CN111177608A - Request optimization method and device for presenting information - Google Patents
Request optimization method and device for presenting information Download PDFInfo
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9574—Browsing optimisation, e.g. caching or content distillation of access to content, e.g. by caching
Abstract
The application aims at providing a method and equipment for optimizing a request of presentation information, the application sends a request of presentation information to network equipment by responding to the detection that a user opens a reading application through the user equipment, the network equipment inquires historical request data and presentation information operation data of the user according to identification information of the user and determines target presentation information, and the network equipment sends the target presentation information to the user equipment; the user equipment displays the target presentation information in the reading application and detects whether the user browses the target presentation information or not, so that more accurate target presentation information is sent to the user equipment through the historical request data and the presentation information operation data of the user in the network equipment, and the request flow quality of the request for the presentation information is improved.
Description
Technical Field
The present application relates to the field of computers, and in particular, to a method and an apparatus for request optimization of presence information.
Background
Currently, various electronic devices are continuously penetrated into the aspects of people's lives. Among them, due to portability, more and more users prefer to read books through electronic devices (such as mobile phones, PADs, etc.). The electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmentary time, the reading frequency and the reading duration of the user are greatly improved, and the advertisement putting in the electronic book application undoubtedly can generate good putting effect because the electronic book application has a wide user group. In the existing electronic book application, when a user generates advertisement request information each time, the information of the advertisement request is sent to all advertisement Demand Side platforms (dsp), that is, advertisement operators, so that the advertisement operators can return corresponding advertisements.
Disclosure of Invention
An object of the present application is to provide a method and device for request optimization of presence information, so as to achieve more accurate and effective target presence information to be sent to user equipment through historical request data and presence information operation data of a user, thereby improving advertisement request traffic quality.
According to an aspect of the present application, a method for optimizing a request for presenting information is provided, where the method is applied to a network device side, and the method includes:
receiving a presentation information request sent by user equipment, wherein the presentation information request comprises identification information of a user;
according to the identification information of the user, inquiring historical request data and presentation information operation data of the user;
determining target presentation information according to the historical request data and the presentation information operation data;
and sending the target presentation information to the user equipment so that the user equipment displays the target presentation information and detects whether the user browses the target presentation information.
Further, in the above method, the determining target presentation information according to the history request data and the presentation information operation data includes:
determining at least one first presentation information corresponding to a preset request frequency in a plurality of presentation information requested by the user according to the historical request data;
determining at least one second presentation information corresponding to the preset operation frequency from at least one first presentation information according to the presentation information operation data;
and if at least one piece of second presentation information exists, shielding the at least one piece of second presentation information, and acquiring at least one piece of target presentation information in a presentation information database.
Further, in the above method, if there is at least one piece of second presence information, the shielding the at least one piece of second presence information includes:
if at least one second presentation information has second presentation information without presentation information operation data, shielding the second presentation information;
and if the second presentation information of the presentation information operation data reaching the preset operation frequency exists in the at least one second presentation information, shielding the second presentation information.
Further, in the above method, the method further includes:
and creating a first database and a second database, wherein the first database is used for recording data of all users requesting to present information, and the second database is used for recording data of all users browsing the displayed presented information.
Wherein, the querying the historical request data and the presentation information operation data of the user according to the identification information of the user comprises:
and inquiring the historical request data of the user from the first database and inquiring the presentation information operation data of the user from the second database according to the identification information of the user.
Further, in the above method, the method further includes:
and recording the information presentation request of the user in the first database, and updating the request frequency of the user requesting the presentation information in the first database.
Further, in the above method, the method further includes:
receiving target operation data of the user on the target presentation information, which is sent by the user equipment;
and recording the target operation data in the second database, and updating data of browsing operation of the user on the displayed target presentation information in the second database.
Further, in the above method, the method further includes:
and clearing the first database and the second database according to a preset time interval, and re-recording all data of the user requesting to present the information and data of browsing the displayed presented information.
