CN107153690A - Content delivery method and device - Google Patents
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- CN107153690A CN107153690A CN201710300255.3A CN201710300255A CN107153690A CN 107153690 A CN107153690 A CN 107153690A CN 201710300255 A CN201710300255 A CN 201710300255A CN 107153690 A CN107153690 A CN 107153690A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention discloses a kind of content delivery method and device.This method includes：The behavioral data of user is collected, wherein, behavioral data includes user's operation behavior on internet；The content interested of user is obtained according to the behavioral data of user；Obtain the first geographical position that the content interested of user occurs；Content corresponding with the first geographical position is obtained, and the corresponding content in the first geographical position is presented to user.By the present invention, the problem of solving user user experience be poor when carrying out information browse.
Description
Technical field
The present invention relates to content push field, in particular to a kind of content delivery method and device.
Background technology
This technological concept of nineteen ninety-five personalized service is formally proposed that hallmark events are three and are acknowledged as early stage
Propertyization services emerging for most typically system, and they are that Robert Armstrong of Carnegie Mellon University et al. are proposed respectively
Web Watcher systems, LIRA and the Massachusetts Institute of Technology that Marko Balabanovi of Stanford University et al. are proposed
Henry Lieberman propose Letizia systems.The personalized recommendation system of early stage is carried on the back by application of guidance to website
Scape.Indicate that the event that this technology of personalized service is paid much attention to by academia and industry is in March, 1997,
《Communications of the ACM》Special report has been carried out to personalized recommendation system.Before this, many U.S.
Famous laboratory and Large-Scale Interconnected net company, which all develop, devises the commending system of oneself, such as PHOAKS and My Yahoo！.
Indicate that personalized service starts the Tanga that worldwide hallmark events are German Dresden technology universities
Joerding realized the commercial prototype system TELLIM of individual electronic in 1999, this system be later Amazon,
Individual commodity recommendation system in Ebay ecommerce has established solid foundation.
The information searching method of traditional " people looks for information " has many inconveniences, and user wants to check interested interior
Channel search can only be searched for by some by holding, in many cases, it is impossible to which user can be made by finding user's content interested in time
Feel exhausted, poor user experience.
The problem of user experience is poor when carrying out information browse for user in correlation technique, not yet proposes effective at present
Solution.
The content of the invention
It is a primary object of the present invention to provide a kind of content delivery method and device, to solve user to enter row information clear
The problem of user experience is poor when looking at.
To achieve these goals, according to an aspect of the invention, there is provided a kind of content delivery method, this method bag
Include：The behavioral data of user is collected, wherein, behavioral data includes user's operation behavior on internet；According to the row of user
For the content interested of data acquisition user；Obtain the first geographical position that the content interested of user occurs；Obtain
Content corresponding with the first geographical position, and the corresponding content in the first geographical position is presented to user.
Further, this method also includes：Receive the input of user；Obtain corresponding second geographical position of input；Obtain
The corresponding content in second geographical position, and the corresponding content in the second geographical position is presented to user.
Further, the corresponding content in the first geographical position or the second geographical position is presented into user includes：Will be predetermined
The corresponding content in the first geographical position or the second geographical position in period is presented to user, wherein, the scheduled time is user
Input, or, it is pre-configured with.
Further, the content in predetermined amount of time is presented into user includes：By the content in predetermined amount of time according to
Time order and function order is shown to be presented to user on default interface.
Further, before the first geographical position that the content interested of acquisition user occurs, this method also includes：
Mesh generation and grid coding are carried out to default map；The corresponding relation data table of geographical position and grid coding is set up, wherein,
Be stored with the corresponding relation of geographical position and grid coding in tables of data.
Further, content corresponding with the first geographical position is obtained, and the corresponding content in the first geographical position is presented
Include to user：Corresponding relation data table is searched according to the first geographical position, the corresponding grid coding in the first geographical position is obtained；
The corresponding content in first geographical position is shown in corresponding grid position according to grid coding.
To achieve these goals, according to another aspect of the present invention, a kind of content push device, the device are additionally provided
Including：Collector unit, the behavioral data for collecting user, wherein, behavioral data operates row including user on internet
For；First acquisition unit, the content interested for obtaining user according to the behavioral data of user；Second acquisition unit, is used
The first geographical position occurred in the content interested for obtaining user；3rd acquiring unit, for obtaining and the first geography
The corresponding content in position, and the corresponding content in the first geographical position is presented to user.
Further, the device also includes：Receiving unit, the input for receiving user；4th acquiring unit, for obtaining
Take corresponding second geographical position of input；5th acquiring unit, for obtaining the corresponding content in the second geographical position, and by second
The corresponding content in geographical position is presented to user.
