CN111506839B - Data statistics method and device, page server and statistics server - Google Patents
Data statistics method and device, page server and statistics server Download PDFInfo
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Abstract
The embodiment of the invention discloses a data statistics method, a device, a page server and a statistics server, wherein the method comprises the following steps: when a page loading event of the terminal is detected, acquiring a target page awakening identifier from a statistics server; when a control used for jumping from a page to an application program on a page loaded by the terminal is triggered, waking up the application program on the terminal and sending the target page wake-up identification to the terminal so as to instruct the terminal to send the target page wake-up identification and the application program identification of the application program to the statistics server after opening the application program, so that the statistics server adds 1 to the page wake-up times corresponding to the application program identification after determining that the target page wake-up identification is the effective identification according to the current effective page wake-up identification. The embodiment of the invention can accurately obtain the statistical data of the APP awakened by the page.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a data statistics method, a data statistics device, a page server, and a statistics server.
Background
Popularization operators often need to count the number of times that a certain APP is awakened through a page when performing APP operation analysis, so that the operation strategy is adjusted or optimized for the APP.
The statistics of the page wake-up APP frequency at present mainly adopts the following scheme:
through burial point on triggering the button of opening this money APP in the page, the button is clicked and is triggered burial point incident and upload data, then can calculate the number of times of waking up this money APP through the page through the click volume of button.
However, the above scheme has the following disadvantages:
the above scheme determines the number of times of waking up the APP through the page according to the click quantity of the button, so that the number of times of waking up the APP cannot be accurately reflected. For example, when the button is clicked, the user performs a cancel operation during the process of opening the APP, which is actually unsuccessful in triggering the APP to be opened, so the number of times of waking up the APP through the page according to the above scheme is not accurate enough.
Disclosure of Invention
Aiming at the problems in the prior art, the embodiment of the invention provides a data statistics method, a data statistics device, a page server and a statistics server.
Specifically, the embodiment of the invention provides the following technical scheme:
In a first aspect, an embodiment of the present invention provides a data statistics method, which is applied to a page server, including:
when a page loading event of the terminal is detected, acquiring a target page awakening identifier from a statistics server;
when a control used for jumping from a page to an application program on a page loaded by the terminal is triggered, waking up the application program on the terminal and sending the target page wake-up identification to the terminal so as to instruct the terminal to send the target page wake-up identification and the application program identification of the application program to the statistics server after opening the application program, so that the statistics server adds 1 to the page wake-up times corresponding to the application program identification after determining that the target page wake-up identification is the effective identification according to the current effective page wake-up identification; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
Further, waking up the application program on the terminal and sending the target page wake-up identifier to the terminal, which specifically includes:
if the terminal is detected to be provided with the application program, acquiring a URI Scheme address of the application program, and splicing the target page wake-up identifier in the URI Scheme address so as to send the target page wake-up identifier to the terminal when the application program is waken up through the URI Scheme address.
Further, waking up the application program on the terminal and sending the target page wake-up identifier to the terminal, which specifically includes:
and if the terminal is detected to not install the application program, calling a download page of the application program according to the download address of the application program so as to enable the terminal to download, install and open the application program, and storing the target page wake-up identification to a designated storage position of the terminal so as to enable the terminal to read the target page wake-up identification according to the designated storage position.
In a second aspect, an embodiment of the present invention provides another data statistics method, applied to a statistics server, including:
according to the request of the page server, a target page wake-up identification is sent to the terminal; the request is sent by the page server when the page loading event of the terminal is detected;
receiving a target page wake-up identifier and an application program identifier which are sent by a terminal after the application program is opened; the target page wake-up mark is sent to the terminal after the page server detects that a control for jumping from the page to the application program on the page loaded by the terminal is triggered and wakes up the application program;
After determining that the target page awakening identifier is an effective identifier according to the current effective page awakening identifier, adding 1 to page awakening times corresponding to the application program identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
In a third aspect, an embodiment of the present invention provides a data statistics apparatus, applied to a page server, including:
the acquisition module is used for acquiring a target page wake-up identifier from the statistics server when the page loading event of the terminal is detected;
the wake-up module is used for waking up the application program on the terminal and sending the target page wake-up identification to the terminal when a control for jumping from the page to the application program on the page loaded by the terminal is triggered, so as to instruct the terminal to send the target page wake-up identification and the application program identification of the application program to the statistics server after the application program is opened, and enable the statistics server to add 1 to the page wake-up times corresponding to the application program identification after determining that the target page wake-up identification is the effective identification according to the current effective page wake-up identification; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
Further, when the wake-up module wakes up the application program on the terminal and sends the target page wake-up identifier to the terminal, the wake-up module is specifically configured to:
if the terminal is detected to be provided with the application program, acquiring a URI Scheme address of the application program, and splicing the target page wake-up identifier in the URI Scheme address so as to send the target page wake-up identifier to the terminal when the application program is waken up through the URI Scheme address.
In a fourth aspect, an embodiment of the present invention provides another data statistics apparatus, applied to a statistics server, including:
the sending module is used for sending a target page awakening identifier to the terminal according to the request of the page server; the request is sent by the page server when the page loading event of the terminal is detected;
the receiving module is used for receiving a target page wake-up identifier and an application program identifier which are sent by the terminal after the application program is opened; the target page wake-up mark is sent to the terminal after the page server detects that a control for jumping from the page to the application program on the page loaded by the terminal is triggered and wakes up the application program;
The statistics module is used for adding 1 to the page wake-up times corresponding to the application program identifier after determining that the target page wake-up identifier is an effective identifier according to the current effective page wake-up identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
In a fifth aspect, an embodiment of the present invention provides a page server, including a memory, a processor, and a computer program stored on the memory and executable on the processor, the processor implementing the data statistics method according to the first aspect when executing the computer program.
