CN111385190A - Message sending method and device, electronic equipment and storage medium - Google Patents

Message sending method and device, electronic equipment and storage medium Download PDF

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Publication number
CN111385190A
CN111385190A CN202010153049.6A CN202010153049A CN111385190A CN 111385190 A CN111385190 A CN 111385190A CN 202010153049 A CN202010153049 A CN 202010153049A CN 111385190 A CN111385190 A CN 111385190A
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China
Prior art keywords
message
information
sending
user
message sending
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CN202010153049.6A
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CN111385190B (en
Inventor
赵彤
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Hangzhou Weipei Network Technology Co ltd
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Hangzhou Weipei Network Technology Co ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21Monitoring or handling of messages
    • H04L51/214Monitoring or handling of messages using selective forwarding
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/42Mailbox-related aspects, e.g. synchronisation of mailboxes
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12Messaging; Mailboxes; Announcements
    • H04W4/14Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]

Abstract

The embodiment of the invention provides a message sending method, a message sending device, electronic equipment and a storage medium. The method comprises the following steps: acquiring message creating information designated by a message sender; wherein the message creation information includes: message content, portrait data of a user group as a message recipient, and a message transmission medium; determining account information belonging to the message transmission medium from user information of the user matched with the portrait data; and sending the message content and the account information to a message sending management platform corresponding to the message sending medium so that the message sending management platform sends the message content to the received account information. Compared with the prior art, the scheme provided by the embodiment of the invention can save the time for obtaining the account information, and further improve the message sending efficiency.

Description

Message sending method and device, electronic equipment and storage medium
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a message sending method, an apparatus, an electronic device, and a storage medium.
Background
Currently, for operators of internet products, sending various messages related to products to users of the products plays a very important role in maintaining user viscosity and attracting new users.
The operator may send the message to the product user in various manners such as a short message, a mail, a station mail, and the like, for example, sending the product update information to the product user through the station mail, sending the function activation instruction to the product user through the mail, and the like.
Generally, in the related art, when an operator sends a message to a product user, the method adopted by the operator is as follows: sorting user information of product users needing to send messages to obtain certain types of account information, such as mobile phone numbers, mailboxes and the like, of the product users needing to send the messages, wherein the account information is used for receiving the messages; then, the sorted account information of a certain type and the message content to be sent are provided for technical departments cooperating inside or outside the company so as to achieve the purpose of sending messages in batches.
However, in the related art, before sending a message each time, in order to obtain account information of a product user who needs to send the message, an operator needs to perform a tedious user information statistics work, and since the user information statistics needs to go through a series of processes such as screening, proofreading, and summarizing, the operator needs to spend a lot of time to obtain the account information, thereby resulting in a low message sending efficiency, and even a message content may not be sent to the product user in time.
Disclosure of Invention
Embodiments of the present invention provide a message sending method, an apparatus, an electronic device, and a storage medium, so as to save time required for obtaining account information, and further improve message sending efficiency.
The specific technical scheme is as follows:
in a first aspect, an embodiment of the present invention provides a message sending method, where the method includes:
acquiring message creating information designated by a message sender; wherein the message creation information includes: message content, portrait data of a user group as a message recipient, and a message transmission medium;
determining account information belonging to the message transmission medium from user information of the user matched with the portrait data;
and sending the message content and the account information to a message sending management platform corresponding to the message sending medium so that the message sending management platform sends the message content to the received account information.
Optionally, in a specific implementation manner, the message creation information further includes message sending time information; before the step of determining account information belonging to the message transmission medium from among user information of the user matched with the portrait data, the method further includes:
determining a message sending time based on the message sending time information;
the step of determining account information belonging to the message transmission medium from user information of the user matched with the portrait data includes:
when the message transmission time is reached, account information belonging to the message transmission medium is determined from user information of the user matched with the portrait data.
Optionally, in a specific implementation manner, the step of determining a message sending time based on the message sending time information includes:
creating a message execution plan for instructing to execute a message transmission action based on the message transmission time information; wherein the message execution plan comprises a message sending time;
the step of determining account information belonging to the message transmission medium from user information of a user matched with the portrait data at the time of the message transmission includes:
when the message sending time included in the message execution plan is reached, acquiring the portrait data and the message sending media matched with the message sending time from target message creating information; the target message creating information is message creating information containing message sending time information corresponding to the message sending time;
determining account information belonging to the acquired message transmission medium from user information of the user matched with the acquired portrait data;
the step of sending the message content and the account information to a message sending management platform corresponding to the message sending medium includes:
and acquiring the message content from the target message creating information, and sending the acquired message content and the determined account information to a message sending management platform corresponding to the acquired message sending medium.
