CN107730319A - Correlation marketing profit distributing method - Google Patents
Correlation marketing profit distributing method Download PDFInfo
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- CN107730319A CN107730319A CN201711037324.2A CN201711037324A CN107730319A CN 107730319 A CN107730319 A CN 107730319A CN 201711037324 A CN201711037324 A CN 201711037324A CN 107730319 A CN107730319 A CN 107730319A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0211—Determining the effectiveness of discounts or incentives
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- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
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Abstract
The present invention discloses a kind of correlation marketing profit distributing method, comprises the following steps：The trade company that operation will be registered on platform carries out industry classification, the volume of the flow of passengers is sorted out and LBS sorts out, and to periphery can cooperation trade company push presentation is carried out in the way of from the near to the remote；Main trade company to push can cooperation trade company it is random or M8003 line turns into associated trade company, after associated trade company is agreed to, both sides reach cooperation；Monitoring mechanism on platform carries out overall monitor to the cooperation time limit between main trade company and associated trade company, marketing methods and cash flow；Funds associated therewith stream information that settlement module of sharing in the benefit provides according to monitoring mechanism and commission statistical method of sharing in the benefit are provided to share in the benefit commission and record storage to related side and shared in the benefit information.A kind of cooperation channel given between trade company and trade company, when client is consumed in main trade company, the favor information of associated trade company is can be appreciated that, so as to be advertised well for associated trade company, also increase the probability that associated trade company strikes a bargain.
Description
Technical field
The present invention relates to the technical field of ecommerce, more particularly to a kind of correlation marketing profit distributing method.
Background technology
With the continuous development of e-commerce technology, businessman only attracts the effect of customer more next by modes such as discounts
Poorer, crowd raises shop and carries out point profit as a kind of emerging means for increasing customer's stickiness.In existing way, or crowd is used to raise equity
The mode of shop point profit is carried out, management difficulty is added, improves the investment risk of user, reduce investment willingness；Or use
The mode of P2P investment platforms, user can not determine investee, can not voluntarily carry out risk assessment, and intelligence relies on investment platform
The risk management of itself, it is bad for experiencing.
But these marketing methods are started between customer and businessman, relevance and conjunction between businessman and businessman
The property made is not fully played and utilized, so can only be promoted in the range of minority, widely should can not be carried out
With with popularization.
The content of the invention
For weak point present in above-mentioned technology, the present invention provides a kind of easily operated, correlation for making a profit in many ways
Marketing profit distributing method.
In order to achieve the above object, a kind of correlation marketing profit distributing method of the present invention, comprises the following steps：
S1, the classification and push of trade company, the trade company that operation is registered on platform is subjected to industry classification, the volume of the flow of passengers sort out with
And LBS sort out, and to periphery can cooperation trade company push presentation is carried out in the way of from the near to the remote；
S2, reach cooperation, main trade company to push can cooperation trade company it is random or M8003 line turns into associated trade company, work as quilt
After associating trade company's agreement, both sides reach cooperation；
S3, platform monitoring, the monitoring mechanism on platform is to the cooperation time limit between main trade company and associated trade company, marketing
Means and cash flow carry out overall monitor；
S4, multi-party point of profit, the funds associated therewith stream information and commission of sharing in the benefit that settlement module of sharing in the benefit provides according to monitoring mechanism
Statistical method is provided to share in the benefit commission and record storage to related side and shared in the benefit information.
Wherein, in S1, carry out can before the push of cooperation trade company, correlation index statistical system on platform to trade company it
Between relevance counted and calculated, and obtain specific correlation index.
Wherein, platform is can be during cooperation trade company carries out push presentation in the way of from the near to the remote, also to periphery
Both sides' business scope is examined, if the associated scope managed between trade company and main trade company in periphery has close or class
Seemingly, this kind of associated trade company is directly shielded.
Wherein, during push, the push position of the bigger associated trade company of correlation index is more forward, if associated side
There is provided the correlation index of correlation index threshold and main trade company is relatively low, then association failure.
Wherein, after reaching cooperation between S2 Zhong Zhu trade companies and associated trade company, main trade company obtains associated trade company
Voucher, voucher, which is provided with, to be promoted incentive fee and carries out visible open to all main trade companies.
Wherein, during the marketing methods monitoring that platform is carried out in S3, after certain voucher is by use, the record meeting that uses
The console of main trade company and associated trade company is synchronized to, both sides know the incentive fee income of oneself at once, in the monitoring of cash flow
During, while certain voucher is written off use, system can automatic persistence transaction SNAPSHOT INFO, on-demand system meeting
Method according to setting is calculated and generates incentive fee and shared in the benefit statistical report form.
