CN111612539A - Advertisement putting method and system - Google Patents
Advertisement putting method and system Download PDFInfo
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- CN111612539A CN111612539A CN202010434172.5A CN202010434172A CN111612539A CN 111612539 A CN111612539 A CN 111612539A CN 202010434172 A CN202010434172 A CN 202010434172A CN 111612539 A CN111612539 A CN 111612539A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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Abstract
The application relates to an advertisement putting method and system, wherein the advertisement putting method comprises the steps of obtaining longitude and latitude information of a user; determining a user dense area according to the longitude and latitude information; and targeted advertisement delivery to the dense area of the user. The method and the device can realize real-time advertisement putting, can also improve the exposure effect of the advertisement, and avoid resource waste.
Description
Technical Field
The application belongs to the technical field of advertisement putting, and particularly relates to an advertisement putting method and system.
Background
Advertisement, namely the advertisement. Advertising is a means of publicizing and widely delivering information to the public through a certain form of media for a specific need. Commercial advertisement is an important means for communicating information among commodity producers, operators and consumers, is also an important form for enterprises to occupy the market, promote products and provide labor, and can enlarge economic benefits for the enterprises. Advertising is a life-related business form, and the popular modes of current advertising are television, newspapers, magazines, outdoor planes, and the internet. With the development of mobile internet and intelligent terminals, smart phones have also become a way to deliver advertisements.
The advertisement of traditional media is with its huge propagation volume to enlarge the audience face of advertisement, but the in-process of advertisement putting has the problem of putting at random or repeated putting, because the advertisement can not put in real time according to the traffic of people, on the one hand, not only lets the user have the psychological of disgust, fidget to the advertisement of broadcast, can not reach the initial input purpose of advertisement moreover, causes the advertisement to put the problem that the effect is poor, the profit is low, on the other hand also can cause the wasting of resources.
Disclosure of Invention
In order to overcome the problems that the audience of the traditional media advertisement is expanded by the huge transmission amount of the traditional media advertisement and the advertisement is randomly put or repeatedly put at least to a certain extent, and the advertisement can not be put in real time according to the flow of people, on one hand, a user can not only have disgust and fide psychology on the played advertisement, but also can not reach the initial putting purpose of the advertisement, so that the advertisement putting effect is poor, the profit is low, and on the other hand, the resource waste can be caused, the application provides the advertisement putting method and the system.
In a first aspect, the present application provides an advertisement delivery method, including:
acquiring longitude and latitude information of a user;
determining a user dense area according to the longitude and latitude information;
and directionally delivering advertisements to the user dense area.
Further, the method further comprises:
drawing a crowd density graph;
and displaying the crowd density graph.
Further, the method further comprises:
judging whether the user dense area carries out dense activities or not;
and if the user dense area is carrying out dense activities, accurately delivering advertisements according to the dense activities.
Further, the method further comprises:
acquiring user behaviors of users in the dense area;
and accurately putting advertisements according to the user behaviors.
Further, the acquiring the user behavior of the user in the dense area includes:
and acquiring user behaviors by accessing a historical record by the user, wherein the historical record comprises one or more of websites, televisions, mobile phones and application programs.
Further, the acquiring latitude and longitude information of the user includes:
actively reporting and acquiring longitude and latitude information of the user through a user terminal;
and/or (c) and/or,
acquiring longitude and latitude information of the user through a map application program;
and/or (c) and/or,
and acquiring the latitude and longitude information of the user through a telecom operator.
In a second aspect, the present application provides an advertisement delivery system, comprising:
the positioning module is used for acquiring longitude and latitude information of a user;
the determining module is used for determining the user dense area according to the longitude and latitude information;
and the directional delivery module is used for directionally delivering advertisements to the dense area of the user.
Further, the system further comprises:
and the drawing module is used for drawing a crowd density map.
Further, the system further comprises:
the first accurate delivery module is used for carrying out intensive activities in the intensive area of the user and delivering advertisements accurately according to the intensive activities.
Further, the system further comprises:
and the second accurate delivery module is used for acquiring the user behaviors of the users in the dense area and delivering the advertisement accurately according to the user behaviors.
The technical scheme provided by the embodiment of the application can have the following beneficial effects:
according to the advertisement delivery method and the advertisement delivery system, the longitude and latitude information of the user is acquired, the user dense area is determined according to the longitude and latitude information, and the advertisement is delivered to the user dense area in a targeted mode, so that the advertisement delivery is realized in real time, the exposure effect of the advertisement can be improved, and the resource waste is avoided.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application.
Fig. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present application.
Fig. 2 is a flowchart of an advertisement delivery method according to another embodiment of the present application.
Fig. 3 is a flowchart of an advertisement delivery method according to another embodiment of the present application.
Fig. 4 is a functional block diagram of an advertisement delivery system according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be described in detail below. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without making any creative effort, shall fall within the protection scope of the present application.
