CN112036967B - Regional advertisement putting method and system - Google Patents
Regional advertisement putting method and system Download PDFInfo
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- CN112036967B CN112036967B CN202011229518.4A CN202011229518A CN112036967B CN 112036967 B CN112036967 B CN 112036967B CN 202011229518 A CN202011229518 A CN 202011229518A CN 112036967 B CN112036967 B CN 112036967B
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Abstract
The invention provides a regional advertisement delivery method and a regional advertisement delivery system, which are characterized in that one or more advertisement delivery regions preset by a user are stored, first position information of a vehicle is acquired, whether the vehicle is in the advertisement delivery region or not is judged according to the first position information, and when the vehicle is in the advertisement delivery region, the first advertisement delivery region where the vehicle is located at present is determined; determining a first regional task according to a preset corresponding relation between an advertisement delivery region and a regional task and the first advertisement delivery region; the method and the system for releasing the advertisements enable the advertisements released by the LED display screens on the vehicles to accord with the characteristics of the areas where the vehicles are located, and accurate releasing of the advertisements is achieved.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to a regional advertisement putting method and a regional advertisement putting system.
Background
With the development of the current vehicle-mounted LED display screen industry and the increase of the number of urban automobiles, advertisers develop a new advertising mode, namely, the vehicle-mounted LED display screen is installed in the rear window screen of the vehicle (or the vehicle-mounted LED display screen on the top of the vehicle) to achieve the purpose of advertising by driving the vehicle, but the current problems are that a driver driving the vehicle cannot switch the advertising content in the vehicle-mounted LED display screen being displayed at any time and any place, the current mode of switching the advertising content is based on a manual operation terminal to achieve the switching purpose, the mode may affect the safe driving of the vehicle, the accurate switching time cannot be ensured, and the accuracy of the switched advertising content needs to be determined by spending a certain time, and the other mode of switching the advertising content is to switch in turn according to a common schedule, this will result in the ad placement not corresponding to this area. The advertisement content may not be suitable for the characteristics of the area (the car cannot travel along a fixed route, and the general schedule cannot adjust the advertisement content according to the travel route), so a new technical solution is needed to solve the above-mentioned problems.
Disclosure of Invention
Aiming at the problems, the invention provides a regional advertisement delivery method and a regional advertisement delivery system, which can control an LED display screen to play advertisements corresponding to a region according to the region where a vehicle is located, so as to realize accurate delivery of the advertisements.
The method for putting the regional advertisement provided by the invention comprises the following steps: presetting one or more advertisement putting areas, wherein each advertisement putting area corresponds to one geographic information and one or more area tasks; acquiring first position information of a vehicle, judging whether the vehicle is in an advertisement putting area or not according to the first position information and geographic information, and if the vehicle is in the advertisement putting area, determining a first advertisement putting area where the vehicle is located currently; determining a first regional task according to a preset corresponding relation between an advertisement delivery region and a regional task and the first advertisement delivery region; and arranging and combining the advertisements in the first region task according to a preset arrangement and combination rule to generate a first schedule, and controlling the LED control device to launch the advertisements corresponding to the first schedule to an LED display screen on the vehicle for displaying according to the first schedule.
Further, the method further comprises: acquiring second position information of the vehicle every other preset time period, judging whether the vehicle is in the advertisement putting area or not according to the second position information and the geographic information, and if the vehicle is in the advertisement putting area, determining a second advertisement putting area where the vehicle is located currently; and when the second advertisement putting area and the first advertisement putting area are determined not to be the same area, generating a second schedule according to the second advertisement putting area, and controlling the LED control device to put the advertisements corresponding to the second schedule into the LED display screen on the vehicle for display according to the second schedule.
Further, the method further comprises: if the vehicle is in the plurality of advertisement putting areas at the same time, determining one advertisement putting area as a first advertisement putting area according to the priority of the plurality of advertisement putting areas in which the vehicle is positioned; or respectively calculating the range size of the vehicle entering a plurality of advertisement putting areas where the vehicle is located according to the first position information, sequencing the range sizes from large to small, and selecting the advertisement putting area corresponding to the largest range size as the first advertisement putting area.
Further, the method further comprises: acquiring current time, and judging whether the current time is within the preset task time; and if the current time is within the task time, sending a task scheduling starting instruction to the LED control device, and controlling the LED control device to put the advertisement corresponding to the first schedule table or the second schedule table into an LED display screen on the vehicle for display according to the first schedule table or the second schedule table.
Furthermore, the number of the first regional tasks is one or more, each first regional task corresponds to one execution priority, each first regional task comprises one or more advertisements, and each advertisement corresponds to one delivery priority; the preset permutation and combination rule is as follows: determining an execution sequence of the plurality of first region tasks according to the execution priority, determining a delivery sequence of the plurality of advertisements corresponding to each first region task according to the delivery priority, and sequencing the advertisements in the plurality of first region tasks according to the execution sequence and the delivery sequence to generate the first schedule.
Further, the method further comprises: receiving a regional task setting instruction of a user, and judging whether the user has regional task setting authority or not; and if the user has the regional task setting authority, adding, modifying or deleting the regional task according to the regional task setting instruction.
Further, the method further comprises: respectively presetting a third schedule table for each advertisement putting area, wherein the third schedule table is a standby schedule table; if the vehicle is judged to be in the advertisement putting area according to the geographic information and the first position information or the second position information, and feedback information sent by the LED control device and not received by the first schedule or the second schedule is received; and sending a third schedule to the LED control device, and controlling the LED control device to put the advertisements corresponding to the third schedule into an LED display screen on the vehicle for display according to the third schedule.
Further, the method further comprises: and presetting a fourth schedule, if the vehicle is judged not to be in the advertisement putting area according to the geographic information and the first position information or the second position information, sending the fourth schedule to the LED control device, and controlling the LED control device to put the advertisement corresponding to the fourth schedule into the LED display screen on the vehicle for display according to the fourth schedule.
The invention also provides a regional advertisement delivery system, which comprises: cloud server and LED controlling means, the LED display screen of setting on the vehicle, LED controlling means is connected with cloud server, LED display screen respectively, wherein: the LED control device is used for acquiring the position information of the vehicle and sending the position information to the cloud server; the cloud server is used for generating an advertisement schedule according to a preset analysis processing strategy and the position information, sending the advertisement schedule to the LED control device, and controlling the LED control device to launch the advertisements corresponding to the advertisement schedule to the LED display screen for display according to the advertisement schedule.
Further, the cloud server comprises a vehicle position acquisition module, a vehicle region determination module, a storage module and a schedule generation module, wherein: the storage module is connected with the vehicle region determining module and the schedule generating module and used for storing the preset geographic information of the advertisement delivery region and the regional tasks; the vehicle position acquisition module is connected with the vehicle area determination module and used for acquiring position information; the vehicle region determining module is connected with the storage module and the schedule generating module and used for determining the current advertisement putting region of the vehicle according to the position information and the geographic information after the position information is obtained; and the schedule generation module is used for generating the advertisement schedule according to the regional task corresponding to the current advertisement delivery region.
The regional advertisement putting method and the system provided by the invention at least have the following beneficial effects: different advertisements are provided according to the characteristics of the area where the vehicle is located, so that the advertisements launched by the LED display screen on the vehicle conform to the characteristics of the area where the vehicle is located, the accurate launching of the advertisements is realized, the advertisements can change along with the change of the area where the vehicle is located, and the value of the advertisements is exerted to the greatest extent. In addition, the advertisement content, the putting sequence, the putting time and the like put on the LED display screen are not preset, but are obtained by arranging and combining the regional tasks corresponding to the advertisement putting region at the current time after the vehicle enters the advertisement putting region, so that the timeliness is stronger, and the requirement of an advertiser can be better met. Before the LED control device controls the LED display screen to put the advertisements according to the advertisement putting sequence on the schedule table, whether the current time is in the task time or not is determined, and the current time is executed according to the schedule table only in the task time, so that the calculation amount can be saved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of a method for delivering regional advertisements in an embodiment of the present invention;
FIG. 2 is a flowchart of a regional advertisement delivery method in accordance with another embodiment of the present invention;
FIG. 3 is a schematic structural diagram of a regional advertisement delivery system according to an embodiment of the present invention;
FIG. 4 is a schematic structural diagram of a cloud server according to an embodiment of the present invention;
301-cloud server, 302-LED control device, 303-LED display screen, 3011-vehicle position acquisition module, 3012-vehicle region determination module, 3013-storage module and 3014-schedule generation module.
