CN112203156B - Content ecological preloading method, system, equipment and medium - Google Patents
Content ecological preloading method, system, equipment and medium Download PDFInfo
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- CN112203156B CN112203156B CN202010886011.XA CN202010886011A CN112203156B CN 112203156 B CN112203156 B CN 112203156B CN 202010886011 A CN202010886011 A CN 202010886011A CN 112203156 B CN112203156 B CN 112203156B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44227—Monitoring of local network, e.g. connection or bandwidth variations; Detecting new devices in the local network
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
- H04N21/4432—Powering on the client, e.g. bootstrap loading using setup parameters being stored locally or received from the server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4782—Web browsing, e.g. WebTV
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract
The invention provides a content ecological preloading method, a system, equipment and a medium in the technical field of computers, wherein the method comprises the following steps: step S10, after network check is carried out when the television is started, connection is established with the server; step S20, the television loads a blank preloading page in the background; step S30, the television judges the liveness to generate a judgment result; and step S40, the television sets an advertisement loading mode based on the judgment result and pre-loads television advertisements based on the advertisement loading mode. The invention has the advantages that: the loading speed of the television advertisement is greatly improved, and the advertisement effect is further greatly improved.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method, a system, a device, and a medium for content ecological preloading.
Background
Commercial advertising is a means of disseminating information of goods or services to consumers or users through an advertising medium in a pay-for-sale manner for the purpose of promoting the goods or providing the services, and television is an effective advertising medium. When a user logs in a portal page of the television, the television loads advertisements acquired by the server on the portal page.
However, different televisions have different network bandwidths and different television performances, and particularly early televisions have low performance, it may take 6 to 8 seconds for many televisions to enter a portal page, and at this time, advertisements are obtained from a server, so that a user loses patience, and may switch away the advertisements after only watching the advertisements for 1 second and 2 seconds, and the effect of the advertisements cannot be reflected.
Therefore, how to provide a method, a system, a device and a medium for content ecological preloading to achieve the purpose of increasing the speed of television advertisement loading becomes a problem to be solved urgently.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a method, a system, equipment and a medium for content ecological preloading, so that the speed of loading television advertisements is increased.
In a first aspect, the present invention provides a method for ecologically preloading contents, which includes the following steps:
step S10, after network check is carried out when the television is started, connection is established with a server;
step S20, the television loads a blank preloading page in the background;
step S30, the television judges the liveness to generate a judgment result;
and step S40, the television sets an advertisement loading mode based on the judgment result and pre-loads television advertisements based on the advertisement loading mode.
Further, the step S10 is specifically:
performing network check when the television is turned on, if a network exists, connecting to a server, and entering the step S20; if no network exists, the advertisement is not loaded.
Further, the step S30 is specifically:
setting a time period, and judging whether the television enters a portal page or not by the television within the time period by the television, if so, generating a judgment result of an active user; and if not, generating a judgment result of the inactive user.
Further, the step S40 specifically includes:
step S41, the television judges whether the judgment result is an active user, if yes, the step S42 is entered; if not, go to step S44;
step S42, the preloading page acquires the advertisement parameters from the server through sdk and stores the acquired advertisement parameters in a local memory of the browser in advance;
step S43, when the user opens the portal page, the portal page reads the advertisement parameters from the local memory through sdk, loads the television advertisement on the preloading page based on the advertisement parameters, displays the television advertisement of the preloading page on the portal page, and records the login time of the user;
step S44, when the user opens the portal page, the portal page obtains the advertisement parameters from the server through sdk, loads the television advertisement on the portal page based on the advertisement parameters, and records the user login time.
In a second aspect, the present invention provides a content ecological preloading system, including the following modules:
the network inspection module is used for establishing connection with the server after network inspection is carried out when the television is started;
the preloading page loading module is used for loading a blank preloading page on the background of the television;
the activity judgment module is used for judging the activity of the television and generating a judgment result;
and the television advertisement preloading module is used for setting an advertisement loading mode based on the judgment result by the television and preloading the television advertisement based on the advertisement loading mode.
Further, the network checking module specifically includes:
carrying out network check when the television is started, if a network exists, connecting to a server, and entering a preloaded page loading module; if no network exists, the advertisement is not loaded.
Further, the activity degree judging module specifically includes:
setting a time period, and judging whether the television enters a portal page or not by the television within the time period by the television, if so, generating a judgment result of an active user; and if not, generating a judgment result of the inactive user.
Further, the tv advertisement preloading module specifically includes:
the active user judging unit is used for judging whether the judging result is an active user or not by the television, and if so, the television enters the advertisement parameter pre-acquiring unit; if not, entering a common television advertisement loading unit;
the advertisement parameter pre-acquisition unit is used for acquiring advertisement parameters from a server through sdk by the preloaded page and storing the acquired advertisement parameters in a local memory of the browser in advance;
the television advertisement fast loading unit is used for reading advertisement parameters from the local memory through sdk by the portal page when a user opens the portal page, loading the television advertisement on the preloading page based on the advertisement parameters, displaying the television advertisement of the preloading page on the portal page and recording the login time of the user;
and the television advertisement ordinary loading unit is used for acquiring advertisement parameters from the server through sdk when the portal page is opened by the user, loading the television advertisement on the portal page based on the advertisement parameters, and recording the login time of the user.
In a third aspect, the present invention provides a content-based ecological preloading device, including a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the method of the first aspect when executing the program.
In a fourth aspect, the present invention provides a content-oriented preloading medium on which a computer program is stored, which program, when executed by a processor, performs the method of the first aspect.
One or more technical solutions provided in the embodiments of the present invention have at least the following technical effects or advantages:
through the liveness judgment of the user, when the user is an active user, the advertisement parameters are obtained from the server by the preloading page of the background through sdk and are stored in the local memory of the browser, and when the user opens the portal page, the advertisement parameters are directly read from the local memory through sdk to load the television advertisement, so that the advertisement parameters do not need to be downloaded from the server, the preloading of the television advertisement is realized, the loading speed of the television advertisement is greatly increased, and the advertisement effect of the television advertisement is greatly improved; when the user opens the portal page, the portal page acquires the advertisement parameters from the server through sdk to load the television advertisement, namely, the television advertisement is not preloaded, the advertisement effect of the active user is ensured by distinguishing the active user from the inactive user, the server request times of the inactive user are reduced, and the burden of the server is lightened.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
The invention will be further described with reference to the following examples with reference to the accompanying drawings.
Fig. 1 is a flow chart of a content ecological preloading method of the present invention.
Fig. 2 is a schematic structural diagram of a content preloading system according to the present invention.
Fig. 3 is a schematic structural diagram of a content preloading device according to the present invention.
Fig. 4 is a schematic structural diagram of a content-based preloading medium according to the present invention.
Detailed Description
The embodiment of the application realizes the speed of loading the television advertisement by providing a content ecological preloading method, a system, equipment and a medium.
The technical scheme in the embodiment of the application has the following general idea: recording user login time when a user opens a portal page, and judging whether the starting-up times of a television in a time period exceed a threshold value or not based on the user login time so as to judge whether the user is an active user or not; aiming at active users, a background preloading page acquires advertisement parameters from a server through sdk and stores the advertisement parameters in a local memory of a browser, and when a user opens a portal page, television advertisements are loaded by directly reading the advertisement parameters from the local memory through sdk, namely, television advertisement preloading is carried out; and for the inactive users, the television advertisement preloading is not carried out, and the burden of the server is reduced.
Example one
The embodiment provides a content ecological preloading method, as shown in fig. 1, including the following steps:
step S10, after network check is carried out when the television is started, connection is established with the server;
step S20, the television loads a blank preloading page in the background;
step S30, the television judges the liveness to generate a judgment result; the judgment result is an active user or an inactive user;
and step S40, the television sets an advertisement loading mode based on the judgment result and pre-loads television advertisements based on the advertisement loading mode. By preloading the television advertisement, the television advertisement can be displayed in the process that the television enters the portal page, and the advertisement effect of the television advertisement is greatly improved.
The step S10 specifically includes:
performing network check when the television is started, if a network exists, connecting to a server, and entering a step S20; if no network exists, the advertisement is not loaded.
The step S30 specifically includes:
setting a time period, judging whether the television enters a portal page or not by the television in the time period, and if so, generating a judgment result of an active user; and if not, generating a judgment result of the inactive user. For example, if the time period is set to 7 days, the user is active when entering the portal page within 7 days.
The step S40 specifically includes:
step S41, the television judges whether the judgment result is an active user, if yes, the step S42 is entered; if not, go to step S44;
step S42, the preloading page acquires the advertisement parameters from the server through sdk, and stores the acquired advertisement parameters in a local memory (localstrorage) of the browser in advance;
step S43, when the user opens the portal page, the portal page reads the advertisement parameters from the local memory through sdk, loads the television advertisement on the preloading page based on the advertisement parameters, displays the television advertisement of the preloading page on the portal page, and records the login time of the user; the advertisement parameters comprise advertisement URL, which platform the advertisement belongs to, advertisement playing length, advertisement type (picture advertisement/video advertisement) and the like;
step S44, when the user opens the portal page, the portal page obtains the advertisement parameters from the server through sdk, loads the television advertisement on the portal page based on the advertisement parameters, and records the user login time. Namely, the advertisement loading mode comprises the quick loading of the television advertisement and the ordinary loading of the television advertisement.
Example two
The embodiment provides a content ecological preloading system, as shown in fig. 2, including the following modules:
the network inspection module is used for establishing connection with the server after network inspection is carried out when the television is started;
the preloading page loading module is used for loading a blank preloading page on the background of the television;
the activity judgment module is used for judging the activity of the television and generating a judgment result; the judgment result is an active user or an inactive user;
and the television advertisement preloading module is used for setting an advertisement loading mode by the television based on the judgment result and preloading the television advertisement based on the advertisement loading mode. By preloading the television advertisement, the television advertisement can be displayed in the process that the television enters the portal page, and the advertisement effect of the television advertisement is greatly improved.
The network inspection module specifically comprises:
carrying out network check when the television is started, if a network exists, connecting to a server, and entering a preloaded page loading module; if no network exists, the advertisement is not loaded.
The activity degree judging module specifically comprises:
setting a time period, judging whether the television enters a portal page or not by the television in the time period, and if so, generating a judgment result of an active user; and if not, generating a judgment result of the inactive user. For example, if the time period is set to 7 days, the user is active when entering the portal page within 7 days.
The television advertisement preloading module specifically comprises:
the active user judging unit is used for judging whether the judging result is an active user or not by the television, and if so, the television enters the advertisement parameter pre-acquiring unit; if not, entering a common television advertisement loading unit;
an advertisement parameter pre-obtaining unit, configured to obtain, by the preloaded page sdk, advertisement parameters from a server, and pre-store the obtained advertisement parameters in a local storage (localstrorage) of the browser;
the television advertisement fast loading unit is used for reading advertisement parameters from the local memory through sdk by the portal page when a user opens the portal page, loading the television advertisement on the preloading page based on the advertisement parameters, displaying the television advertisement of the preloading page on the portal page and recording the login time of the user;
and the television advertisement ordinary loading unit is used for acquiring advertisement parameters from the server through sdk when a user opens the portal page, loading the television advertisement on the portal page based on the advertisement parameters, and recording the login time of the user. Namely, the advertisement loading mode comprises quick loading of the television advertisement and common loading of the television advertisement.
Based on the same inventive concept, the application provides an electronic device embodiment corresponding to the first embodiment, and the detailed description is given to the third embodiment.
EXAMPLE III
The embodiment provides a content ecological preloading device, as shown in fig. 3, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and when the processor executes the computer program, any one of the first embodiment modes can be implemented.
Since the electronic device described in this embodiment is a device used for implementing the method in the first embodiment of the present application, based on the method described in the first embodiment of the present application, a specific implementation of the electronic device in this embodiment and various variations thereof can be understood by those skilled in the art, and therefore, how to implement the method in the first embodiment of the present application by the electronic device is not described in detail herein. The equipment used by those skilled in the art to implement the methods in the embodiments of the present application is within the scope of the present application.
Based on the same inventive concept, the application provides a storage medium corresponding to the fourth embodiment, which is described in detail in the fourth embodiment.
Example four
The embodiment provides a content ecological preloading medium, as shown in fig. 4, on which a computer program is stored, and when the computer program is executed by a processor, any one of the embodiments can be implemented.
The technical scheme provided in the embodiment of the application has at least the following technical effects or advantages:
through the liveness judgment of the user, when the user is an active user, the advertisement parameters are obtained from the server by the preloading page of the background through sdk and are stored in the local memory of the browser, and when the user opens the portal page, the advertisement parameters are directly read from the local memory through sdk to load the television advertisement, so that the advertisement parameters do not need to be downloaded from the server, the preloading of the television advertisement is realized, the loading speed of the television advertisement is greatly increased, and the advertisement effect of the television advertisement is greatly improved; when the user opens the portal page, the portal page acquires the advertisement parameters from the server through sdk to load the television advertisement, namely, the television advertisement is not preloaded, the advertisement effect of the active user is ensured by distinguishing the active user from the inactive user, the server request times of the inactive user are reduced, and the burden of the server is lightened.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention has been described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
Although specific embodiments of the invention have been described above, it will be understood by those skilled in the art that the specific embodiments described are illustrative only and are not limiting upon the scope of the invention, and that equivalent modifications and variations can be made by those skilled in the art without departing from the spirit of the invention, which is to be limited only by the appended claims.
Claims (8)
1. A method for ecologically preloading content, comprising: the method comprises the following steps:
step S10, after network check is carried out when the television is started, connection is established with the server;
step S20, the television loads a blank preloading page in the background;
step S30, the television judges the liveness to generate a judgment result; the judgment result is an active user or an inactive user;
step S40, the television sets an advertisement loading mode based on the judgment result and pre-loads television advertisements based on the advertisement loading mode;
the step S40 specifically includes:
step S41, the television judges whether the judgment result is an active user, if yes, the step S42 is entered; if not, go to step S44;
step S42, the preloading page acquires the advertisement parameters from the server through sdk and stores the acquired advertisement parameters in a local memory of the browser in advance;
step S43, when the user opens the portal page, the portal page reads the advertisement parameters from the local memory through sdk, loads the television advertisement on the preloading page based on the advertisement parameters, displays the television advertisement of the preloading page on the portal page, and records the login time of the user;
step S44, when the user opens the portal page, the portal page obtains the advertisement parameters from the server through sdk, loads the television advertisement on the portal page based on the advertisement parameters, and records the user login time.
2. The method for preloading content ecologically as recited in claim 1, wherein: the step S10 specifically includes:
performing network check when the television is started, if a network exists, connecting to a server, and entering a step S20; if no network exists, the advertisement is not loaded.
3. The method for preloading content ecologically as recited in claim 1, wherein: the step S30 specifically includes:
setting a time period, judging whether the television enters a portal page or not by the television in the time period, and if so, generating a judgment result of an active user; and if not, generating a judgment result of the inactive user.
4. A content ecological preloading system, characterized by: the system comprises the following modules:
the network inspection module is used for establishing connection with the server after network inspection is carried out when the television is started;
the preloading page loading module is used for loading a blank preloading page on the background of the television;
the activity judgment module is used for judging the activity of the television and generating a judgment result; the judgment result is an active user or an inactive user;
the television advertisement preloading module is used for setting an advertisement loading mode based on the judgment result by the television and preloading the television advertisement based on the advertisement loading mode;
the television advertisement preloading module specifically comprises:
the active user judging unit is used for judging whether the judging result is an active user or not by the television, and if so, the television enters the advertisement parameter pre-acquiring unit; if not, entering a common television advertisement loading unit;
the advertisement parameter pre-acquisition unit is used for acquiring advertisement parameters from a server through sdk by the preloaded page and storing the acquired advertisement parameters in a local memory of the browser in advance;
the television advertisement fast loading unit is used for reading advertisement parameters from the local memory through sdk by the portal page when a user opens the portal page, loading the television advertisement on the preloading page based on the advertisement parameters, displaying the television advertisement of the preloading page on the portal page and recording the login time of the user;
and the television advertisement ordinary loading unit is used for acquiring advertisement parameters from the server through sdk when a user opens the portal page, loading the television advertisement on the portal page based on the advertisement parameters, and recording the login time of the user.
5. A content preloading system as claimed in claim 4, wherein: the network inspection module specifically comprises:
carrying out network check when the television is started, if a network exists, connecting to a server, and entering a preloaded page loading module; if no network exists, the advertisement is not loaded.
6. A content preloading system as claimed in claim 4, wherein: the activity degree judging module specifically comprises:
setting a time period, and judging whether the television enters a portal page or not by the television within the time period by the television, if so, generating a judgment result of an active user; and if not, generating a judgment result of the inactive user.
7. A content-aware preloading device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the method of any one of claims 1 to 3 when executing the program.
8. A content-oriented preloading medium, on which a computer program is stored, which program, when being executed by a processor, carries out the method according to any one of claims 1 to 3.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| US6973664B2 (en) * | 2001-01-31 | 2005-12-06 | Microsoft Corporation | Television tuning device screen saver advertising |
| CN101600089A (en) * | 2009-06-16 | 2009-12-09 | 中兴通讯股份有限公司 | The implementation method of the advertising business in the network television system and device |
| CN102340694B (en) * | 2011-10-27 | 2014-11-05 | Tcl集团股份有限公司 | Intelligent television and advertisement implementing method and system for intelligent televisions |
| CN102395053B (en) * | 2011-11-29 | 2014-03-19 | 乐视致新电子科技（天津）有限公司 | IPTV system |
| CN103647982A (en) * | 2013-12-23 | 2014-03-19 | 乐视致新电子科技（天津）有限公司 | Advertisement resource acquiring method and device and advertisement resource transmitting method and device |
| US9866907B2 (en) * | 2015-12-30 | 2018-01-09 | Paypal, Inc. | Television advertisement tracking |
| CN105791948A (en) * | 2016-05-30 | 2016-07-20 | Tcl集团股份有限公司 | Method and system for realizing starting video of smart television |
| US10798465B2 (en) * | 2016-09-16 | 2020-10-06 | Adobe Inc. | Digital audiovisual content campaigns using merged television viewer information and online activity information |
| CN108205769A (en) * | 2016-12-20 | 2018-06-26 | 北京神州泰岳智能数据技术有限公司 | A kind of acquisition methods and device of target outdoor media |
| CN108898428A (en) * | 2018-06-19 | 2018-11-27 | 努比亚技术有限公司 | A kind of terminal user enlivens determination method, server and the storage medium of index |
| CN109547837A (en) * | 2018-12-05 | 2019-03-29 | 未来电视有限公司 | A kind of startup advertisement playback method, device, LCD TV and storage medium |
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