CN112053121A - Merchant joint marketing system based on SAAS - Google Patents
Merchant joint marketing system based on SAAS Download PDFInfo
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- CN112053121A CN112053121A CN202010698074.2A CN202010698074A CN112053121A CN 112053121 A CN112053121 A CN 112053121A CN 202010698074 A CN202010698074 A CN 202010698074A CN 112053121 A CN112053121 A CN 112053121A
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- 102100036366 ProSAAS Human genes 0.000 title claims abstract description 14
- 101001072091 Homo sapiens ProSAAS Proteins 0.000 title claims abstract description 13
- 238000000034 method Methods 0.000 claims description 26
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- 230000001960 triggered effect Effects 0.000 claims description 3
- 238000012550 audit Methods 0.000 claims description 2
- 230000002079 cooperative effect Effects 0.000 abstract 1
- 230000000875 corresponding effect Effects 0.000 abstract 1
- 230000000694 effects Effects 0.000 description 5
- 238000006243 chemical reaction Methods 0.000 description 4
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- 238000007405 data analysis Methods 0.000 description 1
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The invention relates to a merchant joint marketing system based on SAAS, comprising: the system comprises a merchant registration module, a cooperative merchant matching module, a cooperative merchant inviting module, a cooperative result feedback singleton module, a marketing combination module and a transaction settlement module, wherein the merchant registration module is used for acquiring merchant registration information and authenticating and auditing the merchant registration information, the cooperative merchant matching module is used for matching a partner for a successfully registered merchant according to the merchant registration information, the cooperative merchant inviting module is used for selecting the partner by a merchant according to a matching result and inviting the partner by means of cooperative intention information, the cooperation result feedback singleton module is used for feeding back a decision result of the invited partner to the merchant, the marketing combination module is used for acquiring merchant marketing resource information, generating a marketing model for the merchant establishing a cooperative relationship and recommending a corresponding channel for the marketing model, and the transaction settlement module is used for settling transaction data. The invention can enable the merchant to quickly establish a cooperative relationship with the cooperative partners, interface resources and execute cross-border cooperative activities.
Description
Technical Field
The invention relates to a network technology and an information processing technology, in particular to a merchant joint marketing system.
Background
With the rapid development of internet technology, more and more enterprises begin to develop online marketing, even most of the enterprises are mainly online marketing, the online marketing flow cost of the enterprises rises year by year, meanwhile, false data increases, channel fragmentation management is difficult, the marketing cost rises rapidly, the attractiveness of single-brand marketing is reduced, propagation and marketing are split, the consistency of consumer experience is difficult to maintain, the marketing conversion effect is reduced, marketing data is dispersed on different platforms, a data island is formed, and full-chain marketing analysis and optimization are difficult to perform.
Aiming at the problems that the online marketing cost of an enterprise is rapidly increased and the marketing effect of a single brand is poor at present, the realization of cross-brand and cross-field marketing is an effective means for solving the problems.
At present, cross-border cooperation is achieved by means of artificial searching, such as cross-border marketing of hot pot and Wanglaoji, and mainly based on observation of marketers on markets and understanding of characteristics of related products, coincidence of client groups between two products is found, and cross-border marketing is achieved by directly searching for hot pot shop responsible persons to negotiate. Although the cross-border marketing achieves a good marketing effect, the cross-border marketing is realized based on personal knowledge and capability of marketing personnel, certain uncertainty exists, meanwhile, the whole process of realizing the cross-border marketing is operated manually, the cost is high, and the efficiency is low.
Disclosure of Invention
In order to overcome the defects of the prior art, the invention aims to provide a merchant joint marketing method and a merchant joint marketing system, which can help merchants in different fields and brands to realize matching, so that the merchants are helped to better find out the opportunity of cross-border marketing, the marketing effect is improved, and the marketing cost is reduced.
The purpose of the invention is realized by adopting the following technical scheme:
a merchant joint marketing method based on SAAS, the method comprising:
the merchant registration module is used for acquiring merchant registration information and authenticating and verifying the merchant registration information;
the cooperative merchant matching module is used for matching a partner for a successfully registered merchant according to the registration information of the merchant;
the cooperative merchant invitation module is used for the merchant to select a partner through the matching result and invite the partner through the intention information;
the cooperation result feedback module is used for feeding back the decision result of the invited partner to the merchant; and if yes, adding information of the two parties, otherwise, ending the recommendation process, and performing the matching of the cooperative merchants again.
The marketing combination module is used for acquiring the marketing resource information of the merchants, generating a marketing model for the merchants establishing the cooperation relationship, and recommending corresponding channels for the marketing model;
and the transaction settlement module is used for settling the transaction data generated by the marketing model in the recommendation channel.
Further, the merchant registration information includes merchant basic information, merchant authentication information, merchant resource information, and merchant sales information; wherein the content of the first and second substances,
basic information of the merchant: merchant name, merchant head portrait, merchant brief introduction, customer service contact and merchant label;
the merchant authentication information: enterprise name, business license photo, unified social credit code, legal identity card, office address, contact;
the merchant resource information: resource type, resource name, resource configuration characteristic value, resource visible range and resource settlement price;
the merchant sales information: the system comprises card information, gift bag information, red bag information, consumer group information, historical sales information and sales channel information.
Further, the card information includes: the method comprises the following steps of (1) card and ticket basic attribute, card and ticket sales attribute and card and ticket marketing attribute;
the gift bag information includes: the method comprises the following steps of (1) forming contents of a gift package, basic attributes of the gift package, sale attributes of the gift package and marketing attributes of the gift package;
the red packet information includes: the method comprises the following steps of red packet composition content, red packet basic attribute and red packet marketing attribute;
the sales channel information includes a channel basic attribute, a channel sales attribute.
Further, the authentication audit comprises:
comparing the information, namely comparing the merchant registration information with data obtained by an authoritative enterprise credit service platform and a third-party information service platform;
and auditing reminding, namely recording information which does not meet the requirements in the merchant registration information, feeding back the information to the merchant, and reminding reasons.
Further, the cooperative merchant matching can be triggered autonomously by the merchant or recommended by an algorithm, wherein the algorithm comprises a label algorithm, a resource algorithm and an industry algorithm.
Further, the intention-to-collaborate information includes a collaboration mode and a proposal.
Further, the marketing model includes: the combined gift bag model is a combination of a commodity and a card ticket, and the fission red envelope model is a combination of the card ticket and the card ticket.
Further, the recommending the corresponding channel for the marketing model comprises: tag algorithm recommendation, consumer recommendation, historical transaction recommendation.
Compared with the prior art, the invention has the beneficial effects that:
(1) cross-border marketing can be better realized according to the relevant information of the commercial tenant, and marketing effect is improved.
(2) The merchant with the marketing cost reduced can judge whether the business accords with the cross-boundary merchant to be searched according to the matching result, so that the contact is established, and the search of the cross-boundary target customer is realized.
(3) The method and the system have the advantages that the more detailed merchant information is used for judging the establishment of the friend relationship among merchants, accurate and efficient merchant cooperation can be performed, and the accuracy, the tightness and the auditing efficiency of adding friends for merchants are improved. Adapts to the future demand of the rapid development of the internet and can
And the cooperative friction caused by the opaque information among merchants is reduced, and the cross-boundary is smoother and more efficient.
Drawings
Fig. 1 is a schematic structural diagram of a merchant joint marketing system based on SAAS according to an embodiment of the present invention.
Detailed Description
The present invention will be further described with reference to the accompanying drawings and specific embodiments, and it should be noted that, in the premise of no conflict, the following described embodiments or technical features may be arbitrarily combined to form a new embodiment:
referring to fig. 1, fig. 1 shows a structure of a SASS-based merchant joint marketing system according to an exemplary embodiment of the present invention, including:
s101, a merchant registration module is used for acquiring merchant registration information and authenticating and verifying the merchant registration information;
in this embodiment, the system is based on an SAAS software service platform to improve registration service for merchants and obtain merchant registration information, where the merchant registration information includes merchant basic information, merchant authentication information, merchant resource information, and merchant sales information; wherein the content of the first and second substances,
basic information of the merchant: merchant name, merchant head portrait, merchant brief introduction, customer service contact and merchant label;
the merchant authentication information: enterprise name, business license photo, unified social credit code, legal identity card, office address, contact;
the merchant resource information: resource type, resource name, resource configuration characteristic value, resource visible range and resource settlement price;
the merchant sales information: the system comprises card information, gift bag information, red bag information, consumer group information, historical sales information and sales channel information.
Further, the card information includes: the method comprises the following steps of (1) card and ticket basic attribute, card and ticket sales attribute and card and ticket marketing attribute;
the gift bag information includes: the method comprises the following steps of (1) forming contents of a gift package, basic attributes of the gift package, sale attributes of the gift package and marketing attributes of the gift package;
the red packet information includes: the method comprises the following steps of red packet composition content, red packet basic attribute and red packet marketing attribute;
the sales channel information includes a channel basic attribute, a channel sales attribute.
It should be noted that the merchant label in this embodiment refers to the industry where the merchant is located and target customer information of the merchant, if the target customer is an enterprise, the customer label includes the industry information of the target customer, and if the target customer is a consumer, the customer label includes gender, age, and other special information of the consumer, for example, for students, etc., the customer label may set a pre-option through software, and the merchant determines its own label through selection when registering.
In order to improve the accuracy of the authentication and verification, as a preferred embodiment, the information of the merchant can be acquired through some channels, for example, through an authoritative enterprise credit service platform and a third-party information service platform (such as enterprise investigation and the like), the acquired information is compared with the information provided by the merchant, if the authentication and verification are successful, the merchant is prompted to verify successfully, if the authentication and verification are unsuccessful, the merchant is prompted to verify unsuccessfully, the reason why the merchant is not in conformity with the merchant is recorded, and the reason is sent to the merchant, so that the merchant can modify or provide the information in conformity with the requirements at one time, and the influence on the experience of the merchant caused by multiple times of verification failures caused by multiple times of providing the information in conformity with the requirements by.
S102, a cooperative merchant matching module is used for matching a partner for a successfully registered merchant according to the registration information of the merchant;
in this embodiment, the matching process may be triggered by a merchant or recommended by an algorithm of software, and there may be three methods for the cooperative merchant matching, or a combination of the three methods, where one is recommended by a label algorithm: the label algorithm recommendation is specifically an attribution algorithm, namely, the business is divided into different types according to label factors influencing business cross-border cooperation, and the business is scored according to the influence of the different types of labels to obtain a recommended reference value. When recommendation is performed, merchants with similar labels are searched first, and then recommendation is performed from large to small according to the reference value. And secondly, recommending through a resource algorithm, thirdly, recommending through an industry algorithm, wherein the resource algorithm and the industry algorithm also adopt an attribution algorithm, the specific implementation modes of the resource algorithm and the industry algorithm are similar to those of a label algorithm, and one is based on the resource factor and the other is based on the industry factor when the reference value is scored. After the three recommended values are obtained through the three algorithms, the three values can be subjected to arithmetic average or weighted average calculation to obtain recommended values, and the cooperative merchant recommendation is performed according to the recommended values.
S103, a cooperative merchant invitation unit is used for the merchant to select a partner through the matching result and invite the partner through the intention information;
preferably, in order to increase the understanding of the offer cooperative business on the cross-border cooperation of the two parties, the probability of the offer cooperative business passing the request is increased, the cooperation intention information includes a cooperation mode and a proposal, and the business can add the cooperation mode and the proposal to the cooperation intention information.
S104, a cooperation result feedback unit is used for feeding back the decision result of the invited partner to the merchant; and if yes, mutually adding information of the two parties, otherwise, ending the recommendation process and returning to the cooperative merchant matching unit.
In this embodiment, the merchant sends the cooperation intention to the invitation cooperative merchant for the decision of the invitation cooperative merchant, and the invitation cooperative merchant may acquire the basic information and the authentication information of the merchant through the cooperation intention information, so as to invite the cooperative merchant to make a decision on whether to cooperate or not. When the invitation cooperative merchant triggers an agreement command, returning agreement information to the merchant, and adding information of the other party in the information columns of the two cooperative merchants; in one embodiment, in order to improve the efficiency of both parties, reminding information can be generated and sent to the corresponding contact way through the contact way left by both parties, and if the reminding information of receiving the invitation information of the cooperation intention is sent to the contact way of the contracting cooperative merchant, the reminding information of receiving the feedback information is sent to the contact way of the merchant. In another embodiment, the merchant may reject the information of the cooperative merchant when searching for the cooperative merchant again, and marks the information of the cooperative merchant so as to remind the customer of not repeatedly generating the information. Of course, if the merchant can regenerate the information of the intention of cooperation after having better cooperation mode and proposal, only a reminder is made here.
S105: the marketing combination module is used for acquiring the marketing resource information of the merchants, generating a marketing model for the merchants establishing the cooperation relationship, and recommending corresponding channels for the marketing model;
when a merchant needs to perform cross-boundary marketing, resources needing to be released are selected firstly, and the system acquires the resource information of the merchant when the merchant performs information registration before, so that the system can select the resources for cross-boundary marketing from the resources of the merchant according to the releasing requirements of the merchant, and a marketing model is constructed.
In this embodiment, specifically, the marketing model includes a combined gift package model and a fission red package model, the combined gift package model is a combination of a commodity and a card ticket, and the fission red package model is a combination of the card ticket and the card ticket.
After the merchant selects the resources for cross-border marketing, the system can construct a marketing model between the commercial merchants through a label algorithm according to the resources selected by the merchant, for example, the merchant registration information includes commodity information and card ticket information, and the merchant label is matched with the commodity and card ticket labels. And respectively sorting the product list and the card ticket list from high to low according to the matching degree of the labels, wherein the higher the label matching degree is, the higher the label matching degree is.
The matching degree of the label is the number of the product labels matched with the merchant label/the number of the merchant labels.
The top commodities and cards are ranked from high to low according to the sales/distribution data of the products and cards in the last 30 days under the condition that the attributes of the commodities and cards are closest to the merchants and the matching degree of the labels is the same. The higher the conversion of the product, the card, the more front the proof is, the more attractive it is to the consumer.
Based on the rules, the merchant selects the products and the cards which are recommended in the sequence, and combines the products and the cards into a corresponding combined gift bag and a fission red packet for marketing promotion.
It should be noted that, because the merchant registration information further includes the red envelope information, the model in this embodiment may not be limited to the range of the model of the combined gift package and the fission red envelope, and different models may be generated by directly combining two or three of the gift certificate, the commodity, and the red envelope based on the same method and actual requirements.
It is worth mentioning that recommending the corresponding channel for the marketing model includes: tag algorithm recommendation, consumer recommendation, historical transaction recommendation.
The system needs to select a corresponding recommendation channel for the marketing model of the merchant to provide the merchant with the option of selecting the corresponding marketing channel for resource delivery, specifically including one or a combination of label algorithm recommendation, consumer recommendation and historical transaction recommendation. The label algorithm recommendation is specifically an attribution algorithm, namely labels of marketing resources are classified into different categories, labels influencing marketing channels are obtained through research or big data analysis, and the influence of each label on the marketing channels is obtained, so that the influence value of the label on the marketing channels is obtained, and the marketing channels are recommended according to the marketing values.
And taking the combined gift bag and the fission red packet as an explanation, and matching with the channel label based on the combined gift bag, the products in the fission red packet and the card ticket label. And (4) sorting and recommending the channel list from high to low in the matching degree of the labels, wherein the more advanced channels are more suitable for delivery.
And the label matching degree is the number of channel labels/marketing resource labels matched with the marketing resource labels.
The more advanced channel, the more consistent the multi-merchant products and the cards in the marketing resources, the more suitable the contents in the products and the cards are for exhibition.
When the channels are selected, the merchants can mutually release the cooperative merchants, and the mutual pushing of private domain flow is realized by recommending through the sales channels of the merchants, so that the large opening of the private domain flow is realized, and the marketing conversion is promoted. The method can also be put into public channels, such as some televisions, multimedia platforms and the like, share public domain traffic, pay generated in the putting process, and divide the combined multi-merchant resources from commissions, so that grouping is realized, the putting cost is reduced, and the marketing conversion is promoted.
And the merchant selects the channel for sequencing recommendation based on the rules to release the marketing resources.
The consumer recommendations and the historical transaction recommendations may be referred to as recommendations of the tagging algorithm. The combined recommendation algorithm is specifically an arithmetic mean algorithm or a weighted mean algorithm, that is, the obtained tag influence value, consumer influence value and historical transaction influence value are subjected to arithmetic mean or weighted mean according to different influences of various parameters to obtain a marketing channel recommendation value so as to perform channel recommendation.
And S106, the transaction settlement module is used for settling the transaction data generated by the marketing model in the recommendation channel.
