CN111711648A - Virtual resource allocation method and system, server, electronic device and storage medium thereof - Google Patents
Virtual resource allocation method and system, server, electronic device and storage medium thereof Download PDFInfo
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- CN111711648A CN111711648A CN202010301684.4A CN202010301684A CN111711648A CN 111711648 A CN111711648 A CN 111711648A CN 202010301684 A CN202010301684 A CN 202010301684A CN 111711648 A CN111711648 A CN 111711648A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/10—Protocols in which an application is distributed across nodes in the network
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
Abstract
The invention discloses a virtual resource allocation method, which comprises the steps that a server side responds to an active registration/login page access request sent by a client side and feeds back an active registration/login page to the client side; the client side responds to an operation instruction which is triggered by a user and represents that user identification information is submitted, and sends a resource allocation request to the server side; and the server side responds to the resource allocation request, judges whether the user meets a first trigger condition or not based on the user identification information, allocates corresponding virtual resources to the user based on the current user state of the user if the user meets the first trigger condition, generates the content of the activated page based on the allocation result of the virtual resources, and feeds the content back to the client side. The method allocates different virtual resources to the users in different user states, so that the users in different user states enter different business processes based on the different virtual resources, and business target conversion is promoted. Correspondingly, the invention also provides a virtual resource allocation system, a server, electronic equipment and a storage medium.
Description
Technical Field
The present invention relates to the field of computers, and in particular, to a virtual resource allocation method based on a user status, a system thereof, a server, an electronic device, and a computer-readable storage medium.
Background
In order to achieve the business objective conversion, corresponding virtual resources are generally issued to the users to stimulate the consumption of the users, for example, businesses that promote the users to apply for staging by issuing free coupons, or promote the users to purchase products by issuing discount coupons, and the like. Most of the existing virtual resource allocation modes are that some activity information is put on an external webpage or an APP page, and after a user clicks the activity information, the user enters a corresponding registration/login page to log in and then gets the corresponding resource. As is well known, each merchant can provide a plurality of services, and accordingly, a plurality of virtual resources are set to stimulate the user to apply for the corresponding service processes. However, when a user logs in, it is unreasonable whether to directly allocate a certain resource to the user or to distribute all the resources to the user, which not only increases the operation cost, but also reduces the return on investment of the merchant.
Therefore, how to allocate virtual resources is a problem that needs to be solved urgently at present. In view of the above, a virtual resource allocation method and system thereof are provided herein.
The above information disclosed in this background section is only for enhancement of understanding of the background of the disclosure and therefore it may contain information that does not constitute prior art that is already known to a person of ordinary skill in the art.
Disclosure of Invention
In view of the above, the present specification has been made to provide a virtual resource allocation method, an apparatus, an electronic device, and a computer-readable storage medium thereof that overcome or at least partially solve the above problems.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or may be learned by practice of the disclosure.
In a first aspect, the present invention discloses a virtual resource allocation method, including:
the server side responds to an activity registration/login page access request sent by the client side, and feeds back the content of the activity registration/login page to the client side so as to display the corresponding activity registration/login page to the user;
the client side responds to an operation instruction which is triggered by the user and represents that user identification information is submitted, and sends a resource allocation request to the server side; the resource allocation request comprises user identification information input by the user on the activity registration/login page;
the server side responds to the resource allocation request, judges whether the user meets a preset first trigger condition or not based on the user identification information, and allocates corresponding virtual resources to the user based on the current user state of the user if the user meets the preset first trigger condition;
the server generates an actuation activity page content based on the virtual resource allocation result, and feeds the actuation activity page content back to the client to display an actuation activity page to the user, wherein the actuation activity page content comprises the virtual resource information currently allocated to the user.
In an exemplary embodiment of the present disclosure, the step of determining whether the user meets a preset first trigger condition specifically includes:
acquiring and identifying the user type of the user according to the user identification information of the user; the user types comprise new users, registered users but not credit and credit users;
and if the user is identified as a trusted user, judging that the user meets the first trigger condition.
In an exemplary embodiment of the present disclosure, the step of allocating corresponding virtual resource information to the user based on the current user state of the user specifically includes:
identifying the current user state of the user based on the user information of the user; the user state comprises a credit-granted unmoved-supported user and a credit-granted unmoved-supported user;
if the current user state of the user is a credit-granting unmovable user, allocating a preset first virtual resource to the user;
and if the current user state of the user is the credit granted user, allocating a preset second virtual resource to the user.
In an exemplary embodiment of the present disclosure, the first virtual resource is a first-time coupon or a third-time coupon; and/or the second virtual resource is an interest discount coupon.
