KR20180009194A - Method, apparatus, service server and user device for providing vendor focused electronic commerce service - Google Patents

Abstract

Provided are a method and a device for providing e-commerce service based on a seller, a service server and a user terminal. According to one embodiment of the present invention, the device for e-commerce service based on a seller comprises a processor, a camera connected to the processor, and a memory connected to the processor. The memory obtains seller information from a seller terminal when the seller terminal approaching is sensed, and an identifier of a selling product from a tag or a code attached to the selling product to be captured, transmits the obtained identifier to a service server to obtain product information on the selling product from the service server, and stores program commands capable of being executed by the processor, in order to transmit a product posting request to the service server so that multimedia data, a picture or a video of the selling product captured by using the camera, is posted in an e-commerce site, wherein one or more between the product information and the seller information are inserted into the multimedia data of the selling product. The e-commerce site configures a screen to display selling products for each seller, and, when the selling product is purchased, pays compensation corresponding to a predetermined rate of a sales amount to the corresponding seller. The present invention enables a user to conveniently purchase a desired product.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to an electronic commerce service providing method, an apparatus, a service server, and a user terminal,

The present invention relates to an electronic commerce service providing method, an apparatus, a service server, and a user terminal, and more particularly, to a technique of providing electronic commerce service based on a seller.

Currently, the subject constituting the electronic commerce service is a service provider that provides an online platform (hereinafter referred to as "online shopping mall") in which an electronic commerce service is performed, a seller who sells goods through an online shopping mall, And a buyer who purchases the goods of the present invention.

Here, it is general that the buyers search for the goods they need in the online shopping mall and purchase the goods by selecting the lowest priced seller among the same goods.

On the other hand, BJ (Broadcasting Jockey), which conducts personal internet broadcasting, has attracted attention recently, with personal internet broadcasting being very popular.

Famous BJs, which are popular among Internet viewers, earn high profits in a short period of time, and products that are introduced, possessed or worn by famous BJs lead to big sales both online and offline.

Of course, the products related to famous characters such as actors and models, as well as the above-mentioned BJs, are gaining popularity both online and offline.

In such a situation, when a user wants to purchase a commodity related to a specific person, the purchaser searches for each commodity in the online shopping mall and purchases the commodity. In the case of a commodity that is not sold to the online commodity mall, There is.

Accordingly, the seller photographs a specific person (which may be the same as the seller or may be a person different from the seller) wearing or using the specific product, and posts it to the online shopping mall quickly and conveniently. There is a demand for providing a new electronic commerce service model that enables a user to conveniently purchase a desired commodity by searching for a commodity related to a specific person.

SUMMARY OF THE INVENTION The present invention has been made in order to solve the problems of the conventional art described above, and it is an object of the present invention to provide a method and apparatus for photographing a specific person (which may be the same as a seller or a person different from the seller) The present invention is to provide a new e-commerce service model in which a buyer can easily purchase a desired commodity by searching for a commodity related to a specific person rather than a commodity-oriented commodity.

According to an aspect of the present invention, there is provided an apparatus for a seller-centric e-commerce service, the system including a processor, a camera coupled to the processor, and a memory coupled to the processor, The method includes acquiring seller information from the seller terminal when an access to the terminal is detected, acquiring an identifier of the sales product from a tag or a code attached to the sale item as a shooting target, Acquiring merchandise information on the merchandise from the service server, and inserting at least one of the merchandise information and the multimedia data, which is a photograph or a moving picture, of the merchandise taken by using the camera, A commodity publication request to be posted on a commerce site The e-commerce site is configured to display the sales commodities for each of the sellers, and when a purchase is made for the sales commodities, And a compensation corresponding to a predetermined ratio is paid.

According to an aspect of the present invention, there is provided a service server for a merchant-centered electronic commerce service, the service server including at least one processor and a computer storage medium connected to the processor, Retrieving merchandise information corresponding to the merchandise identifier from the pre-stored merchandise information and providing the merchandise information to the smart merchandise, and receiving, from the smart device, merchant information and multimedia data, When the at least one of the information and the seller information is received, the multimedia data is added to the seller list of the seller at the e-commerce site and posted, and when the purchase is made to the seller, Predetermined ratio Wherein the smart device is configured to display program items executable by the processor to provide a compensation corresponding to the sales information of the merchant terminal, Acquiring merchandise information from a terminal, obtaining the merchandise identifier from a tag or a code attached to the merchandise, requesting the merchandise identifier from the service server, and transmitting the merchandise information to the multimedia data photographed using a camera And seller information.

According to an aspect of the present invention, there is provided a user terminal for a merchant-centered electronic commerce service, comprising a processor and a memory coupled to the processor, A photographing mode for providing previously stored seller information to the smart device when the seller information request is received from the device and setting whether the camera of the smart device photographs the sale item as a photograph or a moving picture, The smart interface device displays a user interface for setting an image capturing attribute including at least one of an image capturing result display method and a time interval for capturing the photo on a screen and provides information on an image capturing attribute set through the user interface to the smart device Processor Wherein the smart device acquires the merchant information from the user terminal, acquires the merchandise information using a tag or a code attached to the merchandise, The electronic commerce site transmits multimedia data, which is a photograph or a moving picture photographed using a camera, to the service server providing the electronic commerce site, wherein at least one of the commodity information and the seller information is inserted, And a compensation corresponding to a predetermined ratio of the sales amount to the seller when the purchase is made for the sales product.

According to another aspect of the present invention, there is provided a method of providing an electronic commerce service for a merchant-centered electronic commerce service according to an embodiment of the present invention includes the steps of: (a) (B) acquiring an identifier of the sales product from a tag or a code attached to a sales product to be imaged; (c) transmitting the obtained identifier to a service server, (D) obtaining at least one of the product information and the seller information from the multimedia data, which is a photograph or a moving picture, of the sales product photographed using the camera; And transmitting to the service server a sale commodity publication request to be posted on the e-commerce site, The electronic commerce site is configured to display sales items for each of the sellers, and a compensation corresponding to a predetermined ratio of the sales amount to the sellers is provided when the sales for the sales products occur.

In order to achieve the above object, a method of providing an electronic commerce service by a service server according to an embodiment of the present invention comprises the steps of: (a) receiving a product identifier from a smart device, (B) receiving, from the smart device, at least one of the seller information and the multimedia data, which is a photograph or video of the sales product, the product information and the seller information, is received (E) adding the multimedia data to the sales commodity list of the seller at the e-commerce site, and (c) paying the merchant for a predetermined rate of the sales amount when the purchase of the sales commodity occurs Wherein the e-commerce site comprises: The smart device is configured to acquire the seller information from the seller terminal when an access to the seller terminal is sensed, and to acquire the seller information from the tag or the code attached to the sale product, Acquiring an identifier, requesting the service server, and inserting at least one of the goods information and the seller information into the multimedia data photographed using the camera.

In order to achieve the above object, a method for providing an electronic commerce service by a user terminal according to an embodiment of the present invention comprises the steps of: (a) when a seller information request is received from the smart device in proximity to a smart device, (B) a photographing mode for setting whether the camera of the smart device photographs a sale item as a photograph or a moving picture, a photographing result display method for displaying the photographing result on a screen, and (C) providing the smart device with information about a shooting attribute set through the user interface, the method comprising the steps of: (a) Wherein the smart device is a device Acquiring merchandise information, acquiring merchandise information using a tag or a code attached to the merchandise, and receiving multimedia data, such as a photograph or a movie photographed using the camera, To the service server that provides the e-commerce site, the e-commerce site is configured to display a sale item for each seller, and when a purchase for the sale item occurs, And a compensation corresponding to a predetermined ratio of the sales amount is paid out.

According to an embodiment of the present invention, a seller may photograph a state of a specific person (which may be the same as the seller or may be a person different from the seller) wearing or using the specific goods, and may quickly and conveniently publish the goods in the online shopping mall .

In addition, the purchaser can search for a related product mainly for a specific person rather than a product, and can conveniently purchase a desired product.

It should be understood that the effects of the present invention are not limited to the above effects and include all effects that can be deduced from the detailed description of the present invention or the configuration of the invention described in the claims.

1A and 1B are diagrams showing a configuration of a system for providing an electronic commerce service according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of a seller terminal according to an embodiment of the present invention.
3 is a diagram illustrating a configuration of a smart device according to an embodiment of the present invention.
4 is a diagram illustrating a configuration of a service server according to an embodiment of the present invention.
5 to 8 are flowcharts illustrating an electronic commerce service process according to an embodiment of the present invention.
9 is a diagram illustrating a screen of a smart device according to an embodiment of the present invention.
10 is a view showing a screen of an online shopping mall according to an embodiment of the present invention.
11 is a view showing a screen of an online shopping mall according to another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "indirectly connected" .

Also, when an element is referred to as "comprising ", it means that it can include other elements, not excluding other elements unless specifically stated otherwise.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1A is a diagram illustrating a configuration of a system for providing an electronic commerce service according to an embodiment of the present invention.

A system 100 for providing an electronic commerce service according to an embodiment of the present invention may include a seller terminal 110, a smart device 120, a service server 130, and a buyer terminal 140.

The present invention can be applied to a case where a merchant holding a seller terminal 110 photographs a state of wearing or using a specific product through the smart device 120 and transmits the resulting photo or movie to the service server 130 The service server 130 can post the photographs, moving images, and information of the sale items photographed through the smart device 120 to each e-commerce site (hereinafter, referred to as 'online shopping mall'), The purchaser terminal 140 may access the online shopping mall to select a specific seller among a plurality of sellers and purchase the products sold by the seller.

For reference, in the embodiment of the present invention, the 'seller' can not only sell the commodity but also wear or carry the commodity.

Then, the seller uses the smart device 120 disposed in the off-line space to photograph a sample of the product to be worn or possessed by the user, and transmits the photographed result to the service server 130 through the smart device 120 , The sales product can be posted on the online shopping mall by a simple photographing, and when the merchandise is sold in the online shopping mall, the user can receive the reward (point, cash, etc.) corresponding to a predetermined ratio of the sales amount.

Specifically, the seller terminal 110 may store information of a seller (an identifier, a gender, an age, a key, a weight, and the like of the seller given by the online shopping mall), and may store bluetooth, Near Field Communication (NFC) Or the like, using the short-range wireless communication.

In one embodiment, when the seller approves the seller terminal 110 to the smart device 120, the seller terminal 110 may send the seller's information to the smart device 120. [

For this, pairing may be established between the seller terminal 110 and the smart device 120.

In addition, according to the embodiment, the seller terminal 110 has a photographing mode in which the smart device 120 sets whether to photograph a sale item as a photograph or a movie, a photographing result display method in which the photographing result is displayed on the screen, Quot; shooting attribute " including time intervals and the like can be set.

In addition, according to the embodiment, the seller terminal 110 receives the multimedia data which is a photograph or a moving picture photographed from the smart device 120, and inputs a selection of multimedia data to be posted in the online shopping mall among the received multimedia data Can receive.

The seller terminal 110 may transmit the identifier of the selected multimedia data to the smart device 120 so that the multimedia data may be posted on the online shopping mall through the smart device 120, The multimedia data may be transmitted to the service server 130 and requested to be posted on the online shopping mall.

Of course, the items settable and selectable in the seller terminal 110 as described above may be set or selected in the smart device 120 itself.

Meanwhile, the smart device 120 may include a touch-enabled touch screen and a camera for photographing. The smart device 120 may be connected to the seller terminal 110 using short-range wireless communication such as Bluetooth or NFC, And may be connected to the service server 130.

The smart device 120 may receive the seller information from the seller terminal 110 when the seller is located in the offline space and possesses the seller terminal 110. At this time, The information about the shooting attribute set in the display area can be received together.

Of course, the shooting attribute may be set in the smart device 120 itself through the seller's selection through the touch screen of the smart device 120. [

In addition, the smart device 120 may generate multimedia data by photographing a scene in which a seller wears or uses a sales item in accordance with a set shooting attribute.

At this time, the smart device 120 displays the current scene on the screen as a touch screen in real time through the camera, so that the seller can confirm in real time the state of wearing or using a sale item or a sale item as if a mirror is being viewed.

For reference, the 'sale product' of the present invention may mean a product (for example, TV or the like) placed at a fixed position, or a product (for example, a clothing or an accessory) can do.

Continuing, the smart device 120 may take a picture at a constant time interval.

For example, when the sales merchandise is to be photographed at various angles, the smart device 120 can take a picture at intervals of 3 seconds.

That is, the seller arranges the front side of the sale item at the photographing point, places the left side face at the photographing position for 3 seconds when the smart device 120 finishes photographing, and then places the right side face at the photographing position for 3 seconds thereafter You can proceed with shooting.

In this process, the smart device 120 displays the current scene on the screen as a touch screen in real time through the camera, so that the seller can anticipate the state in which the sales product is photographed like a mirror.

The smart device 120 acquires an identifier of the sales product through a code such as a tag (NFC, RFID, etc.) attached to the sale product, a QR code, or a barcode, transmits the identifier to the service server 130, And can display the product information on the screen.

In this way, the seller can confirm the information of the current sale product he / she wants to shoot through the screen in real time.

Thereafter, the smart device 120 can photograph the sales item according to the photographing attribute, and the information of the sales product displayed on the screen can be inserted into the multimedia data as the photograph or the moving image.

The multimedia data may include merchandise information as well as merchandise information for the merchandise.

In addition, the smart device 120 may transmit the multimedia data including at least one of the sales item and the seller information together with the seller identifier to the service server 130 so that the smart device 120 may request the sale item to be posted on the online shopping mall.

For reference, the multimedia data photographed at the smart device 120 may be selected by the seller through the touch screen of the smart device 120, or may be selected at the seller terminal 110 according to the embodiment.

To this end, the smart device 120 may transmit the photographed multimedia data to the seller terminal 110, and may receive the identifier of the multimedia data selected by the seller from the seller terminal 110.

On the other hand, the service server 130 can store various goods information, can publish a sale item for each seller, and the buyer can search for the seller and provide an online shopping mall where the seller can purchase the goods of the seller.

The service server 130 may be connected to the smart device 120 and the purchaser terminal 140 through a wired / wireless network.

When the service server 130 receives the identification information of the specific product from the smart device 120, the service server 130 may transmit the product information corresponding to the identification information to the smart device 120.

In addition, the service server 130 may publish the multimedia data of the sales item received from the smart device 120 (at least one of the sales item and seller information inserted) to the online shopping mall by the seller.

At this time, the service server 130 can classify the goods into categories based on the identifiers of the goods to be sold.

For reference, the service server 130 may be connected to a payment server (not shown) such as a card company, a bank, or a VAN company for payment of goods sold in an online shopping mall.

In addition, when the purchase of goods by the buyer occurs in the online shopping mall, the service server 130 can pay the seller a price corresponding to a certain percentage of the sales amount.

Where compensation may include one or more of the points used as cash in the online shopping mall and actual cash.

On the other hand, the purchaser terminal 140 can be connected to the service server 130 through the wired / wireless network, and can access the online shopping mall provided by the service server 130.

The purchaser can search for and select the seller desired by the online shopping mall, and can inquire the various products sold by the seller and purchase necessary goods.

Here, the information on the seller's merchandise displayed on the screen of the purchaser terminal 140 may include multimedia data such as a photograph or a moving picture photographed by the purchaser using the smart device 120, One or more of the goods information and seller information inserted by the device 120 may be included.

The buyer terminal 140 may be a mobile terminal such as a smart phone, a tablet computer, a personal digital assistant (PDA), a portable multimedia player (PMP) A desktop computer, a set top box connected to a digital TV, and the like, all of which can be connected to the service server 130 via a network.

1B is a block diagram illustrating a system for providing an electronic commerce service according to another embodiment of the present invention.

A system 100 for providing an electronic commerce service according to another embodiment of the present invention includes a seller terminal 110, a smart device 120, a service server 130, a purchaser terminal 140, and a reseller terminal 150 ).

The system shown in FIG. 1B is an embodiment in which the reseller terminal 150 is further added in the embodiment shown in FIG. 1A.

The reseller accesses the service server 130 through the reseller terminal 150 and shares the sales items of the sellers published in the online shopping mall with others using one or more of the specific site, SNS, and MMS (hereinafter referred to as " )can do.

Here, the form to be transmitted to the other person may be a link form in which the online shopping mall can confirm the multimedia data of the selling product.

If a reseller buys a sale of a particular seller promoted by a reseller, the reseller may receive a predetermined percentage of the reimbursement from the seller as compensation for the promotion.

At this time, the reward that the reseller can receive may also be cash or points available at the online shopping mall, such as the reward the seller receives.

For reference, a reseller can sign up for a reseller of an online shopping mall for the purpose of promoting a sales product of a specific seller and rewarding a payment made when the purchase of the other person is performed through the promotion.

In this regard, the service server 130 confirms whether the reseller is a reseller when the reseller accesses the online shopping mall through the reseller terminal 150, and if the reseller confirms that the reseller is the reseller, The user can provide a user interface that can promote the sales product using one or more of a specific site, SNS, and MMS.

If a request is received from the reseller terminal 150 to promote multimedia data for a specific sales product of a specific seller using one or more of a specific site, SNS, and MMS, the service server 130 confirms the corresponding multimedia data You can send the link address to at least one of the URL address of the specific site that the reseller has entered, the SNS account, and the mobile phone number to receive the MMS.

Here, the link address may include an identifier of the reseller in an encrypted form. When the buyer accesses the online shopping mall (a specific sale item of a specific seller) through the promotion (link address) of the reseller and purchases the sale item, The merchant 130 may provide the merchant with a predetermined percentage of the sales amount based on the seller's identifier and the reseller's identifier included in the link address and the reseller with a predetermined percentage of the compensation received by the seller.

Hereinafter, each of the components shown in Figs. 1A and 1B will be described in more detail with reference to Figs. 2 to 4. Fig.

2 is a diagram illustrating a configuration of a seller terminal 110 according to an embodiment of the present invention.

The seller terminal 110 according to an embodiment of the present invention may include a controller 111 including a processor, a memory 112 connected to the controller 111, and a communication unit 113.

Describing each component, the control unit 111 can display a user interface on the screen on which the seller information can be input.

Here, 'seller information' may include personal information such as an identifier (ID, etc.) of a seller used in an online shopping mall, a name, a business registration number, a name, an address, and a contact information. And may further include information related to the body of the user.

The control unit 111 can control that the inputted seller information is stored in the memory 112 when the seller information is inputted through the user interface.

When the seller terminal 110 receives the seller information request from the smart device 120 via the communication unit 113 when the seller terminal 110 is close to the smart device 120, To be transmitted to the smart device 120 through the smart card device 113.

In addition, the control unit 111 may provide a user interface for setting the shooting attribute of the smart device 120. [

Here, the 'shooting attribute' is a shooting mode for selecting whether to take a picture or a moving picture, a photographing time interval which is a time interval for resuming photographing after photographing one photograph when photographing a plurality of photographs, And a shooting result display method in which the shooting result is displayed on the screen or the shot result is displayed on the screen so that the shooting results are collectively displayed on the screen when all the shooting ends.

The control unit 111 displays the received picture or moving picture on the screen when the multimedia data, which is a picture of the sales product shot at the smart device 120 or a moving picture, is received through the communication unit 113 It is possible to receive the selection of the seller and to control the identifier of the multimedia data selected by the seller to be transmitted to the smart device 120 through the communication unit 113. [

In addition, the controller 111 may transmit the multimedia data selected by the seller to the service server 130 through the communication unit 113 to request the sale item to be posted on the online shopping mall.

In addition, the control unit 111 controls the URL address of the specific site or the SNS account of the specific site such as a blog or the like so that the photograph or video selected by the seller after the sale of the sales product is photographed by the smart device 120, A user interface for inputting the user interface can be provided.

In addition, the control unit 111 may provide a photograph or a moving image selected by the seller using a multimedia message (MMS).

Meanwhile, the memory 112 may store program instructions executable by the control unit 111 to cause the control unit 111 to perform the above-described operations, and may store various data derived from the execution of the operation of the control unit 111 Can be stored.

For example, the memory 112 may store the seller information inputted by the seller under the control of the control unit 111. [

The communication unit 113 may include a short range communication device such as Bluetooth or NFC and may transmit and receive various information to and from the smart device 120 under the control of the control unit 111. [

For example, under control of the control unit 111, the seller information stored in the memory 112, the shooting attribute of the smart device 120 input through the user interface, and the like can be transmitted to the smart device 120.

The communication unit 113 may receive the multimedia data as a photograph or video taken by the smart device 120 and may transmit the identifier of the multimedia data selected by the seller among the received multimedia data to the smart device 120 .

If the multimedia data selected by the seller is directly transmitted to the service server 130 according to the embodiment, the communication unit 113 may transmit the multimedia data selected by the seller to the service server 130. For this, the communication unit 113 may include a communication device for wired / wireless communication with the service server 130.

3 is a diagram illustrating a configuration of a smart device 120 according to an embodiment of the present invention.

The smit mirror 120 according to an exemplary embodiment of the present invention may include a control unit 121 including a processor, a camera 122 connected to the control unit 121, a memory 123, and a communication unit 124 .

The control unit 121 may control the seller information request to be transmitted to the seller terminal 110 through the communication unit 124 when the access of the seller terminal 110 is detected.

Also, the control unit 121 may provide a user interface for setting shooting attributes.

Here, the 'photographing property' may include a photographing mode for setting whether to photograph the sale item as a photograph or a moving picture, a photographing result displaying method for displaying the photographing result on the screen, a time interval for photographing the photograph, and the like .

For reference, the photographing time interval may be set automatically or manually.

As described above, 'auto' means that when a plurality of photographs are taken, one photograph is automatically taken again after a predetermined time interval after photographing, and 'manual' means that a plurality of photographs are taken If there is a separate input from the seller, the photographing is resumed again.

The shooting attribute may be set in the smite mirror 120 as described above, but may be set and received in the seller terminal 110. [

In addition, the control unit 121 can acquire the identifier of the sales product through the camera 122 or the communication unit 124. [

If a tag such as NFC or RFID is attached to the sales product, the control unit 121 can acquire the identifier of the sale product through the communication unit 124 including the local communication device, and can provide the QR code or the barcode The control unit 121 can acquire the identifier of the sales product from the image of the corresponding code photographed through the camera 122. [

The control unit 121 then transmits the obtained identifier to the service server 130 through the communication unit 124 and receives information on the sales product from the service server 130 and displays the received information on the screen. At this time, the control unit 121 may further display the seller information on the screen.

In addition, the control unit 121 can control the sales product to be photographed through the camera 122 in accordance with the set photographing attribute.

At this time, if the photographing attribute is a photograph and the photograph photographing interval is set to a specific second (sec), the control unit 121 can control the camera 122 to photograph a sale item at a set photographing time interval.

Here, the controller 121 displays the current scene on the touch screen screen in real time through the camera 122, so that the seller can check the state of wearing or using the sale item or the sale item as if the user were watching the mirror have.

For example, when a seller wears clothes and takes a picture using the smart device 120, the seller looks at his / her appearance before shooting through the current scene provided by the smart device 120 in real time, .

In addition, according to the shooting time interval of the shooting attributes, the shooting result of a part which can not be easily viewed such as a rear view or a side view can be confirmed on a screen after a specific time after shooting.

Here, one or more of the product information and the seller information displayed on the screen may be inserted into the photograph or the moving image photographed by the camera 122. To this end, the control unit 121 displays the product information and the seller information Lt; RTI ID = 0.0 > and / or < / RTI >

Of course, depending on the embodiment, the image processing may be performed only on a specific photo or moving picture selected by the seller among the photographed pictures or moving pictures.

For reference, the insertion position of the sales product information, the font font and size, and the like can be set in advance.

In addition, the control unit 121 may provide a user interface for displaying a photograph or moving picture of the sales product photographed through the camera 122 on the screen and receiving a selection of the seller.

For reference, the seller's selection may be performed after all the photographing is completed, or the photographing result may be displayed on the screen every time the photographing is performed, and the user may be informed of the selection from the seller.

If the seller's selection is inputted every time the photographing is performed, the photographing time interval of the photographing attribute is set to 'manual' and the photographing may be resumed again when a separate instruction of the seller is input.

In addition, the control unit 121 may control the photographer or the moving image selected by the seller to be transmitted to the service server 130 through the communication unit 124. [

At this time, the control unit 121 may control to transmit a message requesting that the transmitted photograph or moving picture be posted to the online shopping mall as a sale item, and the message may include an identifier of the seller.

For reference, the service server 130 may transmit a photograph or a moving image selected by the seller to a predetermined site or SNS, etc., as well as an online shopping mall.

Of course, the control unit 121 may control the photograph or the moving image selected by the seller to be directly transmitted to the server (not shown) providing the specific site or the SNS specified beforehand without going through the service server 130.

The camera 122 may be located at a predetermined location of the smart device 120 and one or more cameras 122 may be located at the smart device 120. [

The camera 122 can shoot a sale item under the control of the control section 121 in accordance with a preset shooting attribute.

The photographing of the item to be sold may include code photographing such as a QR code or a bar code attached to the product to be sold.

The memory 123 may store program instructions that can be executed by the control unit 121 so that the control unit 121 executes the operations as described above. The memory 121 may store various data derived from the execution of the operation of the control unit 121 Lt; / RTI >

For example, information such as a user interface, information about a shooting attribute, a photograph or a movie photographed through the camera 122, a URL address of a predetermined online shopping mall and a specific site, an SNS account, information on a mobile phone number to receive an MMS Lt; / RTI >

In addition, an algorithm capable of extracting an identifier matched with the code from a code such as a QR code or a bar code can be stored.

For reference, the smart device 120 disposed in the offline space may be formed in a relationship of N: 1 with the seller. I. E. One seller may have more than one smart device 120. < / RTI >

Meanwhile, the communication unit 124 may include a short range communication device such as Bluetooth or NFC, and may transmit / receive various information to / from the seller terminal 110 under the control of the controller 121. [

For example, the communication unit 124 can transmit a message requesting the seller information to the seller terminal 110 when the controller 121 recognizes the seller terminal 110 when the seller terminal 110 is accessed, The seller terminal 110 can receive the seller information.

The communication unit 124 transmits a photograph or moving picture of the sales product photographed through the camera 122 to the seller terminal 110 under the control of the control unit 121, It is possible to receive an identifier of a photograph or a moving picture selected by the seller.

The communication unit 124 may include a wired / wireless communication device capable of transmitting / receiving various information to / from the service server 130 through a wired / wireless network.

The communication unit 124 may transmit a sales product publication request message including a photograph or a moving image selected by the seller, an identifier of the seller, and the like to the service server 130.

4 is a diagram illustrating a configuration of a service server 130 according to an embodiment of the present invention.

The service server 130 according to an exemplary embodiment of the present invention may include a control unit 131 including at least one processor, a storage unit 132 connected to the control unit 131, and a communication unit 133.

The control unit 131 may control the storage unit 132 to store various kinds of goods information received through the communication unit 133. [

The 'product information' may include an identifier of the product and detailed information. The identifier is uniquely assigned to the product. The identifier is an identifier that the smart device 120 acquires through a tag of a sales product or a two-dimensional code Can be matched.

In addition, the detailed information may include various information depending on the product such as price, origin, size, keyword including a hash tag for searching in the SNS, and the like.

For example, in the case of clothes, the product information includes an identifier of the clothing, price, origin, color, material, target sex (for example, male, female, children, etc.), target age (E.g., S, M, L, XL, XXL, etc.), and the like.

The product information may be entered in advance by the manufacturer or seller of the product, or may be input by the operator of the online shopping mall.

In addition, the control unit 131 receives the multimedia data (at least one of the merchandise information and merchandise information is inserted) and the photograph of the merchandise received from the smart device 120 via the communication unit 133 and the sales When the product posting request is received, the online shopping mall can post the photograph or the moving picture of the received product to the sales list of the seller.

At this time, if there is a URL address or an SNS account of a specific site specified in advance for the seller, the control unit 131 controls the communication unit 133 to transmit a photograph or a moving picture of the received sales product to the site or the SNS can do.

If there is a mobile phone number to receive the MMS, the controller 131 controls the communication unit 133 to transmit a photograph or a moving picture of the received sales item to the corresponding mobile phone number.

For reference, the online shopping mall may be composed of a seller-oriented screen.

That is, a general online shopping mall is composed of a product-oriented screen. On the other hand, an online shopping mall according to an embodiment of the present invention may be configured such that a product is sold for each seller. When a seller is selected on the screen, A photo or video of the item may be provided.

In addition, when the purchase of a specific merchandise by the seller occurs in the online shopping mall, the control unit 131 may pay the seller a compensation corresponding to a predetermined ratio of the sales amount.

At this time, the compensation paid to the seller may be paid at the point having the same value as the cash in the online shopping mall, or may be paid in actual cash.

For this purpose, the service server 130 may be connected to a card company, a bank, or a server (not shown) of a van (VAN) company.

The control unit 131 receives a request for information about a specific seller and a specific sale item of the seller from the reseller terminal 150 connected to the online shopping mall and transmits a web page for confirming the multimedia data of the sale item to the communication unit 133 ) To the reseller terminal 150 via the network.

At this time, the control unit 131 can determine whether the reseller is a member registered as a formal reseller, using the identifier of the reseller connected to the online shopping mall through the reseller terminal 150. [

If it is confirmed as a formal reseller, the control unit 131 may provide the web page with a user interface for promoting the sales product using one or more of a specific site, SNS, and MMS.

If the reseller inputs at least one of a URL address of a specific site, a SNS account, and a mobile phone number to receive the MMS for promoting a corresponding sales product through the user interface, the reseller terminal 150 receives the information The control unit 131 determines whether or not the link address (i.e., the multimedia data of the sales item) of the seller desired to be promoted by the reseller is the mobile phone number to receive the specific site, the SNS account, and the MMS It can be controlled to be provided more than one. Here, the link address may include an identifier of a reseller.

Accordingly, a purchaser who accesses the online shopping mall through a link provided by a specific site promoted by a reseller, an SNS, or a mobile phone number can check the multimedia data of a specific sale item of a specific seller using the identifier of the reseller, You can purchase.

In addition, when the purchaser of the merchandise of the specific seller occurs in the online shopping mall through the promotion of the reseller, the control unit 131 may cause the reseller to pay a predetermined rate of compensation in the compensation paid to the seller.

At this time, the compensation paid to the reseller may be paid in the same value as the cash in the online shopping mall as in the case of the seller, or may be paid in real cash.

The memory 132 may store program instructions that can be executed by the control unit 131 to cause the control unit 131 to perform the operations described above. The memory 131 may store various data Lt; / RTI >

For example, the goods information including the identifier for each product and the detailed information, the identification information for each seller, the URL address or SNS account information of a predetermined site specified in advance, a mobile phone number for receiving the MMS, (VAN) server, and the like.

The communication unit 133 may include a communication device that can be connected to the smart device 120 or the purchaser terminal 140 through a wired or wireless network. The communication unit 133 may include a smart device 120, a purchaser terminal 140, And various information can be transmitted and received.

For example, the communication unit 133 may retrieve product information corresponding to an identifier of a sales product received from the smart device 120, and may transmit the retrieved product information to the smart device 120.

In addition, the communication unit 133 may receive a sales product posting request message including a photograph or a moving image selected by the seller from the smart device 120, and an identifier of the seller.

The communication unit 133 may include a communication device that can be connected to the seller terminal 110 through a wired / wireless network, and a photograph or video selected by the seller may be transmitted to the service server (not shown) via the smart device 120 130, the communication unit 133 may receive a sales item posting request message including a photograph selected by the seller from the seller terminal 110, multimedia data as a moving picture, and an identifier of the seller.

5 is a flowchart illustrating an electronic commerce service process according to an embodiment of the present invention.

5 is a process performed by the seller terminal 110 and may be performed by an application installed in the seller terminal 110. [

First, the seller terminal 110 displays a user interface for inputting the seller information and the shooting attribute on the screen, and stores the seller information and the shooting attribute input through the user interface (S501).

If the seller of the merchant terminal 110 approaches the smart device 120 after S501, the merchant information request is received from the smart device 120 and the seller information is transmitted to the smart device 120 (S502).

At this time, the seller terminal 110 may transmit the photographing attribute together with the seller information.

After the step S502, when the photograph of the sales product or the multimedia data, which is moving picture, photographed according to the photographing attribute is received from the smart device 120, the seller terminal 110 displays the received multimedia data on the screen and receives the selection of the seller S503).

After S503, the merchant terminal 110 transmits a sales product publication request including the identifier of the selected multimedia data to the smart device 120 (S504).

6 is a flowchart illustrating an electronic commerce service process according to an embodiment of the present invention.

FIG. 6 is a process performed by the smart device 120, which may be performed by an application installed in the smart device 120. FIG.

The smart device 120 receives and acquires the seller information from the seller terminal 110 when the access of the seller terminal 110 is detected (S601).

After step S601, the smart device 120 obtains the identifier of the sales product from the tag or code attached to the sale product, transmits the obtained identifier of the sale product to the service server 130, Information is received (S602).

Here, the smart device 120 may display at least one of the sales item information and the seller information on the screen.

After step S602, the smart device 120 captures a sale item in accordance with the preset shooting attribute (S603).

Here, the 'photographing attribute' may be set in the smart device 120 itself or may be received together with the seller information from the seller terminal 110 in S601.

After step S603, the smart device 120 performs image processing for inserting at least one of the product information and the seller information into the photographed image or moving image (S604).

After step S604, the smart device 120 acquires the seller's selection of the photograph or moving image on which the image processing is performed (S605).

Here, the 'selection of the seller' may be selected by the seller in the smart device 120 itself, and the smart device 120 transmits the photograph or moving image photographed in S603 to the seller terminal 110, Seller's choice may be made.

After step S605, the smart device 120 transmits a photograph or a video selected by the seller to the service server 130 to request the online shopping mall to post the sale item (S606).

At this time, the smart device 120 may transmit the photo or video selected by the seller to at least one of the URL address of the specific site designated by the seller, the SNS account, and the mobile phone number to receive the MMS.

7 is a flowchart illustrating an electronic commerce service process according to an embodiment of the present invention.

7 may be performed by the service server 130, and the service server 130 may store at least one of merchandise information, a URL address of a specific site preset by each seller, a SNS account, and a mobile number to receive the MMS Is stored.

When the service server 130 receives the identifier of the sales product from the smart device 120, the service server 130 searches the product information corresponding to the received identifier and transmits it to the smart device 120 (S701).

After step S701, the service server 130 receives a sales product publication request including a photograph, a moving image, and a seller identifier into which at least one of the product information and the seller information is inserted from the smart device 120 (S702).

After step S702, the service server 130 adds the received photograph or moving picture to the list of items of merchandise having the seller identifier included in the sale article posting request, and posts it to the online shopping mall (S703).

After the settlement of the sales product of the specific seller is performed after the step S703, the service server 130 provides the seller with the compensation corresponding to the predetermined ratio of the sales amount of the settlement performed (S704).

8 is a flowchart illustrating an electronic commerce service process according to another embodiment of the present invention.

8 is a case where a reseller is involved and a purchase occurs in an online shopping mall. The reseller is registered as an authorized reseller for the electronic commerce service according to the embodiment of the present invention, and is connected to the online shopping mall using the reseller terminal 150 State.

When the service server 130 receives a request for information on a specific sale item of a specific seller from the reseller terminal 150, the service server 130 determines whether the reseller is registered as an authorized reseller (S801).

After step S801, the service server 130 confirms the official reseller registration of the reseller, and provides a web page including a user interface for promoting the multimedia data of the specific sales product and the sales product (S802).

Here, the user interface may include a button or a field for inputting at least one of a URL address of a specific site, an SNS account, and a mobile phone number to receive the MMS.

After step S802, the service server 130 receives at least one of a URL address of a specific site input through the user interface, an SNS account, and a mobile phone number to receive the MMS, and obtains a link address (S803).

Here, the link address may include an identifier of a reseller.

After the buyer terminal 150 accesses the online shopping mall through the link address including the identifier of the reseller and the settlement of the sales product is performed, the service server 130 transmits the sales amount A compensation corresponding to a predetermined ratio is paid, and a compensation corresponding to a predetermined ratio is paid to the reseller in the compensation of the seller (S804).

9 is a diagram illustrating a screen of a smart device according to an embodiment of the present invention.

9 shows that the product information and the seller information are inserted in the photographing image, as the result of photographing the sales product according to the photographing attribute is displayed on the screen of the smart device 120. [

For reference, the seller can select only specific photographs among the photographed photographs.

For example, if you have taken multiple frontal photos, the seller can select one or more of your favorite photos from the front of the list displayed on the screen.

You can also select the back side photo, left side, right side, and free pose photo.

The selection of such a shot result may be selected by the merchant in the smart device 120 itself if the smart device 120 includes a touch screen that provides a touch input function.

Of course, the photographs shown in FIG. 9 are transmitted to the seller terminal 110, and the seller can select the corresponding photographs from the seller terminal 110.

The smart device 120 may transmit the selected photos to the service server 130 and request that the photos be posted on the online shopping mall.

10 is a view showing a screen of an online shopping mall according to an embodiment of the present invention.

As shown in FIG. 10, the online shopping mall according to an embodiment of the present invention may be configured by a seller, that is, a screen for each seller.

When a new sale item is registered for each seller, it can be displayed as a separate display as shown in FIG. 10, and brief information on the newly registered sale article can be displayed.

The buyer can select his or her preferred seller. As a result, as shown in FIG. 10, a photograph or a moving picture of the product sold by the seller can be displayed on the screen.

Here, a photograph or a moving picture displayed on the screen is photographed by the smart device 120 shown in FIG. 9 and selected by the seller, and it can be seen that the product information and the seller information are inserted.

For reference, the seller image in the online shopping mall shown in FIG. 10 may be an image registered in advance by the seller, or may be a photograph or a moving picture of a recently registered sale item among the products sold by the seller.

11 is a view showing a screen of an online shopping mall according to another embodiment of the present invention.

11 is a screen displayed on the reseller terminal 150 when a reseller (registered as an authorized reseller) accesses an online shopping mall and selects a specific seller.

Button 1110, which is a user interface for displaying the multimedia data of the sale product for each sale product and promoting the sale product using a specific site, SNS, MMS, etc., as shown in FIG. 11, Is displayed.

The reseller can input one or more of the URL address of the specific site, the SNS account, and the mobile phone number to receive the MMS by clicking the button 1110. [

For reference, the URL address of the specific site, the SNS account, and the mobile phone number to receive the MMS may be input in advance. In this case, the separate input process may be omitted.

Thereafter, a link address (including an identifier of a reseller) capable of confirming the multimedia data of the sales product at least one of a URL address of a specific site input by the reseller, an SNS account, and a mobile phone number to receive the MMS is provided.

Thereafter, the purchaser who accesses the online shopping mall via the link address can confirm the multimedia data of the specific sale product of the specific seller using the identifier of the reseller, and purchase the sale product.

When a reseller buys a commodity from a specific seller in the online shopping mall through publicity of the reseller, the reseller may be paid a predetermined rate of compensation to the seller.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be.

It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included within the scope of the present invention.

100: Electronic Commerce Service System
110: Seller terminal
111:
112: memory
113:
120: Smart Device
121:
122: camera
123: Memory
124:
130: service server
131:
132: Storage device
133:
140: Buyer terminal
150: Reseller terminal

Claims (22)

An apparatus for a seller-centric e-commerce service,
A processor;
A camera coupled to the processor; And
A memory coupled to the processor,
, ≪ / RTI &
The memory
When the access of the seller terminal is detected, the seller information is obtained from the seller terminal,
Acquires an identifier of the sales product from a tag or a code attached to a sales product to be photographed,
Transmitting the obtained identifier to a service server to obtain product information on the sales product from the service server,
And transmits a sales product posting request for posting to the e-commerce site one or more of the product data and the seller information, which is a photograph or video of the sales product photographed using the camera, to the service server Storing program instructions executable by the processor,
The e-commerce site
Wherein the screen is configured to display the sales item by the seller, and when a purchase is made for the sales product, compensation corresponding to a predetermined ratio of the sales amount to the seller is provided.
The method according to claim 1,
The memory
A photographing mode in which the camera photographs the sales item as a photograph or a moving picture, a photographing result display mode in which the photographing result is displayed on the screen, a time interval for photographing the photograph, A user interface for selecting one or more of the sales item posting requests for a picture or a moving picture and storing program instructions executable by the processor to store selected information through the user interface, Lt; / RTI >
The method according to claim 1,
The memory
And stores the program instructions executable by the processor to provide a user interface for inputting at least one of a URL address of a specific site, a social network service account, and a mobile phone number so that the multimedia data is posted or transmitted. Device for service.
3. The method of claim 2,
The memory
Program instructions that can be executed by the processor to display the photographed result on a screen every time one shot is ended according to the shot result display method, And stores the stored information.
5. The method of claim 4,
The memory
A user interface for allowing the user to select the multimedia data,
And stores the program instructions executable by the processor to transmit the multimedia data to the seller terminal and receive an identifier of the multimedia data selected by the seller from the seller terminal. .
The method according to claim 1,
The memory
And stores program instructions executable by the processor such that the current scene is displayed in real time on the screen of the device for the electronic commerce service through the camera.
1. A service server for a seller-centric e-commerce service,
One or more processors; And
A computer storage medium coupled to the processor,
, ≪ / RTI &
The computer storage medium
Retrieving product information corresponding to the product identifier from pre-stored product information and providing the product information to the smart device when the product identifier is received from the smart device,
When the smart device receives the seller information and the multimedia data as a photograph or video of the sales product, at least one of the merchandise information and the seller information is inserted, the electronic commerce site adds the multimedia data to the seller's list of products of the seller And,
Storing program instructions executable by the processor to pay a reward corresponding to a predetermined percentage of a sale amount to the seller when a purchase for the sale item occurs,
The e-commerce site
A screen is configured to display a sales item for each seller,
The smart device
And when the access of the seller terminal is detected, the seller information is obtained from the seller terminal, the product identifier is obtained from a tag or a code attached to the sale article, and the request is made to the service server, And inserting at least one of the product information and the seller information into the multimedia data.
8. The method of claim 7,
The computer storage medium
Store program instructions executable by the processor to provide the multimedia data to at least one of a URL address, a social network service account, and a mobile telephone number of a site predetermined for the merchant.
9. The method of claim 8,
The computer storage medium
And stores the program instructions executable by the processor to provide the multimedia data to at least one of a URL address, a social network service account, and a mobile phone number designated by a member of the electronic commerce site registered as a reseller. Service server.
10. The method of claim 9,
The computer storage medium
Storing program instructions executable by the processor to provide a link address that can identify the multimedia data by one or more of the URL address, a social network service account, and a mobile phone number,
Wherein the link address includes an identifier of the reseller.
11. The method of claim 10,
The computer storage medium
When a buyer accesses the electronic commerce site through the link address and a purchase for a sale commodity corresponding to the multimedia data occurs, a payment corresponding to a predetermined ratio is paid in a compensation paid to the seller of the commodity And stores program instructions executable by the processor.
A user terminal for a seller-centric e-commerce service,
A processor; And
A memory coupled to the processor,
, ≪ / RTI &
The memory
Providing the smart device with pre-stored seller information when a seller information request is received from the smart device in proximity to the smart device,
A photographing mode in which a camera of the smart device sets whether to photograph a sale item as a photograph or a moving picture, a photographing result display method in which a photographing result is displayed on a screen, and a time interval in which the photographing is taken, Displays the user interface to be set on the screen,
Storing program instructions executable by the processor to provide information about an imaging attribute set via the user interface to the smart device,
The smart device
Acquiring merchandise information from the user terminal, acquiring merchandise information using a tag or a code attached to the merchandise, and receiving multimedia data, such as a photograph or a moving picture photographed using the camera, Merchant information, and merchant information are inserted into a service server providing an electronic commerce site,
The e-commerce site
Wherein a screen is configured to display a sales item for each seller, and when a purchase for the sales product occurs, compensation corresponding to a predetermined ratio of the sales amount to the seller is provided.
13. The method of claim 12,
The memory
Receiving the multimedia data from the smart device and displaying the received multimedia data on a screen,
Receiving a seller's selection of multimedia data displayed on the screen,
Wherein the merchant stores program instructions executable by the processor to provide the smart device with an identifier of the multimedia data selected by the merchant.
A method of providing an electronic commerce service for a device for a seller-centric e-commerce service,
(a) acquiring seller information from the seller terminal when access to the seller terminal is detected;
(b) obtaining an identifier of the sale item from a tag or a code attached to the sale item to be imaged;
(c) transmitting the acquired identifier to a service server to obtain product information on the sales product from the service server; And
(d) a sales product posting request for posting at least one of the product information and the seller information, which is a photograph or a movie, of the sales product photographed using the camera to the electronic commerce site, ≪ / RTI >
, ≪ / RTI &
The e-commerce site
Wherein the screen is configured to display the sales item by the seller, and when a purchase is made to the sales product, the compensation corresponding to a predetermined ratio of the sales amount to the seller is provided.
15. The method of claim 14,
Between step (c) and step (d)
Displaying the current scene on the screen in real time through the camera
Further comprising the steps of:
A method of providing an electronic commerce service by a service server,
(a) retrieving product information corresponding to the product identifier from pre-stored product information when the product identifier is received from the smart device, and providing the retrieved product information to the smart device;
(b) receiving, from the smart device, merchant information and multimedia data which is a photograph or video of a sales product, at least one of the merchandise information and the seller information is inserted, the electronic commerce site displays the multimedia contents Adding and publishing data; And
(c) paying a reward corresponding to a predetermined ratio of the sales amount to the seller when the purchase for the sale item occurs
, ≪ / RTI &
The e-commerce site
A screen is configured to display a sales item for each seller,
The smart device
And when the access of the seller terminal is detected, the seller information is obtained from the seller terminal, the product identifier is obtained from a tag or a code attached to the sale article, and the request is made to the service server, And inserting at least one of the product information and the seller information into the multimedia data.
17. The method of claim 16,
Providing the multimedia data to at least one of a URL address of a site predetermined for the seller, a social network service account, and a mobile phone number
Further comprising the steps of:
17. The method of claim 16,
After the step (b)
Providing the multimedia data to at least one of a URL address, a social network service account, and a mobile phone number designated by a member of the electronic commerce site registered as a reseller
Further comprising the steps of:
19. The method of claim 18,
The step of providing the multimedia data with at least one of the URL address, the social network service account, and the mobile phone number
Providing a link address for identifying the multimedia data by at least one of the URL address, the social network service account, and the mobile phone number,
Wherein the link address includes an identifier of the reseller.
20. The method of claim 19,
After providing the multimedia data to at least one of the URL address, the social network service account, and the mobile phone number,
When a buyer accesses the electronic commerce site through the link address and generates a purchase for a sale item corresponding to the multimedia data, a payment corresponding to a predetermined ratio is paid in a compensation paid to the seller of the sale product
Further comprising the steps of:
A method for providing an electronic commerce service by a user terminal,
(a) providing the pre-stored seller information to the smart device when a seller information request is received from the smart device in proximity to the smart device;
(b) at least one of a photographing mode for setting whether the camera of the smart device photographs a sale item as a photograph or a moving picture, a photographing result display method for displaying the photographing result on a screen, and a time interval for photographing the photograph Displaying a user interface for setting shooting attributes on a screen; And
(c) providing information on an image capturing attribute set through the user interface to the smart device
, ≪ / RTI &
The smart device
Acquiring merchandise information from the user terminal, acquiring merchandise information using a tag or a code attached to the merchandise, and receiving multimedia data, such as a photograph or a moving picture photographed using the camera, Merchant information, and merchant information are inserted into a service server providing an electronic commerce site,
The e-commerce site
Wherein the screen is configured to display the sales item by the seller, and when a purchase is made to the sales product, the compensation corresponding to a predetermined ratio of the sales amount to the seller is provided.
22. A computer program stored in a recording medium comprising a series of instructions for performing the method according to any one of claims 14 to 21.

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