After the marketing resources are released in the channels, settlement is carried out according to transaction data generated by different channels. The commission is first deducted according to commission rules set by the channel, and the remaining transaction amount is then settled between different merchants. The transaction settlement module in the embodiment refers to the existing method, such as cross-border marketing of hot pot herbal tea delivery, and carries out marketing through a takeaway platform channel, and the settlement can be as follows: settlement is performed based on sales generated by the take-away platform, or each order. Firstly, deducting platform channel commission in the sales amount according to the promotion commission settlement rule of said platform, in the rest sales amount, there can be two methods for settlement, one is that the cost is divided into respective accounts according to the preset proportion of two parties or several parties, and another is that the cost is divided into respective accounts, then the rest amount is divided into respective accounts according to the preset proportion.
The foregoing is merely a preferred embodiment of the invention and is not intended to limit the invention in any manner; those skilled in the art can readily practice the invention as shown and described in the drawings and detailed description herein; however, those skilled in the art should appreciate that they can readily use the disclosed conception and specific embodiments as a basis for designing or modifying other structures for carrying out the same purposes of the present invention without departing from the scope of the invention as defined by the appended claims; meanwhile, any changes, modifications, and evolutions of the equivalent changes of the above embodiments according to the actual techniques of the present invention are still within the protection scope of the technical solution of the present invention.
Claims (8)
1. A merchant joint marketing system based on SAAS is characterized by comprising:
the merchant registration module is used for acquiring merchant registration information and authenticating and verifying the merchant registration information;
the cooperative merchant matching module is used for matching a partner for a successfully registered merchant according to the registration information of the merchant;
the cooperative merchant invitation module is used for the merchant to select a partner through the matching result and invite the partner through the intention information;
the cooperation result feedback list module is used for feeding back the decision result of the invited partner to the merchant; if yes, adding information of the two parties mutually to establish a cooperative relationship; otherwise, ending the recommendation process and returning to the cooperative merchant matching module;
the marketing combination module is used for acquiring the marketing resource information of the merchants, generating a marketing model for the merchants establishing the cooperation relationship, and recommending corresponding channels for the marketing model;
and the transaction settlement module is used for settling the transaction data generated by the marketing model in the recommendation channel.
2. The SAAS-based merchant joint marketing system of claim 1, wherein the merchant registration information comprises merchant basic information, merchant authentication information, merchant resource information, merchant sales information; wherein the content of the first and second substances,
basic information of the merchant: merchant name, merchant head portrait, merchant brief introduction, customer service contact and merchant label;
the merchant authentication information: enterprise name, business license photo, unified social credit code, legal identity card, office address, contact;
the merchant resource information: resource type, resource name, resource configuration characteristic value, resource visible range and resource settlement price;
the merchant sales information: the system comprises card information, gift bag information, red bag information, consumer group information, historical sales information and sales channel information.
3. The SAAS-based merchant joint marketing system of claim 2,
the card information includes: the method comprises the following steps of (1) card and ticket basic attribute, card and ticket sales attribute and card and ticket marketing attribute;
the gift bag information includes: the method comprises the following steps of (1) forming contents of a gift package, basic attributes of the gift package, sale attributes of the gift package and marketing attributes of the gift package;
the red packet information includes: the method comprises the following steps of red packet composition content, red packet basic attribute and red packet marketing attribute;
the sales channel information includes a channel basic attribute, a channel sales attribute.
4. The SAAS-based merchant joint marketing system of claim 1, wherein the authentication audit comprises:
comparing the information, namely comparing the merchant registration information with data obtained by an authoritative enterprise credit service platform and a third-party information service platform;
and auditing reminding, namely recording information which does not meet the requirements in the merchant registration information, feeding back the information to the merchant, and reminding reasons.
5. The SAAS-based merchant joint marketing system of claim 1, wherein the cooperative merchant matching module can be triggered autonomously by a merchant or recommended by an algorithm, the algorithm comprises a label algorithm, a resource algorithm, and an industry algorithm.
6. The SAAS-based merchant joint marketing system of claim 1, wherein the intent-to-collaborate information comprises collaboration patterns and proposals.
7. The SAAS-based merchant joint marketing system of claim 1, comprising the steps of:
the marketing model comprises a combined gift bag model and a fission red packet model, wherein the combined gift bag model is a combination of commodities and coupons, and the fission red packet model is a combination of the coupons and the coupons.
8. The SAAS-based merchant joint marketing system of claim 1, wherein the recommending corresponding channels for the marketing model comprises: tag algorithm recommendation, consumer recommendation, historical transaction recommendation.
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