CN107580073A - Realize the method and device of targeted customer's message push - Google Patents

Realize the method and device of targeted customer's message push Download PDF

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Publication number
CN107580073A
CN107580073A CN201710980199.2A CN201710980199A CN107580073A CN 107580073 A CN107580073 A CN 107580073A CN 201710980199 A CN201710980199 A CN 201710980199A CN 107580073 A CN107580073 A CN 107580073A
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China
Prior art keywords
user
push
information
message
targeted customer
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Inventor
蔡俊华
肖锋
彭剑龙
张颖
潘浩
高保庆
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CENTURY DRAGON INFORMATION NETWORK Co Ltd
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CENTURY DRAGON INFORMATION NETWORK Co Ltd
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Priority to CN201710980199.2A priority Critical patent/CN107580073A/en
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Abstract

The present invention relates to the method and device for realizing the push of targeted customer's message.Methods described includes:The service feature information of each user is obtained according to the data record at operator's daily record center, user draws a portrait as corresponding to each user of service feature information architecture of user;The service feature information includes flow use information, at least one of rate use information;Drawn a portrait according to the user of each user and determine targeted customer corresponding to default push task;PUSH message corresponding to the push task is obtained, to pushed information corresponding to targeted customer's transmission corresponding to the push task.The present invention can realize the accurate push of message.

Description

Realize the method and device of targeted customer's message push
Technical field
The present invention relates to Internet technical field, more particularly to realizing the method, apparatus of targeted customer's message push, deposit Storage media and computer equipment.
Background technology
With the rapid development of internet industry, each Internet service product needs to carry out the field of message push to user Scape is more and more, such as promotional activities, message push etc..So-called message push, it can be understood as " web broadcast ", is by one Fixed technical standard or agreement, a technology of related information is actively transmitted to user by internet.Push technology leads to Cross and automatically deliver information to user, to reduce the time that user is used for web search.
However, the message push in industry can't be analyzed targeted customer at present, therefore can not accurately determine Go out targeted customer to be pushed, push precision is relatively low.
The content of the invention
Based on this, the invention provides the method and device for realizing the push of targeted customer's message, it is possible to increase message pushes Precision.
The present invention program includes:
A kind of method for realizing the push of targeted customer's message, including:
The service feature information of each user is obtained according to the data record at operator's daily record center, it is special according to the business of user Levy user's portrait corresponding to each user of information architecture;The service feature information includes flow use information, rate use information At least one;
Drawn a portrait according to the user of each user and determine targeted customer corresponding to default push task;
PUSH message corresponding to the push task is obtained, to corresponding to targeted customer's transmission corresponding to the push task Pushed information.
Optionally, the service feature information of each user is obtained according to the data record at operator's daily record center, according to user Each user of service feature information architecture corresponding to user portrait, including:
The historgraphic data recording of each user is extracted from the data record at operator's daily record center, according to the historical data Record obtains identity information, historical traffic use information, history rate use information and the client use information of each user;
The service feature information of user is determined according to historical traffic use information, history rate use information;
Used according to corresponding to the identity information of each user, service feature information and client use information build each user Draw a portrait at family.
Optionally, the service feature information of each user is obtained according to the data record at operator's daily record center, according to user Each user of service feature information architecture corresponding to user portrait, in addition to:Carried from the data record at operator's daily record center Take the current residual flow information and/or tariff information of each user;According to historical traffic use information, current residual flow information Determine the flow pre-warning time of user;Determine that the rate of user are pre- according to history rate use information, current residual tariff information The alert time;
And according to user's current residual flow information and the flow threshold of setting, it is determined whether meet flow early warning Condition, if so, generating flow early warning label for the user;According to the current rate flow information of user and the rate threshold of setting Value, it is determined whether meet rate early-warning conditions, if so, generating rate early warning label for the user;
Structure user portrait in also include the flow pre-warning time, rate pre-warning time, flow early warning label and/or Rate early warning label.
Optionally, the identity information of user includes:At least one of user name, telephone number, sex, age.
Optionally, the push task includes flow early warning task, rate early warning task and/or set meal recommendation task;
Described drawn a portrait according to the user of each user determines targeted customer corresponding to default push task, including:Extract each use All characteristic informations or Partial Feature information that family portrait includes, each push task pair is determined according to the characteristic information extracted The targeted customer answered.
