CN111417077A

CN111417077A - Traffic anti-cheating method and system based on micro SDK for mobile advertisement

Info

Publication number: CN111417077A
Application number: CN202010301762.0A
Authority: CN
Inventors: 刘丽容; 刘利宏
Original assignee: Individual
Current assignee: Individual
Priority date: 2020-04-16
Filing date: 2020-04-16
Publication date: 2020-07-14
Anticipated expiration: 2040-04-16
Also published as: CN111417077B

Abstract

The embodiment of the application provides a traffic anti-cheating method and system based on a micro SDK (software development kit) for mobile advertisement, wherein the method comprises the following steps: the method comprises the steps that a terminal obtains first click information of a mobile advertisement of a first mobile phone, wherein the first click information comprises the following steps: the mobile phone identification, address coordinates and advertisement identification; the terminal acquires a historical address coordinate of a first mobile phone, and generates a first track according to the historical address coordinate and the address coordinate, wherein the first track comprises: historical address coordinates and address coordinates; the terminal obtains n groups of historical address coordinates of n mobile phones irrelevant to the first mobile phone in the address coordinate setting range, and historical tracks are generated by each group of historical address coordinates to obtain n historical tracks; and the terminal acquires x historical tracks which are the same as the first track from the n historical tracks, if x is larger than or equal to the number threshold value, the click information of the first mobile phone is determined to be the cheating mobile phone, and the first mobile phone is marked. The technical scheme provided by the application has the advantage of high user experience.

Description

Traffic anti-cheating method and system based on micro SDK for mobile advertisement

Technical Field

The application relates to the technical field of communication, in particular to a traffic anti-cheating method and system based on a micro SDK for mobile advertisements.

Background

The mobile advertisement is an advertisement displayed when a mobile application or a mobile webpage is accessed through a mobile device (a mobile phone, a PSP, a tablet computer, etc.), and the advertisement format comprises: pictures, text, commercial breaks, html5, links, video, gravity-sensitive advertisements, and the like. The SDK software development kit is generally a collection of development tools used by some software engineers to build application software for a particular software package, software framework, hardware platform, operating system, and the like.

The traffic of the existing mobile advertisement is wrong and commonly called as cheating, and the safety of the mobile advertisement is influenced.

Disclosure of Invention

The embodiment of the application discloses a traffic anti-cheating method based on a micro SDK for mobile advertisements, which can remove the cheating traffic of the mobile advertisements through the SDK, improve the safety of the mobile advertisements and improve the user experience.

The embodiment of the application discloses a traffic anti-cheating method based on a micro SDK for mobile advertisement in a first aspect, and the method comprises the following steps:

the method comprises the steps that a terminal obtains first click information of a mobile advertisement of a first mobile phone, wherein the first click information comprises the following steps: the mobile phone identification, address coordinates and advertisement identification;

the terminal acquires a historical address coordinate of a first mobile phone, and generates a first track according to the historical address coordinate and the address coordinate, wherein the first track comprises: historical address coordinates and address coordinates;

the terminal obtains n groups of historical address coordinates of n mobile phones irrelevant to the first mobile phone in the address coordinate setting range, and historical tracks are generated by each group of historical address coordinates to obtain n historical tracks;

and the terminal acquires x historical tracks which are the same as the first track from the n historical tracks, if x is larger than or equal to the number threshold value, the click information of the first mobile phone is determined to be the cheating mobile phone, and the first mobile phone is marked.

A second aspect of embodiments of the present application provides a terminal comprising a processor, a memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs comprising instructions for performing the steps of the method provided in the first aspect.

A third aspect of embodiments of the present application provides a computer-readable storage medium, which is characterized by storing a computer program for electronic data exchange, wherein the computer program causes a computer to execute the method provided in the first aspect.

