CN111815335A - Service platform and method for judging authenticity of product - Google Patents
Service platform and method for judging authenticity of product Download PDFInfo
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- CN111815335A CN111815335A CN202010638451.3A CN202010638451A CN111815335A CN 111815335 A CN111815335 A CN 111815335A CN 202010638451 A CN202010638451 A CN 202010638451A CN 111815335 A CN111815335 A CN 111815335A
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- 238000000034 method Methods 0.000 title claims abstract description 19
- 239000003086 colorant Substances 0.000 claims description 20
- 230000003993 interaction Effects 0.000 claims description 2
- 235000014101 wine Nutrition 0.000 description 32
- 235000013405 beer Nutrition 0.000 description 4
- 230000008569 process Effects 0.000 description 4
- 238000004806 packaging method and process Methods 0.000 description 3
- 230000002950 deficient Effects 0.000 description 2
- 239000003651 drinking water Substances 0.000 description 2
- 235000020188 drinking water Nutrition 0.000 description 2
- 238000012423 maintenance Methods 0.000 description 2
- 238000005507 spraying Methods 0.000 description 2
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Abstract
The invention relates to a service platform and a method for judging the authenticity of a product, which comprises an information storage module, an information acquisition module, an information analysis module and an information display module, wherein standardized product image information is stored in the information storage module; the information analysis module is used for matching standardized product image information stored in the information storage module with image information of a product to be verified input by the information acquisition module, the information display module is used for displaying a matching result of the information analysis module, and the authenticity of the product to be verified is judged by reading information on the information display module. A user enters the service platform and uploads the image information of the product to be verified to the service platform for judging the authenticity of the product according to the information prompt; the image comparison program automatically compares the images, so that the consumer can be helped to quickly judge whether the purchased product is a counterfeit product.
Description
Technical Field
The invention relates to a service platform and a method for judging the authenticity of a product, belonging to the technical field of product identification.
Background
The product infringement is always a very headache problem faced by enterprises, especially some enterprises with good brand benefits and wide product market prospects, and the product is more easily counterfeited by some lawbreakers, thus seriously damaging the benefits of the enterprises.
Taking a wine enterprise as an example, various brands of wines in the market are provided with anti-counterfeiting articles on the outer packages thereof, for example, the code spraying on the bottle caps of beer, the arrangement of anti-counterfeiting patterns on the white spirit bottle caps, the quality of beer labels, the printing quality of white spirit labels, the strokes, the intervals and the positions of specific characters on the outer packaging paper, the intervals and the positions of specific patterns or colors and the like are all thresholds which can stop a large number of counterfeiters outdoors. However, as common consumers, the anti-counterfeiting knowledge on the outer packages is generally relatively deficient, and the consumers can easily buy the fake wine because the consumers can only simply judge the trademark and the name on the outer packages when buying the fake wine.
Disclosure of Invention
The invention aims to provide a service platform and a method for judging the authenticity of a product, which can help a consumer to quickly judge whether the purchased product is a counterfeit product.
In order to realize the purpose, the invention adopts the technical scheme that: a service platform for judging the authenticity of a product comprises an information storage module, an information acquisition module, an information analysis module and an information display module, wherein standardized product image information is stored in the information storage module, and the information acquisition module is used for inputting the image information of a product to be verified into the information storage module; the information analysis module is used for matching standardized product image information stored in the information storage module with image information of a product to be verified input by the information acquisition module, the information display module is used for displaying a matching result of the information analysis module (3), and the authenticity of the product to be verified is judged by reading information on the information display module.
In the above scheme, the image information of the standardized product is a layout mode of characters, patterns or colors on the package of the genuine product, or the shape, the patterns or the colors of the genuine product; the image information of the product to be verified is a layout mode of characters, patterns or colors on the package of the product to be verified, or the shape, the patterns or the colors of the product to be verified.
In the above scheme, the information acquisition module is photographing software installed on the mobile intelligent terminal.
The invention also provides a method for judging the authenticity of the product, which comprises the following steps: s1: establishing or renting a product authenticity service platform, wherein an image comparison program and an information image of a standardized product are stored in the infringing product clue service platform, and an access entrance is provided for the infringing product clue service platform; s2: through market promotion, encouraging a user to enter the product authenticity service platform from the access entrance by using an information interaction tool, and uploading image information of a product to be verified to the product authenticity service platform by the user according to information prompt of the product authenticity service platform; s3: and the image comparison program matches the image information of the product to be verified uploaded to the product authenticity service platform with the image information of the standard product stored in advance, and feeds back a matching result to the user, and the user judges the authenticity of the product according to the matching result.
In the above scheme, the information image of the standardized product in step S1 is a layout of characters, patterns, or colors on the package of the genuine product, or is the shape, patterns, or colors of the genuine product itself.
In the above scheme, the image information of the product to be verified in step S2 is a layout manner of characters, patterns, or colors on the package of the product to be verified, or is a shape, a pattern, or a color of the product to be verified.
In the above scheme, in step S3, by setting a similarity threshold, when the matching result is lower than the specified similarity threshold, the product to be verified is a non-genuine product.
The invention has the beneficial effects that: (1) according to the invention, by establishing the service platform for judging the authenticity of the product, a consumer can upload the layout mode of characters, patterns or colors on the product package or the shape, patterns or colors of the product to the service platform for judging the authenticity of the product in a photographing mode when purchasing the product, and can judge whether the purchased product is a genuine product or not through automatic comparison of the image comparison program, so that the possibility that the consumer purchases fake products due to lack of identification knowledge is reduced. (2) The service platform system for judging the authenticity of the product has a simple structure, is easy to configure and realize later maintenance and data expansion. (3) The method for judging the authenticity of the product overcomes the technical barrier that consumers are easy to buy counterfeit goods because the consumers do not know anti-counterfeiting knowledge, and is favorable for creating a fair and ordered market competition environment.
Drawings
Fig. 1 is a schematic structural diagram of a service platform for determining authenticity of a product according to the present invention.
In the figure: 1. an information storage module; 2. an information acquisition module; 3. an information analysis module; 4. and an information display module.
Detailed Description
The technical solution of the present invention will be described in detail below with reference to the accompanying drawings.
As shown in fig. 1, the present embodiment provides a service platform for determining authenticity of a product, which includes an information storage module 1, an information acquisition module 2, an information analysis module 3, and an information display module 4, where standardized product image information is stored in the information storage module 1, and the standardized product image information is a layout manner of characters, patterns, or colors on a product package, or a shape, a pattern, or a color of a product itself. The information acquisition module 2 is used for inputting image information of a product to be verified into the information storage module 1, the image information of the product to be verified corresponds to the standardized product image information, the image information is a layout mode of characters, patterns or colors on a package of the product to be verified, or the image information is a shape, pattern or color of the product to be verified, and the information acquisition module 2 preferentially adopts photographing software installed on a mobile intelligent terminal. The information analysis module 3 is used for matching standardized product image information stored in the information storage module 1 with image information of a product to be verified input by the information acquisition module 2, the information display module 4 is used for displaying a matching result of the information analysis module 3, and the authenticity of the product to be verified is judged by reading information on the information display module 4.
Example 1: the embodiment provides a service platform and a method for judging whether a certain type of closestool is genuine. The existing closestool is a necessary product for home decoration, the price of the closestool in the market is very different, and especially some brand toilets are novel in design style and diverse in function, are matched with the use habits of people when being used, are large in market sales, and therefore can be imitated by poor merchants frequently.
In order to solve the above problem, the service platform for determining the authenticity of a certain type of toilet provided in this embodiment 1 includes an information storage module 1, an information acquisition module 2, an information analysis module 3, and an information display module 4, where the information storage module 1 stores information image information of an easily identifiable unit of the type of toilet, and some key easily identifiable points are designed in advance when the genuine type of toilet is developed, for example, a specific shape, pattern, or color can be set at an unsightly corner of the toilet, and this setting does not affect the normal use of the toilet as a whole, and the main function is to establish the easily identifiable unit and store the easily identifiable unit information image information of the type of toilet in the form of an image on the information storage module 1. The information acquisition module 2 is used for inputting the image information of the toilet to be verified into the information storage module 1, and the specific process can be that when a consumer purchases the toilet of the type, the consumer logs in the service platform by using a mobile phone, and the shape, pattern or color and the like (an easily-recognized unit corresponding to a genuine product) of a certain area of the purchased toilet are shot and uploaded to the service platform by using the mobile phone according to the information prompt of the service platform. The information analysis module 3 is used for matching the image information of the easily-identified unit information of the type toilet stored in the information storage module 1 with the image information of the corresponding area of the toilet to be verified, which is input by the information acquisition module 2, the information display module 4 is used for displaying the matching result of the information analysis module 3, if the information matching is successful, the consumer can see the information prompt that the toilet is genuine on the mobile phone, if the matching is unsuccessful, the consumer can see the information prompt that the toilet is counterfeit on the mobile phone.