Optionally, the client includes:Carrier service window, wechat public number, short message, provider customer's center customer At least one of end, cell phone mailbox, Alipay homepage, mobile phone Taobao;
It is described to obtain PUSH message corresponding to the push task, to targeted customer's transmission pair corresponding to the push task The pushed information answered, including:PUSH message corresponding to the push task is obtained, is included in being drawn a portrait according to the user of targeted customer Client use information, by PUSH message processing to adapt to the message of corresponding client, by corresponding client to institute State targeted customer and send pushed information.
Optionally, in addition to:The data at operator's daily record center are cleaned according to the setting time cycle, and to each use User's portrait at family is updated.
A kind of device for realizing the push of targeted customer's message, including:
Portrait structure module, the service feature for obtaining each user according to the data record at operator's daily record center are believed Breath, draws a portrait according to user corresponding to each user of service feature information architecture of user;The service feature information makes including flow With information, at least one of rate use information;
Targeted customer's determining module, determine that target corresponding to default push task is used for being drawn a portrait according to the user of each user Family;
And message pushing module, for obtaining PUSH message corresponding to the push task, to the push task pair Pushed information corresponding to the targeted customer's transmission answered.
A kind of computer-readable recording medium, is stored thereon with computer program, and the program is realized when being executed by processor The step of any of the above-described methods described.
A kind of computer equipment, including memory, processor and storage can be run on a memory and on a processor Computer program, the step of any of the above-described methods described is realized during the computing device described program
Above-mentioned technical proposal, the service feature information of each user, root are obtained according to the data record at operator's daily record center Drawn a portrait according to user corresponding to each user of service feature information architecture of user;The service feature information includes flow and uses letter Breath, at least one of rate use information;Drawn a portrait according to the user of each user and determine targeted customer corresponding to default push task; PUSH message corresponding to the push task is obtained, corresponding push letter is sent to targeted customer corresponding to the push task Breath.By such scheme, provider customer's information can be more accurately analyzed, improves the conversion ratio of message push.
Brief description of the drawings
Fig. 1 is the indicative flowchart of the method for realizing the push of targeted customer's message of an embodiment;
Fig. 2 is the schematic block diagram of the method for structure user's portrait of an embodiment;
Fig. 3 is the schematic diagram of the device for realizing the push of targeted customer's message of an embodiment.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and It is not used in the restriction present invention.
Although the step in the present invention is arranged with label, it is not used to limit the precedence of step, unless It specify that the order of step or based on the execution of certain step needs other steps, otherwise the relative rank of step is It is adjustable.
Fig. 1 is the indicative flowchart of the method for realizing the push of targeted customer's message of an embodiment;As shown in figure 1, this The method for realizing the push of targeted customer's message in embodiment includes step:
S11, the service feature information of each user is obtained according to the data record at operator's daily record center, according to the industry of user Business characteristic information builds user's portrait corresponding to each user;The service feature information includes flow use information, rate use At least one of information;
User's portrait can characterize characteristic information of the user in Operator Specific Service system, the picture of different user comprehensively Different as, same subscriber may also be different in user's portrait at different moments.
S12, drawn a portrait according to the user of each user and determine targeted customer corresponding to default push task;
Alternatively, the push task such as flow early warning task, rate early warning task, set meal recommends task dispatching.
S13, PUSH message corresponding to the push task is obtained, to targeted customer's transmission pair corresponding to the push task The pushed information answered.
The above-mentioned embodiment of the method for realizing the push of targeted customer's message, by user operator relevant information, build user Portrait.Alternatively, user's portrait specifically may include userspersonal information, mobile phone operators information, modeling analysis information etc.;Wherein Userspersonal information includes name, telephone number, sex, age, ID card No. etc., and mobile phone operators information includes user's electricity Words in net state, time of opening an account, way of paying (pre-payment/later-payment), tariff package, bill, telephone number ownership place etc.; Modeling analysis information includes prediction customer flow and uses up time, prediction customer flow demand levels or predict that user enlivens grade Deng model.By user portrait can various dimensions the targeted customer for analyzing every push task, be advantageous to improve message push Precision.Alternatively, the message to targeted customer's push includes but is not limited to underfed prompting, telephone expenses deficiency is reminded, account Single-pass is known, supplements activity notification etc. with money.
