CN202929674U - Automatic code anti-fake, anti-channel conflict, accumulate points, lottery and video packaging system of PPK - Google Patents

Automatic code anti-fake, anti-channel conflict, accumulate points, lottery and video packaging system of PPK Download PDF

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Publication number
CN202929674U
CN202929674U CN 201220444607 CN201220444607U CN202929674U CN 202929674 U CN202929674 U CN 202929674U CN 201220444607 CN201220444607 CN 201220444607 CN 201220444607 U CN201220444607 U CN 201220444607U CN 202929674 U CN202929674 U CN 202929674U
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module
layer
dimension code
web page
page address
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陈明发
简镇明
陈鹏
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HAINAN PATTED SEE NETWORK TECHNOLOGY Co Ltd
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HAINAN PATTED SEE NETWORK TECHNOLOGY Co Ltd
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Priority to CN201220122500 priority
Priority to CN201220284333.8 priority
Priority to CN201220284333 priority
Application filed by HAINAN PATTED SEE NETWORK TECHNOLOGY Co Ltd filed Critical HAINAN PATTED SEE NETWORK TECHNOLOGY Co Ltd
Priority to CN 201220444607 priority patent/CN202929674U/en
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Abstract

The utility model provides an automatic code anti-fake, anti-channel conflict, accumulate points, lottery and video packaging system of the PPK. The system comprises a product packaging material, a website server and a mobile terminal, wherein a page web address two-dimensional code is printed on the product packaging material; the website sever comprises a video module, an anti-fake module, an anti-channel conflict module, a user registration module, a accumulate point statistic module, a accumulate point exchange module and a random lottery module; and the mobile terminal is provided with a two-dimensional code scanning function and linked with the website server through a wireless application protocol (WAP) network. The automatic code anti-fake, anti-channel conflict, accumulate points, lottery and video packaging system of the PPK is capable of substantially increasing an anti-fake query ratio and greatly improving anti-fake effects.

Description

Pat the automatic anti-fake anti-channeling integration prize drawing packed video system seen
Technical field
The utility model relates to the packing technique field, is specifically related to a kind of upgrade-system of " video package (CN201351008Y) ", especially about integrated application packaging systems such as commodity counterfeit prevention, anti-channeling, integration, prize drawing, video, the rate of exchange, comments.
Background technology
" video package (notification number CN201351008Y) " by the applicant's invention installed video player (hardware) on product package material, stored the product video datas such as video ads in video player.Before and after purchase of customer, can watch its product video content, with lively product know-hows such as mode demiware using method, function curative effect, points for attention intuitively, intuitively appreciate, listen attentively to the information that product contains.
Yet in application practice, but there is such deficiency: video player hardware (being equivalent to MP4) is installed on product package material, cause the packing material cost significantly to promote, user and consumer all are difficult to bear, over 4 years, the applicant has only sold hundreds of packed video things altogether, and enterprise is in lossing state always.
The author Si Wen of People's Net's " voice of net explorer " (2001-07-24-16:46:37) delivers one piece and be entitled as the article of " the fake products recall rate less than 5/1000ths of current code anti-fake ": the commodity counterfeit prevention of China is a headachy problem all the time.After releasing code telephone service system (nineteen ninety-five by the present utility model people pioneer invention, its patent No. be 952019650, its practical New Name be " cipher anti-false identifier "), greatly checked the batch of name brands has been forged, made major contribution for cracking down on counterfeit goods.But also should see, it is the problem of fake products by false retrieval that current code anti-fake exists that fake products can not detect with genuine article.The ultimate principle of code anti-fake is: every product has one group of unique coding as anti-counterfeiting information, and coated sealing is attached on product ontology or packing.After the consumer purchases commodities, can dial the unified Antiforge inquiry phone in the whole nation, encode false-proof information is inquired about.Be queried as coding, commodity are identified as fake products, as are inquiry for the first time, are identified as genuine article.The counterfeit goods for code anti-fake that has been found that now, its fabricator is or reclaims the not inquiry coding of having used commodity, perhaps colludes with relevant department or personnel, steals producer's coded data, is all namely to use true code, rather than self-editing false code.And the current consumption person is to the query rate less than 5/1000ths of code anti-fake commodity, and code anti-fake whether as inquiring about first to determine the defective of this method of its true and false itself, has been stamped a greatly question mark with regard to the validity of giving code anti-fake take commodity in addition.