According to another aspect of the present application, there is also provided a method for optimizing a presence information request, where the method is applied to a user equipment, and the method includes:
in response to detecting that a user opens a reading application, sending a presence information request to a network device, the presence information request including identification information of the user;
receiving target presentation information sent by the network equipment;
and displaying the target presentation information in the reading application, and detecting whether the user carries out browsing operation on the target presentation information.
Further, in the above method, after detecting whether the user performs a browsing operation on the target presentation information, the method further includes:
and in response to the detection that the user browses the target presentation information, sending target operation data of the user on the target presentation information to the network equipment so that the network equipment records the target operation data.
According to another aspect of the present application, there is also provided a computer readable medium having stored thereon computer readable instructions, which, when executed by a processor, cause the processor to implement the request optimization method of presenting information as described above.
According to another aspect of the present application, there is also provided a network device, wherein the network device includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, the one or more computer-readable instructions cause the one or more processors to implement the method for request optimization of presence information at a network device as described above.
According to another aspect of the present application, there is also provided a user equipment, wherein the user equipment includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, the one or more computer-readable instructions cause the one or more processors to implement the method for request optimization of presence information at a user equipment as described above.
Compared with the prior art, the method and the device have the advantages that the user equipment responds to the fact that the user opens the reading application and sends the information presenting request to the network equipment, the information presenting request comprises the identification information of the user, so that after the network equipment receives the information presenting request sent by the user equipment, historical request data and information presenting operation data of the user are inquired according to the identification information of the user, target presenting information is determined according to the historical request data and the information presenting operation data, and the network equipment sends the target presenting information to the user equipment; and after receiving the target presentation information sent by the network equipment, the user equipment displays the target presentation information in the reading application and detects whether the user browses the target presentation information. The method and the device realize that the network equipment sends more accurate and effective target presentation information to the user equipment through the historical request data and the presentation information operation data of the user, thereby improving the requested flow quality of the request for the presentation information, and also detect whether the user conducts browsing operation on the target presentation information pushed by the network equipment or not at the user equipment, so that the more accurate presentation information can be determined and pushed to the user according to the request frequency, the browsing operation and the like of the user in the following process.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 illustrates an interaction flow diagram of a method of request optimization for presence information in accordance with an aspect of the subject application;
FIG. 2 illustrates a schematic diagram of a practical application scenario of a request optimization method for presence information, according to an aspect of the subject application;
the same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
As shown in fig. 1, an interaction flow diagram of a method for optimizing a request for presence information according to an aspect of the present application is applied to a process in which a user equipment requests presence information from a network device, and includes the user equipment and the network device. The request optimization method for presenting information comprises the following steps: step S11, step S12, step S13, step S21, step S22, step S23, and step S24, which specifically includes the following steps:
when a user enters a reading application to read or perform other reading operations, a user S opens a reading interface of the reading application to enter the reading application, and step S11, the user device responds to the detection that the user S opens the reading application, and when/after the reading application is opened, the user device sends a presentation information request to a network device, where the presentation information request includes identification information of the user, so that the network device can search historical request data and presentation information operation data of the user corresponding to the identification information, and further know request data of user history corresponding to the identification information and operation data of clicking, viewing, displaying, reading and the like on the presentation information.
It should be noted that the identification information of the user is used to uniquely identify the user, and includes, but is not limited to, a reading account number of the user in the reading application, a mobile phone number of the user, and authentication information of the user.
Step S21, the network device receives a presence information request sent by the user device, where the presence information request includes identification information of a user.
Step S22, the network device inquires the historical request data and the presentation information operation data of the user according to the identification information of the user; here, the historical request data of the user includes, but is not limited to, request data related to the historical request presence information of the user, such as request frequency, request quantity, presence information requested each time, and the like of the historical request presence information of the user; the operation data of the user's presentation information includes, but is not limited to, data related to operations of clicking, viewing, displaying, reading and the like on the presentation information by the user history, so that the data related to the user's request and the operation data related to whether the requested presentation information is operated or not can be more clearly understood through the user's history request data and the presentation information operation data, and further, the subsequent screening and determination of the target presentation information to the user are facilitated.