In a sixth aspect, an embodiment of the present invention provides a statistics server, including a memory, a processor, and a computer program stored on the memory and executable on the processor, the processor implementing the data statistics method according to the second aspect when executing the computer program.
In a seventh aspect, embodiments of the present invention provide a non-transitory computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements a data statistics method as described in the first aspect, or a data statistics method as described in the second aspect.
According to the data statistics method, the device, the page server and the statistics server provided by the embodiment of the invention, when the page server detects that a page loading event occurs, a target page wake-up identifier is obtained from the statistics server, when a control for jumping from a page to an application program on a page loaded by the terminal is triggered, the application program on the terminal is waken up, and the target page wake-up identifier is sent to the terminal, so that the terminal is instructed to send the target page wake-up identifier and the application program identifier of the application program to the statistics server after the application program is opened, and the statistics server adds 1 to the page wake-up times corresponding to the application program identifier after the target page wake-up identifier is determined to be the valid identifier according to the current valid page wake-up identifier. Therefore, when the page awakening times of a certain application program APP are counted, the counted times are counted by triggering the certain application program APP through the page and opening the certain application program APP in the terminal, and are not the times determined according to the clicking amount of the control, so that compared with the prior art, the page awakening times of the certain application program APP can be accurately obtained.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions of the prior art, the drawings that are necessary for the description of the embodiments or the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the invention and that other drawings can be obtained from these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flow chart of a data statistics method according to an embodiment of the present invention;
FIG. 2 is a schematic diagram illustrating the implementation process of a data statistics method according to an embodiment of the present invention;
FIG. 3 is a flow chart of another data statistics method according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of a data statistics device according to an embodiment of the present invention;
FIG. 5 is a schematic diagram of another data statistics apparatus according to an embodiment of the present invention;
FIG. 6 is a schematic diagram of a page server according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of a statistics server according to an embodiment of the present invention.
Detailed Description
The following describes the embodiments of the present invention further with reference to the accompanying drawings. The following examples are only for more clearly illustrating the technical aspects of the present invention, and are not intended to limit the scope of the present invention.
Fig. 1 shows a flowchart of a data statistics method provided by an embodiment of the present invention, and as shown in fig. 1, the data statistics method provided by the embodiment of the present invention is applied to a page server, and specifically includes the following contents:
step 101: when a page loading event of the terminal is detected, acquiring a target page awakening identifier from a statistics server;
step 102: when a control used for jumping from a page to an application program on a page loaded by the terminal is triggered, waking up the application program on the terminal and sending the target page wake-up identification to the terminal so as to instruct the terminal to send the target page wake-up identification and the application program identification of the application program to the statistics server after opening the application program, so that the statistics server adds 1 to the page wake-up times corresponding to the application program identification after determining that the target page wake-up identification is the effective identification according to the current effective page wake-up identification; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
In this embodiment, when the page server detects that the terminal has a page loading event, a request is sent to the statistics server, and the statistics server generates a target page wake-up identifier according to the request, and sends the generated target page wake-up identifier to the page server. That is, when the page server detects that the terminal has a page loading event, the page server acquires a target page wake-up identifier from the statistics server.
In this embodiment, it is assumed that a control for jumping from a page to an application APP is provided on a page loaded by a terminal, and the control is used to jump to open the application APP when triggered. In this embodiment, the control may be a button, or may be another control capable of triggering to skip and open the application APP.
When a page server detects that a control used for jumping from a page to an application program on a page loaded by a terminal is triggered, waking up the application program on the terminal, and simultaneously sending a target page wake-up identifier and an application program identifier of the application program to the terminal so as to instruct the terminal to send the target page wake-up identifier and the application program identifier of the application program to a statistics server after opening the application program, so that the statistics server adds 1 to the page wake-up times corresponding to the application program identifier after determining that the target page wake-up identifier is an effective identifier according to a current effective page wake-up identifier; here, the current valid page wake-up identifier is a page wake-up identifier generated by the statistics server within a preset time period from the current time.
It should be noted that, as described above, when the page server detects that the terminal has a page loading event, a request is sent to the statistics server, the statistics server generates a target page wake-up identifier according to the request, and the statistics server sends the target page wake-up identifier to the page server, and also stores the target page wake-up identifier, where the target page wake-up identifier is valid in the statistics server, for example, within 50 seconds, and automatically fails after 50 seconds elapse.
In this embodiment, after receiving the target page wake-up identifier sent by the statistics server, the page server does not process the target page wake-up identifier, but detects whether a control for jumping from a page to an application program on a page loaded by the terminal is triggered, and if the page server detects that the control for jumping from the page to the application program on the page loaded by the terminal is triggered, the following operations are required: A. waking up to open the application program on the terminal; B. and sending the target page wake-up identification to the terminal to instruct the terminal to send the target page wake-up identification and the application program identification of the application program to the statistics server after the application program is opened, so that the statistics server judges whether the target page wake-up identification is consistent with the page wake-up identification locally stored by the statistics server and generated within a preset time period from the current time, if so, the terminal is indicated to be opened through page wake-up, and therefore the statistics server adds 1 to the page wake-up times corresponding to the application program identification. Therefore, the statistics server can count the number of times that an APP is awakened through a page.
For example, suppose that page wakeup times are to be counted for the Himalayan version of APP. It should be noted that when counting the page wake-up times of the APP in the prior art, the number of times that the control for triggering to open the APP is clicked on the page is generally counted, and the number of times that the control is clicked is used as the page wake-up times of the APP. However, this approach has the following drawbacks: for example, when the control on the page is clicked, the user performs a cancel operation during the process of opening the APP, in which case the APP is actually not successfully triggered to be opened, so the number of times the APP is awakened through the page in this way is not accurate enough. In order to solve the problem, another solution is to count the number of times that a control on a page for triggering the opening of the APP is triggered and the APP is opened in a terminal. For example, the number of clicks for triggering the control to open the himalayan APP is 1800, but the number of times that the APP is actually triggered by the control on the page and opened in the terminal is 1500, that is, 300 control clicking operations do not trigger the terminal to actually open the APP, and thus, the 300 control clicking operations are invalid page wake-up actions. Therefore, compared with the mode of counting the click quantity (1800 times) of the control on the page to further determine the number of times of waking up the APP through the page in the prior art, the mode of counting the number of times (1500 times) of clicking the control on the page and opening the APP in the terminal to further determine the number of times of waking up the APP through the page, provided by the embodiment of the invention, has higher accuracy.
In this embodiment, when an analyst wants to learn that wake-up data of an APP is triggered to be opened through a control on a page, the analyst can query the statistics server by inputting a corresponding APP identifier, so as to obtain the number of times of waking up the APP through the page. For example, an analyst queries the statistics server by inputting the identifier of the himalayan APP, and the number of times the analyst queries to wake up the himalayan APP via the page is 1500.
According to the data statistics method provided by the embodiment of the invention, when the page server detects that the page loading event occurs, the target page wake-up identifier is obtained from the statistics server, when a control for jumping from the page to the application program on the page loaded by the terminal is triggered, the application program on the terminal is waken up, and the target page wake-up identifier is sent to the terminal, so that the terminal is instructed to send the target page wake-up identifier and the application program identifier of the application program to the statistics server after the application program is opened, and the statistics server adds 1 to the page wake-up frequency corresponding to the application program identifier after the target page wake-up identifier is determined to be the valid identifier according to the current valid page wake-up identifier. Therefore, when the page awakening times of a certain application program APP are counted, the counted times are counted by triggering the certain application program APP through the page and opening the certain application program APP in the terminal, and are not the times determined according to the clicking amount of the control, so that compared with the prior art, the page awakening times of the certain application program APP can be accurately obtained.
In addition, it should be noted that, in other embodiments, if it is desired to learn, in addition to the number of times that an APP is awakened through a page, further learn, through which pages the APP is awakened through, and the number of times that the APP is awakened through each page, then based on the above scheme, when the page server detects that a terminal generates a page loading event and sends a request to the statistics server, the statistics server carries a page identifier of a corresponding page in the request, and generates a target page awakening identifier corresponding to the page identifier according to the request. Correspondingly, when the page server detects that a control used for jumping from a page to an application program on a page loaded by a terminal is triggered, the page server wakes up the application program on the terminal and sends a target page wake-up identifier and the page identifier to the terminal so as to instruct the terminal to send the target page wake-up identifier, the application program identifier of the application program and the page identifier to the statistics server after opening the application program, so that the statistics server adds 1 to a first page wake-up number corresponding to the application program identifier and adds 1 to a second page wake-up number corresponding to the application program identifier and the page identifier at the same time after determining that the target page wake-up identifier is the valid identifier according to the current valid page wake-up identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
In the alternative scheme provided by the embodiment, due to the fact that the page identification factor is added, wake-up data of an APP which is awakened by a certain page can be further counted, so that the statistics of the page wake-up data is finer, and the page wake-up data is convenient for an analyst to use in analysis. For example, an analyst may obtain, through statistical data analysis, 1500 times for waking up the himalayan APP through a page, and specifically 1000 times for waking up the himalayan APP through an a page, 300 times for waking up the himalayan APP through a B page, 200 times for waking up the himalayan APP through a C page, and further the analyst may take further measures according to these statistical data.
Based on the foregoing embodiment, in this embodiment, waking up the application on the terminal and sending the target page wake-up identifier to the terminal specifically includes:
if the terminal is detected to be provided with the application program, acquiring a URI Scheme address of the application program, and splicing the target page wake-up identifier in the URI Scheme address so as to send the target page wake-up identifier to the terminal when the application program is waken up through the URI Scheme address.
In this embodiment, the URI Scheme address of the application program is preconfigured in the trigger event of the control. When the terminal is provided with the application program, a URI Scheme address of the application program is obtained, and the target page wake-up identification is spliced in the URI Scheme address, so that the target page wake-up identification is sent to the terminal in a carrying way when the application program is waken up through the URI Scheme address, and the sending process of the target page wake-up identification is simplified, and the target page wake-up identification does not need to be sent independently.
In this embodiment, for a scenario in which an APP is installed on a terminal, a specific implementation manner of waking up the application on the terminal and sending the target page wake-up identifier to the terminal is given.
In this embodiment, when the terminal installs the application program, the URI Scheme address of the application program may be used to splice the target page wake-up identifier, and then wake-up the application program on the terminal according to the spliced URI Scheme address, and send the target page wake-up identifier to the terminal according to the spliced URI Scheme address. Therefore, the target page wake-up identifier is spliced in the URI Scheme address of the application program, so that the application program on the terminal can be opened by using the spliced URI Scheme address wake-up, and the target page wake-up identifier can be sent to the terminal by the way, thereby omitting the process of independently sending the target page wake-up identifier to the terminal.
In addition, it should be noted that, for the alternative solution provided in the foregoing embodiment, when the page identifier needs to be added, the target page wake-up identifier and the page identifier may be spliced together in the URI Scheme address of the application program.
In addition, it should be noted that, in this embodiment, when the page server wakes up to open the application program on the terminal and sends the target page wake-up identifier to the terminal, the terminal monitors a mode that the application program is opened, and when the terminal monitors that the application program is opened in a URI Scheme mode, the terminal acquires the target page wake-up identifier spliced therein by intercepting the URI Scheme address. After acquiring a target page wake-up identifier, the terminal sends the target page wake-up identifier to a statistics server, so that the statistics server adds 1 to page wake-up times corresponding to the application program identifier after determining that the target page wake-up identifier is an effective identifier according to the current effective page wake-up identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
Based on the foregoing embodiment, in this embodiment, waking up the application on the terminal and sending the target page wake-up identifier to the terminal specifically includes:
and if the terminal is detected to not install the application program, calling a download page of the application program according to the download address of the application program so as to enable the terminal to download, install and open the application program, and storing the target page wake-up identification to a designated storage position of the terminal so as to enable the terminal to read the target page wake-up identification according to the designated storage position.
In this embodiment, the download address of the application program is preconfigured in the trigger event of the control. When the page server detects that the terminal does not install the application program, acquiring a download address of the application program, and calling a download page of the application program according to the download address of the application program so as to enable a user to download, install and open the application program. In addition, the page server is further used for storing the target page wake-up identification to a designated storage position of the terminal, so that the terminal reads the target page wake-up identification according to the designated storage position.
In this embodiment, it should be noted that the designated storage location may be a common storage space in the terminal, such as a patch board space. For example, the page server may store the target page wake-up identifier in a paste board space of the terminal, so that the terminal may read the target page wake-up identifier in the paste board space.
In this embodiment, for a scenario in which an APP is not installed on a terminal, a specific implementation manner of waking up the application on the terminal and sending the target page wake-up identifier to the terminal is given.
In this embodiment, when the terminal is not installed with the application program, the target page wake-up identifier may be sent to the terminal by means of a sticky board, and a download page of the application program is displayed according to a download address of the application program, so that a user downloads and installs the application program. Therefore, the embodiment also provides corresponding processing measures for the scene that the terminal does not install the application program, so that the statistical data of the APP can be obtained through page wakeup for the scene that the terminal does not install the application program.
Therefore, the data statistics method provided by the embodiment is not only suitable for the scene that the terminal is provided with the APP, but also suitable for the scene that the terminal is not provided with the APP, and the APP is opened after being downloaded and installed by the user through page skip guidance in the scene that the terminal is not provided with the APP, so that the wake-up data of the APP passing through the page can be obtained.
In addition, it should be noted that, in this embodiment, after the page server wakes up to open the application program on the terminal and sends the target page wake-up identifier to the terminal, the terminal monitors a mode that the application program is opened, and when the terminal monitors that the application program is opened in a downloading and installing mode, the terminal reads the target page wake-up identifier from the pasting board. After acquiring a target page wake-up identifier, the terminal sends the target page wake-up identifier to a statistics server, so that the statistics server adds 1 to page wake-up times corresponding to the application program identifier after determining that the target page wake-up identifier is an effective identifier according to the current effective page wake-up identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
The data statistics method provided in this embodiment is described in more detail below with reference to the interaction schematic diagram shown in fig. 2. As shown in fig. 2, in the implementation of data statistics, this embodiment totally involves three execution bodies, namely a page server, a terminal and a statistics server. In the following, processing procedures performed by the page server, the terminal, and the statistics server, respectively, are described for the convenience of understanding the scheme. The processing procedure of the page server is called as S1, the processing procedure of the terminal is called as S2, and the processing procedure of the statistics server is called as S3.
In this embodiment, the processing procedure of the page server is: s1, introducing an SDK script file into a page to realize a corresponding processing function of a page server; the processing procedure of the terminal is as follows: s2, introducing an SDK file into the APP to realize a corresponding processing function of the terminal; the processing procedure of the statistical server is as follows: s3, carrying out data statistics of the APP through page wakeup in a statistics server.