In an exemplary embodiment of the disclosure, the content of the active page further includes a preset monitoring rule for monitoring whether the user triggers a corresponding service request based on the first virtual resource/the second virtual resource within a preset time period, and accordingly, the virtual resource allocation method further includes:
the client monitors whether the user triggers a corresponding service request based on the first virtual resource/the second virtual resource within a preset time period in real time according to the monitoring rule;
if yes, the client calls an application program associated with the service request.
In an exemplary embodiment of the present disclosure, the virtual resource allocation method further includes:
if the client monitors that the user does not trigger the service request within a preset time period, sending an interactive activity page access request to the server;
the server side responds to the interactive activity page access request and feeds back interactive activity page content to the client side so as to display an interactive activity page to the user;
and the interactive activity page comprises preset information of other virtual resources.
In a second aspect, the present invention provides a virtual resource allocation system, including: at least one server and at least one client, wherein,
the client is used for sending an activity registration/login page access request to the server under the trigger of a user, and receiving the content of the activity registration/login page fed back by the server to display the corresponding activity registration/login page to the user; responding to an operation instruction which is triggered by the user and represents that user identification information is submitted, and sending a resource allocation request to the server; receiving the content of the actuation activity page fed back by the server to display the corresponding actuation activity page to the user; wherein the resource allocation request includes user identification information input by the user at the active registration/login page;
the server is used for responding to an active registration/login page access request sent by the client and feeding back the content of the active registration/login page to the client; and responding to the resource allocation request, judging whether the user meets a preset first trigger condition or not based on the user identification information, and when the user meets the first trigger condition, allocating corresponding virtual resources for the user based on the current user state of the user, generating and feeding back to the client side an activation activity page content based on a virtual resource allocation result, wherein the activation activity page content comprises corresponding virtual resource information obtained based on the current allocation of the user.
In an exemplary embodiment of the present disclosure, the client specifically includes:
the first request module is used for sending an active registration/login page access request to the server under the trigger of a user;
the first display module is used for receiving the content of the activity registration/login page fed back by the server and displaying the corresponding activity registration/login page to the user;
the second request module is used for sending a resource allocation request to the server when the user triggers an operation instruction which represents that user identification information is submitted;
and the second display module is used for receiving the content of the actuation activity page fed back by the server and displaying the corresponding actuation activity page to the user.
In an exemplary embodiment of the present disclosure, the server specifically includes:
the first response module is used for responding to an active registration/login page access request sent by the client and feeding back the content of the active registration/login page to the client;
the second response module is used for responding to the resource allocation request sent by the client and judging whether the user meets a preset first trigger condition;
the resource allocation module is used for allocating corresponding virtual resources to the user based on the current user state of the user when the second response module judges that the user currently meets the first trigger condition;
and the third response module is used for generating the content of the actuation activity page based on the distribution result of the resource distribution module and feeding the content of the actuation activity page back to the client.
In an exemplary embodiment of the present disclosure, the second response module is specifically configured to obtain and identify a user type of the user according to the user identification information of the user; the user types comprise new users, registered users but not credit and credit users; and when the user is identified as a trusted user, judging that the user meets the first trigger condition.
In an exemplary embodiment of the present disclosure, the resource allocation module specifically includes:
a user state identification unit, configured to obtain and identify a current user state of the user based on the user identification information carried in the resource allocation request; the user state comprises a credit-granted unmoved-supported user and a credit-granted unmoved-supported user;
the first resource allocation unit is used for allocating a preset first virtual resource to the user when the user state identification unit identifies that the current user state of the user is a credit granting unmovable user;
and the second resource allocation unit is used for allocating preset second virtual resources to the user when the user state identification unit identifies that the current user state of the user is the credit granted user.
In an exemplary embodiment of the disclosure, the content of the active page further includes a preset monitoring rule for monitoring whether the user sends a corresponding service request based on the first virtual resource/the second virtual resource within a preset time period.
In an exemplary embodiment of the present disclosure, the client further includes:
the real-time monitoring module is used for monitoring whether the user triggers a corresponding service request based on the first virtual resource/the second virtual resource within a preset time period or not in real time according to the monitoring rule;
and the application calling module is used for calling an application program associated with the service request when the real-time monitoring module monitors that the service request is triggered within a time period preset by the user.
In an exemplary embodiment of the present disclosure, the client further includes:
the third request module is used for sending an interactive activity page access request to the server when the real-time monitoring module monitors that the service request is not triggered within the time period preset by the user; accordingly, the number of the first and second electrodes,
the server side further comprises:
the fourth response module is used for responding to the interactive activity page access request, feeding back interactive activity page content to the client side, and displaying an interactive activity page to the user; the interactive activity page comprises preset information of other virtual resources.
