CN112686714A - Information acquisition device and information acquisition method for international marketing - Google Patents
Information acquisition device and information acquisition method for international marketing Download PDFInfo
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- CN112686714A CN112686714A CN202110087507.5A CN202110087507A CN112686714A CN 112686714 A CN112686714 A CN 112686714A CN 202110087507 A CN202110087507 A CN 202110087507A CN 112686714 A CN112686714 A CN 112686714A
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Abstract
The invention discloses an information acquisition device for international marketing, which comprises a mounting base, wherein the mounting base is in a rectangular frame shape, an information collection box is fixedly connected between four support frame bodies of four support frame bodies which are distributed in a rectangular array mode and fixedly connected to the top of the mounting base, an accommodating groove is formed in the top of the information collection box, an electric telescopic rod is fixedly installed on the left side of the bottom of the accommodating groove, and a liquid crystal display is fixedly connected to the telescopic end of the electric telescopic rod. The information acquisition method for international marketing determines a planning theme according to the information to be collected, determines the source of the information according to the theme, determines the specific method for acquiring the information according to the source of the information, collects the required information from different information sources, arranges and processes the required information, and repeatedly checks and screens out useful information, so that the acquired information is used respectively, and unexpected planning creativity can be generated in the process.
Description
Technical Field
The invention relates to the technical field of marketing, in particular to an information acquisition device and an information acquisition method for international marketing.
Background
Marketing, also called marketology, marketing or marketing, is the category of commodity economy, and is an economic connection form in which commodities are exchanged for content. For an enterprise, the market is the starting point and home for the marketing campaign. Marketing is a function, and is an activity, process and system that organizations create, communicate, spread and deliver customer value for the benefit of themselves and stakeholders, bringing economic value to customers, clients, partners and the whole society. Mainly refers to the process of the marketing personnel developing the operation and sales activities aiming at the market.
When international marketing is carried out, information acquisition is needed. In the traditional information acquisition device and the traditional information acquisition method, the acquired information contains more error information, so that the accuracy of information acquisition is easily influenced.
Therefore, an information acquisition device and an information acquisition method for international marketing are needed to be designed so as to solve the problems.
Disclosure of Invention
The invention aims to provide an information acquisition device and an information acquisition method for international marketing, which aim to solve the problems in the background art.
In order to achieve the purpose, the invention provides the following technical scheme: the utility model provides an information acquisition device for international marketing, includes mounting base, mounting base is the rectangle frame form, and four support fixedly connected with information collecting box between the support body of four support bodies of its four rectangle array distributions of top fixedly connected with, the groove of accomodating has been seted up at information collecting box's top, and the left side fixed mounting who accomodates the groove tank bottom has electric telescopic handle, electric telescopic handle's flexible end fixedly connected with LCD, and fixed mounting has the information control platform on the LCD, information control platform and LCD electric connection, and LCD and information control platform all are located accomodate the inslot.
Preferably, the inside of information collecting box sets up the flexible groove of horizontal setting, and the inside sliding connection in flexible groove has limit stop, one side fixedly connected with of limit stop and the flexible groove looks adaptation write the carrier plate, and write the other end of carrier plate and extend to outside the flexible groove.
Preferably, the bottom of the mounting base is fixedly connected with a strong tool, and the bottom of the strong tool is provided with a self-locking universal wheel.
Preferably, the number of the strong tools and the number of the self-locking universal wheels are four, and the four strong tools are distributed at the edges of four corners of the bottom of the mounting base.
Preferably, the side surface of the information collecting box is fixedly connected with two symmetrically arranged push handles, and the surfaces of the push handles are sleeved with protective pads.
Preferably, the top of the support frame body is movably provided with a protective cover shell through a pin shaft, and the protective cover shell is positioned above the information collecting box.
An information acquisition method for international marketing, characterized in that: comprises the following steps
S1: determining information to be collected, and obtaining the basis of the information requires a large amount of information as support, the information comes from not only the international market, but also from the daily life of people, a planned theme is determined according to the information to be collected, and then, the information of all aspects is immediately collected to serve the theme;
s2: the information source is determined according to the information to be collected, the information source can be divided into two types, one type is the existing information of the data, the data usually comes from the existing books and magazines, the existing internal data of enterprises, the general survey and statistical data published by governments, the existing registered data, the existing investigation reports and the like, and the information of the data is indirectly obtained and is called as the second-hand information or the secondary information; the other is market research data information which comes from consumers, distributors, competition groups and raw material suppliers, and the data can be obtained by direct research, so the data is called as first-hand data information or primary data information;
s3: determining an information acquisition method, wherein the information acquisition method is different according to different information sources, one hand of information acquisition needs to plan personnel to visit and investigate in person, and the other hand of information acquisition only needs to look up related information;
s4: the information is sorted to different degrees according to the collection method, the existing data information can improve the accuracy of information sources according to the existing data information of local people, and the market survey data information can be investigated on the spot by planning personnel and the quality of the information obtained by investigation is checked;
s5: the collected information is repeatedly reviewed, the collected information is reasonably managed, and unexpected planning new ideas are generated in the process of reviewing the collected information.
Compared with the prior art, the invention has the beneficial effects that:
(1) the information acquisition method for international marketing determines a planning theme according to the information to be collected, determines the source of the information according to the theme, determines the specific method for acquiring the information according to the source of the information, collects the required information from different information sources, arranges and processes the required information, and repeatedly checks and screens out useful information, so that the acquired information is used, unexpected planning originality can be generated in the process, the accuracy of the acquired information is high, the fault tolerance rate is improved, and the information acquisition method is more suitable for marketing of the international market.
(2) This information acquisition device for international marketing, electric telescopic handle extension drive LCD shifts out and accomodates the groove, and the operable information control cabinet of staff this moment registers the information of gathering into the book, and the information of its collection can be shown by LCD, makes it look over directly perceived clearly and definitely to the information of staff's record, management and audit collection.
Drawings
FIG. 1 is a perspective view of the structure of the present invention;
FIG. 2 is a structural cross-sectional view of the structural information collection box of the present invention;
FIG. 3 is a perspective view of the protective enclosure of the present invention shown open;
fig. 4 is a schematic view of the structure of the writing board moving into the conveying groove.
In the figure: 1. mounting a base; 2. a support frame body; 3. an information collection box; 4. a receiving groove; 5. an electric telescopic rod; 6. a liquid crystal display; 7. an information console; 8. a telescopic groove; 9. a limit stop block; 10. a writing support plate; 11. a strong tool; 12. a self-locking universal wheel; 13. a push handle; 14. a protective housing.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1-4, the present invention provides a technical solution: an information acquisition device for international marketing, which comprises a mounting base 1, wherein the mounting base 1 is in a rectangular frame shape, the top of the mounting base is fixedly connected with four support frame bodies 2 distributed in a rectangular array, an information collecting box 3 is fixedly connected among the four support frame bodies 2, the top of the information collecting box 3 is provided with an accommodating groove 4, the left side of the bottom of the accommodating groove 4 is fixedly provided with an electric telescopic rod 5, the telescopic end of the electric telescopic rod 5 is fixedly connected with a liquid crystal display 6, an information control platform 7 is fixedly arranged on the liquid crystal display 6, the information control platform 7 is electrically connected with the liquid crystal display 6, the liquid crystal display 6 and the information control platform 7 are both positioned in the accommodating groove 4, the electric telescopic rod 5 can be started when in use, the electric telescopic rod 5 extends to drive the liquid crystal display 6 to move out of the accommodating groove 4, at the moment, a worker can operate the information control, the collected information can be displayed by the liquid crystal display 6, so that the viewing is visual and clear, and the collected information can be recorded, managed and checked by workers conveniently.
The flexible groove 8 of horizontal setting is seted up to information collecting box 3's inside, and the inside sliding connection of flexible groove 8 has limit stop 9, one side fixedly connected with of limit stop 9 and the carrier plate 10 of writing of flexible groove 8 looks adaptation, and the other end of writing carrier plate 10 extends to outside flexible groove 8, and it writes carrier plate 10 and can slide in flexible groove 8, makes it can freely extend to use when gathering information, can put the data on it and look up etc..
The bottom of the mounting base 1 is fixedly connected with a strong tool 11, and the bottom of the strong tool 11 is provided with a self-locking universal wheel 12, so that the flexibility of the collecting device is enhanced, and the collecting device can be moved to different sites for collection.
The number of strong utensil 11 and auto-lock universal wheel 12 is four, and four strong utensils 11 distribute in the four corners edge of mounting base 1 bottom, improve stability.
The side of the information collecting box 3 is fixedly connected with two symmetrically arranged pushing handles 13, and the surface of the pushing handle 13 is sleeved with a protective pad, so that the collecting device is convenient to push.
The top of the support frame body 2 is movably provided with a protective cover 14 through a pin shaft, the protective cover 14 is positioned above the information collecting box 3, and the protective cover 14 can protect the liquid crystal display 6 when not in use.
An information acquisition method for international marketing comprises the following steps
S1: determining information to be collected, and obtaining the basis of the information requires a large amount of information as support, the information comes from not only the international market, but also from the daily life of people, a planned theme is determined according to the information to be collected, and then, the information of all aspects is immediately collected to serve the theme;
s2: the information source is determined according to the information to be collected, the information source can be divided into two types, one type is the existing information of the data, the data usually comes from the existing books and magazines, the existing internal data of enterprises, the general survey and statistical data published by governments, the existing registered data, the existing investigation reports and the like, and the information of the data is indirectly obtained and is called as the second-hand information or the secondary information; the other is market research data information which comes from consumers, distributors, competition groups and raw material suppliers, and the data can be obtained by direct research, so the data is called as first-hand data information or primary data information;
s3: determining an information acquisition method, wherein the information acquisition method is different according to different information sources, one hand of information acquisition needs to plan personnel to visit and investigate in person, and the other hand of information acquisition only needs to look up related information;
s4: the information is sorted to different degrees according to the collection method, the existing data information can improve the accuracy of information sources according to the existing data information of local people, and the market survey data information can be investigated on the spot by planning personnel and the quality of the information obtained by investigation is checked;
s5: the collected information is repeatedly reviewed, the collected information is reasonably managed, and unexpected planning new ideas are generated in the process of reviewing the collected information.
The method comprises the steps of determining a planning theme according to information to be collected, determining the source of the information according to the theme, determining a specific method for collecting the information according to the source of the information, collecting required information from different information sources, sorting and processing the required information, and repeatedly auditing and screening out useful information, so that the collected information is used, unexpected planning originality can be generated in the process, the accuracy of the collected information is high, the fault tolerance rate is improved, and the method is more suitable for marketing of the international market.
Those not described in detail in this specification are within the skill of the art.
Although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that various changes in the embodiments and/or modifications of the invention can be made, and equivalents and modifications of some features of the invention can be made without departing from the spirit and scope of the invention.
Claims (7)
1. The utility model provides an information acquisition device for international marketing, includes mounting base (1), its characterized in that: mounting base (1) is the rectangle frame form, and four support body (2) that four rectangle array of its top fixedly connected with distribute four support fixedly connected with information collecting box (3) between support body (2), the top of information collecting box (3) has been seted up and has been accomodate groove (4), and the left side fixed mounting who accomodates groove (4) tank bottom has electric telescopic handle (5), the flexible fixedly connected with LCD (6) of electric telescopic handle (5), and fixed mounting has information console (7) on LCD (6), information console (7) and LCD (6) electric connection, and LCD (6) and information console (7) all are located and accomodate groove (4).
2. The information acquisition apparatus for international marketing according to claim 1, characterized in that: the information collection box (3) inside is seted up flexible groove (8) of horizontal setting, and the inside sliding connection in flexible groove (8) has limit stop (9), one side fixedly connected with of limit stop (9) and flexible groove (8) looks adaptation write carrier plate (10), and the other end of writing carrier plate (10) extends to outside flexible groove (8).
3. The information acquisition apparatus for international marketing according to claim 1, characterized in that: the bottom of the mounting base (1) is fixedly connected with a strong tool (11), and the bottom of the strong tool (11) is provided with a self-locking universal wheel (12).
4. The information acquisition apparatus for international marketing according to claim 3, characterized in that: the number of the strong tools (11) and the number of the self-locking universal wheels (12) are four, and the four strong tools (11) are distributed at the edges of four corners of the bottom of the mounting base (1).
5. The information acquisition apparatus for international marketing according to claim 1, characterized in that: the side surface of the information collecting box (3) is fixedly connected with two symmetrically arranged push handles (13), and the surface of each push handle (13) is sleeved with a protective pad.
6. The information acquisition apparatus for international marketing according to claim 1, characterized in that: the top of the support frame body (2) is movably provided with a protective cover shell (14) through a pin shaft, and the protective cover shell (14) is positioned above the information collecting box (3).
7. An information acquisition method for international marketing, characterized in that: comprises the following steps
S1: determining information to be collected, and obtaining the basis of the information requires a large amount of information as support, the information comes from not only the international market, but also from the daily life of people, a planned theme is determined according to the information to be collected, and then, the information of all aspects is immediately collected to serve the theme;
s2: the information source is determined according to the information to be collected, the information source can be divided into two types, one type is the existing information of the data, the data usually comes from the existing books and magazines, the existing internal data of enterprises, the general survey and statistical data published by governments, the existing registered data, the existing investigation reports and the like, and the information of the data is indirectly obtained and is called as the second-hand information or the secondary information; the other is market research data information which comes from consumers, distributors, competition groups and raw material suppliers, and the data can be obtained by direct research, so the data is called as first-hand data information or primary data information;
s3: determining an information acquisition method, wherein the information acquisition method is different according to different information sources, one hand of information acquisition needs to plan personnel to visit and investigate in person, and the other hand of information acquisition only needs to look up related information;
s4: the information is sorted to different degrees according to the collection method, the existing data information can improve the accuracy of information sources according to the existing data information of local people, and the market survey data information can be investigated on the spot by planning personnel and the quality of the information obtained by investigation is checked;
s5: the collected information is repeatedly reviewed, the collected information is reasonably managed, and unexpected planning new ideas are generated in the process of reviewing the collected information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110087507.5A CN112686714A (en) | 2021-01-22 | 2021-01-22 | Information acquisition device and information acquisition method for international marketing |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110087507.5A CN112686714A (en) | 2021-01-22 | 2021-01-22 | Information acquisition device and information acquisition method for international marketing |
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| CN112686714A true CN112686714A (en) | 2021-04-20 |
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2021
- 2021-01-22 CN CN202110087507.5A patent/CN112686714A/en active Pending
Patent Citations (8)
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| CN110276630A (en) * | 2018-03-15 | 2019-09-24 | 青岛农业大学 | A kind of marketing information management analytical equipment across data source |
| CN208444533U (en) * | 2018-08-10 | 2019-01-29 | 张晗 | A kind of marketing data statistics auxiliary tool |
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