CN111815368A - Advertisement pushing method, device, terminal and storage medium - Google Patents

Advertisement pushing method, device, terminal and storage medium Download PDF

Info

Publication number
CN111815368A
CN111815368A CN202010721066.5A CN202010721066A CN111815368A CN 111815368 A CN111815368 A CN 111815368A CN 202010721066 A CN202010721066 A CN 202010721066A CN 111815368 A CN111815368 A CN 111815368A
Authority
CN
China
Prior art keywords
advertisement
condition
pushing
push
historical
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN202010721066.5A
Other languages
Chinese (zh)
Other versions
CN111815368B (en
Inventor
黄崇远
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Guangdong Oppo Mobile Telecommunications Corp Ltd
Shenzhen Huantai Technology Co Ltd
Original Assignee
Guangdong Oppo Mobile Telecommunications Corp Ltd
Shenzhen Huantai Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Guangdong Oppo Mobile Telecommunications Corp Ltd, Shenzhen Huantai Technology Co Ltd filed Critical Guangdong Oppo Mobile Telecommunications Corp Ltd
Priority to CN202010721066.5A priority Critical patent/CN111815368B/en
Publication of CN111815368A publication Critical patent/CN111815368A/en
Application granted granted Critical
Publication of CN111815368B publication Critical patent/CN111815368B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0263—Targeted advertisements based upon Internet or website rating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The application belongs to the technical field of communication, and particularly relates to an advertisement pushing method, an advertisement pushing device, a terminal and a storage medium. The advertisement pushing method comprises the following steps: acquiring a historical advertisement associated with a target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one label information of a pushing object of the historical advertisement; determining an extended push condition based on the at least one push condition and the at least one tag information; and pushing the target advertisement based on the selected initial pushing condition and the expanded pushing condition. Because the determination of the expanded pushing condition not only depends on the pushing condition of the historical advertisement, but also depends on the label information of the pushing object of the historical advertisement, the coverage range is wider, the accuracy of the pushing condition of the target advertisement can be improved, and the accuracy of advertisement pushing can be further improved.