Detailed Description
The technical solutions in the embodiments of the present invention will be described clearly and completely with reference to the accompanying drawings in the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In an embodiment of the present invention, the present invention provides a method for delivering a regional advertisement, where an execution subject of the method is a cloud server. As shown in fig. 1, the method comprises the steps of:
step S101: one or more advertisement delivery areas preset by a user are stored.
Specifically, the advertisement delivery area may be defined in an electronic map by a user (i.e., an advertiser or an administrator) through a terminal device such as a mobile phone, a tablet, a computer, etc., and after the definition, the geographic information corresponding to the advertisement delivery area on the electronic map is sent to the cloud server for storage. The advertisement placement area may be a province, a city, an area of a city, etc.
Each advertisement delivery area corresponds to a geographic information, in an embodiment, the geographic information may be a point or a range (i.e., a set of multiple points) according to a difference in precision when dividing, and is represented by a location coordinate, and further, the geographic information may be represented by a location coordinate composed of longitude and latitude.
Each advertising area corresponds to one or more regional tasks. The regional tasks are also set by a user (an advertiser, an administrator or the like) through the terminal device and then transmitted to the cloud server for storage. In an embodiment, a regional task includes one or more advertisements; an advertisement delivery instruction; and an advertisement delivery area. More specifically, the advertisements comprise advertisement IDs and advertisement release contents, each advertisement corresponds to a unique determined advertisement ID so as to be convenient for distinguishing a plurality of advertisements, the advertisement release contents can be pictures, videos, characters and the like, and a user can edit the advertisement release contents in advance and directly upload the advertisement release contents when setting regional tasks; the advertisement putting instruction comprises the contents of advertisement playing time length, advertisement playing sequence or advertisement playing priority and the like. Further, the above-mentioned advertisement, advertisement placement instruction, and advertisement placement area mentioned in the area task may exist in the form of a schedule table.
Step S102: acquiring first position information of the vehicle, judging whether the vehicle is in an advertisement putting area or not according to the first position information and the geographic information, if so, executing a step S103, otherwise, executing a step S106.
Specifically, in the embodiment, the LED control device is installed on the vehicle, and in the embodiment, the LED control device is a play box, and a GPS positioning module and a wireless communication module, such as a 4G module and a 5G module, are added in the play box, so that the GPS positioning module can be used to acquire GPS data (i.e., position information) of the vehicle, and send the position information of the vehicle to the cloud server.
In the present embodiment, "first" in the first location information is merely for distinguishing from the following second location information, and has no special meaning. After the cloud server obtains the first location information of the vehicle, the first location information may be compared with geographical information of a preset advertisement delivery area stored in the cloud server, if the geographical information includes the first location information, it is indicated that the vehicle is in the preset advertisement delivery area, and if the geographical information does not include the first location information, it is indicated that the vehicle is not in the preset advertisement delivery area. In the following description, by way of specific example, it is assumed that there are 1 preset advertising area, geographic information of the advertising area is represented by coordinates (116, 23), and first location information of the vehicle is represented by coordinates (116.123,23.123), and it is described that the geographic information is included in the first location information.
Step S103: a first advertisement delivery area where the vehicle is currently located is determined.
Specifically, one or more preset advertisement delivery areas may be provided, and when the number of the preset advertisement delivery areas is 1, the advertisement delivery area is used as the first advertisement delivery area. Under the condition that a plurality of preset advertisement putting areas exist, if the vehicle is judged to be in 2 or more than 2 advertisement putting areas at the same time according to the first position information of the vehicle and the geographic positions of the plurality of preset advertisement putting areas, namely the vehicle is positioned at the junction of the 2 or more than 2 advertisement putting areas, one of the 2 or more than 2 advertisement putting areas where the vehicle is positioned needs to be determined as the advertisement putting area (namely the first advertisement putting area) where the vehicle is finally positioned.
More specifically, when the vehicle is in a plurality of advertisement delivery areas at the same time, the advertisement delivery area with the highest priority can be selected as the first advertisement delivery area according to the priorities of the plurality of advertisement delivery areas in which the vehicle is located; the priority of the advertisement delivery area can be set by a user when the user uses the terminal device to define the advertisement delivery area on the electronic map, and in the subsequent processing, the user can also change the priority of each preset advertisement delivery area at any time according to the actual situation.