According to official statistics, commodity code anti-fake (also claiming digital code anti-false or telephone service) query rate≤0 .3%, in order to improve the commodity counterfeit prevention query rate, to strengthen the fake products discovery rate, hundreds of the patented claims that improve the commodity counterfeit prevention query rate have appearred in recent years.Such as " anti-fake method for digital compulsive inquiry and cipher opening device thereof (publication number CN1588406A) ", " coded lock anti-counterfeiting bottle cap (CN301551762S) " etc.The expert points out how to improve the code anti-fake query rate, strengthen antifalse effect, is a great problem that false proof industry faces at present.
In " Baidupedia " noun " gold stamping (seal) ", as follows about the technical descriptioon of " gold stamping (seal) material ": can be divided into according to material type: electrochemical aluminium gold-stamped, the look paper tinsel is gold stamping, and color chips is gold stamping, and metal forming is gold stamping and other gold stamping paper tinsel is gold stamping.Electrochemical aluminum foil is a kind of vacuum evaporation layer of metal paper tinsel on the diaphragm base and the bronzing material made.The 1st layer is carrier layer, and also referred to as sheet basic unit or base membrane layer, it plays other each layer of supporting, and thickness is the mylar of 12~25 μ or terylene etc.The 2nd layer is (the mould release coating) release layer (also claiming abscission layer or protective seam), is convenient to basement membrane when gold stamping and separates with electrochemical aluminum foil.The 3rd layer is dye layer, and single Huang, Shan Hong, single purple, the plain color such as Dan Lan, Dan Lv are arranged.The 4th layer is aluminium coated, and reflection ray presents metallic luster.The 5th layer is adhesive layer, aluminium coated is adhered on the stocks such as paper.Wherein the 2nd~5 layer will be transferred to after thermoprint on stock, therefore usually be referred to as transfer layer or transfer printing layer.
The insider who is familiar with gilding technology knows, the machine error value minimum of existing positioning bronzing machine is ± 0.2mm.No matter be import machine or home-made machine, due to machining accuracy, expand with heat and contract with cold, the impact of the factors such as mechanical wear, the distance that is identified to normal place of institute's thermoprint, always want a hairline of deviation size (± 0.2mm), also do not have both at home and abroad the positioning bronzing machine of which family can eliminate this error.
The insider who is familiar with gilding technology also knows, the metallic luster that gold stamping lines and pattern present, and printing-ink can't imitate.Unless gold stamping, other any typography all can't print out high-gloss metal gloss, in other words, bronzing effect is that any typographies such as bronze printing can't be imitated.
Summary of the invention
The purpose of this utility model: a kind of automatic anti-fake anti-channeling integration prize drawing packed video system seen that pats is provided, will be about the much information of product in the consumers such as video frequency program mode loved by all, demonstrate to the consumer in vivid descriptions, and take multinomial overall evaluation of a technical project should be used for attracting the consumer to participate in interaction, thereby save video player hardware, reduce costs, economize on resources, avoid waste, improve the Antiforge inquiry rate and strengthen antifalse effect.
It is as follows that the utility model is patted the design proposal of seeing automatic anti-fake anti-channeling integration prize drawing packed video system.
The utility model is a kind of pats the false proof anti-channeling integration prize drawing of the Automatic Code packed video system seen, it is characterized in that, comprising:
1. be provided with the product package material (2) of web page address two-dimension code (5) printer's ink layer, its web page address two-dimension code (5) (content information) has uniqueness and comprises a plurality of random characters (6) for same domain name, be printed with at least a web page address two-dimension code (5) that only belongs to it on each part product package material (2);
2. web page address two-dimension code (5) management server (3), it comprises video module (800), false proof module (801), anti-channeling module (802), user registration module (803), integration statistical module (804), score-for-gift module (805) and random prize drawing module (806);
---wherein, video module (800) is used for storage about the video information (4) of product (1), and is used for playing the product video information (4) corresponding with web page address two-dimension code (5) to consumer's mobile terminal (7);
---wherein, false proof module (801) be used for memory protection product (1) anti-counterfeiting information, and be used for checking random character (6) that web page address two-dimension code (5) that the consumer scans out comprises, whether conform to the anti-counterfeiting information that information database (10) records (storage), thereby feed back about inquiring about conclusion to the consumer;
---wherein, anti-channeling module (802) is used for storage and the feedback product (1) corresponding with web page address two-dimension code (5) should be at the geographical location information in zone;
---wherein, user registration module (803) is used for sending authentication password or confirming registered user's identity to the registrant;
---wherein, integration statistical module (804) is used for the integration that the statistics each query webpage of registered user address two-dimension code (5) wins, the newly-increased integration of feedback or/and balance of points to the registered user; This integration normally product (1) producer feeds back to a kind of integration with certain values (or chance) of buyer;
---wherein, score-for-gift module (805) is used for registered user's accumulated point exchanging gift service; After buyer's integration was accumulated to certain number, the buyer can be with some gifts of its accumulated point exchanging;
---wherein, the module of drawing a lottery at random (806) is used for providing random prize drawing service to the consumer; After the consumer bought product (1), product (1) producer was for thanking to the buyer, and can reward a lottery drawing machine can be to the buyer; This electronics prize drawing mode is compared with traditional scratch card gift scraping award mode, has save scratch card in kind, can greatly save cost and promote environmental protection;
3. information database (10) disk array, it is communicated with management server (3), stores video information about product (1) (4), anti-counterfeiting information, anti-channeling information, user's registration information, integration information, gift information and the prize-winning information corresponding with web page address two-dimension code (5);
4. mobile terminal (7), it comprises web page address two-dimension code (5) parsing module, be connected communication by the WAP network with described management server (3), content information to described web page address two-dimension code (5) is resolved, and initiates to open to described management server (3) the web page address linking request that parses;
5. mobile terminal (7) is connected communication by WAP network (9) with management server (3);
6. after the web page address two-dimension code (5) on (consumer or product producer use) mobile terminal (7) scanning product package material (2), play video information (4) about product (1), receive about the true and false anti-counterfeiting information of product (1), receive judge product (1) whether falsifying geographical location information, receive newly-increased integration or/and balance of points information, receive the prize-winning information of whether drawing prize and (consumer can) and carry out the accumulated point exchanging gift and operate.
Do not steal integration for fear of stealing the integration person in the situation that buy product illegal scanning web page address two-dimension code (5 ˊ), on described product package material (2), at least comprise two groups of coded messages with corresponding relation, the one group is profiling web page address two-dimension code (5 ˊ), be plain code, another is the web page address two-dimension code (5) of covered sealing or the error correcting code random character (6 ˊ) of the covered sealing corresponding with profiling web page address two-dimension code (5 ˊ); Perhaps, on described product package material (2), only has the web page address two-dimension code (5) of a covered sealing, i.e. private mark.So, the consumer just can be scanned profiling web page address two-dimension code (5 ˊ) and freely browse product video information (4), understands sales promotion information, participates in comment, participates in ballot, participates in complaining and participating in game etc. before buying product (even if not buying product); After buying product, just can first open the web page address two-dimension code (5) of covered sealing, obtain the charged contents such as integration, award by scanning.
Just in case certain part product has been led integration steathily by the people before selling, also can after sell, product open the packing of product by real buyer and cancel neck person's integration steathily with error correcting code random character (6 ˊ), should be by the integration of buyer's acquisition thereby fetch.In other words, buyer should be by the integration of buyer's acquisition with regard to retrieval to the revocable integration of illegally having been got by other people of information database (10) input error correcting code random character (6 ˊ).
The person obtains error correcting code random character (6 ˊ) for fear of being recovered rubbish, malice is used for cancelling the integration that the real buyer of product (1) obtains, described profiling web page address two-dimension code (5 ˊ) is printed on parts of product package material (2) (for example on body, box body), and described error correcting code random character (6 ˊ) is printed on (for example on bottle cap, lid, suction pipe) on another parts that are easy to separated (discarding) on product package material (2).So, after product (1) is consumed and used, reclaim the rubbish person and just error correcting code random character (6 ˊ) and web page address two-dimension code (5 ˊ) can't be mapped one by one, thereby can't cancel the integration that the real buyer of product (1) obtains.
In order to strengthen the antifalse effect of web page address two-dimension code (5), the applicant has initiated a kind of " gold stamping anti-counterfeiting technology of error variable color " of utilizing the bronzing machine error to impel gold stamping lines and pattern variable color (namely highlighting the error visual effect), to improve the copying and forging difficulty.