Wherein, platform is monitored for each voucher and identifies related side in S3；Related side includes：Main business
Family, obtain incentive fee；Associated trade company, there is provided incentive fee；Platform side, profit calculation is with transferring；
If voucher is not checked and write off, any related side is now had no；
If voucher checks and writes off success, this order be not passenger flow that host and guest family is brought then without related side, incentive fee, which is returned, to be closed
Connection trade company owns；
If voucher is checked and write off successfully and the passengers source of this order is host and guest family, related side now include main trade company,
Associated trade company and platform side.
Wherein, in S4, the voucher that settlement module of intelligently sharing in the benefit receiving platform monitors to obtain checks and writes off order data simultaneously
Storage；Receive the ratio setting information of sharing in the benefit of related side；Analyzed for order data, according to related side's attribute, order come
Source and Back ground Information of sharing in the benefit carry out share in the benefit commission statistics and corresponding related side's Identity Association；Then commission of sharing in the benefit is provided to related side
And record storage is shared in the benefit information.
Main trade company refers to the trade company normally managed on third-party platform；
Associated trade company refers to the trade company normally managed on third-party platform, while provides voucher to client, and this is excellent
Favour voucher is shown in associated trade company and the main trade company for producing cooperative relationship with associating trade company simultaneously.
The beneficial effects of the invention are as follows：
Compared with prior art, the present invention is classified and pushed to enrolled merchant by third-party platform, so as to give
A kind of cooperation channel between trade company and trade company so that between " trade company-client-trade company " three form complete connects chain
Bar, either party demand can meet with a response in other two side, can both widen the source of customers of trade company, also to client with
Come it is more it is preferential with it is convenient.When client is consumed in main trade company, the favor information for being associated trade company will be in client
Showed in front, so as to be advertised well for associated trade company, also increase the probability that associated trade company strikes a bargain.If client
The favor information pushed by main trade company is consumed in associated trade company, then is associated trade company and is just shared in the benefit servant to main trade company transmission
Gold.The present invention third-party platform can be good to be associated between trade company and trade company, really realize win-win progress,
The situation of joint development.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of correlation of the present invention marketing profit distributing method.
Embodiment
In order to more clearly state the present invention, the present invention is further described below in conjunction with the accompanying drawings.
Refering to Fig. 1, a kind of correlation marketing profit distributing method of the present invention, comprise the following steps：
S1, the classification and push of trade company, the trade company that operation is registered on platform is subjected to industry classification, the volume of the flow of passengers sort out with
And LBS sort out, and to periphery can cooperation trade company push presentation is carried out in the way of from the near to the remote；
S2, reach cooperation, main trade company to push can cooperation trade company it is random or M8003 line turns into associated trade company, work as quilt
After associating trade company's agreement, both sides reach cooperation；
S3, platform monitoring, the monitoring mechanism on platform is to the cooperation time limit between main trade company and associated trade company, marketing
Means and cash flow carry out overall monitor；
S4, multi-party point of profit, the funds associated therewith stream information and commission of sharing in the benefit that settlement module of sharing in the benefit provides according to monitoring mechanism
Statistical method is provided to share in the benefit commission and record storage to related side and shared in the benefit information.
Compared to prior art, the present invention is classified and pushed to enrolled merchant by third-party platform, so as to give
A kind of cooperation channel between trade company and trade company so that between " trade company-client-trade company " three form complete connects chain
Bar, either party demand can meet with a response in other two side, can both widen the source of customers of trade company, also to client with
Come it is more it is preferential with it is convenient.When client is consumed in main trade company, the favor information for being associated trade company will be in client
Showed in front, so as to be advertised well for associated trade company, also increase the probability that associated trade company strikes a bargain.If client
The favor information pushed by main trade company is consumed in associated trade company, then is associated trade company and is just shared in the benefit servant to main trade company transmission
Gold.The present invention third-party platform can be good to be associated between trade company and trade company, really realize win-win progress,
The situation of joint development.
In the present embodiment, in S1, carry out can cooperation trade company push before, the correlation index statistical system on platform
Relevance between trade company is counted and calculated, and obtains specific correlation index.