In this embodiment, an SDK script file introduced in a page by a page server is JavaScript logic code, and the function of the SDK script file may be divided into several large modules, which mainly includes: communication module, initialization module, arouse APP module, buffer module etc.. In specific implementation, S1 includes the following procedures:
S11: introducing SDK.js script codes in the head part through script labels in a page which can trigger the call operation by a developer, and setting configuration information such as unique identification and the like on the page;
s12: when the page is loaded, executing the deployment code in the script tag in the step S11, namely loading the SDK.js script file into the page, and configuring parameters. Wherein the configuration parameters include: the method comprises the steps that a page unique identifier agreed with a statistics server, a unique identifier agreed with the statistics server for calling an APP control, a URI Scheme address for calling the APP, a download address of the APP and the like are adopted, a caching module caches configuration parameter information, then assembly parameters and terminal information (such as terminal equipment resolution, terminal system type, system version, equipment type, language used by equipment, terminal IP address, terminal unique identifier and the like) are sent to the statistics server through a communication module, the statistics server stores the request information, and returns a page wakeup identifier sid corresponding to the request, and the page server caches the sid, so that page initialization is completed;
s13: after initialization is completed, event monitoring is added to a corresponding control for calling the APP in the page, when a click event is triggered by a user, a wake event processing method bound by addEventListenter is triggered, and parameters required by the configured APP are read from a cache module of the SDK, wherein the parameters comprise: URI Scheme address of APP, download address of APP, etc., as shown in FIG. 2, if the terminal installs the APP, the call module uses URI Scheme address of APP to splice the sid parameter in the upper buffer, call APP and transmit the sid to APP. If the terminal does not install the APP, the user is guided to download and install the APP by calling the APP download address configured by the module to open, and then the APP is opened. At this time, instead of directly splicing the sed parameters in the cache through the URI Scheme address of the APP to invoke the APP, the sed parameters cannot be transferred to the APP in this way, and a paste board module is required to be used in the page, and the sed is placed in the public space of the terminal, i.e. the paste board, according to the format agreed with the APP before the downloaded page is opened. After the user finishes downloading and installing and opening the APP, the terminal can read and take the sid parameters from the paste board.
In this embodiment, the SDK described in S2 is logic implementation code of a development language used correspondingly for Android or iOS APP development, and includes: an initialization module, a monitoring module, a communication module and the like. In a specific implementation of this embodiment, S2 includes the following procedure:
s21: in S13, the page directly opens the APP or actively opens the APP after downloading and installing, the APP will first call the initialization module after starting, complete the initialization of the SDK in the APP, and call the monitor module after opening.
S22: in the APP, the SDK judges the APP opening mode through a monitoring module after the APP is started, and the opening mode is divided into three modes: a. and (c) directly calling and opening the page, wherein the page is opened after the page calling fails to skip downloading and installing, and the page is directly opened without any page calling operation. If the monitoring module monitors that the Scheme is directly evoked by the URI Scheme, the Scheme is intercepted and the sed parameters spliced in the Scheme are acquired; if yes, starting the downloading and installation after the page call failure skip is monitored, reading the sticking board, and acquiring the sid parameter from the sticking board; if it is monitored that the page call operation is not passed for the direct opening, the sed parameter cannot be acquired.
S23: after acquiring the sid in S22, the SDK assembles the sid and the terminal information through the communication module and sends the assembled sid and the terminal information to the statistics server. If the sed is not obtained from S22, the SDK assembles terminal information through the communication module, including: information such as terminal equipment resolution, terminal system type, system version, equipment type, language used by the equipment, terminal IP address, terminal unique identification and the like is sent to a statistics server. Wherein the data sent to the statistics server, the processing of the statistics server is described in S3 accordingly.
In this embodiment, in a specific implementation, S3 includes the following procedure:
s31: as described in S12, the page server sends the page information to the statistics server, the statistics server stores the information in the timing storage space to be matched, and generates a unique sid, which is returned to the page server through the communication module. In addition, the statistics server may store the following information: page identification, unique id generated, terminal equipment resolution, terminal system type, system version, equipment type, language used by the equipment, terminal IP address, terminal unique identification, etc.
S32: in S23, after acquiring the sid of the page transmitted to the APP, the terminal transmits the sid to the statistics server, the statistics server receives the sid and transmits the sid to the matching module, the matching module matches whether there is a record of the sid from the timing storage space to be matched according to the sid, if yes, the piece of information is fetched from the timing storage space to be matched, and stored in the activation data storage space as the raw data to be calculated. If the information sent by the terminal is the equipment information which does not contain sild, the statistical server receives the equipment information and transmits the equipment information to a matching module, the matching module removes the matching from the timing storage space to be matched according to the corresponding matching algorithm of the corresponding field information, and if the matching is to the corresponding record, the piece of information is taken out from the timing storage space to be matched and stored into an activated data storage space to be used as the original data to be calculated.
S33: based on the original data in the activated data storage space, a display module in the statistical server calls a calculation module of the statistical server according to the unique identification of a certain page and the unique identification of a control on the page, and the calculation module calculates the pull-up data, the activated data and the like of the unique identification of the corresponding control in the unique identification of the page from the original data which are matched by the matching module and stored in the activated data storage space. And the calculation module returns the data to the display module after calculation, and the display module displays the new data and the activation data for popularization operators to check, accurately and intuitively analyze the popularization effect according to the data, and the like.
According to the technical scheme, the data statistics method provided by the embodiment of the invention determines the data of the application program APP opened through the page instead of the data of the click quantity of the control on the page, so that compared with the prior art, the data statistics method provided by the embodiment of the invention can accurately obtain the statistics data of the APP awakened through the page. In addition, the data statistics method provided by the embodiment is not only suitable for the scene that the terminal is provided with the APP, but also suitable for the scene that the terminal is not provided with the APP, and under the scene that the terminal is not provided with the APP, the APP is opened after being downloaded and installed by a user through page skip guidance, so that the wake-up data of the APP through a page can be obtained, therefore, the accuracy of the page wake-up data is improved, statistics of more scene data is also increased, and more reliable data support and wider support of operation modes are provided for popularization and operation personnel to process operation work.
Fig. 3 shows a flowchart of a data statistics method provided by an embodiment of the present invention, and as shown in fig. 3, the data statistics method provided by the embodiment of the present invention is applied to a statistics server, and specifically includes the following contents:
step 201: according to the request of the page server, a target page wake-up identification is sent to the terminal; the request is sent by the page server when the page loading event of the terminal is detected;
step 202: receiving a target page wake-up identifier and an application program identifier which are sent by a terminal after the application program is opened; the target page wake-up mark is sent to the terminal after the page server detects that a control for jumping from the page to the application program on the page loaded by the terminal is triggered and wakes up the application program;
step 203: after determining that the target page awakening identifier is an effective identifier according to the current effective page awakening identifier, adding 1 to page awakening times corresponding to the application program identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
In this embodiment, when the page server detects that the terminal has a page loading event, a request is sent to the statistics server, and the statistics server generates a target page wake-up identifier (which may be denoted as sid) according to the request, and sends the generated target page wake-up identifier to the page server. When a page server detects that a control used for jumping from a page to an application program on a page loaded by a terminal is triggered, the application program on the terminal is awakened, and meanwhile, the target page awakening identification and the application program identification of the application program are sent to the terminal, so that the terminal is instructed to send the target page awakening identification and the application program identification of the application program to the statistics server after the application program is opened. The method comprises the steps that when a terminal detects that an application program is opened through a page, a target page awakening identifier and an application program identifier of the application program are sent to a statistics server, after the statistics server receives the target page awakening identifier and the application program identifier sent by the terminal, whether the target page awakening identifier is an effective identifier or not is determined according to a current effective page awakening identifier, and if yes, page awakening times corresponding to the application program identifier are increased by 1; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
It should be noted that, as described above, when the page server detects that the terminal has a page loading event, a request is sent to the statistics server, the statistics server generates a target page wake-up identifier according to the request, and the statistics server sends the target page wake-up identifier to the page server, and also stores the target page wake-up identifier, where the target page wake-up identifier is valid in the statistics server, for example, within 50 seconds, and automatically fails after 50 seconds elapse. After receiving the target page wake-up identifier sent by the statistics server, the page server does not process the target page wake-up identifier, but detects whether a control for jumping from a page to an application program on a page loaded by the terminal is triggered or not, if the page server detects that the control for jumping from the page to the application program on the page loaded by the terminal is triggered, the following operation is needed: and waking up the application program on the terminal, sending the target page wake-up identifier to the terminal, and indicating that the terminal sends the target page wake-up identifier and the application program identifier of the application program to the statistics server after opening the application program, so that the statistics server judges whether the target page wake-up identifier is consistent with a page wake-up identifier locally stored by the statistics server and generated within a preset time period from the current time (namely judging whether the target page wake-up identifier is an effective identifier according to the current effective page wake-up identifier), if so, the statistics server adds 1 to the page wake-up times corresponding to the application program identifier. Therefore, the statistics server can count the number of times that an APP is awakened through a page.
In this embodiment, since the data statistics method provided in this embodiment is different from the data statistics method provided in the above embodiment only in the execution subject, the working principle and the beneficial effects thereof are similar, and will not be described in detail here.
Fig. 4 is a schematic structural diagram of a data statistics device according to an embodiment of the present invention, where, as shown in fig. 4, the data statistics device according to the embodiment of the present invention is applied to a page server, and includes:
the acquisition module 11 is used for acquiring a target page wake-up identifier from the statistics server when detecting that the terminal generates a page loading event;
the wake-up module 12 is configured to wake up the application on the terminal and send the target page wake-up identifier to the terminal when a control for jumping from the page to the application on the page loaded by the terminal is triggered, so as to instruct the terminal to send the target page wake-up identifier and the application identifier of the application to the statistics server after opening the application, so that the statistics server adds 1 to the page wake-up number corresponding to the application identifier after determining that the target page wake-up identifier is the valid identifier according to the current valid page wake-up identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
Based on the foregoing embodiments, in this embodiment, when waking up the application on the terminal and sending the target page wake-up identifier to the terminal, the wake-up module 12 is specifically configured to:
if the terminal is detected to be provided with the application program, acquiring a URI Scheme address of the application program, and splicing the target page wake-up identifier in the URI Scheme address so as to send the target page wake-up identifier to the terminal when the application program is waken up through the URI Scheme address.
Based on the foregoing embodiments, in this embodiment, when waking up the application on the terminal and sending the target page wake-up identifier to the terminal, the wake-up module 12 is specifically configured to:
and if the terminal is detected to not install the application program, calling a download page of the application program according to the download address of the application program so as to enable the terminal to download, install and open the application program, and storing the target page wake-up identification to a designated storage position of the terminal so as to enable the terminal to read the target page wake-up identification according to the designated storage position.
Because the data statistics device provided in this embodiment may be used to execute the data statistics method applied to the page server, the working principle and the beneficial effects thereof are similar, and this embodiment will not be repeated.
Fig. 5 shows a schematic structural diagram of a data statistics device according to an embodiment of the present invention, and as shown in fig. 5, the data statistics device according to the embodiment of the present invention is applied to a statistics server, and includes:
a sending module 21, configured to send a target page wake-up identifier to a terminal according to a request of a page server; the request is sent by the page server when the page loading event of the terminal is detected;
the receiving module 22 is configured to receive a target page wake-up identifier and an application identifier sent by the terminal after the application is opened; the target page wake-up mark is sent to the terminal after the page server detects that a control for jumping from the page to the application program on the page loaded by the terminal is triggered and wakes up the application program;
the statistics module 23 is configured to add 1 to a page wake-up number corresponding to the application identifier after determining that the target page wake-up identifier is an effective identifier according to a current effective page wake-up identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
Because the data statistics device provided in this embodiment may be used to execute the data statistics method applied to the statistics server, the working principle and the beneficial effects thereof are similar, and the description of this embodiment is omitted.
