CN111932294A - Method and system for improving customer acquisition capacity of bank outlets - Google Patents
Method and system for improving customer acquisition capacity of bank outlets Download PDFInfo
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Abstract
The invention relates to a bank customer obtaining technology, and discloses a method and a system for improving customer obtaining capacity of a bank outlet.A first server inputs information of a customer and transmits the information to a second server, the second server compares the information of the customer according to a preset financing template, and a first display controller stores the information of the customer to obtain the information of the customer which does not exist in the first server at first; and further, the first display controller receives the image captured by the monitoring device transmitted by the second server, and the customer clicks the image of the customer, so that the whole bank website can obtain the customer, especially the customer who does not exist in the original sample library. Through the second display control module, the financial templates started by the clients are recommended to the clients who are successfully compared, and the selected templates of the clients who are unsuccessfully compared are stored and updated, so that the accuracy of acquiring the financial templates by the clients is further guaranteed, and the marketing capacity of the bank outlets is improved.
Description
Technical Field
The invention relates to a bank customer-obtaining technology, in particular to a method and a system for improving the customer-obtaining capability of a bank outlet.
Background
At present, the business competition of banks is intensified, and the competition of bank outlets for customer resources is converted from a product oriented type to a service oriented type. Improving customer experience through customized personalized services will become an important means for commercial bank competition in the future.
Currently, many bank outlets are equipped with face recognition systems to identify visiting customers and provide targeted customer service. The general flow is as follows: after a customer enters a bank outlet, a face snapshot camera arranged at an outlet of the outlet captures face information, and the face information is analyzed and compared.
In the existing bank marketing system, only the customers stored in the system have targeted marketing information, the customers outside the sample library cannot realize the identity recognition of the customers, and meanwhile, the existing bank marketing system does not have the capacity of acquiring the customer information outside the storage of the marketing system.
Patent headings: an advertisement pushing method based on face recognition and related equipment are disclosed, and the application number is as follows: CN109299973a, application date: 2019-02-01, which is a method and related equipment for pushing advertisements based on face recognition, wherein the method comprises the following steps: and calling a camera to acquire a face image of a user, comparing the face image with a face sample in a preset sample library, and if the face image is matched with any face sample in the preset sample library, determining target identity information corresponding to the face image according to a corresponding relation between any face sample and identity information which is stored in advance. Further, the terminal can generate advertisement information matched with the identity information according to a preset template and output the advertisement information to the user in a preset mode. The invention is beneficial to improving the accuracy of advertisement push.
The patent is entitled: an advertisement push method based on face recognition and related equipment, the application number is: CN109299973A, filed as follows: 2018-08-29, the method comprising: and calling a camera to acquire a face image of a user, comparing the face image with a face sample in a preset sample library, and if the face image is matched with any face sample in the preset sample library, determining target identity information corresponding to the face image according to a corresponding relation between any face sample and identity information which is stored in advance. Further, the terminal can generate advertisement information matched with the identity information according to a preset template and output the advertisement information to the user in a preset mode. The invention is beneficial to improving the accuracy of advertisement push.
In the prior art, a mode of assisting a website to acquire customers by utilizing a face recognition technology to identify the identities of the customers is adopted, a hall manager who needs the website automatically formulates a marketing scheme for the customers according to the identity information of the customers after identifying the identities of the customers, and only the marketing scheme is effective for the customers with face images stored in a preset sample library, and the identities of the customers outside the sample library cannot be identified; after the system identifies the identity of the client, the preset template is relied on, and preset marketing advertisements are directly delivered to the client, but the mode also needs to add the face image of the client into the sample library in advance. The method has the advantages that the method cannot play a role in accurate delivery for the customers who are not in the sample library, and does not have the capability of acquiring the preference information of the customers.
Disclosure of Invention
Aiming at the prior art, the method for assisting the website to obtain the customers by utilizing the face recognition technology to carry out the customer identity recognition is characterized in that a hall manager needing the website automatically makes a marketing scheme for the customers according to the customer identity information after the customer identities are recognized, and only the method is effective for the customers with the face images stored in a preset sample library and cannot realize the identity recognition of the customers outside the sample library; after the system identifies the identity of the client, the preset template is relied on, and preset marketing advertisements are directly delivered to the client, but the mode also needs to add the face image of the client into the sample library in advance. The method and the system for improving the customer obtaining capability of the bank outlets are provided for the problem that customers who are not in a sample bank cannot be accurately released and do not have the capability of obtaining the preference information of the customers.
In order to solve the technical problem, the invention is solved by the following technical scheme: a method for improving customer acquisition capacity of a bank outlet comprises the following steps:
information input, wherein a first server inputs customer information;
setting a financing template, wherein the second server presets the financing template, and the financing template at least comprises 2 types;
the monitoring device captures a client image and transmits the client image to the first server;
comparing the images, namely comparing the received customer image with the input customer information by the first server; and transmitting the comparison result to a second server; and the second server transmits the information of the client to the first display controller according to the comparison result, and the first display controller stores the information of the client.