Described web page address two-dimension code (5) is the gold stamping false proof two-dimension code of error variable color, and its physical arrangement comprises successively:
Ground floor---base membrane layer (501), this layer are film (or thin paper), and after thermoprint, this layer will be stripped from discarded;
The second layer---release layer (502), this layer is for being coated on the mould release coating on base membrane layer (501);
The 3rd layer---multiple color monochromatic lines (507) alternately are or/and the printing, dyeing layer (503) that multiple color monochromatic color lump (508) alternately forms; Described dye layer (503) preferably pattern does not repeat the personalized pattern layer of (as the number printing), and generally, described dye layer (503) is a kind of variegated or pattern dye layer;
The 4th layer---the coat of metal (504), to form metallic luster;
Layer 5---adhesive layer (505), after thermoprint, this layer will be bonding with anti-counterfeiting object (506);
Wherein, after thermoprint in formed each web page address two-dimension code (5), the monochromatic lines (507) in gold stamping lines (513) are or/and the permutation and combination characteristic information of monochromatic color lump (508), being taken to collect as anti-counterfeiting information is stored in information database (10).
Preferably, the width≤0.35mm-0.15mm of described monochromatic lines (507); The width of monochromatic lines (507) more close to the machine error value of existing gilding press (± 0.2mm) better.So, the thermoprint error has been once when having surpassed the width of monochromatic lines (507), the color of some gold stamping lines (513) on the two-dimension code that comes burnt, will therefore become the color of other adjacent monochromatic lines (507 ').Be also, the utility model designed a kind of thermoprint machine error subtle change, can cause the anti-counterfeiting mark of the feature great variety such as gold stamping two-dimension code color, this Design enlargement the visual effect of error, the thermoprint error has obviously been changed, be conducive to the identification of the artificial cognition of anti-counterfeiting mark and software.
More preferably, length or the width≤4mm-0.8mm of described monochromatic color lump (508); When the length of gold stamping lines (513) during greater than the length of monochromatic color lump (508) or width, will occur that the chromatography of adjacent dichromatism section color is definitely accurate, gold stamping lines (513) that at all do not misplace; This absolute alignment, the visual effect that does not misplace are that bronze printing technique definitely can't be imitated, and are also that existing monochromatic gilding film and equipment error can't be alignd by alignment, thereby can greatly improve the forgery difficulty.
Test shows: the machine error value ± 0.2mm(of the width≤gilding press of described gold stamping lines (513) is 0.4mm) time, the error color changeable effect is the most obvious.
In order further to improve consumer's scanning (inquiry) enthusiasm, described automatic anti-fake anti-channeling integration the draw a lottery packed video system seen that pats at least also should comprise one of following feature:
1. described management server (3) comprises the pricing information module (807) about product (1);
2. described management server (3) comprises the comment module (808) about product (1);
3. described management server (3) comprises the vote module (809) about product (1);
4. described management server (3) comprises the game module (810) about product (1);
5. described management server (3) comprises the sales promotion information release module (811) about product (1);
6. described management server (3) comprises the image speaker's photo download module (812) about product (1);
7. described management server (3) comprises the quality complain module (813) about product (1);
8. described profiling web page address two-dimension code (5 ˊ) is printed on parts of product package material (2), and described error correcting code random character (6 ˊ) is printed on product package material (2) and is easy on another separated parts.
In order to obtain better antifalse effect, described anti-counterfeiting information preferably comprises the anti-counterfeiting mark photo with random structure feature, the bubble photo of stochastic distribution in marking materials for example, the random distribution characteristic of this bubble is exactly a kind of random structure feature with uniqueness, randomness, non-reproduction.
Video information described in the utility model (4) comprises animation and sound.
A plurality of random characters (6) in web page address two-dimension code described in the utility model (5) can be the characters such as letter, numeral, symbol, word, and it can together or split any position of assigning in web page address two-dimension code (5); For prevent that other people from maliciously guessing, the audit trial login, thereby improve antifalse effect and data security, the longer the better for the figure place of described a plurality of random characters (6).
The utility model is patted the automatic anti-fake anti-channeling integration prize drawing packed video system seen, due to the consumer in use, only need to pat two-dimension code with mobile phone and just can see the much information of related products, so the applicant " pats its called after to see " automatic anti-fake anti-channeling integration draw a lottery packed video system visually.
Compared with prior art, the utility model can produce following beneficial effect.
Than background technology " video package (CN201351008Y) ", consumers in general just can utilize the existing mobile phone that the two-dimension code scanning software is installed, scanning recognition web page address two-dimension code (5), automatically login management server (3), automatically open video information, understand the information of the Product labelling indispensabilities such as product using method, function curative effect, points for attention in lively mode intuitively, direct feel, appreciate product tape to consumer's sensual pleasure aesthetic feeling.In other words, the utility model has been save video player hardware, has reduced cost, has saved resource, has been avoided waste.
the Antiforge inquiry rate is high: the web page address two-dimension code (5) on product has replaced existing security code, the anti-channeling code, the integration code, the video playback code, the price comparison code, random prize drawing code, the game code, the comment code, the ballot code waits the code of more than ten group function singlenesses, both saved digital printing ink, saved the packing material area, reduced printing process, unified again code, the meaning that more makes progress be: more than ten plant the service item of unified codes, objectively greatly improved the scanning rate of people logging in of web page address two-dimension code (5), it is the fake products discovery rate, in other words, the utility model has captured unexpectedly objectively that a great problem that false proof industry faces at present---the code anti-fake query rate is low, antifalse effect is poor.
The simulation test statistics shows: adopt product of the present utility model (1), consumer's Antiforge inquiry rate is greater than 33%.This will make the inquiring technology of existing code anti-fake give play to good anti-fake effect, greatly strengthen its antifalse effect.
Due to the subtle change of machine error, can cause gold stamping lines (513) color characteristic generation great variety, therefore, the fake producer is difficult to thermoprint and copies other one piece of living web page address two-dimension code (5), copies other one piece of living web page address two-dimension code (5) even manufacturing firm oneself also is difficult to thermoprint.Test shows: even the thermoprint error of 0.01mm, also can cause gold stamping lines (513) color characteristic generation great variety, the anti-counterfeiting information photo can clearly be recorded these variations, and can identify by software or naked eyes, thereby greatly improved the copying and forging difficulty, greatly strengthened antifalse effect.
When the length of gold stamping lines (513) during greater than the length (or width) of monochromatic color lump (508), will thermoprint go out the gold stamping lines (513) of adjacent dichromatism section color " chromatography definitely accurate, at all do not misplace "; The visual effect of this " definitely alignment alignment " is that bronze printing technique definitely can't be imitated, and forges difficulty thereby greatly improved bronze printing.
The thermoprint error is in case surpass the width of monochromatic lines (507), the color of some gold stamping lines (513) on the sign of burning, will become the color of other adjacent monochromatic lines (507 '), this has just highlighted the visual effect of error, thereby be convenient to identification, be really: the machinery cover is inaccurate, line color becomes.
The formation of the final pattern of thermoprint web page address two-dimension code (5) and color (lines are or/and the permutation and combination of color lump) feature, very large with the thermoprint error relationship, in the error range of existing gilding press (± 0.2mm), web page address two-dimension code (5) feature of institute's thermoprint varies, individual character is very obvious, and extremely difficulty copies.
For above-mentioned purpose of the present utility model, feature and advantage can be become apparent, integrated optimization embodiment cited below particularly, and coordinate accompanying drawing to be elaborated.
Description of drawings
Fig. 1 is for using a kind of product package material of the present utility model (2) partial structurtes schematic diagram.
Fig. 2 is that the utility model is patted and seen automatic anti-fake anti-channeling integration prize drawing packed video system schematic.
Fig. 3 is for using another product package material of the present utility model (2) partial structurtes schematic diagram.
Fig. 4 is a kind of floor map of the gold stamping anti-counterfeiting mark of error variable color of the utility model use.
Fig. 5 is the cross section structure schematic diagram at a horizontal A-B place in the middle of " king " word in Fig. 4.
Fig. 6 is a kind of printing, dyeing layer (503) schematic diagram that polychrome monochromatic lines (507) alternately consist of.
Fig. 7 is a kind of printing, dyeing layer (503) schematic diagram that polychrome monochromatic color lump (508) alternately consists of.
Fig. 8 is a kind of floor map of gold stamping two-dimension code (510).
Fig. 9 is some different gold stamping " king " word schematic diagram of stroke look section that the thermoprint of the gold stamping version of same " king " word forms.
Figure 10 is a kind of irregular printing, dyeing layer (503) schematic diagram that is similar to the TV screen snowflake that multiple color monochromatic color lump (508) alternately consists of.
Figure 11 is another kind of printing, dyeing layer (503) schematic diagram that polychrome monochromatic lines (507) alternately consist of.
Figure 12 is the gold stamping two-dimension code of a kind of personation (510) sign schematic diagram.
drawing reference numeral: 1-product (only drawing the part in figure), the 2-product package material, 3-management server (containing server cluster), the 4-video information, 5-web page address two-dimension code, 5 '-web page address two-dimension code (plain code), the 501-base membrane layer, the 502-release layer, 503-printing, dyeing layer, the 504-coat of metal, the 505-adhesive layer, the 506-anti-counterfeiting object, the monochromatic lines of 507-, 507 '-adjacent monochromatic lines (another look), the monochromatic color lump of 508-, 508 '-adjacent monochromatic color lump (another look), the 509-identification number, the gold stamping two-dimension code of 510-, 511-" king " word, the 512-network address, the gold stamping lines of 513-(Multicolor segments definitely aligns), 514-standard " king " word, 515-is " king " word on the upper side, 516-is " king " word on the lower side, 517-" king " word of taking back, 518-" king " word that takes over, the inclined to one side upper right corner of 519-" king " word, 6-random character (being anti-counterfeiting information), 6 '-error correcting code random character (for example counter being imprinted in packing material), the 7-mobile terminal, the 800-video module, the false proof module of 801-, 802-anti-channeling module, the 803-Registering modules, 804-integration statistical module, 805-score-for-gift module, the 806-module of drawing a lottery, 807-pricing information module, 808-comments on module, the 809-vote module, the 810-game module, 811-sales promotion information release module, 812-image speaker photo download module, 812-quality complain module, the 9-WAP network, the 10-information database.
Embodiment
Embodiment one.
As shown in Figure 1 and Figure 2, in product package material (2)---on label, in printing about the web page address two-dimension code (5) of product (1), for example content information is the web page address two-dimension code of http://wap.315net.com/ t=000300367812, wherein mantissa's 812 3 figure places are false proof random character (6), in order to improve antifalse effect, the longer the better for this random character (6) figure place, be preferably the 4-8 figure place, and the upper false proof descriptive informations such as comment with mobile telephone scanning identification of printing.
Product package material (2) is pasted on bottle, bottle is installed in opaque wine box be encapsulated, make the consumer can not scan and see web page address two-dimension code (5) and random character (6) thereof before buying.
preferably select stochastic distribution that the texture paper printed product packing material (2) of fiber is arranged, and it is taken pictures, obtain the random distribution characteristic photo of fiber, also store a sheet by a sheet photo information database (10) corresponding to the false proof module (801) of management server (3) into as corresponding its web page address two-dimension code (5) of anti-counterfeiting information inner, so that the consumer uses the mobile telephone scanning two-dimension code, login management server (3), access the sign photo, observe the number of fiber, the position, direction, color, whether the features such as shape conform to the label material object, determine that product is true and false.
Store corresponding its web page address two-dimension code (5) of the video informations (4) such as the description of product of related products (1), image display short-movie, using method information database (10) corresponding to video module (800) into inner, so as the consumer with mobile telephone scanning two-dimension code, login management server (3), watch its video information (4).
With related products (1) regulation should corresponding its web page address two-dimension codes (5) of logistics information such as geographic position, sales region, dealer to store information database (10) corresponding to anti-channeling module (802) into inner so that consumer or producer with mobile telephone scanning two-dimension code, login management server (3), check its whether falsifying.
With related products (1) should give with corresponding its web page address two-dimension code (5) of number of points information to store information database (10) corresponding to integration statistical module (804) into inner so that consumer's use mobile telephone scanning two-dimension code, login management server (3), cumulative integral arrive in the account of oneself.
With related products (1) whether with lottery and corresponding its web page address two-dimension code (5) of prize volume information to store information database (10) corresponding to random prize drawing module (806) into inner so that the consumer with mobile telephone scanning two-dimension code, login management server (3), participate in prize drawing.
Store related products (1) database (10) corresponding to pricing information module (807) into reference to corresponding its web page address two-dimension code (5) of price information inner, so that the consumer uses mobile telephone scanning two-dimension code, login management server (3), understands product with reference to price.
Store corresponding its web page address two-dimension code (5) of consumer's review information of related products (1) database (10) corresponding to comment module (808) into inner, so that producer in time grasps the consumer to the feedback opinion of product.
Store corresponding its web page address two-dimension code (5) of consumer's vote information of related products (1) database (10) corresponding to vote module (809) into inner, so that the relevant participation project gained vote of producer's statistics quantity.
Information database (10) corresponding to the game module (810) that corresponding its web page address two-dimension code (5) of the game information of related products (1) is stored into is inner, so as the consumer with mobile telephone scanning two-dimension code, login management server (3), play the trivial games of related products.
Store corresponding its web page address two-dimension code (5) of the sales promotion information of related products (1) information database (10) corresponding to sales promotion module (811) into inner, so that the consumer is with mobile telephone scanning two-dimension code, login management server (3), understanding related products discount, preferential, the advertising campaign information such as buy one and get one free.
Store corresponding its web page address two-dimension code (5) of related products (1) image speaker's information such as photo information database (10) corresponding to image speaker's photo download module (812) into inner, so as consumer's (bean vermicelli) with mobile telephone scanning two-dimension code, login management server (3), download or browse the photo of image product mouthpiece (idol).
In the inner user registration module (803) that arranges of management server (3), obtain the user ID such as registered user's ID (identity number) card No. or phone number so as to registered user's cumulative integral, cash gift, provide prize etc.
A score-for-gift module (805) is set management server (3) is inner, so that the registered user uses integration to exchange gift for, gets prize etc.
Arrange one about the quality complain module (813) of product (1) management server (3) is inner, so that the consumer with mobile telephone scanning two-dimension code, login management server (3), fill in or deliver or give vent to the problems such as complaint of related products quality, so that producer in time processes and improves.
So, the consumer is with regard to available mobile terminal (7), scanning web page address two-dimension code (5), realize more than the ten kind system synthesis application functions such as false proof, anti-channeling, integration statistics, displaying video, comparative price, random prize drawing, quality complain, thereby greatly improved the fake products discovery rate, solved that a great problem that false proof industry faces at present---the code anti-fake query rate is low, antifalse effect is poor.
Do not steal integration for avoiding stealer in the situation that buy the illegal scanning of product two-dimension code, on described product package material (2), at least comprise two groups of coded messages with corresponding relation, the one group is profiling web page address two-dimension code (5 ˊ), it is plain code, another group is the web page address two-dimension code (5) of covered sealing or the error correcting code random character (6 ˊ) corresponding with profiling web page address two-dimension code (5 ˊ), perhaps on described product package material (2), the web page address two-dimension code (5) that only has a covered sealing, i.e. private mark.So, the consumer just can be scanned profiling web page address two-dimension code (5 ˊ) and freely browse product video information (4), understands sales promotion information, participates in comment, participates in ballot, participates in complaining and participating in game etc. before buying product (even if not buying product); After buying product, just can first open the web page address two-dimension code (5) of covered sealing, then the charged contents such as integration, award are obtained in scanning.
Just in case the stolen integration of having led before certain part product is sold, also can be after product be sold, open the packing of product by real buyer and cancel neck person's integration steathily with error correcting code random character (6 ˊ) input message database (10), going back retrieval should be by the integration of buyer's acquisition.
Embodiment two.
The present embodiment introduces the gold stamping anti-counterfeiting technology of error variable color.
As Fig. 4, Fig. 5, Fig. 6, shown in Figure 9, select a kind of 15 micron thickness, two-way stretch is high temperature resistant PET transparent membrane coiled strip is as base membrane layer (501), at the mould release of its coated on one side one deck 2 micron thickness as release layer (502).
At monochromatic lines (507), (507 ') dye layers (503) alternately such as the upper printing of release layer (502) one deck are yellow, red, blue, white, green.
Evaporation layer of metal aluminium is as the coat of metal (504) on dye layer (503).
At the upper coating of the coat of metal (504) the gold stamping gum adhesive layer of one deck (505), make a kind of variegated (or pattern) gilding film standby.
The variegated gilding film that the upper step was made is loaded on gilding press, with the gold stamping version of made " king " word, can go out stroke color and different " king " word foil stamping mark of trickle lines one by one in the upper thermoprint of anti-counterfeiting object (506).
As shown in Figure 9, (514) be " king " word of the normal place of thermoprint, (515) for thermoprint on the upper side " king " word, (516) of 0.1mm " king " word, (517) of 0.1mm they are " king " word that 0.1mm are spent in the thermoprint inclined to one side upper left corner 45 for take back " king " word, (518) of 0.1mm of thermoprint for thermoprint take over " king " word, (519) of 0.1mm on the lower side for thermoprint.Can find out that from above-mentioned six width thermoprint " king " word figure the mechanical thermoprint error of 0.1mm just can cause " king " word stroke color (permutation and combination) feature of institute's thermoprint to vary.
The foil stamping mark that previous step is made is encoded, make each piece foil stamping mark all have a unique identification number (509), and each piece foil stamping mark is taken pictures, photo (picture) is stored in information database (10), can certainly with text or form or code form with the identification characteristics information recording/in information database (10).