This embodiment 1 provides a method for determining authenticity of a toilet of a certain type, including the steps of: s1: the toilet manufacturer can establish a service platform by itself or rent a service platform developed by a third party, wherein the service platform stores an image comparison program and easily-identified unit information image information of a genuine toilet of the type, key easily-identified points are designed in advance when the genuine toilet of the type is developed, for example, a specific shape, a pattern or a color can be set at an unobtrusive corner of the toilet, the setting does not influence the normal use of the toilet as a whole, the main function is to establish the easily-identified unit, the easily-identified unit information image information of the type toilet is formed by storing the easily-identified unit in the form of an image on the information storage module 1, and the service platform is provided with an access entrance; s2: when a consumer purchases the closestool with the model, the consumer logs on the service platform by using a mobile phone (having the functions of the information acquisition module and the information display module), and the consumer takes a picture of a certain area of the purchased closestool according to the information prompt of the service platform and uploads the picture to the service platform, wherein the picture taking angle comprises the picture taking of the specific corner of the model; s3: the image comparison program stored on the service platform compares the image information of the toilet bowl to be verified uploaded to the service platform with the image information of a pre-stored genuine toilet bowl, if the information comparison is matched, the result shows that the toilet bowl is genuine, a consumer can see the information prompt that the toilet bowl is genuine on a mobile phone, and if the information comparison is not matched, the result shows that the toilet bowl is non-genuine, and the consumer can see the information prompt that the toilet bowl is fake on the mobile phone. In the actual operation process, the problem of angle error when the consumer takes a picture may exist, and a similarity threshold value can be set, and when the comparison result is higher than the specified similarity threshold value, the comparison result is a genuine product.
Example 2: the embodiment provides a service platform and a method for judging whether a certain wine is genuine. At present, various brands of drinks in the market are provided with anti-counterfeiting articles on outer packages, for example, code spraying on a beer bottle cap, anti-counterfeiting pattern arrangement on a white spirit bottle cap, quality of beer labels, printing quality of white spirit labels, strokes, intervals and positions of specific characters on outer packaging paper, intervals and positions of specific patterns or colors and the like are doorsills capable of blocking a large number of counterfeiters outdoors. However, as common consumers, the anti-counterfeiting knowledge on the outer packages is generally relatively deficient, and the consumers can easily buy the fake wine because the consumers can only simply judge the trademark and the name on the outer packages when buying the fake wine.
In combination with the above situation, this embodiment 2 provides a service platform how to determine whether a certain type of drinking water is a genuine product, including an information storage module 1, an information acquisition module 2, an information analysis module 3, and an information display module 4, where the information storage module 1 stores image information (an easily identifiable unit of a genuine product) of a layout manner of anti-counterfeit characters, patterns, or colors on an outer package of the branded drinking water. The information acquisition module 2 is used for inputting image information of a corresponding area of the wine outer package to be verified into the information storage module 1, and the specific process can be that when a consumer purchases the brand wine, the consumer logs in a service platform by using a mobile phone, and photographs and uploads the images of the anti-counterfeiting area of the anti-counterfeiting text, pattern or color layout mode (an easily-identified unit corresponding to a genuine product) of the purchased wine outer package to the service platform by using the mobile phone according to the information prompt of the service platform. The information analysis module 3 is used for matching the easily-identified unit image information of the genuine product stored in the information storage module 1 with the easily-identified unit image information of the product to be verified, which is input by the information acquisition module 2, the information display module 4 is used for displaying the matching result of the information analysis module 3, if the information matching is successful, the consumer can see the information prompt that the wine is the genuine product on the mobile phone, if the matching is unsuccessful, the consumer can see the information prompt that the wine is the genuine product, and if the matching is unsuccessful, the consumer can see the information prompt that the wine is the counterfeit wine on the mobile phone.
The method for determining whether a kind of wine is genuine provided in this embodiment 2 includes the following steps:
s1: the wine producer can establish a service platform by himself or can rent a service platform developed by a third party, the service platform stores an image comparison program and easily-identified unit information image information of the wine outer package produced by the wine producer, for example, image information of anti-counterfeiting characters, patterns or colors on the wine outer package of the brand, and the service platform is provided with an access entrance; s2: when a consumer purchases the wine of the type, the consumer logs in the service platform by using a mobile phone (having the functions of the information acquisition module and the information display module), and the consumer takes a picture of a certain area of the purchased wine according to the information prompt of the service platform and uploads the picture to the service platform, wherein the picture taking angle comprises an easily-identified unit area on an outer package corresponding to the brand wine; s3: the image comparison program stored on the service platform compares the image information uploaded to the service platform at the wine external packaging area to be verified with the easily-identified unit information image information of true wine stored in advance, if the information is compared and matched, the result shows that the wine is a genuine product, a consumer can see an information prompt that the wine is the genuine product on a mobile phone, and if the information is not compared and matched, the result shows that the wine is a non-genuine product, and the consumer can see an information prompt that the wine is counterfeit wine on the mobile phone. In the actual operation process, the problem of angle error when the consumer takes a picture may exist, and a similarity threshold value can be set, and when the comparison result is higher than the specified similarity threshold value, the comparison result is a genuine product.
In order to further encourage the consumers to fully utilize the service platform, the wine producer can also convey such information to the consumers, if the consumers reserve own contact information and information of sellers buying wine on the service platform, and can also obtain the qualification of lottery drawing, such as cash red packet reward or discount reward of buying such goods again, etc., the third party authorized personnel can draw the contact information of a plurality of groups of product buyers in the background of the service platform according to a certain rule, inform the product buyers of the contact information of the drawn product buyers to redeem the reward, and according to the result of automatic comparison of a computer image comparison program, find out the clue of the sellers selling counterfeit wine of the brand, and provide help for developing product maintenance rights of enterprises.
Claims (7)
1. A service platform for judging the authenticity of a product is characterized by comprising an information storage module (1), an information acquisition module (2), an information analysis module (3) and an information display module (4), wherein standardized product image information is stored in the information storage module (1), and the information acquisition module (2) is used for inputting the image information of a product to be verified into the information storage module (1); the information analysis module (3) is used for matching standardized product image information stored in the information storage module (1) with image information of a product to be verified input by the information acquisition module (2), the information display module (4) is used for displaying a matching result of the information analysis module (3), and the authenticity of the product to be verified is judged by reading information on the information display module (4).
2. The service platform for determining authenticity of a product according to claim 1, wherein the image information of the standardized product is a layout manner of characters, patterns or colors on a package of the genuine product, or a shape, a pattern or a color of the genuine product; the image information of the product to be verified is a layout mode of characters, patterns or colors on the package of the product to be verified, or the shape, the patterns or the colors of the product to be verified.
3. The service platform for judging the authenticity of a product according to claim 1 or 2, wherein the information acquisition module (2) is photographing software installed on a mobile intelligent terminal.
4. A method for judging whether a product is true or false is characterized by comprising the following steps:
s1: establishing or renting a product authenticity service platform, wherein an image comparison program and an information image of a standardized product are stored in the infringing product clue service platform, and an access entrance is provided for the infringing product clue service platform;
s2: through market promotion, encouraging a user to enter the product authenticity service platform from the access entrance by using an information interaction tool, and uploading image information of a product to be verified to the product authenticity service platform by the user according to information prompt of the product authenticity service platform;
s3: and the image comparison program matches the image information of the product to be verified uploaded to the product authenticity service platform with the image information of the standard product stored in advance, and feeds back a matching result to the user, and the user judges the authenticity of the product according to the matching result.
5. The method of claim 4, wherein the information image of the standardized product in step S1 is a layout of characters, patterns or colors on the package of the genuine product, or a shape, pattern or color of the genuine product itself.
6. The method for determining whether a product is authentic or counterfeit according to claim 4, wherein the image information of the product to be verified in step S2 is a layout manner of characters, patterns or colors on the package of the product to be verified, or a shape, a pattern or a color of the product to be verified.
7. The method for determining whether a product is authentic according to claim 4, 5 or 6, wherein in step S3, a similarity threshold is set, and when the matching result is lower than the specified similarity threshold, the product to be verified is a non-genuine product.
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| CN2020105287249 | 2020-06-11 | ||
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Cited By (1)
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| CN113592515A (en) * | 2021-08-03 | 2021-11-02 | 北京沃东天骏信息技术有限公司 | Method, system and device for identifying authenticity of article |
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Application publication date: 20201023 |