Optionally, in a specific implementation manner, before the step of creating, based on the message sending time information, a message execution plan for instructing to execute a message sending action, the method further includes:
acquiring a test account corresponding to the message sending party and matched with the message sending medium;
sending the message content and the test account to a message sending management platform corresponding to the message sending medium so that the message sending management platform sends the message content to the test account;
and after the test account is determined to successfully receive the message content, the step of creating a message execution plan for indicating to execute a message sending action based on the message sending time information is executed.
Optionally, in a specific implementation manner, the step of obtaining the message creation information specified by the message sender includes:
outputting an interactive interface for specifying message creation information;
and acquiring message creation information specified by the message sender based on the interactive interface.
Optionally, in a specific implementation manner, the method further includes:
acquiring message delivery information fed back by the message delivery management platform;
wherein the messaging information comprises: a delivery rate of the message content and/or a failure reason for delivery of the message content.
Optionally, in a specific implementation manner, the method further includes:
and acquiring user behavior data of the user as the message receiver aiming at the message content.
In a second aspect, an embodiment of the present invention provides a message sending apparatus, where the apparatus includes:
the information acquisition module is used for acquiring message creation information appointed by a message sender; wherein the message creation information includes: message content, portrait data of a user group as a message recipient, and a message transmission medium;
the information determining module is used for determining account information belonging to the message sending medium from the user information of the user matched with the portrait data;
and the information sending module is used for sending the information content and the account information to an information sending management platform corresponding to the information sending medium so that the information sending management platform sends the information content to the received account information.
Optionally, in a specific implementation manner, the message creation information further includes message sending time information; the device further comprises: a sending time determining module;
the sending time determining module is used for determining the message sending time based on the message sending time information before the account information belonging to the message sending medium is determined from the user information of the user matched with the portrait data;
the information determining module is specifically configured to determine account information belonging to the message sending medium from user information of the user matched with the portrait data when the message sending time is reached.
Optionally, in a specific implementation manner, the sending time determining module is specifically configured to create, based on the message sending time information, a message execution plan for instructing to execute a message sending action; wherein the message execution plan comprises a message sending time;
the information determining module is specifically configured to, when the message sending time included in the message execution plan is reached, acquire the portrait data and the message sending medium that match the message sending time from target message creation information; the target message creating information is message creating information containing message sending time information corresponding to the message sending time; determining account information belonging to the acquired message transmission medium from user information of the user matched with the acquired portrait data;
the information sending module is specifically configured to obtain the message content from the target message creation information, and send the obtained message content and the determined account information to a message sending management platform corresponding to the obtained message sending medium.
Optionally, in a specific implementation manner, the apparatus further includes a message testing module, where the message testing module is configured to obtain a test account corresponding to the message sender and matched with the message sending medium before creating a message execution plan for instructing to execute a message sending action based on the message sending time information; sending the message content and the test account to a message sending management platform corresponding to the message sending medium so that the message sending management platform sends the message content to the test account; and after the test account is determined to successfully receive the message content, the step of creating a message execution plan for indicating to execute a message sending action based on the message sending time information is executed.
Optionally, in a specific implementation manner, the information obtaining module 910 is specifically configured to output an interactive interface for specifying message creation information; and acquiring message creation information specified by the message sender based on the interactive interface.
Optionally, in a specific implementation manner, the apparatus further includes a first feedback information obtaining module;
the first feedback information acquisition module is used for acquiring the message delivery information fed back by the message delivery management platform; wherein the messaging information comprises: a delivery rate of the message content and/or a failure reason for delivery of the message content.
Optionally, in a specific implementation manner, the apparatus further includes a second feedback information obtaining module;
the second feedback information acquisition module is configured to acquire user behavior data of a user as the message receiver for the message content.
In a third aspect, an embodiment of the present invention provides an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor and the communication interface complete communication between the memory and the processor through the communication bus;
a memory for storing a computer program;
the processor is configured to implement the steps of any of the message sending methods provided in the embodiments of the present invention when executing the program stored in the memory.
In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, where a computer program is stored in the computer-readable storage medium, and when the computer program is executed by a processor, the computer program implements the steps of any of the message sending methods provided in the embodiments of the present invention.
In a fifth aspect, embodiments of the present invention further provide a computer program product including instructions, which, when run on a computer, cause the computer to perform the steps of any of the message sending methods provided in the embodiments of the present invention.
The embodiment of the invention has the following beneficial effects:
by applying the scheme provided by the embodiment of the invention, the portrait data of the user group which is indicated by the message sender and serves as the message receiver can be directly acquired when the message is sent, and further, the account information belonging to the message sending medium indicated by the message sender can be determined in the user information of the user matched with the portrait data directly according to the portrait data. Further, the message content indicated by the message sender and the determined account information may be sent to a message sending management platform corresponding to the message sending medium, so that the message sending management platform may send the message content to the determined account information. Thus, the message sending can be completed by the message sending management platform corresponding to the message sending medium.
