CN114218410A

CN114218410A - Information recommendation method and device, electronic equipment and storage medium

Info

Publication number: CN114218410A
Application number: CN202111493358.9A
Authority: CN
Inventors: 杨文强
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-12-08
Filing date: 2021-12-08
Publication date: 2022-03-22

Abstract

The disclosure relates to an information recommendation method, an information recommendation device, an electronic device and a storage medium. The method comprises the following steps: responding to an acquisition request of a client for recommending media resources, and if a preset interface is in an unavailable state, determining an associated account corresponding to a current account of the client; the interface is used for calling a recommended media resource; acquiring account behavior data corresponding to the associated account; the account behavior data records the operation information of the associated account aiming at the corresponding media resources; and determining a target media resource based on the media resource corresponding to the account behavior data, and sending a recommended media resource to the client based on the target media resource. According to the scheme, the server determines the target media resources related to the associated account and sends the target media resources to the client, so that the media resources can be normally recommended to the user when the preset interface fails, the continuity of information content before and after the interface failure is improved, and the perception of the user on the interface failure is reduced.

Description

Information recommendation method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to an information recommendation method and apparatus, an electronic device, and a storage medium.

Background

With the development of computer technology and the popularization of social applications, recommendation information provided by applications, such as user dynamics, can be browsed through a client side of the social application. Specifically, the server side of the social application can trigger the recommendation module to screen out specific recommendation information by calling the recommendation interface of the recommendation module, and return the specific recommendation information to the client side for display. However, when the recommendation interface cannot be called, the user cannot normally acquire the recommendation information, which results in the user viewing the error page.

In the related art, under the condition that the recommendation interface cannot be called, the server side can issue a static page to the client side, and the static page can contain a plurality of recommendation users, so that when recommendation information cannot be normally acquired through the recommendation interface, the recommendation information is replaced through the static page.

However, although the above method can avoid that the user directly views the wrong page, the difference between the displayed information and the information obtained when the recommendation interface is normally used is too large, so that the user obviously perceives the current fault, and thus, the related art has the problem of poor continuity of information content before and after the fault of the recommendation interface.

Disclosure of Invention

The present disclosure provides an information recommendation method, an information recommendation apparatus, an electronic device, and a storage medium, so as to at least solve the problem of poor continuity of information content before and after a recommendation interface failure in the related art. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided an information recommendation method, including:

responding to an acquisition request of a client for recommending media resources, and if a preset interface is in an unavailable state, determining an associated account corresponding to a current account of the client; the interface is used for calling the recommended media resource;

acquiring account behavior data corresponding to the associated account; the account behavior data records operation information of the associated account for the corresponding media resources;

and determining a target media resource based on the media resource corresponding to the account behavior data, and sending a recommended media resource to the client based on the target media resource.

In an exemplary embodiment, the determining a target media resource based on the media resource corresponding to the account behavior data includes:

determining operation information corresponding to the account behavior data, and acquiring media resources corresponding to the operation information;

acquiring initial media resources based on the media resources corresponding to the operation information;

and determining a target media resource based on the initial media resource and the operation information corresponding to the initial media resource.

In an exemplary embodiment, the media resource is a plurality of media resources, and the obtaining an initial media resource based on the media resource corresponding to the operation information includes:

and filtering the plurality of media resources, and determining the media resources obtained after filtering as initial media resources.

In an exemplary embodiment, the obtaining the media resource corresponding to the operation information includes:

acquiring a media resource identifier associated with each piece of operation information, and generating a media resource acquisition request based on a plurality of media resource identifiers;

sending the media resource acquisition request to a preset media resource server to trigger the media resource server to acquire a plurality of media resources corresponding to the media resource identifications;

and receiving the plurality of media resources returned by the media resource server.

In an exemplary embodiment, the determining a target media resource based on the initial media resource and the operation information corresponding to the initial media resource includes:

acquiring a target file corresponding to the operation information of the initial media resource, and determining the target media resource based on the target file and the initial media resource; the target copy comprises operating information of the associated account for the initial media resource;

the sending of the recommended media resource to the client based on the target media resource comprises:

and sending the target file and the initial media resource as recommended media resources to the client so that the client can display the target file in an associated manner when displaying the initial media resource.

determining a plurality of target media resources based on the media resources corresponding to the account behavior data;

and acquiring partial media resources in the target media resources, and sending the partial media resources to the client as recommended media resources.

In an exemplary embodiment, after the sending the recommended media resource to the client based on the target media resource, the method further includes:

responding to an update request aiming at the recommended media resource sent by the client, and if the preset interface is still in an unavailable state, acquiring a new target media resource from a plurality of pre-stored target media resources; the new target media asset is different from the partial media asset;

and sending the new target media resource to the client so that the client displays the new target media resource.

