CN112101991A - Marketing information collection method and device - Google Patents
Marketing information collection method and device Download PDFInfo
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- CN112101991A CN112101991A CN202010932470.7A CN202010932470A CN112101991A CN 112101991 A CN112101991 A CN 112101991A CN 202010932470 A CN202010932470 A CN 202010932470A CN 112101991 A CN112101991 A CN 112101991A
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Abstract
The invention discloses an information collection method and device for marketing, wherein the information collection device comprises a movable underframe, a storage box, a waste material cylinder, a bearing frame, a folding assembly, a push rod and an illumination assembly, wherein the storage box is fixedly installed on one side of the top of the end surface of the movable underframe through a bolt, the waste material cylinder is fixedly installed on the other side of the top of the end surface of the movable underframe through a bolt, the bearing frame is fixedly installed on the end surface of the top of the movable underframe through a bolt, the folding assembly is arranged on one side of the end surface of the bearing frame, the push rod is fixedly installed on one side of the end surface of the back of the bearing frame through a screw, and the illumination assembly is fixedly; according to the invention, in the process of information collection, the information is comprehensively collected, and more accurate information can be provided; meanwhile, in the information acquisition process, questionnaire information is acquired through the information acquisition device, so that a good use effect can be achieved, and the information acquisition rate is greatly improved.
Description
Technical Field
The invention relates to the technical field of marketing, in particular to a marketing information collection method and device.
Background
Market marketing, also called marketology, marketing or marketing, is the category of commodity economy, and is an economic connection form in which commodities are exchanged for content. For an enterprise, the market is the starting point and home for the marketing campaign. Marketing is a function, and is an activity, process and system that organizations create, communicate, spread and deliver customer value for the benefit of themselves and stakeholders, bringing economic value to customers, clients, partners and the whole society. Mainly refers to the process of the marketing personnel developing the operation and sales activities aiming at the market.
When marketing, information acquisition is needed; the traditional information acquisition method has the advantages that the amount of acquired information is small, and the sample amount is low; moreover, the acquired information contains more error information, so that the accuracy of information acquisition is easily influenced; meanwhile, in the process of information acquisition, questionnaires are required to be used, and the traditional questionnaires are inconvenient to fill, so that the quality of the questionnaires is affected, and therefore, it is necessary to design a marketing information collection method and device
Disclosure of Invention
The invention aims to provide a marketing information collection method and device, which can collect information comprehensively and provide more accurate information in the information collection process; meanwhile, in the information acquisition process, questionnaire information is acquired through the information acquisition device, so that a good use effect can be achieved, and the information acquisition rate is greatly improved.
The purpose of the invention can be realized by the following technical scheme:
a marketing information collection method, comprising the steps of:
s1, determining survey problems, determining the purpose of the survey, determining the reason of the problems through preliminary survey, selecting the core of the survey problems, performing preliminary analysis on related market conditions after determining the survey problems, and further researching the survey mode, the specific content, the range and the objects of the survey on the basis of determining the purpose of the survey; after the survey target is determined, a survey plan is made; after the survey plan is determined, a series of organization preparation work of people, property, things and the like is carried out according to the plan;
s2, after the preparation is finished, the gathering and implementation of survey data are carried out; systematically collecting various data by organizing investigators to go deep into practice; there are two types of data gathering: the method comprises the following steps of firstly, obtaining original data, namely first-hand data collected by an investigator through on-site actual investigation; the field survey should select appropriate methods, mainly including visit survey, observation survey, questionnaire survey, and may be used by combining various methods; the existing data, namely the data collected and sorted by others; and the quality control is carried out on the checking data;
s3, processing and analyzing the information data, and processing the data obtained by market research; most of the data obtained by market research are scattered and sporadic, and some data can be unilateral and inaccurate, and must be systematically sorted and analyzed so as to obtain real data capable of reflecting the essence of the problem; the sorting and analyzing work mainly comprises the following steps:
(1) checking and correcting the data; for the data obtained by the investigation, whether the data is comprehensive or not is examined, and whether an error exists or not is determined according to whether the data is sufficient or not; whether missing or repeated parts exist, whether data and conditions are contradictory to each other, whether comparability exists, whether incomplete answers exist, whether insights are added by investigators, and the like; problems should be found and checked in time, and correction, deletion and supplement are carried out;
(2) classifying and summarizing; all the verified and corrected data are classified and summarized according to the requirements of the survey outline; for the classification of the data, attention needs to be paid to research on the difference of different types of data and the sameness of the same type of data, and attention needs to be paid to the collection and analysis of market information which is not suitable for being refined and coarse; the method is convenient for filing, searching and using, and a related statistical table or a statistical chart should be compiled; processing data by using a microcomputer, adding a card punching process, converting data information into codes and printing the codes on the card;
s4, comprehensively analyzing a large amount of data, researching the conditions of market activities and the development and change rules thereof, finding out the contradiction and the internal relation of objective things, and obtaining a conclusion which accords with the reality; for the analysis of the data, various statistical methods can be applied so as to effectively compare and make the concept of the investigation result clear.
As a further scheme of the invention: in step S2, the existing data includes:
a. internal data of the enterprise, such as various records, statistical reports, financial reports, user incoming letters and the like in the enterprise;
b. the external data of the enterprise mainly comprises data provided by government organs, financial institutions, statistical departments, consulting institutions and the like, relevant data published on books, documents, newspapers and magazines, information exchange data between the same industries and market conditions provided by purchasing personnel.
As a further scheme of the invention: in step S2, the quality control includes:
a. quality control of protocols and questionnaires;
b. performing quality control of the investigation;
c. quality control of data arrangement and analysis.
An information collecting device for marketing comprises a movable bottom frame, a storage box, a waste material barrel, a bearing frame, a folding assembly, a push rod and a lighting assembly, wherein the storage box is fixedly installed on one side of the top of the end face of the movable bottom frame through a bolt;
folding assembly includes PMKD, upset seat, trip shaft, storing groove, shield, stopper and bearing clamp plate, two PMKD is respectively through welding fixed mounting in the terminal surface both sides of bearing frame, be provided with the upset seat between the PMKD, the central grafting of PMKD's terminal surface installs the trip shaft, and the one end fixed connection of PMKD and trip shaft is passed to the one end of trip shaft, the storing groove has been seted up to the top terminal surface of upset seat, and the terminal surface in storing groove has the shield through hinge fixed mounting, the bottom terminal surface of upset seat is provided with the stopper, and the one end and the bearing frame fixed connection of stopper, there is the bearing clamp plate one side terminal surface of upset seat through screw fixed mounting.
As a further scheme of the invention: and universal wheels are fixedly arranged on the periphery of the end surface of the bottom of the movable underframe through screws.
As a further scheme of the invention: and a box door is fixedly arranged on one side of the end face of the storage box through a hinge.
As a further scheme of the invention: a square groove is formed in the center of the end face of the bearing frame, and a plurality of reinforcing rods are fixedly installed on the end face of the square groove through welding.
As a further scheme of the invention: the lighting assembly comprises a power box, an electric control board, a lamp holder and an LED lighting lamp, the power box is fixedly mounted on the top end face of the bearing frame through screws, the electric control board is fixedly mounted on one side end face of the power box through screws, the lamp holder is fixedly mounted on one side end face of the power box through screws, and the LED lighting lamp is fixedly mounted on one side of the outside of the lamp holder through screws.
The invention has the beneficial effects that: in the process of information collection, the information collection is comprehensive, the influence of error information can be effectively eliminated, the information accuracy is high, more accurate information can be provided, and the marketing accuracy is greatly improved; meanwhile, in the information acquisition process, questionnaire information is acquired through the information acquisition device, so that the movement is facilitated, the questionnaire is convenient to fill, the lighting effect is good, a good using effect can be achieved, and the information acquisition rate is greatly improved.
Drawings
In order to facilitate understanding for those skilled in the art, the present invention will be further described with reference to the accompanying drawings.
FIG. 1 is a schematic view of an overall structure of an information collecting apparatus according to the present invention;
FIG. 2 is an isometric view of an information gathering device of the present invention;
FIG. 3 is an overall front view of the information gathering device of the present invention;
FIG. 4 is a schematic view of a folding assembly of the information gathering device of the present invention;
in the figure: 1. moving the chassis; 2. a storage box; 3. a waste cylinder; 4. a bearing frame; 5. a folding assembly; 6. a push rod; 7. a lighting assembly; 8. a reinforcing bar; 51. fixing the bottom plate; 52. a turning seat; 53. a turning shaft; 54. a storage tank; 55. a dust cover; 56. a limiting block; 57. a bearing pressing plate; 71. a power supply box; 72. an electric control board; 73. a lamp holder; 74. LED lighting lamp.
Detailed Description
The technical solutions of the present invention will be described clearly and completely with reference to the following embodiments, and it should be understood that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
As shown in fig. 1 to 4, a marketing information collecting method includes the following steps:
s1, determining survey problems, determining the purpose of the survey, determining the reason of the problems through preliminary survey, selecting the core of the survey problems, performing preliminary analysis on related market conditions after determining the survey problems, and further researching the survey mode, the specific content, the range and the objects of the survey on the basis of determining the purpose of the survey; after the survey target is determined, a survey plan is made; after the survey plan is determined, a series of organization preparation work of people, property, things and the like is carried out according to the plan;
s2, after the preparation is finished, the gathering and implementation of survey data are carried out; systematically collecting various data by organizing investigators to go deep into practice; there are two types of data gathering: the method comprises the following steps of firstly, obtaining original data, namely first-hand data collected by an investigator through on-site actual investigation; the field survey should select appropriate methods, mainly including visit survey, observation survey, questionnaire survey, and may be used by combining various methods; the existing data, namely the data collected and sorted by others; and the quality control is carried out on the checking data;
wherein, the existing data includes:
a. internal data of the enterprise, such as various records, statistical reports, financial reports, user incoming letters and the like in the enterprise;
b. the enterprise external data mainly comprises data provided by government organs, financial institutions, statistical departments, consulting institutions and the like, relevant data published on books, documents, newspapers and magazines, information exchange data between the same industries and market conditions provided by purchasing personnel;
wherein, the quality control comprises:
a. quality control of protocols and questionnaires;
b. performing quality control of the investigation;
c. quality control of data arrangement and analysis;
s3, processing and analyzing the information data, and processing the data obtained by market research; most of the data obtained by market research are scattered and sporadic, and some data can be unilateral and inaccurate, and must be systematically sorted and analyzed so as to obtain real data capable of reflecting the essence of the problem; the sorting and analyzing work mainly comprises the following steps:
(1) checking and correcting the data; for the data obtained by the investigation, whether the data is comprehensive or not is examined, and whether an error exists or not is determined according to whether the data is sufficient or not; whether missing or repeated parts exist, whether data and conditions are contradictory to each other, whether comparability exists, whether incomplete answers exist, whether insights are added by investigators, and the like; problems should be found and checked in time, and correction, deletion and supplement are carried out;
(2) classifying and summarizing; all the verified and corrected data are classified and summarized according to the requirements of the survey outline; for the classification of the data, attention needs to be paid to research on the difference of different types of data and the sameness of the same type of data, and attention needs to be paid to the collection and analysis of market information which is not suitable for being refined and coarse; the method is convenient for filing, searching and using, and a related statistical table or a statistical chart should be compiled; processing data by using a microcomputer, adding a card punching process, converting data information into codes and printing the codes on the card;
s4, comprehensively analyzing a large amount of data, researching the conditions of market activities and the development and change rules thereof, finding out the contradiction and the internal relation of objective things, and obtaining a conclusion which accords with the reality; for the analysis of the data, various statistical methods can be applied so as to effectively compare and make the concept of the investigation result clear.
A marketing information collection device comprises a movable underframe 1, a storage box 2, a waste material cylinder 3, a bearing frame 4, a folding assembly 5, a push rod 6 and a lighting assembly 7, wherein the storage box 2 is fixedly installed on one side of the top of the end face of the movable underframe 1 through bolts, and a box door is fixedly installed on one side of the end face of the storage box 2 through hinges, so that questionnaires can be conveniently stored; the waste material barrel 3 is fixedly mounted on the other side of the top of the end face of the movable bottom frame 1 through a bolt, the bearing frame 4 is fixedly mounted on the end face of the top of the movable bottom frame 1 through a bolt, a square groove is formed in the center of the end face of the bearing frame 4, and a plurality of reinforcing rods 8 are fixedly mounted on the end face of the square groove through welding, so that structural firmness is improved; a folding assembly 5 is arranged on one side of the end face of the bearing frame 4, the folding assembly 5 comprises fixed base plates 51, a turnover seat 52, a turnover shaft 53, a storage groove 54, a dustproof cover 55, limiting blocks 56 and a bearing pressing plate 57, the two fixed base plates 51 are fixedly arranged on two sides of the end face of the bearing frame 4 through welding respectively, the turnover seat 52 is arranged between the fixed base plates 51, the turnover shaft 53 is installed in the center of the end face of each fixed base plate 51 in an inserted mode, one end of the turnover shaft 53 penetrates through the fixed base plates 51 to be fixedly connected with one end of the turnover seat 52, the storage groove 54 is formed in the top end face of the turnover seat 52, the dustproof cover 55 is fixedly installed on the end face of the storage groove 54 through hinges, the limiting block 56 is arranged on the bottom end face of the turnover seat 52, one end of the limiting block 56 is fixedly; a push rod 6 is fixedly arranged on one side of the back end face of the bearing frame 4 through a screw, and an illumination assembly 7 is fixedly arranged on the top end face of the bearing frame 4; the lighting assembly 7 comprises a power box 71, an electric control board 72, a lamp holder 73 and an LED lighting lamp 74, the power box 71 is fixedly installed on the top end face of the bearing frame 4 through screws, the electric control board 72 is fixedly installed on one side end face of the power box 71 through screws, the lamp holder 73 is fixedly installed on one side end face of the power box 71 through screws, and the LED lighting lamp 74 is fixedly installed on one side of the outer portion of the lamp holder 73 through screws, so that the lighting effect is improved, and questionnaires are conveniently filled; all there is the universal wheel through screw fixed mounting, the removal of being convenient for around the bottom end surface of removal chassis 1.
The working principle of the invention is as follows: determining survey problems, determining survey purposes, determining reasons for problems through preliminary survey, selecting cores of the survey problems, performing preliminary analysis on related market conditions after the survey problems are determined, and further researching survey modes, survey specific contents, ranges and objects on the basis of determining the survey purposes; after the survey target is determined, a survey plan is made; after the survey plan is determined, a series of organization preparation work of people, property, things and the like is carried out according to the plan; after the preparation work is finished, the research data is collected and implemented; systematically collecting various data by organizing investigators to go deep into practice; there are two types of data gathering: the method comprises the following steps of firstly, obtaining original data, namely first-hand data collected by an investigator through on-site actual investigation; the field survey should select appropriate methods, mainly including visit survey, observation survey, questionnaire survey, and may be used by combining various methods; secondly, existing data, wherein, existing data includes: a. internal data of the enterprise, such as various records, statistical reports, financial reports, user incoming letters and the like in the enterprise; b. the enterprise external data mainly comprises data provided by government organs, financial institutions, statistical departments, consulting institutions and the like, relevant data published on books, documents, newspapers and magazines, information exchange data between the same industries and market conditions provided by purchasing personnel; the data collected and sorted by others; and the quality control is carried out on the checking data; wherein, the quality control comprises: a. quality control of protocols and questionnaires; b. performing quality control of the investigation; c. quality control of data arrangement and analysis; processing and analyzing information data, and processing the data obtained by market research; most of the data obtained by market research are scattered and sporadic, and some data can be unilateral and inaccurate, and must be systematically sorted and analyzed so as to obtain real data capable of reflecting the essence of the problem; the sorting and analyzing work mainly comprises the following steps: checking and correcting the data; for the data obtained by the investigation, whether the data is comprehensive or not is examined, and whether an error exists or not is determined according to whether the data is sufficient or not; whether missing or repeated parts exist, whether data and conditions are contradictory to each other, whether comparability exists, whether incomplete answers exist, whether insights are added by investigators, and the like; problems should be found and checked in time, and correction, deletion and supplement are carried out; classifying and summarizing; all the verified and corrected data are classified and summarized according to the requirements of the survey outline; for the classification of the data, attention needs to be paid to research on the difference of different types of data and the sameness of the same type of data, and attention needs to be paid to the collection and analysis of market information