CN111815419B

CN111815419B - Recommendation method and device for virtual commodity in game and electronic equipment

Info

Publication number: CN111815419B
Application number: CN202010695824.0A
Authority: CN
Inventors: 庄宇轩; 孙静
Original assignee: Netease Hangzhou Network Co Ltd
Current assignee: Netease Hangzhou Network Co Ltd
Priority date: 2020-07-17
Filing date: 2020-07-17
Publication date: 2023-09-15
Anticipated expiration: 2040-07-17
Also published as: CN111815419A

Abstract

The invention provides a recommendation method and device for virtual goods in a game and electronic equipment, and relates to the technical field of virtual goods, wherein the method comprises the following steps: responding to browsing operation acted on the commodity display interface, and updating virtual commodities displayed on the commodity display interface according to the browsing operation; when the browsing operation meets a first condition, determining that the virtual commodity currently displayed on the commodity display interface is a target virtual commodity; sending commodity information of the target virtual commodity to a background server, so that the background server determines recommended virtual commodity in the target virtual commodity according to the commodity information and the virtual commodity with configured virtual roles controlled by the terminal equipment; and recommending the virtual commodity determined by the background server. According to the recommendation method, the recommendation device and the electronic equipment for the virtual commodity in the game, intelligent shopping guide is achieved, marketing expenses are saved, a better benefit effect is achieved, a user can purchase the recommended virtual commodity conveniently, and user experience is improved.

Description

Recommendation method and device for virtual commodity in game and electronic equipment

Technical Field

The present invention relates to the field of virtual goods, and in particular, to a method and an apparatus for recommending virtual goods in a game, and an electronic device.

Background

Currently, there are a large number of lists of game merchandise items in a game merchandise trading platform. The list is commodity information which can be touched by a user, and is also the first important node for further finishing the purchase conversion.

However, in the current game commodity transaction platform, the transaction platform usually makes indiscriminate commodity recommendation for a large range of users, or preferential activity delivery is performed, and it is difficult to make subdivided shopping guide conversion for a specific user group in a specific scene, so that the experience of the users is reduced.

Disclosure of Invention

Accordingly, the present invention is directed to a method and apparatus for recommending virtual goods in a game, and an electronic device, so as to alleviate the above technical problems.

In a first aspect, an embodiment of the present invention provides a method for recommending virtual goods in a game, where a goods display interface is provided by a terminal device, where the goods display interface includes at least one virtual good, and the method includes: responding to browsing operation acted on the commodity display interface, and updating the virtual commodity displayed on the commodity display interface according to the browsing operation; when the browsing operation meets a first condition, determining that the virtual commodity currently displayed by the commodity display interface is a target virtual commodity; sending commodity information of the target virtual commodity to a background server, so that the background server determines recommended virtual commodity in the target virtual commodity according to the commodity information and virtual articles with configured virtual roles controlled by the terminal equipment; and recommending the recommended virtual commodity determined by the background server.

In a preferred embodiment, the terminal device is a touch device; the browsing operation is a sliding operation acting on the commodity display interface; the step of updating the virtual commodity displayed on the commodity display interface according to the browsing operation comprises the following steps: and monitoring the sliding direction corresponding to the sliding operation, and updating the virtual commodity displayed on the commodity display interface according to the sliding direction.

In a preferred embodiment, the updating the virtual commodity displayed on the commodity display interface according to the sliding direction includes: determining a first commodity page, wherein the first commodity page comprises the virtual commodity currently displayed in the commodity display interface; acquiring a second commodity page corresponding to the sliding direction, wherein the second commodity page comprises preset virtual commodities; and switching the first commodity page in the commodity display interface into the second commodity page, and displaying the virtual object in the second commodity page.

In a preferred embodiment, the browsing operation satisfies a first condition includes: and monitoring the sliding speed of the sliding operation, and if the sliding speed is smaller than a preset threshold value, determining that the browsing operation meets the first condition.

In a preferred embodiment, the step of monitoring the sliding rate corresponding to the sliding operation includes: and calling a preset touch event callback function, and monitoring the sliding speed corresponding to the sliding operation through the touch event callback function.

In a preferred embodiment, the terminal device is a touch device; the browsing operation is a clicking operation acting on a page turning control in the commodity display interface; the step of updating the virtual commodity displayed on the commodity display interface according to the browsing operation comprises the following steps: monitoring the touch position of the clicking operation, and determining a target page turning control according to the touch position; and updating the virtual commodity displayed on the commodity display interface according to the target page turning control.

In a preferred embodiment, the updating the virtual commodity displayed on the commodity display interface according to the target page turning control includes: determining a first commodity page, wherein the first commodity page comprises the virtual commodity currently displayed in the commodity display interface; acquiring a second commodity page corresponding to the target page turning control, wherein the second commodity page comprises a preset virtual commodity; and switching the first commodity page in the commodity display interface into the second commodity page, and displaying the virtual object in the second commodity page.

In a preferred embodiment, the browsing operation satisfies a first condition includes: and monitoring the click frequency of the click operation, and if the click frequency is smaller than a preset threshold value, determining that the browsing operation meets the first condition.

In a preferred embodiment, the method further includes, in response to a browsing operation performed on the merchandise display interface, before updating the virtual merchandise displayed on the merchandise display interface according to the browsing operation: responding to touch operation of a commodity display control in a game interface, and generating the commodity display interface; pulling a commodity list comprising a plurality of virtual commodities from a commodity library, and displaying the commodity list on the commodity display interface; the commodity list is generated by a background server according to a preset ordering rule.

In a preferred embodiment, the step of recommending the virtual commodity determined by the background server includes: displaying the recommended virtual commodity in a preset mode; or acquiring the recommendation information of the recommended virtual commodity and displaying the recommendation information of the recommended virtual commodity on the commodity display interface, wherein the recommendation information comprises the promotion information of the recommended virtual commodity.

In a second aspect, an embodiment of the present invention provides a method for recommending virtual goods in a game, which is applied to a background server, where the background server communicates with a terminal device, and the method includes: receiving commodity information of a target virtual commodity, wherein the target virtual commodity is determined when the terminal equipment meets a first condition in browsing operation; determining recommended virtual goods in the target virtual goods according to the goods information and the virtual goods with configured virtual roles controlled by the terminal equipment; and recommending the recommended virtual commodity to the terminal equipment.

In a preferred embodiment, the step of determining the recommended virtual commodity in the target virtual commodity according to the commodity information and the virtual article configured by the virtual role controlled by the terminal device includes: obtaining similarity indexes of the target virtual commodity according to the commodity information; and determining recommended virtual goods in the target virtual goods based on the similarity index and the virtual goods configured by the virtual roles.

In a preferred embodiment, the step of determining the recommended virtual commodity in the target virtual commodity based on the similarity index and the virtual commodity configured by the virtual character includes: extracting candidate virtual commodities belonging to the same category as the virtual commodity configured by the virtual role from the target virtual commodity; calculating attribute difference values of the virtual goods of the candidate virtual goods and the virtual goods of which the virtual roles are configured; and if the attribute difference is greater than a preset difference threshold and the similarity index is greater than a preset index threshold, determining the candidate virtual commodity as the recommended virtual commodity.

In a preferred embodiment, the background server is configured with a commodity library including a plurality of virtual commodities, and the method further includes: responding to the updating operation acted on the commodity library, and updating the virtual commodity contained in the commodity library; and updating a commodity list containing the virtual commodities according to a preset ordering rule.

In a preferred embodiment, the method further comprises: and acquiring commodity information of the virtual commodity, and calculating a similarity index of the virtual commodity according to the commodity information, wherein the similarity index is used for representing the similarity degree of the virtual commodity.

In a preferred embodiment, the commodity information of the virtual commodity includes one or more of the following attribute values: the highlight word, the key attribute value and the price attribute value of the virtual commodity; similarity index = a1×h1+a2×h2+a3×h3; wherein A1 represents the number of the same bright spot words in the virtual commodity with preset number, and h1 represents the weight value of A1; a2 represents the statistical difference value of key attribute values of a preset number of virtual commodities, and h2 represents the weight value of A2; a3 represents the statistical difference of the price attribute values of the preset number of virtual commodities, and h3 represents the weight value of A3.

In a third aspect, an embodiment of the present invention provides a recommendation apparatus for virtual goods in a game, where a goods display interface is provided by a terminal device, where the goods display interface includes at least one virtual good, and the apparatus includes: the updating module is used for responding to the browsing operation acted on the commodity display interface and updating the virtual commodity displayed on the commodity display interface according to the browsing operation; the first determining module is used for determining that the virtual commodity currently displayed by the commodity display interface is a target virtual commodity when the browsing operation meets a first condition; the sending module is used for sending commodity information of the target virtual commodity to a background server so that the background server can determine recommended virtual commodity in the target virtual commodity according to the commodity information and the virtual commodity with configured virtual roles controlled by the terminal equipment; the first recommending module is used for recommending the recommended virtual commodity determined by the background server.

In a fourth aspect, an embodiment of the present invention provides a recommendation apparatus for a virtual commodity in a game, which is applied to a background server, where the background server communicates with a terminal device, and the apparatus includes: the receiving module is used for receiving commodity information of a target virtual commodity, wherein the target virtual commodity is determined when the terminal equipment meets a first condition in browsing operation; the second determining module is used for determining recommended virtual goods in the target virtual goods according to the goods information and the virtual goods with configured virtual roles controlled by the terminal equipment; and the second recommending module is used for recommending the recommended virtual commodity to the terminal equipment.

In a fifth aspect, an embodiment of the present invention provides an electronic device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor implements the methods described in the first to second aspects when executing the computer program.

In a sixth aspect, embodiments of the present invention provide a computer readable storage medium having a computer program stored thereon, which when executed by a processor performs the methods of the first to second aspects described above.

The embodiment of the invention has the following beneficial effects:

according to the recommendation method, the recommendation device and the electronic equipment for the virtual commodity in the game, the virtual commodity displayed on the commodity display interface can be updated according to the browsing operation acted on the commodity display interface, when the browsing operation meets the first condition, the virtual commodity currently displayed on the commodity display interface is determined to be the target virtual commodity, and then commodity information of the target virtual commodity is sent to the background server, so that the background server determines the recommended virtual commodity in the target virtual commodity according to the commodity information and the virtual commodity with the configured virtual role controlled by the terminal equipment, and recommends the recommended virtual commodity determined by the background server.

Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.

In order to make the above objects, features and advantages of the present invention more comprehensible, preferred embodiments accompanied with figures are described in detail below.

Drawings

In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the drawings that are needed in the description of the embodiments or the prior art will be briefly described, it being obvious that the drawings in the description below are some embodiments of the invention and that other drawings may be obtained from these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a flowchart of a method for recommending virtual goods in a game according to an embodiment of the present invention;

FIG. 2 is a flowchart of another method for recommending virtual goods in a game according to an embodiment of the present invention;

FIG. 3 is a flowchart of another method for recommending virtual goods in a game according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of a recommendation device for virtual goods in a game according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of another in-game virtual commodity recommending apparatus according to an embodiment of the present invention;

FIG. 6 is a schematic diagram of another in-game virtual commodity recommending apparatus according to an embodiment of the present invention;

fig. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings, and it is apparent that the described embodiments are some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.

At present, in a game trading platform, the trading platform usually makes indiscriminate preferential activity throwing for a large range of users, so that the buying intention of a certain commodity by the user is difficult to be known, and the subdivided shopping guide conversion for a specific user group in a specific scene is also impossible. Therefore, the transaction platform is difficult to accurately identify users who have purchase willingness to certain category of commodities in the current scene; it is also difficult to make a finely divided shopping guide conversion for a specific user group of a specific scene.

Based on the above, the embodiment of the invention provides a recommendation method and device for virtual goods in a game and electronic equipment, so as to alleviate the technical problems.

For the convenience of understanding the present embodiment, a method for recommending virtual goods in a game disclosed in the present embodiment will be described in detail.

In a possible implementation manner, the method for recommending virtual goods in a game provided by the embodiment of the invention can be run in a terminal device, and a goods display interface is provided through the terminal device, wherein the goods display interface comprises at least one virtual good. Specifically, the terminal device may be a local terminal device, for example, a game, and the local terminal device stores a game program and is used for presenting a game screen. The local terminal device is used for interacting with the player through the graphical user interface, namely, conventionally downloading and installing the game program through the electronic device and running. The manner in which the local terminal device provides the graphical user interface to the player may include a variety of ways, for example, it may be rendered for display on a display screen of the terminal, or provided to the player by holographic projection. For example, the local terminal device may include a display screen for presenting a graphical user interface including game visuals, and a processor for running the game, generating the graphical user interface, and controlling the display of the graphical user interface on the display screen.

Specifically, fig. 1 shows a flowchart of a method for recommending virtual goods in a game, the method comprising:

step S102, responding to browsing operation acted on a commodity display interface, and updating virtual commodities displayed on the commodity display interface according to the browsing operation;

the commodity display interface provided by the terminal device may be implemented through a graphical user interface of the terminal device, specifically, in the embodiment of the present invention, the commodity display interface is typically a commodity display interface of a game shop, at least one virtual commodity included in the commodity display interface is a virtual commodity to be sold in the game commodity, when a player enters a main interface of a game through the terminal device, the player may choose to enter the game or enter the game shop, when the player clicks a shop icon control in the game main interface, the player may enter the game shop and display the commodity display interface on the graphical user interface of the terminal device, and considering that weapons, equipment, other game items, and the like may be sold in the game shop, so that the number of virtual commodities is typically multiple, and at this time, the player may browse the virtual commodity by performing the above step S102, and when the player browses the virtual commodity, the virtual commodity displayed on the commodity display interface is updated.

In practical use, considering that the number of the virtual commodities is generally plural, the virtual commodities are generally displayed on the commodity display interface in the form of a commodity list, therefore, before executing the step S102, the commodity list may be pulled first, so as to execute the step S102, and specifically, the commodity display interface may be generated in response to a touch operation acting on the commodity display control in the game interface; pulling a commodity list comprising a plurality of virtual commodities from a commodity library, and displaying the commodity list on a commodity display interface; the commodity list is generally generated by a background server according to a preset sorting rule, such as price sorting, time-to-shelf sorting, sorting according to historical browsing records of players, and the like, and the commodity list generated by the background server can be stored in a commodity library so as to be pulled from the commodity library directly in response to touch operation of a commodity display control in a game interface.

Further, when the background server generates the commodity list, the virtual commodity matched with the virtual role is usually screened out first, and then the commodity list is generated according to a preset ordering rule, so that the virtual commodity in the commodity list can be used by the virtual role at the moment. For example, virtual commodities matching game positions of virtual characters are screened, for example, for a virtual character of a teacher, virtual commodities such as a court gown, a court cap, a legend and the like can be screened out to generate a commodity list, and for a virtual character of a fighter, virtual commodities such as a weapon, a gown and the like can be screened out to generate a commodity list.

In addition, as game progress and game versions are updated, the list of items may also be updated so that the player is presented with the newly updated virtual items.

Step S104, when the browsing operation meets the first condition, determining that the virtual commodity currently displayed on the commodity display interface is a target virtual commodity;

considering that the categories of virtual commodities in the game shop include weapons, equipment, clothes, props, etc., the commodity list is usually displayed in a page, that is, the commodity list includes a plurality of commodity pages, the virtual commodities included in the plurality of commodity pages are also ordered according to the preset ordering rule, and the plurality of virtual commodities included in each commodity page are part of the commodities in the commodity list, so that the virtual commodities displayed on the commodity display interface can be updated according to the browsing operation when the step S102 is performed.

The player can browse the virtual commodity of the commodity list through the browsing operation so as to determine the target virtual commodity when the browsing operation meets the first condition.

Further, the determined target virtual commodity also generally includes a plurality of virtual commodities, and the virtual commodity included in the target virtual commodity is generally a virtual commodity with a high degree of association of the virtual character controlled by the player.

Step S106, commodity information of the target virtual commodity is sent to a background server, so that the background server determines recommended virtual commodity in the target virtual commodity according to the commodity information and the virtual commodity with configured virtual roles controlled by the terminal equipment;

step S108, recommending virtual goods determined by the background server.

In practical use, the background server is usually a background server of the transaction platform, so that the virtual commodity can be subjected to multidimensional analysis, for example, through analysis of a plurality of dimensions such as commodity bright spots, key attributes, prices and the like of a plurality of virtual commodities, when a player is interested in the recommended virtual commodity determined by the background server, the recommended virtual commodity recommended by the terminal device can be purchased.

According to the recommendation method of the virtual commodity in the game, the virtual commodity displayed on the commodity display interface can be updated according to the browsing operation acted on the commodity display interface, when the browsing operation meets the first condition, the virtual commodity currently displayed on the commodity display interface is determined to be the target virtual commodity, and then commodity information of the target virtual commodity is sent to the background server, so that the background server determines the recommended virtual commodity in the target virtual commodity according to the commodity information and the virtual commodity with configured virtual roles controlled by the terminal equipment, and recommends the recommended virtual commodity determined by the background server.

In practical use, the terminal device may be a touch device or a non-touch device, and for the touch device, a display component capable of being controlled by touch is generally configured, so that the browsing operation may be a sliding operation, and for the non-touch device, control may be performed by a peripheral device such as a mouse, a keyboard, etc., for example, a mouse click is used to turn a page, or a page turning key of a keyboard is used to turn a page, etc. Therefore, for the embodiment in which the terminal device is a touch device, the browsing operation may be a sliding operation performed on the merchandise display interface, or a clicking operation performed on the page turning control in the merchandise display interface, and for the non-touch terminal device, the browsing operation may be a clicking operation performed on the page turning control in the merchandise display interface.

Specifically, for the implementation of clicking operation, a page turning control is generally configured on the merchandise display interface, so that a player can perform operation, and at this time, the step of updating the virtual merchandise displayed on the merchandise display interface includes: monitoring the touch position of clicking operation, and determining a target page turning control according to the touch position; and updating the virtual commodity displayed on the commodity display interface according to the target page turning control, for example, by clicking the target page turning control to turn up and down, or turning left and right, and the like.

Further, when the virtual commodity displayed on the commodity display interface is updated according to the target page turning control, a first commodity page can be determined first, wherein the first commodity page comprises the virtual commodity currently displayed on the commodity display interface; then, a second commodity page corresponding to the target page turning control is obtained, wherein the second commodity page comprises preset virtual commodities; and finally, switching the first commodity page in the commodity display interface into a second commodity page, and displaying the virtual object in the second commodity page.

For the implementation of the clicking operation, when it is determined that the browsing operation meets the first condition, the clicking frequency of the clicking operation may be monitored, and if the clicking frequency is less than the preset threshold, it is determined that the browsing operation meets the first condition.

Specifically, for the above click frequency, the lower the click frequency, the slower the page turning is indicated, that is, the longer the current commodity is displayed, and when the click frequency is smaller than the preset threshold, the longer the player stays on a certain commodity page and exceeds the preset time, that is, at least one virtual commodity interested by the player is provided on the commodity page, so that the virtual commodity currently displayed on the commodity display interface can be determined as the target virtual commodity, and commodity information of the target virtual commodity is sent to the background server for analysis.

Further, for embodiments in which the browsing operation is a sliding operation acting on the merchandise display interface, in determining the target virtual merchandise, it may be determined whether the browsing operation satisfies the first condition by monitoring a sliding rate of the sliding operation. Based on this, on the basis of fig. 1, fig. 2 also provides a flowchart of another method for recommending virtual goods in a game, and an embodiment of the sliding operation is described, as shown in fig. 2, including the following steps:

step S202, responding to a sliding operation acting on a commodity display interface, monitoring a sliding direction corresponding to the sliding operation, and updating a virtual commodity displayed on the commodity display interface according to the sliding direction;

specifically, the player can slide the screen at any position of the commodity display interface, the terminal device can monitor the screen sliding action of the player and respond, and further, a sliding control, such as a page turning bar similar to a progress bar, can be further arranged in the commodity display interface for the player to operate.

When the virtual commodity displayed on the commodity display interface is updated according to the sliding direction, a first commodity page can be determined, wherein the first commodity page comprises the virtual commodity currently displayed on the commodity display interface; then, a second commodity page corresponding to the sliding direction is acquired, wherein the second commodity page comprises preset virtual commodities; and switching the first commodity page in the commodity display interface into a second commodity page, and displaying the virtual object in the second commodity page so as to update the virtual commodity displayed on the commodity display interface.

Step S204, monitoring the sliding speed of the sliding operation, and if the sliding speed is smaller than a preset threshold, determining that the browsing operation meets the first condition;

for the above embodiment of the sliding operation, when updating the virtual merchandise displayed on the merchandise display interface according to the sliding direction, two cases may be included: (1) A list-like scroll condition, such as continuous lateral scrolling or longitudinal scrolling according to a sliding direction, or the like; (2) And in the case of page switching, for example, page switching is directly performed in a page turning mode. The sliding speed can be represented by the interval time of two sliding operations, and the larger the interval is, the slower the page turning is, namely the longer the current commodity display time is, so that the virtual commodity currently displayed on the commodity display interface can be determined to be the target virtual commodity.

Further, the step of monitoring the sliding rate of the sliding operation in this step includes: and calling a preset touch event callback function, and monitoring the sliding speed corresponding to the sliding operation through the touch event callback function.

In actual use, the touch event callback function is usually a callback function built in a development module of the touch device, for example, an ontouch () function, an addMovement () function, or the like, and when the touch device responds to the sliding operation, the touch device may call the built-in callback function to monitor the sliding speed of the current player, so as to continuously execute step S206 to determine the target commodity page.

Step S206, when the browsing operation meets the first condition, determining that the virtual commodity currently displayed on the commodity display interface is a target virtual commodity;

step S208, commodity information of the target virtual commodity is sent to a background server, so that the background server determines recommended virtual commodity in the target virtual commodity according to the commodity information and the virtual commodity with configured virtual roles controlled by the terminal equipment;

in particular, the commodity information includes the attribute, price, and the like of the commodity, the attribute of the commodity may also include information such as a bright spot of the commodity, and further, the virtual article configured by the virtual character refers to a weapon, equipment, clothing, prop, and the like owned by the current virtual character, and for the virtual commodity owned by the virtual character, the virtual character may be selected to be carried about, or may be stored in a preset game backpack for a player to replace or use at any time.

When in actual use, the terminal device can record commodity pages of a commodity list browsed by a current player and send the commodity pages in one-to-one correspondence with the current sliding rate back to a background server of the transaction platform in the form of array data when monitoring the sliding rate; and after receiving the array data sent back by the terminal equipment, the background server stores and analyzes the array data.

Further, when the terminal device monitors that the sliding rate of the player is smaller than the preset threshold, it indicates that the player is interested in at least one virtual commodity of the current commodity page, at this time, the player also has a scrolling action of a sliding screen up and down, and the stay time is longer, at this time, the terminal device may send a signal to the background server, and further send the target commodity page to the background server, so that the background server determines a recommended virtual commodity in the target virtual commodity according to commodity information of the target virtual commodity and a virtual commodity configured by a virtual role controlled by the terminal device, and pushes the determined recommended virtual commodity to the terminal device, so that the terminal device continues to execute step S210 described below, and recommends the recommended virtual commodity determined by the background server.

Step S210, recommending virtual goods determined by the background server.

Specifically, when the recommended virtual commodity determined by the background server is recommended, the recommended virtual commodity may be displayed in a preset manner; for example, highlighting the determined recommended virtual commodity in the commodity display interface, and the like;

further, the recommendation information of the recommended virtual commodity can be obtained, and the recommendation information of the recommended virtual commodity is displayed on a commodity display interface, wherein the recommendation information comprises promotion information of the recommended virtual commodity.

Specifically, the promotion information generally includes the promotion information of the recommended virtual commodity, which may be a purchase coupon of an actual amount, a redemption coupon of a virtual reward, or the like, and may be suspended on the commodity display interface in a suspension frame manner for facilitating the player to get, so as to facilitate the intelligent shopping guide of the recommended virtual commodity.

Therefore, the recommendation method of the virtual commodity in the game can analyze the behavior of the player and the value of the virtual commodity at the terminal equipment side so as to realize accurate shopping guide for the specific player in the specific scene, and the marketing expense can be saved in an intelligent shopping guide mode so as to achieve a better benefit effect.

Further, on the basis of the foregoing implementation manner, the embodiment of the present invention further provides another method for recommending virtual goods in a game, where the method is applied to a background server, and specifically, the background server is a background server of a transaction platform, and the background server communicates with the terminal device, as shown in fig. 3, and the method includes the following steps:

step S302, commodity information of a target virtual commodity is received;

The target virtual commodity is determined when the terminal equipment meets a first condition in the browsing operation;

step S304, determining recommended virtual goods in the target virtual goods according to the goods information and the virtual goods with configured virtual roles controlled by the terminal equipment;

specifically, the terminal device may execute the method shown in fig. 1 or fig. 2, respond to the browsing operation acting on the merchandise display interface, update the virtual merchandise displayed on the merchandise display interface according to the browsing operation, and determine that the virtual merchandise currently displayed on the merchandise display interface is the target virtual merchandise when the browsing operation satisfies the first condition; and then sending commodity information of the target virtual commodity to a background server. After receiving the commodity information of the target virtual commodity, the background server may continue to execute the step S304 to determine the recommended virtual commodity in the target virtual commodity.

Further, the background server at the transaction platform side is also communicated with the game server; therefore, when the background server obtains the virtual article with the configured virtual character controlled by the terminal device, the virtual article with the configured virtual character can be obtained through the game server, for example, the background server sends an obtaining instruction to the game server through a preset communication interface, when the game server receives the obtaining instruction, the game server can find the virtual article data of the virtual character of the game account number registered on the current terminal device, and feed the virtual article data back to the background server through the preset communication interface, so that the background server can further analyze and further determine recommended virtual goods.

Step S306, recommending the recommended virtual goods to the terminal equipment.

Specifically, in order to make the recommended virtual commodity determined by the background server have pertinence to attract the interest of the player, the recommended virtual commodity may be further determined by means of the similarity index of the target virtual commodity, specifically, in step S304, when determining the recommended virtual commodity in the target virtual commodity, the similarity index of the target virtual commodity may be obtained according to the commodity information first; a recommended virtual good in the target virtual good is then determined based on the similarity index and the virtual good for which the virtual character has been configured.

Specifically, when determining to recommend virtual goods based on the similarity index, candidate virtual goods belonging to the same category as the virtual goods configured by the virtual character can be extracted from the target virtual goods, and the attribute difference value between the candidate virtual goods and the virtual goods configured by the virtual character is calculated; and if the attribute difference is greater than a preset difference threshold and the similarity index is greater than a preset index threshold, determining the candidate virtual commodity as the target virtual commodity.

In general, the attribute value of the candidate virtual commodity of interest to the player is generally higher than that of the virtual commodity configured by the current virtual character, and the attribute interpolation is greater than the preset difference threshold, which indicates that the attribute value of the candidate virtual commodity is better than that of the virtual commodity configured by the virtual character, and further, the similarity index is greater than the preset index threshold, which indicates that the commodity attribute of the current target virtual commodity has a certain similarity, including similar commodity types, or similar commodity attributes, for example, clothes a and clothes B are in the target virtual commodity; shoe a, shoe B, shoe C; weapon A, weapon C, weapon D, etc., wherein, clothes A, shoes A, weapon A also have specific suit effect, etc., these candidate virtual goods with certain similarity can effectively promote the attribute value of virtual character, therefore, can confirm the candidate virtual goods meeting above-mentioned difference threshold and index threshold as recommending virtual goods and recommending.

In practical use, the recommendation process of the virtual commodity is performed when the terminal device responds to the browsing operation of the player on the virtual commodity, when the player browses the virtual commodity on the terminal device, the background server can execute the recommendation process shown in fig. 3 to recommend the virtual commodity, and commodity information of the virtual commodity is usually stored in a commodity library of the background server, so that the terminal device pulls the virtual commodity from the commodity library of the background server for the player to browse, and therefore, the background server is generally configured with the commodity library containing a plurality of virtual commodities. Further, with the continuous update of the game progress and the game version, the virtual commodity in the commodity library can also be updated, for example, a developer of the game can make an update package of the virtual commodity and update the virtual commodity on the background server, so that the recommendation method of the virtual commodity in the game provided by the embodiment of the invention further comprises the following processes:

responding to the updating operation acted on the commodity library, and updating the virtual commodity contained in the commodity library; and updating a commodity list containing the virtual commodities according to a preset ordering rule. The preset sorting rule may be price sorting, time-to-shelf sorting, sorting according to historical browsing records of the player, and so on.

Further, the above-mentioned commodity list generally includes a plurality of commodity pages, each commodity page includes a preset number of virtual commodities for the terminal device to pull in segments. The background server can also conduct multi-dimensional analysis on the commodities pulled in the sections to judge the similarity of the commodities. Specifically, taking the above preset number of 15 as an example, after updating the commodity list according to the preset ordering rule, the background server may set each 15 virtual commodities as a commodity page according to the order of the ordering rule, and then acquire commodity information of the 15 commodities, for example, a commodity bright point, a key attribute, a price and other dimensions, and perform continuous similarity degree analysis, so the method for recommending virtual commodities in the game on the background server side further includes the following steps:

and acquiring commodity information of the virtual commodity, and calculating a similarity index of the virtual commodity according to the commodity information of the virtual commodity, wherein the similarity index is used for representing the similarity degree of the virtual commodity.

Specifically, the commodity information of the virtual commodity includes one or more of the following attribute values: the highlight word, the key attribute value and the price attribute value of the virtual commodity;

thus, the similarity index can be expressed as: similarity index = a1×h1+a2×h2+a3×h3; wherein A1 represents the same number of bright spot words in the virtual commodity, and h1 represents the weight value of A1; a2 represents the statistical difference value of key attribute values of a preset number of virtual commodities, and h2 represents the weight value of A2; a3 represents the statistical difference of the price attribute values of the preset number of virtual commodities, and h3 represents the weight value of A3.

In practical use, the background server may collect, in advance, a bright spot word of each virtual commodity, where the bright spot word is generally a attribute that the virtual commodity is more prominent and may have other rare special effects, for example, a virtual weapon commodity, where the bright spot word may be "injury exceeds a certain value", etc., and further, the key attribute value generally refers to a combat force, special effect trick, etc. of the virtual commodity.

For the sake of understanding, an example is described in which each commodity page includes 15 virtual commodities, the statistical difference of the key attribute values is calculated by using the standard deviation of the key attribute values, the statistical difference of the price attribute values is calculated by using the standard deviation of the prices, the similarity index is represented by S, and for commodity information including the bright point words of the virtual commodities, the key attribute values and the price attribute values, the expression of the similarity index may be represented as s=1+0.3+0.5 of the standard deviation of the price attribute values of the same bright point words, that is, the weight of the number of the same bright point words is 1, the weight of the standard deviation of the key attribute values is 0.3, and the weight of the standard deviation of the price attribute values is 0.5 in 15 virtual commodities. The similarity index calculated by the expression is the similarity index for connecting 15 virtual commodities in the commodity page, and the background server can store the similarity index of the commodity page so as to conveniently execute the recommendation method of the virtual commodities in the game.

In practical use, the process of calculating the similarity index can be performed when the commodity list is updated each time, and the similarity index is stored to a preset storage address for the terminal equipment to use after calculation is completed. Furthermore, the process of calculating the similarity index can also perform real-time calculation when the terminal equipment responds to the browsing operation of the player and pulls the commodity list each time, so that the calculated similarity index is more accurate. The specific calculation time can be set according to the actual use condition, and the embodiment of the invention is not limited to this.

In summary, according to the recommendation method of virtual commodity in game provided by the embodiment of the invention, the background server at the transaction platform side can analyze the similarity degree of a plurality of commodities in the current commodity list and take the similarity degree as the basis for recommending virtual commodity to the player; the terminal equipment side can analyze the behavior of a user browsing the current virtual commodity and judge the interested degree of the virtual commodity, and can also be used as a basis for recommending the virtual commodity to a player, when the virtual commodity is recommended, the background server can pull the virtual character game data, calculate the difference value of attribute promotion by combining with equipment configured on the virtual character body, judge whether to trigger the recommending process of the virtual commodity by combining with the information of the background server and the mobile phone at the terminal equipment side so as to realize intelligent shopping guide of the virtual commodity, and further determine the candidate virtual commodity as the recommended virtual commodity under the condition that the attribute difference value is larger than a preset difference value threshold and the similarity index is larger than a preset index threshold so as to realize the recommendation of the recommended virtual commodity for the specific player in a specific scene, such as issuing preferential information of the recommended virtual commodity.

Therefore, according to the recommendation method of the virtual commodity in the game, through similarity analysis of the browsing behaviors of the players and the virtual commodity, accurate shopping guide can be achieved for the specific players in the specific scene, and through the shopping guide process of the virtual commodity, marketing expenses can be saved by the transaction platform, and a better benefit effect is achieved.

On the basis of the above embodiment, for the recommendation method of the virtual commodity in the game shown in fig. 1 and fig. 2, the embodiment of the present invention further provides a recommendation device of the virtual commodity in the game, and a commodity display interface is provided through a terminal device, where the commodity display interface includes at least one virtual commodity, fig. 4 shows a schematic structural diagram of the recommendation device of the virtual commodity in the game, and as shown in fig. 4, the device includes the following steps:

an updating module 40, configured to respond to a browsing operation acting on the merchandise display interface, and update the virtual merchandise displayed on the merchandise display interface according to the browsing operation;

a first determining module 42, configured to determine that the virtual commodity currently displayed by the commodity display interface is a target virtual commodity when the browsing operation satisfies a first condition;

A sending module 44, configured to send commodity information of the target virtual commodity to a background server, so that the background server determines a recommended virtual commodity in the target virtual commodity according to the commodity information and a virtual article configured by a virtual role controlled by the terminal device;

the first recommending module 46 is configured to recommend the recommended virtual commodity determined by the background server.

In actual use, the terminal equipment is touch equipment; the browsing operation is a sliding operation acting on the commodity display interface; thus, the update module 40 is also configured to: and monitoring the sliding direction corresponding to the sliding operation, and updating the virtual commodity displayed on the commodity display interface according to the sliding direction.

Further, the update module 40 is further configured to: determining a first commodity page, wherein the first commodity page comprises the virtual commodity currently displayed in the commodity display interface; acquiring a second commodity page corresponding to the sliding direction, wherein the second commodity page comprises preset virtual commodities; and switching the first commodity page in the commodity display interface into the second commodity page, and displaying the virtual object in the second commodity page.

Further, the browsing operation satisfying the first condition includes: and monitoring the sliding speed of the sliding operation, and if the sliding speed is smaller than a preset threshold value, determining that the browsing operation meets the first condition.

Further, the update module 40 is further configured to: and calling a preset touch event callback function, and monitoring the sliding speed corresponding to the sliding operation through the touch event callback function.

Further, the terminal equipment is touch equipment; the browsing operation is a clicking operation acting on a page turning control in the commodity display interface; the update module 40 is further configured to: monitoring the touch position of the clicking operation, and determining a target page turning control according to the touch position; and updating the virtual commodity displayed on the commodity display interface according to the target page turning control.

Specifically, the update module 40 is further configured to: determining a first commodity page, wherein the first commodity page comprises the virtual commodity currently displayed in the commodity display interface; acquiring a second commodity page corresponding to the target page turning control, wherein the second commodity page comprises a preset virtual commodity; and switching the first commodity page in the commodity display interface into the second commodity page, and displaying the virtual object in the second commodity page.

Wherein the browsing operation satisfying the first condition includes: and monitoring the click frequency of the click operation, and if the click frequency is smaller than a preset threshold value, determining that the browsing operation meets the first condition.

Further, the device may further generate the merchandise display interface in response to a touch operation acting on a merchandise display control in a game interface before responding to a browsing operation acting on the merchandise display interface and updating the virtual merchandise displayed on the merchandise display interface according to the browsing operation; pulling a commodity list comprising a plurality of virtual commodities from a commodity library, and displaying the commodity list on the commodity display interface; the commodity list is generated by a background server according to a preset ordering rule.

Further, the first recommendation module 46 is configured to: displaying the recommended virtual commodity in a preset mode; or acquiring the recommendation information of the recommended virtual commodity and displaying the recommendation information of the recommended virtual commodity on the commodity display interface, wherein the recommendation information comprises the promotion information of the recommended virtual commodity.

In addition, corresponding to the recommendation method of the virtual commodity in the game shown in fig. 3, the embodiment of the invention also provides another recommendation device of the virtual commodity in the game, which is applied to a background server, and the background server communicates with a terminal device, as shown in the structural schematic diagram of the recommendation device of the virtual commodity in the game shown in fig. 5, and the device comprises:

A receiving module 50, configured to receive commodity information of a target virtual commodity, where the target virtual commodity is determined when the terminal device satisfies a first condition in a browsing operation;

a second determining module 52, configured to determine a recommended virtual commodity in the target virtual commodity according to the commodity information and the virtual article configured by the virtual role controlled by the terminal device;

and a second recommending module 54, configured to recommend the recommended virtual commodity to the terminal device.

Further, the second determining module 52 is configured to: obtaining similarity indexes of the target virtual commodity according to the commodity information; and determining recommended virtual goods in the target virtual goods based on the similarity index and the virtual goods configured by the virtual roles.

Further, the second determining module 52 is further configured to: extracting candidate virtual commodities belonging to the same category as the virtual commodity configured by the virtual role from the target virtual commodity; calculating attribute difference values of the candidate virtual goods and the virtual goods configured by the virtual roles; and if the attribute difference value is larger than a preset difference value threshold value and the similarity index is larger than a preset index threshold value, determining the candidate virtual commodity as a recommended virtual commodity.

Further, fig. 6 shows a schematic structural diagram of another recommendation device for virtual goods in a game based on fig. 5, and the device further comprises, in addition to the structure shown in fig. 5:

an updating module 58, configured to update the virtual commodity included in the commodity library in response to an updating operation acting on the commodity library; and updating a commodity list containing the virtual commodity according to a preset ordering rule.

Further, the apparatus further includes:

the calculating module 60 is configured to obtain commodity information of a virtual commodity, and calculate a similarity index of the virtual commodity according to the commodity information of the virtual commodity, where the similarity index is used to represent a similarity degree of the virtual commodity.

Wherein the commodity information of the virtual commodity comprises one or more of the following attribute values: the highlight word, the key attribute value and the price attribute value of the virtual commodity;

the above similarity index=a1×h1+a2×h2+a3×h3; wherein A1 represents the number of the same bright spot words in the virtual commodity with the preset number, and h1 represents the weight value of A1; a2 represents the statistical difference value of the key attribute values of the preset number of virtual commodities, and h2 represents the weight value of A2; a3 represents the statistical difference value of the price attribute values of the preset quantity of the virtual commodities, and h3 represents the weight value of A3.

The recommendation device for the virtual commodity in the game provided by the embodiment of the invention has the same technical characteristics as the recommendation method for the virtual commodity in the game provided by the embodiment, so that the same technical problems can be solved, and the same technical effects can be achieved.

In addition, the implementation principle and the generated technical effects of the recommendation device for virtual goods in a game provided by the embodiment of the present invention are the same as those of the embodiment of the recommendation method for virtual goods in a game, and for the sake of brief description, the corresponding content in the embodiment of the method may be referred to for the part of the embodiment of the device that is not mentioned, and will not be repeated here.

The embodiment of the invention also provides electronic equipment, which comprises a memory, a processor and a computer program stored in the memory and capable of running on the processor, wherein the recommendation method of the virtual commodity in the game is realized when the processor executes the computer program.

Further, an embodiment of the present invention further provides a schematic structural diagram of an electronic device, as shown in fig. 7, where the electronic device includes a processor 101 and a memory 100, where the memory 100 stores computer executable instructions that can be executed by the processor 101, and the processor 101 executes the computer executable instructions to implement the method for recommending virtual goods in a game.

In the embodiment shown in fig. 7, the electronic device further comprises a bus 102 and a communication interface 103, wherein the processor 101, the communication interface 103 and the memory 100 are connected by the bus 102.

The memory 100 may include a high-speed random access memory (RAM, random Access Memory), and may further include a non-volatile memory (non-volatile memory), such as at least one magnetic disk memory. The communication connection between the system network element and at least one other network element is implemented via at least one communication interface 103 (which may be wired or wireless), and may use the internet, a wide area network, a local network, a metropolitan area network, etc. Bus 102 may be an ISA (Industry Standard Architecture ) bus, a PCI (Peripheral Component Interconnect, peripheral component interconnect standard) bus, or EISA (Extended Industry Standard Architecture ) bus, among others. The bus 102 may be classified as an address bus, a data bus, a control bus, or the like. For ease of illustration, only one bi-directional arrow is shown in FIG. 7, but not only one bus or type of bus.

The processor 101 may be an integrated circuit chip with signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in the processor 101 or instructions in the form of software. The processor 101 may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU for short), a network processor (Network Processor, NP for short), etc.; but also digital signal processors (Digital Signal Processor, DSP for short), application specific integrated circuits (Application Specific Integrated Circuit, ASIC for short), field-programmable gate arrays (Field-Programmable Gate Array, FPGA for short) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present invention may be embodied directly in the execution of a hardware decoding processor, or in the execution of a combination of hardware and software modules in a decoding processor. The software modules may be located in a random access memory, flash memory, read only memory, programmable read only memory, or electrically erasable programmable memory, registers, etc. as well known in the art. The storage medium is located in the memory, and the processor 101 reads the information in the memory, and combines the hardware of the information to complete the recommendation method of the virtual commodity in the game of the previous embodiment.

The embodiment of the invention also provides a computer readable storage medium, wherein the computer readable storage medium is stored with a computer program, and the computer program is executed by a processor to execute the recommendation method of the virtual commodity in the game.

The method, the device and the computer program product of the electronic device for recommending virtual goods in a game provided by the embodiment of the invention comprise a computer readable storage medium storing program codes, wherein the instructions included in the program codes can be used for executing the method described in the method embodiment, and specific implementation can be referred to the method embodiment and will not be repeated here.

In addition, in the description of embodiments of the present invention, unless explicitly stated and limited otherwise, the terms "mounted," "connected," and "connected" are to be construed broadly, and may be, for example, fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; can be directly connected or indirectly connected through an intermediate medium, and can be communication between two elements. The specific meaning of the above terms in the present invention will be understood by those skilled in the art in specific cases.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art or in a part of the technical solution, in the form of a software product stored in a storage medium, comprising several instructions for causing a computer device (which may be a personal computer, a server, a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a magnetic disk, or an optical disk, or other various media capable of storing program codes.

In the description of the present invention, it should be noted that the directions or positional relationships indicated by the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", etc. are based on the directions or positional relationships shown in the drawings, are merely for convenience of describing the present invention and simplifying the description, and do not indicate or imply that the devices or elements referred to must have a specific orientation, be configured and operated in a specific orientation, and thus should not be construed as limiting the present invention. Furthermore, the terms "first," "second," and "third" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.

Finally, it should be noted that: the above examples are only specific embodiments of the present invention for illustrating the technical solution of the present invention, but not for limiting the scope of the present invention, and although the present invention has been described in detail with reference to the foregoing examples, it will be understood by those skilled in the art that the present invention is not limited thereto: any person skilled in the art may modify or easily conceive of the technical solution described in the foregoing embodiments, or perform equivalent substitution of some of the technical features, while remaining within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention, and are intended to be included in the scope of the present invention. Therefore, the protection scope of the invention is subject to the protection scope of the claims.

Claims

1. A method for recommending virtual goods in a game, characterized in that a goods display interface is provided through a terminal device, wherein the goods display interface comprises at least one virtual goods, and the method comprises the following steps:

responding to browsing operation acted on the commodity display interface, and updating the virtual commodity displayed on the commodity display interface according to the browsing operation;

When the browsing operation meets a first condition, determining that the virtual commodity currently displayed by the commodity display interface is a target virtual commodity;

sending commodity information of the target virtual commodity to a background server, so that the background server determines recommended virtual commodity in the target virtual commodity according to the commodity information and virtual articles with configured virtual roles controlled by the terminal equipment; the step of determining the recommended virtual commodity in the target virtual commodity by the background server according to the commodity information and the virtual commodity with the configured virtual role controlled by the terminal equipment comprises the following steps: obtaining similarity indexes of the target virtual commodity according to the commodity information; determining recommended virtual goods in the target virtual goods based on the similarity index and the virtual goods configured by the virtual roles;

recommending the recommended virtual commodity determined by the background server;

wherein the browsing operation is a sliding operation acting on the merchandise display interface;

the browsing operation meeting a first condition includes: monitoring the sliding speed of the sliding operation, and if the sliding speed is smaller than a preset threshold value, determining that the browsing operation meets the first condition;

Or the browsing operation is a clicking operation acting on a page turning control in the commodity display interface;

the browsing operation meeting a first condition includes: and monitoring the click frequency of the click operation, and if the click frequency is smaller than a preset threshold value, determining that the browsing operation meets the first condition.

2. The method of claim 1, wherein the terminal device is a touch device;

the step of updating the virtual commodity displayed on the commodity display interface according to the browsing operation comprises the following steps:

and monitoring the sliding direction corresponding to the sliding operation, and updating the virtual commodity displayed on the commodity display interface according to the sliding direction.

3. The method of claim 2, wherein said updating said virtual good displayed by said goods presentation interface in accordance with said sliding direction comprises:

determining a first commodity page, wherein the first commodity page comprises the virtual commodity currently displayed in the commodity display interface;

acquiring a second commodity page corresponding to the sliding direction, wherein the second commodity page comprises preset virtual commodities;

and switching the first commodity page in the commodity display interface into the second commodity page, and displaying the virtual object in the second commodity page.

4. The method of claim 1, wherein the step of listening for a sliding rate corresponding to the sliding operation comprises:

and calling a preset touch event callback function, and monitoring the sliding speed corresponding to the sliding operation through the touch event callback function.

5. The method of claim 1, wherein the terminal device is a touch device;

monitoring the touch position of the clicking operation, and determining a target page turning control according to the touch position;

and updating the virtual commodity displayed on the commodity display interface according to the target page turning control.

6. The method of claim 5, wherein the updating the virtual good displayed by the goods presentation interface according to the target page flip control comprises:

acquiring a second commodity page corresponding to the target page turning control, wherein the second commodity page comprises a preset virtual commodity;

7. The method of claim 1, wherein the method further comprises, in response to a browsing operation acting on the merchandise display interface, prior to updating the virtual merchandise displayed by the merchandise display interface in accordance with the browsing operation:

responding to touch operation of a commodity display control in a game interface, and generating the commodity display interface;

pulling a commodity list comprising a plurality of virtual commodities from a commodity library, and displaying the commodity list on the commodity display interface;

the commodity list is generated by a background server according to a preset ordering rule.

8. The method of claim 1, wherein recommending the recommended virtual good determined by the background server comprises:

displaying the recommended virtual commodity in a preset mode; or acquiring the recommendation information of the recommended virtual commodity and displaying the recommendation information of the recommended virtual commodity on the commodity display interface, wherein the recommendation information comprises the promotion information of the recommended virtual commodity.

9. A method for recommending virtual goods in a game, which is applied to a background server, wherein the background server is in communication with a terminal device, the method comprising:

Receiving commodity information of a target virtual commodity, wherein the target virtual commodity is determined when the terminal equipment meets a first condition in browsing operation; the browsing operation is a sliding operation acting on a commodity display interface; the browsing operation meeting a first condition includes: monitoring the sliding speed of the sliding operation, and if the sliding speed is smaller than a preset threshold value, determining that the browsing operation meets the first condition; or the browsing operation is a clicking operation acting on a page turning control in the commodity display interface; the browsing operation meeting a first condition includes: monitoring the click frequency of the click operation, and if the click frequency is smaller than a preset threshold value, determining that the browsing operation meets the first condition;

determining recommended virtual goods in the target virtual goods according to the goods information and the virtual goods with configured virtual roles controlled by the terminal equipment;

recommending the recommended virtual commodity to the terminal equipment;

the step of determining the recommended virtual commodity in the target virtual commodity according to the commodity information and the virtual commodity with the configured virtual role controlled by the terminal equipment comprises the following steps:

Obtaining similarity indexes of the target virtual commodity according to the commodity information;

and determining recommended virtual goods in the target virtual goods based on the similarity index and the virtual goods configured by the virtual roles.

10. The method of claim 9, wherein determining a recommended virtual good of the target virtual good based on the similarity index and the virtual good for which the virtual character has been configured comprises:

extracting candidate virtual commodities belonging to the same category as the virtual commodity configured by the virtual role from the target virtual commodity;

calculating attribute difference values of the candidate virtual goods and the virtual goods configured by the virtual roles;

and if the attribute difference value is larger than a preset difference value threshold value and the similarity index is larger than a preset index threshold value, determining the candidate virtual commodity as a recommended virtual commodity.

11. The method of claim 9, wherein the background server is configured with a commodity library comprising a plurality of virtual commodities, the method further comprising:

updating the virtual commodity contained in the commodity library in response to an updating operation acting on the commodity library;

And updating a commodity list containing the virtual commodity according to a preset ordering rule.

12. The method of claim 11, wherein the method further comprises:

and acquiring commodity information of the virtual commodity, and calculating a similarity index of the virtual commodity according to the commodity information, wherein the similarity index is used for representing the similarity degree of the virtual commodity.

13. The method of claim 12, wherein the merchandise information of the virtual merchandise includes one or more of the following attribute values: the highlight word, the key attribute value and the price attribute value of the virtual commodity;

the similarity index = a1×h1+a2×h2+a3×h3; wherein A1 represents the number of the same bright spot words in the virtual commodity with the preset number, and h1 represents the weight value of A1; a2 represents the statistical difference value of the key attribute values of the preset number of virtual commodities, and h2 represents the weight value of A2; a3 represents the statistical difference value of the price attribute values of the preset quantity of the virtual commodities, and h3 represents the weight value of A3.

14. A recommendation device for virtual goods in a game, characterized in that a goods display interface is provided through a terminal device, wherein the goods display interface comprises at least one virtual goods, and the device comprises:

The updating module is used for responding to the browsing operation acted on the commodity display interface and updating the virtual commodity displayed on the commodity display interface according to the browsing operation;

the first determining module is used for determining that the virtual commodity currently displayed by the commodity display interface is a target virtual commodity when the browsing operation meets a first condition;

the sending module is used for sending commodity information of the target virtual commodity to a background server so that the background server can determine recommended virtual commodity in the target virtual commodity according to the commodity information and the virtual commodity with configured virtual roles controlled by the terminal equipment; the step of determining the recommended virtual commodity in the target virtual commodity by the background server according to the commodity information and the virtual commodity with the configured virtual role controlled by the terminal equipment comprises the following steps: obtaining similarity indexes of the target virtual commodity according to the commodity information; determining recommended virtual goods in the target virtual goods based on the similarity index and the virtual goods configured by the virtual roles;

the first recommending module is used for recommending the recommended virtual commodity determined by the background server;

15. A recommendation device for virtual goods in a game, applied to a background server, the background server being in communication with a terminal device, the device comprising:

the receiving module is used for receiving commodity information of a target virtual commodity, wherein the target virtual commodity is determined when the terminal equipment meets a first condition in browsing operation; the browsing operation is a sliding operation acting on a commodity display interface; the browsing operation meeting a first condition includes: monitoring the sliding speed of the sliding operation, and if the sliding speed is smaller than a preset threshold value, determining that the browsing operation meets the first condition; or the browsing operation is a clicking operation acting on a page turning control in the commodity display interface; the browsing operation meeting a first condition includes: monitoring the click frequency of the click operation, and if the click frequency is smaller than a preset threshold value, determining that the browsing operation meets the first condition;

The second determining module is used for determining recommended virtual goods in the target virtual goods according to the goods information and the virtual goods with configured virtual roles controlled by the terminal equipment;

the second recommending module is used for recommending the recommended virtual commodity to the terminal equipment;

the second determining module is further configured to obtain a similarity index of the target virtual commodity according to the commodity information;

16. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor implements the method of any of the preceding claims 1-13 when executing the computer program.

17. A computer readable storage medium, characterized in that the computer readable storage medium has stored thereon a computer program which, when executed by a processor, performs the method of any of the preceding claims 1-13.