Based on the above, by applying the scheme provided by the embodiment of the invention, when the account information of the user needing to send the message is determined, the image data and the message sending media of the user group which is indicated by the message sending party and is used as the message receiving party can be directly utilized to determine the user information of the user matched with the image data in batch at one time, and further, the account information belonging to the message sending media in the user information is determined in batch at one time. That is to say, when determining the account information of the user who needs to send the message, the message sender does not need to perform tedious user information statistics work, but can directly determine the required account information in batch at one time, so that the time required for obtaining the account information can be greatly saved, and further, the message sending efficiency is improved. Furthermore, the message content can be ensured to be sent to the user needing to send the message in time.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart illustrating a first message sending method according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart of an embodiment of S100 in FIG. 1;
FIG. 3(a) is a schematic illustration of an interactive interface for specifying message creation information;
FIG. 3(b) is a schematic diagram of another interactive interface for specifying message creation information;
fig. 4 is a flowchart illustrating a second message sending method according to an embodiment of the present invention;
fig. 5 is a flowchart illustrating a third method for sending a message according to an embodiment of the present invention;
fig. 6 is a flowchart illustrating a fourth message sending method according to an embodiment of the present invention;
fig. 7 is a flowchart illustrating a fifth message sending method according to an embodiment of the present invention;
fig. 8(a) is a flowchart illustrating a sixth message sending method according to an embodiment of the present invention;
fig. 8(b) is a flowchart illustrating a seventh message sending method according to an embodiment of the present invention;
fig. 9 is a schematic structural diagram of a message sending apparatus according to an embodiment of the present invention;
fig. 10 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the related art, when an operator sends a message to a product user, before sending the message each time, the operator needs to perform cumbersome user information statistics work in order to obtain account information of the product user who needs to send the message, and since the user information statistics needs to go through a series of processes such as screening, proofreading, and summarizing, the operator needs to spend a lot of time to obtain the account information, thereby resulting in low message sending efficiency and even possibly failure to send message content to the product user in time.
In order to solve the technical problem, an embodiment of the present invention provides a message sending method. The method can be applied to any electronic device needing message sending, such as a tablet computer, a desktop computer, a notebook computer and the like. Therefore, the embodiments of the present invention are not limited to the specific examples, and will be referred to as electronic devices hereinafter.
In addition, the electronic device may execute a message sending method provided by the embodiment of the present invention in various forms, for example, the electronic device may install a client for executing the message sending method, and further, execute the message sending method through the client, and for example, the electronic device may be provided with a function module for executing the message sending method, and further, execute the message sending method through the function module, and the like. In this regard, the embodiments of the present invention are not limited to the specific embodiments.
The message sending method provided by the embodiment of the invention comprises the following steps:
acquiring message creating information designated by a message sender; wherein the message creation information includes: message content, portrait data of a user group as a message recipient, and a message transmission medium;
determining account information belonging to the message transmission medium from user information of the user matched with the portrait data;
and sending the message content and the account information to a message sending management platform corresponding to the message sending medium so that the message sending management platform sends the message content to the received account information.
As can be seen from the above, with the solution provided by the embodiment of the present invention, when sending a message, image data of a user group as a message recipient indicated by a message sender can be directly obtained, and further, account information belonging to a message sending medium indicated by the message sender can be directly determined in user information of a user matched with the image data according to the image data. Further, the message content indicated by the message sender and the determined account information may be sent to a message sending management platform corresponding to the message sending medium, so that the message sending management platform may send the message content to the determined account information. Thus, the message sending can be completed by the message sending management platform corresponding to the message sending medium.
Based on the above, by applying the scheme provided by the embodiment of the invention, when the account information of the user needing to send the message is determined, the image data and the message sending media of the user group which is indicated by the message sending party and is used as the message receiving party can be directly utilized to determine the user information of the user matched with the image data in batch at one time, and further, the account information belonging to the message sending media in the user information is determined in batch at one time. That is to say, when determining the account information of the user who needs to send the message, the message sender does not need to perform tedious user information statistics work, but can directly determine the required account information in batch at one time, so that the time required for obtaining the account information can be greatly saved, and further, the message sending efficiency is improved. Furthermore, the message content can be ensured to be sent to the user needing to send the message in time.
A message sending method provided in an embodiment of the present invention is specifically described below.