The information of the client is input through the first server and is transmitted to the second server, the second server can compare the information of the client according to a preset financing template, and the first display controller stores the information of the client, so that the information of the client which does not exist in the first server is obtained; the first step further comprises that the controller receives the image which is captured by the monitoring device and transmitted by the second server, so that the client can click the image of the client, the whole bank website can acquire the client, and particularly the client which does not exist in the original sample library can be acquired.
Image display, the second server receives the successful comparison result, and then the second server recommends a financing template to the first display controller according to the information of the client; and transmitting the related information to a second display control module; the second display control module stores and updates the received information;
otherwise, the second server transmits the client picture to the first display controller; the first display controller displays a customer picture, and the customer clicks the picture to set a financial template; the first display controller transmits the financing template set by the client to the second display control module; and the second display control module stores and updates the received information.
Through the second display control module, the financial templates started by the clients are recommended to the clients who are successfully compared, and the selected templates of the clients who are unsuccessfully compared are stored and updated, so that the accuracy of acquiring the financial templates by the clients is further guaranteed, and the marketing capacity of the bank outlets is improved.
Preferably, the financing template comprises a financing template associated with the client information and a financing template associated with the financing amount, the financing age and the risk level.
Preferably, the first server is a face comparison server, and the second server is a platform server.
Preferably, the customer information includes a customer name, identity information, and a face picture.
A system for improving the customer obtaining capability of a bank outlet comprises a first server, a second server, a monitoring device, a first display control module and a second display control module; the second server is in communication connection with the first server and the first display control module;
the monitoring device takes a snapshot of a picture of a client and transmits the snapshot picture to the first server;
the first server transmits the received information to the second server, and compares the financial management module of the second server with the received information; and the second server transmits the compared information to the first display control module.
And the second display control module receives the information of the first display control module, and stores and updates the received information.
Due to the adoption of the technical scheme, the invention has the remarkable technical effects that: according to the invention, the information of the client is input through the first server and is transmitted to the second server, the second server can compare the information of the client according to a preset financing template, and the first display controller stores the information of the client, so that the information of the client which does not exist in the first server is obtained; the first step further comprises that the controller receives the image which is captured by the monitoring device and transmitted by the second server, so that the client can click the image of the client, the whole bank website can acquire the client, and particularly the client which does not exist in the original sample library can be acquired.
Through the second display control module, the financial templates started by the clients are recommended to the clients who are successfully compared, and the selected templates of the clients who are unsuccessfully compared are stored and updated, so that the accuracy of acquiring the financial templates by the clients is further guaranteed, and the marketing capacity of the bank outlets is improved.
Drawings
FIG. 1 is a block diagram of an embodiment of the present invention.
Fig. 2 is a block diagram of an embodiment of the present invention.
Fig. 3 is a composition diagram of an embodiment of the present invention.
Fig. 4 is a flow chart of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples.
Example 1
A method for improving customer acquisition capacity of a bank outlet comprises the following steps:
information input, wherein a first server inputs customer information;
setting a financing template, wherein the second server presets the financing template, and the financing template at least comprises 2 types;
the monitoring device captures a client image and transmits the client image to the first server;
comparing the images, namely comparing the received customer image with the input customer information by the first server; and transmitting the comparison result to a second server; and the second server transmits the information of the client to the first display controller according to the comparison result, and the first display controller stores the information of the client.
The information of the client is input through the first server and is transmitted to the second server, the second server can compare the information of the client according to a preset financing template, and the first display controller stores the information of the client, so that the information of the client which does not exist in the first server is obtained; the first step further comprises that the controller receives the image which is captured by the monitoring device and transmitted by the second server, so that the client can click the image of the client, the whole bank website can acquire the client, and particularly the client which does not exist in the original sample library can be acquired.
The first server is a face comparison server, and the second server is a platform server.
The client information comprises a client name, identity information and a face picture.
Example 2
On the basis of embodiment 1, this embodiment further includes the steps of: the second server receives the successful comparison result, and then recommends a financing template to the first display controller according to the information of the client; and transmitting the related information to a second display control module; the second display control module stores and updates the received information;
otherwise, the second server transmits the client picture to the first display controller; the first display controller displays a customer picture, and the customer clicks the picture to set a financial template; the first display controller transmits the financing template set by the client to the second display control module; and the second display control module stores and updates the received information.
Through the second display control module, the financial templates started by the clients are recommended to the clients who are successfully compared, and the selected templates of the clients who are unsuccessfully compared are stored and updated, so that the accuracy of acquiring the financial templates by the clients is further guaranteed, and the marketing capacity of the bank outlets is improved.
The financing template comprises a financing template related to the client information and a financing template related to the financing amount, the financing age limit and the risk level.
Example 3
On the basis of the embodiment 1, the system for improving the customer obtaining capability of the bank outlets is realized by the method of the embodiment 1, and comprises a first server, a second server, a monitoring device and a first display control module; the second server is in communication connection with the first server and the first display control module;
the monitoring device takes a snapshot of a picture of a client and transmits the snapshot picture to the first server;
the first server transmits the received information to the second server, and compares the financial management module of the second server with the received information; and the second server transmits the compared information to the first display control module.
Example 4
On the basis of the embodiment 3, the embodiment further comprises a second display control module; and the second display control module receives the information of the first display control module, and stores and updates the received information.