Specifically calculation formula is：
Geographic location association degree × position incidence coefficient+industrial chain supply and demand the degree of association × Industrial Correlation coefficient+client's concern
The degree of association × client association coefficient+associated trade company the volume of the flow of passengers × flow incidence coefficient=correlation index；
Geographic location association degree：By the actual range between the LBS classification main trade company of acquisition and associated trade company by reality
The compactness that range estimation contacts therebetween, actual range is more remote, and geographic location association number of degrees value is smaller, and actual range is got over
Closely, geographic location association number of degrees value is bigger；
The industrial chain supply and demand degree of association：According to the business scope between main trade company and associated trade company, judge in actual production
The compactness contacted therebetween in life, the two supply and demand crossover process in industrial chain is more, the industrial chain supply and demand degree of association
Numerical value is bigger, and the two supply and demand crossover process in industrial chain is fewer, and industrial chain supply and demand degree of association numerical value is smaller；
Client pays close attention to the degree of association：Customer information big data is obtained, trade company's business scope of client's concern is counted, root
Measured according to the client for paying close attention to main trade company's business scope and associated trade company's business scope simultaneously judge to contact between two trade companies it is tight
Close property, while the client's amount paid close attention to is more, client's concern degree of association numerical value is bigger, while the client paid close attention to measures fewer, Ke Huguan
It is smaller to note degree of association numerical value；
The associated trade company volume of the flow of passengers：On the line of the associated trade company of statistics with volume of the flow of passengers data under line, on line with passenger flow under line
It is bigger to measure data, associated trade company passenger flow numerical quantity is bigger, smaller with volume of the flow of passengers data under line on line, is associated trade company's volume of the flow of passengers
Numerical value is smaller；
Position incidence coefficient, Industrial Correlation coefficient and trade company's incidence coefficient are consolidating more than or equal to 0 and less than or equal to 1
Fixed number value, and the fixed numbers in different industries field are different.
In the present embodiment, platform to periphery can cooperation trade company carried out in the way of from the near to the remote push presentation mistake
Cheng Zhong, also both sides' business scope is examined, if the associated scope managed between trade company and main trade company in periphery have it is close
Or it is similar, directly shield this kind of associated trade company.
In the present embodiment, during push, the push position of the bigger associated trade company of correlation index is more forward, if
Associated side is provided with correlation index threshold and the correlation index of main trade company is relatively low, then association failure.
In the present embodiment, after reaching cooperation between S2 Zhong Zhu trade companies and associated trade company, main trade company obtains and closed
Join the voucher of trade company, voucher, which is provided with, to be promoted incentive fee and carry out visible open to all main trade companies.
In the present embodiment, during the marketing methods monitoring that platform is carried out in S3, after certain voucher is by use, use
Record can be synchronized to the console of main trade company and associated trade company, both sides know the incentive fee income of oneself at once, in fund
During the monitoring of stream, while certain voucher is written off use, system can automatic persistence transaction SNAPSHOT INFO, i.e.,
When system can be calculated according to the method for setting and generate incentive fee and shared in the benefit statistical report form.
Main incentive fee sets rule to have two kinds：
Amount of money * percentages calculate incentive fee when being checked and write off according to voucher；
Incentive fee is calculated according to the stroke count * Flat Amounts of checking and writing off of voucher；
Associated trade company is for the specific incentive fee number and calculation sets itself of voucher, the side of voucher
Formula sets itself, platform is without intervening.
In the present embodiment, platform is monitored for each voucher and identifies related side in S3；Related side
Including：Main trade company, obtain incentive fee；Associated trade company, there is provided incentive fee；Platform side, profit calculation is with transferring；
If voucher is not checked and write off, any related side is now had no；
If voucher checks and writes off success, this order be not passenger flow that host and guest family is brought then without related side, incentive fee, which is returned, to be closed
Connection trade company owns；
If voucher is checked and write off successfully and the passengers source of this order is host and guest family, related side now include main trade company,
Associated trade company and platform side.
In the present embodiment, in S4, voucher that settlement module of intelligently sharing in the benefit receiving platform monitors to obtain, which is checked and write off, to be ordered
Forms data simultaneously stores；Receive the ratio setting information of sharing in the benefit of related side；Analyzed for order data, belonged to according to related side
Property, order source and Back ground Information of sharing in the benefit carry out share in the benefit commission statistics and corresponding related side's Identity Association；Then sent out to related side
Put and share in the benefit commission and record storage is shared in the benefit information.
Disclosed above is only several specific embodiments of the present invention, but the present invention is not limited to this, any ability
What the technical staff in domain can think change should all fall into protection scope of the present invention.
Claims (8)
- The profit distributing method 1. a kind of correlation is marketed, it is characterised in that comprise the following steps：S1, the classification and push of trade company, the trade company that operation is registered on platform is subjected to industry classification, the volume of the flow of passengers is sorted out and LBS sort out, and to periphery can cooperation trade company push presentation is carried out in the way of from the near to the remote；S2, reach cooperation, main trade company to push can cooperation trade company it is random or M8003 line turns into associated trade company, when associated After trade company is agreed to, both sides reach cooperation；S3, platform monitoring, the monitoring mechanism on platform is to the cooperation time limit between main trade company and associated trade company, marketing methods And cash flow carries out overall monitor；S4, multi-party point of profit, the funds associated therewith stream information and commission of sharing in the benefit statistics that settlement module of sharing in the benefit provides according to monitoring mechanism Method is provided to share in the benefit commission and record storage to related side and shared in the benefit information.