Fig. 1 is a flowchart illustrating a message sending method according to an embodiment of the present invention, as shown in fig. 1, the message sending method may include the following steps:
s100: acquiring message creating information designated by a message sender;
wherein the message creation information includes: message content, portrait data of a user group as a message recipient, and a message transmission medium;
it will be appreciated that when a message sender wants to send a message to certain users, the message sender can predetermine the content of the message to be sent, the group of users who are message recipients, and the message sending medium used to send the content of the message, i.e., the message sender can predetermine which messages are sent to which users by what means.
Based on this, when the electronic device executes a message sending method provided by the embodiment of the present invention, the electronic device can first acquire the message content designated by the message sender, the portrait data of the user group as the message receiver, and the message sending media. The message content, the portrait data of the user group as the message receiver and the message sending media are the message creating information appointed by the message sender.
Among them, the image data of the user group as the message recipient is data information representing the group characteristics of the user group as the message recipient, and the electronic device can specify the user as the message recipient from among a large number of users by using the image data.
For example, if the image data of the user group as the message recipient is age a, the electronic device can identify a user with age a included in the user information as the message recipient from among a plurality of users; for another example, if the image data of the user group as the message recipient is national B, the electronic device can identify a user with age a included in the user information as the message recipient from a plurality of users; this is all reasonable.
The electronic device may perform the step S100 in various ways, and the embodiment of the present invention is not limited in particular.
Optionally, in a specific implementation manner, as shown in fig. 2, the step S100 may include the following steps:
s201: outputting an interactive interface for specifying message creation information;
s202: and acquiring message creating information which is specified by the message sender based on the interactive interface.
When sending a message, the electronic device may first output an interactive interface for specifying message creation information, and then the message sender may operate the interactive interface to specify the message creation information.
For example, a message sender may enter message content in the interactive interface, and for example, the message sender may select a message sending medium and portrait data of a user population as a message recipient in a menu of items in the interactive interface.
In this way, when the operation of the message sender on the interactive interface is detected, the electronic equipment can acquire the message creation information specified by the message sender based on the interactive interface.
For example, as shown in fig. 3(a) and 3(b), there is a schematic view of an interactive interface for specifying message creation information. Specifically, the method comprises the following steps:
as shown in fig. 3(a), the reach-to-touch manner is various message sending media, and the message sender can select a required message sending medium by a click-and-select manner; moreover, the message sender can select the push type of the sent message in a pull-down menu of the item of the push type; furthermore, the message sender can fill in the message content to be sent in the advertisement external link, the push title and the push content, wherein it should be noted that the advertisement external link refers to various links carried in the message content to be sent, so that the message receiver can jump to a corresponding network interface through the advertisement external link when receiving the message content.
Further, by clicking on the object selection portion, the message sender can specify the portrait data of the user as the message recipient, the specific interactive interface contents of which are specified for the message recipient as shown in fig. 3 (b).
Further, by the click operation at the trigger setting section, the message sender can also specify message sending time information of message sending, for example, whether to send at a fixed time, whether to send periodically, and at the time of periodic sending, a time interval between two times of sending, and the like.
S102: determining account information belonging to a message transmission medium from user information of a user matched with the portrait data;
after acquiring the message creation information specified by the message sender, the electronic device may first determine user information of the user that matches the portrait data of the user group that is the message recipient included in the message creation information.
It is understood that the same user may have account information belonging to various types, each of which belongs to a type of message transmission medium, so that account information belonging to various types of message transmission media may also exist in the user information of the user determined by the electronic device to match with the portrait data specified by the message sender, and since the message sender specifies the message transmission medium used for this message transmission, the electronic device may further determine account information belonging to the message transmission medium specified by the message sender from the determined user information.
For example, when the message transmission medium designated by the message sender is a mail, the electronic device may determine a mail address from user information of the user matching with the portrait data designated by the message sender; for another example, when the message transmission medium designated by the message sender is a short message, the electronic device can specify a mobile phone number from the user information of the user matching the portrait data designated by the message sender.
Optionally, the message sender may preset a message database, where the message database records user information and portrait data of each user, and the electronic device may access the database, so that after obtaining the message creation information specified by the message sender, the electronic device may access the database to determine account information belonging to a message sending medium specified by the message sender from user information of a user matching the portrait data specified by the message sender.
S103: and sending the message content and the account information to a message sending management platform corresponding to the message sending medium so that the message sending management platform sends the message content to the received account information.
Furthermore, after the account information is acquired, the electronic device may send the message content in the acquired message creation information and the determined account information to a message sending management platform corresponding to a message sending medium included in the acquired message creation information.
Therefore, after the message content and the account information are received by the message sending management platform, the received message content can be sent to the received account information. Furthermore, the message sending party can complete the message sending to each user in the user group as the message receiving party by the message sending management platform.
Based on the above, by applying the scheme provided by the embodiment of the invention, when the account information of the user needing to send the message is determined, the image data and the message sending media of the user group which is indicated by the message sending party and is used as the message receiving party can be directly utilized to determine the user information of the user matched with the image data in batch at one time, and further, the account information belonging to the message sending media in the user information is determined in batch at one time. That is to say, when determining the account information of the user who needs to send the message, the message sender does not need to perform tedious user information statistics work, but can directly determine the required account information in batch at one time, so that the time required for obtaining the account information can be greatly saved, and further, the message sending efficiency is improved. Furthermore, the message content can be ensured to be sent to the user needing to send the message in time.
In addition, by applying the scheme provided by the embodiment of the invention, the message sending party can designate the message sending media for executing the message content sent this time in the plurality of message sending media, so that the electronic device can directly interact with the message sending management platform corresponding to the message sending media designated by the message sending party without the need that the message sending party goes to select from the plurality of message sending management platforms. That is to say, the electronic device can be unified with the message sending functions of multiple message sending media at the electronic device to avoid the message sender from selecting the message sending management platform one by one, thereby further simplifying the actions required to be executed when the message sender sends the message, further saving the time required by message sending, and improving the message sending efficiency.
It is to be understood that, when specifying the message creation information, the message sender may not send the message content included in the message creation information immediately, that is, the message sender may specify the sending time information of the message content, and thus, the message sender may specify when the message content is sent, or at what time law.
Based on this, optionally, in a specific implementation manner, the message creation information may further include message sending time information;
correspondingly, as shown in fig. 4, in this specific implementation manner, the message sending method provided in the embodiment of the present invention may further include the following step S101:
s101: determining a message sending time based on the message sending time information;
optionally, as shown in the touch setting part in fig. 3(a), the message sending time information may be a specific time, so that the specific time is a message sending time specified by the message sender, that is, the message sender specifies that the message content is sent to the message receiver at the specific time.
Based on this, the electronic device can determine the message transmission time information as the message transmission time.
Alternatively, as shown in the reach setting part of fig. 3(a), the message sending time information may include a message sending start time, a message sending end time, a message sending time interval, and a time law of periodic sending, that is, the message sender specifies that the message content is periodically sent to the message receiver according to the message sending time interval in a time period between the message sending start time and the message sending end time.
Based on this, the electronic device may determine each message transmission time within the time period between the message transmission start time and the message transmission end time according to the message transmission time interval.
Further, in this embodiment, the step S102 of identifying account information belonging to a message transmission medium from among user information of a user matching the image data may include the step S102A of:
S102A: when the message transmission time is reached, account information belonging to a message transmission medium is specified from user information of the user matching the image data.
In this specific implementation manner, when the determined message sending time is reached, the electronic device may determine account information belonging to a message sending medium from user information of the user matched with the portrait data, and continue to execute step S103, so as to send the message content and the account information to the message sending management platform corresponding to the message sending medium, so that the message sending management platform sends the message content to the received account information.
Optionally, in a specific implementation manner, as shown in fig. 5, on the basis of the specific implementation manner shown in fig. 4, the step S101, determining the message sending time based on the message sending time information, may include the following step S101A:
S101A: creating a message execution plan for instructing execution of a message transmission action based on the message transmission time information;
the message execution plan comprises message sending time;
after obtaining the message creation information specified by the message sender, the electronic device may create a corresponding message execution plan based on the message sending time information included in the message creation information. Specifically, the method comprises the following steps:
the created message execution plan includes the message sending time, and the message execution plan can be used for instructing the electronic equipment to execute the message sending action at the included message sending time.
Accordingly, in this embodiment, the step S102A, when the message sending time is reached, may be performed to determine account information belonging to a message sending medium from user information of a user matching the image data, and may include the following steps S102B and S102C:
S102B: when the message sending time included in the message execution plan is reached, acquiring portrait data and a message sending medium matched with the message sending time from the target message creating information;
the target message creating information is message creating information containing message sending time information corresponding to the message sending time;
S102C: determining account information belonging to the acquired message transmission medium from user information of the user matched with the acquired portrait data;
it will be appreciated that a message sender may specify a plurality of different message creation information, and that the message content, the profile data of a user group as a message recipient, the message transmission media, and the message transmission time information included in the different message creation information may not be identical, and further, the message transmission action indicated by each message execution plan created by the electronic device may be different.
That is, when the message transmission timing included in different message execution plans is reached, the content of the message to be transmitted, the portrait data of the user group as the message recipient, and the message transmission medium may be different.
Based on this, for each message execution plan, when the message transmission time included in the message execution plan is reached, the electronic device can acquire the portrait data and the message transmission medium included in the message creation information from the message creation information including the message transmission time information corresponding to the message transmission time. Obviously, the obtained portrait data and the message transmission medium are the portrait data and the message transmission medium matched with the message transmission time.
