CN111815368B - Advertisement pushing method, device, terminal and storage medium - Google Patents

Advertisement pushing method, device, terminal and storage medium Download PDF

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Publication number
CN111815368B
CN111815368B CN202010721066.5A CN202010721066A CN111815368B CN 111815368 B CN111815368 B CN 111815368B CN 202010721066 A CN202010721066 A CN 202010721066A CN 111815368 B CN111815368 B CN 111815368B
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China
Prior art keywords
advertisement
pushing
condition
tag information
push
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Chinese (zh)
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CN111815368A (en
Inventor
黄崇远
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Guangdong Oppo Mobile Telecommunications Corp Ltd
Shenzhen Huantai Technology Co Ltd
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Guangdong Oppo Mobile Telecommunications Corp Ltd
Shenzhen Huantai Technology Co Ltd
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Priority to CN202010721066.5A priority Critical patent/CN111815368B/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0263—Targeted advertisements based upon Internet or website rating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The application belongs to the technical field of communication, and particularly relates to an advertisement pushing method, an advertisement pushing device, a terminal and a storage medium. The advertisement pushing method comprises the following steps: acquiring a historical advertisement associated with a target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement; determining an extended push condition based on the at least one push condition and the at least one tag information; pushing the target advertisement based on the selected initial pushing condition and the extended pushing condition. The extended pushing condition is determined not only depending on the pushing condition of the historical advertisement, but also depending on the tag information of the pushing object of the historical advertisement, so that the coverage range is wider, the accuracy of the pushing condition of the target advertisement can be improved, and the accuracy of advertisement pushing can be further improved.

Description

Advertisement pushing method, device, terminal and storage medium
Technical Field
The application belongs to the technical field of communication, and particularly relates to an advertisement pushing method, an advertisement pushing device, a terminal and a storage medium.
Background
With the development of science and technology, users can produce various products by using scientific and technical means, and in order to expand the popularity of the products and the competitiveness of the products, the users can select the advertisement pushing mode.
Currently, users can select pushing conditions matched with products based on knowledge of the products, and push product advertisements. For example, when a mobile phone produced by a user has a function of clear game interface, the user can select a pushing condition with the age of 18-35 years to push the mobile phone advertisement.
Disclosure of Invention
The embodiment of the application provides an advertisement pushing method, an advertisement pushing device, a terminal and a storage medium, which can improve the accuracy of advertisement pushing. The technical scheme comprises the following steps:
In a first aspect, an embodiment of the present application provides an advertisement pushing method, where the method includes:
Acquiring a historical advertisement associated with a target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement;
Determining an extended push condition based on the at least one push condition and the at least one tag information;
Pushing the target advertisement based on the selected initial pushing condition and the extended pushing condition.
In a second aspect, an embodiment of the present application provides an advertisement pushing apparatus, including:
the advertisement acquisition unit is used for acquiring a historical advertisement associated with the target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement;
A condition determining unit configured to determine an extended push condition based on the at least one push condition and the at least one tag information;
And the advertisement pushing unit is used for pushing the target advertisement based on the selected initial pushing condition and the expanded pushing condition.
In a third aspect, an embodiment of the present application provides a terminal, including a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements the method according to any one of the first aspects when the processor executes the computer program.
In a fourth aspect, embodiments of the present application provide a computer readable storage medium having stored thereon a computer program which when executed by a processor performs a method according to any of the preceding claims.
In a fifth aspect, embodiments of the present application provide a computer program product, wherein the computer program product comprises a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps described in the first aspect of the embodiments of the present application. The computer program product may be a software installation package.
The embodiment of the application provides an advertisement putting method, which is characterized in that a target advertisement is pushed based on an initial pushing condition and an extended pushing condition selected by acquiring a historical advertisement associated with the target advertisement and determining the extended pushing condition based on at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement. The extended pushing condition is determined not only depending on the pushing condition of the historical advertisement, but also depending on the tag information of the pushing object of the historical advertisement, so that the coverage range is wider, the accuracy of the pushing condition of the target advertisement can be improved, and the accuracy of advertisement pushing can be further improved.
Drawings
In order to more clearly illustrate the embodiments of the application or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 shows an application scenario schematic diagram of an advertisement pushing method or an advertisement pushing device applied to an embodiment of the present application;
FIG. 2 is a flow chart of an advertisement pushing method according to an embodiment of the present application;
FIG. 3 shows an exemplary schematic of a terminal interface according to an embodiment of the application;
FIG. 4 shows an exemplary schematic of a terminal interface according to an embodiment of the application;
FIG. 5 is a flowchart of an advertisement pushing method according to an embodiment of the present application;
FIG. 6 is a flowchart of an advertisement pushing method according to an embodiment of the present application;
FIG. 7 is a flowchart of an advertisement pushing method according to an embodiment of the present application;
FIG. 8 is a flowchart of an advertisement pushing method according to an embodiment of the present application;
FIG. 9 is a schematic diagram of an advertisement pushing device according to an embodiment of the present application;
Fig. 10 shows a schematic structural diagram of a terminal according to an embodiment of the present application.
Detailed Description
In order to make the present application better understood by those skilled in the art, the following description will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the accompanying drawings, and it is apparent that the described embodiments are only a part of the embodiments of the present application, but not all the embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.
With the development of science and technology, users can produce various products by using scientific and technical means, and in order to expand the popularity of the products and the competitiveness of the products, the users can select the advertisement pushing mode. With the further development of the internet and mobile internet, for example, networks have become an unavailable part of people's lives. With the increasing behavior of users on the internet and mobile internet, web advertisements have also been rapidly developed. In addition, because of the variety of advertisement formats of web advertisements, the richness of internet traffic, web advertisements have taken up an increasing share among all advertisement types.
According to some embodiments, fig. 1 shows a schematic diagram of an application scenario of an advertisement pushing method or an advertisement pushing device applied to an embodiment of the present application. As shown in fig. 1, when a user produces a product, the user may select a pushing condition matching the product based on knowledge of the product and user information of respective areas, and push a product advertisement. For example, when a mobile phone produced by a user has a function of clear game interface, the user can select a pushing condition with the age of 18-35 years old and send the mobile phone advertisement to a server through a sending terminal. The server can send the mobile phone advertisement to the corresponding receiving terminal based on the received pushing condition, so that a user of the receiving terminal can know the mobile phone advertisement, and the pushing of the mobile phone advertisement is completed. However, when the user selects the pushing condition matched with the product directly based on the performance of the product, the pushing condition of the product advertisement is selected based on the experience of the user, so that the problems of inaccurate selection of the pushing condition of the product advertisement, lower accuracy of advertisement pushing, lower conversion rate of the advertisement and resource waste can occur. For example, when a user selects a pushing condition with the age of 18-35 years to push a mobile phone advertisement, the clicking rate of the mobile phone advertisement in the area A is lower, so that the accuracy of pushing the mobile phone advertisement is lower and the resource waste is caused.
