CN112528151A - Object display method and device, electronic equipment and storage medium - Google Patents

Object display method and device, electronic equipment and storage medium Download PDF

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Publication number
CN112528151A
CN112528151A CN202011502915.4A CN202011502915A CN112528151A CN 112528151 A CN112528151 A CN 112528151A CN 202011502915 A CN202011502915 A CN 202011502915A CN 112528151 A CN112528151 A CN 112528151A
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China
Prior art keywords
user
objects
value
determining
historical
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CN202011502915.4A
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Chinese (zh)
Inventor
张海朋
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Beijing Milaiwu Network Technology Co ltd
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Beijing Milaiwu Network Technology Co ltd
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Priority to CN202011502915.4A priority Critical patent/CN112528151A/en
Publication of CN112528151A publication Critical patent/CN112528151A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0209—Incentive being awarded or redeemed in connection with the playing of a video game
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers

Abstract

The embodiment of the application discloses an object display method and device, electronic equipment and a storage medium. The method comprises the following steps: determining a recommendation value of a user according to historical consumption information of the user and equipment information of the user; determining a candidate object according to the recommendation value of the user and the relationship between the recommendation value and the object value; determining a target object to be displayed to the user according to the historical consumed object of the user and the candidate object; and displaying the target object to the user. The method and the device realize the personalized display of the object, determine the target object of the user through the multi-dimensional user characteristics, meet the personalized requirements of the user, further stimulate the consumption of the user and improve the platform consumption.

Description

Object display method and device, electronic equipment and storage medium
Technical Field
The embodiment of the application relates to the technical field of internet, in particular to an object display method and device, electronic equipment and a storage medium.
Background
With the development of internet technology, users have more and more demands in each communication platform, for example, users have a demand for presenting objects, such as virtual gifts (e.g., virtual cakes), to other users, but at present, the objects displayed to all users are consistent, and the demand for personalization of users cannot be met. For example, in a live platform, a live room gift wall function is ubiquitous for users to enjoy gifts to a main broadcast. Because the gift sending will and wealth value of each user in the live broadcast room are different, if the same gift walls are displayed, the personalized requirements of different users cannot be met, and the gift sending will of the users can be further reduced.
Disclosure of Invention
The embodiment of the application provides an object display method and device, electronic equipment and a storage medium, so that personalized display of an object is realized, and personalized requirements of a user are met.
In a first aspect, an embodiment of the present application provides an object display method, where the method includes:
determining a recommendation value of a user according to historical consumption information of the user and equipment information of the user;
determining a candidate object according to the recommendation value of the user and the relationship between the recommendation value and the object value;
determining a target object to be displayed to the user according to the historical consumed object of the user and the candidate object;
and displaying the target object to the user.
In a second aspect, an embodiment of the present application provides an object display apparatus, where the apparatus includes:
the recommendation value determining module is used for determining the recommendation value of the user according to the historical consumption information of the user and the equipment information of the user;
the candidate object determining module is used for determining a candidate object according to the recommendation value of the user and the relation between the recommendation value and the object value;
the target object determining module is used for determining a target object to be displayed to the user according to the historical consumed object of the user and the candidate object;
and the target object display module is used for displaying the target object to the user.
In a third aspect, an embodiment of the present application provides an electronic device, including:
one or more processors;
a memory for storing one or more programs;
when the one or more programs are executed by the one or more processors, the one or more processors implement the object presentation method according to any embodiment of the present application.
In a fourth aspect, an embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by a processor to implement the object displaying method according to any embodiment of the present application.
According to the technical scheme of the embodiment of the application, the recommendation value of the user is determined by combining the historical consumption information of the user and the equipment information of the user; determining a candidate object according to the recommendation value of the user and the relationship between the recommendation value and the object value; determining a target object to be displayed to the user according to the historical consumed object and the candidate object of the user; the target object is presented to the user. By the technical scheme, the target object of the user is determined through the multi-dimensional user characteristics, the object is displayed in an individualized mode, the individualized requirements of the user are met, the user consumption is stimulated, and the platform consumption is improved.
Drawings
Fig. 1 is a flowchart of an object displaying method according to an embodiment of the present application;
fig. 2 is a flowchart of an object displaying method provided in the second embodiment of the present application;
fig. 3 is a schematic structural diagram of an object display apparatus according to a third embodiment of the present application;
fig. 4 is a schematic structural diagram of an electronic device according to a fourth embodiment of the present application.
Detailed Description
The embodiments of the present application will be described in further detail with reference to the drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the embodiments of the application and are not limiting of the application. It should be further noted that, for convenience of description, only some structures related to the embodiments of the present application are shown in the drawings, not all of the structures are shown.
Example one
Fig. 1 is a flowchart of an object display method according to an embodiment of the present application, which is applicable to an object display situation, and is particularly applicable to a situation where an object is displayed to a user in an internet live broadcast platform. Alternatively, the object may be a virtual item, such as a gift (e.g., cake) in a live room gift wall. The method may be performed by the object displaying apparatus provided in the embodiment of the present application, and the apparatus may be implemented in a hardware and/or software manner, and may be integrated in an electronic device bearing an object displaying function, such as a mobile terminal. Referring to fig. 1, the method may specifically include:
and S110, determining the recommendation value of the user according to the historical consumption information of the user and the equipment information of the user.
The historical consumption information refers to consumption information of a user in a platform before the operation is executed, such as a live broadcast platform, and can comprise historical recharging amount, historical consumption amount and the like; the historical recharging amount is the total amount of the personal account of the platform which the user charges in an accumulated manner before the operation is executed, and the historical consumption amount is the total amount of the money purchasing object of the personal account in the platform which the user uses in an accumulated manner before the operation is executed. The device information of the user refers to information of a device used by the user login platform, such as a live platform, and may include, but is not limited to, a device model, a device IP address, and the like. The recommendation value is a capability value for recommending objects to the user, and is used for representing the consumption level and the consumption capability of the user.
In this embodiment, the recommended value of the user is determined according to the historical consumption information of the user and the device information of the user, and may be determined according to the historical recharge amount of the user, the historical consumption amount, and the value of the device used by the user. For example, if the historical recharge amount and the historical spend amount of the user are relatively high and the value of the device used by the user is also relatively high, it is determined that the recommended value of the user is relatively high. The value of the device used by the user is determined by the model of the device, for example, if the model of the device used by the user is apple or P40, it indicates that the value of the device used by the user is high.
Optionally, the recommendation value of the user may also be determined according to the historical consumption information, the basic information, and the device information of the user. The basic information is basic information such as profession and academic calendar filled by the user during registration, and may also be city grade information, which is a grade to which a city belongs. The city grade information of the user is determined according to the positioning information of the user, for example, according to the grade of the city where the user is currently located.
Specifically, the recommended value of the user may be determined according to the historical consumption information, the basic information, the device information, and the weight of the user, where the weight is set by a person skilled in the art according to experience. And respectively endowing different weights to the historical consumption information, the basic information and the equipment information of the user, and determining the recommendation value of the user according to the weighted result. For example, the higher the historical recharge amount and the consumption amount of the user are, the higher the weight of the corresponding historical consumption information is; the higher the grade of the city where the user is located, the higher the weight of the basic information of the user is; the higher the device of the user is, the higher the weight of the device information of the user is.
And S120, determining candidate objects according to the recommendation values of the users and the relationship between the recommendation values and the object values.
The candidate objects are a set of objects pre-configured for the user according to different recommendation values, and may be a set of gifts pre-configured for the user in a live broadcast room, for example.
Optionally, different recommended values may correspond to objects of different values; further, the recommendation value is positively correlated with the object value, i.e., the higher the recommendation value, the higher the object value. And determining the candidate object according to the recommendation value of the user and the relation between the recommendation value and the object value. For example, if the recommendation value of the user is 100, a set of objects whose object values match the recommendation value is selected as candidate objects. For example, in the live platform, if the recommendation value of the user is 100, a gift set with a gift value matching the recommendation value is selected as a candidate gift.
S130, determining a target object to be displayed to the user according to the historical consumed object and the candidate object of the user.
The historical consumed objects can comprise all consumed objects in the personal account of the user before the operation is executed; further, the historical consumed objects are divided according to the consumption time, such as the consumed objects in a week, the consumed objects in a month, and the like.
In this embodiment, a mixed arrangement mode is adopted to sort the historical consumption objects and the candidate objects of the user, and the target object to be displayed to the user is determined according to the sorting result. For example, in a live platform, historical consumed gifts and candidate gifts of a user are all used as target gifts to be presented to the user.
Optionally, the objects consumed in the history of the user and the candidate objects may be sorted (for example, sorted in a descending order) according to the consumption time, the consumption times, the object value, and the like, and the target object to be displayed to the user may be determined according to the sorting result. For example, the top-ranked objects with preset values may be used as target objects to be presented to the user.
Furthermore, as the same object may exist in the historical consumed object and the candidate object, the target object to be displayed to the user can be determined according to the historical consumed object and the candidate object of the user, and the historical consumed object and the candidate object can be subjected to duplicate removal; and determining a target object to be displayed to the user according to the object after the duplicate removal processing. Specifically, the repeated objects in the historical consumed objects and the candidate objects are deleted, and only one object is reserved; and then, sequencing the objects after the duplicate removal processing, and further determining a target object to be displayed to the user according to a sequencing result. It can be understood that, by performing deduplication processing on the historically consumed objects and the candidate objects, it can be ensured that the target objects to be presented to the user are not duplicated, thereby increasing the satisfaction of the user.
And S140, displaying the target object to the user.
Specifically, the target object may be displayed on an interface of the user terminal. Illustratively, in the live platform, when a user enters a live room, a target gift is presented to the user.
According to the technical scheme of the embodiment of the application, comprehensive analysis is carried out by combining the multi-dimensional data such as the historical consumption information of the user and the equipment information of the user, so that the accuracy of the introduced recommendation value of the user is ensured; then, determining a candidate object based on the recommendation value of the user and the relationship between the recommendation value and the object value; determining a target object to be displayed to the user according to the historical consumed object and the candidate object of the user; the target object is presented to the user. According to the technical scheme, the target object of the user is determined through the multi-dimensional user characteristics, the object is displayed in a personalized mode, the personalized requirements of the user are met, the user consumption is stimulated, and the platform consumption is improved.
Because the consumption data of the user are dynamically changed, in order to meet different requirements of the user at different moments, the consumption data of the user can be obtained in real time, and then the target object to be displayed to the user is adjusted in real time according to the consumption data of the user. Optionally, as an optional manner of the embodiment of the present application, after presenting the target object to the user, the method may further include: updating the arrangement sequence of the target objects according to the current object consumption data of the user; wherein the object consumption data includes a consumption number, a value of the consumption object, and a cumulative value of the consumption object.
Specifically, the target object is updated according to the current object consumption data of the user, for example, the higher the value of the current consumption object of the user is, the higher the accumulated value of the consumption object is, or the more the consumption times of the object are, the corresponding consumption object is arranged in front. Illustratively, in the live broadcast room, the order of the gifts presented to the user in the live broadcast room is updated according to the value of the gifts currently consumed by the user, the accumulated value of the gifts, and the number of times the gifts are consumed.
It can be understood that the sequencing order of the target objects is updated through the current object consumption data, different requirements of the user at different moments are met, and the user experience is further improved.
Example two
Fig. 2 is a flowchart of an object displaying method provided in the second embodiment of the present application; on the basis of the above embodiment, the target object determined to be presented to the user is further optimized.
As shown in fig. 2, the method may specifically include:
s210, determining a recommendation value of the user according to the historical consumption information of the user and the equipment information of the user.
S220, determining candidate objects according to the recommendation values of the users and the relationship between the recommendation values and the object values.
S230, sorting the historical consumed objects and the candidate objects according to the value of the historical consumed objects and the value of the candidate objects of the user.
In this embodiment, the historical consumed objects and the candidate objects are sorted according to the value of the historical consumed objects and the value of the candidate objects of the user, and the historical consumed objects and the candidate objects may be sorted according to the value of the historical consumed objects and the value of the candidate objects.
Further, in the historical consumed objects and the candidate objects, objects with the same value are ranked according to the consumption times of the objects, and the objects with the large consumption times are ranked in the front.
Optionally, the historical consumed objects and the candidate objects may be sorted according to the value and the weight of the historical consumed objects of the user and the value and the weight of the candidate objects. Further, different levels of weight may be set, for example, for an object that is repeated with a historically consumed object in the candidate objects, the weight of the object is set to be a first level of weight; and the weight values for the other objects except the object in the candidate objects can be set as the weight values of the second level; meanwhile, weights of different levels can be set for other objects except the object in the historical consumed objects according to the consumption time and/or consumption times. For example, the historical consumed objects may be divided according to consumption time, such as consumed objects in a week, consumed objects in a month, and the like, different weights may be set for the historical consumed objects at different consumption times, and the shorter the time period from the current operation time point, the higher the weight of the consumed object set for the time period is, for example, the weight of the consumed object in a week is higher than the weight of the consumed object in a month. For another example, the objects consumed in the history are divided according to the consumption times, and the weight of the objects with more consumption times is higher. And the weight value of the first level is higher than that of the second level, the weight value of the second level is higher than that of the third level, and so on.
Optionally, for each object in the historical consumed objects and the candidate objects, the value and the weight of the object may be multiplied to obtain a ranking value of the object; the historical consumed objects and the candidate objects can then be ranked according to the ranking values.
S240, determining the target object to be displayed to the user according to the sorting result.
In this embodiment, the target objects to be displayed to the user are determined according to the sorting result, and the set number of objects sorted in the top may be used as the target objects to be displayed to the user. Illustratively, within the live room, the top 10 gifts are to be targeted for presentation to the user.
And S250, displaying the target object to the user.
According to the technical scheme of the embodiment of the application, the historical consumed objects and the candidate objects are sequenced according to the value of the historical consumed objects and the value of the candidate objects of the user, the target objects meeting the requirements of the user are determined as far as possible, and the personalized requirements of the user are met.
EXAMPLE III
Fig. 3 is a schematic structural diagram of an object display apparatus according to a third embodiment of the present application; the embodiment can be suitable for the object display condition, and is particularly suitable for the condition of displaying the object to the user in the Internet live broadcast platform. Alternatively, the object may be a virtual item, such as a gift (e.g., cake) in a live room gift wall. The device can be realized by adopting a hardware and/or software mode, and can be integrated in electronic equipment bearing an object display function, such as a mobile terminal and the like.
As shown in fig. 3, the apparatus includes a recommendation value determining module 310, a candidate object determining module 320, a target object determining module 330, and a target object presenting module 340, wherein,
a recommendation value determining module 310, configured to determine a recommendation value of a user according to historical consumption information of the user and device information of the user;
a candidate object determination module 320, configured to determine a candidate object according to the recommendation value of the user and a relationship between the recommendation value and the object value;
a target object determination module 330, configured to determine a target object to be displayed to a user according to a historical consumed object and a candidate object of the user;
and a target object display module 340, configured to display the target object to the user.
According to the technical scheme of the embodiment of the application, comprehensive analysis is carried out by combining the multi-dimensional data such as the historical consumption information of the user and the equipment information of the user, so that the accuracy of the introduced recommendation value of the user is ensured; then, determining a candidate object based on the recommendation value of the user and the relationship between the recommendation value and the object value; determining a target object to be displayed to the user according to the historical consumed object and the candidate object of the user; the target object is presented to the user. According to the technical scheme, the target object of the user is determined through the multi-dimensional user characteristics, the object is displayed in a personalized mode, the personalized requirements of the user are met, the user consumption is stimulated, and the platform consumption is improved.
Further, the target object determination module 330 includes a deduplication processing unit and a target object determination unit, wherein,
the de-duplication processing unit is used for carrying out de-duplication processing on the historical consumed objects and the candidate objects;
and the target object determining unit is used for determining a target object to be displayed to the user according to the object after the duplicate removal processing.
Further, the target object determination module 330 further comprises a sorting unit, wherein,
the sorting unit is used for sorting the historical consumed objects and the candidate objects according to the value of the historical consumed objects and the value of the candidate objects of the user;
and the target object determining unit is also used for determining a target object to be displayed to the user according to the sequencing result.
Further, the sorting unit is specifically configured to sort the historical consumed objects and the candidate objects according to the values and the weights of the historical consumed objects of the user and the values and the weights of the candidate objects.
Further, the recommendation value determining module 310 is specifically configured to determine the recommendation value of the user according to the historical consumption information, the basic information, and the device information of the user.
Further, the apparatus further includes a sorting order updating module, configured to:
the sequencing sequence updating module is used for updating the sequencing sequence of the target objects according to the current object consumption data of the user; wherein the object consumption data includes a consumption number, a value of the consumption object, and a cumulative value of the consumption object.
The object display device provided by the above embodiment can execute the object display method provided by any embodiment of the present application, and has a corresponding functional module and an effective effect for executing the method.
Example four
Fig. 4 is a schematic structural diagram of an electronic device according to a fourth embodiment of the present application, and fig. 4 shows a block diagram of an exemplary device suitable for implementing the embodiments of the present application. The device shown in fig. 4 is only an example, and should not bring any limitation to the function and the scope of use of the embodiments of the present application.
As shown in FIG. 4, electronic device 12 is embodied in the form of a general purpose computing device. The components of electronic device 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.
Bus 18 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Electronic device 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by electronic device 12 and includes both volatile and nonvolatile media, removable and non-removable media.
The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. The electronic device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 4, and commonly referred to as a "hard drive"). Although not shown in FIG. 4, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. System memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the application.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in system memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally perform the functions and/or methodologies of the embodiments described herein.
Electronic device 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), with one or more devices that enable a user to interact with electronic device 12, and/or with any devices (e.g., network card, modem, etc.) that enable electronic device 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 22. Also, the electronic device 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet) via the network adapter 20. As shown, the network adapter 20 communicates with other modules of the electronic device 12 via the bus 18. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with electronic device 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processing unit 16 executes various functional applications and data processing by executing programs stored in the system memory 28, for example, to implement the object presentation method provided in the embodiment of the present application.
EXAMPLE five
The fifth embodiment of the present application further provides a computer-readable storage medium, on which a computer program (or referred to as computer-executable instructions) is stored, where the computer program is used for executing the object display method provided by the embodiment of the present application when the computer program is executed by a processor.
The computer storage media of the embodiments of the present application may take any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for embodiments of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present application and the technical principles employed. It will be understood by those skilled in the art that the present application is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the application. Therefore, although the embodiments of the present application have been described in more detail through the above embodiments, the embodiments of the present application are not limited to the above embodiments, and many other equivalent embodiments may be included without departing from the spirit of the present application, and the scope of the present application is determined by the scope of the appended claims.

Claims (10)

1. An object display method, characterized in that the method comprises:
determining a recommendation value of a user according to historical consumption information of the user and equipment information of the user;
determining a candidate object according to the recommendation value of the user and the relationship between the recommendation value and the object value;
determining a target object to be displayed to the user according to the historical consumed object of the user and the candidate object;
and displaying the target object to the user.
2. The method of claim 1, wherein determining the target object to be presented to the user based on the historical consumed objects of the user and the candidate objects comprises:
carrying out duplicate removal processing on the historical consumed objects and the candidate objects;
and determining a target object to be displayed to the user according to the object after the duplicate removal processing.
3. The method of claim 1, wherein determining the target object to be presented to the user based on the historical consumed objects of the user and the candidate objects comprises:
sorting the historical consumed objects and the candidate objects according to the value of the historical consumed objects and the value of the candidate objects of the user;
and determining a target object to be displayed to the user according to the sequencing result.
4. The method of claim 3, wherein ranking the historical consumed objects and the candidate objects according to the value of the historical consumed objects and the value of the candidate objects of the user comprises:
and sequencing the historical consumed objects and the candidate objects according to the value and the weight of the historical consumed objects of the user and the value and the weight of the candidate objects.
5. The method of claim 1, wherein determining the recommendation value of the user based on the historical consumption information of the user and the device information of the user comprises:
and determining the recommendation value of the user according to the historical consumption information, the basic information and the equipment information of the user.
6. The method of claim 1, wherein after presenting the target object to the user, further comprising:
updating the arrangement sequence of the target objects according to the current object consumption data of the user; wherein the object consumption data includes a consumption number, a value of the consumption object, and a cumulative value of the consumption object.
7. An object display apparatus, the apparatus comprising:
the recommendation value determining module is used for determining the recommendation value of the user according to the historical consumption information of the user and the equipment information of the user;
the candidate object determining module is used for determining a candidate object according to the recommendation value of the user and the relation between the recommendation value and the object value;
the target object determining module is used for determining a target object to be displayed to the user according to the historical consumed object of the user and the candidate object;
and the target object display module is used for displaying the target object to the user.
8. The apparatus of claim 7, wherein the target object determination module comprises:
the de-duplication processing unit is used for performing de-duplication processing on the historical consumed objects and the candidate objects;
and the target object determining unit is used for determining a target object to be displayed to the user according to the object after the duplicate removal processing.
9. An electronic device, comprising:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the object exposure method of any one of claims 1-6.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out an object presentation method according to any one of claims 1 to 6.
CN202011502915.4A 2020-12-18 2020-12-18 Object display method and device, electronic equipment and storage medium Pending CN112528151A (en)

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