A third aspect of the embodiments of the present application provides a terminal, including: an acquisition unit configured to acquire first click information of a mobile advertisement of a first mobile phone, the first click information including: the mobile phone identification, address coordinates and advertisement identification; obtaining a historical address coordinate of a first mobile phone, and generating a first track according to the historical address coordinate and the address coordinate, wherein the first track comprises: historical address coordinates and address coordinates; the processing unit is used for acquiring n groups of historical address coordinates of n mobile phones irrelevant to the first mobile phone in the address coordinate setting range, and generating a historical track from each group of historical address coordinates to obtain n historical tracks; and acquiring x historical tracks which are the same as the first track from the n historical tracks, if x is larger than or equal to the number threshold, determining that the click information of the first mobile phone is the cheating mobile phone, and marking the first mobile phone.

By implementing the embodiment of the application, the technical scheme of the application establishes tracks through various historical address information, and the cheating mobile phones are marked by comparing the tracks with the tracks of the mobile phones within the set range, so that cheating click information is avoided, the flow statistical accuracy of mobile advertisements is improved, and the user experience is improved.

Drawings

The drawings used in the embodiments of the present application are described below.

Fig. 1 is a schematic structural diagram of a terminal according to an embodiment of the present application;

FIG. 2 is a schematic flow chart of a traffic anti-cheating method based on a micro SDK for mobile advertisement according to an embodiment of the present application;

fig. 3 is a schematic structural diagram of an apparatus provided in an embodiment of the present application.

Detailed Description

The embodiments of the present application will be described below with reference to the drawings.

The term "and/or" in this application is only one kind of association relationship describing the associated object, and means that there may be three kinds of relationships, for example, a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" in this document indicates that the former and latter related objects are in an "or" relationship.

The "plurality" appearing in the embodiments of the present application means two or more. The descriptions of the first, second, etc. appearing in the embodiments of the present application are only for illustrating and differentiating the objects, and do not represent the order or the particular limitation of the number of the devices in the embodiments of the present application, and do not constitute any limitation to the embodiments of the present application. The term "connect" in the embodiments of the present application refers to various connection manners, such as direct connection or indirect connection, to implement communication between devices, which is not limited in this embodiment of the present application.

The terminal in the embodiment of the present application may refer to various forms of UE, access terminal, subscriber unit, subscriber station, mobile station, MS (mobile station, chinese), remote station, remote terminal, mobile device, computer, server, cloud system user terminal, terminal device (terminal equipment), wireless communication device, user agent, or user equipment, the terminal device may also be a cellular phone, a cordless phone, an SIP (session initiation protocol) phone, a W LL (wireless local loop, chinese), a PDA (personal digital assistant, chinese), a handheld device with wireless communication function, a computing device, or other processing device connected to a wireless modem, a vehicle-mounted device, a wearable device, a terminal device in a future 5G network, or a P L (public mobile network, chinese) evolved in the future, and the like, and is not limited to the examples of the terminal device in the present application.

Referring to fig. 1, fig. 1 is a schematic structural diagram of a terminal, and as shown in fig. 1, the terminal may include: processor 101, input unit 102, communication module 103, memory 104 and camera 105.

The input unit 102 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the terminal. Specifically, the input unit 102 may include a touch display screen, a fingerprint recognition device, and other input devices. The fingerprint identification device can set up alone, and certainly in practical application, the fingerprint identification device also can combine to the touch-control display screen, realizes fingerprint under the screen promptly. The input unit may also include other input devices. In particular, other input devices may include, but are not limited to, one or more of physical keys, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.

The processor 101 is a control center of the terminal, connects various parts of the entire terminal using various interfaces and lines, and performs various functions of the terminal and processes data by operating or executing software programs and/or modules stored in the memory 104 and calling data stored in the memory 104, thereby performing overall monitoring or control of the terminal. Alternatively, processor 101 may include one or more processing units; optionally, the processor 101 may integrate an application processor, a modem processor, and an artificial intelligence chip, where the application processor mainly processes an operating system, a user interface, an application program, and the like, the modem processor mainly processes wireless communication, and the artificial intelligence chip mainly implements calculation of a neural network model. It will be appreciated that the modem processor or artificial intelligence chip described above may not be integrated into the processor 101.