Description

Advertisement pushing method, device, terminal and storage medium
Technical Field
The application belongs to the technical field of communication, and particularly relates to an advertisement pushing method, an advertisement pushing device, a terminal and a storage medium.
Background
With the development of science and technology, users can produce various products by using a scientific and technical means, and in order to enlarge the popularity of the products and the competitiveness of the products, the users can select an advertisement pushing mode.
Currently, a user can select a pushing condition matched with a product based on the knowledge of the product, and push product advertisements. For example, when the mobile phone produced by the user has a function of clear game interface, the user can select the push condition of 18-35 years old for pushing the mobile phone advertisement.
Disclosure of Invention
The embodiment of the application provides an advertisement pushing method, an advertisement pushing device, a terminal and a storage medium, which can improve the accuracy of advertisement pushing. The technical scheme comprises the following steps:
in a first aspect, an embodiment of the present application provides an advertisement pushing method, where the method includes:
acquiring a historical advertisement associated with a target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one label information of a pushing object of the historical advertisement;
determining an extended push condition based on the at least one push condition and the at least one tag information;
and pushing the target advertisement based on the selected initial pushing condition and the expanded pushing condition.
In a second aspect, an embodiment of the present application provides an advertisement push apparatus, where the apparatus includes:
the advertisement acquisition unit is used for acquiring a historical advertisement associated with a target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one label information of a pushing object of the historical advertisement;
a condition determining unit, configured to determine an extended push condition based on the at least one push condition and the at least one tag information;
and the advertisement pushing unit is used for pushing the target advertisement based on the selected initial pushing condition and the expanded pushing condition.
In a third aspect, an embodiment of the present application provides a terminal, including a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements the method of any one of the above first aspects when executing the computer program.
In a fourth aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, and the computer program is used for implementing any one of the methods described above when executed by a processor.
In a fifth aspect, embodiments of the present application provide a computer program product, where the computer program product includes a non-transitory computer-readable storage medium storing a computer program, where the computer program is operable to cause a computer to perform some or all of the steps as described in the first aspect of embodiments of the present application. The computer program product may be a software installation package.
The embodiment of the application provides an advertisement delivery method, which comprises the steps of obtaining a historical advertisement associated with a target advertisement, determining an expanded pushing condition based on at least one pushing condition corresponding to the historical advertisement and at least one label information of a pushing object of the historical advertisement, and pushing the target advertisement based on a selected initial pushing condition and the expanded pushing condition. Because the determination of the expanded pushing condition not only depends on the pushing condition of the historical advertisement, but also depends on the label information of the pushing object of the historical advertisement, the coverage range is wider, the accuracy of the pushing condition of the target advertisement can be improved, and the accuracy of advertisement pushing can be further improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic view illustrating an application scenario of an advertisement push method or an advertisement push apparatus according to an embodiment of the present application;
FIG. 2 is a flow chart of an advertisement push method according to an embodiment of the present application;
FIG. 3 is a schematic diagram illustrating an example of a terminal interface according to an embodiment of the present application;
FIG. 4 is a schematic diagram illustrating an example of a terminal interface according to an embodiment of the present application;
FIG. 5 is a flow chart illustrating an advertisement push method according to an embodiment of the present application;
FIG. 6 is a flow chart illustrating an advertisement push method according to an embodiment of the present application;
FIG. 7 is a flow chart illustrating an advertisement push method according to an embodiment of the present application;
FIG. 8 is a flow chart illustrating an advertisement push method according to an embodiment of the present application;
fig. 9 is a schematic structural diagram of an advertisement push device according to an embodiment of the present application;
fig. 10 shows a schematic structural diagram of a terminal according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
With the development of science and technology, users can produce various products by using a scientific and technical means, and in order to enlarge the popularity of the products and the competitiveness of the products, the users can select an advertisement pushing mode. With the further development of the internet and the mobile internet, for example, networks have become an unavailable part of people's lives. With the increasing behaviors of users on the internet and the mobile internet, the network advertisement is rapidly developed. In addition, because of the variety of advertisement forms and the richness of internet traffic, the network advertisements have occupied a larger and larger share of all advertisement types.
According to some embodiments, fig. 1 illustrates an application scenario diagram of an advertisement push method or an advertisement push apparatus applied to an embodiment of the present application. As shown in fig. 1, when a user produces a product, the user can select a push condition matching the product based on the knowledge of the product and the user information of each area, and push an advertisement of the product. For example, when a mobile phone produced by a user has a function of making a game interface clear, the user can select a push condition of 18-35 years old and send the mobile phone advertisement to the server through the sending terminal. The server can send the mobile phone advertisement to the corresponding receiving terminal based on the received pushing condition, so that the user of the receiving terminal can know the mobile phone advertisement, and the mobile phone advertisement is pushed. However, when the user directly selects the pushing condition matched with the product based on the performance of the product, the pushing condition of the product advertisement is selected based on the experience of the user, so that the problems of inaccurate selection of the pushing condition of the product advertisement, low advertisement pushing accuracy, low advertisement conversion rate and resource waste can occur. For example, a mobile phone produced by a user has a function of clear game interface, when the user selects a push condition of 18-35 years old to push a mobile phone advertisement, the click rate of the mobile phone advertisement in the area a is low, so that the mobile phone advertisement push accuracy is low, and the resource waste is caused.
It will be readily appreciated that the user may also select the push conditions for the advertisements based on historical advertisements. However, when the user selects the push conditions based on the historical advertisement, the user selects the push conditions of the current advertisement based on only the conversion effect of the push conditions corresponding to the historical advertisement, and therefore, the problems that the selection of the push conditions of the product advertisement is not accurate enough and the accuracy of advertisement push is low occur. For example, when the mobile phone produced by the user has a function of making the game interface clear, the push condition of the current advertisement selected by the user may be, for example, a male in the age of 10-25 years based on the conversion rate of the push condition corresponding to the historical advertisement. When the push conditions corresponding to the historical advertisements do not include the female push conditions, the push conditions are not considered comprehensively when the user pushes the current advertisements, the push conditions of the current advertisements are selected inaccurately, and the accuracy of advertisement push is low. The embodiment of the application provides an advertisement pushing method which can improve the accuracy of advertisement pushing.
The advertisement push method provided by the embodiment of the present application will be described in detail below with reference to fig. 2 to 8. The execution body of the embodiment shown in fig. 2-8 may be, for example, a terminal.
Please refer to fig. 2, which is a flowchart illustrating an advertisement push method according to an embodiment of the present application. As shown in fig. 2, the method of the embodiment of the present application may include the following steps S101 to S103.
S101, obtaining a historical advertisement associated with the target advertisement, and obtaining at least one pushing condition corresponding to the historical advertisement and at least one label information of a pushing object of the historical advertisement.
According to some embodiments, targeted advertising refers to advertising pushed by a current user. The targeted advertisement based on the propagation medium includes but is not limited to paper advertisement, television advertisement, broadcast advertisement, outdoor advertisement, network advertisement, etc. The target advertisement of the embodiment of the application is introduced by taking the network advertisement as an example.
It will be readily appreciated that, prior to the user pushing the targeted advertisement, the user may generate the targeted advertisement based on the product to be pushed. The targeted advertisements may be in the form of, but are not limited to, voice targeted advertisements, text targeted advertisements, picture targeted advertisements, video targeted advertisements, animation targeted advertisements, link targeted advertisements, and the like. The form of the target advertisement of the embodiment of the present application is introduced by taking the link target advertisement as an example. The execution subject of the embodiment of the present application includes, but is not limited to, a terminal, a server, and the like. The execution main body of the embodiment of the application takes a terminal as an example for introduction.
According to some embodiments, when the execution subject is a server and the user designs the target advertisement, the user can click an upload control of the terminal display interface. An example schematic of a terminal interface may be as shown in fig. 3. When the terminal detects that the user clicks the uploading control, the terminal can send the target advertisement and the initial pushing condition to the server. When the execution subject is the terminal and the user designs the target advertisement, the target advertisement and the initial push condition do not need to be sent, and the terminal can directly receive the target advertisement and the initial push condition. When the terminal receives the targeted advertisement, the terminal may retrieve a historical advertisement associated with the targeted advertisement. The terminal can acquire the historical advertisement from the prestored advertisement record and can also send a historical advertisement acquisition request to the server to receive the historical advertisement sent by the server. The historical advertisement associated with the targeted advertisement includes, but is not limited to, an advertisement pushed by a business party of the targeted advertisement in a first preset historical period, an advertisement pushed by a business party of the same type as the targeted advertisement in a second preset historical period, an advertisement pushed by a business party of the same type as the business party of the targeted advertisement in a third preset historical period, and the like.