In an exemplary embodiment, the determining the associated account corresponding to the current account of the client includes:

obtaining a plurality of candidate accounts associated with the current account;

for each candidate account, acquiring the association degree of the current account and the candidate account;

and determining the candidate account with the association degree meeting the preset screening condition as the current associated account of the account.

In an exemplary embodiment, the obtaining the association degree between the current account and the candidate account includes:

and acquiring the interaction times of the current account and the candidate account, and determining the association degree of the current account and the candidate account based on the interaction times.

According to a second aspect of the embodiments of the present disclosure, there is provided an information recommendation apparatus including:

the acquisition request receiving unit is configured to execute an acquisition request responding to a recommended media resource of a client, and if a preset interface is in an unavailable state, an associated account corresponding to a current account of the client is determined; the interface is used for calling the recommended media resource;

the account behavior data acquisition unit is configured to execute acquisition of account behavior data corresponding to the associated account; the account behavior data records operation information of the associated account for the corresponding media resources;

and the recommended media resource sending unit is configured to execute media resources corresponding to the account behavior data, determine target media resources, and send the recommended media resources to the client based on the target media resources.

In an exemplary embodiment, the recommended media resource sending unit includes:

the media resource determining module is configured to execute operation information corresponding to the account behavior data and acquire media resources corresponding to the operation information;

the initial media resource acquisition module is configured to execute media resources corresponding to the operation information and acquire initial media resources;

and the target media resource generation module is configured to determine a target media resource based on the initial media resource and the operation information corresponding to the initial media resource.

In an exemplary embodiment, the media resource is a plurality of media resources, and the initial media resource obtaining module includes:

and the resource filtering module is configured to perform filtering on the plurality of media resources and determine the media resources obtained after filtering as initial media resources.

In an exemplary embodiment, the media asset determination module includes:

the resource request generating module is configured to execute the acquisition of the media resource identifier associated with each piece of operation information and generate a media resource acquisition request based on a plurality of media resource identifiers;

a request sending module configured to execute sending the media resource acquisition request to a preset media resource server to trigger the media resource server to acquire a plurality of media resources corresponding to the plurality of media resource identifiers;

a media resource receiving module configured to execute receiving the plurality of media resources returned by the media resource server.

a target file acquisition module configured to perform acquisition of a target file corresponding to the operation information of the initial media resource and determine a target media resource based on the target file and the initial media resource; the target copy comprises operating information of the associated account for the recommended media resource;

the recommended media resource sending unit further includes:

and the target media resource sending module is configured to execute sending the target file and the initial media resource as recommended media resources to the client so that the client can show the target file in an associated manner when the initial media resource is shown.

the media resource acquisition module is configured to execute media resources corresponding to the account behavior data and determine a plurality of target media resources;

the recommended media resource sending unit further includes:

and the media resource sending template is configured to acquire part of the media resources in the target media resources and send the part of the media resources to the client as recommended media resources.

In an exemplary embodiment, the apparatus further comprises:

an update request receiving unit configured to execute an update request for the recommended media resource sent by the client, and if the preset interface is still in an unavailable state, obtain a new target media resource from a plurality of pre-stored target media resources; the new target media asset is different from the partial media asset;

a new resource sending unit configured to execute sending the new target media resource to the client, so that the client displays the new target media resource.

In an exemplary embodiment, the obtaining request receiving unit includes:

a candidate account acquisition module configured to perform acquisition of a plurality of candidate accounts associated with the current account;

the association degree acquisition module is configured to execute the acquisition of the association degree of the current account and the candidate account for each candidate account;

and the candidate account screening module is configured to execute the candidate account with the association degree meeting the preset screening condition and determine the candidate account as the current associated account of the account.

In an exemplary embodiment, the association obtaining module includes:

and the association degree calculation module is configured to acquire the number of interactions between the current account and the candidate account and determine the association degree between the current account and the candidate account based on the number of interactions.

According to a third aspect of the embodiments of the present disclosure, there is provided a server, including:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the information recommendation method as any one of the above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, in which instructions, when executed by a processor of a server, enable the server to perform the information recommendation method according to any one of the above.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising instructions which, when executed by a processor of a server, enable the server to perform the information recommendation method as described in any one of the above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

according to the scheme, the server determines the target media resources related to the associated account and sends the target media resources to the client, so that the media resources can be normally recommended to the user when the preset interface fails, the continuity of information content before and after the interface failure is improved, and the perception of the user on the interface failure is reduced.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

Fig. 1 is a diagram illustrating an application environment of an information recommendation method according to an exemplary embodiment.

Fig. 2 is a flow chart illustrating an information recommendation method according to an example embodiment.

FIG. 3 is a flowchart illustrating a recommended media asset update step according to an exemplary embodiment.

FIG. 4 is a flow chart illustrating another method of information recommendation, according to an example embodiment.

Fig. 5 is a block diagram illustrating an information recommendation apparatus according to an example embodiment.

FIG. 6 is a block diagram illustrating a server in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

It should also be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are both information and data that are authorized by the user or sufficiently authorized by various parties.

In the related art, under the condition that the recommendation interface cannot be called, one of the degradation schemes that the server May adopt is to issue a static page to the client, where the static page May include multiple recommendation users, for example, a PYMK (peer You May Know) page May be issued. Therefore, when the recommendation interface fails, the client can replace the recommendation information which cannot be normally acquired temporarily by displaying the static page.

The information recommendation method provided by the present disclosure may be applied to an application environment as shown in fig. 1, where the application environment may include a server 110 and a client 120, and the server 110 may interact with the client 120 through a network, receive a request of the client 120, and perform a response to the request. The server 110 may be implemented by a single server or a server cluster; the client 120 may be, but is not limited to, applications deployed on various personal computers, laptops, smartphones, tablets, internet of things devices, and portable wearable devices.

Fig. 2 is a flowchart illustrating an information recommendation method according to an exemplary embodiment, and as shown in fig. 2, for example, the method applied to the server 110 may include the following steps.

In step S210, in response to an acquisition request of a client for a recommended media resource, if a preset interface is in an unavailable state, an associated account corresponding to a current account of the client is determined.

Wherein the interface is operable to invoke the recommended media asset. Specifically, the preset interface may be an interface through which the server performs information interaction with a preset recommendation module, the recommendation module may screen out recommended media resources according to a preset recommendation algorithm, and the server may obtain the recommended media resources by calling the interface when the interface is in an available state. In an example, the interface may be an RPC (Remote Procedure Call) interface.

The recommended media resource may be a media resource obtained by screening based on a preset recommendation algorithm, may also be information obtained by specifying an account in advance, and may be information issued by an object specified by the current account, and the recommended media resource may be a media resource, and the recommended media resource may include at least one of the following types of information: recorded broadcast video, live broadcast video, audio, images, text.

In the specific implementation, the account can acquire the media resources of the specified type, so that when the media resources of the specified type are released, the media resources are sent to the client corresponding to the account in time as recommended media resources to be displayed, and a user can quickly acquire information concerned or interested by the user. When the information source corresponding to the recommended media resource is the designated account, the recommended media resource may include information that is actively issued and/or automatically issued by the designated account.

The active publishing may refer to information actively published by the account, for example, in a process of editing and publishing media resources, and the automatically published information may be information automatically generated and published by the server based on account behaviors, for example, a social dynamic type recommended media resource dynamically generated based on social dynamics of the account, and the type of recommended media resource may also be referred to as dynamic Feed. The social dynamic type recommended media resources can enable the user to perceive that the concerned object uses the current platform, which is beneficial to improving the social atmosphere of the platform and strengthening the social mind of the user.

In an example, the recommended media resource may include information posted by another account concerned by the current account or information reflecting social dynamics of the account, or may be information associated with the account determined based on a preset recommendation logic, such as information filtered based on one or more factors, such as browsing history, interests, and concerned accounts, corresponding to the account.

The current account may be an account currently logged in at the client; the associated account may be an account concerned by the current account, or, in another example, an account that issues the same type of information may also be screened out based on information issued by an account concerned by the current account or information historically viewed by the current account, for example, if a video clip tutorial is mainly issued by a plurality of accounts concerned by the current account, the associated account may be another user that issues the video clip tutorial.

In practical applications, a user may trigger a client to generate an acquisition request for a recommended media resource, for example, after detecting that the user starts the client or clicks a virtual button or a physical button preset by the client, the client may generate the acquisition request for the recommended media resource and send the acquisition request to a server.

In response to an acquisition request of the client for the recommended media resources, the server can request to call a preset interface, so that the recommendation module is triggered through the interface to screen out the recommended media resources matched with the current account of the client, and the recommended media resources screened out by the recommendation module are called through the interface.

After the interface is requested to be called, if the interface is in an available state, the server side can call the recommended media resource through the interface, after the corresponding information is filtered, analyzed, rendered and the like, the server side can respond to the acquisition request of the client side based on the processed recommended media resource, the processed related data of the recommended media resource is sent to the client side, and the client side can display the recommended media resource based on the received data.

If the interface is in an unavailable state, for example, the interface cannot be normally called due to interface failure or network failure, the server may determine the current account of the client and obtain the associated account corresponding to the current account.

In step S220, account behavior data corresponding to the associated account is acquired.

As an example, the account behavior data may record operational information of the associated account for the corresponding media asset. The media resource may be resource content issued by an account, and for example, the media resource may include at least one of the following types of information: recorded broadcast video, live broadcast video, audio, images, text. The operation information may record an operation performed by the associated account for the media asset, and the operation information may include at least one of: the method comprises the following steps of operation of approval, operation of forwarding, operation of comment, operation of collection, operation of release and operation of giving. The comment operation may include sending a comment subtitle (e.g., a bullet screen) in a video or sending a comment in a comment area corresponding to the media resource, and the comp operation may be an act of comp a virtual resource to a publisher corresponding to the media resource.

Specifically, after the user logs in the account through the client, the user can browse or publish a plurality of media resources in the social platform through the current account, and certainly, the user can interact with other accounts based on the media resources, for example, perform operations such as forwarding, approval or comment on the media resources. During the operation of the media resource, the operation information of the account for the media resource can be recorded and stored. And then if the preset interface is in an unavailable state, the server side can acquire account behavior data corresponding to the associated account after determining the associated account.

In step S230, a target media resource is determined based on the media resource corresponding to the account behavior data, and a recommended media resource is sent to the client based on the target media resource.

In practical application, the account behavior data may record operation information of the associated account for the media resource, and after the server obtains the account behavior data, the server may determine the corresponding media resource based on the account behavior data. After the media resource corresponding to the account behavior data is determined, the target media resource can be determined based on the media resource corresponding to the account behavior data, and the recommended media resource is sent to the client based on the target media resource.

In the information recommendation method, the server 110 responds to an acquisition request of the client for a recommended media resource, and if a preset interface for calling the recommended media resource is in an unavailable state, may determine an associated account corresponding to a current account of the client, and acquire account behavior data corresponding to the associated account, where the account behavior data may record operation information of the associated account for the corresponding media resource, and may further determine a target media resource based on the media resource corresponding to the account behavior data, and send the recommended media resource to the client based on the target media resource. According to the scheme, the server determines the target media resources related to the associated account and sends the target media resources to the client, so that the media resources can be normally recommended to the user when the preset interface fails, the continuity of information content before and after the interface failure is improved, and the perception of the user on the interface failure is reduced.

In an exemplary embodiment, in step S230, the determining a target media resource based on the media resource corresponding to the account behavior data includes:

acquiring operation information corresponding to the account behavior data, and acquiring media resources corresponding to the operation information; acquiring initial media resources based on the media resources corresponding to the operation information; and determining a target media resource based on the initial media resource and the operation information corresponding to the initial media resource.

In practical application, after the operation information corresponding to the account behavior data is obtained, the operation information corresponding to the associated account may be obtained from the account behavior data, and after the operation information is determined, the media resource corresponding to the operation information may be obtained.

Specifically, after the account behavior data corresponding to the associated account is obtained, the server may obtain one or more pieces of operation information from the account behavior data. In a specific implementation, the preset type of operation information may be filtered from the operation information corresponding to each of the multiple associated accounts or the multiple operation information corresponding to the same associated account, for example, the user may often approve or forward the approved media resource, and therefore, an approval operation or a forwarding operation may be filtered to obtain multiple operation information. Alternatively, one or more pieces of operation information may be obtained by acquiring the latest operation information from the account behavior data of each associated account.

After the operation information is obtained, the server may query the media resource identifier associated with the operation information, and further may obtain, based on the media resource identifier, a media resource corresponding to each media resource identifier to obtain one or more corresponding media resources. For example, through the praise operation corresponding to the associated account followedId1, the associated media resource identifier photoId1 may be obtained, and then the corresponding video may be determined based on the photoId 1.

After the media resource corresponding to the operation information is acquired, the initial media resource can be determined from the currently acquired media resources.

Specifically, after the media resources corresponding to the operation information are obtained, one or more of the media resources may be determined as initial media resources, for example, the initial media resources are screened out from the media resources corresponding to each operation information according to browsing amount, interaction amount, or click amount; alternatively, the media resource corresponding to each piece of operation information may be determined as the initial media resource.

After the initial media resource is determined, the target media resource may be determined based on the initial media resource and the operation information corresponding to the initial media resource. Specifically, after the initial media resource is obtained, the operation information corresponding to the initial media resource may be added to the initial media resource to obtain the target media resource.

In the disclosure, the server 110 may determine operation information corresponding to the account behavior data, and obtain the initial media resource based on the media resource corresponding to the operation information, and further determine the target media resource based on the operation information corresponding to the initial media resource and the initial media resource, so that the target media resource can have operation information corresponding to the associated account, so that when a user browses the target media resource, the user can definitely know that the target media resource is related to the associated account, and the target media resource belongs to one of pieces of information of recommended media resources, thereby ensuring continuity of information content before and after an interface failure, avoiding a user perception difference, and improving user experience. And the resource quality of the media resources provided by the platform under the condition of interface failure can be optimized.

In an exemplary embodiment, when the media resource is a plurality of media resources, the obtaining an initial media resource based on the media resource corresponding to the operation information includes:

After obtaining the plurality of media resources, the plurality of media resources may be filtered, and the media resources obtained after filtering may be determined as initial media resources.

Specifically, a filtering rule of the media resource may be obtained, and the filtering rule may be a filtering rule for at least one of the following information: sensitive words, media assets violating laws or social customs, blacklist accounts. After the filtering rule is obtained, when the plurality of media resources are analyzed, the media resources in which the filtering rule is triggered may be filtered based on the filtering rule, and the remaining media resources after filtering are used as initial media resources. Of course, in another example, the filtering rules may also be used to filter media assets that are not related to the current account.

In the disclosure, after obtaining a plurality of media resources, the server may filter the plurality of media resources, determine the filtered media resources as initial media resources, perform related processing and push after further filtering the plurality of media resources, and improve the quality of the target media resources when a preset interface is unavailable.

acquiring a media resource identifier associated with each piece of operation information, and generating a media resource acquisition request based on a plurality of media resource identifiers; sending the media resource acquisition request to a preset media resource server to trigger the media resource server to acquire a plurality of media resources corresponding to the media resource identifications; and receiving the plurality of media resources returned by the media resource server.

In a specific implementation, because a preset interface is in an unavailable state, the server side does not acquire media resources from the interface temporarily, but may acquire a media resource identifier associated with each piece of operation information, and generate a media resource acquisition request according to the acquired media resource identifiers, where the request may carry the acquired media resource identifiers.

After generating the media resource acquisition request, the server may send the request to a preset media resource server, where the media resource server may be configured to acquire the corresponding media resource and return to the request after receiving the request. In this disclosure, after receiving a media resource acquisition request, a media resource server may read a plurality of media resource identifiers in the request, query a media resource corresponding to each media resource identifier, and determine a plurality of media resources. And then, the plurality of media resources can be used as response information and returned to the server, so that the server can acquire the plurality of media resources.

In the disclosure, the server generates a media resource acquisition request and sends the request to the media resource server, which can trigger the media resource server to acquire a plurality of media resources corresponding to a plurality of media resource identifiers, and further can normally receive a plurality of media resources returned by the media resource server in a state that an interface is unavailable, so as to provide a basis for normally sending recommended media resources to the client.

and acquiring a target file corresponding to the operation information of the initial media resource, and determining the target media resource based on the target file and the initial media resource.

The initial media resource may be obtained from a media resource returned by the media resource server, the target document may include operation information of the associated account for the initial media resource, and the target document may also be referred to as a tag corresponding to the media resource.

In practical applications, after sending the media resource acquisition request to the media resource server, the initial media resource may be acquired from one or more media resources returned by the media resource server. After the initial media resource is obtained, the target file can be generated based on the operation information corresponding to the initial media resource.

Specifically, the server may obtain a preset document template matched with the operation information of the initial media resource, for example, the preset document template may be "approved" and may further splice the account name corresponding to the associated account and the preset document template to obtain the target document, and the spliced target document may include the operation information of the associated account for the initial media resource.

Specifically, for example, if the associated account followedd 1 approves the video photosid 1, the account name "zhang san" corresponding to the followedd 1 may be spliced with the preset case template "approves" to obtain the target case "zhang san approve".

After the target file is obtained, the target file and the initial media resource can be used as recommended media resources, and the recommended media resources are packaged and sent to the client, so that the client can display the target file in a correlated manner when the initial media resource is displayed. Specifically, after the client acquires the initial media resource and the target document, the client may render the target document while displaying the initial media resource, so that the target document is displayed within a preset range of the initial media resource, for example, when the initial media resource is a picture, the target document may be rendered in the picture, or when the initial media resource is a live video, the target document may be displayed above a live video playing area.

In the disclosure, the server may obtain a target file corresponding to the operation information of the initial media resource, and send the target file and the initial media resource to the client as a recommended media resource, so that the client displays the initial media resource in a correlated manner. According to the scheme, the corresponding target file is displayed in an associated mode when the initial media resource is displayed, the real media resource which reflects the social dynamics of the associated account can be generated based on the real social dynamics of the associated account, and the media resource is displayed to the current account, so that a user can normally obtain the social dynamics of concerned friends before and after interface failures, the continuity of information content is improved, the user cannot perceive the interface failures, and the use experience of the user is improved.

and determining a plurality of target media resources based on the media resources corresponding to the account behavior data.