- The profit distributing method 2. correlation according to claim 1 is marketed, it is characterised in that in S1, can close Before making trade company's push, the correlation index statistical system on platform is counted and calculated to the relevance between trade company, and To specific correlation index.
- The profit distributing method 3. correlation according to claim 2 is marketed, it is characterised in that platform can be cooperated to periphery During trade company carries out push presentation in the way of from the near to the remote, also both sides' business scope is examined, if periphery The associated scope managed between trade company and main trade company has close or similar, directly shields this kind of associated trade company.
- The profit distributing method 4. correlation according to claim 1 is marketed, it is characterised in that during push, association The push position of the bigger associated trade company of index is more forward, if associated side is provided with the pass of correlation index threshold and main trade company It is relatively low to join index, then association failure.
- The profit distributing method 5. correlation according to claim 1 is marketed, it is characterised in that in S2 Zhong Zhu trade companies with being closed After reaching cooperation between connection trade company, main trade company obtains the voucher of associated trade company, and voucher is provided with popularization and encouraged Gold simultaneously carries out visible open to all main trade companies.
- The profit distributing method 6. correlation according to claim 5 is marketed, it is characterised in that the battalion that platform is carried out in S3 When pin means monitor, after certain voucher is by use, the record used can be synchronized to the control of main trade company and associated trade company Platform, both sides know the incentive fee income of oneself at once, during the monitoring of cash flow, when certain voucher is written off what is used Meanwhile system can automatic persistence transaction SNAPSHOT INFO, on-demand system can be calculated according to the method for setting and generate drum Gold is encouraged to share in the benefit statistical report form.
- The profit distributing method 7. correlation according to claim 5 is marketed, it is characterised in that platform is for each in S3 Voucher is monitored and identifies related side；Related side includes：Main trade company, obtain incentive fee；Associated trade company, there is provided drum Encourage gold；Platform side, profit calculation is with transferring；If voucher is not checked and write off, any related side is now had no；If voucher checks and writes off success, this order be not passenger flow that host and guest family is brought then without related side, incentive fee returns associated business Family owns；If voucher is checked and write off successfully and the passengers source of this order is host and guest family, related side now includes main trade company, closed Join trade company and platform side.
- The profit distributing method 8. correlation according to claim 7 is marketed, it is characterised in that in S4, knot of intelligently sharing in the benefit The voucher that module receiving platform monitors to obtain is calculated to check and write off order data and store；Receive the ratio setting letter of sharing in the benefit of related side Breath；Analyzed for order data, commission statistics of sharing in the benefit is carried out according to related side's attribute, order source and Back ground Information of sharing in the benefit And corresponding related side's Identity Association；Then provided to related side and share in the benefit commission and record storage is shared in the benefit information.
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| CN201711037324.2A CN107730319A (en) | 2017-10-30 | 2017-10-30 | Correlation marketing profit distributing method |
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| WO2019179379A1 (en) * | 2018-03-23 | 2019-09-26 | 阿里巴巴集团控股有限公司 | User rights information processing method, device and system |
| CN111008865A (en) * | 2019-11-29 | 2020-04-14 | 深圳乐信软件技术有限公司 | Coupon synchronous display method and device, server and storage medium |
| CN111182463A (en) * | 2018-11-13 | 2020-05-19 | 中国移动通信集团广东有限公司 | Regional real-time passenger flow source analysis method and device |
| CN111612533A (en) * | 2020-05-15 | 2020-09-01 | 北京百度网讯科技有限公司 | Method, device, equipment and medium for adjusting online strategy |
| CN112053121A (en) * | 2020-07-20 | 2020-12-08 | 广州乐宸网络科技有限公司 | Merchant joint marketing system based on SAAS |
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| CN111008865A (en) * | 2019-11-29 | 2020-04-14 | 深圳乐信软件技术有限公司 | Coupon synchronous display method and device, server and storage medium |
| CN111612533A (en) * | 2020-05-15 | 2020-09-01 | 北京百度网讯科技有限公司 | Method, device, equipment and medium for adjusting online strategy |
| CN112053121A (en) * | 2020-07-20 | 2020-12-08 | 广州乐宸网络科技有限公司 | Merchant joint marketing system based on SAAS |
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