CN111178938A - Anti-cheating advertisement monitoring method and device - Google Patents

Anti-cheating advertisement monitoring method and device Download PDF

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Publication number
CN111178938A
CN111178938A CN201911217688.8A CN201911217688A CN111178938A CN 111178938 A CN111178938 A CN 111178938A CN 201911217688 A CN201911217688 A CN 201911217688A CN 111178938 A CN111178938 A CN 111178938A
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cheating
monitoring
field
advertisement
link
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CN111178938B (en
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田源
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Weimeng Chuangke Network Technology China Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0248Avoiding fraud
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D30/00Reducing energy consumption in communication networks
    • Y02D30/50Reducing energy consumption in communication networks in wire-line communication networks, e.g. low power modes or reduced link rate

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Abstract

The invention provides an anti-cheating advertisement monitoring method and device, which comprises the following steps: determining advertisements to be delivered and monitoring links; splicing a time field and a summary field for the monitoring link to obtain a first anti-cheating monitoring link; delivering the advertisement and the first anti-cheating monitoring link to a media party; acquiring a second anti-cheating monitoring link returned by a media party in the release, and judging whether the second anti-cheating monitoring link returned by the media party is effective or not according to a conventional field, a time field and an abstract field in the second anti-cheating monitoring link returned by the media party and a set ciphertext; and if the second anti-cheating monitoring link returned by the media party is judged to be effective, acquiring real-time monitoring information of the advertisement recorded by a conventional field in the second anti-cheating monitoring link returned by the media party. The monitoring link has non-tamper property and timeliness, and the problem that the advertising effect is improved by using forged monitoring links in the advertising process is solved.

Description

Anti-cheating advertisement monitoring method and device
Technical Field
The invention relates to the field of internet, in particular to an anti-cheating advertisement monitoring method and device.
Background
In the advertisement putting process, monitoring such as exposure and clicking is needed to count the advertisement putting effect, however, in the advertisement putting process, a cheating means exists, the real-time exposure number of the advertisement and the real-time clicking amount of the advertisement are maliciously improved by using the forged monitoring address, and the advertisement effect is improved.
In summary, the following problems exist in the prior art: in the advertisement putting process, a cheating means exists, and the advertisement effect is maliciously improved by using the forged monitoring link.
Disclosure of Invention
The invention provides a method and a device for monitoring anti-cheating advertisements.
In order to achieve the above object, in one aspect, an embodiment of the present invention provides an anti-cheating advertisement monitoring method, including:
determining advertisements to be delivered and monitoring links;
splicing a time field and a summary field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated according to a conventional field of the monitoring link, a spliced time field and a set ciphertext;
delivering the advertisement and the first anti-cheating monitoring link to a media party;
acquiring a second anti-cheating monitoring link returned by a media party in the release, and judging whether the second anti-cheating monitoring link returned by the media party is effective or not according to a conventional field, a time field and an abstract field in the second anti-cheating monitoring link returned by the media party and a set ciphertext;
and if the second anti-cheating monitoring link returned by the media party is judged to be effective, acquiring real-time monitoring information of the advertisement recorded by a conventional field in the second anti-cheating monitoring link returned by the media party.
In another aspect, an embodiment of the present invention provides an anti-cheating advertisement monitoring apparatus, where the apparatus includes:
the determining unit is used for determining advertisements to be released and monitoring links;
the splicing unit is used for splicing the time field and the abstract field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated by monitoring a linked conventional field, a spliced time field and a set ciphertext;
the delivery unit is used for delivering the advertisement and the first anti-cheating monitoring link to a media party;
the judging unit is used for acquiring a second anti-cheating monitoring link returned by the media party in the launching process, and judging whether the second anti-cheating monitoring link returned by the media party is effective or not according to a conventional field, a time field and an abstract field in the second anti-cheating monitoring link returned by the media party and a set ciphertext;
and the monitoring result acquisition unit is used for acquiring the real-time monitoring information of the advertisement recorded by the conventional field in the second anti-cheating monitoring link returned by the media party when the second anti-cheating monitoring link returned by the media party is judged to be effective.
The technical scheme has the following beneficial effects: in the anti-cheating advertisement monitoring method and the anti-cheating advertisement monitoring device scheme, two-dimensional anti-cheating means are provided; monitoring links cannot be forged at will, and must be generated by a throwing party and cannot be forged; the monitoring link is time-efficient, cannot be recycled and cannot be replayed; the problem of utilizing forged monitoring connection to improve advertisement effect is solved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flowchart of an advertisement monitoring method for anti-cheating according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of an advertisement monitoring device for anti-cheating according to an embodiment of the present invention;
fig. 3 is a schematic diagram illustrating steps of generating a summary field of a first anti-cheating monitoring link according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
As shown in fig. 1, the advertisement monitoring method for anti-cheating provided by the present invention includes:
101. determining advertisements to be delivered and monitoring links;
102. splicing a time field and a summary field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated according to a conventional field of the monitoring link, a spliced time field and a set ciphertext;
such as: the obtained monitoring link is www.example.com/click? a 1& b 2& c 3& d 4; wherein the content of the first and second substances,
a, b, c and d are normal advertisement monitoring parameters;
a concatenation time field ts, for example, the time field ts is 1234212345;
concatenate digest field circer, for example, the digest field is:
cipher=8fffbbc8d0a14a82974765340595ea59;
then the first anti-cheating monitoring link obtained by splicing is as follows:
www.example.com/click?a=1&b=2&c=3&d=4&ts=1234212345&cipher=8fffbbc8d0a14a 82974765340595ea59。
103. delivering the advertisement and the first anti-cheating monitoring link to a media party;
104. acquiring a second anti-cheating monitoring link returned by a media party in the release, and judging whether the second anti-cheating monitoring link returned by the media party is effective or not according to a conventional field, a time field and an abstract field in the second anti-cheating monitoring link returned by the media party and a set ciphertext;
105. and if the second anti-cheating monitoring link returned by the media party is judged to be effective, acquiring real-time monitoring information of the advertisement recorded by a conventional field in the second anti-cheating monitoring link returned by the media party.
Further, the regular field of the monitoring link comprises advertisement monitoring parameters, and the advertisement monitoring parameters comprise an exposure parameter of the advertisement and a click rate parameter of the advertisement; the regular field records the exposure of the advertisement through the exposure parameter of the advertisement, and records the click rate of the advertisement through the click rate parameter of the advertisement.
Further, the time field for monitoring the link splicing records the link generation time of the first anti-cheating monitoring link, the time field for monitoring the link splicing is encrypted, only the delivery party knows the plaintext, and the media party does not know the plaintext.
Further, the digest field of the first anti-cheating monitoring link is generated by the regular field of the monitoring link, the spliced time field and the set ciphertext according to the MD5 digest algorithm.
For example, the summary field is generated as:
the monitoring links are: www.example.com/click? a 1& b 2& c 3& d 4;
if the time to generate the monitoring link is 20:29:06, 23/9/2019, the corresponding time field is ts-1569241746;
com is the secret field;
the generation steps of the digest field are as shown in fig. 3:
the final first anti-cheating monitoring link is:
www.example.com/click?a=1&b=2&c=3&d=4&ts=1569241746&cipher=19cddaca172ec dbd91a712a910db44be。
further, the determining whether the second anti-cheating monitoring link returned by the media party is valid according to the conventional field, the time field and the summary field in the second anti-cheating monitoring link returned by the media party and according to the set ciphertext includes:
generating a summary of a conventional field, a time field and a set ciphertext in a second anti-cheating monitoring link returned by the media party according to an md5 summary algorithm; wherein, the monitoring parameters contained in the conventional field do not influence the calculation of the abstract field;
comparing the generated summary with the content of the summary field in the second anti-cheating monitoring link returned by the media party;
if the link generation time recorded by the time field of the second anti-cheating monitoring link returned by the media party is consistent with the current time, whether the link generation time is within a preset time interval range or not is further judged, and if the link generation time is within the preset time interval range, the second anti-cheating monitoring link returned by the media party is judged to be effective.
As shown in fig. 2, the anti-cheating advertisement monitoring device provided by the present invention includes:
a determining unit 21, configured to determine an advertisement to be delivered and a monitoring link;
a splicing unit 22, configured to splice a time field and a summary field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated by monitoring a linked conventional field, a spliced time field and a set ciphertext;
such as: the obtained monitoring link is www.example.com/click? a 1& b 2& c 3& d 4; wherein the content of the first and second substances,
a, b, c and d are normal advertisement monitoring parameters;
a concatenation time field ts, for example, the time field ts is 1234212345;
concatenate digest field circer, for example, the digest field is:
cipher=8fffbbc8d0a14a82974765340595ea59;
then the first anti-cheating monitoring link obtained by splicing is as follows:
www.example.com/click?a=1&b=2&c=3&d=4&ts=1234212345&cipher=8fffbbc8d0a14a 82974765340595ea59。
the delivery unit 23 is configured to deliver the advertisement and the first anti-cheating monitoring link to a media party;
the judging unit 24 is configured to acquire a second anti-cheating monitoring link returned by the media party during delivery, and judge whether the second anti-cheating monitoring link returned by the media party is valid according to a conventional field, a time field, and an abstract field in the second anti-cheating monitoring link returned by the media party and according to a set ciphertext;
and the monitoring result obtaining unit 25 is configured to obtain real-time monitoring information of the advertisement recorded in the conventional field in the second anti-cheating monitoring link returned by the media party when the second anti-cheating monitoring link returned by the media party is determined to be valid.
Further, the regular field of the monitoring link comprises advertisement monitoring parameters, and the advertisement monitoring parameters comprise an exposure parameter of the advertisement and a click rate parameter of the advertisement; the regular field records the exposure of the advertisement through the exposure parameter of the advertisement, and records the click rate of the advertisement through the click rate parameter of the advertisement.
Further, the time field for monitoring the link splicing records the link generation time of the first anti-cheating monitoring link, the time field for monitoring the link splicing is encrypted, only the delivery party knows the plaintext, and the media party does not know the plaintext.
Further, the splicing unit is specifically configured to: and generating the summary field of the first anti-cheating monitoring link according to the MD5 summary algorithm by monitoring the conventional field of the link, the spliced time field and the set ciphertext.
The summary field is generated as follows:
the monitoring links are: www.example.com/click? a 1& b 2& c 3& d 4;
if the time to generate the monitoring link is 20:29:06, 23/9/2019, the corresponding time field is ts-1569241746;
com is the secret field;
the generation steps of the digest field are as shown in fig. 3:
the final first anti-cheating monitoring link is:
www.example.com/click?a=1&b=2&c=3&d=4&ts=1569241746&cipher=19cddaca172ec dbd91a712a910db44be。
further, the determining unit is specifically configured to:
generating a summary of a conventional field, a time field and a set ciphertext in a second anti-cheating monitoring link returned by the media party according to an md5 summary algorithm; wherein, the monitoring parameters contained in the conventional field do not influence the calculation of the abstract field;
comparing the generated summary with the content of the summary field in the second anti-cheating monitoring link returned by the media party;
if the link generation time recorded by the time field of the second anti-cheating monitoring link returned by the media party is consistent with the current time, whether the link generation time is within a preset time interval range or not is further judged, and if the link generation time is within the preset time interval range, the second anti-cheating monitoring link returned by the media party is judged to be effective.
The above description is only an exemplary embodiment of the present invention, and is not intended to limit the scope of the present invention. In order that the components of the present invention may be combined without conflict, it is intended that all equivalent changes and modifications made by those skilled in the art without departing from the spirit and principles of the present invention shall fall within the protection scope of the present invention.

Claims (10)

1. An anti-cheating advertisement monitoring method, comprising:
determining advertisements to be delivered and monitoring links;
splicing a time field and a summary field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated according to a conventional field of the monitoring link, a spliced time field and a set ciphertext;
delivering the advertisement and the first anti-cheating monitoring link to a media party;
acquiring a second anti-cheating monitoring link returned by a media party in the release, and judging whether the second anti-cheating monitoring link returned by the media party is effective or not according to a conventional field, a time field and an abstract field in the second anti-cheating monitoring link returned by the media party and a set ciphertext;
and if the second anti-cheating monitoring link returned by the media party is judged to be effective, acquiring real-time monitoring information of the advertisement recorded by a conventional field in the second anti-cheating monitoring link returned by the media party.
2. The anti-cheating advertisement monitoring method of claim 1, wherein: the regular field of the monitoring link comprises advertisement monitoring parameters, and the advertisement monitoring parameters comprise an exposure parameter of the advertisement and a click rate parameter of the advertisement; the regular field records the exposure of the advertisement through the exposure parameter of the advertisement, and records the click rate of the advertisement through the click rate parameter of the advertisement.
3. The anti-cheating advertisement monitoring method of claim 1, wherein the time field of monitored link splicing records a link generation time of the first anti-cheating monitored link.
4. The anti-cheating advertisement monitoring method of any of claims 1-3, wherein the digest field of the first anti-cheating monitoring link is generated from a regular field of the monitoring link, a spliced time field, and a set ciphertext according to the MD5 digest algorithm.
5. The anti-cheating advertisement monitoring method of claim 4, wherein said determining whether the second anti-cheating monitoring link returned by the media party is valid according to the regular field, the time field, and the summary field in the second anti-cheating monitoring link returned by the media party and according to the set ciphertext comprises:
generating a summary of a conventional field, a time field and a set ciphertext in a second anti-cheating monitoring link returned by the media party according to an md5 summary algorithm;
comparing the generated summary with the content of the summary field in the second anti-cheating monitoring link returned by the media party;
if the link generation time recorded by the time field of the second anti-cheating monitoring link returned by the media party is consistent with the current time, whether the link generation time is within a preset time interval range or not is further judged, and if the link generation time is within the preset time interval range, the second anti-cheating monitoring link returned by the media party is judged to be effective.
6. An anti-cheating advertisement monitoring device, the device comprising:
the determining unit is used for determining advertisements to be released and monitoring links;
the splicing unit is used for splicing the time field and the abstract field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated by monitoring a linked conventional field, a spliced time field and a set ciphertext;
the delivery unit is used for delivering the advertisement and the first anti-cheating monitoring link to a media party;
the judging unit is used for acquiring a second anti-cheating monitoring link returned by the media party in the launching process, and judging whether the second anti-cheating monitoring link returned by the media party is effective or not according to a conventional field, a time field and an abstract field in the second anti-cheating monitoring link returned by the media party and a set ciphertext;
and the monitoring result acquisition unit is used for acquiring the real-time monitoring information of the advertisement recorded by the conventional field in the second anti-cheating monitoring link returned by the media party when the second anti-cheating monitoring link returned by the media party is judged to be effective.
7. The anti-cheating advertisement monitoring device of claim 6, wherein the regular field of the monitoring link includes advertisement monitoring parameters including an exposure parameter for an advertisement and a click-through parameter for an advertisement; the regular field records the exposure of the advertisement through the exposure parameter of the advertisement, and records the click rate of the advertisement through the click rate parameter of the advertisement.
8. The anti-cheating advertisement monitoring device of claim 6, wherein the time field of monitoring link splicing records a link generation time of the first anti-cheating monitoring link.
9. Anti-cheating advertising monitoring device according to any of claims 6-8, wherein said stitching unit is specifically configured to:
and generating the summary field of the first anti-cheating monitoring link according to the MD5 summary algorithm by monitoring the conventional field of the link, the spliced time field and the set ciphertext.
10. The anti-cheating advertisement monitoring device of claim 9, wherein the determining unit is specifically configured to:
generating a summary of a conventional field, a time field and a set ciphertext in a second anti-cheating monitoring link returned by the media party according to an md5 summary algorithm;
comparing the generated summary with the content of the summary field in the second anti-cheating monitoring link returned by the media party;
if the link generation time recorded by the time field of the second anti-cheating monitoring link returned by the media party is consistent with the current time, whether the link generation time is within a preset time interval range or not is further judged, and if the link generation time is within the preset time interval range, the second anti-cheating monitoring link returned by the media party is judged to be effective.
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