It is readily appreciated that the user may also select the pushing conditions for the advertisement based on the historical advertisements. However, when the user selects the pushing condition based on the historical advertisement, the user selects the pushing condition of the current advertisement based only on the conversion effect of the pushing condition corresponding to the historical advertisement, so that the problem that the pushing condition of the product advertisement is not accurately selected and the accuracy of advertisement pushing is low can occur. For example, when a mobile phone produced by a user has a function of clear game interface, the pushing condition of the current advertisement selected by the user can be, for example, a male aged 10-25 years based on the conversion rate of the pushing condition corresponding to the historical advertisement. When the pushing conditions corresponding to the historical advertisements do not include the female pushing conditions, the problems that the pushing conditions of the current advertisements are not fully considered, the selection of the pushing conditions of the current advertisements is inaccurate, and the accuracy of advertisement pushing is low can occur when the user pushes the current advertisements. The embodiment of the application provides an advertisement pushing method, which can improve the accuracy of advertisement pushing.
The advertisement pushing method provided by the embodiment of the application will be described in detail with reference to fig. 2 to 8. The execution bodies of the embodiments shown in fig. 2-8 may be, for example, terminals.
Referring to fig. 2, a flowchart of an advertisement pushing method is provided in an embodiment of the present application. As shown in fig. 2, the method according to the embodiment of the present application may include the following steps S101 to S103.
S101, acquiring a historical advertisement associated with the target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement.
According to some embodiments, targeted advertisements refer to advertisements that are pushed by the current user. The targeted advertisement includes, but is not limited to, paper media advertisements, television advertisements, broadcast advertisements, outdoor advertisements, web advertisements, and the like, based on the transmission medium. The targeted advertisement of the embodiment of the application is introduced by taking the network advertisement as an example.
It is readily understood that before a targeted advertisement is pushed by a user, the user may generate the targeted advertisement based on the product to be pushed. Forms of targeted advertising include, but are not limited to, voice targeted advertising, text targeted advertising, picture targeted advertising, video targeted advertising, animated targeted advertising, and link targeted advertising, among others. The form of the target advertisement in the embodiment of the application is introduced by taking the link target advertisement as an example. The execution subject of the embodiment of the application includes, but is not limited to, a terminal, a server, and the like. The execution body of the embodiment of the application is described by taking a terminal as an example.
According to some embodiments, when the execution subject is a server and the user designs the target advertisement, the user may click on an upload control of the terminal display interface. An exemplary schematic of the terminal interface may be as shown in fig. 3. When the terminal detects that the user clicks the uploading control, the terminal can send the target advertisement and the initial pushing condition to the server. When the execution main body is a terminal, and the user designs the target advertisement, the target advertisement and the initial pushing condition do not need to be sent, and the terminal can directly receive the target advertisement and the initial pushing condition. When the terminal receives the targeted advertisement, the terminal may obtain a history advertisement associated with the targeted advertisement. The terminal can acquire the historical advertisements from the pre-stored advertisement records, can also transmit a historical advertisement acquisition request to the server, and can receive the historical advertisements transmitted by the server. Wherein, the historical advertisements associated with the target advertisement include, but are not limited to, advertisements pushed by the business party of the target advertisement in a first preset historical period, advertisements with the same type as the target advertisement pushed in a second preset historical period, advertisements pushed by the business party with the same type as the business party of the target advertisement in a third preset historical period, and the like.
It is easy to understand that when the target advertisement acquired by the terminal is a W mobile phone advertisement of the Q company, the history advertisement acquired by the terminal and associated with the W mobile phone advertisement may be, for example, all advertisements pushed by the Q company within a week and R mobile phone advertisements pushed by the E company within a week. All advertisements that Q company pushes within a week may be, for example, T-phone advertisements, Y watch advertisements, U computer advertisements, and I tablet advertisements.
According to some embodiments, the push condition refers to a condition selected when the user pushes the history advertisement. The tag information is tag information carried by a user who refers to the history advertisement. The pushing conditions can be the same as the label information, and the pushing conditions can be different from the label information. For example, when the push condition is gender, age, or region, the tag information may be the gender of the user, the age of the user, or the region of the user.
It is easy to understand that, when the terminal acquires the history advertisement associated with the target advertisement, the terminal may acquire at least one pushing condition corresponding to the history advertisement and at least one tag information of a pushing object of the history advertisement based on the history advertisement. The at least one pushing condition corresponding to the history advertisement acquired by the terminal may be, for example, an age, a credit card, and the at least one tag information of the pushing object of the history advertisement acquired by the terminal may be, for example, an age, a gender, and a region.
S102, determining the extended pushing condition based on at least one pushing condition and at least one tag information.
According to some embodiments, the extended push condition refers to a push condition determined by the terminal according to at least one push condition and at least one tag information, in addition to an initial push condition for the targeted advertisement. When the at least one pushing condition and the at least one tag information include the initial pushing condition, the terminal can determine the extended pushing condition after the at least one pushing condition and the at least one tag information are removed from the initial pushing condition, steps of the terminal determining the extended pushing condition can be reduced, and then the efficiency of advertisement pushing can be improved.
It is easy to understand that when the terminal obtains at least one pushing condition corresponding to the history advertisement and at least one tag information of a pushing object of the history advertisement, the terminal may determine the extended pushing condition based on the at least one pushing condition and the at least one tag information. For example, the terminal may calculate the class information of at least one pushing condition and at least one tag information, and based on the class information, the terminal may obtain a pushing condition to be extended higher than a preset class, determine the pushing condition to be extended other than the initial pushing condition as an extended pushing condition, and may directly determine the pushing condition to be extended as an extended pushing condition. The preset level set by the terminal may be, for example, a Z level, and the initial push condition set by the terminal may be, for example, age and car. When the pushing conditions to be expanded acquired by the terminal are age, credit card, sex and region, the terminal can set the credit card, sex and region as the expanding pushing conditions.
S103, pushing the target advertisement based on the selected initial pushing condition and the expanded pushing condition.
According to some embodiments, when the terminal determines the extended push condition, the terminal may push the targeted advertisement based on the selected initial push condition and the extended push condition. For example, the terminal determines that the extended pushing conditions are credit card, gender and region, the initial pushing conditions are age and car, and the terminal can push the target advertisement by taking the credit card, gender, region, age and car as the pushing conditions. When the terminal pushes the target advertisement, the target advertisement can be sent to the user terminal corresponding to the initial pushing condition and the extended pushing condition through the server, and when the user terminal receives the target advertisement, the target advertisement can be displayed on the terminal interface, and at this time, an exemplary schematic diagram of the terminal interface can be shown in fig. 4.
The embodiment of the application provides an advertisement putting method, which is characterized in that a target advertisement is pushed based on an initial pushing condition and an extended pushing condition selected by acquiring a historical advertisement associated with the target advertisement and determining the extended pushing condition based on at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement. Because the determination of the extended pushing condition depends on not only the pushing condition of the historical advertisement but also the label information of the pushing object of the historical advertisement, the coverage range is wider, and the condition that the accuracy is not high when the pushing condition is selected for pushing the target advertisement based on the experience of the user can be reduced, so that the target advertisement is pushed based on the initial pushing condition and the extended pushing condition, the accuracy of the pushing condition of the target advertisement can be improved, and the accuracy of the advertisement pushing can be improved. In addition, because the extended pushing conditions are determined based on at least one pushing condition corresponding to the historical advertisements and at least one tag information of a pushing object of the historical advertisements, the accuracy of advertisement pushing is improved, the conversion rate of the target advertisements is improved, and further the resource waste can be reduced.
Referring to fig. 5, a flowchart of an advertisement pushing method is provided in an embodiment of the present application. As shown in fig. 5, the method according to the embodiment of the present application may include the following steps S201 to S208.
S201, a historical advertisement associated with the target advertisement is obtained, wherein the historical advertisement at least comprises a first historical advertisement and a second historical advertisement.
The specific process is as described above, and will not be described here again.
According to some embodiments, the history advertisement according to the embodiments of the present application includes at least a first history advertisement and a second history advertisement, where the first history advertisement is an advertisement pushed by a business party of the target advertisement in a first preset history period, and the second history advertisement is an advertisement of the same type as the target advertisement pushed in a second preset history period. Wherein the advertisements of the same type as the targeted advertisement include, but are not limited to, advertisements of the same advertisement object, advertisement content, advertisement format, advertisement title as the targeted advertisement. The execution subject of the embodiment of the application includes, but is not limited to, a terminal, a server, and the like. The execution body of the embodiment of the application is described by taking a terminal as an example. The first historical advertisement and the second historical advertisement can be acquired by the terminal according to a pre-acquired acquisition instruction, and can also be acquired by the terminal based on acquisition information received when receiving the target advertisement.
It is easy to understand that the first preset history period refers to a period before the current advertisement is pushed, the first preset history period does not refer to a certain fixed history period, and the first preset history period may change with the setting change of the history period. For example, the first preset history period set by the terminal based on the setting instruction of the user may be within one week before the targeted advertisement pushing, and the first preset history period set by the terminal based on the setting instruction of the user may also be within three days before the targeted advertisement pushing. Similarly, the second preset history period refers to a period before the current advertisement is pushed, the second preset history period does not refer to a certain fixed history period, and the second preset history period can be changed along with the setting change of the history period. The first preset history period and the second preset history period may be the same history period or different history periods.
Optionally, the target advertisement in the embodiment of the present application may be, for example, an S-service advertisement pushed by an S-service owner. The first historical advertisement acquired by the terminal may be an advertisement pushed by an S business owner of an S financial advertisement in 2019, 5, month 12, and 2019, 5, month 19, and the first historical advertisement may include an S1 advertisement, an S2 advertisement, and an S3 advertisement, for example. The second history advertisement may be, for example, an advertisement of the same advertisement type as the S financial advertisement from 12 days 5, to 19 days 5, 2019, and may include, for example, an S4 advertisement, an S5 advertisement, and an S6 advertisement.
S202, at least one first pushing condition corresponding to the first historical advertisement and at least one first tag information of a first pushing object of the first historical advertisement are obtained.
According to some embodiments, the first pushing condition refers to a pushing condition corresponding to the first historical advertisement, and does not refer to a certain fixed condition, and when the first historical advertisement changes, the first pushing condition also changes correspondingly. The first push object refers to clicking on the first historical advertisement object, and does not refer to a certain fixed object, and when the first historical advertisement changes, the first push object also changes correspondingly. The first tag information refers to tag information of a first push object, and does not refer to certain fixed tag information, when the first historical advertisement changes, the first push object changes correspondingly, and the first tag information also changes correspondingly.
It is easy to understand that when the terminal acquires the first history advertisement and the second history advertisement associated with the target advertisement, the terminal may acquire at least one first pushing condition corresponding to the first history advertisement and at least one first tag information of a first pushing object of the first history advertisement. For example, the first historical advertisements acquired by the terminal may include, for example, S1 advertisements, S2 advertisements, and S3 advertisements, and the first pushing conditions for the terminal acquiring the S1 advertisements, S2 advertisements, and S3 advertisements may be, for example, 25-35 years old, fund investment, credit card, and real estate. The terminal obtains at least one first tag information of the first pushing object of the S1 advertisement, the S2 advertisement and the S3 advertisement, which may be, for example, a fund investment, an age of 25-30 years.
S203, at least one second pushing condition corresponding to the second historical advertisement and at least one second label information of a second pushing object of the second historical advertisement are obtained.
According to some embodiments, the second pushing condition refers to a pushing condition corresponding to the second historical advertisement, and does not refer to a certain fixed condition, and when the second historical advertisement changes, the second pushing condition also changes correspondingly. The second pushing object refers to clicking on a second historical advertisement object, and does not refer to a certain fixed object, and when the second historical advertisement changes, the second pushing object also changes correspondingly. The second tag information refers to tag information of a second push object, and does not refer to a certain fixed tag information, and when the second history advertisement changes, the second push object changes correspondingly, and the second tag information also changes correspondingly.
It is easy to understand that when the terminal acquires the first history advertisement and the second history advertisement associated with the target advertisement and the terminal acquires at least one first pushing condition corresponding to the first history advertisement and at least one first tag information of a first pushing object of the first history advertisement, the terminal may acquire at least one second pushing condition corresponding to the second history advertisement and at least one second tag information of a second pushing object of the second history advertisement. For example, the second historical advertisements acquired by the terminal may include, for example, S4 advertisements, S5 advertisements, and S6 advertisements, and the second pushing conditions acquired by the terminal for the S4 advertisements, the S5 advertisements, and the S6 advertisements may be, for example, age, precious metal investment, and car. The terminal obtains at least one second tag information of the second push object of the S1 advertisement, the S2 advertisement and the S3 advertisement, which may be, for example, stock investment, and the age of 25-35 years.
S204, determining an extended push condition based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information.
According to some embodiments, when the terminal obtains at least one first pushing condition corresponding to the first history advertisement, at least one first tag information of a first pushing object of the first history advertisement, at least one second pushing condition corresponding to the second history advertisement, and at least one second tag information of a second pushing object of the second history advertisement, the terminal may determine the extended pushing condition based on the at least one first pushing condition, the at least one first tag information, the at least one second pushing condition, and the at least one second tag information.
According to some embodiments, please refer to fig. 6, a flowchart of an advertisement pushing method is provided in an embodiment of the present application. As shown in fig. 6, the method according to the embodiment of the present application may include the following steps S301 to S302 when determining the extended push condition based on at least one first push condition, at least one first tag information, at least one second push condition, and at least one second tag information. S301, determining a score of at least one pushing condition to be expanded based on at least one first pushing condition, at least one first tag information, at least one second pushing condition and at least one second tag information; s302, determining the expanded pushing condition based on the score of at least one pushing condition to be expanded.
It is easy to understand that the at least one pushing condition to be expanded refers to a union of at least one first pushing condition, at least one first tag information, at least one second pushing condition, and at least one second tag information, and the at least one pushing condition to be expanded may not include an initial pushing condition. When the terminal obtains at least one first pushing condition, at least one first tag information, at least one second pushing condition and at least one second tag information, the terminal can obtain at least one pushing condition to be expanded and calculate a score of the at least one pushing condition to be expanded. The terminal determines the extended pushing condition based on the score of at least one pushing condition to be extended, can quantitatively determine the extended pushing condition, and can improve the accuracy of determining the extended pushing condition.
Alternatively, the at least one first pushing condition obtained by the terminal may be, for example, 25-35 years old, a fund investment, a credit card, and a property, the at least one first tag information may be, for example, a fund investment, 25-30 years old, the at least one second pushing condition may be, for example, an age, a precious metal investment, an automobile, the at least one first tag information may be, for example, a stock investment, 25-35 years old, and the terminal may calculate a score for the fund investment, the credit card, the property, the 25-35 years old, and the stock investment.
According to some embodiments, please refer to fig. 7, a flowchart of an advertisement pushing method is provided in an embodiment of the present application. As shown in fig. 7, the method according to the embodiment of the present application may include the following steps S401 to S403 when determining the score of at least one pushing condition to be extended based on at least one first pushing condition, at least one first tag information, at least one second pushing condition, and at least one second tag information. S401, calculating a first conversion rate corresponding to each first pushing condition and a first target population index corresponding to each first tag information; s402, calculating a second conversion rate corresponding to each second pushing condition and a second target population index corresponding to each second label information; s403, calculating the score of at least one pushing condition to be expanded based on the first pushing conversion rate, the first target population index, the second conversion rate and the second target population index.
It is easy to understand that, when the terminal obtains at least one first pushing condition, at least one first tag information, at least one second pushing condition, and at least one second tag information, the terminal may calculate a first conversion rate corresponding to each first pushing condition and a first target population index corresponding to each first tag information. When the terminal calculates the first conversion rate corresponding to each first pushing condition and the first target population index corresponding to each first tag information, the terminal can calculate the second conversion rate corresponding to each second pushing condition and the second target population index corresponding to each second tag information. At this time, the terminal may calculate a score of at least one push condition to be extended based on the first push conversion rate, the first target population index, the second conversion rate, and the second target population index.
Optionally, when the terminal calculates the score of the at least one pushing condition to be expanded based on the first conversion rate, the first target population index, the second conversion rate and the second target population index, the terminal may perform weighted summation on each of the first conversion rate, the first target population index, the second conversion rate and the second target population index to obtain the score of the at least one pushing condition to be expanded.
According to some embodiments, when the terminal calculates the first conversion rate, the terminal may obtain all exposure numbers and click numbers of the first historical advertisement, and then based on at least one first pushing condition corresponding to the first historical advertisement, the terminal may calculate the conversion rate corresponding to each of the at least one first pushing condition using formula (1). Similarly, the terminal may calculate the conversion rate corresponding to each of the at least one second pushing condition by using the formula (1).
Ctr=click_nums/expose formula (1) 100%
Wherein CTR is conversion rate, click_nums is click number, expose is exposure number.
It is easy to understand that, when the terminal calculates the first target population index, the terminal may calculate the target population index corresponding to each piece of the at least one piece of first tag information using formula (2). Similarly, the terminal may calculate the conversion rate corresponding to each of the at least one second tag information by using formula (2).
Tgi= (t_num/t_all_num)/(t_num/t_all_num) ×100 equation (2)
Wherein t is the crowd corresponding to the designated direction in the current sample set, t_nums is the crowd-oriented population, and t_all_nums is the total number of the current crowd. T is the clicking crowd corresponding to all active advertisements of the advertisement platform, T_nums is the number of people with specified orientation, and T_all_nums is the total number of all crowds. 100 is the amplification factor.
According to some embodiments, when the terminal performs weighted summation on each of the first conversion rate, the first tag information, the second conversion rate and the second target population index, the terminal may calculate a score of at least one pushing condition to be extended using formula (03).
Scoret＝wsrc1(wctr*CTRsrc1-sel+wtgiTGIsrc1-cli)+wsrc2(wctr*CTRsrc2-sel+wtgiTGIsrc2-cli) Formula (03)
Wherein, w src1 is the weight corresponding to the first historical advertisement, w src2 is the weight corresponding to the second historical advertisement, w ctr is the inner weight of the conversion rate calculation logic, w tgi is the inner weight of the target population index calculation logic, CTR src1-sel is the conversion rate of the first historical advertisement, CTR src2-sel is the conversion rate of the second historical advertisement, TGI src1-cli is the target population index of the first tag information, and TGI src2-cli is the target population index of the second tag information. The weight corresponding to the first historical advertisement, the weight corresponding to the second historical advertisement, the inner layer weight of the conversion rate calculation logic and the inner layer weight of the target population index calculation logic can be set based on a preset instruction.
According to some embodiments, when the terminal calculates the score of the at least one pushing condition to be extended, the terminal may perform normalization calculation on each of the first conversion rate, the first target population index, the second conversion rate, and the second target population index by using a normalization algorithm, so that the terminal may perform weighted calculation based on the normalized data, and may improve the accuracy of the score of the at least one pushing condition to be extended.
According to some embodiments, please refer to fig. 8, a flowchart of an advertisement pushing method is provided in an embodiment of the present application. As shown in fig. 8, the method according to the embodiment of the present application may include the following steps S501 to S502 when determining the extended pushing condition based on the score of at least one pushing condition to be extended. S501, if a target score larger than a preset score exists in the scores of at least one pushing condition to be expanded, determining the pushing condition to be expanded corresponding to the target score as an expanded pushing condition; s502, if the scores of at least one pushing condition to be expanded are smaller than the scores of the preset scores, determining the maximum score in the scores of the at least one pushing condition to be expanded, and determining the pushing condition to be expanded corresponding to the maximum score as the expanded pushing condition.
According to some embodiments, when the terminal obtains the score of the at least one pushing condition to be extended, the terminal may determine whether there is a target score greater than a preset score in the scores of the at least one pushing condition to be extended. When the terminal judges that the target score larger than the preset score exists in the scores of the at least one pushing condition to be expanded, the terminal can determine the pushing condition to be expanded corresponding to the target score as the expanded pushing condition.
It is easy to understand that the preset score set by the terminal may be, for example, 90 points. The terminal obtains the scores of the fund investment, the credit card, the real estate, the age of 25-35 years old and the stock investment, which can be 98 score, 95 score, 89 score, 93 score and 85 score respectively, and the terminal can obtain the target scores of 98 score, 95 score and 93 score which are greater than the preset score of 90 score. At this time, the terminal can use the fund investment corresponding to 98 points, the credit card corresponding to 95 points and the age of 25-35 years corresponding to 93 points as the expanded pushing conditions.
According to some embodiments, when the terminal obtains the score of the at least one pushing condition to be extended, the terminal may determine whether there is a target score greater than a preset score in the scores of the at least one pushing condition to be extended. When the terminal judges that the scores of at least one pushing condition to be expanded are smaller than the scores of the preset scores, the terminal can determine the maximum score in the scores of the at least one pushing condition to be expanded, and determine the pushing condition to be expanded corresponding to the maximum score as the expanding pushing condition.
It is easy to understand that the preset score set by the terminal may be, for example, 90 points. The scores of the fund investment, the credit card, the property, the age of 25-35 years old and the stock investment can be 88, 85, 89, 83 and 85 respectively, the score of at least one pushing condition to be expanded can be smaller than the preset score of 90, and the maximum score of 88, 85, 89, 83 and 85 can be 89. At this time, the terminal may use the age corresponding to the maximum score 89 as the extended push condition, where the age is 25-35 years old.
According to some embodiments, when the terminal obtains the score of the at least one pushing condition to be extended, the terminal may determine whether there is a target score greater than a preset score in the scores of the at least one pushing condition to be extended. When the terminal judges that the scores of at least one pushing condition to be expanded are smaller than the scores of the preset scores, the terminal can sort the scores of the at least one pushing condition to be expanded according to the order from high to low, and the preset number of pushing conditions to be expanded are used as the expanding pushing conditions.
It is easy to understand that the preset score set by the terminal may be, for example, 90 minutes and the preset number of settings is 2. The terminal obtains the scores of the fund investment, the credit card, the property, the age of 25-35 years old and the stock investment, for example, 88 score, 85 score, 89 score, 83 score and 85 score respectively, the terminal can obtain the score of at least one pushing condition to be expanded to be smaller than the preset score of 90 score, and the terminal can take the fund investment with the age of 25-35 years old and the score of 88 score corresponding to the score of 89 score as the expanding pushing condition according to the order of the score from high to low.
S205, pushing the target advertisement based on the selected initial pushing condition and the expanded pushing condition.
The specific process is as described above, and will not be described here again.
S206, obtaining third tag information of the click object of the target advertisement.
According to some embodiments, a click object refers to an object that clicks on a targeted advertisement after it is pushed. After pushing the target advertisement, the terminal can acquire third tag information of the click object of the target advertisement. The third tag information refers to tag information corresponding to a click object of the target advertisement, and does not refer to a certain fixed tag information, and when the click object changes, the third tag information also changes correspondingly. When the terminal can acquire the third tag information of the click object of the target advertisement, the terminal can acquire the third tag information of the click object of the target advertisement in a preset period. Wherein the preset period includes, but is not limited to, a preset duration, a preset number of exposures, a preset number of clicks, and the like.
It is easy to understand that, when the terminal pushes the S financial advertisement based on the selected initial pushing condition and the extended pushing condition, the third tag information of the click object of the S financial advertisement acquired by the terminal is, for example, a office worker.
S207, determining the pushing condition of the next period based on the third label information, the initial pushing condition and the extended pushing condition.
According to some embodiments, when the terminal obtains the third tag information of the click object of the target advertisement, the terminal may determine the pushing condition of the next period based on the third tag information, the initial pushing condition, and the extended pushing condition. For example, when the terminal obtains the third tag information, the terminal may calculate scores of the third tag information, the initial pushing condition and the extended pushing condition, obtain a target score greater than a preset score from the scores of the third tag information, the initial pushing condition and the extended pushing condition, and determine the pushing condition corresponding to the target score as the pushing condition of the next period.
It is easy to understand that the preset score set by the terminal may be, for example, 90 points. The third tag information office worker, the initial push conditional age of 25-35 years, and the expanded push conditional fund investment may be scored as 98 points, 85 points, 89 points, respectively. At this time, the terminal may directly determine the third tag information office worker as a pushing condition of the next period, and the terminal may also determine the third tag information office worker and the initial pushing condition as a pushing condition of the next period.
And S208, pushing the target advertisement according to the pushing condition of the next period when the next period is reached.
According to some embodiments, after the terminal determines the pushing condition of the next period based on the third tag information, the initial pushing condition and the extended pushing condition, the terminal may push the target advertisement according to the pushing condition of the next period when reaching the next period. For example, when the terminal directly determines the third tag information office worker as the pushing condition of the next period based on the third tag information, the initial pushing condition and the extended pushing condition, the terminal can push the target advertisement according to the pushing condition of the third tag information office worker when the terminal reaches the next period.
The embodiment of the application provides an advertisement pushing method, which is characterized in that by acquiring a first historical advertisement and a second historical advertisement associated with a target advertisement, the extended pushing condition is determined based on at least one first pushing condition corresponding to the first historical advertisement, at least one first tag information of a first pushing object of the first historical advertisement, at least one second pushing condition corresponding to the second historical advertisement and at least one second tag information of a second pushing object of the second historical advertisement, and the extended pushing condition is determined. In addition, the terminal can acquire the third tag information of the click object of the target advertisement after pushing the target advertisement, and determine the pushing condition of the next period based on the third tag information, the initial pushing condition and the expanded pushing condition, and when the next period is reached, the terminal pushes the target advertisement according to the pushing condition of the next period, so that the pushing condition of the target advertisement can be timely adjusted, the accuracy of advertisement pushing can be improved, the conversion efficiency of the target advertisement can be improved, and the utilization rate of resources can be further improved.
The advertisement pushing device according to the embodiment of the present application will be described in detail with reference to fig. 9. It should be noted that, the advertisement pushing device shown in fig. 9 is used to execute the method of the embodiment shown in fig. 2 to 8, and for convenience of explanation, only the portion relevant to the embodiment of the present application is shown, and specific technical details are not disclosed, please refer to the embodiment shown in fig. 2 to 8 of the present application.
Fig. 9 is a schematic structural diagram of an advertisement pushing device according to an embodiment of the application. The advertisement pushing apparatus 900 may be implemented as all or a part of the user terminal through software, hardware, or a combination of both. According to some embodiments, the advertisement pushing device 900 includes an advertisement acquisition unit 901, a condition determination unit 902, and an advertisement pushing unit 903, specifically configured to:
An advertisement obtaining unit 901, configured to obtain a history advertisement associated with a target advertisement, and obtain at least one pushing condition corresponding to the history advertisement and at least one tag information of a pushing object of the history advertisement;
A condition determining unit 902, configured to determine an extended push condition based on at least one push condition and at least one tag information;
An advertisement pushing unit 903, configured to push the target advertisement based on the selected initial pushing condition and the extended pushing condition.
According to some embodiments, the history advertisement at least includes a first history advertisement and a second history advertisement, the first history advertisement is an advertisement pushed by a business party of the target advertisement in a first preset history period, and the second history advertisement is an advertisement of the same type as the target advertisement pushed in a second preset history period;
The condition determining unit 902 is configured to, when obtaining at least one pushing condition corresponding to the history advertisement and at least one tag information of a pushing object of the history advertisement, specifically:
Acquiring at least one first pushing condition corresponding to a first historical advertisement and at least one first tag information of a first pushing object of the first historical advertisement;
Acquiring at least one second pushing condition corresponding to the second historical advertisement and at least one second tag information of a second pushing object of the second historical advertisement;
When determining the extended push condition based on at least one push condition and at least one tag information, the method specifically is used for:
the extended push condition is determined based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information.
According to some embodiments, the condition determining unit 902 is configured to, when determining the extended pushing condition based on the at least one first pushing condition, the at least one first tag information, the at least one second pushing condition, and the at least one second tag information, specifically:
Determining a score of at least one push condition to be expanded based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information;
The expanded push condition is determined based on the score of the at least one push condition to be expanded.
According to some embodiments, the condition determining unit 902 is configured to, when determining the score of the at least one pushing condition to be expanded based on the at least one first pushing condition, the at least one first tag information, the at least one second pushing condition, and the at least one second tag information, specifically:
Calculating a first conversion rate corresponding to each first pushing condition and a first target population index corresponding to each first label information;
calculating a second conversion rate corresponding to each second pushing condition and a second target population index corresponding to each second label information;
a score of at least one push condition to be expanded is calculated based on the first push conversion, the first target population index, the second conversion, and the second target population index.
According to some embodiments, the condition determining unit 902 is configured to, when calculating the score of the at least one pushing condition to be expanded based on the first pushing conversion rate, the first target population index, the second conversion rate, and the second target population index, specifically:
And carrying out weighted summation on each first conversion rate, each first target population index, each second conversion rate and each second target population index to obtain a score of at least one pushing condition to be expanded.
According to some embodiments, the condition determining unit 902 is configured to, when determining the extended push condition based on the score of the at least one push condition to be extended, specifically:
if a target score larger than a preset score exists in the scores of the at least one pushing condition to be expanded, determining the pushing condition to be expanded corresponding to the target score as an expanded pushing condition;
If the scores of the at least one pushing condition to be expanded are smaller than the scores of the preset scores, determining the maximum score in the scores of the at least one pushing condition to be expanded, and determining the pushing condition to be expanded corresponding to the maximum score as the expanded pushing condition.
According to some embodiments, the advertisement pushing unit 903 is configured to, after pushing the target advertisement, specifically further be configured to:
acquiring third tag information of a click object of the target advertisement;
determining a pushing condition of the next period based on the third tag information, the initial pushing condition and the extended pushing condition;
and pushing the target advertisement according to the pushing condition of the next period when the next period is reached.
The embodiment of the application provides an advertisement putting device, an advertisement obtaining unit obtains a historical advertisement associated with a target advertisement, obtains at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement, a condition determining unit determines an extended pushing condition based on the at least one pushing condition and the at least one tag information, and the advertisement pushing unit can push the target advertisement based on the selected initial pushing condition and the extended pushing condition. Therefore, the advertisement putting device disclosed by the application not only depends on the pushing condition of the historical advertisement, but also depends on the label information of the pushing object of the historical advertisement, so that the coverage range is wider, the accuracy of the pushing condition of the target advertisement can be improved, the accuracy of advertisement pushing is improved, the conversion rate of the target advertisement is improved, and further the resource waste can be reduced.
Fig. 10 is a schematic structural diagram of a terminal according to an embodiment of the present application. As shown in fig. 10, the terminal 1000 may include: at least one processor 1001, at least one network interface 1004, a user interface 1003, a memory 1005, at least one communication bus 1002.
Wherein the communication bus 1002 is used to enable connected communication between these components.
The user interface 1003 may include a Display (Display) and GPS, among other things, and the optional user interface 1003 may also include a standard wired interface, a wireless interface.