Based on the same inventive concept, a further embodiment of the present invention provides a page server, see fig. 6, which comprises in particular: a processor 601, a memory 602, a communication interface 603 and a communication bus 604;
wherein the processor 601, the memory 602, and the communication interface 603 complete communication with each other through the communication bus 604; the communication interface 603 is used for implementing information transmission between devices;
the processor 601 is configured to invoke a computer program in the memory 602, where the processor executes the computer program to implement all the steps of the data statistics method described above, for example, the processor executes the computer program to implement the following steps: when a page loading event of the terminal is detected, acquiring a target page awakening identifier from a statistics server; when a control used for jumping from a page to an application program on a page loaded by the terminal is triggered, waking up the application program on the terminal and sending the target page wake-up identification to the terminal so as to instruct the terminal to send the target page wake-up identification and the application program identification of the application program to the statistics server after opening the application program, so that the statistics server adds 1 to the page wake-up times corresponding to the application program identification after determining that the target page wake-up identification is the effective identification according to the current effective page wake-up identification; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
Based on the same inventive concept, a further embodiment of the present invention provides a statistics server, see fig. 7, comprising in particular: a processor 701, a memory 702, a communication interface 703 and a communication bus 704;
wherein, the processor 701, the memory 702 and the communication interface 703 complete communication with each other through the communication bus 704; the communication interface 703 is used for implementing information transmission between devices;
the processor 701 is configured to invoke a computer program in the memory 702, where the processor executes the computer program to implement all the steps of the data statistics method described above, for example, the processor executes the computer program to implement the following steps: according to the request of the page server, a target page wake-up identification is sent to the terminal; the request is sent by the page server when the page loading event of the terminal is detected; receiving a target page wake-up identifier and an application program identifier which are sent by a terminal after the application program is opened; the target page wake-up mark is sent to the terminal after the page server detects that a control for jumping from the page to the application program on the page loaded by the terminal is triggered and wakes up the application program; after determining that the target page awakening identifier is an effective identifier according to the current effective page awakening identifier, adding 1 to page awakening times corresponding to the application program identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
Based on the same inventive concept, a further embodiment of the present invention provides a non-transitory computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements all the steps of the page wake analysis method described above, for example, the processor implementing the following steps when executing the computer program: when a page loading event of the terminal is detected, acquiring a target page awakening identifier from a statistics server; when a control used for jumping from a page to an application program on a page loaded by the terminal is triggered, waking up the application program on the terminal and sending the target page wake-up identification to the terminal so as to instruct the terminal to send the target page wake-up identification and the application program identification of the application program to the statistics server after opening the application program, so that the statistics server adds 1 to the page wake-up times corresponding to the application program identification after determining that the target page wake-up identification is the effective identification according to the current effective page wake-up identification; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
Or, the processor, when executing the computer program, implements the steps of: according to the request of the page server, a target page wake-up identification is sent to the terminal; the request is sent by the page server when the page loading event of the terminal is detected; receiving a target page wake-up identifier and an application program identifier which are sent by a terminal after the application program is opened; the target page wake-up mark is sent to the terminal after the page server detects that a control for jumping from the page to the application program on the page loaded by the terminal is triggered and wakes up the application program; after determining that the target page awakening identifier is an effective identifier according to the current effective page awakening identifier, adding 1 to page awakening times corresponding to the application program identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
Further, the logic instructions in the memory described above may be implemented in the form of software functional units and stored in a computer-readable storage medium when sold or used as a stand-alone product. Based on this understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art or in a part of the technical solution in the form of a software product stored in a storage medium, comprising several instructions for causing a computer device (which may be a personal computer, a statistics server, a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a magnetic disk, or an optical disk, or other various media capable of storing program codes.
The apparatus embodiments described above are merely illustrative, wherein the elements illustrated as separate elements may or may not be physically separate, and the elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules can be selected according to actual needs to achieve the purpose of the embodiment of the invention. Those of ordinary skill in the art will understand and implement the present invention without undue burden.
From the above description of the embodiments, it will be apparent to those skilled in the art that the embodiments may be implemented by means of software plus necessary general hardware platforms, or of course may be implemented by means of hardware. Based on this understanding, the foregoing technical solution may be embodied essentially or in a part contributing to the prior art in the form of a software product, which may be stored in a computer readable storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for causing a computer device (which may be a personal computer, a statistics server, or a network device, etc.) to perform the page wake-up analysis method described in the various embodiments or some parts of the embodiments.
Furthermore, in the present disclosure, such as "first," "second," and the like, are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include at least one such feature. In the description of the present invention, the meaning of "plurality" means at least two, for example, two, three, etc., unless specifically defined otherwise.
Moreover, in the present invention, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
Furthermore, in the description herein, reference to the terms "one embodiment," "some embodiments," "examples," "specific examples," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, schematic representations of the above terms are not necessarily directed to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, the different embodiments or examples described in this specification and the features of the different embodiments or examples may be combined and combined by those skilled in the art without contradiction.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present invention, and are not limiting; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention.
Claims (10)
1. A data statistics method, applied to a page server, comprising:
when a page loading event of the terminal is detected, acquiring a target page awakening identifier from a statistics server;
when a control used for jumping from a page to an application program on a page loaded by the terminal is triggered, waking up the application program on the terminal and sending the target page wake-up identification to the terminal so as to instruct the terminal to send the target page wake-up identification and the application program identification of the application program to the statistics server after opening the application program, so that the statistics server adds 1 to the page wake-up times corresponding to the application program identification after determining that the target page wake-up identification is the effective identification according to the current effective page wake-up identification; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
2. The data statistics method according to claim 1, wherein waking up the application on the terminal and sending the target page wake-up identifier to the terminal specifically comprises:
If the terminal is detected to be provided with the application program, acquiring a URI Scheme address of the application program, and splicing the target page wake-up identifier in the URI Scheme address so as to send the target page wake-up identifier to the terminal when the application program is waken up through the URI Scheme address.
3. The data statistics method according to claim 1, wherein waking up the application on the terminal and sending the target page wake-up identifier to the terminal specifically comprises:
and if the terminal is detected to not install the application program, calling a download page of the application program according to the download address of the application program so as to enable the terminal to download, install and open the application program, and storing the target page wake-up identification to a designated storage position of the terminal so as to enable the terminal to read the target page wake-up identification according to the designated storage position.
4. A data statistics method, applied to a statistics server, comprising:
according to the request of the page server, a target page wake-up identification is sent to the terminal; the request is sent by the page server when the page loading event of the terminal is detected;
The sending the target page wake-up identification to the terminal comprises the following steps:
sending a target page awakening identifier to a page server so that when the page server detects that a control for jumping from a page to an application program on a page loaded by a terminal is triggered, the page server awakens the application program on the terminal and sends the target page awakening identifier to the terminal;
receiving a target page wake-up identifier and an application program identifier which are sent by a terminal after the application program is opened; the target page wake-up mark is sent to the terminal after the page server detects that a control for jumping from the page to the application program on the page loaded by the terminal is triggered and wakes up the application program;
after determining that the target page awakening identifier is an effective identifier according to the current effective page awakening identifier, adding 1 to page awakening times corresponding to the application program identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
5. A data statistics apparatus, for use with a page server, comprising:
The acquisition module is used for acquiring a target page wake-up identifier from the statistics server when the page loading event of the terminal is detected;
the wake-up module is used for waking up the application program on the terminal and sending the target page wake-up identification to the terminal when a control for jumping from the page to the application program on the page loaded by the terminal is triggered, so as to instruct the terminal to send the target page wake-up identification and the application program identification of the application program to the statistics server after the application program is opened, and enable the statistics server to add 1 to the page wake-up times corresponding to the application program identification after determining that the target page wake-up identification is the effective identification according to the current effective page wake-up identification; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
6. The data statistics apparatus of claim 5, wherein the wake module is configured to, when waking up the application on the terminal and sending the target page wake-up identifier to the terminal:
If the terminal is detected to be provided with the application program, acquiring a URI Scheme address of the application program, and splicing the target page wake-up identifier in the URI Scheme address so as to send the target page wake-up identifier to the terminal when the application program is waken up through the URI Scheme address.
7. A data statistics apparatus, for use in a statistics server, comprising:
the sending module is used for sending a target page awakening identifier to the terminal according to the request of the page server; the request is sent by the page server when the page loading event of the terminal is detected;
the sending the target page wake-up identification to the terminal comprises the following steps:
sending a target page awakening identifier to a page server so that when the page server detects that a control for jumping from a page to an application program on a page loaded by a terminal is triggered, the page server awakens the application program on the terminal and sends the target page awakening identifier to the terminal;
the receiving module is used for receiving a target page wake-up identifier and an application program identifier which are sent by the terminal after the application program is opened; the target page wake-up mark is sent to the terminal after the page server detects that a control for jumping from the page to the application program on the page loaded by the terminal is triggered and wakes up the application program;
The statistics module is used for adding 1 to the page wake-up times corresponding to the application program identifier after determining that the target page wake-up identifier is an effective identifier according to the current effective page wake-up identifier; the current effective page wake-up identifier is a page wake-up identifier generated by the statistical server within a preset time period from the current time.
8. A page server comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the data statistics method as claimed in any one of claims 1 to 3 when executing the computer program.
9. A statistics server comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor implements the data statistics method as recited in claim 4 when executing the computer program.
10. A non-transitory computer readable storage medium having stored thereon a computer program, which when executed by a processor implements a data statistics method according to any of claims 1 to 3 or a data statistics method according to claim 4.
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| WO2017162072A1 (en) * | 2016-03-25 | 2017-09-28 | 阿里巴巴集团控股有限公司 | Method and device for jumping between pages |
| CN106528657A (en) * | 2016-10-19 | 2017-03-22 | 广东欧珀移动通信有限公司 | Control method and device for browser skipping to application program |
| CN107515764A (en) * | 2017-07-28 | 2017-12-26 | 平安科技（深圳）有限公司 | Application program page deployment method, terminal and computer-readable recording medium |
| CN109002457A (en) * | 2018-05-29 | 2018-12-14 | 北京五八信息技术有限公司 | Downloading channel statistical processing methods, device and the electronic equipment of application program |
| CN109697164A (en) * | 2018-12-17 | 2019-04-30 | 北京城市网邻信息技术有限公司 | Test method, device, storage medium and the terminal of App have been adjusted in browser |
| CN110177135A (en) * | 2019-05-21 | 2019-08-27 | 深圳壹账通智能科技有限公司 | Channel information processing method, device and the computer equipment of application program |
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