Step S23, the network device determines target presence information according to the history request data and the presence information operation data. Here, the target presentation information includes, but is not limited to, advertisement information including, but not limited to, third party merchant advertisement information cooperating with the reading application, novel recommendation advertisement information matching with the novel read by the user or scene advertisement information matching with the novel reading page scene viewed by the user, purchase offer advertisement information corresponding to the novel viewed by the user, and other presentation information including, but not limited to, novel recommendation information matching with the novel viewed by the user, and specific offer information.
Step S24, the network device sends the target presentation information to the user device, so that the user device displays the target presentation information and detects whether the user performs a browsing operation on the target presentation information.
Step S12, the user equipment receives the target presence information sent by the network equipment.
Step S13, the user device displays the target presentation information in the reading application, and detects whether the user browses the target presentation information, so as to display the target presentation information sent by the network device, and also detects whether the user S browses the displayed target presentation information, which is convenient for determining and pushing more accurate presentation information to the user subsequently according to the request frequency and browsing operation of the user.
Through the steps S11 to S13 and S21 to S24, the purpose that the network device sends more accurate and effective target presence information to the user device through the historical request data and the presence information operation data of the user is achieved, so that the quality of the request flow for requesting the presence information is improved, the waste of the request flow is avoided, and whether the user conducts browsing operation on the target presence information pushed by the network device is detected at the user device, so that the user can be determined and pushed more accurate presence information according to the request frequency, browsing operation and the like of the user.
Next, in the foregoing embodiment of the present application, in order to record the relevant request data of all the users requesting to present information and record the relevant operation data of all the users performing browsing operation on the requested presented information, the method for optimizing the request of the presented information provided in the embodiment of the present application further includes:
the network equipment creates a first database and a second database, wherein the first database is used for recording data of all users requesting to present information, and the second database is used for recording data of all users browsing displayed presentation information.
For example, the network device creates two databases, namely a first database and a second database, where the first database is used to record data of all users requesting presentation information in the reading application, such as the request frequency, the request quantity, the presentation information requested each time and its affiliated advertisement dealer, etc. of each user requesting presentation information, and also such as count the request frequency and the request total quantity of all users in a certain period of time, so that the relevant data of all users requesting presentation information in different periods of time can be clearly known through the first database; the second database is used for recording related data of browsing operations such as clicking, sliding, selecting, viewing, displaying, reading and the like performed on the displayed presentation information by all users in the reading application, for example, the type of browsing operation performed on the presentation information displayed in the reading application by each user, the content of the presentation information and an advertisement distributor to which the presentation information belongs, the display duration of the presentation information after the browsing operation, and whether subscription or purchase exists after the browsing operation or not, so that the popularity and the acceptance of all users in the reading application on the displayed presentation information can be known through the second database.
In this embodiment, the method for optimizing a request for presenting information provided in this embodiment further includes:
after receiving the information presenting request sent by the user equipment, the network equipment records the information presenting request of the user in the first database, and updates the request frequency of the user requesting the information presenting request in the first database.
For example, after the network device receives the presence information request of the user S sent by the user device, the presence information request of the user S is recorded in the first database to record the relevant data of the current request of the user S, for example, the total number of requests of the user S in the first database is increased by one, the request frequency of the user S for requesting the presence information is updated, and the like, so that the relevant data of the user S for requesting the presence information in the first database is correspondingly recorded and updated after the presence information request of the user S is received each time.
In this embodiment, the querying, by the network device executed in step S22, the history request data and the presentation information operation data of the user according to the identification information of the user specifically includes:
and inquiring the historical request data of the user from the first database and inquiring the presentation information operation data of the user from the second database according to the identification information of the user.
For example, the identification information of the subscriber S is "S", and in the network device, historical request data of the subscriber S corresponding to the identification information "S", such as the historical request frequency of the subscriber S, the total number of requests, the frequency of requesting each piece of presentation information, and the dealer to which each piece of requested presentation information belongs, is queried in the first database according to the identification information "S", so as to know the relevant data of the historical request presentation information of the subscriber S through the historical request data of the subscriber S; meanwhile, in the network device, according to the identification information "S", the presence information operation data of the user S corresponding to the identification information "S" is queried in the second database, for example, the user S performs actions such as clicking, sliding, selecting, viewing, displaying, reading and other browsing operations on the presence information displayed in the reading application, the content of the operated presence information and the dealer to which the content belongs, and whether to subscribe or purchase the relevant content corresponding to the presence information after the browsing operation, so as to know the presence information of the user S history operation, the type of the history presence information preferred to be operated, and which presence information is not operated through the presence information operation data of the user S, and facilitate the subsequent more accurate push of the target presence information more conforming to the user requirements to the user S.
