CN111815360A

CN111815360A - Entity resource sharing economic mode capable of improving profit of offline merchants

Info

Publication number: CN111815360A
Application number: CN202010659276.6A
Authority: CN
Inventors: 姬胜卓
Original assignee: Individual
Current assignee: Individual
Priority date: 2020-07-09
Filing date: 2020-07-09
Publication date: 2020-10-23
Anticipated expiration: 2040-07-09
Also published as: CN111815360B

Abstract

An entity resource sharing economic mode capable of improving the profit of an offline merchant is characterized in that a merchant end, a client and management end application software are used as a platform for selling, shopping and managing; the merchant end is provided with a commodity publishing and displaying unit, a merchant mutual aid unit, a commodity selling unit and a selecting unit; the client side is provided with a commodity purchasing unit and a VIP clicking unit. According to the invention, the advantages of the online and physical stores are combined, each merchant realizes the sale of commodities through the mutual-aid mode, and after the consumer purchases and purchases the physical stores online, the consumer can click and obtain the VIP entity shopping qualification of any three mutual-aid physical store merchants of the current merchant, so that the consumer can obtain the preferential benefit and obtain the VIP entity shopping qualification of other physical store merchants from a new shopping merchant during the shopping and purchasing of other physical store merchants within the specified time.

Description

Entity resource sharing economic mode capable of improving profit of offline merchants

Technical Field

The invention relates to the technical field of off-line selling methods based on the Internet, in particular to an entity resource sharing economic mode capable of improving the profit of off-line merchants.

Background

The online shopping is convenient and rich in commodities, and becomes a favorite shopping mode of people along with popularization of smart phones, PCs and the like. The great popularity of online shopping, although having many advantages, has undeniably brought about a serious impact on physical merchants. The specific implementation is that the selling cost of the entity merchant is far higher than that of the online merchant due to the expenses of manpower, shop front renting, various water, electricity and gas, tax and the like; and as the variety of goods displayed by the physical store is limited, the physical store is more and more downwind in competition with the online merchants, and the operation of a plurality of physical stores is actually in a state of great step. However, the physical store has certain advantages because the physical store can relatively accommodate more personnel employment, relieve the social employment pressure, provide real face-to-face services for consumers and can not separate from the physical store. Based on the above, it is particularly necessary to provide a profit model that combines the advantages of on-line promotion of physical transaction convenience and physical stores that can provide real face-to-face services and high-quality products for consumers, and can effectively realize the sales volume and economic benefits of physical stores.

Disclosure of Invention

In order to overcome various disadvantages in the actual operation of the existing physical stores, the invention provides an Internet-based technology, combines the advantages of the online physical stores and the physical stores, in application, physical store merchants can release and display various commodity information at merchant ends, each merchant realizes the sale of commodities through a mutual-aid mode, consumers install corresponding programs on Internet equipment, can check various commodity information released by the physical store merchants on line in real time, and can select and obtain VIP entity shopping consumption qualification of any plurality of mutual-aid physical store merchants after the consumers consume and shop on line, so that the consumers can obtain benefits when consuming shopping at other mutual-aid physical store merchants within a specified time, and can obtain VIP entity shopping qualification of other physical store merchants from a new shopping consumption merchant, thereby not only bringing more choices and benefits to the shopping consumption of the consumers, and the sales volume and the economic benefit of the entity store merchant are greatly improved through a mutual promotion mode, and the entity resource sharing economic mode capable of improving the profit of the offline merchant is provided.

The technical scheme adopted by the invention for solving the technical problems is as follows:

an entity resource sharing economic model capable of improving the profit of an offline merchant is characterized in that a merchant end, a client and management end application software are used as a platform for selling, shopping and managing; the merchant end is application software installed in internet equipment of a merchant of the physical store, the client end is application software installed in internet equipment of consumers, and the merchant end and the client end are interconnected and intercommunicated through a cloud end; the merchant end is provided with a commodity publishing and displaying unit, a merchant mutual aid unit, a commodity selling unit and a selecting unit; the client side is provided with a commodity purchasing unit and a VIP clicking unit; the commodity purchasing unit of the client side is provided with a plurality of selection interfaces which are a shopping mall, a street shop, a live broadcasting circle, a convenience circle and an entertainment circle respectively; the merchant issues commodity information through the commodity issuing and displaying unit, the commodity information is displayed in a shopping mall, a street shop, a live broadcast circle and a convenience circle of the client according to different issuing types, the client checks corresponding commodity information issued by a plurality of merchants through the shopping mall, the street shop, the live broadcast circle and the convenience circle, and the entertainment unit is used as an interface for providing entertainment functions and attracts more clients to use and download the client; in the application of the commodity publishing and displaying unit, a merchant of an entity store pubs commodities through the commodity publishing and displaying unit, the merchant mutual-aid unit stores various information of a plurality of registered merchants and realizes sales mutual-aid among the registered merchants, the selection unit displays various information of the plurality of mutually-aid merchants for customers to select, customers obtain various information of interested merchants through the commodity purchasing unit and then purchase in the entity store, the merchants obtain shopping consumption information of corresponding customers through the commodity selling unit after shopping consumption and authorize the customers to select the mutually-aid merchants, the customers select specific information of all the mutually-aid merchants of the current merchants displayed by the interface of the VIP selecting unit, the customers automatically obtain VIP entity shopping consumption qualification of a plurality of selected merchants after selecting VIP entities through the interface of the VIP selecting unit, and the customers obtain VIP entity shopping consumption qualification of the initial merchants, after shopping and consumption of other multiple cooperative merchants of the initial merchant, VIP entity shopping qualification of the other multiple cooperative merchants can be obtained, the merchants share resources by carrying hands and cooperating with each other, the entity consumption is pushed on a chain-type preferential shopping combined line to realize that customers obtain high-quality low-price commodities, sales volume and benefits are brought to the selling merchants, and the problem of merchant customer source is solved better; in the management end application, merchant check-in management of a merchant end and customer registration management of a client end can be realized, and a service provider can evaluate the check-in qualification of the merchant according to public praise comment information of the user on the merchant and perform processing of quitting an application platform on a dishonest merchant.

Furthermore, the four interfaces for releasing and displaying the commodities of the commodity releasing and displaying unit at the merchant end are respectively a shopping mall displaying interface, a street displaying interface, a live broadcasting displaying interface and a convenient displaying interface, the merchant selects corresponding functions to release the commodities according to actual needs, types of actual commodities and distribution modes, the released commodity contents comprise pictures and videos, and the commodity releasing and displaying unit supports the online editing, modifying, increasing and decreasing and other operations of the merchant on various commodities.

Furthermore, the commodity publishing and displaying unit of the merchant end publishes the displayed commodity information, and the displaying interface can display various commodity types, prices, sales volumes, stock quantities, addresses, public praise comments and other information distributed by registered merchants.

Further, in the application of the merchant mutual aid unit, a merchant can manage a plurality of mutual aid merchants and increase and decrease the number of the mutual aid merchants.

Furthermore, in the application of the merchant mutual-aid unit, a mutual-aid alliance is automatically formed among registered merchant users, and more choices are provided for the merchant to sell commodities and for the customer to select interested merchants.

Further, the customer clicks a plurality of merchants through the VIP clicking unit interface, the VIP entity shopping consumption qualification of the clicked merchants is automatically obtained, and the VIP entity shopping qualification of three merchants can be automatically obtained each time.

Furthermore, in the application of the VIP click unit, after customers automatically acquire VIP entity shopping qualifications of three merchants, preferential shopping consumption time of the merchants is limited, and after expiration, the VIP qualification of the customers is automatically reset, so that the sales efficiency is improved, and the benefits of the merchants are also ensured.

Furthermore, the VIP click unit interface application of the client can self-select interested merchant VIP entity shopping consumption qualification and information according to the corresponding requirements of the customer, and the commodity purchase unit application of the client can push the interested merchant VIP shopping consumption qualification and information for the customer according to the corresponding operation history of the customer, namely the preference operation.

The invention has the beneficial effects that: the invention provides an Internet-based technology, combines the advantages of an online store and a physical store, and effectively fuses the online store and the physical store together. In application, the physical store merchant can release and display various commodity information at the merchant end, and a wider choice is provided for shopping consumption of customers (consumers). The method has the advantages that goods are sold by various merchants through a mutual-aid mode, consumers can check various goods information issued by the physical store merchants on line in real time, after the physical store consumes and purchases, VIP shopping qualification of any three mutual-aid physical store merchants of the current merchants can be selected and obtained, accordingly, when the consumers purchase and consume in other mutual-aid physical store merchants within a specified time, the consumers can obtain discount, and VIP shopping qualification of other physical store merchants can be obtained from a new shopping merchant, and accordingly, the merchants can carry, mutually help, mutually benefit and win together through the chain sales privilege mode, more choices and benefits are brought to the consumers for shopping, and sales volume and economic benefit of the physical store merchants are greatly improved through the mutual-aid promotion mode. The invention effectively overcomes various defects in the actual operation of the existing physical store. Based on the above, the invention has good application prospect.

Drawings

The invention is further illustrated below with reference to the figures and examples.

FIG. 1 is a block diagram of the architecture of the present invention.

Detailed Description

Fig. 1 shows an economic model of entity resource sharing for improving the profit of an offline merchant, which is characterized in that application software of a merchant end, a client end and a management end is used as a platform for selling, shopping and managing; the system comprises a merchant end and a client end, wherein the merchant end is application software (APP) installed in Internet equipment (including smart phones, PCs and the like) of a physical store (such as a clothing store, a makeup store, a jewelry store, a restaurant, a milk tea store, a beauty shop, a barbershop, a nail shop and the like, and in no way all the above), the client end is application software installed in the Internet equipment of consumers, and the merchant end and the client end are interconnected and intercommunicated through a cloud end; the merchant end is provided with a commodity publishing and displaying unit, a merchant mutual aid unit, a commodity selling unit and a selecting unit; the client side is provided with a commodity purchasing unit and a VIP clicking unit; the commodity purchasing unit of the client side is provided with a plurality of selection interfaces which are respectively a shopping mall, a street shop, a live broadcasting circle, a convenience circle, an entertainment circle and the like; the merchant displays the commodity information published by the commodity publishing and displaying unit in a shopping mall, a street shop, a live broadcast and a convenience circle of the client according to different publishing types (different shopping habits of more customers are met, and the downloading usage amount of the customers is improved), the customers check the corresponding commodity information published by a plurality of merchants through the shopping mall, the street shop, the live broadcast and the convenience circle, and the entertainment unit is used as an interface for providing entertainment functions and attracts more customers to use the downloading client; in the application of the commodity publishing and displaying unit, a merchant of an entity store pubs commodities through the commodity publishing and displaying unit, the merchant mutual-aid unit stores various information of a plurality of registered merchants and realizes sales mutual-aid among the registered merchants, the selection unit displays various information of the plurality of mutually-aid merchants for customers to select, customers obtain various information of interested merchants through the commodity purchasing unit and then purchase in the entity store, the merchants obtain shopping consumption information of corresponding customers through the commodity selling unit after shopping consumption and authorize the customers to select the mutually-aid merchants, the customers select specific information of all the mutually-aid merchants of the current merchants displayed by the interface of the VIP selecting unit, the customers automatically obtain VIP entity shopping consumption qualification of a plurality of selected merchants after selecting VIP entities through the interface of the VIP selecting unit, and the customers obtain VIP entity shopping consumption qualification of the initial merchants, after shopping and consumption of other multiple cooperative merchants of the initial merchant, VIP entity shopping qualification of the other multiple cooperative merchants can be obtained, the merchants share resources by carrying hands and cooperating with each other, the entity consumption is pushed on a chain-type preferential shopping combined line to realize that customers obtain high-quality low-price commodities, sales volume and benefits are brought to the selling merchants, and the problem of merchant customer source is solved better; in the management end application, merchant check-in management of a merchant end and customer registration management of a client end can be realized, and a service provider can evaluate the check-in qualification of the merchant according to public praise comment information of the user on the merchant and perform processing of quitting an application platform on a dishonest merchant.

As shown in fig. 1, four interfaces for releasing and displaying commodities are provided for the commodity releasing and displaying unit at the merchant end, which are a shopping mall displaying interface, a street shop displaying interface, a live broadcasting displaying interface and a convenient displaying interface, the merchant selects corresponding functions to release commodities according to actual needs, types of actual commodities and distribution modes, the released commodity contents include pictures and videos, and the commodity releasing and displaying unit supports the merchant to perform operations such as online editing, modifying, increasing and decreasing of various commodities. The commodity publishing and displaying unit at the merchant end publishes the displayed commodity information, and the displaying interface can display various information such as various commodity types, prices, sales volumes, stock, addresses, public praise comments, contact ways and the like distributed by registered merchants (the method is beneficial for consumers to select whether to shop at corresponding merchants according to various information, so that the benefit of the consumers is guaranteed, the restriction effect on the merchants is also played, the competition of the merchants is promoted, and better service is provided for the consumers). In the application of the merchant mutual-aid unit, a merchant can manage a plurality of mutual-aid merchants and increase and decrease the number of the mutual-aid merchants. In the application of the merchant mutual-aid unit, a mutual-aid alliance is automatically formed among registered merchant users, and more choices are provided for the merchant to sell commodities and for the customer to select interested merchants. After the customer clicks a plurality of merchants through the VIP clicking unit interface, the VIP entity shopping consumption qualification of the clicked merchants is automatically obtained, and the VIP entity shopping qualification of three merchants can be automatically obtained each time. In the application of the VIP click unit, customers automatically acquire VIP entity shopping qualifications of three merchants, the preferential shopping consumption time of the VIP entity of the merchant is limited, and the VIP qualification of the customers is automatically reset (the time is generally three days) after expiration, so that the sale efficiency is improved, and the benefits of the merchants are also ensured. In the commodity purchasing unit application of the client, according to the corresponding operation history of the customer, namely the preference operation, interested commodity information can be pushed for the customer (the sales volume of corresponding merchant commodities is increased, and real-time dynamic information of more interested commodities is provided for the customer).

As shown in fig. 1, the management end of the present invention implements merchant check-in management at the merchant end and customer registration management at the client end, and the service provider can evaluate the check-in qualification of the merchant according to the information such as public praise comment of the user to the merchant, and can process the dishonest merchant to quit the application platform, thereby effectively ensuring the benefit of the customer. The flow of the specific application of the invention is as follows, the merchant issues and displays the commodity through the commodity issuing and displaying unit, and automatically forms a mutual-aid alliance with the registered merchant user through the merchant mutual-aid unit, thereby providing more choices for the merchant to sell the commodity and for the customer to select the interested merchant. When a customer (consumer) needs to purchase and consume, according to the interested shopping mode, checking corresponding commodity information in a shopping mall, a street shop, a live broadcast circle and a convenience circle of the customer side respectively, and then purchasing and consuming in a corresponding physical shop. After the consumer purchases and consumes in the corresponding physical store, the merchant obtains the shopping consumption information of the corresponding customer through the commodity sales unit, and clicks a mutual merchant for the customer through the corresponding interface for authorization; after the customer obtains authorization, the customer selects three interested merchants to click by operating the specific information of all the mutual merchants of the current corresponding merchants displayed by a VIP click unit interface, and the customer automatically obtains the purchasing and consuming qualification of the VIP entity of the three clicked new merchants after clicking the three merchants by the VIP click unit interface. The customer can obtain the price discount when the corresponding VIP merchant consumes and purchases within three days after obtaining VIP goods shopping or consumption qualification of other merchants (after the customer purchases and consumes through the VIP qualification, the corresponding VIP qualification is cleared by the goods sale unit of the corresponding merchant); meanwhile, after shopping and consumption of other three mutual-aid merchants of the initial merchant, the client can also obtain VIP shopping qualifications of three respective cooperative mutual-aid merchants of other new three mutual-aid merchants, and then can subsequently perform shopping and consumption of other merchants, so that the client can obtain high-quality low-price commodities through a chain preferential shopping and mutual-benefit mode, and sales volume and benefits are brought to the selling merchants.

As shown in fig. 1, the present invention is based on internet technology, combines the advantages of online and physical stores, and combines the two together effectively. Not only brings more choices and benefits to the shopping of consumers, but also greatly improves the sales volume and economic benefits of physical merchants through a mutual promotion mode. The invention effectively overcomes various defects in the actual operation of the existing physical store, namely, the online convenience based on the Internet is realized, and consumers can obtain more real and effective service opposite to the physical store, so the invention has higher application value.

While there have been shown and described what are at present considered the fundamental principles and essential features of the invention and its advantages, it will be apparent to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, but is capable of other specific forms without departing from the spirit or essential characteristics thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein.

Furthermore, it should be understood that although the present description refers to embodiments, the embodiments do not include only one independent technical solution, and such description is only for clarity, and those skilled in the art should take the description as a whole, and the technical solutions in the embodiments may be appropriately combined to form other embodiments that can be understood by those skilled in the art.

Claims

1. An entity resource sharing economic model capable of improving the profit of an offline merchant is characterized in that a merchant end, a client and management end application software are used as a platform for selling, shopping and managing; the merchant end is application software installed in internet equipment of a merchant of the physical store, the client end is application software installed in internet equipment of consumers, and the merchant end and the client end are interconnected and intercommunicated through a cloud end; the merchant end is provided with a commodity publishing and displaying unit, a merchant mutual aid unit, a commodity selling unit and a selecting unit; the client side is provided with a commodity purchasing unit and a VIP clicking unit;

the commodity purchasing unit of the client side is provided with a plurality of selection interfaces which are a shopping mall, a street shop, a live broadcasting circle, a convenience circle and an entertainment circle respectively; the merchant issues commodity information through the commodity issuing and displaying unit, the commodity information is displayed in a shopping mall, a street shop, a live broadcast circle and a convenience circle of the client according to different issuing types, the client checks corresponding commodity information issued by a plurality of merchants through the shopping mall, the street shop, the live broadcast circle and the convenience circle, and the entertainment unit is used as an interface for providing entertainment functions and attracts more clients to use and download the client; in the application of the commodity publishing and displaying unit, a merchant of an entity store pubs commodities through the commodity publishing and displaying unit, the merchant mutual-aid unit stores various information of a plurality of registered merchants and realizes sales mutual-aid among the registered merchants, the selection unit displays various information of the plurality of mutually-aid merchants for customers to select, customers obtain various information of interested merchants through the commodity purchasing unit and then purchase in the entity store, the merchants obtain shopping consumption information of corresponding customers through the commodity selling unit after shopping consumption and authorize the customers to select the mutually-aid merchants, the customers select specific information of all the mutually-aid merchants of the current merchants displayed by the interface of the VIP selecting unit, the customers automatically obtain VIP entity shopping consumption qualification of a plurality of selected merchants after selecting VIP entities through the interface of the VIP selecting unit, and the customers obtain VIP entity shopping consumption qualification of the initial merchants, after shopping and consumption of other multiple cooperative merchants of the initial merchant, VIP entity shopping qualification of the other multiple cooperative merchants can be obtained, the merchants share resources by carrying hands and cooperating with each other, the entity consumption is pushed on a chain-type preferential shopping combined line to realize that customers obtain high-quality low-price commodities, sales volume and benefits are brought to the selling merchants, and the problem of merchant customer source is solved better; in the management end application, merchant check-in management of a merchant end and customer registration management of a client end can be realized, and a service provider can evaluate the check-in qualification of the merchant according to public praise comment information of the user on the merchant and perform processing of quitting an application platform on a dishonest merchant.

2. The economic model of entity resource sharing capable of improving the profit of the offline merchants as claimed in claim 1, wherein the number of the interfaces for issuing and displaying the commodities by the commodity issuing and displaying unit at the merchant end is four, and the four interfaces are a shopping mall displaying interface, a street shop displaying interface, a live broadcasting displaying interface and a convenient displaying interface, the merchant selects corresponding functions to issue the commodities according to actual needs, types of actual commodities and distribution modes, the issued commodity contents include pictures and videos, and the commodity issuing and displaying unit supports online editing, modifying, increasing and decreasing operations of various commodities by the merchant.

3. The economic model of entity resource sharing for improving the profit of the off-line merchants as claimed in claim 2, wherein the merchandise publishing and displaying unit at the merchant end publishes the information of the displayed merchandise, and the displaying interface displays various information of the types of the merchandise, the price, the sales volume, the stock, the address and the public praise comments which are distributed by the registered merchants.

4. The economic model of entity resource sharing for improving the profitability of an offline merchant as claimed in claim 1, wherein said merchant's mutual aid unit application is a business that can manage and increase or decrease a plurality of mutual aid merchants.

5. The economic model of entity resource sharing for improving the profitability of online merchants as claimed in claim 1, wherein in the application of the merchant mutual aid unit, the registered merchant users automatically form a mutual aid alliance, so as to provide more choices for the merchants of interest to the customers.

6. The economic model of entity resource sharing for improving the profitability of offline merchants as claimed in claim 1, wherein customers select multiple merchants via the VIP selection unit interface, and automatically obtain the VIP entity shopping consumption qualification of the selected merchants, and the VIP entity shopping qualification of three merchants can be automatically obtained each time.

7. The economic model of entity resource sharing as claimed in claim 6, wherein in the VIP ordering unit application, after the client automatically obtains the VIP entity shopping qualifications of three merchants, the preferential shopping consumption time of the VIP entity of the entity merchant is limited, and after expiration, the VIP entity qualification of the client is automatically cleared, thereby improving the sales efficiency and ensuring the benefits of the merchants.

8. The economic model of sharing physical resources for improving the profitability of the offline merchants as claimed in claim 1, wherein the VIP ordering unit interface application of the client is capable of selecting the VIP entity shopping qualification and information of the interested merchants according to the corresponding needs of the customers, and the commodity purchasing unit application of the client is capable of pushing the VIP entity shopping qualification and information of the interested merchants according to the corresponding operation history of the customers, i.e. the preference operation.