In one embodiment, in above-mentioned steps S11, the industry of each user is obtained according to the data record at operator's daily record center Business characteristic information, can be wrapped according to the specific implementation that user corresponding to each user of service feature information architecture of user draws a portrait Include:The historgraphic data recording of each user is extracted from the data record at operator's daily record center, according to the historgraphic data recording Obtain identity information, historical traffic use information, history rate use information and the client use information of each user;According to Historical traffic use information, history rate use information determine the service feature information of user;According to the identity information of each user, Service feature information and client use information build user's portrait corresponding to each user.
In one embodiment, in above-mentioned steps S11, the industry of each user is obtained according to the data record at operator's daily record center Business characteristic information, draws a portrait according to user corresponding to each user of service feature information architecture of user, may also include:From operator's day The current residual flow information and/or tariff information of each user is extracted in the data record at will center;Used according to historical traffic Information, current residual flow information determine the flow pre-warning time of user;According to history rate use information, current residual rate Information determines the rate pre-warning time of user;And according to user's current residual flow information and the flow threshold of setting, really It is fixed whether to meet flow early-warning conditions, if so, generating flow early warning label for the user;According to the current rate flow letter of user Breath and the cost threshold of setting, it is determined whether meet rate early-warning conditions, if so, generating rate early warning mark for the user Label;Building the service feature information of user's portrait also includes the flow pre-warning time, rate pre-warning time, flow early warning Label and/or rate early warning label.
In one embodiment, the identity information of user described above includes:User name, telephone number, sex, in the age extremely Few one kind.
In one embodiment, described drawn a portrait according to the user of each user determines targeted customer corresponding to default push task, Including:All characteristic informations or the Partial Feature information that each user's portrait includes are extracted, it is true according to the characteristic information extracted Targeted customer corresponding to fixed each push task.
The message push mode of industry needs the message push client that developer goes docking to specify at present, relies on message The own data of push client carry out analysis push, therefore this mode client-side only supports that own client and part are logical With the push of client, it is necessary to dock multiple client if pushing a variety of different clients if desired, workload is larger It is and comparatively laborious.In order to solve the problem, in one embodiment, client described above includes:It is carrier service window, micro- Believe at least one of public number, short message, provider customer's center customer end, cell phone mailbox, Alipay homepage, mobile phone Taobao.It is right In Ying Di, above-mentioned steps S13, PUSH message corresponding to the push task is obtained, is used to target corresponding to the push task The embodiment of pushed information may include corresponding to the transmission of family:PUSH message corresponding to the push task is obtained, according to The client use information included in user's portrait of targeted customer, it is the corresponding client of adaptation by PUSH message processing Message, pushed information is sent to the targeted customer by corresponding client.
It is possible thereby to servicing window, wechat public number, short message, cell phone mailbox, day wing customer center client including Alipay A variety of clients such as end carry out message push.Pushed by a variety of message, can prompt flow, rate that user pays close attention to oneself, Bill information, lifting user perceive, and facilitate product personnel and operation personnel to plan product, lifting product income etc..And push Message content be bonded with the actual conditions of user, help user expeditiously excavate valuable information.
In one embodiment, the described method for realizing the push of targeted customer's message may also include:According to setting time week Phase is cleaned to the data at operator's daily record center, and user's portrait of each user is updated.Thereby guarantee that in daily record The validity of calculation evidence, and the validity of user's portrait, improve the precision that targeted customer determines.
Fig. 2 is the schematic block diagram of structure user's portrait of one embodiment of the invention, with reference to Fig. 2 to of the invention real The method for realizing the push of targeted customer's message for applying example has carried out further explanation.
As shown in Fig. 2 the method for realizing the push of targeted customer's message in the present embodiment includes:
(1), analyze data structure provider customer portrait
Log information of the user in Operator Specific Service system is collected first to be analyzed, and user data and feature are carried out Label divides, structure user's portrait.Drawn a portrait and built by user, the essential characteristic of a user can be reflected, in operation point All features of user's portrait can be combined during analysis or some features are extracted, and are obtained required targeted customer, are disappeared Breath push.
User draws a portrait structure flow chart such as 2, and the user at provider customer center can carry out various in operation system daily Operation, these operations can be recorded to daily record center.And having timing data analysis task daily can be to the number at daily record center According to being cleaned, analyzed, the processing such as be put in storage.The data of storage include three types:User service data, external interface data, Modeling analysis data.
A) user service data is put in storage
User operation system operation, or outside telecommunications system business notice can recorded daily record center.By Daily record central collection collects, timing data analysis task can clean filter out user open an account, cancellation, service window binding, public number The data such as binding, short message blacklist, ownership place, storage user message table structure user's portrait.These data can safeguard user The essential information and pushed information of data in mobile phone.
B) external interface data loading
Valuable user, the system such as full dose telecommunication user, service window user bound, public number user bound can pass through Autotask goes to call external system interface to obtain user name, sex, age, way of paying (pre-payment/later-payment), Yong Hutao The data such as meal, subscriber's account, mobile phone ownership place, carry out data cleansing and analysis, final storage to user message table structure user Portrait.With reference to user's sex, age, way of paying, user's set meal etc., flow/calling charge information can be carried out to different user and entered Row push.
C) modeling analysis data loading
Analysis modeling is carried out by business datum, user data is predicted in analysis, can improve the precision of push, specific field Scape is for example:
Scene one:User's set meal data on flows is analyzed, by entering to user's set meal total flow and user's current residual flow Row analysis, number of days was crossed with reference to this month, can build the flow that a set of flux prediction model prediction calculates user and use up the time. Such as flow A, total flow M are used, number of days L is crossed by the current moon;It is expected that flow is N=M/ (A/L) using the complete date, N enters Row rounds, if N-3<31, then it is arranged in and N-3 days is scanned (N<No. 1 scanning is arranged when 3);N-3>31, then be arranged in No. 26 with After scan.By the way that to user, accurately underfed message pushes after scanning, guiding user carries out flow and supplemented with money, can not only carry Consumer's Experience is risen, and can be taken in product.
Scene two:Analyze user and order flow snack bag data, build a flow analysis model in advance.Model thinking is such as Under:If user has the continuous flow snack bag, or the nearest half a year order flow bag number of user ordered for newest three months more than 3 It is secondary, or user ordered more than 1G flow bags in 1 year, such user can be understood as having high requirements to flow bag. These users can also further be segmented, number can be segmented more than 3 times with reference to according to the number that flow bag is ordered in half a year User have a high flow demand, ordering flow bag and being more than 1 user less than 3 times has intermediate flow demand, does not order stream The user of amount bag is relatively low demand, it is possible thereby to push different flow snack bag message for different users, carries out user Operation.
(2), variation push client type
The system can dock diversified client, can the user different to different clients push.Such as The life number of service window, wechat public number, short message, day wing customer center client, cell phone mailbox, Alipay homepage CARD are pushed away Send, the client such as mobile phone Taobao carries out message push.One platform completes the docking to multiple client, and convenient use person can To carry out the push of a variety of user terminals in a platform.
(3), variation push template and type
Further, there are a different source templates and push mode in different clients, PUSH message such as flow is pre- Police, telephone expenses early warning, cell phone bill, fixed line bill, broadband bill, the monthly flow of history etc..Wherein fixed line bill, broadband bill, The monthly flow of history be pushed through parsing telecommunication bills obtain data, from subscriber's account extract user mobile phone, fixed line, broadband it Between binding relationship, user's fixed line bill, broadband bill, the monthly data on flows of history are pushed to by the binding mobile phone of user, Guiding user enters loose-leaf.
(4) tasks carrying, is automated
Further, can by the crontab of the Quartz timing systems of System Management Daemon and linux system timings, The data that can need to push with timing acquisition are realized, timing is split needs the user data for scanning push daily, and timing is read Data-pushing subscription client corresponding to.The System Management Daemon automates the management of push platform push task to realize From the background, wherein having managed every timed task of automation push, execution time that can be to timed task, push target, push away Send content etc. to be adjusted, the step for being related to automation push platform can also be managed and be changed;For example, in system pipes Reason backstage can edit the mission script of remote machine, and the page can control the timing of execution time of various tasks, can change Push content.
(5) result programming count, is pushed
The implementation status of push task can recorded daily record center, and feedback progress data is to System Management Daemon, in system Management backstage by the tasks carrying situation page, can inquire the implementation progress of task.Daily can be to the propelling data of emphasis Automatically counted, mail sends push result to related personnel, for the push situation of monitoring system, facilitates product and operation Personnel optimization pushes task.There is part push result to need to be added in System inventory and show, daily the push of each point of province's dimension Data can notify statistical result to reporting system, there is provided push form display data.
The beneficial effect that above-described embodiment technical scheme is brought includes:Being capable of various dimensions, more accurately analysis operator use Family information, improve the conversion ratio of message push;Diversified client and template type can be supported to push;All task configurations Automated execution afterwards, productivity is liberated, without always carrying out the duplication of labour;Pushing result programming count can be conveniently and efficiently See daily push situation, pinpoint the problems in time, the foundation as push Developing Tactics.
It should be noted that for foregoing each method embodiment, in order to which simplicity describes, it is all expressed as a series of Combination of actions, but those skilled in the art should know, the present invention is not limited by described sequence of movement, because according to According to the present invention, some steps can use other orders or carry out simultaneously.
Based on in above-described embodiment realize targeted customer's message push method identical thought, the present invention also provide The device of targeted customer's message push is realized, the device can be used for performing the above-mentioned method for realizing the push of targeted customer's message.For It is easy to illustrate, in the structural representation of device embodiment for realizing the push of targeted customer message, illustrate only and the present invention The related part of embodiment, it will be understood by those skilled in the art that the restriction of schematic structure not structure twin installation, can include Than illustrating more or less parts, some parts or different parts arrangement are either combined.
Fig. 3 is the schematic diagram of the device for realizing the push of targeted customer's message of one embodiment of the invention, such as Fig. 3 institutes Show, the device for realizing the push of targeted customer's message of the present embodiment includes:
Portrait structure module 310, for obtaining the service feature of each user according to the data record at operator's daily record center Information, drawn a portrait according to user corresponding to each user of service feature information architecture of user;The service feature information includes flow At least one of use information, rate use information;
Targeted customer's determining module 320, mesh corresponding to default push task is determined for being drawn a portrait according to the user of each user Mark user;
And message pushing module 330, for obtaining PUSH message corresponding to the push task, appoint to the push Pushed information corresponding to targeted customer's transmission corresponding to business.
In one embodiment, the portrait structure module 310, specifically for from the data record at operator's daily record center The historgraphic data recording of each user is extracted, the identity information of each user is obtained according to the historgraphic data recording, historical traffic makes With information, history rate use information and client use information;Letter is used according to historical traffic use information, history rate Breath determines the service feature information of user;According to the identity information of each user, service feature information and client use information User corresponding to each user is built to draw a portrait.
In one embodiment, the portrait structure module 310, is additionally operable to carry from the data record at operator's daily record center Take the current residual flow information and/or tariff information of each user;According to historical traffic use information, current residual flow information Determine the flow pre-warning time of user;Determine that the rate of user are pre- according to history rate use information, current residual tariff information The alert time;And according to user's current residual flow information and the flow threshold of setting, it is determined whether meet flow early warning bar Part, if so, generating flow early warning label for the user;According to the current rate flow information of user and the rate threshold of setting Value, it is determined whether meet rate early-warning conditions, if so, generating rate early warning label for the user.Accordingly, the user of structure Also include the flow pre-warning time, rate pre-warning time, flow early warning label and/or rate early warning label in portrait.
In one embodiment, the identity information of the user includes:User name, telephone number, sex, at least one in the age Kind.
In one embodiment, the push task includes flow early warning task, rate early warning task and/or set meal recommendation times Business;Targeted customer's determining module 320, is used for:Extract all characteristic informations or the Partial Feature that each user's portrait includes Information, the targeted customer according to corresponding to the characteristic information extracted determines each push task.
In one embodiment, the client includes:In carrier service window, wechat public number, short message, provider customer At least one of heart client, cell phone mailbox, Alipay homepage, mobile phone Taobao.The message pushing module 330, is used for:Obtain PUSH message corresponding to the push task, the client use information included in being drawn a portrait according to the user of targeted customer, by institute PUSH message processing is stated to adapt to the message of corresponding client, push letter is sent to the targeted customer by corresponding client Breath.
In one embodiment, it is described realize targeted customer's message push device also include, data cleansing module, for by The data at operator's daily record center are cleaned according to the setting time cycle, and user's portrait of each user is updated.
It should be noted that in the embodiment of the device for realizing the push of targeted customer's message of above-mentioned example, each module/ The contents such as information exchange, implementation procedure between unit, due to being based on same design, its band with preceding method embodiment of the present invention The technique effect come is identical with preceding method embodiment of the present invention, and particular content can be found in chatting in the inventive method embodiment State, here is omitted.
In addition, in the embodiment of the device for realizing the push of targeted customer's message of above-mentioned example, each program module is patrolled Division is collected to be merely illustrative of, can be as needed in practical application, such as configuration requirement or software for corresponding hardware Realization convenient consideration, above-mentioned function distribution is completed by different program modules, described will realize targeted customer's message The internal structure of the device of push is divided into different program modules, to complete all or part of function described above.
It will appreciated by the skilled person that realizing all or part of flow in above-described embodiment method, being can To instruct the hardware of correlation to complete by computer program, described program can be stored in a computer-readable storage and be situated between In matter, as independent production marketing or use.Described program upon execution, can perform the complete of such as embodiment of above-mentioned each method Portion or part steps.In addition, the storage medium may also be disposed in a kind of computer equipment, also wrapped in the computer equipment Include processor, during program in storage medium described in the computing device, can realize above-mentioned each method embodiment it is complete Portion or part steps.Wherein, described storage medium can be magnetic disc, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access Memory, RAM) etc..
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion being described in detail in some embodiment Point, it may refer to the associated description of other embodiments.It is appreciated that wherein used term " first ", " second " etc. are at this It is used to distinguish object in text, but these objects should not be limited by these terms.
Embodiment described above only expresses the several embodiments of the present invention, it is impossible to is interpreted as to the scope of the claims of the present invention Limitation.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, Various modifications and improvements can be made, these belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention It should be determined by the appended claims.

Claims (10)

  1. A kind of 1. method for realizing the push of targeted customer's message, it is characterised in that including:
    The service feature information of each user is obtained according to the data record at operator's daily record center, believed according to the service feature of user Breath builds user's portrait corresponding to each user;The service feature information includes flow use information, rate use information extremely Few one kind;
    Drawn a portrait according to the user of each user and determine targeted customer corresponding to default push task;
    PUSH message corresponding to the push task is obtained, corresponding push is sent to targeted customer corresponding to the push task Information.
  2. 2. the method according to claim 1 for realizing the push of targeted customer's message, it is characterised in that according to operator's daily record The data record at center obtains the service feature information of each user, according to corresponding to each user of service feature information architecture of user User draws a portrait, including:
    The historgraphic data recording of each user is extracted from the data record at operator's daily record center, according to the historgraphic data recording Obtain identity information, historical traffic use information, history rate use information and the client use information of each user;
    The service feature information of user is determined according to historical traffic use information, history rate use information;
    User draws according to corresponding to the identity information of each user, service feature information and client use information build each user Picture.
  3. 3. the method according to claim 2 for realizing the push of targeted customer's message, it is characterised in that according to operator's daily record The data record at center obtains the service feature information of each user, according to corresponding to each user of service feature information architecture of user User draws a portrait, in addition to:
    The current residual flow information and/or tariff information of each user is extracted from the data record at operator's daily record center;Root The flow pre-warning time of user is determined according to historical traffic use information, current residual flow information;Letter is used according to history rate Breath, current residual tariff information determine the rate pre-warning time of user;
    And according to user's current residual flow information and the flow threshold of setting, it is determined whether meet flow early-warning conditions, If so, generate flow early warning label for the user;According to the current rate flow information of user and the cost threshold of setting, really It is fixed whether to meet rate early-warning conditions, if so, generating rate early warning label for the user;
    Also include the flow pre-warning time, rate pre-warning time, flow early warning label and/or rate in user's portrait of structure Early warning label.
  4. 4. the method according to claim 3 for realizing the push of targeted customer's message, it is characterised in that
    The identity information of user includes:At least one of user name, telephone number, sex, age.
  5. 5. the method according to any one of claims 1 to 4 for realizing the push of targeted customer's message, it is characterised in that described to push away Send task to include flow early warning task, rate early warning task and/or set meal and recommend task;
    Described drawn a portrait according to the user of each user determines targeted customer corresponding to default push task, including:
    All characteristic informations or the Partial Feature information that each user's portrait includes are extracted, is determined according to the characteristic information extracted Targeted customer corresponding to each push task.
  6. 6. the method according to claim 5 for realizing the push of targeted customer's message, it is characterised in that the client bag Include:Carrier service window, wechat public number, short message, provider customer's center customer end, cell phone mailbox, Alipay homepage, mobile phone At least one of Taobao;
    It is described to obtain PUSH message corresponding to the push task, to corresponding to targeted customer's transmission corresponding to the push task Pushed information, including:
    PUSH message corresponding to the push task is obtained, the client included in being drawn a portrait according to the user of targeted customer uses letter Breath, by PUSH message processing to adapt to the message of corresponding client, sent by corresponding client to the targeted customer Pushed information.
  7. 7. the method according to claim 1 for realizing the push of targeted customer's message, it is characterised in that also include:
    The data at operator's daily record center are cleaned according to the setting time cycle, and progress is drawn a portrait more to the user of each user Newly.
  8. A kind of 8. device for realizing the push of targeted customer's message, it is characterised in that including:
    Portrait structure module, for obtaining the service feature information of each user, root according to the data record at operator's daily record center Drawn a portrait according to user corresponding to each user of service feature information architecture of user;The service feature information includes flow and uses letter Breath, at least one of rate use information;
    Targeted customer's determining module, targeted customer corresponding to default push task is determined for being drawn a portrait according to the user of each user;
    And message pushing module, for obtaining PUSH message corresponding to the push task, to corresponding to the push task Pushed information corresponding to targeted customer's transmission.
  9. 9. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the program is held by processor The step of claim 1 to 7 any methods described is realized during row.
  10. 10. a kind of computer equipment, including memory, processor and storage are on a memory and the meter that can run on a processor Calculation machine program, it is characterised in that the step of any methods described of claim 1 to 7 is realized during the computing device described program Suddenly.
CN201710980199.2A 2017-10-19 2017-10-19 Realize the method and device of targeted customer's message push Pending CN107580073A (en)

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CN108540993A (en) * 2018-04-08 2018-09-14 中国联合网络通信集团有限公司 User's Valuation Method and device
CN109118296A (en) * 2018-09-04 2019-01-01 南京星邺汇捷网络科技有限公司 Movable method for pushing, device and electronic equipment
CN110866040A (en) * 2018-08-27 2020-03-06 京东数字科技控股有限公司 User portrait generation method, device and system
CN111080325A (en) * 2019-12-31 2020-04-28 科技谷(厦门)信息技术有限公司 System and method for analyzing civil aviation customer relationship
CN111385190A (en) * 2020-03-06 2020-07-07 杭州威佩网络科技有限公司 Message sending method and device, electronic equipment and storage medium
CN111698280A (en) * 2020-04-24 2020-09-22 杭州传化智能制造科技有限公司 Operation and maintenance method, system, computer equipment and storage medium for cross-communication platform
CN111741336A (en) * 2020-07-20 2020-10-02 杭州翔毅科技有限公司 Video content recommendation method, device, equipment and storage medium
CN111898023A (en) * 2020-07-24 2020-11-06 北京口袋财富信息科技有限公司 Message pushing method and device, readable storage medium and computing equipment
CN112116393A (en) * 2020-09-23 2020-12-22 贝壳技术有限公司 Method, device and equipment for realizing event user maintenance
CN112395486A (en) * 2019-08-12 2021-02-23 中国移动通信集团重庆有限公司 Broadband service recommendation method, system, server and storage medium
CN112712339A (en) * 2020-12-31 2021-04-27 京东数字科技控股股份有限公司 Business process execution method and device, electronic equipment and computer readable medium
CN112733516A (en) * 2020-12-31 2021-04-30 京东数字科技控股股份有限公司 Method, device, equipment and storage medium for processing instant messages
CN113055212A (en) * 2019-12-27 2021-06-29 Oppo广东移动通信有限公司 Policy pushing method, policy execution method, device, equipment and medium
CN113330475A (en) * 2019-05-20 2021-08-31 深圳市欢太科技有限公司 Information recommendation method and device, electronic equipment and storage medium
CN113396572A (en) * 2019-06-17 2021-09-14 深圳市欢太科技有限公司 Content push method and related product

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EP3158691A1 (en) * 2014-06-06 2017-04-26 Obschestvo S Ogranichennoy Otvetstvennostiyu "Speactoit" Proactive environment-based chat information system
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Publication number Priority date Publication date Assignee Title
CN108540993A (en) * 2018-04-08 2018-09-14 中国联合网络通信集团有限公司 User's Valuation Method and device
CN110866040A (en) * 2018-08-27 2020-03-06 京东数字科技控股有限公司 User portrait generation method, device and system
CN110866040B (en) * 2018-08-27 2024-05-17 京东科技控股股份有限公司 User portrait generation method, device and system
CN109118296A (en) * 2018-09-04 2019-01-01 南京星邺汇捷网络科技有限公司 Movable method for pushing, device and electronic equipment
CN113330475A (en) * 2019-05-20 2021-08-31 深圳市欢太科技有限公司 Information recommendation method and device, electronic equipment and storage medium
CN113330475B (en) * 2019-05-20 2024-06-04 深圳市欢太科技有限公司 Information recommendation method, device, electronic equipment and storage medium
CN113396572A (en) * 2019-06-17 2021-09-14 深圳市欢太科技有限公司 Content push method and related product
CN113396572B (en) * 2019-06-17 2022-11-11 深圳市欢太科技有限公司 Content push method and related product
CN112395486A (en) * 2019-08-12 2021-02-23 中国移动通信集团重庆有限公司 Broadband service recommendation method, system, server and storage medium
CN112395486B (en) * 2019-08-12 2023-11-03 中国移动通信集团重庆有限公司 Broadband service recommendation method, system, server and storage medium
CN113055212B (en) * 2019-12-27 2022-11-15 Oppo广东移动通信有限公司 Strategy pushing method, strategy execution method, device, equipment and medium
CN113055212A (en) * 2019-12-27 2021-06-29 Oppo广东移动通信有限公司 Policy pushing method, policy execution method, device, equipment and medium
CN111080325A (en) * 2019-12-31 2020-04-28 科技谷(厦门)信息技术有限公司 System and method for analyzing civil aviation customer relationship
CN111385190B (en) * 2020-03-06 2023-02-17 杭州威佩网络科技有限公司 Message sending method and device, electronic equipment and storage medium
CN111385190A (en) * 2020-03-06 2020-07-07 杭州威佩网络科技有限公司 Message sending method and device, electronic equipment and storage medium
CN111698280A (en) * 2020-04-24 2020-09-22 杭州传化智能制造科技有限公司 Operation and maintenance method, system, computer equipment and storage medium for cross-communication platform
CN111741336B (en) * 2020-07-20 2021-05-11 杭州翔毅科技有限公司 Video content recommendation method, device, equipment and storage medium
CN111741336A (en) * 2020-07-20 2020-10-02 杭州翔毅科技有限公司 Video content recommendation method, device, equipment and storage medium
CN111898023A (en) * 2020-07-24 2020-11-06 北京口袋财富信息科技有限公司 Message pushing method and device, readable storage medium and computing equipment
CN112116393A (en) * 2020-09-23 2020-12-22 贝壳技术有限公司 Method, device and equipment for realizing event user maintenance
CN112733516A (en) * 2020-12-31 2021-04-30 京东数字科技控股股份有限公司 Method, device, equipment and storage medium for processing instant messages
CN112712339A (en) * 2020-12-31 2021-04-27 京东数字科技控股股份有限公司 Business process execution method and device, electronic equipment and computer readable medium
CN112733516B (en) * 2020-12-31 2024-04-09 京东科技控股股份有限公司 Method, device, equipment and storage medium for processing quick message

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Application publication date: 20180112