CN112288463A

CN112288463A - Method, device, electronic equipment and medium for controlling business object display

Info

Publication number: CN112288463A
Application number: CN202011103482.5A
Authority: CN
Inventors: 王萌; 张雷
Original assignee: Beijing Jingdong Qianshi Technology Co Ltd
Current assignee: Beijing Jingdong Qianshi Technology Co Ltd
Priority date: 2020-10-15
Filing date: 2020-10-15
Publication date: 2021-01-29

Abstract

The embodiment of the disclosure discloses a method, a device, electronic equipment and a medium for controlling business object display. One embodiment of the method comprises: receiving business object display requirement information, wherein the business object display requirement information comprises related information of a business object to be displayed; generating a display scheme of the business object according to the business object display requirement information; generating control information of the target mobile display terminal according to the display scheme; and sending the control information to the target mobile display terminal. The implementation mode enriches the display modes of the business objects, is convenient for centralized maintenance and improves the display efficiency of the business objects.

Description

Method, device, electronic equipment and medium for controlling business object display

Technical Field

Embodiments of the present disclosure relate to the field of computer technologies, and in particular, to a method, an apparatus, an electronic device, and a medium for controlling business object display.

Background

At present, the following methods are mainly used for presenting business objects (such as advertisements) in a specific place (such as business super business, etc.): flat promotional page presentations, video presentations, display screen dynamic presentations, sales promoter promotors, and the like.

However, the traditional fixed-point presentation method has low timeliness due to high manufacturing cost and long period, and the display method is not flexible enough, so the propaganda effect is limited. The way of publicizing by the promoter is often labor intensive and the publicity is compromised because some consumers have developed "visual fatigue".

Disclosure of Invention

The embodiment of the disclosure provides a method, a device, electronic equipment and a medium for controlling business object display.

In a first aspect, an embodiment of the present disclosure provides a method for controlling a business object presentation, where the method includes: receiving business object display requirement information, wherein the business object display requirement information comprises related information of a business object to be displayed; generating a display scheme of the business object according to the business object display requirement information; generating control information of the target mobile display terminal according to the display scheme; and sending control information to the target mobile display terminal.

In some embodiments, the information related to the business object to be displayed includes a desired display period; and generating a display scheme of a preset business object according to the business object display demand information, wherein the display scheme comprises the following steps: acquiring a displayable time period matched with the business object; and generating a display scheme of the business object according to the matching of the exposable time period and the expected display time period, wherein the display scheme of the business object comprises the display time period for displaying the business object to be displayed.

In some embodiments, the related information of the business object to be displayed includes the content of the business object; and generating a display scheme of a preset business object according to the business object display demand information, wherein the display scheme comprises the following steps: auditing the contents of the business object; and generating a display scheme of the business object in response to the fact that the content of the business object is approved, wherein the display scheme of the business object comprises the content of the business object serving as the display object.

In some embodiments, the information related to the business object to be displayed includes an expected display mode of the business object; and generating a display scheme of a preset business object according to the business object display demand information, wherein the display scheme comprises the following steps: acquiring a displayable mode matched with the business object; and generating a display scheme of a preset business object according to the matching of the displayable mode and the expected display mode, wherein the display scheme of the business object comprises the display mode of the business object.

In some embodiments, the generating control information of the target mobile display terminal according to the display scheme includes: acquiring state information of a target mobile display terminal; and generating control information of the target mobile display terminal according to the display scheme and the state information.

In some embodiments, the control information includes at least one of: movement instruction information, charging instruction information, map update information, and display control information.

In some embodiments, the method further comprises: acquiring feedback information acquired by a target mobile display terminal, wherein the feedback information comprises at least one of the following items: moving mileage, displaying audience information, and presetting statistical information of category interaction results; and generating the display effect information according to the feedback information.

In a second aspect, an embodiment of the present disclosure provides a method for presenting a business object, where the method includes: receiving control information; executing the operation indicated by the control information, wherein the operation comprises displaying the business object according to the business object display scheme; and in response to detecting the preset operation associated with the business object, executing subsequent operations matched with the preset operation.

In some embodiments, the preset operation comprises at least one of: member registration operation, preset category rights and interests getting operation, and navigation operation of a target address associated with a business object.

In some embodiments, the subsequent operation includes counting the number of preset operations; and generating feedback information according to the counted times.

In some embodiments, the subsequent operation includes determining whether a user corresponding to the preset operation meets a preset category commodity issuing condition; and in response to determining that the dispensing condition is satisfied, sending an instruction to dispense the preset category of goods.

In a third aspect, an embodiment of the present disclosure provides an apparatus for controlling a business object presentation, where the apparatus includes: the system comprises a first receiving unit, a second receiving unit and a display unit, wherein the first receiving unit is configured to receive business object display requirement information, and the business object display requirement information comprises related information of a business object to be displayed; the first generating unit is configured to generate a display scheme of the business object according to the business object display requirement information; a second generating unit configured to generate control information of the target mobile display terminal according to the display scheme; and the sending unit is configured to send the control information to the target mobile display terminal.

In some embodiments, the information related to the business object to be displayed includes a desired display period; and the first generating unit includes: the first acquisition module is configured to acquire a displayable time period matched with the business object; the first generation module is configured to generate a display scheme of the business object according to the matching between the exposable time period and the expected display time period, wherein the display scheme of the business object comprises the display time period for displaying the business object to be displayed.

In some embodiments, the related information of the business object to be displayed includes the content of the business object; and the first generating unit includes: the auditing module is configured to audit the contents of the business objects; and the second generation module is configured to generate a display scheme of the business object in response to the fact that the content of the business object is approved, wherein the display scheme of the business object comprises the content of the business object serving as the display object.

In some embodiments, the information related to the business object to be displayed includes an expected display mode of the business object; and the first generating unit includes: the second acquisition module is configured to acquire a exposable mode matched with the business object; and the third generation module is configured to generate a display scheme of a preset business object according to the matching between the displayable mode and the expected display mode, wherein the display scheme of the business object comprises the display mode of the business object.

In some embodiments, the second generating unit includes: the third acquisition module is configured to acquire the state information of the target mobile display terminal; and the fourth generation module is configured to generate the control information of the target mobile display terminal according to the display scheme and the state information.

In some embodiments, the means for controlling the presentation of the business object further comprises: the acquisition unit is configured to acquire feedback information acquired by the target mobile display terminal, wherein the feedback information comprises at least one of the following items: moving mileage, displaying audience information, and presetting statistical information of category interaction results; and the third generating unit is configured to generate the exhibition effect information according to the feedback information.

In a fourth aspect, an embodiment of the present disclosure provides an apparatus for presenting a business object, the apparatus including: a second receiving unit configured to receive control information; a first execution unit configured to execute the operation indicated by the control information, wherein the operation includes displaying the business object according to the business object display scheme; and the second execution unit is configured to respond to the detection of the preset operation associated with the business object and execute the subsequent operation matched with the preset operation.

In a fifth aspect, an embodiment of the present disclosure provides a system for presenting a business object, the system including: a server configured to implement the method as described in any implementation manner of the first aspect; the mobile display terminal is configured to implement the method described in any implementation manner of the second aspect.

In a sixth aspect, an embodiment of the present disclosure provides an electronic device, including: one or more processors; a storage device having one or more programs stored thereon; when executed by one or more processors, cause the one or more processors to implement a method as described in any of the implementations of the first or second aspects.

In a seventh aspect, embodiments of the present disclosure provide a computer-readable medium on which a computer program is stored, which when executed by a processor implements the method as described in any of the implementations of the first or second aspect.

According to the method, the device, the electronic equipment and the medium for controlling the business object display, the display scheme is generated according to the received business object display requirement information, and the control information for the mobile display terminal is generated according to the display scheme, so that a whole set of solution from customizing the display scheme as required to displaying the business object through a novel mobile display terminal is provided, the display mode of the business object is enriched, the centralized maintenance is convenient, and the efficiency of the business object display is improved.

Drawings

Other features, objects and advantages of the disclosure will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 is an exemplary system architecture diagram in which one embodiment of the present disclosure may be applied;

FIG. 2 is a flow diagram of one embodiment of a method for controlling the presentation of business objects in accordance with the present disclosure;

FIG. 3 is a schematic diagram of one application scenario of a method for controlling business object exposure in accordance with an embodiment of the present disclosure;

FIG. 4 is a flow diagram of one embodiment of a method for exposing business objects, according to the present disclosure;

FIG. 5 is a schematic block diagram illustrating one embodiment of an apparatus for controlling the presentation of business objects in accordance with the present disclosure;

FIG. 6 is a schematic block diagram illustrating one embodiment of an apparatus for presenting business objects in accordance with the present disclosure;

FIG. 7 is a timing diagram of interactions between various devices in one embodiment of a system for exposing business objects in accordance with the present disclosure;

FIG. 8 is a schematic structural diagram of an electronic device suitable for use in implementing embodiments of the present disclosure.

Detailed Description

The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.

It should be noted that, in the present disclosure, the embodiments and features of the embodiments may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.

Fig. 1 illustrates an exemplary architecture 100 to which the method for controlling business object presentations or the apparatus for controlling business object presentations of the present disclosure may be applied.

As shown in fig. 1, the system architecture 100 may include

terminal devices

101, 102,

networks

103, 105 and a server 104, a mobile presentation terminal 106. The

networks

103, 105 serve to provide a medium for communication links between the

terminal devices

101, 102 and the server 104, and between the server 104 and the mobile presentation terminal 106, respectively. The

networks

103, 105 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.

The

terminal devices

101, 102 interact with a server 104 via a network 103 to receive or send messages or the like. The

terminal devices

101 and 102 may have various communication client applications installed thereon, such as a web browser application, a shopping application, a search application, an instant messaging tool, a mailbox client, an advertisement delivery application, and the like.

The

terminal apparatuses

101 and 102 may be hardware or software. When the

terminal devices

101, 102 are hardware, they may be various electronic devices having a display screen and supporting human-computer interaction, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like. When the

terminal apparatuses

101 and 102 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., software or software modules used to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.

The server 104 may be a server providing various services, such as a background server providing support for ad placement type applications on the

terminal devices

101, 102. The background server may analyze and process the received service object display requirement information, generate control information of the mobile display terminal 106 according to the service object display requirement, and may also send the generated control information to the mobile display terminal 106.

The server may be hardware or software. When the server is hardware, it may be implemented as a distributed server cluster formed by multiple servers, or may be implemented as a single server. When the server is software, it may be implemented as multiple pieces of software or software modules (e.g., software or software modules used to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.

The mobile presentation terminal 106 interacts with the server 104 through the network 105 to receive or send messages and the like. The mobile display terminal 106 may receive the control information sent by the server 104 to perform corresponding operations. The mobile display terminal 106 may be hardware or software. When the mobile presentation terminal 106 is hardware, it may be various mobile robots having a display screen and supporting human-computer interaction. When the mobile display terminal 106 is software, it can be installed in the electronic devices listed above. It may be implemented as multiple pieces of software or software modules (e.g., software or software modules used to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.

It should be noted that the method for controlling the business object display provided by the embodiment of the present disclosure is generally performed by the server 104, and accordingly, the apparatus for controlling the business object display is generally disposed in the server 104. The method for displaying the business object provided by the embodiment of the present application is generally executed by the mobile display terminal 106, and accordingly, the device for displaying the business object is generally disposed in the mobile display terminal 106.

It should be understood that the number of terminal devices, networks and servers, mobile presentation terminals in fig. 1 are merely illustrative. Any number of terminal devices, networks and servers, mobile display terminals may be provided according to implementation needs.

With continued reference to FIG. 2, a flow 200 of one embodiment of a method for controlling the presentation of business objects in accordance with the present disclosure is shown. The method for controlling the display of the business object comprises the following steps:

step 201, receiving business object display requirement information.

In this embodiment, an execution subject (e.g., the server 104 shown in fig. 1) of the method for controlling business object display may receive the business object display requirement information through a wired connection manner or a wireless connection manner. The business object display requirement information may include related information of a business object to be displayed. As an example, the business object may include, for example, an advertisement to be delivered. The related information of the business object to be presented may include, but is not limited to, at least one of the following: the display place of the business object, the display duration of the business object and the price quotation.

As an example, the execution main body may also receive business object display requirement information sent by an electronic device (for example,

terminal devices

101 and 102 shown in fig. 1) connected in communication therewith.

In some optional implementation manners of this embodiment, the information related to the business object to be displayed may include a desired display period.

In some optional implementation manners of this embodiment, the information related to the service object to be displayed may include content of the service object. The content of the business object may include advertisement material, such as advertisement pictures, text, video, music, etc.

In some optional implementation manners of this embodiment, the information related to the business object to be displayed may include a desired display manner of the business object. Wherein, the desired display mode may include but is not limited to at least one of the following: fixed-point display, preset regional round-robin display, and preset drainage promotion modes.

Step 202, generating a display scheme of the business object according to the business object display requirement information.

In this embodiment, according to the service object display requirement information received in step 201, the execution subject may generate a service object display scheme in various ways. As an example, the execution subject may manage a plurality of business object display requirement information, and generate a display scheme of a business object matched with each business object display requirement information. For example, the executing body may preferentially satisfy the expected display scheme indicated by the business object display demand information corresponding to the order with the highest bid. As still another example, the execution main body may store in advance an information presentation price corresponding to each presentation time period. In response to determining that the bid price indicated by the business object display requirement information is greater than the corresponding information display price, the execution main body may generate a display scheme for indicating that the business object is displayed in a time period corresponding to the information display price.

In some optional implementation manners of this embodiment, based on that the relevant information of the business object to be displayed includes an expected display period, according to the business object display requirement information, the execution main body may generate a display scheme of a preset business object by the following steps, including:

firstly, a displayable time period matched with the business object is obtained.

In these implementations, the execution subject may acquire the exposable period matching the business object in various ways. As an example, the execution body described above may store a plurality of exposable periods in advance. The exposable time period can comprise a month dimension, a day dimension, a time dimension, a minute dimension and the like.

Optionally, the execution main body may further store a correspondence table of correspondence between different display places (e.g., a mall 2F layer, a mall B electrical appliance area, and a mall C front entrance) and the displayable time period in advance. The execution main body can also select a matched displayable time period from the corresponding relation table according to the display place indicated by the business object display requirement.

Optionally, the execution main body may further delete a period in which other business objects are scheduled to be displayed from a preset displayable period, and generate a new displayable period.

And secondly, generating a display scheme of the business object according to the matching of the displayable time period and the expected display time period.

In these implementations, the execution subject may generate the display scheme of the business object in various ways according to the matching between the displayable time period obtained in the first step and the expected display time period included in the related information of the business object to be displayed received in step 201. The display scheme of the business object may include a display time period for displaying the business object to be displayed. As an example, in response to determining that the desired presentation period is included in the exposable period, the executing body may generate a presentation scheme for instructing to present the business object to be presented in the desired presentation period. As yet another example, in response to determining that the desired presentation period is not included in the exposable periods, the execution subject may select a period closest to the desired presentation period from the exposable periods as a target period. Then, the execution subject may generate a presentation scheme for instructing to present the business object to be presented in the target time period.

Based on the above optional implementation, the present solution may generate a presentation scheme including a presentation time period.

In some optional implementation manners of this embodiment, based on that the relevant information of the service object to be displayed includes content of the service object, and according to the service object display requirement information, the execution main body may generate a display scheme of a preset service object by the following steps, including:

firstly, the content of the business object is checked.

In these implementations, the executing entity may perform a review on the content of the business object included in the business object display requirement information acquired in step 201 in various manners. As an example, the execution subject may determine whether a preset sensitive word is included in the content (e.g., an advertisement case) of the business object. Optionally, the execution subject may further determine whether the content (e.g., voice, image) of the business object includes a preset category object by using a voice recognition technology or an image recognition technology. As another example, the executing entity may further send the content of the business object to an audit terminal used by an auditor, and receive information indicating whether the content of the business object passes the audit, which is fed back by the audit terminal.

And secondly, generating a display scheme of the business object in response to the fact that the content of the business object is approved.

In these implementations, in response to determining that the content audit of the business object to be displayed received in step 201 is passed, the executing entity may generate the display scheme of the business object in various ways. The business object display scheme may include content of a business object as a display object.

Optionally, in response to determining that the content audit of the service object to be displayed received in step 201 is not passed, the execution subject may send information indicating that the content audit is not passed to the terminal that sends the service object display requirement information.

Based on the above optional implementation, the present solution may generate a presentation scheme including the presentation content.

In some optional implementation manners of this embodiment, based on that the related information of the business object to be displayed includes an expected display manner of the business object, according to the business object display requirement information, the execution main body may generate a display scheme of a preset business object by the following steps, including:

firstly, a displayable mode matched with the business object is obtained.

In these implementations, the execution subject may obtain the exposable manner matched with the step and the business object in various manners. As an example, the execution subject may store a plurality of exposable manners in advance. Wherein, the exposable ways may include but are not limited to at least one of the following: fixed-point display, preset regional round-robin display, and preset drainage promotion modes.

Optionally, the execution main body may further pre-store a correspondence table of correspondence between different display locations (e.g., a mall 2F layer, a mall electrical appliance area B, a mall front entrance C) and displayable manners (e.g., "the mall 2F layer" may correspond to "fixed-point display" or "preset area round-robin display", and "the mall front entrance" may correspond to "preset drainage promotion manner"). The execution main body can also select a matched exposable mode from the corresponding relation table according to the exhibition place indicated by the business object exhibition requirement.

And secondly, generating a display scheme of the preset business object according to the matching of the displayable mode and the expected display mode.

In these implementation manners, according to the matching between the exposable manner obtained in the first step and the expected exhibition manner included in the related information of the business object to be exhibited received in step 201, the execution main body may generate the exhibition scheme of the preset business object in various manners. The business object display scheme may include a display mode of the business object. As an example, in response to determining that the desired exhibition mode is included in the exposable modes, the executing body may generate an exhibition scheme for instructing to exhibit the business object to be exhibited in the desired exhibition mode. As another example, in response to determining that the exhibition manner does not include the expected exhibition manner, the execution main body may select another exhibition manner from the exhibition manners or newly obtain the expected exhibition manner from the sending end of the business object exhibition requirement information as a target exhibition manner. Then, the execution subject may generate a display scheme for instructing to display the business object to be displayed in the target display manner.

Based on the above optional implementation, the present solution may generate a presentation scheme including a presentation manner.

And 203, generating control information of the target mobile display terminal according to the display scheme.

In this embodiment, according to the service object presentation scheme generated in step 202, the execution body may generate the control information of the target mobile presentation terminal in various ways. The target mobile display terminal may be any mobile display terminal specified in advance according to actual application requirements. The target mobile display terminal may also be a form according to a rule, for example, a mobile display terminal located in a specific area.

In this embodiment, the execution body may generate instruction information for instructing the target mobile display terminal to execute the display scheme. As an example, the execution body may generate control information for instructing the target mobile presentation terminal to present a preset service object (e.g., an advertisement for a product X) for a specific period (e.g., 12:00-15:00 sunday). As yet another example, the execution body may generate control information for instructing movement to a specific area (e.g., a 3F layer food section).

In some optional implementation manners of this embodiment, according to the service object display scheme generated in step 202, the execution main body may generate the control information of the target mobile display terminal through the following steps:

the method comprises the steps of firstly, acquiring state information of a target mobile display terminal.

In these implementations, the execution main body may acquire the state information of the target mobile display terminal in various ways. Wherein, the status information may include, but is not limited to, at least one of the following: power information, map update date, location information.

And secondly, generating control information of the target mobile display terminal according to the display scheme and the state information.

In these implementations, the execution main body may generate the control information of the target mobile display terminal in various ways according to the display scheme generated in the step 202 and the status information obtained in the first step. As an example, in response to determining that the amount of power indicated by the state information is sufficient and the map update date satisfies a preset requirement, the execution main body may generate control information for instructing the mobile presentation terminal to move to a specific area in a specific presentation period.

Based on the optional implementation manner, the control information of the mobile display terminal can be generated by combining the state information of the mobile display terminal and the display scheme, so that the management of the mobile display terminal is realized, and the realization and optimization of the display scheme of the preset business object are facilitated.

Optionally, the control information may include at least one of: movement instruction information, charging instruction information, map update information, and display control information. The mobile indication information may be used to indicate that the mobile display terminal moves to a specific area in a specific display period. The charging indication information may be used to indicate that the mobile display terminal moves to a charging area for charging. The map updating information can be used for instructing the mobile display terminal to acquire the latest electronic map for updating. The display control information may be used to indicate the content displayed by the mobile display terminal.

Based on the optional implementation mode, the scheme can realize the equipment management of the mobile display terminal through the server.

And step 204, sending control information to the target mobile display terminal.

In this embodiment, the execution main body may send the control information generated in step 203 to the target mobile display terminal through a wired or wireless connection.

In some optional implementations of this embodiment, the executing body may further continue to perform the following steps:

the method comprises the steps of firstly, obtaining feedback information collected by a target mobile display terminal.

In these implementations, the target mobile terminal may collect initial information by installing a sensor (e.g., a camera, a microphone, a touch screen, etc.). Wherein, the initial information may include, but is not limited to, at least one of the following: moving mileage, crowd images in a display area, voice interaction information and touch screen interaction information. Then, the target mobile terminal may process (e.g., denoise, count, etc.) the initial information, thereby generating feedback information. Wherein the feedback information may include at least one of: moving the mileage, displaying audience information, and presetting statistical information of category interaction results. Then, the execution main body may acquire the feedback information from the target mobile terminal by means of wired or wireless connection.

And secondly, generating the display effect information according to the feedback information.

In these implementations, the execution main body may generate the presentation effect information in various ways according to the feedback information obtained in the first step. The display effect information is used for representing the display effect of the business object. As an example, the presentation effect information may include various data reports, for example.

Based on the optional implementation mode, by collecting the feedback information and generating the display effect information, a data basis can be provided for subsequent digital management and analysis of the display effect of the business object, so that the display scheme can be optimized and adjusted.

With continued reference to fig. 3, fig. 3 is a schematic diagram of an application scenario of a method for controlling business object exposure in accordance with an embodiment of the present disclosure. In the application scenario of fig. 3, a merchant 301 submits an ad placement demand 303 using a client 302. The advertisement delivery demand 303 may include an advertisement material "XX shop promotion, 1 fold up" and a display duration "2 hours per day". The background server 304 receives the advertisement putting requirement 303, and may generate a display scheme 305 according to the currently idle advertisement putting time period and the exhibition booth. The above-mentioned display scheme 305 may be "12: 00-14:00 displays in turn in the entrance area of the mall every day", for example. The backend server 304 may then generate control information 306 according to the above-described presentation scheme 305. The control information 306 may indicate that the mobile display terminal 307 which is idle in the period and is located at the layer 1 is to perform the display according to the display scheme 305. Then, the background server 304 may send the control information 306 to the mobile display terminal 307. Optionally, the backend server may also feed back the presentation effect information 308 to the client 302.

At present, one of the prior arts usually adopts plane advertisement or sales promoter to publicize the product, resulting in long production period and single advertisement presentation mode. In the method provided by the embodiment of the disclosure, the display scheme is generated according to the received business object display demand information, and the control information for the mobile display terminal is generated according to the display scheme, so that a whole set of solution from customizing the display scheme as required to displaying the business object through a novel mobile display terminal is provided, the display mode of the business object is enriched, the centralized maintenance is facilitated, and the efficiency of displaying the business object is improved.

With further reference to FIG. 4, a flow 400 of one embodiment of a method for exposing a business object is illustrated. The process 400 of the method for presenting a business object includes the steps of:

step 401, receiving control information.

In the present embodiment, the execution subject of the method for presenting the business object (e.g., the mobile presentation terminal 106 shown in fig. 1) may receive the control information by way of wired or wireless connection. The control information may be consistent with the description in step 203 and its optional implementation in the foregoing embodiment, and is not described herein again.

In step 402, the operation indicated by the control information is performed.

In the present embodiment, the execution main body may execute the operation indicated by the control information in various ways. The operation may include displaying the business object according to the business object display scheme. As an example, the control information may include movement instruction information, and the execution body may send a control instruction to the chassis to cause the chassis to execute a specific movement task. As still another example, the control information may include display control information, and the execution main body may display the content of the business object to be displayed through a display screen. Optionally, the execution main body may also play audio matched with the business object to be displayed through a speaker.

And step 403, in response to detecting the preset operation associated with the business object, executing a subsequent operation matched with the preset operation.

In this embodiment, the execution subject may first detect whether there is a preset operation associated with the business object. The preset operation may be preset. It may include, but is not limited to, at least one of the following: wakeup operation, information query, voice interaction. And in response to detecting the preset operation associated with the business object, executing subsequent operations matched with the preset operation. By way of example, the follow-up operations described above may include, but are not limited to, at least one of: and awakening the mobile terminal, feeding back the query result and playing the response voice.

In some optional implementations of the embodiment, the preset operation may include at least one of: member registration operation, preset category rights and interests getting operation, and navigation operation of a target address associated with a business object.

In these implementations, the execution subject may be communicatively connected to a preset business system (e.g., a member system of a mall, an electronic map system). Therefore, after the execution subject detects the preset operation, the execution subject can perform information interaction through the connected corresponding system to realize member registration, coupon getting, navigation to a target store and the like.

In some optional implementation manners of this embodiment, the subsequent operation may include counting the number of preset operations; and generating feedback information according to the counted times.

In these implementations, the execution subject may further count the number of times of the preset operation, for example, count the number of times of clicking the "member registration" button, the number of times of navigating to the "M store", and the like. Then, the execution body may generate feedback information in various ways according to the counted number of times. As an example, the execution body may generate a data table including the number of times corresponding to each preset operation.

In some optional implementation manners of this embodiment, the subsequent operation may include determining whether a user corresponding to the preset operation meets a preset category commodity issuing condition; and in response to determining that the dispensing condition is satisfied, sending an instruction to dispense the preset category of goods.

In these implementations, the executing agent may further determine whether the user corresponding to the preset operation satisfies a preset category product issuing condition. The preset category commodity issuing conditions may include, for example, the members belonging to the preset stores, the concerned stores, and the like. In response to determining that the dispensing condition is satisfied, the executing agent may send an instruction to dispense a predetermined category of goods. The instruction for issuing the preset category goods may include an instruction for instructing a cabinet door control system storing the storage space of the preset category goods to open a cabinet door

As can be seen from fig. 4, the flow 400 of the method for presenting a business object in the present embodiment embodies the step of performing the operation for presenting a business object indicated by the received control information. Therefore, the scheme described in the embodiment can specifically execute the preset business object display scheme through the mobile display terminal, thereby enriching the display modes of the business objects. In addition, according to the scheme described in this embodiment, through the step of executing the matched subsequent operation after the prediction operation is detected, the collection of the data related to the display effect is realized, and a data basis is provided for the subsequent analysis of the display scheme and the display effect thereof.

With further reference to fig. 5, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides an embodiment of an apparatus for controlling business object display, where the apparatus embodiment corresponds to the method embodiment shown in fig. 2, and the apparatus may be specifically applied to various electronic devices.

As shown in fig. 5, the apparatus 500 for controlling service object display provided by this embodiment includes a first receiving unit 501, a first generating unit 502, a second generating unit 503, and a sending unit 504. The first receiving unit 501 is configured to receive service object display requirement information, where the service object display requirement information includes related information of a service object to be displayed; a first generating unit 502 configured to generate a display scheme of the business object according to the business object display requirement information; a second generating unit 503 configured to generate control information of the target mobile presentation terminal according to the presentation scheme; a transmitting unit 504 configured to transmit the control information to the target mobile presentation terminal.

In the present embodiment, in the apparatus 500 for controlling the business object display: the specific processing of the first receiving unit 501, the first generating unit 502, the second generating unit 503 and the sending unit 504 and the technical effects thereof can refer to the related descriptions of step 201, step 202, step 203 and step 204 in the corresponding embodiment of fig. 2, which are not repeated herein.

In some optional implementation manners of this embodiment, the information related to the business object to be displayed may include a desired display period. The first generating unit 502 may include: a first obtaining module (not shown in the figure), and a first generating module (not shown in the figure). The first obtaining module may be configured to obtain a demotable time period matched with the business object. The first generating module may be configured to generate the display scheme of the business object according to the match between the exposable time period and the expected display time period. The display scheme of the business object may include a display time period for displaying the business object to be displayed.

In some optional implementation manners of this embodiment, the information related to the business object to be displayed may include content of the business object. The first generating unit 502 may include: an auditing module (not shown in the figure), and a second generating module (not shown in the figure). The auditing module can be configured to audit the content of the business object. The second generating module may be configured to generate a presentation scheme for the business object in response to determining that the content audit of the business object is passed. The display scheme of the business object may include the content of the business object as the display object.

In some optional implementation manners of this embodiment, the information related to the business object to be displayed may include a desired display manner of the business object. The first generating unit 502 may include: a second obtaining module (not shown in the figure), and a third generating module (not shown in the figure). The second obtaining module may be configured to obtain a exposable manner matched with the business object. The third generating module may be configured to generate a display scheme of the preset business object according to the match between the displayable manner and the expected display manner. The business object display scheme may include a business object display mode.

In some optional implementations of this embodiment, the second generating unit 503 may include: a third obtaining module (not shown), and a fourth obtaining module (not shown). The third obtaining module may be configured to obtain status information of the target mobile display terminal. The fourth generating module may be configured to generate control information of the target mobile display terminal according to the display scheme and the state information.

In some optional implementations of this embodiment, the control information may include at least one of: movement instruction information, charging instruction information, map update information, and display control information.

In some optional implementations of this embodiment, the apparatus 500 for controlling a business object presentation may further include: an acquisition unit (not shown in the figure), a third generation unit (not shown in the figure). The obtaining unit may be configured to obtain feedback information collected by the target mobile display terminal. The third generating unit may be configured to generate the presentation effect information according to the feedback information. Wherein the feedback information may include at least one of: moving the mileage, displaying audience information, and presetting statistical information of category interaction results.

According to the device provided by the above embodiment of the present disclosure, the first generating unit 502 generates the display scheme according to the business object display requirement information received by the first receiving unit 501, and the second generating unit 503 generates the control information for the mobile display terminal according to the display scheme, thereby providing a whole set of solution from customizing the display scheme as required to displaying the business object through a novel mobile display terminal, enriching the display modes of the business object, facilitating centralized maintenance, and improving the efficiency of business object display.

With further reference to fig. 6, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides an embodiment of an apparatus for presenting a business object, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 4, and the apparatus may be specifically applied to various electronic devices.

As shown in fig. 6, the apparatus 600 for presenting a business object provided in this embodiment includes a second receiving unit 601, a first executing unit 602, and a second executing unit 603. Wherein, the second receiving unit 601 may be configured to receive control information; a first execution unit 602, which may be configured to execute the operation indicated by the control information, wherein the operation includes presenting the business object according to the business object presentation scheme; a second executing unit 603 configured to, in response to detecting the preset operation associated with the business object, execute a subsequent operation matching the preset operation.

In this embodiment, in the apparatus 600 for presenting business objects: the specific processing of the second receiving unit 601, the first executing unit 602, and the second executing unit 603 and the technical effects thereof can refer to the related descriptions of step 401, step 402, and step 403 in the corresponding embodiment of fig. 4, which are not described herein again.

The apparatus provided by the above embodiment of the present disclosure executes, by the first executing unit 602, the step of the operation for presenting the business object, which is indicated by the control information received by the second receiving unit 601. Therefore, the scheme described in the embodiment can specifically execute the preset business object display scheme through the mobile display terminal, thereby enriching the display modes of the business objects. In addition, in the scheme described in this embodiment, the second execution unit 603 executes the step of performing the subsequent operation after the prediction operation is detected, so that the collection of the data related to the display effect is realized, and a data basis is provided for the subsequent analysis of the display scheme and the display effect thereof.

With further reference to FIG. 7, a timing diagram 700 of interactions between various devices in one embodiment of a system for exposing business objects is illustrated. The system for presenting business objects may include: a server (e.g., server 104 shown in fig. 1), and a mobile display terminal (e.g., mobile display terminal 105 shown in fig. 1). The server may be configured to implement the method for controlling the business object display as described in the foregoing embodiments. The user terminal may be configured to implement the method for presenting the business object as described in the foregoing embodiments.

As shown in fig. 7, in step 701, the server receives business object exhibition requirement information.

In this embodiment, the service object display requirement information may include related information of a service object to be displayed.

In step 702, the server generates a display scheme of the business object according to the business object display requirement information.

In step 703, the server generates control information of the target mobile display terminal according to the display scheme.

In step 704, the server sends control information to the target mobile display terminal.

In step 705, the target mobile presentation terminal receives control information.

In step 706, the target mobile presentation terminal performs the operation indicated by the control information.

In this embodiment, the operation may include presenting the business object according to a business object presentation scheme.

In step 707, in response to detecting the preset operation associated with the business object, the target mobile display terminal performs a subsequent operation matching the preset operation.

Steps 701 to 704 may respectively correspond to steps 201 to 204 and their optional implementations in the foregoing embodiments, and steps 705 to 707 may respectively correspond to steps 401 to 403 and their optional implementations in the foregoing embodiments. The above descriptions for step 201 to step 204 and their optional implementation manners, step 401 to step 403 and their optional implementation manners also apply to step 701 to step 704, and step 705 to step 707, and are not repeated here.

The system for displaying the business object provided by the embodiment of the application is matched with the mobile display terminal through the server side, the whole set of solution integrating the business object display scheme customized according to needs, the business object displayed by the mobile display terminal and the management of the mobile display terminal is provided, the display mode of the business object is enriched, the centralized maintenance is convenient, and the efficiency of the business object display is improved. The collected data are processed by the collection of the display data and the service end through the mobile display terminal, so that the collection and arrangement of the display effect related data are realized, and a data basis is provided for the follow-up analysis of the display scheme and the display effect thereof.

Referring now to FIG. 8, a block diagram of an electronic device (e.g., the server or mobile presentation terminal of FIG. 1) 800 suitable for use in implementing embodiments of the present disclosure is shown. The mobile display terminal in the embodiments of the present disclosure may include, but is not limited to, various wheeled robots. The electronic device shown in fig. 8 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 8, an electronic device 800 may include a processing means (e.g., central processing unit, graphics processor, etc.) 801 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)802 or a program loaded from a storage means 808 into a Random Access Memory (RAM) 803. In the RAM803, various programs and data necessary for the operation of the electronic apparatus 800 are also stored. The processing apparatus 801, the ROM 802, and the RAM803 are connected to each other by a bus 804. An input/output (I/O) interface 805 is also connected to bus 804.

Generally, the following devices may be connected to the I/O interface 805: input devices 806 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 807 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 808 including, for example, magnetic tape, hard disk, etc.; and a communication device 809. The communication means 809 may allow the electronic device 800 to communicate wirelessly or by wire with other devices to exchange data. While fig. 8 illustrates an electronic device 800 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 8 may represent one device or may represent multiple devices as desired.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication means 809, or installed from the storage means 808, or installed from the ROM 802. The computer program, when executed by the processing apparatus 801, performs the above-described functions defined in the methods of the embodiments of the present disclosure.