which is not suitable for being refined and coarse; the method is convenient for filing, searching and using, and a related statistical table or a statistical chart should be compiled; processing data by using a microcomputer, adding a card punching process, converting data information into codes and printing the codes on the card; comprehensively analyzing a large amount of data, researching the conditions of market activities and the development and change rules thereof, finding out the contradiction and the internal relation of objective things, and obtaining a conclusion which accords with the reality; for the analysis of the data, a plurality of statistical methods can be applied so as to effectively compare and make the concept of the investigation result clear; in the process of questionnaire survey, an information collecting device is needed to be used, a push rod 6 on one side of a bearing frame 4 is pushed, the information collecting device can be moved by moving a universal wheel on the bottom of a bottom frame 1, questionnaires can be conveniently filled in by a folding assembly 5 on one side of the bearing frame 4, a bearing pressure plate 57 is manually turned over, the bearing pressure plate 57 drives a turning seat 52 to turn over, the turning seat 52 rotates in a fixed bottom plate 51 through a turning shaft 53 until the bottom of the fixed bottom plate 51 is contacted with a limiting block 56, a writing pen can be taken out from the inside of a storage groove 54 after the dust cover 55 is opened by supporting the turning seat 52 through the limiting block 56, so that questionnaires can be conveniently filled in on the top of the bearing pressure plate 57, in the filling process, the illuminating assembly 7 on the top of the bearing frame 4 can have an illuminating function, and an electric control plate 72 on one side of a power box 71, the power supply box 71 can supply power to the LED illuminating lamp 74, the LED illuminating lamp 74 on one side of the lamp holder 73 can have an illuminating effect when working, so that the illuminating brightness can be improved, the questionnaire can be conveniently filled, the questionnaire can be conveniently stored in the storage box 2 after filling is finished, and waste materials can be conveniently placed through the waste material barrel 3; the reinforcing bar 8 can improve the structural stability of the bearing frame 4.
The preferred embodiments of the invention disclosed above are intended to be illustrative only. The preferred embodiments are not intended to be exhaustive or to limit the invention to the precise embodiments disclosed. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best utilize the invention. The invention is limited only by the claims and their full scope and equivalents.
Claims (8)
1. A marketing information collection method is characterized by comprising the following steps:
s1, determining survey problems, determining the purpose of the survey, determining the reason of the problems through preliminary survey, selecting the core of the survey problems, performing preliminary analysis on related market conditions after determining the survey problems, and further researching the survey mode, the specific content, the range and the objects of the survey on the basis of determining the purpose of the survey; after the survey target is determined, a survey plan is made; after the survey plan is determined, a series of organization preparation work of people, property, things and the like is carried out according to the plan;
s2, after the preparation is finished, the gathering and implementation of survey data are carried out; systematically collecting various data by organizing investigators to go deep into practice; there are two types of data gathering: the method comprises the following steps of firstly, obtaining original data, namely first-hand data collected by an investigator through on-site actual investigation; the field survey should select appropriate methods, mainly including visit survey, observation survey, questionnaire survey, and may be used by combining various methods; the existing data, namely the data collected and sorted by others; and the quality control is carried out on the checking data;
s3, processing and analyzing the information data, and processing the data obtained by market research; most of the data obtained by market research are scattered and sporadic, and some data can be unilateral and inaccurate, and must be systematically sorted and analyzed so as to obtain real data capable of reflecting the essence of the problem; the sorting and analyzing work mainly comprises the following steps:
(1) checking and correcting the data; for the data obtained by the investigation, whether the data is comprehensive or not is examined, and whether an error exists or not is determined according to whether the data is sufficient or not; whether missing or repeated parts exist, whether data and conditions are contradictory to each other, whether comparability exists, whether incomplete answers exist, whether insights are added by investigators, and the like; problems should be found and checked in time, and correction, deletion and supplement are carried out;
(2) classifying and summarizing; all the verified and corrected data are classified and summarized according to the requirements of the survey outline; for the classification of the data, attention needs to be paid to research on the difference of different types of data and the sameness of the same type of data, and attention needs to be paid to the collection and analysis of market information which is not suitable for being refined and coarse; the method is convenient for filing, searching and using, and a related statistical table or a statistical chart should be compiled; processing data by using a microcomputer, adding a card punching process, converting data information into codes and printing the codes on the card;
s4, comprehensively analyzing a large amount of data, researching the conditions of market activities and the development and change rules thereof, finding out the contradiction and the internal relation of objective things, and obtaining a conclusion which accords with the reality; for the analysis of the data, various statistical methods can be applied so as to effectively compare and make the concept of the investigation result clear.