Example 5
On the basis of the foregoing embodiment, as shown in fig. 2, in the system for acquiring customer capacity at a bank outlet according to this embodiment, the monitoring device is a face snapshot camera, the first server is a face comparison server, the second server is a platform server, the first control display module is a touch screen display, and the second control display module is a tablet computer. The flow chart based on this embodiment is shown in FIG. 3.
And the face comparison server pre-records the face information of the client. The face information comprises a client name, an identity card number and a face picture;
the platform server presets a financial product recommendation template: template 1 is associated with customer identity information; the template 2 is associated with a financing amount, a financing year and a risk level.
And the face snapshot camera takes a snapshot of the face of the client entering the website and sends the snapshot to the face comparison server.
The face comparison server compares the captured face of the client with pre-recorded face information of the client, and uploads a comparison result to the platform server;
if the comparison is successful, the platform issues the face picture of the client and the corresponding pushed financial product recommendation template to a touch display large screen;
the client can obtain the recommended financing product by clicking the head portrait of the client on a large screen, and accurate pushing is realized;
the hall manager acquires the notice that the client arrives and the financial product can be recommended on the tablet computer;
if the comparison fails, the platform issues the face picture of the client to a touch display large screen;
the client clicks the head portrait of the client on the large screen, and the financing amount, the financing age limit and the risk level preference can be filled;
the platform pushes corresponding financial product information to the large screen according to financial preference of a client;
the platform pushes the face picture of the customer and the financial product preference to the tablet personal computer;
the lobby manager receives the customer face picture and the preferred financial product on the tablet computer.
Claims (5)
1. A method for improving customer acquisition capacity of a bank outlet is characterized by comprising the following steps:
information input, wherein a first server inputs customer information;
setting a financing template, wherein the second server presets the financing template, and the financing template at least comprises 2 types;
the monitoring device captures a client image and transmits the client image to the first server;
comparing the images, namely comparing the received customer image with the input customer information by the first server; and transmitting the comparison result to a second server; the second server transmits the information of the client to the first display controller according to the comparison result.
Image display, the second server receives the successful comparison result, and then the second server recommends a financing template to the first display controller according to the information of the client; and transmitting the related information to a second display control module; the second display control module stores and updates the received information;
otherwise, the second server transmits the client picture to the first display controller; the first display controller displays a customer picture, and the customer clicks the picture to set a financial template; the first display controller transmits the financing template set by the client to the second display control module; and the second display control module stores and updates the received information.
2. The method for improving customer availability of a bank outlet according to claim 1, wherein the financing template comprises a financing template associated with customer information and a financing template associated with a financing amount, a financing year and a risk level.
3. The method as claimed in claim 1, wherein the first server is a face comparison server and the second server is a platform server.
4. The method of claim 1, wherein the customer information includes customer name, identity information and face image.
5. A system for improving the customer obtaining capability of a bank outlet comprises a first server, a second server, a monitoring device, a first display control module and a second display control module; the system is characterized in that the second server is in communication connection with the first server and the first display control module;
the monitoring device takes a snapshot of a picture of a client and transmits the snapshot picture to the first server;
the first server transmits the received information to the second server, and compares the financial management module of the second server with the received information;
and the second server transmits the compared information to the first display control module.
And the second display control module receives the information of the first display control module, and stores and updates the received information.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010692085.XA CN111932294A (en) | 2020-07-17 | 2020-07-17 | Method and system for improving customer acquisition capacity of bank outlets |
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| CN202010692085.XA CN111932294A (en) | 2020-07-17 | 2020-07-17 | Method and system for improving customer acquisition capacity of bank outlets |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112613975A (en) * | 2020-12-16 | 2021-04-06 | 中国农业银行股份有限公司顺德分行 | Banking business follow-up method and system based on face recognition |
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| CN105872507A (en) * | 2016-06-12 | 2016-08-17 | 浪潮（苏州）金融技术服务有限公司 | Interaction device for prompting bank business volume |
| CN109299973A (en) * | 2018-08-29 | 2019-02-01 | 中国建设银行股份有限公司 | A kind of advertisement sending method and relevant device based on recognition of face |
| CN109409220A (en) * | 2018-09-19 | 2019-03-01 | 平安科技（深圳）有限公司 | Business bootstrap technique, device and storage medium based on recognition of face |
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2020
- 2020-07-17 CN CN202010692085.XA patent/CN111932294A/en active Pending
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102622707A (en) * | 2012-02-15 | 2012-08-01 | 孙大利 | Self-service account opening system and self-service account opening method thereof |
| CN105160543A (en) * | 2015-07-31 | 2015-12-16 | 中国移动通信集团安徽有限公司阜阳分公司 | Marketing system of face identification telecommunication service and marketing method |
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| CN109299973A (en) * | 2018-08-29 | 2019-02-01 | 中国建设银行股份有限公司 | A kind of advertisement sending method and relevant device based on recognition of face |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112613975A (en) * | 2020-12-16 | 2021-04-06 | 中国农业银行股份有限公司顺德分行 | Banking business follow-up method and system based on face recognition |
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