CN111311343A

CN111311343A - Commodity information processing method and device

Info

Publication number: CN111311343A
Application number: CN201811512120.4A
Authority: CN
Inventors: 周静; 孙东方
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-12-11
Filing date: 2018-12-11
Publication date: 2020-06-19
Anticipated expiration: 2038-12-11
Also published as: CN111311343B

Abstract

The invention discloses a commodity information processing method and device. Wherein, the method comprises the following steps: acquiring a commodity outline of a displayed commodity; determining commodities matched with the commodity outline through a camera of the terminal equipment; and gives purchase information of the determined goods. The invention solves the technical problem that the mode of recommending commodities in the related technology cannot attract the attention of customers.

Description

Commodity information processing method and device

Technical Field

The invention relates to the field of information acquisition, in particular to a commodity information processing method and device.

Background

Offline small stores typically use some form of marketing to attract traffic. But the drainage forms of commodity sales promotion prices, coupons and the like are too conventional to better attract the attention of customers. In a small shop scene, general customers find and buy the required commodities by themselves, and the interaction with the small shop and other commodities in the shop is seldom generated, so that the curiosity and consumption conversion of the specific commodities by the customers are difficult to be stimulated. Further resulting in a failure to attract the attention of customers and thus a failure to stimulate customer consumption.

In view of the above problems, no effective solution has been proposed.

Disclosure of Invention

The embodiment of the invention provides a commodity information processing method and a commodity information processing device, which are used for at least solving the technical problem that a commodity recommending mode cannot attract attention of customers in the related art.

According to an aspect of an embodiment of the present invention, there is provided a commodity information processing method including: acquiring a commodity outline of a displayed commodity; determining the commodities matched with the commodity outline through a camera of the terminal equipment; and giving the determined purchase information of the commodity.

According to another aspect of the embodiments of the present invention, there is also provided a commodity information processing method, including: displaying the outline of a camera frame of the terminal equipment into the commodity outline of the displayed commodity; receiving the outline of the commodity shot by a camera of the terminal equipment; and displaying the purchase information of the commodity under the condition that the outline of the commodity shot by the camera is matched with the outline of the camera frame.

According to another aspect of the embodiments of the present invention, there is also provided a commodity information processing apparatus including: the acquisition module is used for acquiring the commodity outline of the displayed commodity; the determining module is used for determining the commodities matched with the commodity outline through a camera of the terminal equipment; and the processing module is used for giving the determined purchasing information of the commodities.

According to another aspect of the embodiments of the present invention, there is also provided a commodity information processing apparatus including: the display module is used for displaying the outline of the camera frame of the terminal equipment into the commodity outline of the displayed commodity; the receiving module is used for receiving the outline of the commodity shot by the camera of the terminal equipment; and the display module is used for displaying the purchase information of the commodity under the condition that the outline of the commodity shot by the camera is matched with the outline of the camera frame.

According to another aspect of the embodiments of the present invention, there is also provided a storage medium, where the storage medium includes a stored program, and when the program runs, the apparatus where the storage medium is located is controlled to execute the commodity information processing method according to any one of the above items.

According to another aspect of the embodiments of the present invention, there is also provided a processor, configured to execute a program, where the program executes the method for processing the commodity information described in any one of the above.

According to another aspect of the embodiments of the present invention, there is also provided a terminal device, including: a memory and a processor, the memory storing a computer program; the processor is configured to execute a computer program stored in the memory, and the computer program executes the product information processing method described in any one of the above when running.

In the embodiment of the invention, the commodity outline of the displayed commodity is obtained; determining the commodities matched with the commodity outline through a camera of the terminal equipment; and the determined commodity purchasing information mode is given, and the commodity matched with the commodity outline is searched by the camera of the terminal equipment, so that the purposes of improving the user participation and the playability of commodity activities are achieved, the technical effects of effectively improving the interest of the user and attracting the attention of the user are achieved, and the technical problem that the attention of the user cannot be attracted by the commodity recommending mode in the related technology is solved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:

fig. 1 shows a hardware configuration block diagram of a computer terminal (or mobile device) for implementing a commodity information processing method;

fig. 2 is a flowchart of a commodity information processing method according to embodiment 1 of the present invention;

fig. 3 is a flowchart of an alternative commodity information processing method according to embodiment 1 of the present invention;

fig. 4 is a flowchart of an alternative commodity information processing method according to embodiment 1 of the present invention;

FIG. 5 is a schematic diagram of a display interface of a terminal device according to an embodiment 1 of the present invention;

fig. 6 is a flowchart of another commodity information processing method according to embodiment 2 of the present invention;

fig. 7 is a schematic view of a commodity information processing apparatus according to embodiment 3 of the present invention;

fig. 8 is a schematic view of another commodity information processing apparatus according to embodiment 4 of the present invention;

fig. 9 is a block diagram of a computer terminal according to embodiment 5 of the present invention.

Detailed Description

In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

Example 1

There is also provided, in accordance with an embodiment of the present invention, a method embodiment of a merchandise information processing method, it should be noted that the steps illustrated in the flowchart of the accompanying drawings may be performed in a computer system such as a set of computer executable instructions and that, although a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than here.

The method provided by the first embodiment of the present application may be executed in a mobile terminal, a computer terminal, or a similar computing device. Fig. 1 shows a hardware configuration block diagram of a computer terminal (or mobile device) for implementing a commodity information processing method. As shown in fig. 1, the computer terminal 10 (or mobile device 10) may include one or more (shown as 102a, 102b, … …, 102 n) processors 102 (the processors 102 may include, but are not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA), and memory 104 for storing data. Besides, the method can also comprise the following steps: a transmission module, a display, an input/output interface (I/O interface), a Universal Serial Bus (USB) port (which may be included as one of the ports of the I/O interface), a network interface, a power source, and/or a camera. It will be understood by those skilled in the art that the structure shown in fig. 1 is only an illustration and is not intended to limit the structure of the electronic device. For example, the computer terminal 10 may also include more or fewer components than shown in FIG. 1, or have a different configuration than shown in FIG. 1.

It should be noted that the one or more processors 102 and/or other data processing circuitry described above may be referred to generally herein as "data processing circuitry". The data processing circuitry may be embodied in whole or in part in software, hardware, firmware, or any combination thereof. Further, the data processing circuit may be a single stand-alone processing module, or incorporated in whole or in part into any of the other elements in the computer terminal 10 (or mobile device). As referred to in the embodiments of the application, the data processing circuit acts as a processor control (e.g. selection of a variable resistance termination path connected to the interface).

The memory 104 may be used to store software programs and modules of application software, such as program instructions/data storage devices corresponding to the commodity information processing method in the embodiment of the present invention, and the processor 102 executes various functional applications and data processing by running the software programs and modules stored in the memory 104, that is, the commodity information processing method of the application program is implemented. The memory 104 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 104 may further include memory located remotely from the processor 102, which may be connected to the computer terminal 10 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The transmission module is used for receiving or sending data through a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal 10. In one example, the transmission module includes a Network adapter (NIC) that can be connected to other Network devices through a base station to communicate with the internet. In one example, the transmission module may be a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.

The display may be, for example, a touch screen type Liquid Crystal Display (LCD) that may enable a user to interact with a user interface of the computer terminal 10 (or mobile device).

The hardware block diagram shown in fig. 1 may be taken as an exemplary block diagram of the above-mentioned server as well as an exemplary block diagram of the computer terminal 10 (or mobile device), and in an alternative embodiment, the computer terminal 10 (or mobile device) may be connected or electronically connected to one or more servers (e.g., a security server, a resource server, a game server, etc.) via a data network. In an alternative embodiment, the computer terminal 10 (or mobile device) may be (any mobile computing device, etc.). The data network connection may be a local area network connection, a wide area network connection, an internet connection, or other type of data network connection. The computer terminal 10 (or mobile device) may execute to connect to a network service executed by a server (e.g., a secure server) or a group of servers. A web server is a network-based user service such as social networking, cloud resources, email, online payment, or other online applications.

Generally, merchants stimulate consumption by using commodity promotion activities such as commodity offers, coupons and the like, but the following disadvantages exist in this way: most off-line merchant shops attract customers with coupons and coupons, and the common patterns cannot bring surprises to the customers, and particularly cannot attract more attention to young people who like novelty things. Some merchants also promote the sales by using commercial promotional materials (posters, promotional pages, etc.), but the above methods generally have the following disadvantages: general sales promotion activities are displayed in small shops on line through posters, publicity pages, television screen projection and other forms, and users look for corresponding commodities in the shops after watching discount information, so that the discount information and the commodities do not form strong association in scenes on line, the users cannot conveniently and quickly find the discount commodities, the purchasing probability of the users is reduced, and the users cannot be stimulated to convert better.

Under the above operating environment, the present application provides a commodity information processing method as shown in fig. 2. Fig. 2 is a flowchart of a commodity information processing method according to an embodiment of the present invention. As shown in fig. 2, the method performs the following steps:

step S202, a commodity outline of the displayed commodity is obtained.

As an alternative embodiment, the displayed product may be a product of a sales promotion activity that a merchant needs to perform to attract the customer flow, the product outline may be an outline of a certain view, a front view, or another view of the displayed product, and in this embodiment, the product outline may be an outline of a viewing angle of the product that can best express the product information.

As an alternative embodiment, the above-mentioned product profile may be determined by different methods for different products, and when the product has an unchangeable shape or a slightly deformed shape, for example, a plastic appliance, a ceramic vessel, a metal product, etc. The method can directly select a visual angle from the commodity to determine the commodity outline.

As an alternative embodiment, the commodity is a variable-shape commodity, such as a plush toy, a fabric product, etc. For a commodity which is similar to a plush toy and has a certain shape, the outline of the commodity can be determined by determining the view angle of a design drawing of the commodity. The design drawing is a design pattern of the product, all the products are manufactured according to the design drawing, and even if the plush toy deformed by manufacturing or transportation can be bent by external force to reach the shape of the design drawing, so that the plush toy can adapt to the contour of the design drawing.

As an alternative example, for a fabric-like article without a fixed three-dimensional shape, such as a towel, the final shape is different depending on the way of folding and imitation. For the fabric-like goods without fixed three-dimensional shape, the three-dimensional shape of the goods is determined, and then the viewing angle is determined according to the determined three-dimensional shape, so that the goods outline is determined. For example, a towel that needs to be preferential can be folded into a flower shape, and the commodity outline can be determined according to the visual angle of the towel in the flower shape in a three-dimensional state.

And step S204, determining the commodities matched with the commodity outline through the camera of the terminal equipment.

As an optional embodiment, the terminal device may be a mobile terminal such as a mobile phone, a notebook computer, a tablet computer, or other terminals such as a computer. The terminal equipment has a shooting function, and the terminal equipment has a display interface or can display through a display device with the display interface. The camera of the terminal equipment is used for taking pictures or shooting pictures.

As an optional embodiment, a photo frame may be loaded on the display interface, the photo frame and the display interface are located on different layers, scenery, color and the like of the photo frame are all preset, and are not editable and changeable, and different preset patterns may only be changed by changing the photo frame. The photo frame is used for combining the shot scenery to achieve the shooting effect required by the user.

As an alternative embodiment, when determining the commodity matched with the commodity outline by the camera of the terminal device, the camera frame outline of the camera may be displayed as the commodity outline, and then the commodity with the outline matched with the camera frame outline is determined as the commodity matched with the commodity outline. The camera frame outline and the commodity outline can be the same in shape, a user can put different articles into a camera interface, and the terminal equipment determines whether the article is a commodity matched with the commodity outline or not through comparison of the camera frame.

Namely, the commodity with the contour matched with the contour of the camera frame is determined to be the commodity with the contour matched with the contour of the commodity by comparing whether the contour of the commodity shot by the camera is matched with the contour of the camera frame.

As an alternative embodiment, when the outline of the photographed commodity is matched with the outline of the camera frame, it is generally not guaranteed that the outline of the photographed commodity is completely identical to the outline of the camera frame. Therefore, a matching area can be set for the camera frame contour, and the contour of the shot commodity is the matching area within a certain allowable error range, namely, the contour of the shot commodity is considered to be matched with the camera frame contour.

As an alternative embodiment, the matching area may be an area between an outer contour having a size larger than the contour of the camera frame and an inner contour having a size smaller than the contour of the camera frame. The matching area may not be displayed.

As an alternative embodiment, when the outline of the photographed product is matched with the outline of the camera frame, when the outline of the camera frame is relatively simple, more than one kind of outlines of the real object can be matched with the outline of the camera frame, which may cause a recognition error. Therefore, when the outline of the real object is matched with the outline of the camera frame, other identification modes such as feature identification can be combined to improve the identification accuracy and improve the user experience.

As an optional embodiment, after determining the contour of the product without a fixed three-dimensional form, the product may be subjected to a certain prompt, such as an application prompt, a color prompt, a sound prompt, and the like, in combination with the contour, so as to reduce the difficulty in matching the contour of the product photographed by the camera with the contour of the camera frame, and facilitate finding by the user.

In step S206, the purchase information of the determined product is given.

As an alternative embodiment, if the comparison result is a match, the photographed product may be determined to be the displayed product. After the commodity is determined, images or animations which are successfully matched can be set on a display interface where the outline of the camera frame is located, and the successful matching is reflected.

As an alternative embodiment, the purchase information may include a plurality of types, for example, at least one of the following information: the preference information of the commodity, the price information of the commodity, the function information of the commodity and the price comparison information of the commodity. The discount information may be discount information, or may be voucher information or other discount information. The price information may be prices of various currencies, the function information may be a main function included in the commodity, and the price comparison information may be information that is compared according to prices given by a plurality of sellers, or on-line and off-line price comparison information.

In this embodiment, the above steps are adopted, namely, the commodity outline of the displayed commodity is obtained; determining commodities matched with the commodity outline through a camera of the terminal equipment; the method for providing the determined commodity purchasing information achieves the purposes of improving user participation and playability of sales promotion activities by searching the commodities matched with the commodity profiles through the camera of the terminal device, thereby effectively improving the interest of the user and attracting the attention of the user, and further solving the technical problem that the attention of the customer cannot be attracted by the commodity recommending mode in the related technology.

Fig. 3 is a flowchart of an alternative merchandise information processing method according to an embodiment of the present invention, and as shown in fig. 3, in this embodiment, a merchandise outline of a displayed merchandise is obtained by at least one of the following methods:

step S302, displaying the commodity outline of the commodity in a two-dimensional code scanning mode;

step S304, after the picture is imaged after the displayed commodity is photographed, the commodity outline of the displayed commodity is obtained.

As an alternative embodiment, the commodity outline is obtained by scanning the two-dimensional code. The mode convenient and fast of scanning the two-dimensional code, the user of being convenient for obtains the commodity profile of the commodity that the trade company showed, needs carry out the sales promotion activity fast, makes the user obtain the commodity profile of this commodity more convenient and fast, is fit for the young person and adopts.

As an alternative embodiment, the two-dimensional code can be displayed on a promotion interface or a promotion poster together with the outline of the commodity and promotion information of the commodity corresponding to the outline of the commodity.

As an optional embodiment, after the picture is taken of the displayed commodity and then the picture is subjected to the imaging processing, the commodity outline of the displayed commodity is obtained. When determining the commodity outline, the merchant may also take a picture of the real commodity, the shooting angle of the picture can be adjusted according to the needs of the merchant, and then the taken picture of the commodity is subjected to imaging processing to extract the outline of the commodity in the picture.

As an alternative embodiment, the commodity with the contour matching the camera frame contour is determined as the commodity with the contour matching the commodity by at least one of the following methods: matching the outline of the commodity in the picture shot by the camera with the outline of the camera frame; and matching the outline of the commodity in the video shot by the video camera with the outline of the camera frame.

As an alternative embodiment, when the commodity with the contour matching the contour of the camera frame is determined to be the commodity with the contour matching the contour of the commodity, whether the contour of the commodity in the picture taken by the camera matches the contour of the camera frame may be determined. The operation is simple and convenient, and the realization is easy. However, the real viewing angle of the commodity is difficult to control, which may cause the situation that the recognition result is changed due to the fact that the real viewing angle of the commodity is different from the viewing angle of the commodity outline set by the merchant when the user takes a picture, thereby causing poor user experience.

As an optional embodiment, the comparison of whether the contour of the commodity shot by the camera is matched with the contour of the camera frame may also be performed by using whether the contour of the commodity in the video shot by the camera is matched with the contour of the camera frame, so that the problem of matching according to the contour of the photo and the contour of the camera frame can be effectively solved.

As an optional embodiment, the above commodity information processing method further includes at least one of: displaying the position information of the position where the determined commodity is located on a screen of the terminal equipment; and broadcasting the position information of the position where the determined commodity is located.

As an optional embodiment, the terminal device displays the commodity outline of the commodity so as to enable the user to search for the commodity, but when the search range of the commodity is large, for example, when a certain commodity is searched in a department supermarket, the difficulty is large, the required time is too long, and the enthusiasm of the user is affected. Therefore, in order to facilitate the user to find the commodity, the position information of the commodity corresponding to the commodity can be displayed on the screen of the terminal device. Or broadcasting the position information of the position where the determined commodity is located.

As an alternative embodiment, in the case that the above would affect the user's search aggressiveness, the influencing factors that can affect the user's aggressiveness may be suppressed or eliminated. Similar to the above-mentioned position information of the commodity corresponding to the commodity displayed on the screen of the terminal device, the terminal device can also be used for voice broadcast by adopting the loudspeaker of the terminal device, the position information of the physical object corresponding to the commodity is broadcast, and the effect of reminding the user can also be achieved. The position information of the position of the product may be information of a section (for example, a food area, a consumer area, or the like) where the product is located, or may be a specific thin shelf or the like.

As an optional embodiment, it should be noted that the displaying of the location information of the commodity corresponding to the commodity on the screen of the terminal device and the broadcasting of the location information of the physical object corresponding to the commodity may be performed simultaneously, so as to increase a prompt effect for the user.

Fig. 4 is a flowchart of an alternative commodity information processing method according to an embodiment of the present invention, and as shown in fig. 4, the commodity information processing method further includes:

step S402, positioning the position of the terminal equipment to obtain a positioning position;

step S404, displaying a navigation route from the positioning position to the position of the determined commodity on a screen of the terminal equipment; and/or broadcasting a navigation route from the positioning position to the position where the determined commodity is located.

As an alternative embodiment, the above-mentioned commodity information processing method is used for instructing the user to find a commodity. In a department store supermarket with a large scale, sometimes even if the user knows the location of the commodity, the user cannot easily find the commodity, so in order to solve the problem, in this embodiment, the location of the user terminal device and the location information of the commodity can be combined to navigate the route for the user to find the commodity.

As an optional embodiment, before navigating the route where the user finds the commodity, the terminal device of the user needs to be located first to obtain the location information of the terminal device. And acquiring the position information of the terminal equipment, and then generating a navigation route by combining the position information of the commodity.

As an alternative embodiment, the generated navigation route may be displayed on a display screen of the terminal device, so as to facilitate viewing and querying by a user.

As an optional embodiment, the position of the terminal device is located to obtain a location position; and broadcasting a navigation route from the positioning position to the position where the determined commodity corresponding to the commodity is located.

As an optional embodiment, similar to the manner of displaying the generated navigation route on the display screen of the terminal device, the generated navigation route may be broadcasted by voice.

As an optional embodiment, the manner of displaying the generated navigation route on the display screen of the terminal device and the manner of broadcasting the generated navigation route by voice may be simultaneously employed.

As an optional embodiment, the commodity information processing method further includes: and under the condition that the outline of the commodity shot by the comparison camera is not matched with the outline of the camera frame, broadcasting the result that the shot outline of the commodity is not matched with the outline of the camera frame.

As an optional embodiment, when the comparison result is that the contour of the commodity shot by the camera matches with the contour of the camera frame, the matching result may be broadcasted to the user in a form of voice broadcast.

Fig. 5 is a schematic diagram of a display interface of a terminal device according to an embodiment of the present invention, and as shown in fig. 5, this embodiment provides a commodity information processing method for performing video image technology comparison based on commodity shapes, where the method includes the following steps:

step 1, carrying out graphical processing on the commodity needing promotion according to the shape, only showing the outline of the commodity, providing keywords of the commodity, and attracting customers to go to a store to search for the preferential commodity;

step 2, activating a camera after the mobile phone scans the movable two-dimensional code, wherein a view-finding frame of the camera is the outline of the commodity;

step 3, a customer holds a mobile phone to search the commodity in the store, and simultaneously prompts key information of the position of the commodity in real time in a screen;

step 4, after finding the commodity, photographing the similar outline of the commodity for real-time comparison;

and 5, if the comparison is successful, obtaining corresponding preferential rewards.

The implementation mode mainly has the following characteristics: setting a view finder of a mobile phone camera as the outline of the commodity; comparing the camera viewfinder with the commodity picture to judge whether the commodity outline is correct or not; the display position of the commodity on the goods shelf is associated with the mobile phone, and the position information of the commodity is synchronized in time through the mobile phone.

The embodiment has the following technical effects: 1. by abstracting the shape of the commodity and only using the commodity outline to recommend the preferential commodity, the method is different from the traditional marketing means, can arouse the curiosity of customers, can attract attention better and prompts the customers to further search for the commodity. 2. The view-finding frame of the mobile phone camera is set to be the outline of the product, so that customers can conveniently find the preferential product in the store by using the mobile phone, and the interactivity between the users and the product in the store is improved. 3. Through the shelf display positioning of the commodity, when a customer scans a code to participate in the activity, the mobile phone of the customer is connected with the commodity position, so that the corresponding position information is provided for the customer in real time, and the motive force for searching for the discount is improved. 4. When the customer holds the in-store physical commodities and the camera profile is successfully compared, the mobile phone automatically obtains corresponding discount information, and the commodity discount information obtained at the moment is directly and strongly associated with the commodities held by the customer, so that transaction conversion is conveniently and efficiently guided.

Example 2

According to an embodiment of the present invention, there is also provided another method embodiment of a merchandise information processing method, and fig. 6 is a flowchart of another merchandise information processing method according to embodiment 2 of the present invention, as shown in fig. 6, the merchandise information processing method performs the steps of:

step S602, displaying the outline of the camera frame of the terminal device as the commodity outline of the displayed commodity.

As an optional embodiment, the terminal device may be a mobile terminal such as a mobile phone, a notebook computer, a tablet computer, or other terminals such as a computer. The terminal equipment has a shooting function, and the terminal equipment has a display interface or can display through a display device with the display interface.

As an optional embodiment, the camera frame outline and the commodity outline may have the same shape, and a user may put different articles into the camera interface, and by comparing the camera frame, the terminal device determines whether the article is a commodity matching the commodity outline.

In step S604, the contour of the product photographed by the camera of the terminal device is received.

As an alternative embodiment, the outline of the commodity shot by the camera of the terminal device may be an outline in a photograph or an outline in a video.

As an alternative embodiment, after receiving the outline shot by the video camera, comparing whether the outline of the commodity shot by the video camera is matched with the outline of the camera frame.

As an alternative embodiment, when the comparison result is that the contour of the commodity shot by the camera matches the contour of the camera frame, the comparison result may be based on whether the contour of the commodity in the picture shot by the camera matches the contour of the camera frame. The operation is simple and convenient, and the realization is easy. However, the real viewing angle of the commodity is difficult to control, which may cause the situation that the recognition result is changed due to the fact that the real viewing angle of the commodity is different from the viewing angle of the commodity outline set by the merchant when the user takes a picture, thereby causing poor user experience.

As an optional embodiment, the comparison of whether the contour of the real object captured by the video camera matches the contour of the camera frame may also be performed by determining whether the contour of the commodity in the video captured by the video camera matches the contour of the camera frame, so that the problem of matching according to the contour in the photo and the contour of the camera frame can be effectively solved.

In step S606, the purchase information of the product is displayed when the contour of the product photographed by the camera matches the contour of the camera frame.

As an optional embodiment, in the case that the contour of the commodity shot by the camera matches with the contour of the camera frame, after the commodity is determined, an image or animation which is successfully matched may be set on the display interface where the contour of the camera frame is located, so as to show that the matching is successful.

As an optional embodiment, after the commodity is determined, the user can be notified in a voice broadcast manner, and the matching success can also be reflected.

In this embodiment, the above steps are adopted to display the outline of the camera frame of the terminal device as the commodity outline of the commodity displayed; receiving the outline of the commodity shot by a camera of the terminal equipment; under the condition that the outline of the commodity shot by the camera is matched with the outline of the camera frame, the commodity matched with the outline of the commodity is searched by the camera of the terminal device, and the purposes of improving the participation of the user and the playability of sales promotion activities are achieved, so that the interests of the user are effectively improved, the technical effect of attracting the attention of the user is achieved, and the technical problem that the customer cannot be attracted by the commodity recommending mode in the related technology is solved.

As an optional embodiment, the commodity information processing method further includes: and scanning the two-dimensional code corresponding to the commodity outline of the commodity, and activating the camera.

As an optional embodiment, when the user wants to acquire the outline of the camera frame by scanning the two-dimensional code, the camera can be activated by scanning the two-dimensional code corresponding to the commodity outline of the commodity, the method is convenient and fast, the camera is automatically activated, the user is prevented from specially opening the camera for scanning, the user operation program is saved, and the user experience is effectively improved.

As an optional embodiment, the above commodity information processing method further includes at least one of: displaying position information of a commodity to be photographed on a screen of a terminal device; broadcasting position information of the commodity to be shot; displaying a navigation route from a positioning position of the terminal device to a position where a commodity to be photographed is located on a screen of the terminal device; and broadcasting a navigation route from the positioning position of the terminal equipment to the position of the commodity to be shot.

As an optional embodiment, the setting of the location information of the commodity is for the convenience of the user to find the commodity, and the influence on the experience interest of the user due to too large searching range and too high difficulty of finding by the user can be avoided.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.

Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (such as a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.

Example 3

According to an embodiment of the present invention, there is also provided an apparatus for implementing the commodity information processing method of embodiment 1 described above, and fig. 7 is a schematic diagram of a commodity information processing apparatus according to embodiment 3 of the present invention, as shown in fig. 7, the apparatus including: an acquisition module 702, a determination module 704 and a processing module 706, which are described in detail below.

An obtaining module 702, configured to obtain a product outline of a displayed product; a determining module 704, connected to the acquiring module 702, configured to determine, through a camera of the terminal device, a product that matches a product profile; and a processing module 706 connected to the determining module 704 for providing the purchase information of the determined goods.

It should be noted here that the above-mentioned obtaining module 702, determining module 704 and processing module 706 correspond to steps S202 to S206 in embodiment 1, and the two modules are the same as the corresponding steps in the implementation example and application scenario, but are not limited to the disclosure in the above-mentioned embodiment one. It should be noted that the modules described above as part of the apparatus may be run in the computer terminal 10 provided in the first embodiment.

Example 4

According to an embodiment of the present invention, there is also provided an apparatus for implementing the commodity information processing method of embodiment 2 described above, and fig. 8 is a schematic view of another commodity information processing apparatus according to embodiment 4 of the present invention, as shown in fig. 8, the apparatus including: a first display module 802, a receiving module 804 and a second display module 806, which will be described in detail below.

A first display module 802, configured to display a camera frame outline of the terminal device as a commodity outline of a displayed commodity; a receiving module 804, connected to the first display module 802, for receiving the outline of the commodity photographed by the camera of the terminal device; and a second display module 806, connected to the receiving module 804, for displaying the purchase information of the commodity when the contour of the commodity photographed by the video camera matches the contour of the camera frame.

It should be noted that the first display module 802, the receiving module 804 and the second display module 806 correspond to steps S602 to S606 in embodiment 2, and the two modules are the same as the corresponding steps in the implementation example and the application scenario, but are not limited to the disclosure in the first embodiment. It should be noted that the modules described above as part of the apparatus may be run in the computer terminal 10 provided in the first embodiment.

Example 5

The embodiment of the invention can provide a computer terminal which can be any computer terminal device in a computer terminal group. Optionally, in this embodiment, the computer terminal may also be replaced with a terminal device such as a mobile terminal.

Optionally, in this embodiment, the computer terminal may be located in at least one network device of a plurality of network devices of a computer network.

In this embodiment, the computer terminal may execute program codes of the following steps in the commodity information processing method of the application program: acquiring a commodity outline of a displayed commodity; determining commodities matched with the commodity outline through a camera of the terminal equipment; and giving the purchase information of the determined commodity.

Alternatively, fig. 9 is a block diagram of a computer terminal according to an embodiment of the present invention. As shown in fig. 9, the computer terminal 10 may include: one or more processors 92 (only one shown), memory 94, and a peripheral interface.

The memory may be configured to store software programs and modules, such as program instructions/modules corresponding to the commodity information processing method and apparatus in the embodiments of the present invention, and the processor executes various functional applications and data processing by running the software programs and modules stored in the memory, so as to implement the commodity information processing method. The memory may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some instances, the memories may further include a memory located remotely from the processor, which may be connected to the terminal 10 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The processor can call the information and application program stored in the memory through the transmission device to execute the following steps: acquiring a commodity outline of a displayed commodity; determining commodities matched with the commodity outline through a camera of the terminal equipment; and giving the purchase information of the determined commodity.

Optionally, the processor may further execute the program code of the following steps: acquiring a commodity profile of the displayed commodity by at least one of the following methods: acquiring a commodity outline of a displayed commodity in a mode of scanning the two-dimensional code; after the picture is subjected to imaging processing after the displayed commodity is photographed, the commodity outline of the displayed commodity is obtained.

Optionally, the processor may further execute the program code of the following steps: determining, by a camera of a terminal device, an article that matches an article contour includes: displaying the outline of a camera frame of the camera as the outline of the commodity; and determining the commodity with the contour matched with the contour of the camera frame as the commodity with the contour matched with the contour of the commodity.

Optionally, the processor may further execute the program code of the following steps: determining the commodity with the contour matched with the contour of the camera frame as the commodity with the contour matched with the contour of the commodity by at least one of the following methods: matching the outline of the commodity in the picture shot by the camera with the outline of the camera frame; and matching the outline of the commodity in the video shot by the video camera with the outline of the camera frame.

Optionally, the processor may further execute the program code of the following steps: displaying the position information of the position where the determined commodity is located on a screen of the terminal equipment; and broadcasting the position information of the position where the determined commodity is located.

Optionally, the processor may further execute the program code of the following steps: positioning the position of the terminal equipment to obtain a positioning position; displaying a navigation route from the positioning position to the position where the determined commodity is located on a screen of the terminal device; and/or broadcasting a navigation route from the positioning position to the position where the determined commodity is located.

Optionally, the processor may further execute the program code of the following steps: the determined purchase information of the goods includes at least one of: the preference information of the commodity, the price information of the commodity, the function information of the commodity and the price comparison information of the commodity.

The processor may further execute program code for the following steps included in another merchandise information processing method: the method comprises the following steps: displaying the outline of a camera frame of the terminal equipment into the commodity outline of the displayed commodity; receiving the outline of the commodity shot by a camera of the terminal equipment; when the contour of the commodity photographed by the camera matches the contour of the camera frame, purchase information of the commodity is displayed.

Optionally, the processor may further execute the program code of the following steps: and scanning the two-dimensional code corresponding to the commodity outline of the displayed commodity, and activating the camera.

Optionally, the processor may further execute the program code of the following steps: performing at least one of: displaying position information of a commodity to be photographed on a screen of a terminal device; broadcasting position information of the commodity to be shot; displaying a navigation route from a positioning position of the terminal device to a position where a commodity to be photographed is located on a screen of the terminal device; and broadcasting a navigation route from the positioning position of the terminal equipment to the position of the commodity to be shot.

The embodiment of the invention provides a scheme of a commodity information processing method. Obtaining the commodity outline of the displayed commodity; determining commodities matched with the commodity outline through a camera of the terminal equipment; the method for providing the determined commodity purchasing information achieves the purposes of improving user participation and playability of sales promotion activities by searching the commodities matched with the commodity profiles through the camera of the terminal device, thereby effectively improving the interest of the user and attracting the attention of the user, and further solving the technical problem that the attention of the customer cannot be attracted by the commodity recommending mode in the related technology.

It can be understood by those skilled in the art that the structure shown in fig. 9 is only an illustration, and the computer terminal may also be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palmtop computer, a Mobile Internet Device (MID), a PAD, and the like. Fig. 9 is a diagram illustrating a structure of the electronic device. For example, the computer terminal 10 may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in FIG. 9, or have a different configuration than shown in FIG. 9.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.

Example 6

The embodiment of the invention also provides a storage medium. Optionally, in this embodiment, the storage medium may be configured to store a program code executed by the product information processing method provided in the first embodiment.

Optionally, in this embodiment, the storage medium may be located in any one of computer terminals in a computer terminal group in a computer network, or in any one of mobile terminals in a mobile terminal group.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: acquiring a commodity outline of a displayed commodity; determining commodities matched with the commodity outline through a camera of the terminal equipment; and giving the purchase information of the determined commodity.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: acquiring a commodity profile of the displayed commodity by at least one of the following methods: acquiring a commodity outline of a displayed commodity in a mode of scanning the two-dimensional code; after the picture is subjected to imaging processing after the displayed commodity is photographed, the commodity outline of the displayed commodity is obtained.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: determining, by a camera of a terminal device, an article that matches an article contour includes: displaying the outline of a camera frame of the camera as the outline of the commodity; and determining the commodity with the contour matched with the contour of the camera frame as the commodity with the contour matched with the contour of the commodity.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: determining the commodity with the contour matched with the contour of the camera frame as the commodity with the contour matched with the contour of the commodity by at least one of the following methods: matching the outline of the commodity in the picture shot by the camera with the outline of the camera frame; and matching the outline of the commodity in the video shot by the video camera with the outline of the camera frame.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: displaying the position information of the position where the determined commodity is located on a screen of the terminal equipment; and broadcasting the position information of the position where the determined commodity is located.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: positioning the position of the terminal equipment to obtain a positioning position; displaying a navigation route from the positioning position to the position where the determined commodity is located on a screen of the terminal device; and/or broadcasting a navigation route from the positioning position to the position where the determined commodity is located.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: the determined purchase information of the goods includes at least one of: the preference information of the commodity, the price information of the commodity, the function information of the commodity and the price comparison information of the commodity.

As an alternative embodiment, the storage medium may be further configured to store program code for performing the following steps: displaying the outline of a camera frame of the terminal equipment into the commodity outline of the displayed commodity; receiving the outline of the commodity shot by a camera of the terminal equipment; when the contour of the commodity photographed by the camera matches the contour of the camera frame, purchase information of the commodity is displayed.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: and scanning the two-dimensional code corresponding to the commodity outline of the displayed commodity, and activating the camera.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: performing at least one of: displaying position information of a commodity to be photographed on a screen of a terminal device; broadcasting position information of the commodity to be shot; displaying a navigation route from a positioning position of the terminal device to a position where a commodity to be photographed is located on a screen of the terminal device; and broadcasting a navigation route from the positioning position of the terminal equipment to the position of the commodity to be shot.

Example 7

The embodiment of the invention also provides the terminal equipment. The terminal device includes: a memory and a processor, the memory storing a computer program; a processor for executing a computer program stored in the memory, the computer program when running program code for performing the steps of: acquiring a commodity outline of a displayed commodity; determining commodities matched with the commodity outline through a camera of the terminal equipment; and giving the purchase information of the determined commodity.

The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.

In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims

1. A commodity information processing method comprising:

acquiring a commodity outline of a displayed commodity;

determining the commodities matched with the commodity outline through a camera of the terminal equipment;

and giving the determined purchase information of the commodity.

2. The method of claim 1, wherein the product profile of the displayed product is obtained by at least one of:

acquiring a commodity outline of a displayed commodity in a mode of scanning the two-dimensional code;

after the picture is subjected to imaging processing after the displayed commodity is photographed, the commodity outline of the displayed commodity is obtained.

3. The method of claim 1, wherein determining, by the camera of the terminal device, the item that matches the item profile comprises:

displaying a camera frame outline of the camera as the commodity outline;

and determining the commodity with the contour matched with the contour of the camera frame as the commodity with the contour matched with the contour of the commodity.

4. The method of claim 3, wherein the item whose profile matches the camera frame profile is determined to be the item whose profile matches the item profile by at least one of:

matching the outline of the commodity in the picture shot by the camera with the outline of the camera frame;

and matching the outline of the commodity in the video shot by the video camera with the outline of the camera frame.

5. The method of claim 1, further comprising at least one of:

displaying the determined position information of the position where the commodity is located on a screen of the terminal equipment;

and broadcasting the position information of the position where the determined commodity is located.

6. The method of claim 5, further comprising:

positioning the position of the terminal equipment to obtain a positioning position;

displaying a navigation route from the positioning position to the determined position of the commodity on a screen of the terminal equipment; and/or broadcasting a navigation route from the positioning position to the determined position of the commodity.

7. The method of any of claims 1 to 6, wherein the determined purchase information for the good comprises at least one of:

the preference information of the commodity, the price information of the commodity, the function information of the commodity and the price comparison information of the commodity.

8. A commodity information processing method comprising:

displaying the outline of a camera frame of the terminal equipment into the commodity outline of the displayed commodity;

receiving the outline of the commodity shot by a camera of the terminal equipment;

and displaying the purchase information of the commodity under the condition that the outline of the commodity shot by the camera is matched with the outline of the camera frame.

9. The method of claim 8, further comprising:

and scanning the two-dimensional code corresponding to the commodity outline of the displayed commodity, and activating the camera.

10. The method of claim 8, further comprising at least one of:

displaying position information of the commodity to be shot on a screen of the terminal device;

broadcasting the position information of the commodity to be shot;

displaying a navigation route from a positioning position of the terminal device to a position where the commodity to be photographed is located on a screen of the terminal device;

and broadcasting a navigation route from the positioning position of the terminal equipment to the position of the commodity to be shot.

11. A commodity information processing apparatus comprising:

the acquisition module is used for acquiring the commodity outline of the displayed commodity;

the determining module is used for determining the commodities matched with the commodity outline through a camera of the terminal equipment;

and the processing module is used for giving the determined purchasing information of the commodities.

12. A commodity information processing apparatus comprising:

the first display module is used for displaying the outline of the camera frame of the terminal equipment into the commodity outline of the displayed commodity;

the receiving module is used for receiving the outline of the commodity shot by the camera of the terminal equipment;

and the second display module is used for displaying the purchase information of the commodity under the condition that the outline of the commodity shot by the camera is matched with the outline of the camera frame.

13. A storage medium comprising a stored program, wherein a device on which the storage medium is located is controlled to execute the commodity information processing method according to any one of claims 1 to 11 when the program runs.

14. A processor for executing a program, wherein the program executes to execute the commodity information processing method according to any one of claims 1 to 11.

15. A terminal device, comprising: a memory and a processor, wherein the processor is capable of,

the memory stores a computer program;

the processor is configured to execute the computer program stored in the memory, and the computer program executes the product information processing method according to any one of claims 1 to 10.