CN111178938B - Anti-cheating advertisement monitoring method and device - Google Patents
Anti-cheating advertisement monitoring method and device Download PDFInfo
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- CN111178938B CN111178938B CN201911217688.8A CN201911217688A CN111178938B CN 111178938 B CN111178938 B CN 111178938B CN 201911217688 A CN201911217688 A CN 201911217688A CN 111178938 B CN111178938 B CN 111178938B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0248—Avoiding fraud
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D30/00—Reducing energy consumption in communication networks
- Y02D30/50—Reducing energy consumption in communication networks in wire-line communication networks, e.g. low power modes or reduced link rate
Abstract
The invention provides an anti-cheating advertisement monitoring method and device, comprising the following steps: determining advertisements to be put and monitoring links; splicing a time field and a summary field for the monitoring link to obtain a first anti-cheating monitoring link; putting the advertisement and the first anti-cheating monitoring link to a media party; acquiring a second anti-cheating monitoring link returned by a media party in delivery, and judging whether the second anti-cheating monitoring link returned by the media party is effective according to a conventional field, a time field and a summary field in the second anti-cheating monitoring link returned by the media party and a set ciphertext; and if the second anti-cheating monitoring link returned by the media party is judged to be effective, acquiring real-time monitoring information of the advertisement recorded in a conventional field in the second anti-cheating monitoring link returned by the media party. The monitoring link in the invention has non-tamper property and timeliness, and solves the problem of improving the advertising effect by using the forged monitoring link in the advertising process.
Description
Technical Field
The invention relates to the field of Internet, in particular to an anti-cheating advertisement monitoring method and device.
Background
In the advertisement putting process, monitoring such as exposure and clicking is needed to count the putting effect of the advertisement, however, in the advertisement putting process, a cheating means exists, the real-time exposure number of the advertisement and the real-time clicking amount of the advertisement are maliciously improved by using the forged monitoring address, and the advertisement effect is improved.
In summary, the following problems exist in the prior art: in the process of advertising, a cheating means exists, and the advertisement effect is maliciously improved by using fake monitoring links.
Disclosure of Invention
The invention provides an anti-cheating advertisement monitoring method and device, wherein the monitoring link in the invention cannot be forged at will, has non-tamper property, timeliness and non-replay, and solves the problem of improving advertisement effect by using forged monitoring connection.
In order to achieve the above objective, in one aspect, an embodiment of the present invention provides an anti-cheating advertisement monitoring method, including:
determining advertisements to be put and monitoring links;
splicing a time field and a summary field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated according to the conventional field of the monitoring link, the spliced time field and the set ciphertext;
putting the advertisement and the first anti-cheating monitoring link to a media party;
acquiring a second anti-cheating monitoring link returned by a media party in delivery, and judging whether the second anti-cheating monitoring link returned by the media party is effective according to a conventional field, a time field and a summary field in the second anti-cheating monitoring link returned by the media party and a set ciphertext;
and if the second anti-cheating monitoring link returned by the media party is judged to be effective, acquiring real-time monitoring information of the advertisement recorded in a conventional field in the second anti-cheating monitoring link returned by the media party.
In another aspect, an embodiment of the present invention provides an anti-cheating advertisement monitoring apparatus, where the apparatus includes:
the determining unit is used for determining advertisements to be put and monitoring links;
the splicing unit is used for splicing the time field and the abstract field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated by a conventional field of a monitoring link, a spliced time field and a set ciphertext;
the delivery unit is used for delivering the advertisement and the first anti-cheating monitoring link to a media party;
the judging unit is used for acquiring a second anti-cheating monitoring link returned by the media party in the delivery process, judging whether the second anti-cheating monitoring link returned by the media party is effective according to a conventional field, a time field and a summary field in the second anti-cheating monitoring link returned by the media party and a set ciphertext;
and the monitoring result acquisition unit is used for acquiring real-time monitoring information of advertisements recorded in conventional fields in the second anti-cheating monitoring link returned by the media party when the second anti-cheating monitoring link returned by the media party is judged to be effective.
The technical scheme has the following beneficial effects: in the scheme of the anti-cheating advertisement monitoring method and device, anti-cheating means with two dimensions are provided; the monitoring link cannot be forged at will, must be generated by the delivery party, and cannot be tampered with; the monitoring link has timeliness, can not be reused and can not be replayed; the problem of utilizing counterfeit monitoring connection to improve advertising effect is solved.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flow chart of an advertisement monitoring method for anti-cheating according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of an advertisement monitoring apparatus for anti-cheating according to an embodiment of the present invention;
FIG. 3 is a schematic diagram illustrating steps for generating a digest field of a first anti-cheating monitoring link according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
As shown in fig. 1, the advertisement monitoring method for anti-cheating provided by the invention comprises the following steps:
101. determining advertisements to be put and monitoring links;
102. splicing a time field and a summary field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated according to the conventional field of the monitoring link, the spliced time field and the set ciphertext;
such as: the obtained monitoring link is www.example.com/clicka= 1&b = 2&c = 3&d =4; wherein, the liquid crystal display device comprises a liquid crystal display device,
a, b, c, d are normal advertisement monitoring parameters;
a splice time field ts, e.g., a time field of ts= 1234212345;
the summary field cipher, for example, the summary field is:
cipher＝8fffbbc8d0a14a82974765340595ea59；
then the first anti-cheating monitoring link obtained by stitching is:
www.example.com/clicka＝1&b＝2&c＝3&d＝4&ts＝1234212345&cipher＝8fffbbc8d0a14a 82974765340595ea59。
103. putting the advertisement and the first anti-cheating monitoring link to a media party;
104. acquiring a second anti-cheating monitoring link returned by a media party in delivery, and judging whether the second anti-cheating monitoring link returned by the media party is effective according to a conventional field, a time field and a summary field in the second anti-cheating monitoring link returned by the media party and a set ciphertext;
105. and if the second anti-cheating monitoring link returned by the media party is judged to be effective, acquiring real-time monitoring information of the advertisement recorded in a conventional field in the second anti-cheating monitoring link returned by the media party.
Further, the conventional field of the monitoring link includes advertisement monitoring parameters including an exposure parameter of the advertisement and a click-through parameter of the advertisement; the conventional field records the exposure of the advertisement through the exposure parameter of the advertisement, and records the click-through amount of the advertisement through the click-through amount parameter of the advertisement.
Further, the time field of the monitored link splice records the link generation time of the first anti-cheating monitored link, the time field of the monitored link splice is encrypted, only the sender knows the plaintext, and the media party does not know the plaintext.
Further, the summary field of the first anti-cheating monitoring link is generated by the conventional field of the monitoring link, the spliced time field and the set ciphertext according to an MD5 summary algorithm.
For example, the summary field is generated by:
the monitoring links are: www.example.com/clicka= 1&b = 2&c = 3&d =4;
if the time at which the monitoring link was generated is 20:29:06 at 2019, 9, 23, then the corresponding time field is ts= 1569241746;
the secret field is weibo;
the summary field generation step is as shown in fig. 3:
the final first anti-cheating monitoring link is:
www.example.com/clicka＝1&b＝2&c＝3&d＝4&ts＝1569241746&cipher＝19cddaca172ec dbd91a712a910db44be。
further, the determining whether the second anti-cheating monitoring link returned by the media party is valid according to the conventional field, the time field and the abstract field in the second anti-cheating monitoring link returned by the media party and the set ciphertext includes:
generating a summary of the conventional field, the time field and the set ciphertext in the second anti-cheating monitoring link returned by the media party according to an md5 summary algorithm; wherein, the monitoring parameters contained in the conventional fields do not influence the calculation of the abstract fields;
comparing the generated abstract with the content of an abstract field in a second anti-cheating monitoring link returned by the media party;
if so, further judging whether the link generation time recorded in the time field of the second anti-cheating monitoring link returned by the media party is in a preset time interval range or not compared with the current time, and if so, judging that the second anti-cheating monitoring link returned by the media party is effective.
As shown in FIG. 2, the anti-cheating advertisement monitoring device provided by the invention comprises:
a determining unit 21 for determining advertisements to be put and monitoring links;
a splicing unit 22, configured to splice the time field and the summary field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated by a conventional field of a monitoring link, a spliced time field and a set ciphertext;
such as: the obtained monitoring link is www.example.com/clicka= 1&b = 2&c = 3&d =4; wherein, the liquid crystal display device comprises a liquid crystal display device,
a, b, c, d are normal advertisement monitoring parameters;
a splice time field ts, e.g., a time field of ts= 1234212345;
the summary field cipher, for example, the summary field is:
cipher＝8fffbbc8d0a14a82974765340595ea59；
then the first anti-cheating monitoring link obtained by stitching is:
www.example.com/clicka＝1&b＝2&c＝3&d＝4&ts＝1234212345&cipher＝8fffbbc8d0a14a 82974765340595ea59。
a delivering unit 23, configured to deliver the advertisement and the first anti-cheating monitoring link to a media party;
the judging unit 24 is configured to obtain a second anti-cheating monitoring link returned by the media party in the delivery, and judge whether the second anti-cheating monitoring link returned by the media party is valid according to a conventional field, a time field and a summary field in the second anti-cheating monitoring link returned by the media party and according to a set ciphertext;
and the monitoring result obtaining unit 25 is configured to obtain real-time monitoring information of the advertisement recorded in a regular field in the second anti-cheating monitoring link returned by the media party when the second anti-cheating monitoring link returned by the media party is determined to be valid.
Further, the conventional field of the monitoring link includes advertisement monitoring parameters including an exposure parameter of the advertisement and a click-through parameter of the advertisement; the conventional field records the exposure of the advertisement through the exposure parameter of the advertisement, and records the click-through amount of the advertisement through the click-through amount parameter of the advertisement.
Further, the time field of the monitored link splice records the link generation time of the first anti-cheating monitored link, the time field of the monitored link splice is encrypted, only the sender knows the plaintext, and the media party does not know the plaintext.
Further, the splicing unit is specifically configured to: and generating the digest field of the first anti-cheating monitoring link according to the MD5 digest algorithm through the conventional field, the spliced time field and the set ciphertext of the monitoring link.
The generation of the abstract field is as follows:
the monitoring links are: www.example.com/clicka= 1&b = 2&c = 3&d =4;
if the time at which the monitoring link was generated is 20:29:06 at 2019, 9, 23, then the corresponding time field is ts= 1569241746;
the secret field is weibo;
the summary field generation step is as shown in fig. 3:
the final first anti-cheating monitoring link is:
www.example.com/clicka＝1&b＝2&c＝3&d＝4&ts＝1569241746&cipher＝19cddaca172ec dbd91a712a910db44be。
further, the judging unit is specifically configured to:
generating a summary of the conventional field, the time field and the set ciphertext in the second anti-cheating monitoring link returned by the media party according to an md5 summary algorithm; wherein, the monitoring parameters contained in the conventional fields do not influence the calculation of the abstract fields;
comparing the generated abstract with the content of an abstract field in a second anti-cheating monitoring link returned by the media party;
if so, further judging whether the link generation time recorded in the time field of the second anti-cheating monitoring link returned by the media party is in a preset time interval range or not compared with the current time, and if so, judging that the second anti-cheating monitoring link returned by the media party is effective.
The foregoing is illustrative of the present invention and is not to be construed as limiting the scope of the invention. In order that the components of the invention may be combined without conflict, any person skilled in the art shall make equivalent changes and modifications without departing from the spirit and principles of the invention.
Claims (6)
1. An anti-cheating advertisement monitoring method, comprising:
determining advertisements to be put and monitoring links; the monitoring link is generated by the delivering party;
splicing a time field and a summary field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated according to a regular field of a monitoring link, a spliced time field and a set ciphertext, the spliced time field of the monitoring link records the link generation time of the first anti-cheating monitoring link, the time field is encrypted by the delivering party, and the link generation time recorded by the time field is used for verifying the timeliness of the monitoring link;
putting the advertisement and the first anti-cheating monitoring link to a media party;
acquiring a second anti-cheating monitoring link returned by a media party in delivery, and judging whether the second anti-cheating monitoring link returned by the media party is effective according to a conventional field, a time field and a summary field in the second anti-cheating monitoring link returned by the media party and a set ciphertext;
if the second anti-cheating monitoring link returned by the media party is judged to be effective, acquiring real-time monitoring information of advertisements recorded in a conventional field in the second anti-cheating monitoring link returned by the media party;
the conventional field of the monitoring link comprises advertisement monitoring parameters, wherein the advertisement monitoring parameters comprise exposure parameters of advertisements and click rate parameters of the advertisements; the conventional field records the exposure of the advertisement through the exposure parameter of the advertisement, and records the click-through amount of the advertisement through the click-through amount parameter of the advertisement.
2. The anti-cheating advertisement monitoring method of claim 1, wherein the digest field of the first anti-cheating monitoring link is generated from a regular field of the monitoring link, a spliced time field, and a set ciphertext according to an MD5 digest algorithm.
3. The method for monitoring anti-cheating advertisements according to claim 2, wherein the determining whether the second anti-cheating monitoring link returned by the media party is valid according to the regular field, the time field, and the digest field in the second anti-cheating monitoring link returned by the media party and according to the set ciphertext comprises:
generating a summary of the conventional field, the time field and the set ciphertext in the second anti-cheating monitoring link returned by the media party according to an md5 summary algorithm;
comparing the generated abstract with the content of an abstract field in a second anti-cheating monitoring link returned by the media party;
if so, further judging whether the link generation time recorded in the time field of the second anti-cheating monitoring link returned by the media party is in a preset time interval range or not compared with the current time, and if so, judging that the second anti-cheating monitoring link returned by the media party is effective.
4. An anti-cheating advertising monitoring device, the device comprising:
the determining unit is used for determining advertisements to be put and monitoring links; the monitoring link is generated by the delivering party;
the splicing unit is used for splicing the time field and the abstract field for the monitoring link to obtain a first anti-cheating monitoring link; the summary field is generated by a regular field of a monitoring link, a spliced time field and a set ciphertext, the spliced time field of the monitoring link records the link generation time of the first anti-cheating monitoring link, the time field is encrypted by the delivery party, and the link generation time recorded by the time field is used for verifying the timeliness of the monitoring link;
the delivery unit is used for delivering the advertisement and the first anti-cheating monitoring link to a media party;
the judging unit is used for acquiring a second anti-cheating monitoring link returned by the media party in the delivery process, judging whether the second anti-cheating monitoring link returned by the media party is effective according to a conventional field, a time field and a summary field in the second anti-cheating monitoring link returned by the media party and a set ciphertext;
the monitoring result acquisition unit is used for acquiring real-time monitoring information of advertisements recorded in conventional fields in the second anti-cheating monitoring link returned by the media party when the second anti-cheating monitoring link returned by the media party is judged to be effective;
wherein the conventional field of the monitoring link comprises advertisement monitoring parameters, and the advertisement monitoring parameters comprise an exposure parameter of the advertisement and a click-through parameter of the advertisement; the conventional field records the exposure of the advertisement through the exposure parameter of the advertisement, and records the click-through amount of the advertisement through the click-through amount parameter of the advertisement. .
5. The anti-cheating advertisement monitoring device of claim 4, wherein said stitching unit is specifically configured to:
and generating the digest field of the first anti-cheating monitoring link according to the MD5 digest algorithm through the conventional field, the spliced time field and the set ciphertext of the monitoring link.
6. The anti-cheating advertisement monitoring device of claim 4, wherein said determination unit is specifically configured to:
generating a summary of the conventional field, the time field and the set ciphertext in the second anti-cheating monitoring link returned by the media party according to an md5 summary algorithm;
comparing the generated abstract with the content of an abstract field in a second anti-cheating monitoring link returned by the media party;
if so, further judging whether the link generation time recorded in the time field of the second anti-cheating monitoring link returned by the media party is in a preset time interval range or not compared with the current time, and if so, judging that the second anti-cheating monitoring link returned by the media party is effective.
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