In a third aspect, the present invention provides a server, including:
the first response module is used for responding to an activity registration/login page access request sent by a client, and feeding back the content of the activity registration/login page to the client so as to display the activity registration/login page to a user;
the second response module is used for responding to the resource allocation request sent by the client and judging whether the user meets a preset first trigger condition; the resource allocation request is generated by a client when the user triggers to present user identification information, and the resource allocation request comprises the user identification information input by the user on the activity registration/login page;
the resource allocation module is used for allocating corresponding virtual resources to the user based on the current user state of the user when the second response module judges that the user currently meets the first trigger condition;
the third response module is used for generating the content of the motivation activity page based on the distribution result of the resource distribution module and feeding the content back to the client to display the motivation activity page to the user; wherein the actionable page includes virtual resource information currently assigned to the user.
In an exemplary embodiment of the present disclosure, the second response module is specifically configured to obtain and identify a user type of the user according to the user identification information of the user; the user types comprise new users, registered users but not credit and credit users; and when the user is identified as a trusted user, judging that the user meets the first trigger condition.
In an exemplary embodiment of the present disclosure, the resource allocation module specifically includes:
a user state identification unit, configured to obtain and identify a current user state of the user based on the user identification information in the resource allocation request; the user state comprises a credit-granted unmoved-supported user and a credit-granted unmoved-supported user;
the first resource allocation unit is used for allocating a preset first virtual resource to the user when the user state identification unit identifies that the current user state of the user is a credit granting unmovable user;
and the second resource allocation unit is used for allocating preset second virtual resources to the user when the user state identification unit identifies that the current user state of the user is the credit granted user.
In an exemplary embodiment of the disclosure, the content of the active page further includes a preset monitoring rule for monitoring whether the user sends a corresponding service request based on the first virtual resource/the second virtual resource within a preset time period.
In an exemplary embodiment of the present disclosure, the server further includes:
the fourth response module is used for responding to the interactive activity page access request sent by the client, and feeding back the content of the interactive activity page to the client so as to display the interactive activity page to the user; the interactive activity page comprises preset information of other virtual resources;
and the interactive activity page access request is generated when the client monitors that the service request is not triggered in a time period preset by the user according to the monitoring rule.
In a fourth aspect, the present specification provides an electronic device comprising a processor and a memory: the memory is used for storing a program of any one of the methods; the processor is configured to execute the program stored in the memory to implement the steps of any of the methods described above.
In a fifth aspect, the present specification provides a computer readable storage medium, on which a computer program is stored, and the computer program is used for implementing the steps of any one of the above methods when executed by a processor.
The invention has the beneficial effects that:
in the invention, when a user enters a corresponding activity registration/login page through externally released activity information and triggers a corresponding operation instruction on the registration/login page, a client sends a resource allocation request to a server, the server judges whether the user meets a first triggering condition according to user identification information in the resource allocation request, if so, different virtual resources are allocated to users in different user states based on the user states and resource allocation results are fed back, namely, a reasonable resource allocation method is provided, so that the users in different user states can apply for corresponding services under the actuation of the corresponding virtual resources, thereby promoting the conversion of service targets.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
FIG. 1 is a flow diagram illustrating a method of virtual resource allocation in accordance with an exemplary embodiment;
FIG. 2 is a flow diagram illustrating a method of virtual resource allocation in accordance with another exemplary embodiment;
FIG. 3 is a flowchart illustrating a virtual resource allocation method in accordance with yet another exemplary embodiment;
FIG. 4 is a block diagram illustrating a virtual resource allocation system in accordance with an exemplary embodiment;
FIG. 5 is a block diagram illustrating an electronic device in accordance with an example embodiment.
Detailed Description
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
The example embodiments described below may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus, a repetitive description thereof will be omitted.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the disclosure.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various components, these components should not be limited by these terms. These terms are used to distinguish one element from another. Thus, a first component discussed below may be termed a second component without departing from the teachings of the disclosed concept. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.
It is to be understood by those skilled in the art that the drawings are merely schematic representations of exemplary embodiments, and that the blocks or processes shown in the drawings are not necessarily required to practice the present disclosure and are, therefore, not intended to limit the scope of the present disclosure.