Fig. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present application, and as shown in fig. 1, the advertisement delivery method includes:
s11: acquiring longitude and latitude information of a user;
s12: determining a user dense area according to the longitude and latitude information;
s13: and targeted advertisement delivery to the dense area of the user.
In some embodiments, obtaining the latitude and longitude information of the user includes, but is not limited to, the following:
the first method is as follows: actively reporting and acquiring longitude and latitude information of the user through a user terminal;
the second method comprises the following steps: acquiring longitude and latitude information of the user through a map application program;
the third method comprises the following steps: and acquiring the latitude and longitude information of the user through a telecom operator.
It should be noted that, the method for obtaining the longitude and latitude information of the user is not limited in the present application, and a person skilled in the art can select the method for obtaining the longitude and latitude information of the user according to actual needs.
The advertisement of traditional media is with its huge propagation volume to enlarge the audience face of advertisement, but the in-process of advertisement putting has the problem of putting at random or repeated putting, because the advertisement can not put in real time according to the traffic of people, on the one hand, not only lets the user have the psychological of disgust, fidget to the advertisement of broadcast, can not reach the initial input purpose of advertisement moreover, causes the advertisement to put the problem that the effect is poor, the profit is low, on the other hand also can cause the wasting of resources.
The advertisements are directionally put in the dense areas of the users, the advertisements can be put in the areas according to the requirements of advertisers, for example, certain articles for students and advertisements in the learning direction can be put in the areas of schools, and the put media can be outdoor advertisement screens or real-time push of mobile terminals and the like.
In the embodiment, through acquiring the longitude and latitude information of the user, determining the dense area of the user according to the longitude and latitude information, and then directionally delivering the advertisement to the dense area of the user, the advertisement delivery is realized in real time, the exposure effect of the advertisement can be improved, and the resource waste is avoided.
An embodiment of the present invention provides another advertisement delivery method, which is shown in a flowchart in fig. 2, and includes:
s21: determining a user dense area according to the longitude and latitude information;
s22: judging whether intensive activities are carried out in the intensive user areas;
s23: and if the dense region of the user is carrying out dense activities, accurately delivering advertisements according to the dense activities.
The intensive activities can be entertainment activities, commercial activities, public welfare activities and the like, can be indoors and outdoors, can realize accurate delivery by pushing advertisements related to the intensive activities according to the intensive activities, and improves the effect of advertisement delivery.
As an implementation manner that can be selected by this embodiment, the method further includes:
drawing a crowd density graph;
and displaying the crowd density graph.
The invention provides a medicine based on crowd density
By displaying the crowd density in a background in a graphical mode in real time, an operator can judge which area is the dense area of the user in real time, and the advertisement can be pushed to the user according to the area where the user is located, such as the scenes of a shopping mall, a campus, outdoor activities and the like, so that the advertisement is exposed to the maximum.
In the embodiment, whether intensive activities are carried out in the intensive area of the user is judged, and the advertisements are accurately released according to the intensive activities, so that the accurate releasing can be realized, and the effect of advertisement releasing is improved.
An embodiment of the present invention provides another advertisement delivery method, which is shown in a flowchart in fig. 3, and includes:
s31: acquiring user behaviors of users in a dense area;
the obtaining of the user behavior of the user in the dense area includes but is not limited to:
and acquiring user behaviors by accessing a historical record by the user, wherein the historical record comprises one or more of websites, televisions, mobile phones and application programs.
S32: and accurately putting advertisements according to the user behaviors.
And analyzing the preference of the user by combining the behavior of the user, matching the advertisements of the user, and then delivering the advertisements which are possibly favored by the user. The accurate advertisement putting can increase the advertisement exposure rate and simultaneously enhance the flow of enterprise websites, and realize the interception of network clients, so that the expenses can be reduced in the aspects of propaganda and market development, and finally benefits are brought.
In the embodiment, the user behaviors of the users in the dense area are obtained, the advertisements are accurately put according to the user behaviors, the flow of enterprise websites is enhanced while the advertisement exposure rate is increased, interception of network clients is achieved, expenses can be reduced in the aspects of propaganda and market development, and finally benefits are brought.
Fig. 4 is a functional block diagram of an advertisement delivery system according to an embodiment of the present application, and as shown in fig. 4, the advertisement delivery system includes:
the positioning module 41 is used for acquiring longitude and latitude information of a user;
the determining module 42 is used for determining the dense user area according to the longitude and latitude information;
and the targeted delivery module 43 is used for targeted delivery of advertisements to the dense areas of the users.
As an implementation manner that can be selected in this embodiment, the system further includes:
and the drawing module 44 is used for drawing a crowd density map.
As an implementation manner that can be selected in this embodiment, the system further includes:
and the first accurate delivery module 45 is used for carrying out intensive activities in the intensive user areas and accurately delivering advertisements according to the intensive activities.
As an implementation manner that can be selected in this embodiment, the system further includes:
and the second accurate advertisement delivery module 46 is configured to obtain user behaviors of users in the dense area, and accurately deliver advertisements according to the user behaviors.
In the advertisement delivery system provided by this embodiment, longitude and latitude information of a user is acquired through a positioning module; the determining module determines the dense user area according to the longitude and latitude information; the directional delivery module directionally delivers advertisements to the dense areas of the users; the drawing module draws a crowd density graph; the first accurate delivery module carries out intensive activities in a user intensive area and accurately delivers advertisements according to the intensive activities; the second accurate delivery module acquires user behaviors of users in the dense area, and the advertisements are delivered accurately according to the user behaviors, so that real-time delivery can be realized, the exposure of the advertisements is improved, and more accurate delivery is performed.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
It should be noted that the present invention is not limited to the above-mentioned preferred embodiments, and those skilled in the art can obtain other products in various forms without departing from the spirit of the present invention, but any changes in shape or structure can be made within the scope of the present invention with the same or similar technical solutions as those of the present invention.
Claims (10)
1. An advertisement delivery method, comprising:
acquiring longitude and latitude information of a user;
determining a user dense area according to the longitude and latitude information;
and directionally delivering advertisements to the user dense area.
2. The advertisement delivery method according to claim 1, further comprising:
drawing a crowd density graph;
and displaying the crowd density graph.
3. The advertisement delivery method according to claim 1, further comprising:
judging whether the user dense area carries out dense activities or not;
and if the user dense area is carrying out dense activities, accurately delivering advertisements according to the dense activities.
4. The advertisement delivery method according to claim 1, further comprising:
acquiring user behaviors of users in the dense area;
and accurately putting advertisements according to the user behaviors.
5. The advertisement delivery method according to claim 4, wherein the acquiring the user behavior of the users in the dense area comprises:
and acquiring user behaviors by accessing a historical record by the user, wherein the historical record comprises one or more of websites, televisions, mobile phones and application programs.
6. The advertisement delivery method according to claim 1, wherein the obtaining of latitude and longitude information of the user comprises:
actively reporting and acquiring longitude and latitude information of the user through a user terminal;
and/or (c) and/or,
acquiring longitude and latitude information of the user through a map application program;
and/or (c) and/or,
and acquiring the latitude and longitude information of the user through a telecom operator.
7. An advertisement delivery system, comprising:
the positioning module is used for acquiring longitude and latitude information of a user;
the determining module is used for determining the user dense area according to the longitude and latitude information;
and the directional delivery module is used for directionally delivering advertisements to the dense area of the user.
8. The advertisement delivery system according to claim 7, further comprising:
and the drawing module is used for drawing a crowd density map.
9. The advertisement delivery system according to claim 7, further comprising:
the first accurate delivery module is used for carrying out intensive activities in the intensive area of the user and delivering advertisements accurately according to the intensive activities.
10. The advertisement delivery system according to claim 7, further comprising:
and the second accurate delivery module is used for acquiring the user behaviors of the users in the dense area and delivering the advertisement accurately according to the user behaviors.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010434172.5A CN111612539A (en) | 2020-05-21 | 2020-05-21 | Advertisement putting method and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010434172.5A CN111612539A (en) | 2020-05-21 | 2020-05-21 | Advertisement putting method and system |
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| CN111612539A true CN111612539A (en) | 2020-09-01 |
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| CN202010434172.5A Pending CN111612539A (en) | 2020-05-21 | 2020-05-21 | Advertisement putting method and system |
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| CN107358459A (en) * | 2017-06-15 | 2017-11-17 | 浙江启冠网络股份有限公司 | Advertisement placement method and system based on orientation house property interest crowd |
| CN109658152A (en) * | 2018-12-21 | 2019-04-19 | 重庆锐云科技有限公司 | Real Estate Marketing advertisement placement method, device, server |
| CN110969466A (en) * | 2018-09-30 | 2020-04-07 | 北京国双科技有限公司 | Method and device for determining advertisement delivery area |
-
2020
- 2020-05-21 CN CN202010434172.5A patent/CN111612539A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107358459A (en) * | 2017-06-15 | 2017-11-17 | 浙江启冠网络股份有限公司 | Advertisement placement method and system based on orientation house property interest crowd |
| CN107194744A (en) * | 2017-06-21 | 2017-09-22 | 微梦创科网络科技（中国）有限公司 | A kind of method and device for determining user place commercial circle |
| CN110969466A (en) * | 2018-09-30 | 2020-04-07 | 北京国双科技有限公司 | Method and device for determining advertisement delivery area |
| CN109658152A (en) * | 2018-12-21 | 2019-04-19 | 重庆锐云科技有限公司 | Real Estate Marketing advertisement placement method, device, server |
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Application publication date: 20200901 |
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