In a specific implementation, a plurality of target media resources may be determined based on the media resources corresponding to the account behavior data.

Specifically, a plurality of operation information may be recorded in the account behavior data corresponding to the same associated account, for example, the account behavior data corresponding to the associated account includes a praise operation and a comment operation at the same time, and the server may determine a plurality of media resources according to different operation information. Or, the server may also determine a plurality of associated accounts, and for each associated account, may obtain one or more media resources concerned by the associated account according to the account behavior data corresponding to the associated account, and further may determine a plurality of target media resources based on the media resources concerned by each associated account.

After the plurality of target media resources are generated, a part of media resources can be acquired from the plurality of target media resources, and the currently acquired part of media resources are used as recommended media resources and sent to the client.

Specifically, before sending the target media resource to the client, the server may predict the interface state for an interface preset for invoking the recommended media resource, and determine the duration of the interface state being in the unavailable state. If the duration is lower than the time threshold, for example, the interface is in an unavailable state only for a sporadic event, one target media resource can be obtained from a plurality of target media resources as a part of the media resources and sent to the client, so that the recommended media resource can be obtained through the interface in time when the interface is restored to an available state.

If the duration is higher than the time threshold, it may be determined that the interface is still in an unavailable state for a long time, and it may be determined that the corresponding at least two media resources are sent to the client as part of the media resources according to the predicted duration, so as to avoid that the client frequently sends an acquisition request for the recommended media resources.

In this disclosure, the server may determine a plurality of target media resources based on the media resources corresponding to the account behavior data, obtain a part of the media resources in the plurality of target media resources, and send the part of the media resources to the client as recommended media resources. In the scheme of the disclosure, by predetermining a plurality of target media resources and sending part of the media resources to the client, normal display of the media resources as recommended media resources can be ensured when a preset interface fails.

In an exemplary embodiment, as shown in fig. 3, after the sending of the recommended media resource to the client based on the target media resource, the method may further include:

in step S240, in response to the update request for the recommended media resource sent by the client, if the preset interface is still in an unavailable state, a new target media resource is obtained from the plurality of pre-stored target media resources.

Wherein the new target media asset is different from the partial media asset. The update request may be a request to update a recommended media asset presented in the current page of the client.

In a specific implementation, when the client displays the recommended media resources, a preset number of recommended media resources can be displayed in the same page, and after the user browses the recommended media resources displayed in the current page, the client can be triggered to generate an update request for the recommended media resources, so as to obtain new recommended media resources. For example, a user may perform a page turning operation, for example, click a preset button, trigger the client to turn a page and display a recommended media resource in a next page, and for example, trigger the client to update content in a current page through a page pull-down operation. Upon detecting the operation, the client may generate an update request for the recommended media resource and send the update request to the server.

In response to an update request from the client, the server may determine a current state of a preset interface. If the preset interface is in an available state, the server side can call the preset interface, call the recommended media resource through the interface, and return the processed recommended media resource to the client side after processing.

If the preset interface is still in an unavailable state, the server can acquire a new target media resource from a plurality of pre-stored target media resources in the target media resources except for the sent part of the media resources.

Specifically, the server may generate a plurality of target media resources in advance, and store the plurality of target media resources, for example, in a memcached or redis type Cache (Cache). After receiving the update request, the server does not need to determine the target media resource based on the media resource corresponding to the account behavior data again, but may directly obtain a new target media resource from a plurality of pre-stored target media resources, for example, may quickly read the new target media resource from the cache.

In step S250, the new target media resource is sent to the client, so that the client displays the new target media resource.

After the new target media resource is obtained, the server side can send the new target media resource to the client side as the recommended media resource, and the client side can update the recommended media resource displayed in the current page after receiving the new target media resource, so that the effects of quickly responding and timely refreshing the recommended media resource in the page are achieved.

In the disclosure, in response to an update request for a recommended media resource sent by a client, if a preset interface is still in an unavailable state, a server may obtain a new target media resource from a plurality of pre-stored target media resources, and send the new target media resource to the client, so that the client displays the new target media resource. According to the scheme, the new target media resources can be quickly acquired from the prestored target media resources after the update request is received, normal refreshing of the recommended media resources in the client page is realized, reading fluency of the recommended media resources is guaranteed, a user cannot perceive current faults, and therefore the recommended media resources can be provided in a degradation mode when the interface fails, and user experience is not influenced.