The invention provides a virtual resource distribution method, which is used for solving the problem of lack of a method for reasonably distributing virtual resources in the prior art, and in order to solve the problem, the general idea of the invention is as follows:
the server side responds to an activity registration/login page access request sent by the client side, and feeds back the content of the activity registration/login page to the client side so as to display the corresponding activity registration/login page to the user;
the client side responds to an operation instruction which is triggered by a user and represents that user identification information is submitted, and sends a resource allocation request to the server side; the resource allocation request comprises user identification information input by a user on an active registration/login page;
the server side responds to the resource allocation request, judges whether the user meets a preset first trigger condition or not based on the user identification information, and allocates corresponding virtual resources to the user based on the current user state of the user if the user meets the preset first trigger condition;
and the server generates the content of the motivation activity page based on the virtual resource allocation result, and feeds the content of the motivation activity page back to the client to show the motivation activity page to the user, wherein the content of the motivation activity page comprises the information of the virtual resource currently allocated to the user.
In the embodiments of the present invention, the terms referred to are:
the term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
The technical solution of the present invention will be described and explained in detail by means of several specific examples.
Referring to fig. 1, the resource issuing method of the present embodiment includes:
s101, the server responds to an active registration/login page access request sent by the client, and feeds back the content of the active registration/login page to the client so as to display the corresponding active registration/login page to the user.
In this embodiment, when the user clicks the campaign advertisement message posted in the corresponding web page/APP page, the client sends a corresponding campaign registration/login page access request to the server.
S102, the client side responds to an operation instruction which is triggered by the user and indicates that the user identification information is submitted, and sends a resource allocation request to the server side.
In this embodiment, the resource allocation request includes user identification information input by the user on the active registration/login page.
In a specific embodiment, the activity registration/login page includes activity information (for example, login to pick up virtual resources) for attracting the user, an input box for inputting user identification information, such as an account number or a mobile phone number, and an actuation icon corresponding to the input box, when the user clicks the actuation icon, an operation instruction representing submission of the input user identification information is triggered, and accordingly, the client sends a resource allocation request to the server in response to the operation instruction.
S103, the server side responds to the resource allocation request, judges whether the user meets a preset first trigger condition or not based on the user identification information sent by the client side, if so, executes step S104, otherwise, executes step S105.
In this embodiment, that the user satisfies the first trigger condition means that the type of the user is a trusted user. Generally, the inventory clients include trusted users who have passed the trust approval, and non-trusted users who are newly registered or have not applied for the trust approval or failed in the trust approval, wherein only the business requirement of the trusted users is the highest, so in order to promote the trusted users to participate in activities and achieve the business goal, it is first determined whether the users are trusted users, that is, whether the users meet the first trigger condition, and then corresponding resource allocation is performed according to the determination result. Specifically, the step S102 includes: acquiring and identifying the user type of the user according to the user information of the user, and judging that the user meets the first trigger condition if the user is a trusted user; otherwise, the user is judged not to meet the first trigger condition.
S104, the server allocates corresponding virtual resources to the user based on the current user state of the user, and executes the step S106.
In this embodiment, the user status includes an unmoved-supported user and an unmoved-supported user, that is, the unmoved-supported user and the unmoved-supported user are included in the trusted user. Since the service requirements of users in different user states are different, different virtual resources need to be allocated to different users according to the user states.
Referring to fig. 2, in this embodiment, the step S104 specifically includes:
s201, acquiring and identifying the current user state of the user based on the user identification information of the user; if the user is a credit-granting unmovable user, executing step S202; if the user is a trusted user, step S203 is executed.
In this embodiment, since the server has received the user identification information of the user fed back by the client in advance, the server may obtain the current user state of the user in the memory according to the user identification information, identify the type of the user state, and then allocate different virtual resources to users in different types of user states.
S202, allocating the preset first virtual resource to the user, and executing step S106.
In this embodiment, the first virtual resource is a first-time coupon, a third-time coupon, a twelfth-time coupon, or the like. Of course, the first virtual resource may also be other virtual resources capable of promoting other service requirements of the user. That is, the merchant can set different first virtual resources for different services according to the service type of the merchant, so that the user is prompted to apply for corresponding services through the first virtual resources, and further, the service target conversion is realized.
S203, allocating the preset second virtual resource to the user, and executing step S106.
In this embodiment, the second virtual resource is a discount coupon, or an interest discount coupon, etc., and certainly, the first virtual resource may also be another virtual resource capable of promoting the business requirements of the user.
And S105, the server feeds back other page contents to the client.
In this embodiment, if it is determined that the user does not satisfy the first trigger condition, that is, the user is not a trusted user, in order to prompt the user to be converted into a trusted user, the content of the activity page for promoting user conversion may be fed back to the client to be displayed to the user, so as to prompt the user to be converted from a non-trusted user into a trusted user.
And S106, the server generates the content of the motivation activity page based on the virtual resource allocation result in the step S104, and feeds the content back to the client to show the motivation activity page to the user.
In this embodiment, the content of the active page includes information of the virtual resource currently allocated to the user.
Referring to fig. 3, in order to further facilitate the service objective transformation, in this embodiment, the content of the activity-promoting page further includes a preset monitoring rule, configured to monitor whether the user triggers a corresponding service request based on the first virtual resource within a preset time period, and accordingly, the resource allocation method of this embodiment further includes:
s107, the client monitors whether the user triggers a corresponding service request based on the first virtual resource or the second virtual resource in a preset time period in real time according to the monitoring rule; if so, go to step S108, otherwise, go to step S109.
In one embodiment, if the first virtual resource allocated to the user is a coupon, then, correspondingly, if the user clicks the coupon information of the activation activity page or clicks the activation icon corresponding to the coupon information, it indicates that the user triggers the staging service request.
In an embodiment, the preset time period is 8 seconds, that is, if the user triggers the corresponding service request within 8 seconds, step S108 is executed, and if the corresponding service request is not triggered within 8 seconds, step S109 is executed.
And S108, the client calls the application program associated with the service request.
In this embodiment, if the user triggers a corresponding service request, the corresponding application program is invoked, for example, when the user selects to use the first-time coupon (that is, an installment service request is triggered based on the first-time coupon), the client invokes the corresponding financial APP to complete the corresponding process.
S109, the client sends an interactive activity page access request to the server, and step S110 is executed.
S110, the server responds to the interactive activity page access request, and feeds back interactive activity page content to the client so as to display the interactive activity page to the user.
In this embodiment, the interactive activity page includes an activity (e.g., a kind of red envelope activity) that can be interacted with by the user, and preset other virtual resource information. Correspondingly, if the user completes the corresponding task or operation on the interactive activity page, the server allocates other preset virtual resources to the user. Of course, the other virtual resource may be the same resource as the first virtual resource or the second virtual resource, or may be a virtual resource different from the first virtual resource or the second virtual resource.
In the virtual resource allocation method of this embodiment, after guiding the user to the active registration/login page, the client sends a resource allocation request to the server under the trigger of the user, so that the server allocates corresponding virtual resources to the user based on the user state of the user, and feeds back a resource allocation result, that is, by allocating different virtual resources to users in different user states, the users in different user states can apply for corresponding services under the trigger of the corresponding virtual resources, thereby promoting the service target conversion.
Based on the same inventive concept as the virtual resource allocation method in the foregoing embodiment, the present invention also provides a virtual resource allocation system, on which a computer program is stored, which, when executed by a processor, implements the steps of any one of the foregoing information processing methods.
The following are embodiments of the disclosed system that may be used to implement embodiments of the method of the present invention. For details not disclosed in the system embodiment of the present embodiment, please refer to the method embodiment of the present disclosure.
Referring to fig. 4, the virtual resource allocation system of the present embodiment includes at least one server 41 and at least one client 42, wherein,
the client 42 is configured to send an active registration/login page access request to the server 41 under the trigger of the user, and receive content of the active registration/login page fed back by the server 41 to display a corresponding active registration/login page to the user; and in response to an operation instruction indicating submission of user identification information triggered by the user, sending a resource allocation request to the server 41; and receiving the content of the actuation activity page fed back by the server 41 to display the corresponding actuation activity page to the user; wherein, the resource allocation request includes the user identification information input by the user on the activity registration/login page;
the server 41 is configured to feed back content of the active registration/login page to the client 42 in response to the active registration/login page access request sent by the client 42; and responding to a resource allocation request sent by the client 42, judging whether the user meets a preset first trigger condition based on the user identification information, and when the user meets the first trigger condition, allocating corresponding virtual resources to the user based on the current user state of the user, generating an activation activity page content based on a virtual resource allocation result, and feeding back the activation activity page content to the client 42, wherein the activation activity page content comprises corresponding virtual resource information obtained based on the current allocation of the user.
Specifically, in this embodiment, the client 42 includes:
a first request module, configured to send an active registration/login page access request to the server 41 under the trigger of the user; specifically, when a user clicks the campaign propaganda message posted in the corresponding webpage/APP page, the client sends a corresponding campaign registration/login page access request to the server;
the first display module is configured to receive content of the activity registration/login page fed back by the server 41 and display a corresponding activity registration/login page to the user; specifically, the activity registration/login page includes activity information for attracting the user (e.g., login to pick up a virtual resource), an input box for inputting user identification information such as an account number or a cell phone number, and an actuation icon corresponding to the input box;
a second request module, configured to send a resource allocation request to the server 41 when the user triggers an operation instruction indicating that user identification information is submitted; specifically, when the user clicks the above-mentioned actuation icon, an operation instruction representing submission of the input user identification information is triggered, and accordingly, the client sends a resource allocation request to the server in response to the operation instruction;
and the second display module is used for receiving the content of the motivation activity page fed back by the server 41 and displaying the corresponding motivation activity page to the user.
In this embodiment, the server 41 specifically includes:
a first response module, configured to respond to the active registration/login page access request sent by the client 42, and feed back corresponding active registration/login page content to the client 42;
a second response module, configured to respond to the resource allocation request sent by the client 42, and determine whether the user meets a preset first trigger condition; specifically, the second response module acquires and identifies the user type of the user according to the user identification information of the user; the user types comprise new users, registered users but not trusted and trusted users; when the user is identified as a trusted user, judging that the user meets the first trigger condition;
a resource allocation module, configured to, when the second response module determines that the user currently satisfies the first trigger condition, allocate a corresponding virtual resource to the user based on a current user state of the user; the user state comprises a credit-granted unmoved-supported user and a credit-granted unmoved-supported user; the credit users comprise non-movable users and movable users. Because the service demand degrees of users in different user states are different, different virtual resources need to be allocated to different users according to the user states, specifically, the resource allocation module includes: the user state identification unit is used for acquiring and identifying the current user state of the user based on user identification information carried in the resource allocation request sent by the client; the first resource allocation unit is used for allocating a preset first virtual resource to the user when the user state identification unit identifies that the current user state of the user is a credit-granting unmovable user; the second resource allocation unit is used for allocating preset second virtual resources to the user when the user state identification unit identifies that the current user state of the user is the credit granted user;
and a third response module, configured to generate corresponding content of the active page to be actuated based on the allocation result of the resource allocation module, and feed the content back to the client 42.
In a specific embodiment, the first virtual resource is a first-stage free ticket or a third-stage free ticket; the second virtual resource is an interest discount coupon.
Further, in this embodiment, the content of the active page generated by the third response module further includes a preset monitoring rule, so as to monitor whether the user sends a corresponding service request based on the first virtual resource/the second virtual resource within a preset time period. Correspondingly, the client in this embodiment includes, in addition to the above modules, further:
the real-time monitoring module is used for monitoring whether the user triggers a corresponding service request based on the first virtual resource/the second virtual resource within a preset time period in real time according to the monitoring rule;
the application calling module is used for calling an application program associated with the service request when the real-time monitoring module monitors that the corresponding service request is triggered based on the first virtual resource/the second virtual resource in a time period preset by the user;
and the third request module is used for sending an interactive activity page access request to the server when the real-time monitoring module monitors that no service request is triggered based on the first virtual resource/the second virtual resource in a time period preset by the user.
Correspondingly, the server further comprises: the fourth response module is used for responding to the interactive activity page access request, feeding back the content of the interactive activity page to the client side so as to display the interactive activity page to the user; and the interactive activity page comprises preset information of other virtual resources.
In a specific embodiment, the preset time period is 8 seconds, if the first virtual resource allocated to the user is a coupon, and correspondingly, if the real-time monitoring module monitors that the user clicks the coupon information of the actuation activity page or clicks an actuation icon corresponding to the coupon information at any time (for example, at 2s, 4s, or 5 s) within 8s, that is, the user triggers a staged service request, the application invoking module invokes the corresponding APP, so that the user completes the corresponding service process. Certainly, if the real-time monitoring module monitors that the user does not click within 8 seconds, that is, the corresponding service request is not triggered, the third request module sends an interactive activity page access request to the server; correspondingly, the fourth corresponding module of the server side responds to the interactive activity page access request, and feeds back the content of the interactive activity page to the client side so as to show the interactive activity page to the user.
The fourth embodiment of the present specification further provides a server, which includes: a first response module, configured to respond to the active registration/login page access request sent by the client 42, and feed back corresponding active registration/login page content to the client 42; a second response module, configured to respond to the resource allocation request sent by the client 42, and determine whether the user meets a preset first trigger condition; specifically, the second response module acquires and identifies the user type of the user according to the user identification information of the user; the user types comprise new users, registered users but not trusted and trusted users; when the user is identified as a trusted user, judging that the user meets the first trigger condition; a resource allocation module, configured to, when the second response module determines that the user currently satisfies the first trigger condition, allocate a corresponding virtual resource to the user based on a current user state of the user; the user state comprises a credit-granted unmoved-supported user and a credit-granted unmoved-supported user; the credit users comprise non-movable users and movable users. Because the service demand degrees of users in different user states are different, different virtual resources need to be allocated to different users according to the user states, specifically, the resource allocation module includes: the user state identification unit is used for acquiring and identifying the current user state of the user based on user identification information carried in the resource allocation request sent by the client; the first resource allocation unit is used for allocating a preset first virtual resource to the user when the user state identification unit identifies that the current user state of the user is a credit-granting unmovable user; the second resource allocation unit is used for allocating preset second virtual resources to the user when the user state identification unit identifies that the current user state of the user is the credit granted user; and a third response module, configured to generate corresponding content of the active page to be actuated based on the allocation result of the resource allocation module, and feed the content back to the client 42.