In order further to improve imitation difficulty, to strengthen antifalse effect and aesthetic, in described gilding film, (between any two-layer) preferably also is provided with laser hologram (false proof) layer.
Embodiment three.
The present embodiment introduces the architectural feature of the gold stamping false proof two-dimension code of error variable color.
As Fig. 8, shown in Figure 10, select a kind of 15 micron thickness, two-way stretch is high temperature resistant PET transparent membrane coiled strip is as base membrane layer (501), at the mould release of its coated on one side one deck 2 micron thickness as release layer (502).
At the upper printing of release layer (502) red, the blue monochromatic color lump of one deck (508), (508 ') personalized dye layer (503) that is similar to the TV screen snowflake alternately.
Evaporation layer of metal aluminium is as the coat of metal (504) on dye layer (503).
At the upper coating of the coat of metal (504) the gold stamping gum adhesive layer of one deck (505), make a kind of personalized gilding film that is similar to the TV screen snowflake standby.
On the personalized gilding film that is similar to the TV screen snowflake that previous step is made, carve is gold stamping two-dimension code (510) and gold stamping lines (513) one by one with the laser engraving ink jet numbering machine, make a kind of two-dimension code foil stamping mark band.
Gold stamping two-dimension code one by one (510) sign that previous step is made is taken pictures, with photo storage in information database (10), can certainly with text, form or code form with the identification characteristics information recording/in database.
The personalized foil stamping mark band that is similar to the TV screen snowflake that previous step is made is loaded on leapfrog positioning bronzing machine, can go out stroke color and the different gold stamping two-dimension code (510) of trickle color lump (red indigo plant is alternate) one by one in the upper thermoprint of anti-counterfeiting object (506).
As can be seen from Figure 8, the back-shaped square in gold stamping two-dimension code (510) upper left corner is spliced by red color lump and blue color lump two parts; It can also be seen that from Fig. 8, the gold stamping lines of square frame-shaped (513) are exactly the level and smooth lines that definitely align that are spliced by the blue color lump two parts of a section red color lump and a section, rather than the gold stamping lines of personation (513) of reddish blue piece misalignment shown in Figure 12.
Above disclosed is only preferred embodiment of the present utility model, certainly can not limit with this interest field of the utility model, and the equivalent variations of therefore doing according to the utility model claim still belongs to the scope that the utility model is contained.

Claims (3)

1. pat the automatic anti-fake anti-channeling integration prize drawing packed video system seen, it is characterized in that, comprising:
1. be provided with the product package material (2) of web page address two-dimension code (5) printer's ink layer, be printed with at least a web page address two-dimension code (5) that only belongs to it on each product package material (2);
2. web page address two-dimension code (5) management server (3), it comprises video module (800), false proof module (801), anti-channeling module (802), user registration module (803), integration statistical module (804), score-for-gift module (805), the module (806) of drawing a lottery at random;
3. information database (10) disk array, it is communicated with management server (3), stores video information about product (1) (4), anti-counterfeiting information, anti-channeling information, user's registration information, integration information, gift information and the prize-winning information corresponding with web page address two-dimension code (5);
4. mobile terminal (7), it comprises web page address two-dimension code (5) parsing module, is connected with described management server (3) by the WAP network.
2. according to the automatic anti-fake anti-channeling integration prize drawing packed video system seen that pats claimed in claim 1, it is characterized in that: on described product package material (2), at least comprise two groups of coded messages with corresponding relation, the one group is profiling web page address two-dimension code (5 ˊ), and another group is the web page address two-dimension code (5) of covered sealing; Perhaps, on described product package material (2), only has the web page address two-dimension code (5) of a covered sealing.
3. according to the described automatic anti-fake anti-channeling integration prize drawing packed video system seen that pats of claim 1 or 2, it is characterized in that: described web page address two-dimension code (5) is the gold stamping false proof two-dimension code of error variable color, and its physical arrangement comprises successively:
Ground floor---base membrane layer (501), this layer is film, after thermoprint, this layer will be stripped from discarded;
The second layer---release layer (502), this layer is for being coated on the mould release coating on base membrane layer (501);
The 3rd layer---multiple color monochromatic lines (507) alternately are or/and the printing, dyeing layer (503) that multiple color monochromatic color lump (508) alternately forms;
The 4th layer---the coat of metal (504);
Layer 5---adhesive layer (505), after thermoprint, this layer will be bonding with anti-counterfeiting object (506).
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