number and the label in advance, and different account numbers correspond to the same or different labels. In this embodiment, the log behavior information of a plurality of accounts can be acquired, and the tags of the accounts are determined by analyzing the log behavior information of the accounts, wherein the tags of different accounts can be the same or different and can be stored in the cloud server, and after a user logs in a target account, a target tag corresponding to the target account can be acquired in the cloud server.
In an exemplary embodiment, the apparatus may be configured to determine a list of accounts associated with the target account; and displaying the push information corresponding to the labels of the accounts included in the account list on the target application. In this embodiment, after the account list associated with the target account is determined, a push message corresponding to a tag of the account included in the account list may be displayed on the target application, for example, the target account is associated with an intelligent home device such as an air conditioner, a refrigerator, a washing machine, and the like, and the push message corresponding to the device such as the air conditioner, the refrigerator, the washing machine, and the like may be displayed on the target application. For example, how the air conditioner is maintained, how the air conditioner does not cool, how the washing machine is cleaned, how the refrigerator makes the best use of things, and the like. Certainly, some implicit services can be provided for the user, some devices which are not used by the user but are hot are recommended to the user, that is, devices which do not appear in the account list associated with the target account are pushed to the user, for example, if an air conditioner, a refrigerator or a washing machine exists in the account list, devices such as a television or a sound box can be pushed to the user.
It should be noted that, the above modules may be implemented by software or hardware, and for the latter, the following may be implemented, but not limited to: the modules are all positioned in the same processor; alternatively, the modules are respectively located in different processors in any combination.
Embodiments of the present invention also provide a computer-readable storage medium having a computer program stored thereon, wherein the computer program is arranged to perform the steps of any of the above-mentioned method embodiments when executed.
In an exemplary embodiment, the computer-readable storage medium may include, but is not limited to: various media capable of storing computer programs, such as a usb disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic disk, or an optical disk.
Embodiments of the present invention also provide an electronic device comprising a memory having a computer program stored therein and a processor arranged to run the computer program to perform the steps of any of the above method embodiments.
In an exemplary embodiment, the electronic apparatus may further include a transmission device and an input/output device, wherein the transmission device is connected to the processor, and the input/output device is connected to the processor.
For specific examples in this embodiment, reference may be made to the examples described in the above embodiments and exemplary embodiments, and details of this embodiment are not repeated herein.
It will be apparent to those skilled in the art that the various modules or steps of the invention described above may be implemented using a general purpose computing device, they may be centralized on a single computing device or distributed across a network of computing devices, and they may be implemented using program code executable by the computing devices, such that they may be stored in a memory device and executed by the computing device, and in some cases, the steps shown or described may be performed in an order different than that described herein, or they may be separately fabricated into various integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A message pushing method, comprising:
determining a target label corresponding to a target account under the condition that the target account is detected to be logged in to a target application;
determining target pushing information based on the target label, wherein the target pushing information is used for indicating a link address for acquiring target information corresponding to the target label;
and displaying the target push information on the target application to indicate the target account to acquire the target information based on the link address.
2. The method of claim 1, wherein determining a target label corresponding to the target account number comprises:
acquiring pre-recorded historical behavior information of the target account, wherein the historical behavior information comprises at least one of the following: receiving historical retrieval information on the target application logged with the target account and historical use information of a target retrieval item on the target application logged with the target account;
analyzing the historical behavior information to determine the target label corresponding to the target account.
3. The method of claim 1, wherein determining target push information based on the target tag comprises:
acquiring an information list with the access quantity larger than a first threshold;
and determining the information with the similarity greater than a second threshold value with the target label in the information list as the target push information.
4. The method of claim 1, wherein determining a target label corresponding to the target account number comprises:
and determining the target label corresponding to the target account number from the corresponding relationship, wherein the corresponding relationship is used for recording the corresponding relationship between the account number and the label in advance, and different account numbers correspond to the same or different labels.
5. The method of claim 1, further comprising:
determining an account list associated with the target account;
and displaying the push information corresponding to the labels of the accounts included in the account list on the target application.
6. A message push apparatus, comprising:
the system comprises a first determination module, a second determination module and a third determination module, wherein the first determination module is used for determining a target label corresponding to a target account under the condition that the target account is detected to log in a target application;
a second determining module, configured to determine target push information based on the target tag, where the target push information is used to indicate a link address for acquiring target information corresponding to the target tag;
and the display module is used for displaying the target push information on the target application so as to indicate the target account to acquire the target information based on the link address.
7. The apparatus of claim 6, wherein the first determining module comprises:
a first obtaining unit, configured to obtain pre-recorded historical behavior information of the target account, where the historical behavior information includes at least one of: receiving historical retrieval information on the target application logged with the target account and historical use information of a target retrieval item on the target application logged with the target account;
and the analysis unit is used for analyzing the historical behavior information to determine the target label corresponding to the target account.
8. The apparatus of claim 6, wherein the second determining module comprises:
a second acquisition unit configured to acquire an information list whose access amount is larger than the first threshold;
the determining unit is used for determining the information with the similarity greater than a second threshold value with the target label in the information list as the target push information.
9. A computer-readable storage medium, in which a computer program is stored, wherein the computer program is arranged to perform the method of any of claims 1 to 5 when executed.
10. An electronic device comprising a memory and a processor, wherein the memory has stored therein a computer program, and wherein the processor is arranged to execute the computer program to perform the method of any of claims 1 to 5.
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