Further, in this embodiment, the content of the active page generated by the third response module further includes a preset monitoring rule, so as to monitor whether the user sends a corresponding service request based on the first virtual resource/the second virtual resource within a preset time period; correspondingly, the server further comprises: the fourth response module is used for responding to the interactive activity page access request sent by the client, and feeding back the content of the interactive activity page to the client so as to display the interactive activity page to the user; the interactive activity page access request is produced when the client performs real-time monitoring according to the monitoring rule and monitors that the user does not send a corresponding service request based on the first virtual resource trigger/the second virtual resource within a preset time period, and the interactive activity page access request comprises preset information of other virtual resources.
The fourth embodiment of the present specification further provides an electronic device, which includes a memory 500, a processor 501 and a computer program stored on the memory 500 and executable on the processor 501, wherein the processor 501 executes the computer program to implement the steps of the method described above. For convenience of explanation, only the parts related to the embodiments of the present specification are shown, and specific technical details are not disclosed, so that reference is made to the method parts of the embodiments of the present specification. The server may be a server device formed by various electronic devices, a PC computer, a network cloud server, or a server function provided on any electronic device such as a mobile phone, a tablet computer, a PDA (Personal digital assistant), a POS (Point of Sales), a vehicle-mounted computer, or a desktop computer.
Specifically, the electronic device shown in fig. 5 and associated with the solutions provided by the embodiments of the present disclosure constitutes a block diagram, and the bus 500 may include any number of interconnected buses and bridges that link together various circuits including one or more processors represented by the processor 501 and a memory represented by the memory 500. The bus 502 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A communication interface 503 provides an interface between the bus 502 and the receiver and/or transmitter 504, and the receiver and/or transmitter 504 may be a separate independent receiver or transmitter or may be the same element, such as a transceiver, that provides a means for communicating with various other apparatus over a transmission medium. The processor 501 is responsible for managing the bus 502 and general processing, and the memory 500 may be used for storing data used by the processor 501 in performing operations.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a computer-readable storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, or a network device, etc.) to execute the above method according to the embodiments of the present disclosure.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
The computer readable medium carries one or more programs which, when executed by a device, cause the computer readable medium to perform the functions of: the server side responds to an activity registration/login page access request sent by the client side, and feeds back the content of the activity registration/login page to the client side so as to display the corresponding activity registration/login page to the user; the client side responds to an operation instruction which is triggered by the user and represents that user identification information is submitted, and sends a resource allocation request to the server side; the resource allocation request comprises user identification information input by the user on the activity registration/login page; the server side responds to the resource allocation request, judges whether the user meets a preset first trigger condition or not based on the user identification information, and allocates corresponding virtual resources to the user based on the current user state of the user if the user meets the preset first trigger condition; the server generates an actuation activity page content based on the virtual resource allocation result, and feeds the actuation activity page content back to the client to display an actuation activity page to the user, wherein the actuation activity page content comprises the virtual resource information currently allocated to the user.
Those skilled in the art will appreciate that the modules described above may be distributed in the apparatus according to the description of the embodiments, or may be modified accordingly in one or more apparatuses unique from the embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a mobile terminal, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.
While preferred embodiments of the present specification have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all changes and modifications that fall within the scope of the specification.
Exemplary embodiments of the present disclosure are specifically illustrated and described above. It is to be understood that the present disclosure is not limited to the precise arrangements, instrumentalities, or instrumentalities described herein; on the contrary, the disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. In addition, the structures, the proportions, the sizes, and the like shown in the drawings of the present specification are only used for matching with the contents disclosed in the specification, so as to be understood and read by those skilled in the art, and are not used for limiting the limit conditions which the present disclosure can implement, so that the present disclosure has no technical essence, and any modification of the structures, the change of the proportion relation, or the adjustment of the sizes, should still fall within the scope which the technical contents disclosed in the present disclosure can cover without affecting the technical effects which the present disclosure can produce and the purposes which can be achieved. In addition, the terms "above", "first", "second" and "a" as used in the present specification are for the sake of clarity only, and are not intended to limit the scope of the present disclosure, and changes or modifications of the relative relationship may be made without substantial changes in the technical content.
Claims (10)
1. A virtual resource allocation method based on user states is characterized by comprising the following steps:
the server side responds to an activity registration/login page access request sent by the client side, and feeds back the content of the activity registration/login page to the client side so as to display the corresponding activity registration/login page to the user;
the client side responds to an operation instruction which is triggered by the user and represents that user identification information is submitted, and sends a resource allocation request to the server side; the resource allocation request comprises user identification information input by the user on the activity registration/login page;
the server side responds to the resource allocation request, judges whether the user meets a preset first trigger condition or not based on the user identification information, and allocates corresponding virtual resources to the user based on the current user state of the user if the user meets the preset first trigger condition;
the server generates an actuation activity page content based on the virtual resource allocation result, and feeds the actuation activity page content back to the client to display an actuation activity page to the user, wherein the actuation activity page content comprises the virtual resource information currently allocated to the user.
2. The virtual resource allocation method according to claim 1, wherein the step of determining whether the user satisfies a preset first trigger condition specifically includes:
acquiring and identifying the user type of the user according to the user identification information of the user; the user types comprise new users, registered users but not credit and credit users;
and if the user is identified as a trusted user, judging that the user meets the first trigger condition.
3. The virtual resource allocation method according to claim 1 or 2, wherein the step of allocating corresponding virtual resource information to the user based on the current user state of the user specifically includes:
identifying the current user state of the user based on the user information of the user; the user state comprises a credit-granted unmoved-supported user and a credit-granted unmoved-supported user;
if the current user state of the user is a credit-granting unmovable user, allocating a preset first virtual resource to the user;
and if the current user state of the user is the credit granted user, allocating a preset second virtual resource to the user.
4. The virtual resource allocation method according to any one of claims 1 to 3, wherein the first virtual resource is a first-time coupon or a third-time coupon; and/or the second virtual resource is an interest discount coupon.
5. The virtual resource allocation method according to any one of claims 1 to 4, wherein the active page content further includes a preset monitoring rule for monitoring whether the user triggers a corresponding service request based on the first virtual resource/the second virtual resource within a preset time period, and accordingly, the virtual resource allocation method further includes:
the client monitors whether the user triggers a corresponding service request based on the first virtual resource/the second virtual resource within a preset time period in real time according to the monitoring rule;
if yes, the client calls an application program associated with the service request.
6. The virtual resource allocation method according to any one of claims 1 to 5, further comprising:
if the client monitors that the user does not trigger the service request within a preset time period, sending an interactive activity page access request to the server;
the server side responds to the interactive activity page access request and feeds back interactive activity page content to the client side so as to display an interactive activity page to the user;
and the interactive activity page comprises preset information of other virtual resources.
7. A virtual resource allocation system based on user status comprises at least one service end and at least one client end, wherein,
the client is used for sending an activity registration/login page access request to the server under the trigger of a user, and receiving the content of the activity registration/login page fed back by the server to display the corresponding activity registration/login page to the user; responding to an operation instruction which is triggered by the user and represents that user identification information is submitted, and sending a resource allocation request to the server; receiving the content of the actuation activity page fed back by the server to display the corresponding actuation activity page to the user; wherein the resource allocation request includes user identification information input by the user at the active registration/login page;
the server is used for responding to an active registration/login page access request sent by the client and feeding back the content of the active registration/login page to the client; and responding to the resource allocation request, judging whether the user meets a preset first trigger condition or not based on the user identification information, and when the user meets the first trigger condition, allocating corresponding virtual resources for the user based on the current user state of the user, generating and feeding back to the client side an activation activity page content based on a virtual resource allocation result, wherein the activation activity page content comprises corresponding virtual resource information obtained based on the current allocation of the user.
8. A server, comprising:
the first response module is used for responding to an activity registration/login page access request sent by a client, and feeding back the content of the activity registration/login page to the client so as to display the activity registration/login page to a user;
the second response module is used for responding to the resource allocation request sent by the client and judging whether the user meets a preset first trigger condition; the resource allocation request is generated by a client when the user triggers to present user identification information, and the resource allocation request comprises the user identification information input by the user on the activity registration/login page;
the resource allocation module is used for allocating corresponding virtual resources to the user based on the current user state of the user when the second response module judges that the user currently meets the first trigger condition;
the third response module is used for generating the content of the motivation activity page based on the distribution result of the resource distribution module and feeding the content back to the client to display the motivation activity page to the user; wherein the actionable page includes virtual resource information currently assigned to the user.
9. An electronic device comprising at least one processor, at least one memory, a communication interface, and a bus; wherein the content of the first and second substances,
the processor, the memory and the communication interface complete mutual communication through the bus;
the memory is used for storing a program for executing the method executed by the server or the client in any one of claims 1 to 6;
the processor is configured to execute programs stored in the memory.
10. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 6.
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