Further, the 3rd acquiring unit is used to the corresponding content in the first geographical position in predetermined amount of time being presented to
User, the 5th acquiring unit is used to the corresponding content in the second geographical position in predetermined amount of time being presented to user, wherein, in advance
Fix time what is inputted for user, or, it is pre-configured with.
Further, the device also includes：Division unit, for occur in the content interested for obtaining user the
Before one geographical position, mesh generation and grid coding are carried out to default map；Unit is set up, for setting up geographical position and net
The corresponding relation data table of trellis coding, wherein, the corresponding relation of be stored with tables of data geographical position and grid coding.
To achieve these goals, according to another aspect of the present invention, a kind of content storage medium is additionally provided, the storage
Medium includes the program of storage, wherein, the program performs present disclosure method for pushing.
To achieve these goals, according to another aspect of the present invention, a kind of processor is additionally provided, the processor is used for
Operation program, wherein, present disclosure method for pushing is performed when program is run.
Behavioral data of the invention by collecting user, wherein, behavioral data operates row including user on internet
For；The content interested of user is obtained according to the behavioral data of user；Obtain the content interested of user occurs the
One geographical position；Content corresponding with the first geographical position is obtained, and the corresponding content in the first geographical position is presented to user,
User is solved when carrying out information browse the problem of user experience difference, and then has reached user's body when improving information browse
The effect for degree of testing.
Brief description of the drawings
The accompanying drawing for constituting the part of the application is used for providing a further understanding of the present invention, schematic reality of the invention
Apply example and its illustrate to be used to explain the present invention, do not constitute inappropriate limitation of the present invention.In the accompanying drawings：
Fig. 1 is the flow chart of content delivery method according to embodiments of the present invention；And
Fig. 2 is the schematic diagram of content push device according to embodiments of the present invention.
Embodiment
It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase
Mutually combination.Describe the present invention in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
In order that those skilled in the art more fully understand application scheme, below in conjunction with the embodiment of the present application
Accompanying drawing, the technical scheme in the embodiment of the present application is clearly and completely described, it is clear that described embodiment is only
The embodiment of the application part, rather than whole embodiments.Based on the embodiment in the application, ordinary skill people
The every other embodiment that member is obtained under the premise of creative work is not made, should all belong to the model of the application protection
Enclose.
It should be noted that term " first " in the description and claims of this application and above-mentioned accompanying drawing, "
Two " etc. be for distinguishing similar object, without for describing specific order or precedence.It should be appreciated that so using
Data can exchange in the appropriate case, so as to embodiments herein described herein.In addition, term " comprising " and " tool
Have " and their any deformation, it is intended that covering is non-exclusive to be included, for example, containing series of steps or unit
Process, method, system, product or equipment are not necessarily limited to those steps clearly listed or unit, but may include without clear
It is listing to Chu or for the intrinsic other steps of these processes, method, product or equipment or unit.
The embodiments of the invention provide a kind of content delivery method.
Fig. 1 is the flow chart of content delivery method according to embodiments of the present invention, as shown in figure 1, this method is including following
Step：
Step S102：The behavioral data of user is collected, wherein, behavioral data operates row including user on internet
For.
Step S104：The content interested of user is obtained according to the behavioral data of user.
Step S106：Obtain the first geographical position that the content interested of user occurs.
Step S108：Content corresponding with the first geographical position is obtained, and the corresponding content in the first geographical position is presented
To user.
The embodiment obtains interested interior of user using the behavioral data that is operated on internet of user is collected, therefrom
Hold, obtain the first geographical position that content interested occurs, then obtain content corresponding with the first geographical position, and
The corresponding content in first geographical position is presented to user, so as to which the content in user geographical position interested is presented to
User, because the content pushed to user is the content in user geographical position interested, can push according to the hobby of user
Content, can be changed into " information looks for people " from traditional " people looks for information ", can more meet the hobby and needs of user, improve use
Experience at family.
The content delivery method of the embodiment of the present invention can be performed by the application in terminal, the behavior number of user
According to the behavioral data operated on the internet for user, for example, user browses webpage or the behavioral data of news, user is collected
Behavioral data can be collect user historical operating data, for example, in webpage or news content that user often clicks on
Include certain class content, for example, the contents such as a Disneyland have newly been opened in tourism or some area, represent user to this kind of
Content is interested, the first geographical position that user's content interested occurs then is obtained, if user's tourism interested
The geographical position that content occurs is some city, for example, Hong Kong, then obtain content corresponding with this geographical position of Hong Kong, will
The corresponding content in Hong Kong is presented to user, and the content corresponding with Hong Kong got can be the weather condition for obtaining Hong Kong, closely
The economy or policy change news of phase, the discounting activity description such as New Year's Day, Christmas etc..It is in by the corresponding content in the first geographical position
Can be now that the corresponding content in the first geographical position is presented to user in current display interface to user, for example, rolling aobvious
The mode shown, or one default identifier of display in current display interface, user click on after identifier, can shown
The corresponding content in first geographical position., can due to that can be paid close attention to according to user or content interested to user pushes content
To push the corresponding plurality of kinds of contents in the first geographical position to user in time, user is by checking that pushing content can understand more in time
The information needed more, can save the troublesome operation that user actively searches for, this improves Consumer's Experience.
Alternatively, except according to the operation behavior of user obtain user corresponding first geographical position of content interested it
Outside, the content for pushing the second geographical position can also be inputted according to user, the input of user can be received；Obtain input corresponding
Second geographical position；The corresponding content in the second geographical position is obtained, and the corresponding content in the second geographical position is presented to user.
The input of user can be the triggering mark that user clicks on the second geographical position, and terminal detects the triggering mark in the second geographical position
After knowledge is clicked, content corresponding with the second geographical position is obtained, and the corresponding content in the second geographical position is presented to use
Family.The input of user can also be the place name or ground name code that user inputs the second geographical position, the inputted according to user
The place name or Code obtaining in two geographical position input corresponding content, are then presented to the corresponding content in the second geographical position
User.Presentation mode can content corresponding with the first geographical position presentation mode it is identical, can also differ.Need explanation
, it is interested that the first geographical position and the second geographical position are only used for distinguishing the user got according to user behavior data
In geographical position and the geographical position of user's input that content occurs, actual conditions, the first geographical position and the second geographical position
Can be same position or diverse location.
Alternatively, the corresponding content in the first geographical position or the second geographical position being presented into user can be：Will be predetermined
The corresponding content in the first geographical position or the second geographical position in period is presented to user, wherein, the scheduled time is user
Input, or, it is pre-configured with.Because the first geographical position and the second geographical position may have many contents, these
If content all will influence user to check as push content, moreover, there are many obsolete content in these contents, do not have
Reference value, therefore, it can make a reservation for that the corresponding content in the first geographical position or the second geographical position is presented into user
The corresponding content in the first geographical position or the second geographical position in period is presented to user, and predetermined amount of time can be user
It is input or pre-setting.
Alternatively, the content in predetermined amount of time being presented into user can be：By the content in predetermined amount of time according to
Time order and function order is shown to be presented to user on default interface, by the content in predetermined amount of time according to time order and function order
Display can be shown according to the order of time from the close-by examples to those far off on default interface so that user checks on default interface.
Alternatively, before the first geographical position that the content interested of acquisition user occurs, default map is carried out
Mesh generation and grid coding；The corresponding relation data table of geographical position and grid coding is set up, wherein, it is stored with tables of data
Geographical position and the corresponding relation of grid coding.
, can be by default map or pre- because the different corresponding geographical position of content is probably a variety of dimensions
If region carries out mesh generation and grid coding, the grid and grid coding of division are corresponded, and are divided and are set up ground after completing
Manage the corresponding relation of be stored with the corresponding relation data table of position and grid coding, tables of data geographical position and grid coding.
The content push for carrying out geographical position by the tables of data established can more conveniently and accurately determine the first geographical position
With the second geographical position.
Alternatively, content corresponding with the first geographical position is obtained, and the corresponding content in the first geographical position is presented to
User includes：Corresponding relation data table is searched according to the first geographical position, the corresponding grid coding in the first geographical position is obtained；Root
According to grid coding the corresponding content in the first geographical position is shown in corresponding grid position.
After corresponding relation data table is established, corresponding relation data table can be searched according to the first geographical position, obtained
To the corresponding grid coding in the first geographical position, the first geographical position is then shown in corresponding grid position according to grid coding
Corresponding content.
The embodiment of the present invention additionally provides a kind of preferred embodiment, with reference to preferred embodiment to the embodiment of the present invention
Technical scheme is illustrated：
(1) user behavior data, is collected.The collection of user behavior information is realized by recording user's content interested.
(2) user interest model, is set up.The main function of setting up of user interest model is accurately to calculate different user
Interest level to different content and the change for reflecting user interest.The main task of personalized push is used to be different
Family filters out their contents interested, is then actively efficiently pushed to user.
(3) geographical position-lattice relationship mapping library, is set up：Need to be sent out user's content interested in mapping library
Raw geographical position is as the key values of inquiry, and grid occurs as the value values of inquiry according to user's content interested
Geographical position can inquire about its grid coding.
(4) geographical position, is imported by geographical position-lattice relationship mapping library according to the geographical position of the content of acquisition,
The grid of matching is found, then content is shown in map, user can check that each geographical position grid is sent out by platform
Raw content.
(5), when user is interested in a certain geographical position grid, the geographical position can be shown by clicking on the grid
Under all content, thing time of origin from the close-by examples to those far off, and provides query function, user can inquire about certain a period of time or certain
Above individual timing node the ground content.
(6) the newest video of repeated acquisition at regular intervals, is needed.Need to update system database, convenient management and
Inquiry.
The step of above-mentioned technical proposal, is simultaneously not limited to sequencing, in application scenes, can also with different from
Order herein is implemented.
The content delivery method of the embodiment of the present invention includes：Mobile terminal, communication module, back-end data service system three are big
Module.
Mobile terminal can be that content push platform is housed on user's hand-held device, the device, and the platform can pass through net
Network is connected with interface server, and then realizes that communication and information are exchanged with background database manager information system.Specifically,
The platform has contents play module, communication module and data memory module etc..Contents play module is mainly pressed there is provided content
The window shown according to map grid, realizes the work(that content pushes according to geographical position, searches for content and map basic operation
Energy.User can also click on a certain grid in the content needed for directly searching oneself, check current newest from grid
Content, and set of time frame is provided, time range can be set, so as to be shown in the content in the range of certain time.Communication module
Mainly realize the connection between mobile terminal and backstage.Back-end data service system module major function is to carry each
The content of geographical location information preserve and real-time update, so as to show content according to geographical position at interface.
The content delivery method of the embodiment of the present invention can be used as a kind of interest content intelligently pushing based on Global Grid
Method, including customer mobile terminal, communication module and the part of back-end data service system three, can effectively solve the problem that content it is excessive and
Classification is inaccurate, content of interest pushes the problem of having difficulties.Entered by customer mobile terminal with back-end data service system
Row data exchange, can obtain all contents in the geographical position of user's current interest, so as to facilitate user rapidly and efficiently
The content information being concerned about is obtained, time and efforts is saved.The content delivery method of the embodiment of the present invention is simple to operate, intuitively has
Effect, overcome defect of the existing content push in terms of simplicity, message validity, for content push provide it is a kind of newly
Interest content intelligently pushing method based on Global Grid.
It should be noted that can be in such as one group computer executable instructions the step of the flow of accompanying drawing is illustrated
Performed in computer system, and, although logical order is shown in flow charts, but in some cases, can be with not
The order being same as herein performs shown or described step.
The embodiments of the invention provide a kind of content push device, the content push device can be used for performing the present invention in fact
Apply the content delivery method of example.
Fig. 2 is the schematic diagram of content push device according to embodiments of the present invention, as shown in Fig. 2 the device includes：
Collector unit 10, the behavioral data for collecting user, wherein, behavioral data is grasped including user on internet
Make behavior.
First acquisition unit 20, the content interested for obtaining user according to the behavioral data of user.
Second acquisition unit 30, for obtaining the first geographical position that the content interested of user occurs.
3rd acquiring unit 40, for obtaining content corresponding with the first geographical position, and the first geographical position is corresponding
Content be presented to user.
The embodiment collects the behavioral data of user using collector unit 10, wherein, behavioral data includes user in interconnection
Operation behavior on network；First acquisition unit 20 obtains the content interested of user according to the behavioral data of user；Second obtains
Unit is taken, for obtaining the first geographical position that the content interested of user occurs；3rd acquiring unit 30 is obtained and the
The corresponding content in one geographical position, and the corresponding content in the first geographical position is presented to user, so that
Alternatively, the device also includes：Receiving unit, the input for receiving user；4th acquiring unit, for obtaining
Input corresponding second geographical position；5th acquiring unit, for obtaining the corresponding content in the second geographical position, and by the second ground
The corresponding content in reason position is presented to user.
Alternatively, the 3rd acquiring unit 40 is used to the corresponding content in the first geographical position in predetermined amount of time being presented to
User, the 5th acquiring unit is used to the corresponding content in the second geographical position in predetermined amount of time being presented to user, wherein, in advance
Fix time what is inputted for user, or, it is pre-configured with.
Alternatively, the device also includes：Division unit, for obtain user content interested occur first
Before geographical position, mesh generation and grid coding are carried out to default map；Unit is set up, for setting up geographical position and grid
The corresponding relation data table of coding, wherein, the corresponding relation of be stored with tables of data geographical position and grid coding.
In the above embodiment of the present invention, the description to each embodiment all emphasizes particularly on different fields, and does not have in some embodiment
The part of detailed description, may refer to the associated description of other embodiment.
The embodiment of the present invention additionally provides a kind of content storage medium, and the storage medium includes the program of storage, wherein, should
Program performs present disclosure method for pushing.
The embodiment of the present invention additionally provides a kind of processor, and the processor is used for operation program, wherein, program is held when running
Row present disclosure method for pushing.
Obviously, those skilled in the art should be understood that above-mentioned each module of the invention or each step can be with general
Computing device realize that they can be concentrated on single computing device, or be distributed in multiple computing devices and constituted
Network on, alternatively, the program code that they can be can perform with computing device be realized, it is thus possible to they are stored
Performed in the storage device by computing device, either they are fabricated to respectively each integrated circuit modules or by they
In multiple modules or step single integrated circuit module is fabricated to realize.So, the present invention is not restricted to any specific
Hardware and software is combined.
The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, for the skill of this area
For art personnel, the present invention can have various modifications and variations.Within the spirit and principles of the invention, that is made any repaiies
Change, equivalent substitution, improvement etc., should be included in the scope of the protection.
Claims (10)
1. a kind of content delivery method, it is characterised in that including：
The behavioral data of user is collected, wherein, the behavioral data includes user's operation behavior on internet；
The content interested of the user is obtained according to the behavioral data of the user；
Obtain the first geographical position that the content interested of the user occurs；
Obtain corresponding with first geographical position content, and described in the corresponding content in first geographical position is presented to
User.
2. according to the method described in claim 1, it is characterised in that methods described also includes：
Receive the input of the user；
Obtain corresponding second geographical position of the input；
The corresponding content in second geographical position is obtained, and the corresponding content in second geographical position is presented to the use
Family.
3. method according to claim 2, it is characterised in that by first geographical position or second geographical position
Corresponding content, which is presented to the user, to be included：
The corresponding content in first geographical position in predetermined amount of time or second geographical position is presented to the use
Family, wherein, the scheduled time is what the user inputted, or, it is pre-configured with.
4. method according to claim 3, it is characterised in that the content in predetermined amount of time is presented to the user and wrapped
Include：
Content in predetermined amount of time is shown to be presented to the user according to time order and function order on default interface.
5. according to the method described in claim 1, it is characterised in that obtain that the content interested of the user occurs the
Before one geographical position, methods described also includes：
Mesh generation and grid coding are carried out to default map；
The corresponding relation data table in geographical position and the grid coding is set up, wherein, it is stored with describedly in the tables of data
Manage position and the corresponding relation of the grid coding.
6. method according to claim 5, it is characterised in that obtain content corresponding with first geographical position, and
The corresponding content in first geographical position is presented into the user includes：
The corresponding relation data table is searched according to first geographical position, the corresponding grid in first geographical position is obtained
Coding；
The corresponding content in first geographical position is shown in corresponding grid position according to the grid coding.
7. a kind of content push device, it is characterised in that including：
Collector unit, the behavioral data for collecting user, wherein, the behavioral data is operated including user on internet
Behavior；
First acquisition unit, the content interested for obtaining the user according to the behavioral data of the user；
Second acquisition unit, for obtaining the first geographical position that the content interested of the user occurs；
3rd acquiring unit, for obtaining corresponding with first geographical position content, and by first geographical position pair
The content answered is presented to the user.
8. device according to claim 7, it is characterised in that described device also includes：
Receiving unit, the input for receiving the user；
4th acquiring unit, for obtaining corresponding second geographical position of the input；
5th acquiring unit, for obtaining the corresponding content in second geographical position, and second geographical position is corresponding
Content be presented to the user.
9. a kind of storage medium, it is characterised in that the storage medium includes the program of storage, wherein, described program right of execution
Profit requires the content delivery method described in any one in 1 to 6.
10. a kind of processor, it is characterised in that the processor is used for operation program, wherein, right of execution when described program is run
Profit requires the content delivery method described in any one in 1 to 6.
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|---|---|---|---|
| CN201710300255.3A CN107153690A (en) | 2017-04-28 | 2017-04-28 | Content delivery method and device |
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|---|---|---|---|
| CN201710300255.3A CN107153690A (en) | 2017-04-28 | 2017-04-28 | Content delivery method and device |
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| CN107153690A true CN107153690A (en) | 2017-09-12 |
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| CN201710300255.3A Pending CN107153690A (en) | 2017-04-28 | 2017-04-28 | Content delivery method and device |
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