Further, the electronic device may specify user information of the user matching the acquired image data, and specify account information belonging to the acquired message transmission medium from the specified user information.
Correspondingly, in this specific implementation manner, the step S103 of sending the message content and the account information to the message sending management platform corresponding to the message sending medium may include the following step S103A:
S103A: and acquiring message content from the target message creating information, and sending the acquired message content and the determined account information to a message sending management platform corresponding to the acquired message sending medium.
Further, for each message execution plan, after obtaining the portrait data and the message transmission medium that match the message transmission time included in the message execution plan, the electronic device may further obtain the message content included in the message creation information from the message creation information that includes the message transmission time information corresponding to the message transmission time.
In this way, for each message execution plan, the electronic device may send the acquired message content and the determined account information to the message sending management platform corresponding to the acquired message sending medium.
Generally, when a message sender sends a message, in order to ensure that the message sending can be normally performed, a preset test account may be used to test the message to be sent.
Based on this, optionally, in a specific implementation manner, on the basis of the specific implementation manner shown in fig. 5, as shown in fig. 6, the message sending method provided in the embodiment of the present invention may further include the following steps S100A and S100B:
S100A: acquiring a test account corresponding to a message sending party and matched with a message sending medium;
S100B: sending the message content and the test account to a message sending management platform corresponding to a message sending medium so that the message sending management platform sends the message content to the test account; after determining that the test account successfully receives the message content, the above step S101A is executed.
After the message creating information is appointed, the message sender can also input a test account number which corresponds to the message sender and is matched with the appointed message sending medium; furthermore, after the electronic device obtains the test account, the electronic device can send the message content specified by the message sender and the test account to the message sending management platform corresponding to the message sending medium specified by the message sender.
Therefore, after receiving the message content and the test account, the message sending management platform can send the message content to the test account. Furthermore, the message receiving is convenient by checking the test account to determine whether the message content is successfully received.
When the message receiver determines that the test account successfully receives the message content, the message sender may send the successfully sent message to the electronic device, so that the electronic device determines that the test account successfully receives the message content, and further, the electronic device may continue to perform the subsequent step S101A, and create a message execution plan for instructing to execute a message sending action based on the message sending time information.
After each message transmission is completed, the message sender may wish to know message delivery information of the indicated message content, e.g., whether the message content was successfully sent to the indicated message recipient; for another example, if there are users in the indicated message recipient who have not received the indicated message content, a reason for the transmission failure, etc. Thus, the message sender can provide data support for subsequent related service adjustment and optimization according to the message delivery information.
Based on this, optionally, in a specific implementation manner, as shown in fig. 7, the message sending method provided in the embodiment of the present invention may further include the following step S104:
s104: acquiring message delivery information fed back by a message delivery management platform;
wherein the messaging information comprises: a delivery rate of the message content and/or a failure reason for the delivery of the message content.
After the message sending management platform sends the message content designated by the message sender to the received account information, the message sending management platform can collect the message delivery information of the message content and feed back the collected message delivery information to the electronic device. Thus, the electronic device can know the message delivery information fed back by the message delivery management platform.
The message delivery information may only include the delivery rate of the message content, may only include the reason for the failure in sending the message content, and may also include the delivery rate of the message content and the reason for the failure in sending the message content. Of course, the messaging information may also include other information related to the sending of the message.
In addition, after each message is sent, the message sender can obtain feedback of the message receiver for the message content after the message receiver wants to receive the message content, for example, the message content is viewed, and for example, when the message content includes a link, the link is clicked to view the jumped webpage content; for another example, when the message content is client upgrade information, the client is upgraded, and so on.
Based on this, optionally, in a specific implementation manner, on the basis of the specific implementation manners shown in fig. 1 and fig. 7, as shown in fig. 8(a) and fig. 8(b), the message sending method provided in the embodiment of the present invention may further include the following step S105:
s105: and acquiring user behavior data of a user as a message receiver aiming at the message content.
After the message sending management platform sends the message content designated by the message sender to the received account information, the electronic device can acquire user behavior data of the user as the message receiver for the message content.
The user's literary data may be any literary data executed by the user as the message recipient for the message content, for example, the number of users who view the message content among the users as the message recipient, or the number of users who click a link included in the message content among the users as the message recipient.
The electronic device may obtain the user literary data in a variety of ways, for example, the webpage jump data fed back by the webpage server corresponding to the link included in the message content may be determined as the number of users who click the link included in the message content among the users who are the message recipients.
In addition, it should be noted that, when applying the message sending method provided by the embodiment of the present invention, optionally, when specifying the message creation information, the message receiver may first log in the message sending management account of the message receiver, and further, when the log-in of the message sending management account of the message receiver is successful, specify the message creation information, so that the electronic device executes the message sending method provided by the embodiment of the present invention.
For example, if a client for executing the message sending method provided by the embodiment of the present invention is installed in the electronic device, the message sender needs to log in the client through its own message sending management account and password;
for another example, when the electronic device obtains the message creation information specified by the message receiver through a web page, the electronic device first outputs a login interface when opening the web page, and then the message sender needs to input its own message sending management account and password in the login interface to complete login. And then, after the message sending management account of the message sender logs in, continuously outputting an interactive interface for specifying message creation information.
Therefore, the message sender specifies the message creation information on the basis of successfully logging in the message sending management account of the message sender, and further, the electronic equipment executes the message sending method provided by the embodiment of the invention, so that the electronic equipment can establish the corresponding relation among the message sending management account of the message sender, the message creation information and various types of subsequently obtained feedback information, and therefore, the related information of the message sending action corresponding to each message sender can be obtained, the management of daily work of the message sender is improved, and the difficulty of data statistics of the message sender in the following process is reduced.
Corresponding to the message sending method provided by the embodiment of the invention, the embodiment of the invention also provides a message sending device.
Fig. 9 is a schematic structural diagram of a message sending apparatus according to an embodiment of the present invention, and as shown in fig. 9, the message sending apparatus according to the embodiment of the present invention may include the following modules:
an information obtaining module 910, configured to obtain message creation information specified by a message sender; wherein the message creation information includes: message content, portrait data of a user group as a message recipient, and a message transmission medium;
an information determining module 920, configured to determine account information belonging to the message sending medium from user information of the user matching the portrait data;
an information sending module 930, configured to send the message content and the account information to a message sending management platform corresponding to the message sending medium, so that the message sending management platform sends the message content to the received account information.
As can be seen from the above, with the solution provided by the embodiment of the present invention, when sending a message, image data of a user group as a message recipient indicated by a message sender can be directly obtained, and further, account information belonging to a message sending medium indicated by the message sender can be directly determined in user information of a user matched with the image data according to the image data. Further, the message content indicated by the message sender and the determined account information may be sent to a message sending management platform corresponding to the message sending medium, so that the message sending management platform may send the message content to the determined account information. Thus, the message sending can be completed by the message sending management platform corresponding to the message sending medium.
Based on the above, by applying the scheme provided by the embodiment of the invention, when the account information of the user needing to send the message is determined, the image data and the message sending media of the user group which is indicated by the message sending party and is used as the message receiving party can be directly utilized to determine the user information of the user matched with the image data in batch at one time, and further, the account information belonging to the message sending media in the user information is determined in batch at one time. That is to say, when determining the account information of the user who needs to send the message, the message sender does not need to perform tedious user information statistics work, but can directly determine the required account information in batch at one time, so that the time required for obtaining the account information can be greatly saved, and further, the message sending efficiency is improved. Furthermore, the message content can be ensured to be sent to the user needing to send the message in time.
Optionally, in a specific implementation manner, the message creation information further includes message sending time information; the device further comprises: a sending time determining module;
the sending time determining module is used for determining the message sending time based on the message sending time information before the account information belonging to the message sending medium is determined from the user information of the user matched with the portrait data;
the information determining module 920 is specifically configured to determine account information belonging to the message sending medium from the user information of the user matched with the portrait data when the message sending time is reached.
Optionally, in a specific implementation manner, the sending time determining module is specifically configured to create, based on the message sending time information, a message execution plan for instructing to execute a message sending action; wherein the message execution plan comprises a message sending time;
the information determining module 920 is specifically configured to, when the message sending time included in the message execution plan is reached, obtain the portrait data and the message sending medium that match the message sending time from target message creation information; the target message creating information is message creating information containing message sending time information corresponding to the message sending time; determining account information belonging to the acquired message transmission medium from user information of the user matched with the acquired portrait data;
the information sending module 930 is specifically configured to obtain the message content from the target message creation information, and send the obtained message content and the determined account information to a message sending management platform corresponding to the obtained message sending medium.
Optionally, in a specific implementation manner, the apparatus further includes a message testing module, where the message testing module is configured to obtain a test account corresponding to the message sender and matched with the message sending medium before creating a message execution plan for instructing to execute a message sending action based on the message sending time information; sending the message content and the test account to a message sending management platform corresponding to the message sending medium so that the message sending management platform sends the message content to the test account; and after the test account is determined to successfully receive the message content, the step of creating a message execution plan for indicating to execute a message sending action based on the message sending time information is executed.
Optionally, in a specific implementation manner, the information obtaining module 910 is specifically configured to output an interactive interface for specifying message creation information; and acquiring message creation information specified by the message sender based on the interactive interface.