Further, the memory 104 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.

The communication module 103 may be used for receiving and transmitting information, generally, the communication module 103 includes, but is not limited to, an antenna, at least one Amplifier, a transceiver, a coupler, a low Noise Amplifier (L ow Noise Amplifier, L NA), a duplexer, and the like, and the communication module 103 may communicate with a network and other devices via wireless communication, which may use any communication standard or protocol, including but not limited to Global System for mobile communications (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), long Term Evolution (L ong Term Evolution, L TE), e-mail, Short Message Service (SMS), and the like.

The camera 105 may be used to capture a picture, scan a two-dimensional code, and so on, and process image data. The camera 105 specifically can include a front camera or a rear camera, and also can include two cameras for the rear camera, certainly can also be two camera settings for the front camera, and this application is not restricted to the quantity and the specific position of camera, and the picture that camera 105 gathered can be transmitted for and carries out relevant processing for processor 101.

The terminal is provided with a micro SDK, the terminal can control the terminal to execute the method provided by the application according to the SDK, and the micro SDK can be a small-capacity SDK.

The mobile advertisement is an advertisement displayed when a mobile application or a mobile webpage is accessed through a mobile device (a mobile phone, a PSP, a tablet computer, etc.), and the advertisement format comprises: pictures, text, commercial breaks, html5, links, video, gravity-sensitive advertisements, and the like.

The existing mobile advertisement counts the click rate, and the advertisement fee of a plurality of mobile advertisements is charged according to the number of the click rate, so that the cheating on the mobile advertisements is mainly the cheating on the click rate. Since the mobile advertisement is clicked on a terminal, such as a mobile phone, it has a certain mobility. In cheating, some merchants click advertisements in a large number of (1000) terminals in specific places, so that the statistics of the traffic of the mobile advertisements is influenced.

Referring to fig. 2, fig. 2 provides a traffic anti-cheating method for mobile advertisement based on micro SDK, which is performed in a terminal shown in fig. 1, the terminal is installed with the micro SDK, and the method includes the following steps:

step S200, the terminal acquires first click information of the mobile advertisement of the first mobile phone, wherein the first click information comprises: the mobile phone identification, address coordinates and advertisement identification;

step S201, the terminal acquires a historical address coordinate of the first mobile phone, and generates a first track according to the historical address coordinate and the address coordinate, wherein the first track comprises: historical address coordinates and address coordinates;

the historical address coordinates can be obtained by querying the identifier of the first mobile phone, and a specific implementation method can be that all click information of the identifier of the first mobile phone is obtained, a plurality of click information before the first click information is extracted from all click information, a plurality of address coordinates in the plurality of click information are extracted, and the plurality of address coordinates are determined as the historical address coordinates.

Specifically, the extracting of the plurality of click information before the first click information from all click information may specifically include:

a plurality of click information items in a predetermined time period (for example, 4 hours, 1 hour, 10 minutes) before the first click information item are extracted from all the click information items.

S202, the terminal obtains n groups of historical address coordinates of n mobile phones irrelevant to the first mobile phone in the address coordinate setting range, and historical tracks are generated from each group of historical address coordinates to obtain n historical tracks;

specifically, the n mobile phones unrelated to the first mobile phone may include:

the terminal determines w mobile phone identifiers associated with the first mobile phone, obtains a plurality of mobile phones within a set range (for example, within 15 m), and removes w mobile phones from the plurality of mobile phones to obtain n mobile phones. The w handset identification terminals associated with the first handset may be obtained by requesting from the operator of the first handset, the manner of association including, but not limited to, an affinity number, a secondary card, and the like.

And S203, the terminal acquires x historical tracks which are the same as the first track from the n historical tracks, if x is larger than or equal to the number threshold, the click information of the first mobile phone is determined to be the cheating mobile phone, and the first mobile phone is marked.

According to the technical scheme, the tracks are established through various historical address information, and the mobile phones are marked by comparing the tracks with the tracks of the mobile phones within the set range, so that cheating click information is avoided, the flow statistical accuracy of the mobile advertisements is improved, and the user experience is improved.

For the mobile phone, if the mobile phone belongs to a cheating mobile phone, through statistics of historical data, the number of the cheating mobile phones is not only 1 or 2, but also within a set range, for example, tens of mobile phones or hundreds of mobile phones can be arranged on a charging panel, then the charging panel can be arranged on vehicles, for example, modified power supply vehicles, for the scheme, the mobile phone is in a state of moving at any time, if the cheating mobile phone is shielded through fixed address information, some error conditions can occur, however, in the case, a plurality of repeated tracks exist, and therefore the moving tracks of all the mobile phones on the panel are consistent no matter how the charging panel moves, and the cheating mobile phones can be distinguished through the tracks.

Specifically, in an optional scheme, the method may further include:

and marking x mobile phones corresponding to the x historical tracks as cheating mobile phones, and deleting click information of the x mobile phones.

The scheme shields the suspected cheating mobile phone, so that the accuracy of clicking information can be improved, and cheating is further prevented.

The present application further provides a terminal, including:

an acquisition unit configured to acquire first click information of a mobile advertisement of a first mobile phone, the first click information including: the mobile phone identification, address coordinates and advertisement identification; obtaining a historical address coordinate of a first mobile phone, and generating a first track according to the historical address coordinate and the address coordinate, wherein the first track comprises: historical address coordinates and address coordinates;

the processing unit is used for acquiring n groups of historical address coordinates of n mobile phones irrelevant to the first mobile phone in the address coordinate setting range, and generating a historical track from each group of historical address coordinates to obtain n historical tracks; and acquiring x historical tracks which are the same as the first track from the n historical tracks, if x is larger than or equal to the number threshold, determining that the click information of the first mobile phone is the cheating mobile phone, and marking the first mobile phone.

Specifically, in an optional scheme, the processing unit is specifically configured to mark x mobile phones corresponding to x historical tracks as cheating mobile phones, and delete click information of the x mobile phones.

Specifically, in an optional scheme, the obtaining unit is specifically configured to obtain all click information of the identifier of the first mobile phone, extract a plurality of click information before the first click information from all click information, extract a plurality of address coordinates in the plurality of click information, and determine the plurality of address coordinates as historical address coordinates;

specifically, the extracting of the plurality of click information before the first click information from all the click information specifically includes:

and extracting a plurality of click information of a set time period before the first click information from all the click information.

Specifically, in an optional scheme, the processing unit is configured to determine w mobile phone identifiers associated with the first mobile phone, obtain a plurality of mobile phones within a set range, and remove w mobile phones from the plurality of mobile phones to obtain n mobile phones.

Embodiments of the present application also provide a computer program product (e.g., SDK), where the method flow shown in fig. 2 is implemented when the computer program product runs on a terminal.

Embodiments of the present application also provide a terminal including a processor, a memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs including instructions for performing the steps in the method of the embodiment shown in fig. 2.

Referring to fig. 3, fig. 3 is a device 30 (control center) provided in an embodiment of the present application, where the device 30 includes a processor 301, a memory 302, and a communication interface 303, and the processor 301, the memory 302, and the communication interface 303 are connected to each other through a bus 304.

The memory 302 includes, but is not limited to, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM), or a portable read-only memory (CD-ROM), and the memory 302 is used for related computer programs and data. The communication interface 303 is used to receive and transmit data.

The processor 301 may be one or more Central Processing Units (CPUs), and in the case that the processor 301 is one CPU, the CPU may be a single-core CPU or a multi-core CPU.

The processor 301 in the device 30 is configured to read the computer program code stored in the memory 302, and perform the following operations: it should be noted that the implementation of each unit may also correspond to the corresponding description of the method embodiment shown in fig. 2.

Acquiring first click information of a mobile advertisement of a first mobile phone, wherein the first click information comprises: the mobile phone identification, address coordinates and advertisement identification; obtaining a historical address coordinate of a first mobile phone, and generating a first track according to the historical address coordinate and the address coordinate, wherein the first track comprises: historical address coordinates and address coordinates;

acquiring n groups of historical address coordinates of n mobile phones irrelevant to the first mobile phone in an address coordinate setting range, and generating a historical track from each group of historical address coordinates to obtain n historical tracks; and acquiring x historical tracks which are the same as the first track from the n historical tracks, if x is larger than or equal to the number threshold, determining that the click information of the first mobile phone is the cheating mobile phone, and marking the first mobile phone.

Specifically, in an optional scheme, x mobile phones corresponding to x historical tracks are marked as cheating mobile phones, and click information of the x mobile phones is deleted.

In particular, in an alternative arrangement,

acquiring all click information of the identifier of the first mobile phone, extracting a plurality of click information before the first click information from all the click information, extracting a plurality of address coordinates in the plurality of click information, and determining the plurality of address coordinates as historical address coordinates;

Specifically, in an optional scheme, w mobile phone identifiers associated with a first mobile phone are determined, a plurality of mobile phones within a set range are obtained, and w mobile phones are removed from the plurality of mobile phones to obtain n mobile phones.

The above description has introduced the solution of the embodiment of the present application mainly from the perspective of the method-side implementation process. It is understood that the electronic device comprises corresponding hardware structures and/or software modules for performing the respective functions in order to realize the above-mentioned functions. Those of skill in the art will readily appreciate that the present application is capable of hardware or a combination of hardware and computer software implementing the various illustrative elements and algorithm steps described in connection with the embodiments provided herein. Whether a function is performed as hardware or computer software drives hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

In the embodiment of the present application, the electronic device may be divided into the functional units according to the method example, for example, each functional unit may be divided corresponding to each function, or two or more functions may be integrated into one processing unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit. It should be noted that the division of the unit in the embodiment of the present application is schematic, and is only a logic function division, and there may be another division manner in actual implementation.

Embodiments of the present application also provide a computer storage medium, where the computer storage medium stores a computer program for electronic data exchange, the computer program enabling a computer to execute part or all of the steps of any one of the methods described in the above method embodiments, and the computer includes an electronic device.

Embodiments of the present application also provide a computer program product comprising a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps of any of the methods as described in the above method embodiments. The computer program product may be a software installation package, the computer comprising an electronic device.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the above-described division of the units is only one type of division of logical functions, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit may be stored in a computer readable memory if it is implemented in the form of a software functional unit and sold or used as a stand-alone product. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a memory, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the above-mentioned method of the embodiments of the present application. And the aforementioned memory comprises: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable memory, which may include: flash Memory disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.

The foregoing detailed description of the embodiments of the present application has been presented to illustrate the principles and implementations of the present application, and the above description of the embodiments is only provided to help understand the method and the core concept of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Claims

1. A traffic anti-cheating method based on a micro SDK (service data Key) for mobile advertisement, which is characterized by comprising the following steps:

2. The method of claim 1, further comprising:

3. The method according to claim 1 or 2, wherein the terminal obtaining the historical address coordinates of the first mobile phone specifically comprises:

4. The method according to claim 1 or 2, wherein the calculating n weight values of the n applications in each mobile network time period according to the historical internet access time period and the duration specifically comprises:

the terminal determines w mobile phone identifications associated with the first mobile phone, obtains a plurality of mobile phones within a set range, and eliminates w mobile phones from the plurality of mobile phones to obtain n mobile phones.

5. A terminal comprising a processor, memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs including instructions for performing the steps of the method of any of claims 1-4.

6. A computer-readable storage medium, characterized in that a computer program for electronic data exchange is stored, wherein the computer program causes a computer to perform the method according to any one of claims 1-4.

7. A mobile advertisement micro SDK based traffic anti-cheating system, comprising: