CN112241893A - Order effect evaluation method and device, machine-readable storage medium and processor - Google Patents
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Abstract
The embodiment of the invention provides an order effect evaluation method and device, a machine-readable storage medium and a processor, and belongs to the field of advertisement putting. The method comprises the following steps: acquiring at least one piece of order data corresponding to a target promotion level and positioned at least one time aperture, wherein each piece of order data comprises click time and order placing time; and determining order effect data of the target promotion level in the at least one time aperture based on the at least one piece of order data. Therefore, the automatic judgment of the quality of the advertisement promotion effect is realized.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to an order effect evaluation method and device, a machine-readable storage medium and a processor.
Background
Today, when e-commerce develops rapidly, more and more customers put advertisements on an e-commerce platform, higher and higher requirements for tracking the advertisement effect on the e-commerce platform, and more labor consumption for evaluating the advertisement effect. The current system has no way to automatically judge the quality of the advertisement putting effect and give an evaluation.
Disclosure of Invention
The invention aims to provide an order effect evaluation method and device, a machine-readable storage medium and a processor, which can automatically judge the quality of an advertisement promotion effect.
In order to achieve the above object, an aspect of the present invention provides an order effect evaluation method, including: acquiring at least one piece of order data corresponding to a target promotion level and positioned at least one time aperture, wherein each piece of order data comprises click time and order placing time; and determining order effect data of the target promotion level in the at least one time aperture based on the at least one piece of order data.
Optionally, the order data further includes an order amount, and the determining, based on at least one piece of order data, the order effect data of the target promotion level at the at least one time aperture includes: and calculating to obtain the order effect data of the target promotion level in the at least one time aperture according to the order line number and the order amount of the at least one piece of order data and the weight coefficients corresponding to the order line number and the order amount.
Optionally, the method further comprises: and selecting the time caliber corresponding to the order effect data meeting the preset conditions from the order effect data of the at least one time caliber as a release time period.
Optionally, the method further comprises: acquiring data to be followed, wherein the data to be followed comprises click time and a user identifier; judging whether the time difference between the current time and the click time in the data to be followed meets the release time period or not; and if so, pushing the corresponding advertisement to the user identification in the data to be followed.
Optionally, the method further comprises: for each time aperture, the following operations are performed: acquiring at least one release index of the target promotion level at the time caliber; obtaining a promotion level score of the target promotion level at the time caliber according to the order effect data of the target promotion level at the time caliber and the at least one release index; and evaluating the promotion effect of the target promotion level in the time caliber based on the promotion level score and the reference level score corresponding to the target promotion level.
Optionally, the method further comprises: and controlling the target promotion level to suspend delivery under the condition that the promotion level score is lower than a reference level score corresponding to the target promotion level.
Accordingly, another aspect of the present invention provides an order effect evaluation apparatus, comprising: the acquisition module is used for acquiring at least one piece of order data which is positioned in at least one time aperture and corresponds to a target promotion level, and each piece of order data comprises click time and order placing time; and the processing module is used for determining order effect data of the target promotion level in the at least one time aperture based on the at least one piece of order data.
Optionally, the order data further includes an order amount, and the processing module is further configured to: and calculating to obtain the order effect data of the target promotion level in the at least one time aperture according to the order line number and the order amount of the at least one piece of order data and the weight coefficients corresponding to the order line number and the order amount.
Optionally, the processing module is further configured to: and selecting the time caliber corresponding to the order effect data meeting the preset conditions from the order effect data of the at least one time caliber as a release time period.
Optionally, the obtaining module is further configured to: acquiring data to be followed, wherein the data to be followed comprises click time and a user identifier; the processing module is further configured to: judging whether the time difference between the current time and the click time in the data to be followed meets the release time period or not; and if so, pushing the corresponding advertisement to the user identification in the data to be followed.
Optionally, for each time aperture, the obtaining module is further configured to obtain at least one release index of the target promotion level at the time aperture; the processing module is further configured to: obtaining a promotion level score of the target promotion level at the time caliber according to the order effect data of the target promotion level at the time caliber and the at least one release index; and evaluating the promotion effect of the target promotion level in the time caliber based on the promotion level score and the reference level score corresponding to the target promotion level.
Optionally, the processing module is further configured to: and controlling the target promotion level to suspend delivery under the condition that the promotion level score is lower than a reference level score corresponding to the target promotion level.
In addition, another aspect of the present invention also provides a machine-readable storage medium having stored thereon instructions for causing a machine to execute the above-mentioned method.
In addition, another aspect of the present invention also provides a processor for executing a program, wherein the program is executed to perform the above method.
Through the technical scheme, at least one piece of order data is obtained, and at least one piece of order effect data of a time aperture is determined based on the at least one piece of order data, wherein the order effect data indicates the quality of the order effect of the target promotion level, the quality of the order effect indicates the quality of the promotion effect of the target promotion level, namely indicates the quality of the promotion effect of the advertisement corresponding to the target promotion level, so that the automatic judgment of the quality of the advertisement promotion effect is realized.
Additional features and advantages of the invention will be set forth in the detailed description which follows.
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The accompanying drawings, which are included to provide a further understanding of the embodiments of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the embodiments of the invention without limiting the embodiments of the invention. In the drawings:
FIG. 1 is a flowchart of an order effect evaluation method according to an embodiment of the present invention; and
fig. 2 is a block diagram of an order effect evaluation apparatus according to another embodiment of the present invention.
Description of the reference numerals
1 acquisition module 2 processing module
Detailed Description
The following detailed description of embodiments of the invention refers to the accompanying drawings. It should be understood that the detailed description and specific examples, while indicating embodiments of the invention, are given by way of illustration and explanation only, not limitation.
One aspect of the embodiments of the present invention provides an order effect evaluation method. Fig. 1 is a flowchart of an order effectiveness evaluation method according to an embodiment of the present invention, as shown in fig. 1, the method includes the following steps.
In step S10, at least one piece of order data corresponding to the target promotion level and located at least one time aperture is obtained, where each piece of order data includes a click time and an order placement time. In addition, an account may include more than one plan, a plan may include multiple units, and each unit may include more than one keyword and more than one creative. The promotion level of the embodiment of the invention can be any one of an account, a plan and a unit, and when the target promotion level is the account, the plan or the unit, the promotion level refers to the account, the plan or the unit. In addition, at least one piece of order data can be obtained to the local through the e-commerce API at one time, and then extracted from the locally obtained data, or how much is obtained through the e-commerce API may need to be calculated. In addition, the click time is the time when the user clicks the corresponding advertisement for the first time, and the order placing time is the order generating time.
The time aperture may be determined based on the click time and the order placement time.
When determining the time aperture based on the click time: day (0 days) (click time +1 day < (order time), 2 days (click time +2 days < (order time)), 3 days (click time +3 days < (order time)), … …, 15 days (click time +15 days < (order time)), … …. Wherein the time caliber is the same as the current day (0 day), 1 day, 2 days, 3 days, 15 days and the like.
When determining the time aperture based on the order time: day (0 days) (time to click-time to order), 1 day (time to click > -time to order-1 day), 2 days (time to click > -time to order-2 days), 3 days (time to click > -time to order-3 days), … …, 15 days (time to click > -time to order-15 days), … …. Wherein the time caliber is the same as the current day (0 day), 1 day, 2 days, 3 days, 15 days and the like.
In step S11, order effect data of the target promotion level at least one time aperture is determined based on the at least one piece of order data. The order data may further include an order line number, that is, a number of orders to be placed, and may be determined based on a number of at least one piece of order data, where the number of the order data is the order line number. The order data may also include an order amount. The order effect data is used for measuring the quality of the promotion effect of the target promotion level.
The method comprises the steps of obtaining at least one piece of order data, and determining at least one piece of order effect data of a time aperture based on the at least one piece of order data, wherein the order effect data indicate the quality of the order effect of a target promotion level, the quality of the order effect indicates the quality of the promotion effect of the target promotion level, namely indicates the quality of the promotion effect of an advertisement corresponding to the target promotion level, and thus, the automatic judgment of the quality of the advertisement promotion effect is realized. When the user overlooks the number of lines of the order, the order effect data of at least one time aperture may be directly equal to the number of lines of the order, for example, the order amount of 0, such as an order of an appointed trial listening course in the education industry, an order of an appointed trial driving in the automobile industry, and the like.
Optionally, in this embodiment of the present invention, the order data may further include an order amount, and the order effect data may be determined based on the order line number and the order amount. Specifically, the order line number is determined according to at least one piece of order data, and order effect data of the target promotion level in at least one time aperture is obtained through calculation according to the order line number, the order amount and the weight coefficients corresponding to the order line number and the order amount. For example, the order effect data of any time slot is the product of the order line number and the weight coefficient thereof and the product of the order amount and the weight coefficient thereof. The weight coefficients corresponding to the order line number and the order amount can be set according to actual conditions, and when a user compares and pays attention to the order line number, the weight coefficient for setting the order line number is larger than the weight coefficient for setting the order amount; when the user compares the watching order amount, the weight coefficient of the order amount is set to be larger than the weight coefficient of the order line number.
In addition, in the embodiment of the invention, a release time period can be determined, wherein the release time period represents the time interval between the click time and the order placing time of most orders, and can be used for guiding advertisement release and promoting order placing conversion. For example, the impression time period is determined from order effect data. Specifically, the time caliber corresponding to the order effect data meeting the preset condition in all the order effect data is selected as the release time period. The preset condition may include N top ranking order effect data. For example, N is 3, the order effect data of at least one time slot is ranked, and the time slot corresponding to the order effect data ranked in the top 3 is taken as the release time period. Alternatively, the preset condition may include that the ranking percentage of the order effect data is the top N%. For example, N% is 10%, the order effect data of at least one time slot is ranked, the time slot corresponding to the order effect data with the top ranking percentage of 10% is used as the delivery time period, for example, the order effect data of at least one time slot includes 20 order effect data, 20 × 10% ═ 2, the time slot corresponding to the order effect data of 2 top ranking is used as the delivery time period, for example, the order effect data of at least one time slot includes 30 order effect data, 30 × 10% ═ 3, and the time slot corresponding to the order effect data of 3 top ranking is used as the delivery time period. Or, the preset condition may include that the order effect data is greater than a preset value, and in the order effect data of at least one time aperture, the time aperture corresponding to the order effect data greater than the preset value is used as the release time period. Preferably, the time aperture corresponding to the maximum value in the order effect data may be selected as the release time period, for example, if the time aperture corresponding to the maximum order effect data is 3 days in all the order effect data, then 3 days are selected as the release time period.
In addition, in the embodiment of the invention, advertisements can be pushed to the users who have not made the order. Specifically, the following is included. The method comprises the steps of obtaining data to be followed, wherein the data to be followed comprises click time when a user clicks an advertisement and a user identifier of the user, the data to be followed can be data only with click time and without ordering time, and the data to be followed can also be data only with click time and without ordering time screened from data of a month and the like. The data to be followed can be acquired together with the order data through the e-commerce API, and can also be acquired through the e-commerce API according to needs, and the implementation of the embodiment of the invention is not influenced.
Calculating the time difference between the current time and the click time, judging whether the time difference meets a release time period, and if the time difference meets the release time period, pushing the corresponding advertisement to the user identifier, wherein the release time period meeting can be greater than or equal to the release time period, and preferably can be equal to the release time period. For example, the time period of the placement is 3 days, and if the time difference satisfies 3 days, the advertisement is pushed to the user identifier. In addition, when a user clicks an advertisement presented by a combination of a certain keyword and a creative in a unit, then the user identification, the click time and the relevant information on the landing page of the user can all be obtained, and then when the placement time period is met, the corresponding advertisement push for the same user can be completed by a search engine, media (such as new waves and the like), an e-commerce or other platforms completing the user identification call of the user clicking the advertisement at the beginning to facilitate the placement conversion, wherein the corresponding pushed advertisement can comprise the advertisement of the commodity clicked by the user at that moment or the advertisement related to the commodity, for example, the advertisement clicked by the user is about a certain brand mobile phone, and the advertisement pushed to the user can comprise the advertisement related to the brand mobile phone.
Optionally, in the embodiment of the present invention, the promotion effect of the target promotion level at any time aperture may be evaluated by combining with the release index of the target promotion level at any time aperture. Specifically, evaluation was performed by the following. For each time aperture, the following operations are performed: acquiring at least one release index of the target promotion level in the time caliber, wherein the at least one release index comprises one or more of the displayed times, the clicked times and the cost of the keyword; obtaining a promotion level score of the target promotion level at the time caliber according to the order effect data of the target promotion level at the time caliber and at least one release index; and evaluating the promotion effect of the target promotion level at the time caliber based on the promotion level score and the reference level score corresponding to the target promotion level, wherein when the promotion level score is higher than or equal to the reference level score corresponding to the target promotion level, the promotion effect of the target promotion level at the time caliber is better, and when the promotion level score is lower than the reference level score corresponding to the target promotion level, the promotion effect of the target promotion level at the time caliber is poorer. In addition, when the promotion level score of the target promotion level at any time aperture is determined, the order effect data and the at least one release index are subjected to statistical calculation to obtain the promotion level score, for example, the order effect data and the at least one release index can be subjected to weighted calculation. When the promotion level score is calculated, which one of the order effect data and the at least one release index the user pays attention to can be embodied, and specifically, the method is embodied by setting a weight coefficient. For example, the at least one placement index includes the number of times of being presented, the number of times of being clicked, and the cost of the keyword, and in the order effect data and the at least one placement index, when the user compares the emphasis on the number of times of being presented, the weight coefficient of the number of times of being presented is set to be relatively large; when the user compares the importance of the clicked times, the weight times of the clicked times are set to be relatively large, and the same is true in other cases.
In addition, in the embodiment of the invention, when the promotion level score is lower than the reference level score corresponding to the target promotion level, the target promotion level is controlled to suspend delivery. For example, the target promotion level is a unit, and the control is suspended to release all keywords under the unit; for another example, the target promotion level is a plan, and the control suspends the release of the keywords under all units included in the plan.
Another aspect of the embodiments of the present invention provides an order effect evaluation apparatus. Fig. 2 is a block diagram of an order effect evaluation apparatus according to an embodiment of the present invention. As shown in fig. 2, the apparatus comprises an acquisition module 1 and a processing module 2. The acquisition module 1 is used for acquiring at least one piece of order data corresponding to a target promotion level and located in at least one time aperture, wherein each piece of order data comprises click time and order placing time; the processing module 2 is used for determining order effect data of the target promotion level in at least one time aperture based on at least one piece of order data.
Optionally, in this embodiment of the present invention, the order data further includes an order amount, and the processing module is further configured to: and calculating to obtain order effect data of the target promotion level in at least one time aperture according to the order line number and the order amount of the at least one piece of order data and the weight coefficients corresponding to the order line number and the order amount.
Optionally, in this embodiment of the present invention, the processing module is further configured to: and selecting a time caliber corresponding to the order effect data meeting the preset conditions from the order effect data of at least one time caliber as a release time period.
Optionally, in this embodiment of the present invention, the obtaining module is further configured to: acquiring data to be followed, wherein the data to be followed comprises click time and user identification; the processing module is further configured to: judging whether the time difference between the current time and the click time in the data to be followed meets the release time period or not; and if so, pushing the corresponding advertisement to the user identification in the data to be followed.
Optionally, in the embodiment of the present invention, for each time aperture, the obtaining module is further configured to obtain at least one release index of the target promotion level at the time aperture; the processing module is further configured to: obtaining a promotion level score of the target promotion level at the time caliber according to the order effect data of the target promotion level at the time caliber and at least one release index; and evaluating the promotion effect of the target promotion level in the time caliber based on the promotion level score and the reference level score corresponding to the target promotion level.
Optionally, in this embodiment of the present invention, the processing module is further configured to: and controlling the target promotion level to suspend delivery under the condition that the promotion level score is lower than the reference level score corresponding to the target promotion level.
The specific working principle and benefits of the order effect evaluation device provided by the embodiment of the invention are similar to those of the order effect evaluation method provided by the embodiment of the invention, and will not be described again here.
The device for evaluating the advertisement promotion effect comprises a processor and a memory, wherein the acquisition module, the processing module and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, and the quality of the advertisement promotion effect can be automatically judged by adjusting the kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
In addition, another aspect of the embodiments of the present invention also provides a machine-readable storage medium, which stores instructions for causing a machine to execute the method described in the above embodiments.
An embodiment of the present invention also provides a storage medium having a program stored thereon, where the program, when executed by a processor, implements the method for evaluating an order effect of an advertisement.
The embodiment of the invention provides a processor, which is used for running a program, wherein the method for evaluating the order effect of the advertisement is executed when the program runs.
The embodiment of the invention provides equipment, which comprises a processor, a memory and a program which is stored on the memory and can run on the processor, wherein the processor executes the program and realizes the following steps: acquiring at least one piece of order data corresponding to a target promotion level and positioned at least one time aperture, wherein each piece of order data comprises click time and order placing time; determining order effect data of the target promotion level in the at least one time aperture based on the at least one piece of order data; if the order data further includes an order amount, the determining the order effect data of the target promotion level at the at least one time aperture based on the at least one piece of order data includes: calculating to obtain order effect data of the target promotion level at the at least one time aperture according to the order line number and the order amount of the at least one piece of order data and the weight coefficients corresponding to the order line number and the order amount; selecting a time caliber corresponding to the order effect data meeting preset conditions from the order effect data of the at least one time caliber as a release time period; acquiring data to be followed, wherein the data to be followed comprises click time and a user identifier; judging whether the time difference between the current time and the click time in the data to be followed meets the release time period or not; if so, pushing a corresponding advertisement to the user identification in the data to be followed; for each time aperture, the following operations are performed: acquiring at least one release index of the target promotion level at the time caliber; obtaining a promotion level score of the target promotion level at the time caliber according to the order effect data of the target promotion level at the time caliber and the at least one release index; evaluating the promotion effect of the target promotion level in the time caliber based on the promotion level score and the reference level score corresponding to the target promotion level; and controlling the target promotion level to suspend delivery under the condition that the promotion level score is lower than a reference level score corresponding to the target promotion level. The device herein may be a server, a PC, a PAD, a mobile phone, etc.
The present application further provides a computer program product adapted to perform a program for initializing the following method steps when executed on a data processing device: acquiring at least one piece of order data corresponding to a target promotion level and positioned at least one time aperture, wherein each piece of order data comprises click time and order placing time; determining order effect data of the target promotion level in the at least one time aperture based on the at least one piece of order data; if the order data further includes an order amount, the determining the order effect data of the target promotion level at the at least one time aperture based on the at least one piece of order data includes: calculating to obtain order effect data of the target promotion level at the at least one time aperture according to the order line number and the order amount of the at least one piece of order data and the weight coefficients corresponding to the order line number and the order amount; selecting a time caliber corresponding to the order effect data meeting preset conditions from the order effect data of the at least one time caliber as a release time period; acquiring data to be followed, wherein the data to be followed comprises click time and a user identifier; judging whether the time difference between the current time and the click time in the data to be followed meets the release time period or not; if so, pushing a corresponding advertisement to the user identification in the data to be followed; for each time aperture, the following operations are performed: acquiring at least one release index of the target promotion level at the time caliber; obtaining a promotion level score of the target promotion level at the time caliber according to the order effect data of the target promotion level at the time caliber and the at least one release index; evaluating the promotion effect of the target promotion level in the time caliber based on the promotion level score and the reference level score corresponding to the target promotion level; and controlling the target promotion level to suspend delivery under the condition that the promotion level score is lower than a reference level score corresponding to the target promotion level.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. An order effectiveness evaluation method, comprising:
acquiring at least one piece of order data corresponding to a target promotion level and positioned at least one time aperture, wherein each piece of order data comprises click time and order placing time; and
and determining order effect data of the target promotion level in the at least one time aperture based on the at least one piece of order data.
2. The method of claim 1, wherein the order data further includes an order amount, and wherein said determining order effect data for the target promotional level at the at least one time aperture based on the at least one piece of order data comprises:
and calculating to obtain the order effect data of the target promotion level in the at least one time aperture according to the order line number and the order amount of the at least one piece of order data and the weight coefficients corresponding to the order line number and the order amount.
3. The method of claim 1, further comprising:
and selecting the time caliber corresponding to the order effect data meeting the preset conditions from the order effect data of the at least one time caliber as a release time period.
4. The method of claim 3, further comprising: acquiring data to be followed, wherein the data to be followed comprises click time and a user identifier;
judging whether the time difference between the current time and the click time in the data to be followed meets the release time period or not; and
and if so, pushing the corresponding advertisement to the user identification in the data to be followed.
5. The method of claim 1, further comprising:
for each time aperture, the following operations are performed:
acquiring at least one release index of the target promotion level at the time caliber;
obtaining a promotion level score of the target promotion level at the time caliber according to the order effect data of the target promotion level at the time caliber and the at least one release index; and
and evaluating the promotion effect of the target promotion level in the time caliber based on the promotion level score and the reference level score corresponding to the target promotion level.
6. The method of claim 5, further comprising:
and controlling the target promotion level to suspend delivery under the condition that the promotion level score is lower than a reference level score corresponding to the target promotion level.
7. An order effect evaluation apparatus, characterized by comprising:
the acquisition module is used for acquiring at least one piece of order data which is positioned in at least one time aperture and corresponds to a target promotion level, and each piece of order data comprises click time and order placing time; and
and the processing module is used for determining order effect data of the target promotion level in the at least one time aperture based on the at least one piece of order data.
8. The apparatus of claim 7, wherein the order data further comprises an order amount, the processing module is further configured to: and calculating to obtain the order effect data of the target promotion level in the at least one time aperture according to the order line number and the order amount of the at least one piece of order data and the weight coefficients corresponding to the order line number and the order amount.
9. A machine-readable storage medium having stored thereon instructions for causing a machine to perform the method of any one of claims 1-6.
10. A processor configured to execute a program, wherein the program is configured to perform: the method of any one of claims 1-6.
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