Alternatively, the range sizes of the plurality of advertisement delivery areas where the vehicle enters may be calculated according to the first position information, the range sizes are sorted from large to small, and the advertisement delivery area corresponding to the largest range size is selected as the first advertisement delivery area, which is described below as an example: assuming that the vehicle is located in 2 adjacent advertising regions at the same time, the geographic information of the first advertising region is represented by coordinate points (116.123,23.123), the geographic information of the second advertising region is represented by coordinate points (116.124, 23.123), the first advertising region is adjacent to the second advertising region, and assuming that the acquired location information of the vehicle is represented by coordinates (116.1237, 23.123), 116.1237 is between 116.123 and 116.124 but is closer to 116.124 (116.124 after rounding 116.1237), that is, the size of the range of the vehicle entering the second advertising region is larger, the second advertising region is taken as the first advertising region.
Step S104: and determining a first regional task according to the preset corresponding relation between the advertisement delivery region and the regional task and the first advertisement delivery region.
It is to be understood that, since each advertisement delivery area corresponds to one or more area tasks, there may be one or more first area tasks corresponding to the first advertisement delivery area.
Step S105: and arranging and combining the advertisements in the first region task according to a preset arrangement and combination rule to generate a first schedule, and controlling the LED control device to launch the advertisements corresponding to the first schedule to an LED display screen on the vehicle for displaying according to the first schedule.
Specifically, the first area task has one or more. The following describes a detailed process by taking as an example that there are a plurality of first region tasks and each first region task includes a plurality of advertisements: each first regional task corresponds to an execution priority, and the execution priority can be set when a user sets the regional task by using the terminal device, or the execution priority is determined according to the time when the user sets the regional task. Each of the first area tasks includes a plurality of advertisements, each advertisement corresponds to an advertisement priority, and the advertisement priority may be set when the user sets the first area task using the terminal device, or may be determined according to an advertisement fee corresponding to each advertisement. The preset permutation and combination rule is as follows: determining the execution sequence of a plurality of first regional tasks according to the execution priority, determining the delivery sequence of a plurality of advertisements corresponding to each first regional task according to the delivery priority, sequencing the advertisements in the plurality of first regional tasks according to the execution sequence and the delivery sequence, and generating a first schedule. In the first schedule, in addition to the advertisement putting contents, the advertisement putting instructions are also included, and the advertisement putting instructions include the playing sequence, the playing time length, the brightness of the LED display screen during playing and the like of each advertisement.
Furthermore, the user can change the first area task at any time through the terminal device, when the first area task is changed by the user and is uploaded to the cloud server, the cloud server regenerates the first schedule according to the changed first area task and sends the first schedule to the LED control device, and then the LED control device controls the LED display screen to play the advertisement according to the new first schedule.
Step S106: and finishing the advertisement putting.
In this embodiment, the provided regional advertisement delivery method delivers corresponding advertisements according to the region where the vehicle is located, so that the advertisement delivery content adapts to the characteristics of the region, and automatic and accurate delivery of the advertisements is realized. In addition, the advertisements corresponding to each region are formed by combining the region tasks set by the user, and in the whole process, the user can change the region tasks at any time, so that the advertisement content played by the LED display screen on the vehicle is changed, the dynamic advertisement delivery is realized, the advertisement delivery effect is further improved, and the advertisement delivery is more in line with the user requirements.
In another embodiment of the present invention, as shown in fig. 2, the regional advertisement delivery method further includes the following steps:
step S201: and acquiring second position information of the vehicle every preset time period.
Specifically, the preset time period may be set by a technician according to actual needs, and the present invention is not limited thereto. The same second position information of the vehicle is obtained through a GPS positioning module on the vehicle and then is transmitted to the cloud server.
Step S202: and judging whether the vehicle is in the preset advertisement delivery area or not according to the second position information and the geographic information, if so, executing the step S203, and if not, executing the step S204.
Specifically, the implementation method for judging whether the vehicle is in the preset advertisement delivery area according to the second position information and the geographic information of the preset advertisement delivery area is the same as the implementation method for judging whether the vehicle is in the preset advertisement delivery area according to the first position information and the geographic information of the preset advertisement delivery area.
Step S203: and determining a second advertisement delivery area where the vehicle is located currently, and judging whether the second advertisement delivery area is the same as the first advertisement delivery area, if not, executing the step S205, and if so, executing the step S204.
Step S204: and finishing the advertisement putting.
Step S205: and generating a second schedule according to the second advertisement putting area, and controlling the LED control device to put the advertisements corresponding to the second schedule into the LED display screen on the vehicle for display according to the second schedule.
In this embodiment, if it is determined that the second advertisement delivery area is different from the first advertisement delivery area, that is, the second advertisement delivery area is not the same as the first advertisement delivery area, it indicates that the vehicle leaves the first advertisement delivery area and enters the second advertisement delivery area, and at this time, the advertisement played on the vehicle LED display screen should be updated according to the second advertisement delivery area, so that the advertisement played on the LED display screen conforms to the characteristic of the second advertisement delivery area, thereby ensuring the accuracy of advertisement delivery.
In another embodiment of the present invention, based on the above embodiment, the regional advertisement delivery method further includes obtaining a current time, and determining whether the current time is within a preset task time; and if the current time is within the task time, sending a task scheduling starting instruction to the LED control device, and controlling the LED control device to put the advertisement corresponding to the first schedule table or the second schedule table into an LED display screen on the vehicle for display according to the first schedule table or the second schedule table. Specifically, the preset task time may also be pre-stored on the cloud server in the form of a task schedule. Before controlling the LED control device to put the advertisements corresponding to the first schedule table or the second schedule table into the LED display screen on the vehicle for display according to the first schedule table or the second schedule table, whether the current time is at the preset task time is judged, the subsequent steps are carried out only when the current time is at the task time, the running state of the LED control device is confirmed through the form of scheduling and scheduling, the LED control device is executed according to the schedule table when needing to work, and the calculation amount can be saved.
In another embodiment of the present invention, the regional advertisement delivery method further includes receiving a regional task setting instruction of the user, and meanwhile, determining whether the user has a regional task setting authority; and if the user has the regional task setting authority, adding, modifying or deleting the regional task according to the regional task setting instruction. In this embodiment, a user with permission can add, modify or delete a regional task at any time, and when the regional task changes, the advertisement playing content, the sequence, and the like of the region corresponding to the regional task all change, so that the dynamic adjustment of the user on the advertisement played in a certain region is realized, and the advertisement delivery in the region is more in line with the requirement.
In another embodiment of the present invention, the regional advertisement delivery method further includes: a third schedule is preset for each advertisement delivery area, the third schedule is a standby schedule, and specifically, the third schedule is stored in the cloud server. If the vehicle is judged to be in the advertisement putting area according to the geographic information and the first position information or the second position information, and feedback information sent by the LED control device and not received by the first schedule or the second schedule is received; and sending a third schedule to the LED control device, and controlling the LED control device to put the advertisements corresponding to the third schedule into an LED display screen on the vehicle for display according to the third schedule. In an embodiment, if the cloud server determines that the vehicle is in the preset advertisement delivery area, the cloud server sends the first scheduling instruction or the second scheduling instruction to the LED control device, and the LED control device obtains the first scheduling table or the second scheduling table corresponding to the first scheduling instruction or the second scheduling instruction from the cloud server according to the first scheduling instruction or the second scheduling instruction. When the LED control device does not receive the first schedule or the second schedule sent by the cloud server within the preset time period, it indicates that there is no regional task in the advertisement delivery area or the cloud server makes an error when generating the first schedule or the second schedule, and at this time, the cloud server may issue a pre-stored standby schedule, that is, a third schedule, to the LED control device. Therefore, the LED display screen on the vehicle can be ensured to have corresponding advertisements to be played, and the waste of LED display resources caused by errors of the cloud server and the like is avoided. Meanwhile, the advertisements in the third schedule are advertisements matched with the characteristics of the corresponding advertisement delivery areas, so that accurate delivery of the advertisements can be ensured.