2. The marketing information collecting method of claim 1, wherein in the step S2, the existing data comprises:
a. internal data of the enterprise, such as various records, statistical reports, financial reports, user incoming letters and the like in the enterprise;
b. the external data of the enterprise mainly comprises data provided by government organs, financial institutions, statistical departments, consulting institutions and the like, relevant data published on books, documents, newspapers and magazines, information exchange data between the same industries and market conditions provided by purchasing personnel.
3. The marketing information collection method according to claim 1, wherein in the step S2, the quality control comprises:
a. quality control of protocols and questionnaires;
b. performing quality control of the investigation;
c. quality control of data arrangement and analysis.
4. The marketing information collection device is characterized by comprising a movable chassis (1), a storage box (2), a waste material cylinder (3), a bearing frame (4), a folding assembly (5), a push rod (6) and a lighting assembly (7), wherein the storage box (2) is fixedly installed on one side of the top of the end face of the movable chassis (1) through a bolt, the waste material cylinder (3) is fixedly installed on the other side of the top of the end face of the movable chassis (1) through a bolt, the bearing frame (4) is fixedly installed on the end face of the top of the movable chassis (1), the folding assembly (5) is arranged on one side of the end face of the bearing frame (4), the push rod (6) is fixedly installed on one side of the end face of the back of the bearing frame (4) through a bolt, and the lighting assembly (7) is fixedly installed on the end face;
the folding assembly (5) comprises fixed base plates (51), turnover seats (52), turnover shafts (53), storage grooves (54), dust covers (55), limiting blocks (56) and bearing pressing plates (57), wherein the two fixed base plates (51) are fixedly installed on two sides of the end face of a bearing frame (4) respectively through welding, the turnover seats (52) are arranged between the fixed base plates (51), the turnover shafts (53) are installed in the center of the end face of the fixed base plates (51) in an inserted mode, one ends of the turnover shafts (53) penetrate through the fixed base plates (51) and are fixedly connected with one ends of the turnover seats (52), the storage grooves (54) are formed in the top end face of the turnover seats (52), the dust covers (55) are fixedly installed on the end faces of the storage grooves (54) through hinges, the limiting blocks (56) are arranged on the bottom end faces of the turnover seats (52), and one ends of the limiting blocks (56) are fixedly connected with the bearing, and a bearing pressing plate (57) is fixedly arranged on one side end face of the turnover seat (52) through screws.
5. The marketing information collection device according to claim 4, wherein universal wheels are fixedly mounted on the periphery of the bottom end face of the movable chassis (1) through screws.
6. The marketing information collection device according to claim 4, wherein a door is fixedly mounted to one side of the end surface of the storage box (2) by a hinge.
7. The marketing information collection device according to claim 4, wherein a square groove is formed in the center of the end surface of the bearing frame (4), and a plurality of reinforcing rods (8) are fixedly installed on the end surface of the square groove by welding.
8. The marketing information collection device according to claim 4, wherein the lighting assembly (7) comprises a power supply box (71), an electric control board (72), a lamp holder (73) and an LED lighting lamp (74), the power supply box (71) is fixedly installed on the top end face of the bearing frame (4) through screws, one side end face of the power supply box (71) is fixedly provided with the electric control board (72) through screws, one side end face of the power supply box (71) is fixedly provided with the lamp holder (73) through screws, and one side of the outside of the lamp holder (73) is fixedly provided with the LED lighting lamp (74) through screws.
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CN112686714A (en) * | 2021-01-22 | 2021-04-20 | 青岛黄海学院 | Information acquisition device and information acquisition method for international marketing |
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CN112686714A (en) * | 2021-01-22 | 2021-04-20 | 青岛黄海学院 | Information acquisition device and information acquisition method for international marketing |
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