It is easy to understand that when the target advertisement acquired by the terminal is a W mobile advertisement of the company Q, the historical advertisements acquired by the terminal and associated with the W mobile advertisement may be, for example, all advertisements pushed by the company Q within one week and R mobile advertisements pushed by the company E within one week. All advertisements where company Q pushed within a week may be, for example, T-phone advertisements, Y-watch advertisements, U-computer advertisements, and I-tablet advertisements.
According to some embodiments, the push conditions refer to conditions selected by the user when pushing the historical advertisement. The tag information refers to tag information carried by a user clicking the history advertisement. The push condition may be the same as the tag information, or may be different from the tag information. For example, when the push condition is sex, age, and region, the tag information may be sex of the user, age of the user, and region of the user.
It is easy to understand that, when the terminal acquires the historical advertisement associated with the target advertisement, the terminal may acquire at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement based on the historical advertisement. The at least one pushing condition corresponding to the historical advertisement acquired by the terminal may be, for example, age and credit card, and the at least one tag information of the pushing target of the historical advertisement acquired by the terminal may be, for example, age, gender and region.
S102, based on at least one pushing condition and at least one label information, determining an expanded pushing condition.
According to some embodiments, the extended push condition refers to a push condition determined by the terminal according to at least one push condition and at least one tag information, in addition to an initial push condition for the targeted advertisement. When the at least one push condition and the at least one tag information include the initial push condition, the terminal may determine the extended push condition after removing the initial push condition from the at least one push condition and the at least one tag information, which may reduce the step of determining the extended push condition by the terminal, and may further improve the efficiency of advertisement push.
It is easy to understand that when the terminal acquires at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement, the terminal may determine an extended pushing condition based on the at least one pushing condition and the at least one tag information. For example, the terminal may calculate at least one push condition and level information of at least one tag information, based on the level information, the terminal may obtain a push condition to be expanded that is higher than a preset level, determine the push condition to be expanded of the push condition to be expanded, except for the initial push condition, as an expanded push condition, and may directly determine the push condition to be expanded as an expanded push condition. For example, the preset level set by the terminal may be a Z level, and the initial push condition set by the terminal may be age and car, for example. When the push condition to be expanded acquired by the terminal is age, credit card, gender and region, the terminal can set the credit card, gender and region as the expanded push condition.
S103, based on the selected initial push condition and the expanded push condition, the target advertisement is pushed.
According to some embodiments, when the terminal determines the extended push conditions, the terminal may push the targeted advertisement based on the selected initial push conditions and the extended push conditions. For example, when the terminal determines that the expanded push condition is credit card, gender and region and the initial push condition is age and car, the terminal may push the target advertisement with the credit card, gender, region, age and car as the push condition. When the terminal pushes the target advertisement, the server may send the target advertisement to the user terminal corresponding to the initial pushing condition and the expanded pushing condition, and when the user terminal receives the target advertisement, the user terminal may display the target advertisement on a terminal interface, where an example schematic diagram of the terminal interface may be as shown in fig. 4.
The embodiment of the application provides an advertisement delivery method, which comprises the steps of obtaining a historical advertisement associated with a target advertisement, determining an expanded pushing condition based on at least one pushing condition corresponding to the historical advertisement and at least one label information of a pushing object of the historical advertisement, and pushing the target advertisement based on a selected initial pushing condition and the expanded pushing condition. Because the determination of the expanded pushing condition not only depends on the pushing condition of the historical advertisement, but also depends on the label information of the pushing object of the historical advertisement, the coverage range is wider, and the situation that the accuracy is not high when the pushing condition is selected based on the experience of a user to push the target advertisement can be reduced. In addition, the expanded pushing condition is determined based on at least one pushing condition corresponding to the historical advertisement and at least one label information of a pushing object of the historical advertisement, so that the accuracy of advertisement pushing is improved, the conversion rate of the target advertisement is improved, and further the waste of resources can be reduced.
Please refer to fig. 5, which is a flowchart illustrating an advertisement push method according to an embodiment of the present application. As shown in fig. 5, the method of the embodiment of the present application may include the following steps S201 to S208.
S201, obtaining historical advertisements associated with the target advertisements, wherein the historical advertisements at least comprise a first historical advertisement and a second historical advertisement.
The specific process is as described above, and is not described herein again.
According to some embodiments, the historical advertisements of the embodiments of the present application include at least a first historical advertisement and a second historical advertisement, the first historical advertisement is an advertisement pushed by a business party of the targeted advertisement in a first preset historical period, and the second historical advertisement is an advertisement pushed in a second preset historical period and of the same type as the targeted advertisement. Wherein the advertisement of the same type as the target advertisement includes, but is not limited to, the advertisement object, the advertisement content, the advertisement form, and the advertisement title corresponding to the target advertisement. The execution subject of the embodiment of the present application includes, but is not limited to, a terminal, a server, and the like. The execution main body of the embodiment of the application takes a terminal as an example for introduction. The first historical advertisement and the second historical advertisement may be acquired by the terminal according to a pre-acquired acquisition instruction, or acquired by the terminal based on acquisition information received when the target advertisement is received.
It is easily understood that the first preset history period refers to a period before the current advertisement is pushed, the first preset history period does not refer to a certain fixed history period, and the first preset history period may vary with the setting of the history period. For example, the first preset history period set by the terminal based on the setting instruction of the user may be within one week before the targeted advertisement push, and the first preset history period set by the terminal based on the setting instruction of the user may be within three days before the targeted advertisement push. Similarly, the second preset history period refers to a period before the current advertisement is pushed, the second preset history period does not refer to a fixed history period, and the second preset history period may change with the setting change of the history period. The first preset history period and the second preset history period may be the same history period or different history periods.
Optionally, the target advertisement in the embodiment of the present application may be, for example, an S financing advertisement pushed by an S business owner. The first historical advertisement acquired by the terminal may be, for example, an advertisement pushed by an S-service owner of an S financial advertisement from 12 days 5 month in 2019 to 19 days 5 month in 2019, and may include, for example, an S1 advertisement, an S2 advertisement, and an S3 advertisement. The second history advertisement may be, for example, the same type of advertisement as the S financing advertisement from 5/12/2019 to 19/5/2019, and may include, for example, the S4 advertisement, the S5 advertisement, and the S6 advertisement.
S202, at least one first pushing condition corresponding to the first historical advertisement and at least one first label information of a first pushing object of the first historical advertisement are obtained.
According to some embodiments, the first pushing condition refers to a pushing condition corresponding to the first historical advertisement, and does not refer to a certain fixed condition. The first pushing object is a click first history advertisement object, and is not particularly limited to a fixed object, and when the first history advertisement changes, the first pushing object also changes correspondingly. The first tag information refers to tag information of a first pushing object, and is not particularly limited to a certain fixed tag information.
It is easy to understand that, when the terminal acquires the first historical advertisement and the second historical advertisement associated with the target advertisement, the terminal may acquire at least one first push condition corresponding to the first historical advertisement and at least one first tag information of a first push object of the first historical advertisement. For example, the first history advertisement acquired by the terminal may include S1 advertisement, S2 advertisement, and S3 advertisement, for example, and the first push condition when the terminal acquires S1 advertisement, S2 advertisement, and S3 advertisement may be age 25-35, fund investment, credit card, and house property, for example. The at least one first tag information of the first push object, to which the terminal acquires the S1 advertisement, the S2 advertisement, and the S3 advertisement, may be, for example, fund investment, age 25-30 years.
S203, at least one second pushing condition corresponding to the second historical advertisement and at least one second label information of a second pushing object of the second historical advertisement are obtained.
According to some embodiments, the second pushing condition refers to a pushing condition corresponding to the second historical advertisement, and is not particularly limited to a certain fixed condition. The second pushing object is a click second history advertisement object, and is not particularly limited to a fixed object, and when the second history advertisement changes, the second pushing object also changes correspondingly. The second tag information is tag information of a second pushed object, and is not particularly limited to a certain fixed tag information.
It is easy to understand that when the terminal acquires the first historical advertisement and the second historical advertisement associated with the target advertisement, and the terminal acquires at least one first pushing condition corresponding to the first historical advertisement and at least one first tag information of a first pushing object of the first historical advertisement, the terminal may acquire at least one second pushing condition corresponding to the second historical advertisement and at least one second tag information of a second pushing object of the second historical advertisement. For example, the second history advertisement acquired by the terminal may include S4 advertisement, S5 advertisement, and S6 advertisement, for example, and the second push condition when the terminal acquires S4 advertisement, S5 advertisement, and S6 advertisement may be age, precious metal investment, and car, for example. The at least one second tag information of the second push object, which the terminal acquires the S1 advertisement, the S2 advertisement, and the S3 advertisement, may be, for example, a stock investment, an age of 25-35 years.
S204, determining an extended push condition based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information.
According to some embodiments, when the terminal acquires at least one first pushing condition corresponding to a first historical advertisement, at least one first tag information of a first pushing object of the first historical advertisement, at least one second pushing condition corresponding to a second historical advertisement, and at least one second tag information of a second pushing object of the second historical advertisement, the terminal may determine an extended pushing condition based on the at least one first pushing condition, the at least one first tag information, the at least one second pushing condition, and the at least one second tag information.
According to some embodiments, please refer to fig. 6, which is a flowchart illustrating an advertisement push method according to an embodiment of the present application. As shown in fig. 6, the method of the embodiment of the present application may include the following steps S301 to S302 when determining the extended push condition based on at least one first push condition, at least one first tag information, at least one second push condition, and at least one second tag information. S301, determining a score of at least one push condition to be expanded based on at least one first push condition, at least one first tag information, at least one second push condition and at least one second tag information; s302, based on the score of at least one pushing condition to be expanded, the expanded pushing condition is determined.
It is easily understood that the at least one push condition to be extended refers to a union of the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information, and the at least one push condition to be extended may not include the initial push condition. When the terminal acquires at least one first pushing condition, at least one first tag information, at least one second pushing condition and at least one second tag information, the terminal may acquire at least one pushing condition to be expanded and calculate a score of the at least one pushing condition to be expanded. The terminal determines the extended pushing condition based on the score of the at least one pushing condition to be extended, can quantitatively determine the extended pushing condition, and can improve the accuracy of determining the extended pushing condition.
Optionally, for example, the at least one first push condition obtained by the terminal may be, for example, age 25 to 35 years, fund investment, credit card and property, the at least one first tag information may be, for example, fund investment, age 25 to 30 years, the at least one second push condition may be, for example, age, precious metal investment, and automobile, and the at least one first tag information may be, for example, stock investment, and when age 25 to 35 years, the terminal may calculate a score of the fund investment, the credit card, the property, age 25 to 35 years, and the stock investment.
Referring to fig. 7, a flowchart illustrating an advertisement push method according to some embodiments is provided. As shown in fig. 7, the method of the embodiment of the present application may include the following steps S401 to S403 when determining the score of at least one push condition to be expanded based on at least one first push condition, at least one first tag information, at least one second push condition, and at least one second tag information. S401, calculating a first conversion rate corresponding to each first pushing condition and a first target group index corresponding to each first label information; s402, calculating a second conversion rate corresponding to each second pushing condition and a second target population index corresponding to each second label information; and S403, calculating a score of at least one push condition to be expanded based on the first push conversion rate, the first target population index, the second conversion rate and the second target population index.
It is easy to understand that when the terminal acquires at least one first pushing condition, at least one first tag information, at least one second pushing condition, and at least one second tag information, the terminal may calculate a first conversion rate corresponding to each first pushing condition and a first target group index corresponding to each first tag information. When the terminal calculates and obtains the first conversion rate corresponding to each first push condition and the first target population index corresponding to each first tag information, the terminal may calculate the second conversion rate corresponding to each second push condition and the second target population index corresponding to each second tag information. At this time, the terminal may calculate a score of at least one push condition to be expanded based on the first push conversion rate, the first target group index, the second conversion rate, and the second target group index.
Optionally, when the terminal calculates the score of the at least one push condition to be expanded based on the first conversion rate, the first target population index, the second conversion rate, and the second target population index, the terminal may perform weighted summation on each of the first conversion rate, the first target population index, the second conversion rate, and the second target population index to obtain the score of the at least one push condition to be expanded.
According to some embodiments, when the terminal calculates the first conversion rate, the terminal may obtain all the exposure counts and the click counts of the first historical advertisement, and then based on at least one first push condition corresponding to the first historical advertisement, the terminal may calculate the conversion rate corresponding to each of the at least one first push condition using formula (1). Similarly, the terminal may calculate the conversion rate corresponding to each of the at least one second push condition by using formula (1).
CTR-click _ num/expose 100% formula (1)
Where CTR is the conversion rate, click _ nums is the number of clicks, and exposure is the number of exposures.
It is easy to understand that, when the terminal calculates the first target population index, the terminal may calculate the target population index corresponding to each of the at least one piece of first tag information by using formula (2). Similarly, the terminal may calculate a conversion rate corresponding to each of the at least one second tag information by using formula (2).
TGI ═ T _ nums/T _ all _ nums)/(T _ nums/T _ all _ nums) 100 equation (2)
Wherein t is the crowd corresponding to the specified orientation in the current sample set, t _ nums is the crowd orientation number, and t _ all _ nums is the total number of the current crowd. T is the click crowd corresponding to all active advertisements corresponding to the advertisement platform, T _ nums is the number of appointed targeted people, and T _ all _ nums is the total number of all the crowd. And 100 is the amplification factor.
According to some embodiments, when the terminal performs weighted summation on each first conversion rate, the first tag information, the second conversion rate, and the second target population index, the terminal may calculate a score of at least one push condition to be expanded using formula (03).
Scoret＝wsrc1(wctr*CTRsrc1-sel+wtgiTGIsrc1-cli)+wsrc2(wctr*CTRsrc2-sel+wtgiTGIsrc2-cli) Formula (03)
Wherein, wsrc1Weight corresponding to the first historical advertisement, wsrc2Weight corresponding to the second historical advertisement, wctrInner layer weight, w, corresponding to conversion calculation logictgiInner layer weight, CTR, corresponding to the calculation logic for target population indexsrc1-selFor conversion of first history advertisements, CTRsrc2-selFor conversion of the second historical advertisement, TGIsrc1-cliTarget population index, TGI, of first tag informationsrc2-cliIs the target group index of the second label information. The weight corresponding to the first historical advertisement, the weight corresponding to the second historical advertisement, the inner layer weight of the conversion rate calculation logic and the inner layer weight of the target group index calculation logic can be set based on preset instructions.
According to some embodiments, when the terminal calculates the score of the at least one push condition to be expanded, the terminal may perform normalization calculation on each of the first conversion rate, the first target population index, the second conversion rate, and the second target population index by using a normalization algorithm, so that the terminal may perform weighting calculation based on normalized data, and the accuracy of the score of the at least one push condition to be expanded may be improved.
According to some embodiments, please refer to fig. 8, which provides a flowchart of an advertisement push method according to an embodiment of the present application. As shown in fig. 8, the method of the embodiment of the present application may include the following steps S501 to S502 when determining the extended push condition based on the score of at least one push condition to be extended. S501, if a target score larger than a preset score exists in the scores of at least one to-be-expanded pushing condition, determining the to-be-expanded pushing condition corresponding to the target score as an expanded pushing condition; s502, if the scores of the at least one to-be-expanded pushing condition are all smaller than the scores of the preset scores, determining the maximum score in the scores of the at least one to-be-expanded pushing condition, and determining the to-be-expanded pushing condition corresponding to the maximum score as the expanded pushing condition.
According to some embodiments, when the terminal acquires the score of the at least one to-be-expanded push condition, the terminal may determine whether a target score larger than a preset score exists in the score of the at least one to-be-expanded push condition. When the terminal determines that the target score larger than the preset score exists in the scores of the at least one to-be-expanded pushing condition, the terminal may determine the to-be-expanded pushing condition corresponding to the target score as the expanded pushing condition.
It will be readily appreciated that the preset score set by the terminal may be, for example, 90 points. The terminal acquires the scores of fund investment, credit card, real estate, age 25-35 years, and stock investment as 98 points, 95 points, 89 points, 93 points, and 85 points, respectively, and the terminal acquires the target scores of 98 points, 95 points, and 93 points that are greater than the preset score of 90 points. At this time, the terminal may use fund investment corresponding to 98 points, credit card corresponding to 95 points, and age 25-35 years corresponding to 93 points as extended push conditions.
According to some embodiments, when the terminal acquires the score of the at least one to-be-expanded push condition, the terminal may determine whether a target score larger than a preset score exists in the score of the at least one to-be-expanded push condition. When the terminal determines that the scores of the at least one to-be-expanded pushing condition are all smaller than the score of the preset score, the terminal may determine the maximum score in the scores of the at least one to-be-expanded pushing condition, and determine the to-be-expanded pushing condition corresponding to the maximum score as the expanded pushing condition.
It will be readily appreciated that the preset score set by the terminal may be, for example, 90 points. The terminal acquires the fund investment, the credit card, the real estate, the age of 25-35 years, and the scores of the stock investment can be 88 points, 85 points, 89 points, 83 points, and 85 points, respectively, the terminal can acquire that the scores of the at least one push condition to be expanded are all less than the preset score of 90 points, and the terminal can acquire the maximum scores of 88 points, 85 points, 89 points, 83 points, and 85 points of 89 points. The terminal can use the age of 25-35 years corresponding to the maximum score of 89 as an expanded push condition.
According to some embodiments, when the terminal acquires the score of the at least one to-be-expanded push condition, the terminal may determine whether a target score larger than a preset score exists in the score of the at least one to-be-expanded push condition. When the terminal determines that the score of at least one to-be-expanded pushing condition is smaller than the score of the preset score, the terminal may sort the scores of the at least one to-be-expanded pushing condition in the order from high to low, and use the preset number of to-be-expanded pushing conditions as the expanded pushing conditions.
It is easily understood that the preset score set by the terminal may be, for example, 90 points and the preset number set is 2. The terminal acquires fund investment, credit cards, real estate and the fund investment with the age of 25-35 years, scores of the stock investment can be 88 minutes, 85 minutes, 89 minutes, 83 minutes and 85 minutes respectively, the terminal can acquire at least one pushing condition to be expanded, the scores of the pushing condition to be expanded are all smaller than a preset score of 90 minutes, and the terminal can use the fund investment corresponding to the age of 25-35 years and the score of 88 minutes corresponding to the score of 89 minutes as the expanded pushing condition according to the sequence of the scores from high to low.
And S205, pushing the target advertisement based on the selected initial pushing condition and the expanded pushing condition.
The specific process is as described above, and is not described herein again.
S206, acquiring third label information of the click object of the target advertisement.
According to some embodiments, the click object refers to an object that clicks a target advertisement after the target advertisement is pushed. After the terminal pushes the target advertisement, the terminal may obtain third tag information of a click object of the target advertisement. The third tag information is tag information corresponding to a click object of the target advertisement, and is not particularly limited to a certain fixed tag information. When the terminal can acquire the third tag information of the click object of the target advertisement, the terminal can acquire the third tag information of the click object of the target advertisement within a preset period. The preset period includes, but is not limited to, a preset duration, a preset exposure number, a preset number of clicks, and the like.
It is easy to understand that, after the terminal pushes the S financial advertisement based on the selected initial push condition and the expanded push condition, the third tag information of the click target of the S financial advertisement acquired by the terminal is, for example, a family available for work.
S207, determining a push condition of the next period based on the third tag information, the initial push condition, and the extended push condition.
According to some embodiments, when the terminal acquires the third tag information of the click target of the target advertisement, the terminal may determine a push condition of a next period based on the third tag information, the initial push condition, and the extended push condition. For example, when the terminal acquires the third tag information, the terminal may calculate scores of the third tag information, the initial pushing condition and the expanded pushing condition, acquire a target score, which is greater than a preset score, of the scores of the third tag information, the initial pushing condition and the expanded pushing condition, and determine the pushing condition corresponding to the target score as the pushing condition of the next cycle.
It will be readily appreciated that the preset score set by the terminal may be, for example, 90 points. The third tag information office, the initial push condition age of 25-35 years, and the expanded push condition fund investment may be scored 98 points, 85 points, 89 points, respectively. At this time, the terminal may directly determine the third tag information office group as the push condition of the next period, and the terminal may also determine the third tag information office group and the initial push condition as the push condition of the next period.
And S208, when the next period is reached, pushing the target advertisement according to the pushing condition of the next period.
According to some embodiments, after the terminal determines the push condition of the next period based on the third tag information, the initial push condition and the extended push condition, the terminal may push the target advertisement according to the push condition of the next period when the next period is reached. For example, when the terminal directly determines the third tag information office worker as the push condition of the next period based on the third tag information, the initial push condition and the extended push condition, the terminal may push the target advertisement according to the push condition of the third tag information office worker when the next period is reached.
The embodiment of the application provides an advertisement pushing method, by acquiring a first historical advertisement and a second historical advertisement associated with a target advertisement, an expanded pushing condition can be determined based on at least one first pushing condition corresponding to the first historical advertisement, at least one first label information of a first pushing object of the first historical advertisement, at least one second pushing condition corresponding to the second historical advertisement and at least one second label information of a second pushing object of the second historical advertisement, because the expanded pushing condition is determined not only by the pushing condition of the historical advertisement but also by the label information of the pushing object of the historical advertisement, the coverage is wider, the defects caused by user experience selection can be reduced, the incomplete condition that the target advertisement pushing condition is determined only based on the pushing condition corresponding to the historical advertisement can be reduced, the accuracy of advertisement pushing condition selection can be improved, the accuracy of advertisement push can be improved, the conversion rate of the advertisement can be improved, and resource waste can be reduced. In addition, the terminal can also obtain third tag information of a click object of the target advertisement after the target advertisement is pushed, determine a pushing condition of a next period based on the third tag information, the initial pushing condition and the expanded pushing condition, and push the target advertisement according to the pushing condition of the next period when the next period is reached, so that the pushing condition of the target advertisement can be adjusted in time, the accuracy of advertisement pushing can be improved, the conversion efficiency of the target advertisement can be improved, and the utilization rate of resources can be further improved.
The advertisement push device provided by the embodiment of the present application will be described in detail below with reference to fig. 9. It should be noted that, the advertisement push device shown in fig. 9 is used for executing the method of the embodiments shown in fig. 2 to fig. 8 of the present application, and for convenience of description, only the portion related to the embodiments of the present application is shown, and details of the specific technology are not disclosed, please refer to the embodiments shown in fig. 2 to fig. 8 of the present application.
Please refer to fig. 9, which shows a schematic structural diagram of an advertisement push device according to an embodiment of the present application. The advertisement push apparatus 900 may be implemented as all or a part of a user terminal through software, hardware, or a combination of both. According to some embodiments, the advertisement pushing apparatus 900 includes an advertisement obtaining unit 901, a condition determining unit 902, and an advertisement pushing unit 903, and is specifically configured to:
an advertisement obtaining unit 901, configured to obtain a historical advertisement associated with a target advertisement, and obtain at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement;
a condition determining unit 902, configured to determine an extended push condition based on at least one push condition and at least one tag information;
an advertisement push unit 903, configured to push a target advertisement based on the selected initial push condition and the extended push condition.
According to some embodiments, the historical advertisements comprise at least a first historical advertisement and a second historical advertisement, the first historical advertisement is an advertisement pushed by a business party of the target advertisement in a first preset historical time period, and the second historical advertisement is an advertisement pushed in a second preset historical time period and has the same type as the target advertisement;
the condition determining unit 902 is configured to, when acquiring at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement, specifically:
acquiring at least one first pushing condition corresponding to a first historical advertisement and at least one first label information of a first pushing object of the first historical advertisement;
acquiring at least one second pushing condition corresponding to a second historical advertisement and at least one second label information of a second pushing object of the second historical advertisement;
when determining the extended push condition based on the at least one push condition and the at least one tag information, the method is specifically configured to:
the extended push condition is determined based on the at least one first push condition, the at least one first tag information, the at least one second push condition and the at least one second tag information.
According to some embodiments, the condition determining unit 902, configured to, when determining the extended push condition based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information, specifically:
determining a rating of at least one push condition to be extended based on the at least one first push condition, the at least one first tag information, the at least one second push condition and the at least one second tag information;
determining an expanded push condition based on the score of the at least one push condition to be expanded.
According to some embodiments, the condition determining unit 902, configured to determine, based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information, a score of the at least one push condition to be expanded is specifically configured to:
calculating a first conversion rate corresponding to each first pushing condition and a first target population index corresponding to each first label information;
calculating a second conversion rate corresponding to each second pushing condition and a second target population index corresponding to each second label information;
calculating a score of at least one push condition to be expanded based on the first push conversion rate, the first target population index, the second conversion rate, and the second target population index.
According to some embodiments, the condition determining unit 902, when calculating the score of the at least one push condition to be expanded based on the first push conversion rate, the first target population index, the second conversion rate, and the second target population index, is specifically configured to:
and carrying out weighted summation on each first conversion rate, the first target population index, the second conversion rate and the second target population index to obtain the score of at least one pushing condition to be expanded.
According to some embodiments, the condition determining unit 902, configured to, when determining the extended push condition based on the score of the at least one push condition to be extended, specifically:
if the score of at least one pushing condition to be expanded is larger than a target score of a preset score, determining the pushing condition to be expanded corresponding to the target score as an expanded pushing condition;
if the scores of the at least one to-be-expanded pushing condition are smaller than the score of the preset score, determining the maximum score in the scores of the at least one to-be-expanded pushing condition, and determining the to-be-expanded pushing condition corresponding to the maximum score as the expanded pushing condition.
According to some embodiments, the advertisement push unit 903, configured to, after pushing the target advertisement based on the selected initial push condition and the extended push condition, further specifically:
acquiring third label information of a click object of the target advertisement;
determining a pushing condition of a next period based on the third label information, the initial pushing condition and the expanded pushing condition;
and when the next period is reached, pushing the target advertisement according to the pushing condition of the next period.
The embodiment of the application provides an advertisement delivery device, an advertisement acquisition unit acquires a historical advertisement associated with a target advertisement, acquires at least one pushing condition corresponding to the historical advertisement and at least one label information of a pushing object of the historical advertisement, a condition determination unit determines an expanded pushing condition based on the at least one pushing condition and the at least one label information, and an advertisement delivery unit can deliver the target advertisement based on the selected initial pushing condition and the expanded pushing condition. Therefore, the advertisement delivery device is wider in coverage because the determination of the expanded pushing conditions depends on the pushing conditions of the historical advertisements and the label information of the pushing objects of the historical advertisements, the accuracy of the pushing conditions of the target advertisements can be improved, the accuracy of advertisement delivery is improved, the conversion rate of the target advertisements is improved, and resource waste can be reduced.
Please refer to fig. 10, which is a schematic structural diagram of a terminal according to an embodiment of the present application. As shown in fig. 10, the terminal 1000 can include: at least one processor 1001, at least one network interface 1004, a user interface 1003, memory 1005, at least one communication bus 1002.
Wherein a communication bus 1002 is used to enable connective communication between these components.
The user interface 1003 may include a Display screen (Display) and a GPS, and the optional user interface 1003 may also include a standard wired interface and a wireless interface.
The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface), among others.
Processor 1001 may include one or more processing cores, among other things. Processor 1001 interfaces various components throughout terminal 1000 using various interfaces and lines to perform various functions and process data of terminal 1000 by executing or executing instructions, programs, code sets, or instruction sets stored in memory 1005 and invoking data stored in memory 1005. Alternatively, the processor 1001 may be implemented in at least one hardware form of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). The processor 1001 may integrate one or more of a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a modem, and the like. Wherein, the CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing the content required to be displayed by the display screen; the modem is used to handle wireless communications. It is understood that the modem may not be integrated into the processor 1001, but may be implemented by a single chip.
The Memory 1005 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). Optionally, the memory 1005 includes a non-transitory computer-readable medium. The memory 1005 may be used to store an instruction, a program, code, a set of codes, or a set of instructions. The memory 1005 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing the various method embodiments described above, and the like; the storage data area may store data and the like referred to in the above respective method embodiments. The memory 1005 may optionally be at least one memory device located remotely from the processor 1001. As shown in fig. 10, a memory 1005, which is a kind of computer storage medium, may include therein an operating system, a network communication module, a user interface module, and an application program for advertisement push.
In the terminal 1000 shown in fig. 10, the user interface 1003 is mainly used as an interface for providing input for a user, and acquiring data input by the user; and the processor 1001 may be configured to call the application program for advertisement push stored in the memory 1005, and specifically perform the following operations:
acquiring historical advertisements associated with the target advertisements, and acquiring at least one pushing condition corresponding to the historical advertisements and at least one label information of a pushing object of the historical advertisements;
determining an extended push condition based on the at least one push condition and the at least one tag information;
and pushing the target advertisement based on the selected initial pushing condition and the expanded pushing condition.
According to some embodiments, the historical advertisements comprise at least a first historical advertisement and a second historical advertisement, the first historical advertisement is an advertisement pushed by a business party of the target advertisement in a first preset historical time period, and the second historical advertisement is an advertisement pushed in a second preset historical time period and has the same type as the target advertisement; the processor 1001 is configured to, when acquiring at least one pushing condition corresponding to the historical advertisement and at least one tag information of a pushing object of the historical advertisement, specifically execute the following steps:
acquiring at least one first pushing condition corresponding to a first historical advertisement and at least one first label information of a first pushing object of the first historical advertisement;
acquiring at least one second pushing condition corresponding to a second historical advertisement and at least one second label information of a second pushing object of the second historical advertisement;
the processor 1001 is configured to, when determining the extended push condition based on at least one push condition and at least one tag information, specifically perform the following steps:
the extended push condition is determined based on the at least one first push condition, the at least one first tag information, the at least one second push condition and the at least one second tag information.
According to some embodiments, the processor 1001 is configured to, when determining the extended push condition based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information, specifically configured to perform the following steps:
determining a rating of at least one push condition to be extended based on the at least one first push condition, the at least one first tag information, the at least one second push condition and the at least one second tag information;
determining an expanded push condition based on the score of the at least one push condition to be expanded.
According to some embodiments, the processor 1001 is configured to, when determining the score of the at least one push condition to be expanded based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information, specifically configured to perform the following steps:
calculating a first conversion rate corresponding to each first pushing condition and a first target population index corresponding to each first label information;
calculating a second conversion rate corresponding to each second pushing condition and a second target population index corresponding to each second label information;
calculating a score of at least one push condition to be expanded based on the first push conversion rate, the first target population index, the second conversion rate, and the second target population index.
According to some embodiments, the processor 1001 is configured to, when calculating the score of the at least one push condition to be expanded based on the first push conversion rate, the first target population index, the second conversion rate, and the second target population index, specifically configured to perform the following steps:
and carrying out weighted summation on each first conversion rate, the first target population index, the second conversion rate and the second target population index to obtain the score of at least one pushing condition to be expanded.
According to some embodiments, the processor 1001 is configured to, when determining the extended push condition based on the score of the at least one push condition to be extended, specifically configured to perform the following steps:
if the score of at least one pushing condition to be expanded is larger than a target score of a preset score, determining the pushing condition to be expanded corresponding to the target score as an expanded pushing condition;
if the scores of the at least one to-be-expanded pushing condition are smaller than the score of the preset score, determining the maximum score in the scores of the at least one to-be-expanded pushing condition, and determining the to-be-expanded pushing condition corresponding to the maximum score as the expanded pushing condition.
According to some embodiments, the processor 1001 is further configured to, after the targeted advertisement is pushed based on the selected initial push condition and the extended push condition, further specifically perform the following steps:
acquiring third label information of a click object of the target advertisement;
determining a pushing condition of a next period based on the third label information, the initial pushing condition and the expanded pushing condition;
and when the next period is reached, pushing the target advertisement according to the pushing condition of the next period.
The embodiment of the application provides a terminal, which can determine an expanded push condition by acquiring a historical advertisement associated with a target advertisement and based on at least one push condition corresponding to the historical advertisement and at least one tag information of a push object of the historical advertisement, and can push the target advertisement based on a selected initial push condition and the expanded push condition. Therefore, the terminal of the application is wider in coverage because the determination of the expanded push conditions not only depends on the push conditions of the historical advertisements, but also depends on the tag information of the push objects of the historical advertisements, the accuracy of the push conditions of the target advertisements can be improved, the accuracy of advertisement push is improved, the conversion rate of the target advertisements is improved, and resource waste can be reduced.
The present application also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the above-described method. The computer-readable storage medium may include, but is not limited to, any type of disk including floppy disks, optical disks, DVD, CD-ROMs, microdrive, and magneto-optical disks, ROMs, RAMs, EPROMs, EEPROMs, DRAMs, VRAMs, flash memory devices, magnetic or optical cards, nanosystems (including molecular memory ICs), or any type of media or device suitable for storing instructions and/or data.
Embodiments of the present application also provide a computer program product comprising a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps of any one of the advertisement push methods as recited in the above method embodiments.
It is clear to a person skilled in the art that the solution of the present application can be implemented by means of software and/or hardware. The "unit" and "module" in this specification refer to software and/or hardware that can perform a specific function independently or in cooperation with other components, where the hardware may be, for example, a Field-ProgrammaBLE gate array (FPGA), an Integrated Circuit (IC), or the like.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implementing, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some service interfaces, devices or units, and may be an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable memory. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a memory, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method described in the embodiments of the present application. And the aforementioned memory comprises: various media capable of storing program codes, such as a usb disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic disk, or an optical disk.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by a program, which is stored in a computer-readable memory, and the memory may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.
The above description is only an exemplary embodiment of the present disclosure, and the scope of the present disclosure should not be limited thereby. That is, all equivalent changes and modifications made in accordance with the teachings of the present disclosure are intended to be included within the scope of the present disclosure. Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

Claims (10)

1. An advertisement pushing method, characterized in that the method comprises:
acquiring a historical advertisement associated with a target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one label information of a pushing object of the historical advertisement;
determining an extended push condition based on the at least one push condition and the at least one tag information;
and pushing the target advertisement based on the selected initial pushing condition and the expanded pushing condition.
2. The method of claim 1, wherein the historical advertisement comprises at least a first historical advertisement and a second historical advertisement, the first historical advertisement is an advertisement pushed by a business party of the targeted advertisement in a first preset historical period, and the second historical advertisement is an advertisement pushed in a second preset historical period and of the same type as the targeted advertisement;
the obtaining of the at least one pushing condition corresponding to the historical advertisement and the at least one tag information of the pushing object of the historical advertisement includes:
acquiring at least one first pushing condition corresponding to the first historical advertisement and at least one first label information of a first pushing object of the first historical advertisement;
acquiring at least one second pushing condition corresponding to the second historical advertisement and at least one second label information of a second pushing object of the second historical advertisement;
the determining an extended push condition based on the at least one push condition and the at least one tag information comprises:
determining an extended push condition based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information.
3. The method of claim 2, wherein determining the extended push condition based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information comprises:
determining a rating of at least one push condition to be expanded based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information;
determining the expanded push condition based on the score of the at least one push condition to be expanded.
4. The method according to claim 3, wherein the determining a rating of at least one push condition to be extended based on the at least one first push condition, the at least one first tag information, the at least one second push condition, and the at least one second tag information comprises:
calculating a first conversion rate corresponding to each first pushing condition and a first target group index corresponding to each first label information;
calculating a second conversion rate corresponding to each second pushing condition and a second target population index corresponding to each second tag information;
calculating a score of the at least one push condition to be expanded based on the first push conversion rate, the first target population index, the second conversion rate, and the second target population index.
5. The method of claim 4, wherein the calculating a score for at least one push condition to be expanded based on the first push conversion rate, the first target population index, the second conversion rate, and the second target population index comprises:
and performing weighted summation on each first conversion rate, the first target population index, the second conversion rate and the second target population index to obtain the score of the at least one push condition to be expanded.
6. The method according to claim 3, wherein the determining the extended push condition based on the score of the at least one push condition to be extended comprises:
if the score of the at least one pushing condition to be expanded is larger than a target score of a preset score, determining the pushing condition to be expanded corresponding to the target score as the expanded pushing condition;
if the scores of the at least one to-be-expanded pushing condition are smaller than the score of a preset score, determining the maximum score in the scores of the at least one to-be-expanded pushing condition, and determining the to-be-expanded pushing condition corresponding to the maximum score as the expanded pushing condition.
7. The method of claim 1, wherein after the pushing the targeted advertisement based on the selected initial push condition and the extended push condition, further comprising:
acquiring third label information of a click object of the target advertisement;
determining a push condition for a next period based on the third tag information, the initial push condition and the extended push condition;
and when the next period is reached, pushing the target advertisement according to the pushing condition of the next period.
8. An advertisement push apparatus, characterized in that the apparatus comprises:
the advertisement acquisition unit is used for acquiring a historical advertisement associated with a target advertisement, and acquiring at least one pushing condition corresponding to the historical advertisement and at least one label information of a pushing object of the historical advertisement;
a condition determining unit, configured to determine an extended push condition based on the at least one push condition and the at least one tag information;
and the advertisement pushing unit is used for pushing the target advertisement based on the selected initial pushing condition and the expanded pushing condition.
9. A terminal comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the method of any of the preceding claims 1-7 when executing the computer program.
10. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, is adapted to carry out the method of any one of the preceding claims 1 to 7.
CN202010721066.5A 2020-07-24 2020-07-24 Advertisement pushing method, device, terminal and storage medium Active CN111815368B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202010721066.5A CN111815368B (en) 2020-07-24 2020-07-24 Advertisement pushing method, device, terminal and storage medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202010721066.5A CN111815368B (en) 2020-07-24 2020-07-24 Advertisement pushing method, device, terminal and storage medium