In another embodiment of the present invention, the regional advertisement delivery method further includes presetting a fourth schedule, sending the fourth schedule to the LED control device if it is determined that the vehicle is not in the advertisement delivery region according to the geographic information and the first location information or the second location information, and controlling the LED control device to deliver the advertisement corresponding to the fourth schedule to the LED display screen of the vehicle for display according to the fourth schedule.
Specifically, the fourth schedule is also a standby schedule, which is the same as the third schedule, and the fourth schedule may be preset by the user through the terminal device, may also be a schedule used by the LED control device in the advertisement delivery area before, of course, may also be a schedule used by another LED control device in the advertisement delivery area before, and is preferably a schedule for selecting an advertisement delivery area adjacent to the area where the current vehicle is located. When the vehicle is not in the preset advertisement putting area, the vehicle LED display screen can play the advertisement, and the LED display resources are utilized to the maximum extent. Of course, since the advertisement played at this time may not match the characteristics of the area, the interest balance between the advertiser and the owner of the vehicle can be realized by appropriately reducing the advertisement fee.
In another embodiment of the present invention, the present invention further provides an area advertisement delivery system, as shown in fig. 3, the system includes a cloud server 301, and an LED control device 302 and an LED display screen 303 that are arranged on a vehicle, the LED control device 302 is respectively connected to the cloud server 301 and the LED display screen 303, and the cloud server 301 can be simultaneously connected to the LED control devices 302 arranged on a plurality of vehicles, so as to control the content played by the LED display screens 303 on the plurality of vehicles. Wherein: the LED control device 302 is used for acquiring position information of the vehicle and sending the position information to the cloud server, the specific LED control device 302 is a playing box, and the GPS positioning module and the wireless communication module such as a 4G module and a 5G module are added in the playing box to obtain the position information of the vehicle and send the position information to the cloud server. The cloud server 301 is configured to generate an advertisement schedule according to a preset analysis processing strategy and the location information (the above process is described in detail and is not described herein any more), and send the advertisement schedule to the LED control device 302, control the LED control device 302 to launch the advertisement corresponding to the advertisement schedule into the LED display screen 301 according to the advertisement schedule for display.
Further, in another embodiment of the present invention, as shown in fig. 4, the cloud server 301 includes a vehicle position obtaining module 3011, a vehicle region determining module 3012, a storage module 3013, and a schedule generating module 3014, where: the storage module 3013 is connected to the vehicle region determining module 3012 and the schedule generating module 3014, and is configured to store geographic information of a preset advertisement delivery region and a region task; the vehicle position acquisition module is connected with the vehicle area determination module and used for acquiring position information; the vehicle region determining module is connected with the storage module and the schedule generating module and used for determining the current advertisement putting region of the vehicle according to the position information and the geographic information after the position information is obtained; and the schedule generation module is used for generating the advertisement schedule according to the regional task corresponding to the current advertisement delivery region.
The regional advertisement delivery method and the regional advertisement delivery system provided by the invention can realize accurate delivery of the advertisement aiming at the region where the vehicle is located, and when the region where the vehicle is located changes, the advertisement delivered on the LED display screen of the vehicle also changes, so that the advertisement changes along with the change of the region where the vehicle is located, and the value of the advertisement is exerted to the greatest extent. In addition, the advertisement content, the putting sequence, the putting time and the like put on the LED display screen are not preset, but are obtained by arranging and combining the regional tasks corresponding to the advertisement putting region at the current time after the vehicle enters the advertisement putting region, so that the timeliness is stronger, and the requirement of an advertiser can be better met.
The terms and expressions used in the specification of the present invention have been set forth for illustrative purposes only and are not meant to be limiting. The terms "first", "second", "third" and "fourth" used herein in the claims and the description of the present invention are for the purpose of convenience of distinction, have no special meaning, and are not intended to limit the present invention. It will be appreciated by those skilled in the art that changes could be made to the details of the above-described embodiments without departing from the underlying principles thereof. The scope of the invention is, therefore, indicated by the appended claims, in which all terms are intended to be interpreted in their broadest reasonable sense unless otherwise indicated.