The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface), among others.
Wherein the processor 1001 may include one or more processing cores. Processor 1001 utilizes various interfaces and lines to connect various portions of terminal 1000 in its entirety, by executing or executing instructions, programs, code sets, or instruction sets stored in memory 1005, and invoking data stored in memory 1005, performing various functions of terminal 1000 and processing data. Alternatively, the processor 1001 may be implemented in at least one hardware form of digital signal Processing (DIGITAL SIGNAL Processing, DSP), field-Programmable gate array (Field-Programmable GATE ARRAY, FPGA), programmable logic array (Programmable Logic Array, PLA). The processor 1001 may integrate one or a combination of several of a central processing unit (Central Processing Unit, CPU), an image processor (Graphics Processing Unit, GPU), and a modem, etc. The CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing the content required to be displayed by the display screen; the modem is used to handle wireless communications. It will be appreciated that the modem may not be integrated into the processor 1001 and may be implemented by a single chip.
The Memory 1005 may include a random access Memory (Random Access Memory, RAM) or a Read-Only Memory (Read-Only Memory). Optionally, the memory 1005 includes a non-transitory computer readable medium (non-transitory computer-readable storage medium). The memory 1005 may be used to store instructions, programs, code, sets of codes, or sets of instructions. The memory 1005 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing the above-described respective method embodiments, etc.; the storage data area may store data or the like referred to in the above respective method embodiments. The memory 1005 may also optionally be at least one storage device located remotely from the processor 1001. As shown in fig. 10, an operating system, a network communication module, a user interface module, and an application program for advertisement push may be included in the memory 1005, which is a type of computer storage medium.
In the terminal 1000 shown in fig. 10, a user interface 1003 is mainly used for providing an input interface for a user, and acquiring data input by the user; and the processor 1001 may be configured to invoke an advertisement pushing application program stored in the memory 1005, and specifically perform the following operations:
acquiring a historical advertisement associated with a target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement;
Determining an extended push condition based on the at least one push condition and the at least one tag information;
Targeted advertisements are pushed based on the selected initial push conditions and the extended push conditions.
According to some embodiments, the history advertisement at least includes a first history advertisement and a second history advertisement, the first history advertisement is an advertisement pushed by a business party of the target advertisement in a first preset history period, and the second history advertisement is an advertisement of the same type as the target advertisement pushed in a second preset history period; the processor 1001 is configured to, when acquiring at least one pushing condition corresponding to a history advertisement and at least one tag information of a pushing object of the history advertisement, execute the following steps:
Acquiring at least one first pushing condition corresponding to a first historical advertisement and at least one first tag information of a first pushing object of the first historical advertisement;
Acquiring at least one second pushing condition corresponding to the second historical advertisement and at least one second tag information of a second pushing object of the second historical advertisement;
the processor 1001 is configured to determine, based on at least one pushing condition and at least one tag information, an extended pushing condition, and specifically configured to perform the following steps:
the extended push condition is determined based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information.
According to some embodiments, the processor 1001 is configured to determine the extended push condition based on at least one first push condition, at least one first tag information, at least one second push condition, and at least one second tag information, and is specifically configured to perform the following steps:
Determining a score of at least one push condition to be expanded based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information;
The expanded push condition is determined based on the score of the at least one push condition to be expanded.
According to some embodiments, the processor 1001 is configured to determine the score of the at least one pushing condition to be expanded based on the at least one first pushing condition, the at least one first tag information, the at least one second pushing condition, and the at least one second tag information, and specifically configured to perform the following steps:
Calculating a first conversion rate corresponding to each first pushing condition and a first target population index corresponding to each first label information;
calculating a second conversion rate corresponding to each second pushing condition and a second target population index corresponding to each second label information;
a score of at least one push condition to be expanded is calculated based on the first push conversion, the first target population index, the second conversion, and the second target population index.
According to some embodiments, the processor 1001 is configured to calculate the score of the at least one pushing condition to be expanded based on the first pushing conversion rate, the first target population index, the second conversion rate, and the second target population index, and specifically configured to perform the following steps:
And carrying out weighted summation on each first conversion rate, each first target population index, each second conversion rate and each second target population index to obtain a score of at least one pushing condition to be expanded.
According to some embodiments, the processor 1001 is configured to determine the extended push condition based on the score of the at least one push condition to be extended, and specifically configured to perform the following steps:
if a target score larger than a preset score exists in the scores of the at least one pushing condition to be expanded, determining the pushing condition to be expanded corresponding to the target score as an expanded pushing condition;
If the scores of the at least one pushing condition to be expanded are smaller than the scores of the preset scores, determining the maximum score in the scores of the at least one pushing condition to be expanded, and determining the pushing condition to be expanded corresponding to the maximum score as the expanded pushing condition.
According to some embodiments, the processor 1001 is configured to, after pushing the target advertisement, perform the following steps based on the selected initial pushing condition and the extended pushing condition:
acquiring third tag information of a click object of the target advertisement;
determining a pushing condition of the next period based on the third tag information, the initial pushing condition and the extended pushing condition;
and pushing the target advertisement according to the pushing condition of the next period when the next period is reached.
The embodiment of the application provides a terminal, which is used for acquiring a historical advertisement associated with a target advertisement, determining an extended pushing condition based on at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement, and pushing the target advertisement based on the selected initial pushing condition and the extended pushing condition. Therefore, the terminal of the application not only depends on the pushing condition of the historical advertisement, but also depends on the label information of the pushing object of the historical advertisement, so that the coverage range is wider, the accuracy of the pushing condition of the target advertisement can be improved, the accuracy of advertisement pushing is improved, the conversion rate of the target advertisement is improved, and the resource waste can be reduced.
The present application also provides a computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of the above method. The computer-readable storage medium may include, among other things, any type of disk including floppy disks, optical disks, DVDs, CD-ROMs, micro-drives, and magneto-optical disks, ROM, RAM, EPROM, EEPROM, DRAM, VRAM, flash memory devices, magnetic or optical cards, nanosystems (including molecular memory ICs), or any type of media or device suitable for storing instructions and/or data.
Embodiments of the present application also provide a computer program product comprising a non-transitory computer-readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps of any one of the advertisement pushing methods described in the method embodiments above.
It will be clear to a person skilled in the art that the solution according to the application can be implemented by means of software and/or hardware. "Unit" and "module" in this specification refer to software and/or hardware capable of performing a particular function, either alone or in combination with other components, such as Field programmable gate arrays (Field-ProgrammaBLE GATE ARRAY, FPGA), integrated circuits (INTEGRATED CIRCUIT, ICs), etc.
It should be noted that, for simplicity of description, the foregoing method embodiments are all described as a series of acts, but it should be understood by those skilled in the art that the present application is not limited by the order of acts described, as some steps may be performed in other orders or concurrently in accordance with the present application. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all preferred embodiments, and that the acts and modules referred to are not necessarily required for the present application.
In the foregoing embodiments, the descriptions of the embodiments are emphasized, and for parts of one embodiment that are not described in detail, reference may be made to related descriptions of other embodiments.
In the several embodiments provided by the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the apparatus embodiments described above are merely illustrative, such as the division of the units, merely a logical function division, and there may be additional manners of dividing the actual implementation, such as multiple units or components may be combined or integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some service interface, device or unit indirect coupling or communication connection, electrical or otherwise.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in the embodiments of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable memory. Based on this understanding, the technical solution of the present application may be embodied essentially or partly in the form of a software product, or all or part of the technical solution, which is stored in a memory, and includes several instructions for causing a computer device (which may be a personal computer, a server, a network device, or the like) to perform all or part of the steps of the method according to the embodiments of the present application. And the aforementioned memory includes: a U-disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a removable hard disk, a magnetic disk, or an optical disk, or other various media capable of storing program codes.
Those of ordinary skill in the art will appreciate that all or a portion of the steps in the various methods of the above embodiments may be performed by hardware associated with a program that is stored in a computer readable memory, which may include: flash disk, read-Only Memory (ROM), random-access Memory (Random Access Memory, RAM), magnetic disk or optical disk, etc.
The foregoing is merely exemplary embodiments of the present disclosure and is not intended to limit the scope of the present disclosure. That is, equivalent changes and modifications are contemplated by the teachings of this disclosure, which fall within the scope of the present disclosure. Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a scope and spirit of the disclosure being indicated by the claims.

Claims (10)

1. An advertisement pushing method, characterized in that the method comprises the following steps:
Acquiring a historical advertisement associated with a target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement, wherein the historical advertisement at least comprises a first historical advertisement and a second historical advertisement, the first historical advertisement is an advertisement pushed by a business party of the target advertisement in a first preset historical period, and the second historical advertisement is an advertisement with the same type as the target advertisement and pushed in a second preset historical period;
Determining an extended push condition based on the at least one push condition and the at least one tag information;
Pushing the target advertisement based on the selected initial pushing condition and the expanded pushing condition;
Wherein the determining the extended push condition based on the at least one push condition and the at least one tag information comprises:
Determining a score of at least one push condition to be expanded based on the at least one push condition and the at least one tag information; and determining the expanded pushing condition based on the score of the pushing condition to be expanded, wherein the score is determined by the conversion rate corresponding to the pushing condition and the target population index corresponding to the tag information.
2. The method according to claim 1, wherein the obtaining at least one pushing condition corresponding to the history advertisement and at least one tag information of a pushing object of the history advertisement includes:
Acquiring at least one first pushing condition corresponding to the first historical advertisement and at least one first tag information of a first pushing object of the first historical advertisement;
acquiring at least one second pushing condition corresponding to the second historical advertisement and at least one second tag information of a second pushing object of the second historical advertisement;
The determining, based on the at least one push condition and the at least one tag information, an extended push condition includes:
Determining the extended push condition based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information.
3. The method of claim 2, wherein the determining the extended push condition based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information comprises:
Determining a score of the at least one push condition to be expanded based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information;
Determining the expanded pushing condition based on the score of the at least one pushing condition to be expanded.
4. The method of claim 3, wherein the determining the score for the at least one push condition to be expanded based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information comprises:
Calculating a first conversion rate corresponding to each first pushing condition and a first target population index corresponding to each first tag information;
calculating a second conversion rate corresponding to each second pushing condition and a second target population index corresponding to each second tag information;
A score of the at least one pushing condition to be expanded is calculated based on the first pushing conversion, the first target population index, the second conversion, and the second target population index.
5. The method of claim 4, wherein the calculating a score for the at least one push condition to be expanded based on the first push conversion, the first target population index, the second conversion, and the second target population index comprises:
And carrying out weighted summation on each of the first conversion rate, the first target population index, the second conversion rate and the second target population index to obtain the score of the at least one pushing condition to be expanded.
6. The method of claim 3, wherein the determining the extended push condition based on the scoring of the at least one push condition to be extended comprises:
If a target score larger than a preset score exists in the scores of the at least one pushing condition to be expanded, determining the pushing condition to be expanded corresponding to the target score as the expanded pushing condition;
And if the scores of the at least one pushing condition to be expanded are smaller than the scores of the preset scores, determining the maximum score in the scores of the at least one pushing condition to be expanded, and determining the pushing condition to be expanded corresponding to the maximum score as the expanding pushing condition.
7. The method of claim 1, wherein after pushing the targeted advertisement based on the selected initial pushing condition and the extended pushing condition, further comprising:
Acquiring third tag information of a click object of the target advertisement;
Determining a pushing condition of a next period based on the third tag information, the initial pushing condition and the extended pushing condition;
and when the next period is reached, pushing the target advertisement according to the pushing conditions of the next period.
8. An advertisement pushing apparatus, the apparatus comprising:
The advertisement acquisition unit is used for acquiring a historical advertisement associated with a target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement, wherein the historical advertisement at least comprises a first historical advertisement and a second historical advertisement, the first historical advertisement is an advertisement pushed by a business party of the target advertisement in a first preset historical period, and the second historical advertisement is an advertisement which is pushed in a second preset historical period and has the same type as the target advertisement;
A condition determining unit configured to determine an extended push condition based on the at least one push condition and the at least one tag information;
An advertisement pushing unit, configured to push the target advertisement based on the selected initial pushing condition and the expanded pushing condition;
the condition determining unit is further configured to determine a score of at least one pushing condition to be expanded based on the at least one pushing condition and the at least one tag information; and determining the expanded pushing condition based on the score of the pushing condition to be expanded, wherein the score is determined by the conversion rate corresponding to the pushing condition and the target population index corresponding to the tag information.
9. A terminal comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the method of any of the preceding claims 1-7 when executing the computer program.
10. A computer readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the method of any of the preceding claims 1-7.
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