Optionally, in a specific implementation manner, the apparatus further includes a first feedback information obtaining module;
the first feedback information acquisition module is used for acquiring the message delivery information fed back by the message delivery management platform; wherein the messaging information comprises: a delivery rate of the message content and/or a failure reason for delivery of the message content.
Optionally, in a specific implementation manner, the apparatus further includes a second feedback information obtaining module;
the second feedback information acquisition module is configured to acquire user behavior data of a user as the message receiver for the message content.
Corresponding to the message sending method provided by the above embodiment of the present invention, the embodiment of the present invention further provides an electronic device, as shown in fig. 10, including a processor 1001, a communication interface 1002, a memory 1003 and a communication bus 1004, where the processor 1001, the communication interface 1002 and the memory 1003 complete mutual communication through the communication bus 1004,
a memory 1003 for storing a computer program;
the processor 1001 is configured to implement the steps of any message sending method provided in the above embodiment of the present invention when executing the program stored in the memory 1003.
The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the electronic equipment and other equipment.
The Memory may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic device, discrete hardware component.
In another embodiment provided by the present invention, a computer-readable storage medium is further provided, in which a computer program is stored, and the computer program, when executed by a processor, implements the steps of any of the message sending methods provided by the above embodiments of the present invention.
In a further embodiment provided by the present invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the steps of any of the message sending methods provided by the embodiments of the present invention described above.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, apparatus embodiments, electronic device embodiments, computer-readable storage medium embodiments, and computer program product embodiments are described with relative simplicity as they are substantially similar to method embodiments, where relevant only as described in portions of the method embodiments.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims (10)

1. A method for sending a message, the method comprising:
acquiring message creating information designated by a message sender; wherein the message creation information includes: message content, portrait data of a user group as a message recipient, and a message transmission medium;
determining account information belonging to the message transmission medium from user information of the user matched with the portrait data;
and sending the message content and the account information to a message sending management platform corresponding to the message sending medium so that the message sending management platform sends the message content to the received account information.
2. The method of claim 1, wherein the message creation information further includes message transmission time information; before the step of determining account information belonging to the message transmission medium from among user information of the user matched with the portrait data, the method further includes:
determining a message sending time based on the message sending time information;
the step of determining account information belonging to the message transmission medium from user information of the user matched with the portrait data includes:
when the message transmission time is reached, account information belonging to the message transmission medium is determined from user information of the user matched with the portrait data.
3. The method of claim 2, wherein the step of determining the message transmission time based on the message transmission time information comprises:
creating a message execution plan for instructing to execute a message transmission action based on the message transmission time information; wherein the message execution plan comprises a message sending time;
the step of determining account information belonging to the message transmission medium from user information of a user matched with the portrait data at the time of the message transmission includes:
when the message sending time included in the message execution plan is reached, acquiring the portrait data and the message sending media matched with the message sending time from target message creating information; the target message creating information is message creating information containing message sending time information corresponding to the message sending time;
determining account information belonging to the acquired message transmission medium from user information of the user matched with the acquired portrait data;
the step of sending the message content and the account information to a message sending management platform corresponding to the message sending medium includes:
and acquiring the message content from the target message creating information, and sending the acquired message content and the determined account information to a message sending management platform corresponding to the acquired message sending medium.
4. The method according to claim 3, wherein before the step of creating a message execution plan for instructing execution of a message sending action based on the message sending time information, the method further comprises:
acquiring a test account corresponding to the message sending party and matched with the message sending medium;
sending the message content and the test account to a message sending management platform corresponding to the message sending medium so that the message sending management platform sends the message content to the test account;
and after the test account is determined to successfully receive the message content, the step of creating a message execution plan for indicating to execute a message sending action based on the message sending time information is executed.
5. The method of claim 1, wherein the step of obtaining message creation information specified by a message sender comprises:
outputting an interactive interface for specifying message creation information;
and acquiring message creation information specified by the message sender based on the interactive interface.
6. The method of claim 1, further comprising:
acquiring message delivery information fed back by the message delivery management platform;
wherein the messaging information comprises: a delivery rate of the message content and/or a failure reason for delivery of the message content.
7. The method of claim 1 or 6, further comprising:
and acquiring user behavior data of the user as the message receiver aiming at the message content.
8. A message transmission apparatus, characterized in that the apparatus comprises:
the information acquisition module is used for acquiring message creation information appointed by a message sender; wherein the message creation information includes: message content, portrait data of a user group as a message recipient, and a message transmission medium;
the information determining module is used for determining account information belonging to the message sending medium from the user information of the user matched with the portrait data;
and the information sending module is used for sending the information content and the account information to an information sending management platform corresponding to the information sending medium so that the information sending management platform sends the information content to the received account information.
9. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of claims 1 to 7 when executing a program stored in the memory.
10. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of claims 1 to 7.
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