It should be noted that the computer readable medium described in the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (Radio Frequency), etc., or any suitable combination of the foregoing.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: receiving business object display requirement information, wherein the business object display requirement information comprises related information of a business object to be displayed; generating a display scheme of the business object according to the business object display requirement information; generating control information of the target mobile display terminal according to the display scheme; sending control information to a target mobile display terminal; or cause the electronic device to: receiving control information; executing the operation indicated by the control information, wherein the operation comprises displaying the business object according to the business object display scheme; and in response to detecting the preset operation associated with the business object, executing subsequent operations matched with the preset operation.

Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present disclosure may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor comprises a first receiving unit, a first generating unit, a second generating unit and a transmitting unit; or a processor comprising a second receiving unit, a first execution unit and a second execution unit. The names of these units do not form a limitation on the unit itself in some cases, for example, the first receiving unit may also be described as a unit for receiving business object exhibition requirement information, where the business object exhibition requirement information includes related information of the business object to be exhibited.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the embodiments of the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is made without departing from the inventive concept as defined above. For example, the above features and (but not limited to) technical features with similar functions disclosed in the embodiments of the present disclosure are mutually replaced to form the technical solution.

Claims

1. A method for controlling the presentation of business objects, comprising:

receiving business object display requirement information, wherein the business object display requirement information comprises related information of a business object to be displayed;

generating a display scheme of the business object according to the business object display requirement information;

generating control information of the target mobile display terminal according to the display scheme;

and sending the control information to the target mobile display terminal.

2. The method of claim 1, wherein the information related to the business object to be presented comprises a desired presentation period; and

the generating a display scheme of a preset business object according to the business object display demand information comprises the following steps:

acquiring a displayable time period matched with the business object;

and generating a display scheme of the business object according to the matching of the exposable time period and the expected display time period, wherein the display scheme of the business object comprises the display time period for displaying the business object to be displayed.

3. The method of claim 1, wherein the information related to the business object to be presented comprises content of the business object; and

checking the content of the business object;

and generating a display scheme of the business object in response to the fact that the content of the business object is approved, wherein the display scheme of the business object comprises the content of the business object serving as the display object.

4. The method according to claim 1, wherein the related information of the business object to be displayed comprises a desired display mode of the business object; and

acquiring a displayable mode matched with the business object;

and generating a display scheme of a preset business object according to the matching of the displayable mode and the expected display mode, wherein the display scheme of the business object comprises the display mode of the business object.

5. The method of claim 1, wherein the generating control information of the target mobile display terminal according to the display scheme comprises:

acquiring state information of the target mobile display terminal;

and generating control information of the target mobile display terminal according to the display scheme and the state information.

6. The method of claim 5, wherein the control information comprises at least one of: movement instruction information, charging instruction information, map update information, and display control information.

7. The method according to one of claims 1-6, wherein the method further comprises:

acquiring feedback information acquired by the target mobile display terminal, wherein the feedback information comprises at least one of the following items: moving mileage, displaying audience information, and presetting statistical information of category interaction results;

and generating display effect information according to the feedback information.

8. A method for exposing a business object, comprising:

receiving control information;

executing the operation indicated by the control information, wherein the operation comprises displaying the business object according to a business object display scheme;

and responding to the detection of the preset operation associated with the business object, and executing subsequent operation matched with the preset operation.

9. The method of claim 8, wherein the preset operation comprises at least one of: member registration operation, preset category rights and interests getting operation, and navigation operation of a target address associated with the business object.

10. The method of claim 8, wherein the subsequent operation comprises counting the number of the preset operations; and generating feedback information according to the counted times.

11. The method according to one of claims 8 to 10, wherein the subsequent operation includes determining whether a user corresponding to the preset operation meets a preset category commodity issuing condition; and sending an instruction for issuing the preset category commodity in response to the fact that the issuing condition is determined to be met.

12. An apparatus for controlling the presentation of business objects, comprising:

the system comprises a first receiving unit, a second receiving unit and a display unit, wherein the first receiving unit is configured to receive business object display requirement information, and the business object display requirement information comprises related information of a business object to be displayed;

the first generating unit is configured to generate a display scheme of the business object according to the business object display requirement information;

the second generating unit is configured to generate control information of the target mobile display terminal according to the display scheme;

a sending unit configured to send the control information to the target mobile presentation terminal.

13. An apparatus for exposing a business object, comprising:

a second receiving unit configured to receive control information;

a first execution unit configured to execute the operation indicated by the control information, wherein the operation includes displaying a business object according to a business object display scheme;

the second execution unit is configured to respond to the detection of the preset operation associated with the business object and execute the subsequent operation matched with the preset operation.

14. A system for exposing business objects, comprising:

a server configured to perform the method of one of claims 1-7;

mobile presentation terminal configured for performing the method according to one of claims 8 to 12.

15. An electronic device, comprising:

one or more processors;

a storage device having one or more programs stored thereon;

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-12.

16. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-12.