In an exemplary embodiment, in step S210, the determining an associated account corresponding to the current account of the client may include:

obtaining a plurality of candidate accounts associated with the current account; for each candidate account, acquiring the association degree of the current account and the candidate account; and determining the candidate account with the association degree meeting the preset screening condition as the current associated account of the account.

As an example, the candidate account may be an account that is associated with the current account, and may specifically be another account that the current account is interested in, such as a friend of the current account; or, the corresponding account may be determined as the candidate account according to the browsing history of the current account or the field concerned by the current account.

The degree of association, which may also be referred to as affinity, may characterize the degree of association or closeness of the social relationship between the candidate account and the current account. In an example, the association may be determined based on one or more reference elements, for example, at least one of a number of praise, a number of forward, a number of review, and a frequency of homepage access.

In a specific implementation, multiple candidate accounts associated with the current account may be obtained, and for each candidate account, the server may obtain an association degree between the current account and the candidate account. Specifically, the server side can obtain reference elements corresponding to the current account and the candidate account respectively, and determine the degree of closeness based on the reference elements; or, the server may also call a preset affinity interface, and obtain the predetermined association between the current account and the candidate account through the affinity interface.

After obtaining the association degrees between the current account and the multiple candidate accounts, the server may determine the candidate account whose association degree satisfies the preset screening condition as the association account of the current account. For example, candidate accounts whose association degree satisfies a preset association degree threshold may be determined as associated accounts; alternatively, K with the highest relevance may be determined as the candidate account as the relevant account, where K is a positive integer.

Of course, in another example, an association interface connected to the association calculation module may also be preset, where the interface may also be referred to as an affinity interface, and the server may request to call the association interface after determining that the account is a candidate account, and trigger the association calculation module to return the ordered list of associations for the candidate account. When the server requests to call the relevancy interface, the number of candidate accounts in the relevancy ranked list may be specified in the request, for example, the relevancy interface may be requested to be called by the request information as follows:

List<Long>followedIds＝getFamiliarityFollowedIds(userId,10)；

the userId is the current account, 10 is the number of candidate accounts in the relevance ranking list assigned by the server, and the followedId is the candidate account. After receiving the request information, the association interface may obtain the association between each candidate account and the current account, generate a list including account identifications and association ranks corresponding to the 10 candidate accounts based on the 10 candidate accounts with the highest association, and return the list to the server. Therefore, after receiving the association degree ordered list, the server side can determine each candidate account in the association degree ordered list as an associated account.

In the disclosure, the server may obtain a plurality of candidate accounts associated with the current account, obtain, for each candidate account, an association degree between the current account and the candidate account, and determine the candidate account whose association degree satisfies a preset screening condition as the current associated account of the account. In the scheme of the disclosure, the server can screen out accounts with higher relevance to the current account as the relevant accounts, send media resources corresponding to the relevant accounts to the client as recommended media resources, display the media resources which the user pays more attention to or is more willing to browse when the preset interface fails, and still effectively improve the readability and quality of the media resources when the recommendation logic used by the recommendation module corresponding to the preset interface is lacked.

As an example, the number of interactions may be the number of interactions, wherein the number of interactions may be determined by performing statistics on at least one of the following types of interactions: the method comprises the following steps of operation of approval, forwarding and comment.

In practical application, for each candidate account, the server may obtain the number of interactions between the current account and the candidate account, and further determine the association degree between the current account and the candidate account based on the number of interactions.

Or, the server may obtain the number of times that the current account performs the interaction operation on the media resource issued by the candidate account, obtain the number of times that the candidate account performs the interaction operation on the media resource issued by the current account, and determine the association degree between the current account and the candidate account based on the respective numbers of times that the two parties correspond to each other.

According to the method and the system, the server side can obtain the interaction times of the current account and the candidate account, determine the association degree of the current account and the candidate account based on the interaction times, determine the association degree corresponding to the candidate account based on the interaction condition between the current account and the candidate account, accurately determine the account concerned by the current account, and provide a basis for improving the readability of the target media resources.

In order to enable those skilled in the art to better understand the above steps, the embodiments of the present disclosure are illustrated below by way of an example, but it should be understood that the embodiments of the present disclosure are not limited thereto.

As shown in FIG. 4, a user may, after starting a client, click on a "message" tab (tab) in the client, triggering the client to present a page recommending a media asset. In response to the user operation, the client may generate an acquisition request for the recommended media resource and send the acquisition request to the server.

After receiving the obtaining request, the server may determine the current account of the client, determine the associated account according to the association degree, and obtain account behavior data corresponding to the associated account from the database. And further, the target media resource can be constructed according to the account behavior data.

