CN111192081A - Advertisement intelligent display system based on big data - Google Patents
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Abstract
The invention relates to an advertisement display system, in particular to an intelligent advertisement display system based on big data, which comprises a server and an audience image acquisition module for acquiring audience images, wherein the server is connected with an audience number judgment module for judging the number of audiences according to the audience images; the technical scheme provided by the invention can effectively overcome the defects that the accurate personalized delivery can not be realized and the interest degree of audiences in the commodity advertisement can not be fed back in the prior art.
Description
Technical Field
The invention relates to an advertisement display system, in particular to an intelligent advertisement display system based on big data.
Background
Along with the continuous promotion of social commercialization, the diversity of advertisement services is continuously developed, and particularly in the big data era, a plurality of intelligent advertisement schemes emerge. At present, the offline intelligent advertisement has two modes, one mode is that the human face recognition technology is used for recognizing the appearance characteristics of pedestrians, such as information of gender, age, clothing and the like, the accuracy is poor, and meanwhile, the number of rule items matched with the advertisement is very small, so that precise personalized delivery is difficult to realize; the other method is that the position of a user is located through a Google map of a mobile phone terminal, user information is collected, when the mobile phone user is about to pass through an outdoor advertising board of Google, the terminal can judge the arrival time of the user in advance, and advertisements are played at proper time points.
However, the existing intelligent advertisement display system cannot realize precise personalized delivery, so that the attraction of the commercial advertisement is poor, the interest degree of audiences in the commercial advertisement cannot be fed back, and the delivery rule cannot be improved.
Disclosure of Invention
Technical problem to be solved
Aiming at the defects in the prior art, the invention provides an intelligent advertisement display system based on big data, which can effectively overcome the defects that the prior art cannot realize accurate personalized delivery and cannot feed back the interest degree of audiences in commercial advertisements.
(II) technical scheme
In order to achieve the purpose, the invention is realized by the following technical scheme:
an advertisement intelligent display system based on big data comprises a server and an audience image acquisition module used for acquiring audience images, wherein the server is connected with an audience number judgment module used for judging the number of audiences according to the audience images, the server drives a touch display screen through an energy-saving driving module according to the number of the audiences, and the server is connected with an audience distance detection module used for detecting the distance between the audiences;
the server is connected with an advertisement storage module for storing commodity advertisements, the server starts a commodity image acquisition module for acquiring commodity images in close-range audiences according to a detection result of the audience distance detection module, the server is connected with a first image identification module for identifying commodity names in the commodity images, the server is connected with a data matching module for calling commodity advertisements related to the commodity names in the advertisement storage module, the server plays the commodity advertisements called by the data matching module through the touch display screen, and the server randomly calls the commodity advertisements from the advertisement storage module according to the detection result of the audience distance detection module and plays the commodity advertisements through the touch display screen;
the server is connected with a facial image acquisition module used for acquiring facial images of audiences, the server is connected with a second image identification module used for identifying the facial images of the audiences, the server is connected with a commodity report generation module used for generating the commodity purchasing condition of the audiences according to the identification result of the first image identification module, and the server is connected with an interest report generation module used for generating the commodity advertisement interest degree of the audiences according to the identification result of the second image identification module.
Preferably, when the audience number judging module judges that the number of the audiences is not less than the number threshold, the server starts the audience distance detecting module, and simultaneously the server starts the touch display screen through the energy-saving driving module; otherwise, the server closes the audience distance detection module and the touch display screen.
Preferably, the audience distance detection module detects the distance between each audience and the touch display screen, and when short-distance detection data smaller than a distance threshold exists, the server plays the commodity advertisement called by the data matching module through the touch display screen; otherwise, the server randomly calls the commodity advertisement from the advertisement storage module and plays the commodity advertisement through the touch display screen.
Preferably, the second image recognition module recognizes the times, duration and track of the advertisement of the commodity watched by the audience according to the facial image of the audience collected by the facial image collection module.
Preferably, when the number of times that the audience watches the commercial advertisement is not less than the number threshold, it indicates that the audience is interested in the commercial advertisement, or when the duration that the audience watches the commercial advertisement is not less than the duration threshold, it indicates that the audience is interested in the commercial advertisement, or when the trajectory that the audience watches the commercial advertisement coincides with the expected eye rotation trajectory, it indicates that the audience is interested in the commercial advertisement.
Preferably, the second image recognition module calculates a horizontal angle and a pitch angle of the human face biased to the touch display screen according to the audience facial image acquired by the facial image acquisition module.
Preferably, when the horizontal angle is not larger than the horizontal angle threshold and the pitch angle is not larger than the pitch angle threshold, the server calculates the advertisement time t for the audience to watch the commodity through the timing module until the horizontal angle is larger than the horizontal angle threshold and the pitch angle is larger than the pitch angle threshold.
Preferably, when the time T for watching the commodity advertisement is not less than the time T required by the audience to completely read the details of the commodity advertisement, the audience is indicated to be interested in the commodity advertisement; otherwise, it indicates that the audience is not interested in the commercial.
Preferably, the server sends the reports generated by the commodity report generating module and the interest report generating module to a control center through a wireless communication module.
Preferably, the server generates an audience portrait according to the audience facial image acquired by the facial image acquisition module, and correspondingly combines the audience portrait with the commodity image acquired by the commodity image acquisition module and uploads the audience portrait to the cloud.
(III) advantageous effects
Compared with the prior art, the advertisement intelligent display system based on the big data has the following beneficial effects:
1. the audience image acquisition module acquires audience images, the audience number judgment module judges the number of audiences according to the audience images, and the server drives the touch display screen through the energy-saving driving module according to the number of the audiences, so that electricity can be effectively saved;
2. the audience distance detection module detects an audience distance, the server starts a commodity image acquisition module for acquiring commodity images in close-range audiences according to a detection result of the audience distance detection module, the first image identification module identifies commodity names in the commodity images, the data matching module calls commodity advertisements related to the commodity names in the advertisement storage module, and the server plays the commodity advertisements called by the data matching module through the touch display screen, so that the related commodity advertisements can be delivered to the audiences according to commodities purchased by the audiences, the interest degree of the audiences in the commodity advertisements is effectively improved, and the delivery accuracy of the commodity advertisements can be improved;
3. the system comprises a facial image acquisition module, a second image identification module, an interest report generation module, an advertisement storage module and an advertisement display module, wherein the facial image acquisition module acquires facial images of audiences, the second image identification module identifies the facial images of the audiences, the interest report generation module generates the interest degree of the audiences in commodity advertisements according to the identification result of the second image identification module, and when the audiences are not interested in the commodity advertisements and the audiences buy commodities again when the audiences buy the commodities, a server calls other related commodity advertisements of the same;
4. commodity report generation module generates audience purchase commodity condition according to the identification result of first image identification module, and the server is according to the audience facial image that facial image collection module gathered, generates audience and draws portrait to correspond to combine to upload the high in the clouds with the commodity image in the audience of commodity image collection module collection, can let the trade company know which commodity receive the customer and like, and can purchase commodity hobby according to the individual and carry out the pertinence sale, effectively promote the sale scale.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below. It is obvious that the drawings in the following description are only some embodiments of the invention, and that for a person skilled in the art, other drawings can be derived from them without inventive effort.
FIG. 1 is a schematic diagram of the system of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention. It is to be understood that the embodiments described are only a few embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
An intelligent advertisement display system based on big data is disclosed, as shown in fig. 1, and comprises a server and an audience image acquisition module for acquiring audience images, wherein the server is connected with an audience number judgment module for judging the number of audiences according to the audience images, the server drives a touch display screen through an energy-saving driving module according to the number of the audiences, and the server is connected with an audience distance detection module for detecting the distance between the audiences;
the server is connected with an advertisement storage module for storing commodity advertisements, the server starts a commodity image acquisition module for acquiring commodity images in close-range audiences according to a detection result of an audience distance detection module and is connected with a first image identification module for identifying commodity names in the commodity images, the server is connected with a data matching module for calling commodity advertisements related to the commodity names in the advertisement storage module, the server plays the commodity advertisements called by the data matching module through a touch display screen, and the server randomly calls the commodity advertisements from the advertisement storage module according to the detection result of the audience distance detection module and plays the commodity advertisements through the touch display screen;
the server is connected with a facial image acquisition module used for acquiring facial images of audiences, the server is connected with a second image identification module used for identifying the facial images of the audiences, the server is connected with a commodity report generation module used for generating the commodity purchasing condition of the audiences according to the identification result of the first image identification module, and the server is connected with an interest report generation module used for generating the interest degree of the audiences in commodity advertisements according to the identification result of the second image identification module.
When the audience number judging module judges that the number of the audiences is not less than the number threshold, the server starts an audience distance detection module, and simultaneously starts a touch display screen through the energy-saving driving module; otherwise, the server closes the audience distance detection module and the touch display screen.
The audience distance detection module detects the distance between each audience and the touch display screen, and when short-distance detection data smaller than a distance threshold exists, the server plays the commodity advertisement called by the data matching module through the touch display screen; otherwise, the server randomly calls the commodity advertisement from the advertisement storage module and plays the commodity advertisement through the touch display screen.
The second image identification module identifies the times, duration and track of the advertisement watched by the audience according to the facial image of the audience acquired by the facial image acquisition module.
When the times of watching the commodity advertisement by the audience is not less than the time threshold, the audience is interested in the commodity advertisement, or when the time of watching the commodity advertisement by the audience is not less than the time threshold, the audience is interested in the commodity advertisement, or when the track of watching the commodity advertisement by the audience is consistent with the expected eye rotation track, the audience is interested in the commodity advertisement.
The second image recognition module calculates the horizontal angle and the pitching angle of the human face biased to the touch display screen according to the audience facial image collected by the facial image collection module.
When the horizontal angle is not larger than the horizontal angle threshold value and the pitch angle is not larger than the pitch angle threshold value, the server calculates the commodity advertisement watching time t of the audience through the timing module until the horizontal angle is larger than the horizontal angle threshold value and the pitch angle is larger than the pitch angle threshold value.
When the time T for watching the commodity advertisement is not less than the time T required by the audience to completely read the details of the commodity advertisement, the audience is shown to be interested in the commodity advertisement; otherwise, it indicates that the audience is not interested in the commercial.
And the server sends the reports generated by the commodity report generating module and the interest report generating module to the control center through the wireless communication module.
The server generates audience portrait according to the audience facial image acquired by the facial image acquisition module, and correspondingly combines the audience portrait with the commodity image acquired by the commodity image acquisition module and uploads the audience portrait to the cloud.
Audience image acquisition module gathers audience image, and audience number decision module judges the audience number according to audience image, and the server passes through energy-conserving drive module drive touch display screen according to the audience number to can effectively economize on electricity.
When the audience number judging module judges that the number of the audiences is not less than the number threshold, the server starts an audience distance detection module, and simultaneously starts a touch display screen through the energy-saving driving module; otherwise, the server closes the audience distance detection module and the touch display screen.
The audience distance detection module detects the distance between each audience and the touch display screen, and when short-distance detection data smaller than a distance threshold exists, the server plays the commodity advertisement called by the data matching module through the touch display screen; otherwise, the server randomly calls the commodity advertisement from the advertisement storage module and plays the commodity advertisement through the touch display screen.
Audience distance detection module detects audience distance, the server opens the commodity image acquisition module who is arranged in gathering closely the audience to receive commodity image among the people according to audience distance detection module's testing result, commodity name in the first image identification module discernment commodity image, data matching module calls in advertisement storage module and commodity name associated commodity advertisement, the server plays the commodity advertisement that data matching module called through touch-control display screen, thereby can put in associated commodity advertisement to the audience according to the commodity that the audience purchased, effectively promote the audience to the interest degree of commodity advertisement, and can promote the precision of commodity advertisement putting.
The system comprises a facial image acquisition module, a second image identification module, an interest report generation module, an advertisement storage module and an interest report generation module, wherein the facial image acquisition module acquires facial images of audiences, the second image identification module identifies the facial images of the audiences, the interest report generation module generates the interest degree of the audiences in the commodity advertisements according to the identification results of the second image identification module, and when the audiences are not interested in the commodity advertisements and meet the condition that the audiences buy commodities, the server calls other related commodity advertisements of the same kind from.
The second image identification module identifies the times, duration and track of the advertisement watched by the audience according to the facial image of the audience acquired by the facial image acquisition module.
When the times of watching the commodity advertisement by the audience is not less than the time threshold, the audience is interested in the commodity advertisement, or when the time of watching the commodity advertisement by the audience is not less than the time threshold, the audience is interested in the commodity advertisement, or when the track of watching the commodity advertisement by the audience is consistent with the expected eye rotation track, the audience is interested in the commodity advertisement.
The second image recognition module calculates the horizontal angle and the pitching angle of the human face biased to the touch display screen according to the audience facial image collected by the facial image collection module.
When the horizontal angle is not larger than the horizontal angle threshold value and the pitch angle is not larger than the pitch angle threshold value, the server calculates the commodity advertisement watching time t of the audience through the timing module until the horizontal angle is larger than the horizontal angle threshold value and the pitch angle is larger than the pitch angle threshold value.
When the time T for watching the commodity advertisement is not less than the time T required by the audience to completely read the details of the commodity advertisement, the audience is shown to be interested in the commodity advertisement; otherwise, it indicates that the audience is not interested in the commercial.
Commodity report generation module generates audience purchase commodity condition according to the identification result of first image identification module, and the server is according to the audience facial image that facial image collection module gathered, generates audience and draws portrait to correspond to combine to upload the high in the clouds with the commodity image in the audience of commodity image collection module collection, can let the trade company know which commodity receive the customer and like, and can purchase commodity hobby according to the individual and carry out the pertinence sale, effectively promote the sale scale.
And the server sends the reports generated by the commodity report generating module and the interest report generating module to the control center through the wireless communication module.
The above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the corresponding technical solutions.
Claims (10)
1. The utility model provides an advertisement intelligence display system based on big data which characterized in that: the system comprises a server and an audience image acquisition module used for acquiring audience images, wherein the server is connected with an audience number judging module used for judging the number of audiences according to the audience images, the server drives a touch display screen through an energy-saving driving module according to the number of the audiences, and the server is connected with an audience distance detection module used for detecting the distance between the audiences;
the server is connected with an advertisement storage module for storing commodity advertisements, the server starts a commodity image acquisition module for acquiring commodity images in close-range audiences according to a detection result of the audience distance detection module, the server is connected with a first image identification module for identifying commodity names in the commodity images, the server is connected with a data matching module for calling commodity advertisements related to the commodity names in the advertisement storage module, the server plays the commodity advertisements called by the data matching module through the touch display screen, and the server randomly calls the commodity advertisements from the advertisement storage module according to the detection result of the audience distance detection module and plays the commodity advertisements through the touch display screen;
the server is connected with a facial image acquisition module used for acquiring facial images of audiences, the server is connected with a second image identification module used for identifying the facial images of the audiences, the server is connected with a commodity report generation module used for generating the commodity purchasing condition of the audiences according to the identification result of the first image identification module, and the server is connected with an interest report generation module used for generating the commodity advertisement interest degree of the audiences according to the identification result of the second image identification module.
2. The big data based advertising smart display system of claim 1, wherein: when the audience number judging module judges that the number of the audiences is not less than the number threshold, the server starts the audience distance detecting module, and simultaneously the server starts the touch display screen through the energy-saving driving module; otherwise, the server closes the audience distance detection module and the touch display screen.
3. The big data based advertising smart display system of claim 2, wherein: the audience distance detection module detects the distance between each audience and the touch display screen, and when short-distance detection data smaller than a distance threshold exists, the server plays the commodity advertisement called by the data matching module through the touch display screen; otherwise, the server randomly calls the commodity advertisement from the advertisement storage module and plays the commodity advertisement through the touch display screen.
4. The big data based advertising smart display system of claim 1, wherein: the second image identification module identifies the times, duration and track of the advertisement watched by the audience according to the facial image of the audience acquired by the facial image acquisition module.
5. The big data based advertising smart display system of claim 4, wherein: when the times of watching the commodity advertisement by the audience is not less than the time threshold, the audience is interested in the commodity advertisement, or when the time of watching the commodity advertisement by the audience is not less than the time threshold, the audience is interested in the commodity advertisement, or when the track of watching the commodity advertisement by the audience is consistent with the expected eye rotation track, the audience is interested in the commodity advertisement.
6. The big data based advertising smart display system of claim 1, wherein: and the second image identification module calculates the horizontal angle and the pitching angle of the human face biased to the touch display screen according to the audience facial image acquired by the facial image acquisition module.
7. The big data based advertising smart display system of claim 6, wherein: when the horizontal angle is not larger than the horizontal angle threshold value and the pitch angle is not larger than the pitch angle threshold value, the server calculates the commodity advertisement watching time t of the audience through a timing module until the horizontal angle is larger than the horizontal angle threshold value and the pitch angle is larger than the pitch angle threshold value.
8. The big data based advertising smart display system of claim 7, wherein: when the time T for watching the commodity advertisement is not less than the time T required by the audience to completely read the commodity advertisement details, the audience is shown to be interested in the commodity advertisement; otherwise, it indicates that the audience is not interested in the commercial.
9. The big data based advertising smart display system of claim 1, wherein: and the server sends the reports generated by the commodity report generating module and the interest report generating module to a control center through a wireless communication module.
10. The big data based advertising smart display system of claim 1, wherein: the server generates an audience portrait according to the audience facial image acquired by the facial image acquisition module, and correspondingly combines the audience portrait with the commodity image acquired by the commodity image acquisition module and uploads the audience portrait to the cloud.
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Application publication date: 20200522 |