Claims (8)
1. A method for delivering regional advertisements, the method comprising:
storing one or more advertisement putting areas preset by a user, wherein each advertisement putting area corresponds to one geographic information and one or more area tasks;
acquiring first position information of a vehicle, judging whether the vehicle is in the advertisement putting area or not according to the first position information and the geographic information, and if the vehicle is in the advertisement putting area, determining a first advertisement putting area where the vehicle is located currently;
determining first regional tasks according to a preset corresponding relation between advertisement delivery regions and regional tasks and the first advertisement delivery regions, wherein the number of the first regional tasks is one or more, each first regional task corresponds to one execution priority, each first regional task comprises one or more advertisements, and each advertisement corresponds to one delivery priority;
determining an execution sequence of a plurality of first region tasks according to the execution priority, determining a delivery sequence of a plurality of advertisements corresponding to each first region task according to the delivery priority, sequencing the advertisements in the plurality of first region tasks according to the execution sequence and the delivery sequence, and generating a first schedule, wherein the first schedule comprises advertisement delivery content and an advertisement delivery instruction, the advertisement delivery instruction comprises a playing sequence of the advertisements, a playing time and display parameters of an LED display screen, and an LED control device is controlled to deliver the advertisements corresponding to the first schedule to the LED display screen on the vehicle for display according to the first schedule;
respectively presetting a third schedule for each advertisement putting area, wherein the third schedule is a standby schedule, and the advertisements in the third schedule are matched with the characteristics of the advertisement putting area corresponding to the third schedule;
if the vehicle is judged to be in the advertisement putting area according to the geographic information and the first position information, and feedback information sent by the LED control device and not received by the first schedule is received;
and sending the third schedule to the LED control device, and controlling the LED control device to put the advertisements corresponding to the third schedule into an LED display screen on the vehicle for display according to the third schedule.
2. The method for delivering regional advertisements according to claim 1, wherein the method further comprises:
acquiring second position information of the vehicle every other preset time period, judging whether the vehicle is in the advertisement putting area or not according to the second position information and the geographic information, and if the vehicle is in the advertisement putting area, determining a second advertisement putting area where the vehicle is located currently;
and when the second advertisement delivery area and the first advertisement delivery area are determined not to be the same area, generating a second schedule according to the second advertisement delivery area, and controlling the LED control device to deliver the advertisements corresponding to the second schedule to the LED display screen on the vehicle for display according to the second schedule.
3. The method for delivering regional advertisements according to claim 1, wherein the method further comprises:
if the vehicle is in the plurality of advertisement putting areas at the same time, determining one of the advertisement putting areas as a first advertisement putting area according to the priorities of the plurality of advertisement putting areas where the vehicle is located;
or respectively calculating the range size of the vehicle entering a plurality of advertisement putting areas where the vehicle is located according to the first position information, sequencing the range sizes from large to small, and selecting the advertisement putting area corresponding to the largest range size as the first advertisement putting area.
4. The method for delivering regional advertisements according to claim 2, further comprising:
acquiring current time, and judging whether the current time is within a preset task time or not;
and if the current time is within the task time, sending a task scheduling starting instruction to the LED control device, and controlling the LED control device to put the advertisements corresponding to the first schedule table or the second schedule table into an LED display screen on the vehicle for display according to the first schedule table or the second schedule table.
5. The method for delivering regional advertisements according to claim 1, wherein the method further comprises:
receiving a regional task setting instruction of a user, and judging whether the user has regional task setting authority or not;
and if the user has the regional task setting authority, adding, modifying or deleting the regional task according to the regional task setting instruction.
6. The method for delivering regional advertisements according to claim 2, further comprising:
if the vehicle is judged to be in the advertisement putting area according to the geographic information and the second position information, and feedback information sent by the LED control device and not received by the second schedule is received;
and sending the third schedule to the LED control device, and controlling the LED control device to put the advertisements corresponding to the third schedule into an LED display screen on the vehicle for display according to the third schedule.
7. The method for delivering regional advertisements according to claim 2, further comprising:
and presetting a fourth schedule, if the vehicle is judged not to be in the advertisement putting area according to the geographic information and the first position information or the second position information, sending the fourth schedule to the LED control device, and controlling the LED control device to put the advertisement corresponding to the fourth schedule into an LED display screen on the vehicle for display according to the fourth schedule.
8. A system for delivering regional advertisements, the system comprising: cloud server and LED controlling means, the LED display screen of setting on the vehicle, LED controlling means respectively with the cloud server the LED display screen is connected, wherein:
the LED control device is used for acquiring the position information of the vehicle and sending the position information to the cloud server;
the cloud server is used for generating an advertisement schedule according to a preset analysis processing strategy and the position information, sending the advertisement schedule to the LED control device, and controlling the LED control device to put advertisements corresponding to the advertisement schedule into the LED display screen for display according to the advertisement schedule;
the cloud server comprises a vehicle position acquisition module, a vehicle region determination module, a storage module and a schedule generation module, wherein:
the storage module is connected with the vehicle region determination module and the schedule generation module and is used for storing geographic information and regional tasks of preset advertisement delivery regions, one or more advertisement delivery regions are provided, and each advertisement delivery region corresponds to one geographic information and one or more regional tasks;
the vehicle position acquisition module is connected with the vehicle area determination module and used for acquiring first position information of the vehicle; the vehicle region determining module is connected with the storage module and the schedule generating module, and is used for judging whether the vehicle is in the advertisement putting region according to the first position information and the geographic information after the first position information is acquired, and determining a first advertisement putting region where the vehicle is located currently if the vehicle is in the advertisement putting region;
the schedule generation module is configured to determine a first region task according to a preset correspondence relationship between advertisement delivery regions and region tasks and the first advertisement delivery region, where the first region task has one or more first region tasks, each first region task corresponds to one execution priority, each first region task includes one or more advertisements, each advertisement corresponds to one delivery priority, an execution order of the plurality of first region tasks is determined according to the execution priority, a delivery order of the plurality of advertisements corresponding to each first region task is determined according to the delivery priority, the advertisements in the plurality of first region tasks are sorted according to the execution order and the delivery order, and a first schedule is generated, where the first schedule includes advertisement delivery contents and advertisement delivery instructions, where the advertisement delivery instructions include advertisement playing orders, advertisement delivery orders, and advertisement delivery orders, Playing time and display parameters of the LED display screen;
the storage module is further configured to store a third schedule preset in each advertisement delivery area, where the third schedule is a standby schedule, and the advertisement in the third schedule matches with the characteristics of the advertisement delivery area corresponding to the third schedule, and if the vehicle is determined to be in the advertisement delivery area according to the geographic information and the first position information, and receives feedback information sent by the LED control device and not received from the first schedule, the storage module sends the third schedule to the LED control device, and controls the LED control device to deliver the advertisement corresponding to the third schedule to an LED display screen on the vehicle for display according to the third schedule.
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| CN113095871A (en) * | 2021-03-19 | 2021-07-09 | 智道网联科技(北京)有限公司 | Advertisement putting method and device for public service vehicle, vehicle and server |
| CN113946401A (en) * | 2021-10-29 | 2022-01-18 | 西安诺瓦星云科技股份有限公司 | Control method and system for display content |
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| CN107801160B (en) * | 2017-11-13 | 2020-07-28 | 爱驰汽车有限公司 | Vehicle-mounted mobile advertisement publishing system, method, equipment and storage medium |
| CN108960911A (en) * | 2018-06-26 | 2018-12-07 | 深圳市媒清幕秀科技有限公司 | Ad revenue acquisition methods and device |
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Address after: 518000 101, integrated circuit Industrial Park, 1089 chaguang Road, Xili street, Shenzhen City, Guangdong Province Patentee after: Carlette (Shenzhen) cloud Technology Co.,Ltd. Address before: 518000 room 3801, block a, block 8, block C, Wanke Yuncheng phase III, Liuxin 4th Street, Xili community, Xili street, Nanshan District, Shenzhen City, Guangdong Province (37-39 floors) Patentee before: COLORLIGHT (SHENZHEN) CLOUD TECHNOLOGY Co.,Ltd. Address after: 518000 room 3801, block a, block 8, block C, Wanke Yuncheng phase III, Liuxin 4th Street, Xili community, Xili street, Nanshan District, Shenzhen City, Guangdong Province (37-39 floors) Patentee after: Carlette cloud Technology Co.,Ltd. Address before: 518000 101, integrated circuit Industrial Park, 1089 chaguang Road, Xili street, Shenzhen City, Guangdong Province Patentee before: Carlette (Shenzhen) cloud Technology Co.,Ltd. |