Publications (2)

Publication Number Publication Date
CN111815368A true CN111815368A (en) 2020-10-23
CN111815368B CN111815368B (en) 2024-05-03

Family

ID=72861229

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202010721066.5A Active CN111815368B (en) 2020-07-24 2020-07-24 Advertisement pushing method, device, terminal and storage medium

Country Status (1)

Country Link
CN (1) CN111815368B (en)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112270579A (en) * 2020-12-05 2021-01-26 杭州次元岛科技有限公司 Intelligent advertising system based on big data
CN112418924A (en) * 2020-11-17 2021-02-26 单高峰 Advertisement pushing method based on big data and cloud computing and artificial intelligence platform
CN115082095A (en) * 2021-03-10 2022-09-20 顺丰科技有限公司 Conversion rate prediction model training method and device, electronic equipment and storage medium

Citations (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104965890A (en) * 2015-06-17 2015-10-07 深圳市腾讯计算机系统有限公司 Advertisement recommendation method and apparatus
CN105224684A (en) * 2015-10-28 2016-01-06 小米科技有限责任公司 Information-pushing method and device
CN106022842A (en) * 2016-05-31 2016-10-12 北京小米移动软件有限公司 Product information recommending method and product information recommending device
CN106803190A (en) * 2017-01-03 2017-06-06 北京掌阔移动传媒科技有限公司 A kind of ad personalization supplying system and method
US20170171335A1 (en) * 2015-12-14 2017-06-15 Le Holdings (Beijing) Co., Ltd. Advertising push methods, devices, video servers and terminal equipment
CN106909594A (en) * 2016-06-06 2017-06-30 阿里巴巴集团控股有限公司 Information-pushing method and device
CN107222526A (en) * 2017-05-16 2017-09-29 百度在线网络技术（北京）有限公司 Push method, device, equipment and the computer-readable storage medium of promotion message
CN107590688A (en) * 2017-08-24 2018-01-16 平安科技（深圳）有限公司 The recognition methods of target customer and terminal device
US20180129964A1 (en) * 2016-01-04 2018-05-10 Tencent Technology (Shenzhen) Company Limited Method, apparatus, and computer storage medium for pre-selecting and sorting push information
WO2019153518A1 (en) * 2018-02-08 2019-08-15 平安科技（深圳）有限公司 Information pushing method and device, computer device and storage medium
CN110135895A (en) * 2012-11-23 2019-08-16 腾讯科技（深圳）有限公司 Advertisement placement method, device, equipment and storage medium
CN110390538A (en) * 2018-04-16 2019-10-29 腾讯科技（深圳）有限公司 Advertisement placement method and device
CN110782291A (en) * 2019-10-29 2020-02-11 加和（北京）信息科技有限公司 Advertisement delivery user determination method and device, storage medium and electronic device
CN110782286A (en) * 2019-10-25 2020-02-11 上海喜马拉雅科技有限公司 Advertisement pushing method and device, server and computer readable storage medium
CN110909176A (en) * 2019-11-20 2020-03-24 腾讯科技（深圳）有限公司 Data recommendation method and device, computer equipment and storage medium
CN111260391A (en) * 2019-12-12 2020-06-09 上海钧正网络科技有限公司 Advertisement pushing method and device, computer equipment and readable storage medium

Patent Citations (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110135895A (en) * 2012-11-23 2019-08-16 腾讯科技（深圳）有限公司 Advertisement placement method, device, equipment and storage medium
CN104965890A (en) * 2015-06-17 2015-10-07 深圳市腾讯计算机系统有限公司 Advertisement recommendation method and apparatus
CN105224684A (en) * 2015-10-28 2016-01-06 小米科技有限责任公司 Information-pushing method and device
US20170171335A1 (en) * 2015-12-14 2017-06-15 Le Holdings (Beijing) Co., Ltd. Advertising push methods, devices, video servers and terminal equipment
US20180129964A1 (en) * 2016-01-04 2018-05-10 Tencent Technology (Shenzhen) Company Limited Method, apparatus, and computer storage medium for pre-selecting and sorting push information
CN106022842A (en) * 2016-05-31 2016-10-12 北京小米移动软件有限公司 Product information recommending method and product information recommending device
CN106909594A (en) * 2016-06-06 2017-06-30 阿里巴巴集团控股有限公司 Information-pushing method and device
CN106803190A (en) * 2017-01-03 2017-06-06 北京掌阔移动传媒科技有限公司 A kind of ad personalization supplying system and method
CN107222526A (en) * 2017-05-16 2017-09-29 百度在线网络技术（北京）有限公司 Push method, device, equipment and the computer-readable storage medium of promotion message
CN107590688A (en) * 2017-08-24 2018-01-16 平安科技（深圳）有限公司 The recognition methods of target customer and terminal device
WO2019153518A1 (en) * 2018-02-08 2019-08-15 平安科技（深圳）有限公司 Information pushing method and device, computer device and storage medium
CN110390538A (en) * 2018-04-16 2019-10-29 腾讯科技（深圳）有限公司 Advertisement placement method and device
CN110782286A (en) * 2019-10-25 2020-02-11 上海喜马拉雅科技有限公司 Advertisement pushing method and device, server and computer readable storage medium
CN110782291A (en) * 2019-10-29 2020-02-11 加和（北京）信息科技有限公司 Advertisement delivery user determination method and device, storage medium and electronic device
CN110909176A (en) * 2019-11-20 2020-03-24 腾讯科技（深圳）有限公司 Data recommendation method and device, computer equipment and storage medium
CN111260391A (en) * 2019-12-12 2020-06-09 上海钧正网络科技有限公司 Advertisement pushing method and device, computer equipment and readable storage medium

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112418924A (en) * 2020-11-17 2021-02-26 单高峰 Advertisement pushing method based on big data and cloud computing and artificial intelligence platform
CN112418924B (en) * 2020-11-17 2021-08-20 上海东方财富金融数据服务有限公司 Advertisement pushing method based on big data and cloud computing and artificial intelligence platform
CN112270579A (en) * 2020-12-05 2021-01-26 杭州次元岛科技有限公司 Intelligent advertising system based on big data
CN112270579B (en) * 2020-12-05 2022-05-03 杭州次元岛科技有限公司 Intelligent advertising system based on big data
CN115082095A (en) * 2021-03-10 2022-09-20 顺丰科技有限公司 Conversion rate prediction model training method and device, electronic equipment and storage medium

Also Published As

Publication number Publication date
CN111815368B (en) 2024-05-03

Similar Documents

Publication Publication Date Title
CN111815368A (en) Advertisement pushing method, device, terminal and storage medium
US10686903B2 (en) Information push method and electronic device
WO2018045844A1 (en) Multimedia data publishing method, device , server and storage medium
US11372805B2 (en) Method and device for information processing
CN108965951B (en) Advertisement playing method and device
CN111210255B (en) Advertisement pushing method and device and electronic equipment
CN108737486B (en) Information pushing method and device
CN110956500B (en) Method and system for reducing advertisement request time consumption in advertisement real-time bidding system
CN112116212A (en) Application evaluation method and device, storage medium and electronic equipment
WO2018003630A1 (en) Message distribution method, information processing device, and recording medium having program recorded therein
CN113127723A (en) User portrait processing method, device, server and storage medium
CN111054078A (en) Object information acquisition method and device
CN114140150A (en) Interactive advertisement delivery method and system
WO2017004866A1 (en) Method and device for determining advertisement value
CN113449986A (en) Service distribution method, device, server and storage medium
CN109862188B (en) Information sending method and device, equipment and storage medium
US10325310B2 (en) Notifying device, program, non-transitory recording medium, and method
CN114430504B (en) Recommendation method and related device for media content
WO2022183940A1 (en) Method and apparatus for acquiring recommended content resource, and device, medium and program product
US8688542B2 (en) Method, system and apparatus for managing a bid tracking database
CN112004116B (en) Method, device, electronic equipment and medium for determining object adding mode
CN109285035B (en) Method, device, equipment and storage medium for predicting application retention data
CN110784552B (en) Information pushing method, device, equipment and medium
CN114445135A (en) Flow distribution method and related device
CN111179026A (en) Advertisement bidding method and system and electronic equipment

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant