CN111232785A - Elevator advertisement continuous playing method - Google Patents
Elevator advertisement continuous playing method Download PDFInfo
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- CN111232785A CN111232785A CN202010083434.8A CN202010083434A CN111232785A CN 111232785 A CN111232785 A CN 111232785A CN 202010083434 A CN202010083434 A CN 202010083434A CN 111232785 A CN111232785 A CN 111232785A
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- 238000000034 method Methods 0.000 title claims abstract description 30
- 230000001815 facial effect Effects 0.000 claims abstract description 104
- 230000005540 biological transmission Effects 0.000 description 2
- 238000004891 communication Methods 0.000 description 2
- 238000013507 mapping Methods 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B3/00—Applications of devices for indicating or signalling operating conditions of elevators
- B66B3/002—Indicators
- B66B3/008—Displaying information not related to the elevator, e.g. weather, publicity, internet or TV
Abstract
An elevator advertisement continuous playing method comprises the following steps: when a first advertisement putting terminal in an elevator plays an advertisement, acquiring a facial image of a first user taking the elevator and analyzing the attention of the user to the advertisement playing; when the attention degree is analyzed to reach a preset threshold value, the facial image is stored, and whether the advertisement which is being played is finished when the first elevator user leaves the elevator is judged; if not, acquiring the continuous playing information of the advertisement being played and uploading the continuous playing information to a continuous playing server; the continuous playing server sends the acquired facial image of the first elevator user to a second advertisement putting terminal; the second advertisement putting terminal collects the facial image of the second elevator user and analyzes whether the facial image is the same as the facial image of the first elevator user when playing the advertisement; if yes, obtaining continuous playing information bound with the facial image of the first elevator user from a continuous playing server, finding out an advertisement corresponding to the continuous playing information according to the identification, and adjusting the playing progress of the advertisement to the playing time node for playing.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to an elevator advertisement continuous playing method.
Background
The elevator advertisement is a new type advertisement medium, it refers to the advertisement carrier made and published on the inner wall of the elevator of the city building. The elevator advertisement types are various, mainly commercial elevators and building elevators, and the expression form is mainly the form of installing a photo frame in an elevator car, and the advertisement is also directly installed on an elevator door.
The existing elevator advertisement is usually built in an elevator advertisement putting terminal, circularly plays preset advertisement content, and is usually displayed in a video form.
Due to the particularity of the elevator, the user usually leaves the elevator after arriving at the target floor, so that the user easily arrives at the target floor without seeing the elevator for interested advertisements, and therefore the user misses watching of subsequent contents.
Disclosure of Invention
The purpose of the invention is as follows:
in order to overcome the defects in the background art, the embodiment of the invention provides an elevator advertisement continuous playing method, which can effectively solve the problems related to the background art.
The technical scheme is as follows:
an elevator advertisement continuous playing method comprises the following steps:
when a first advertisement putting terminal in an elevator plays an advertisement, a camera is used for collecting a facial image of a first elevator user and analyzing the attention of the first elevator user to the advertisement playing on the basis of the collected facial image;
when the attention degree is analyzed to reach a preset threshold value, storing the facial image of the first elevator user and judging whether the advertisement being played is played to be finished when the first elevator user leaves the elevator;
if not, acquiring continuous playing information of the advertisement being played and uploading the continuous playing information to a continuous playing server, wherein the continuous playing information comprises the identifier of the advertisement being played and a playing time node of the advertisement being played when a first elevator user leaves an elevator;
the continuous playing server acquires the facial image of the first elevator user, binds the facial image with the continuous playing information, and sends the facial image of the first elevator user to at least one second advertisement delivery terminal;
the second advertisement delivery terminal acquires the facial image of the second elevator user by using the camera while playing the advertisement and analyzes whether the facial image of the second elevator user is the same as the facial image of the first elevator user;
and if the facial images are the same, obtaining continuous playing information bound with the facial image of the first elevator user from the continuous playing server, finding out the advertisement corresponding to the continuous playing information according to the identification, and adjusting the playing progress of the advertisement to the playing time node for playing.
As a preferred embodiment of the present invention, the method further comprises the steps of:
the first advertisement delivery terminal utilizes a camera to collect facial images of a second elevator user while playing advertisements;
analyzing whether the facial image of the second elevator user is the same as the facial image of the first elevator user;
if the continuous playing information is the same as the broadcast time node, finding out the advertisement corresponding to the continuous playing information according to the identification in the continuous playing information, and adjusting the playing progress of the advertisement to the playing time node for playing.
As a preferred aspect of the present invention, a method for analyzing a degree of attention of a first elevator user to a currently played advertisement based on a captured facial image, the method includes:
and judging whether the time length for the first elevator-taking user to watch the advertisement in playing exceeds a preset threshold value.
As a preferred aspect of the present invention, the method for transmitting a facial image of the first boarding user to at least one second advertisement delivery terminal includes:
the method comprises the steps of obtaining the position of a first advertisement delivery terminal, searching at least one second advertisement delivery terminal in a preset range nearby based on the position, and then sending a facial image of a first elevator user to the first advertisement delivery terminal.
As a preferred aspect of the present invention, the method for transmitting a facial image of the first boarding user to at least one second advertisement delivery terminal includes:
acquiring the travel information of the first elevator taking user;
and finding out a geographic position covering no trip from the trip information, searching at least one second advertisement delivery terminal within the geographic position range, and then sending the facial image of the first elevator user to the first elevator user.
As a preferable aspect of the present invention, when it is determined that the currently-played advertisement is finished when the first elevator-taking user leaves the elevator, the method further includes:
acquiring the category attribute of the advertisement being played, acquiring other advertisement identifiers with the same category attribute from a database, and uploading the advertisement identifiers and the facial image of the first elevator user to a continuous playing server;
the continuous playing server sends the facial image of the first elevator user to at least one second advertisement putting terminal;
the second advertisement delivery terminal acquires the facial image of the second elevator user by using the camera while playing the advertisement and analyzes whether the facial image of the second elevator user is the same as the facial image of the first elevator user;
if the advertisement is the same as the current advertisement, acquiring other advertisement identifications with the same category attribute as the current advertisement from the continuous playing server, finding out the corresponding advertisement according to the identification, and playing the advertisement.
The invention realizes the following beneficial effects:
when the first advertisement delivery terminal in the elevator plays the advertisement, the facial image of a first elevator user is collected, whether the user is interested in the advertisement is judged based on the collected facial image, if the user is interested in the advertisement, the advertisement which is being played is further judged to be not played when the first elevator user leaves the elevator, and therefore continuous playing information of the advertisement which is being played is obtained and transmitted to a continuous playing server, the continuous playing server obtains the facial image of the first elevator user, binds the facial image with the continuous playing information, and sends the facial image of the first elevator user to at least one second advertisement delivery terminal; the second advertisement putting terminal collects the facial image of the second elevator user by using the camera while playing the advertisement and analyzes whether the facial image of the second elevator user is the same as the facial image of the first elevator user; if the facial images are the same, continuous playing information bound with the facial images of the first elevator users is obtained from the continuous playing server, advertisements corresponding to the advertisements are found out according to the identification, the playing progress of the advertisements is adjusted to the playing time node for playing, and therefore the first elevator users can continuously watch the interesting advertisements which are not watched at other positions, the advertisements are accurately launched, and the practical requirements are met.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
Fig. 1 is a schematic flow chart of an elevator advertisement continuous playing method according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of an elevator advertisement continuous playing method provided by a second embodiment of the present invention;
fig. 3 is a schematic flow chart of an elevator advertisement continuous playing method provided by a third embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments.
Example one
As shown in fig. 1, the present embodiment provides an elevator advertisement continuous playing method, which includes the following steps:
s101: when a first advertisement putting terminal in an elevator plays an advertisement, a camera is used for collecting a facial image of a first elevator user and analyzing the attention of the first elevator user to the advertisement playing based on the collected facial image.
S102: and when the analyzed attention degree reaches a preset threshold value, storing the facial image of the first elevator user and judging whether the advertisement being played is played to be finished when the first elevator user leaves the elevator.
If not, executing S103: and acquiring continuous playing information of the advertisement being played and uploading the continuous playing information to a continuous playing server, wherein the continuous playing information comprises the identifier of the advertisement being played and a playing time node of the advertisement being played when the first elevator user leaves the elevator.
S104: and the continuous playing server acquires the facial image of the first elevator user, binds the facial image with the continuous playing information, and sends the facial image of the first elevator user to at least one second advertisement delivery terminal.
S105: the second advertisement delivery terminal collects the facial images of the second elevator users by using the camera while playing the advertisements and analyzes whether the facial images of the second elevator users are the same as the facial images of the first elevator users.
If yes, executing S106: and acquiring continuous playing information bound with the facial image of the first elevator user from the continuous playing server, finding out an advertisement corresponding to the continuous playing information according to the identification, and adjusting the playing progress of the advertisement to the playing time node for playing.
In S101, when a first advertisement putting terminal in an elevator plays an advertisement, a built-in camera is started to shoot an image in an elevator car, and when a portrait is shot, a facial image of the first advertisement putting terminal is extracted.
Wherein, the first user of taking advantage of the ladder to the attention degree of broadcasting the advertisement on the basis of facial image analysis gathered, include: and judging whether the time length for the first elevator-taking user to watch the advertisement in playing exceeds a preset threshold value.
If the attention degree of the first elevator user to the advertisement being played reaches a preset threshold value, the first elevator user is considered to be interested in the advertisement being played.
In S102, when it is determined that the time period for the first elevator user to watch the currently played advertisement exceeds the preset threshold, the facial image of the first elevator user is stored, and then it is determined whether the currently played advertisement is finished when the first elevator user leaves the elevator.
The embodiment specifically refers to a step of judging whether a first elevator-taking user continuously watches the advertisement being played until the first elevator-taking user leaves the elevator, and the advertisement being played is not played and is not played when the first elevator-taking user leaves the elevator. Whether the elevator leaves is judged based on the image of the first elevator user captured by the camera. For example, the time duration of the advertisement is set to 30 seconds, when the user views the 20 th second, the elevator arrives at the target floor, the first elevator taking user leaves the elevator, and at this time, it is considered that the advertisement being played is not yet played when the first elevator taking user leaves the elevator, so S103 is executed.
In S103, the first advertisement delivery terminal obtains the identifier of the currently played advertisement and the playing time node of the currently played advertisement when the first elevator user leaves the elevator, and then sends the identifier and the playing time node of the currently played advertisement to the continuous playing server, where the identifier is separately provided for each advertisement, and the corresponding advertisement content, such as a video, can be found through the identifier, and the advertisement time node of the currently played advertisement when the first elevator user leaves the elevator is the 20 th second mentioned above.
In S104, the continuous playing server sends an acquisition request to a first advertisement playing terminal, the first advertisement playing terminal sends the facial image of the first elevator user to the continuous playing server after receiving the acquisition request, then the continuous playing server binds the facial image with the identifier of the currently played advertisement and the playing time node of the currently played advertisement when the first elevator user leaves the elevator, and then the facial image of the first elevator user is sent to at least one second advertisement playing terminal.
In this embodiment, the continuous playing server sends the facial image of the first elevator user to at least one second advertisement delivery terminal in two ways.
The first method comprises the following steps: the method comprises the steps of obtaining the position of a first advertisement delivery terminal, searching at least one second advertisement delivery terminal in a preset range nearby based on the position, and then sending a facial image of a first elevator user to the first advertisement delivery terminal.
The continuous playing server is in wireless communication connection with all the second advertisement releasing terminals, meanwhile, wireless communication connection is also established with the first advertisement releasing terminal, the preset range is set to be within a region range formed by diffusing a set value radius around the first advertisement releasing terminal as a circular point, specifically, searching can be carried out in an electronic map with all the advertisement releasing terminal positions built in advance, and after the second advertisement terminals within the preset range are searched, the facial images of the first elevator users are sent to the searched second advertisement terminals.
And the second method comprises the following steps: acquiring the travel information of the first elevator taking user; and finding out a geographic position covering no trip from the trip information, searching at least one second advertisement delivery terminal within the geographic position range, and then sending the facial image of the first elevator user to the first elevator user.
The travel information is acquired from the mobile terminal, and an acquisition mechanism can be established in advance, namely, a user actively establishes a mapping relation between a facial image and a mobile terminal information transmission channel (such as an MAC address, a mobile phone number, communication software and the like) and stores the mapping relation in a cloud end, the continuous playing server sends the facial image of a first elevator user to the cloud end so as to find out a corresponding mobile terminal information transmission channel in the cloud end, then sends a travel information acquisition request to a corresponding mobile terminal through the channel, the mobile terminal feeds the travel information of the user back to the continuous playing server based on the request, and then the continuous playing server finds out a geographic position covering no trip from the travel information of the first elevator user. For example, if the time corresponding to one trip information is the time which has not arrived yet and the corresponding content is the place of X, the place of X is the geographic location which has not traveled, the continuous playing server finds out the second advertisement delivery terminal located in the range of place of X from the built-in electronic map, and then sends the facial image of the first elevator user to the second advertisement terminal after searching the second advertisement terminal.
In S105, when the second advertisement delivery terminal plays the advertisement, if the facial image of the first elevator user sent by the continuous playing server is received, the camera is enabled to capture the facial image of the second elevator user, and the facial image of the second elevator user is compared with the facial image of the first elevator user, if the two facial images are the same, the two facial images are considered to be the same person, and thus S106 is executed.
In S106, the second advertisement delivery terminal obtains the continuous playing information bound to the facial image of the first elevator user from the continuous playing server, that is, obtains the identifier of the currently playing advertisement and the playing time node of the currently playing advertisement when the first elevator user leaves the elevator, that is, the 20 th second, and then finds the corresponding advertisement through the identifier, where the advertisement playing resource may be stored in the cloud in advance, or may be stored in each advertisement delivery terminal, and then adjusts the playing progress of the advertisement to the 20 th second and plays the advertisement.
Therefore, the first elevator-taking user can continuously watch the interesting advertisement which is not watched in other positions, and the advertisement is more accurately put and meets the actual requirement.
It should be noted that the second advertisement delivery terminal may be an advertisement delivery terminal that is provided in the elevator car, which is the same as the first advertisement delivery terminal, or may be a terminal of another form, such as an outdoor advertisement screen.
Example two
As shown in fig. 2, the present embodiment is substantially the same as the first embodiment, except that the present embodiment further includes the following steps:
s201: the first advertisement delivery terminal utilizes the camera to collect the facial images of the second elevator users while playing the advertisements.
S202: and analyzing whether the facial image of the second elevator user is the same as the facial image of the first elevator user.
If yes, executing S203: and finding out the advertisement corresponding to the continuous playing information according to the identifier in the continuous playing information, and adjusting the playing progress of the advertisement to the playing time node for playing.
In this embodiment, the first advertisement delivery terminal is actually used as the second advertisement delivery terminal at the same time, because it is highly possible that the first elevator user will take the elevator again, that is, will take the elevator car in which the first advertisement delivery terminal is located again.
Therefore, the first elevator user can enter the elevator car where the first advertisement putting terminal is located again through the method, and the advertisement which is not viewed before can be continuously viewed.
EXAMPLE III
As shown in fig. 3, the present embodiment is substantially the same as the first embodiment, except that, in the present embodiment, when it is determined that the currently-played advertisement is finished when the first user taking the elevator leaves the elevator, the method further includes:
s107: and acquiring the category attribute of the advertisement being played, acquiring other advertisement identifications with the same category attribute from a database, and uploading the other advertisement identifications and the facial image of the first elevator user to a continuous playing server.
And S108, the continuous playing server sends the facial image of the first elevator user to at least one second advertisement putting terminal.
And S109, the second advertisement delivery terminal acquires the facial image of the second elevator user by using the camera while playing the advertisement and analyzes whether the facial image of the second elevator user is the same as the facial image of the first elevator user.
If yes, executing S110: and obtaining other advertisement identifications with the same category attribute as the advertisement being played from the continuous playing server, finding out the advertisement corresponding to the identification, and playing the advertisement.
In this embodiment, the category attribute may be divided according to the usage, brand, or combination thereof of the product corresponding to the advertisement.
The same category attribute in this embodiment may mean the same usage and different brands; different purposes and same brand; or the purpose and brand are the same.
In S107, the category attribute of the currently playing advertisement is set to be lipstick of brand Y, and when the first advertisement delivery terminal acquires the category attribute of the currently playing advertisement, it acquires other advertisement identifiers of the same category attribute from the database, for example, the advertisement identifiers corresponding to other products of brand Y are acquired, and then uploads the advertisement identifiers and the facial image of the first elevator user to the continuous playing server.
In S108, the obtaining manner of the second advertisement delivery terminal is the same as that of the first embodiment, and is not described herein again.
In S110, the second advertisement delivery terminal obtains other advertisement identifiers with the same category attribute as the currently played advertisement from the continuous playing server, that is, obtains advertisement identifiers corresponding to other products of the brand Y, then finds out the advertisement corresponding to the identifier in the cloud or the built-in database, and plays the advertisement, where the playing is from the beginning.
Therefore, after the first elevator user watches the interested advertisement and leaves the elevator car, the first elevator user can watch other advertisements related to the advertisement content again at other places, and therefore the advertisement putting accuracy and the actual effect are improved.
The above embodiments are merely illustrative of the technical ideas and features of the present invention, and are intended to enable those skilled in the art to understand the contents of the present invention and implement the present invention, and not to limit the scope of the present invention. All equivalent changes or modifications made according to the spirit of the present invention should be covered within the protection scope of the present invention.
Claims (6)
1. An elevator advertisement continuous playing method is characterized by comprising the following steps:
when a first advertisement putting terminal in an elevator plays an advertisement, a camera is used for collecting a facial image of a first elevator user and analyzing the attention of the first elevator user to the advertisement playing on the basis of the collected facial image;
when the attention degree is analyzed to reach a preset threshold value, storing the facial image of the first elevator user and judging whether the advertisement being played is played to be finished when the first elevator user leaves the elevator;
if not, acquiring continuous playing information of the advertisement being played and uploading the continuous playing information to a continuous playing server, wherein the continuous playing information comprises the identifier of the advertisement being played and a playing time node of the advertisement being played when a first elevator user leaves an elevator;
the continuous playing server acquires the facial image of the first elevator user, binds the facial image with the continuous playing information, and sends the facial image of the first elevator user to at least one second advertisement delivery terminal;
the second advertisement delivery terminal acquires the facial image of the second elevator user by using the camera while playing the advertisement and analyzes whether the facial image of the second elevator user is the same as the facial image of the first elevator user;
and if the facial images are the same, obtaining continuous playing information bound with the facial image of the first elevator user from the continuous playing server, finding out the advertisement corresponding to the continuous playing information according to the identification, and adjusting the playing progress of the advertisement to the playing time node for playing.
2. The method for continuing playing the elevator advertisement according to claim 1, further comprising the steps of:
the first advertisement delivery terminal utilizes a camera to collect facial images of a second elevator user while playing advertisements;
analyzing whether the facial image of the second elevator user is the same as the facial image of the first elevator user;
if the continuous playing information is the same as the broadcast time node, finding out the advertisement corresponding to the continuous playing information according to the identification in the continuous playing information, and adjusting the playing progress of the advertisement to the playing time node for playing.
3. The method of claim 1, wherein analyzing the attention of the first elevator user to the advertisement being played based on the collected facial image comprises:
and judging whether the time length for the first elevator-taking user to watch the advertisement in playing exceeds a preset threshold value.
4. The method as claimed in claim 1, wherein the step of sending the facial image of the first elevator user to at least one second advertisement delivery terminal comprises:
the method comprises the steps of obtaining the position of a first advertisement delivery terminal, searching at least one second advertisement delivery terminal in a preset range nearby based on the position, and then sending a facial image of a first elevator user to the first advertisement delivery terminal.
5. The method as claimed in claim 1, wherein the step of sending the facial image of the first elevator user to at least one second advertisement delivery terminal comprises:
acquiring the travel information of the first elevator taking user;
and finding out a geographic position covering no trip from the trip information, searching at least one second advertisement delivery terminal within the geographic position range, and then sending the facial image of the first elevator user to the first elevator user.
6. The method for continuing playing of the elevator advertisement as claimed in claim 1, wherein when it is determined that the playing of the on-going advertisement is finished when the first elevator-taking user leaves the elevator, the method further comprises:
acquiring the category attribute of the advertisement being played, acquiring other advertisement identifiers with the same category attribute from a database, and uploading the advertisement identifiers and the facial image of the first elevator user to a continuous playing server;
the continuous playing server sends the facial image of the first elevator user to at least one second advertisement putting terminal;
the second advertisement delivery terminal acquires the facial image of the second elevator user by using the camera while playing the advertisement and analyzes whether the facial image of the second elevator user is the same as the facial image of the first elevator user;
if the advertisement is the same as the current advertisement, acquiring other advertisement identifications with the same category attribute as the current advertisement from the continuous playing server, finding out the corresponding advertisement according to the identification, and playing the advertisement.
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