Specifically, when a target media resource is constructed, a media resource corresponding to account behavior data may be determined, the media resource is obtained at present for filtering and rendering, meanwhile, operation information may be obtained based on the account behavior data, a target file corresponding to the operation information may be generated as a file corresponding to the media resource, and then, the target media resource may be generated based on the media resource and the target file, and may be returned to the client as a recommended media resource.

In addition, the server side can pre-construct page turning information of the client side by generating a plurality of target media resources, and the page turning information is used for updating the current recommended media resources of the client side. After the plurality of target media resources are generated, the target media resources can be stored in the cache, and further after an update request for the recommended media resources is received, new target media resources can be timely obtained from the cache and sent to the client as the recommended media resources.

It should be understood that although the various steps in the flowcharts of fig. 2-4 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 2-4 may include multiple steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed in turn or alternately with other steps or at least some of the other steps or stages.

It is understood that the same/similar parts between the embodiments of the method described above in this specification can be referred to each other, and each embodiment focuses on the differences from the other embodiments, and it is sufficient that the relevant points are referred to the descriptions of the other method embodiments.

Fig. 5 is a block diagram illustrating an information recommendation apparatus 500 according to an example embodiment. Referring to fig. 5, the apparatus may be applied to a server, and includes an acquisition request receiving unit 501, an account behavior data acquiring unit 502, and a recommended media resource transmitting unit 503.

An acquisition request receiving unit 501 configured to execute an acquisition request for a recommended media resource in response to a client, and determine an associated account corresponding to a current account of the client if a preset interface is in an unavailable state; the interface is used for calling the recommended media resource;

an account behavior data obtaining unit 502 configured to perform obtaining account behavior data corresponding to the associated account; the account behavior data records operation information of the associated account for the corresponding media resources;

a recommended media resource sending unit 503, configured to execute a media resource corresponding to the account behavior data, determine a target media resource, and send a recommended media resource to the client based on the target media resource.

In an exemplary embodiment, the media asset determination module includes:

a target file acquisition module configured to perform acquisition of a target file corresponding to the operation information of the initial media resource; the initial media resource is obtained from the media resource returned by the media resource server;

the target resource generation module is used for determining a target media resource based on the target file and the initial media resource; the target copy comprises operating information of the associated account for the initial media resource;

the recommended media resource sending unit further includes:

In an exemplary embodiment, the apparatus further comprises:

In an exemplary embodiment, the obtaining request receiving unit includes:

In an exemplary embodiment, the association obtaining module includes:

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 6 is a block diagram illustrating an electronic device 600 for performing the above-described information recommendation method according to an exemplary embodiment. For example, the electronic device 600 may be a server. Referring to fig. 6, electronic device 600 includes a processing component 620 that further includes one or more processors, and memory resources, represented by memory 622, for storing instructions, such as application programs, that are executable by processing component 620. The application programs stored in memory 622 may include one or more modules that each correspond to a set of instructions. Further, the processing component 620 is configured to execute instructions to perform the above-described methods.

The electronic device 600 may further include: the power component 624 is configured to perform power management for the electronic device 600, the wired or wireless network interface 626 is configured to connect the electronic device 600 to a network, and the input/output (I/O) interface 628. The electronic device 600 may operate based on an operating system stored in the memory 622, such as Windows Server, Mac OS X, Unix, Linux, FreeBSD, or the like.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as the memory 622 comprising instructions, executable by the processor of the electronic device S00 to perform the above-described method is also provided. The storage medium may be a computer-readable storage medium, which may be, for example, a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, which includes instructions executable by a processor of the electronic device 600 to perform the above-described method.

It should be noted that the descriptions of the above-mentioned apparatus, the electronic device, the computer-readable storage medium, the computer program product, and the like according to the method embodiments may also include other embodiments, and specific implementations may refer to the descriptions of the related method embodiments, which are not described in detail herein.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information recommendation method, comprising:

2. The method of claim 1, wherein determining a target media resource based on the media resource corresponding to the account behavior data comprises:

3. The method according to claim 2, wherein the media resource is a plurality of media resources, and the obtaining an initial media resource based on the media resource corresponding to the operation information includes:

4. The method according to claim 2, wherein the obtaining of the media resource corresponding to the operation information includes:

5. The method according to claim 2 or 4, wherein the determining a target media resource based on the initial media resource and the operation information corresponding to the initial media resource comprises:

6. The method of claim 1, wherein determining a target media resource based on the media resource corresponding to the account behavior data comprises:

7. An information recommendation apparatus, comprising:

8. A server, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the information recommendation method of any one of claims 1 to 6.

9. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by a processor of a server, enable the server to perform the information recommendation method of any one of claims 1 to 6.

10. A computer program product comprising instructions, which, when executed by a processor of a server, enable the server to carry out the information recommendation method according to any one of claims 1 to 6.