Next to the foregoing embodiment of the present application, in step S23, the determining, by the network device, target presence information according to the history request data and the presence information operation data specifically includes:
determining at least one first presentation information corresponding to a preset request frequency in a plurality of presentation information requested by the user according to the historical request data; here, the preset request frequency is used to represent the number or frequency of times that the user requests the presence information, including but not limited to any number of request frequencies or any frequency of requests, and in a preferred embodiment of the present application, the request frequency is preferably 10 times.
Determining at least one second presentation information corresponding to the preset operation frequency from at least one first presentation information according to the presentation information operation data; here, the preset request frequency is used for reflecting the number or frequency of operations performed by the user when the user displays the presentation information displayed in the reading application, and includes, but is not limited to, any number of operation frequencies or any frequency of operations.
And if at least one piece of second presentation information exists, shielding the at least one piece of second presentation information, and acquiring at least one piece of target presentation information in a presentation information database.
For example, the network device first determines N pieces of presentation information requested by the user S by querying historical request data of the user S in the first database, where N is a positive integer greater than or equal to 1; and then, screening out the information which reaches the preset request frequency from the N pieces of presentation information: m pieces of first presentation information corresponding to 10 times, wherein M is a positive integer greater than or equal to 1 and less than or equal to N; then, by inquiring the presentation information operation data of the user S in the second database, R pieces of second presentation information corresponding to the preset operation frequency are determined from M pieces of first presentation information, wherein R is a positive integer greater than or equal to 1 and R is less than or equal to M; finally, if R pieces of second presentation information exist, the preset request frequency is achieved, and the preset operation frequency is met, then the R pieces of second presentation information are shielded, namely the R pieces of second presentation information are not sent to user equipment, but at least one piece of target presentation information is obtained from a presentation information database, so that shielding of the second presentation information achieving the preset request frequency and meeting the preset operation frequency is achieved according to the historical request data and the presentation information operation data of the user S, and new at least one piece of target presentation information is obtained for the user S from the presentation information database, so that the latest presentation information requirement of the user is met, and the browsing operation opportunity of the user S on the displayed target presentation information is improved.
In this embodiment, if at least one piece of second presence information exists in step S23, the shielding at least one piece of second presence information specifically includes:
if at least one second presentation information has second presentation information without presentation information operation data, shielding the second presentation information;
and if the second presentation information of the presentation information operation data reaching the preset operation frequency exists in the at least one second presentation information, shielding the second presentation information.
For example, when the preset operation frequency is zero, by querying the presence information operation data of the user S in the second database, if there is second presence information that does not have the presence information operation data in the R pieces of second presence information, the second presence information that does not have the presence information operation data is shielded, that is, when the second presence information that does not have the presence information operation data is displayed in the reading application, no browsing operation is performed by the user S, and the second presence information belongs to presence information that the user S dislikes or has low receptivity, in order to save the user request traffic and waste the chance of the user requesting the presence information, the network device shields the second presence information that does not have any presence information operation data and reaches the preset request frequency to achieve the purpose of controlling the request frequency, and further avoids pushing the second presence information that the user dislikes or has low receptivity, thereby improving the requested traffic quality of the user.
For another example, when the preset operation frequency is not zero, in a preferred embodiment of the present application, the preset operation frequency is preferably 6 times, and by querying the presence information operation data of the user S in the second database, if there are R second presence information satisfying the preset operation frequency: and shielding the second presentation information meeting the preset operation frequency if the second presentation information of the presentation information operation data corresponding to 6 times is: the second presentation information of the presentation information operation data corresponding to 6 times, that is, the user S requests the second presentation information for a plurality of times, when displaying, the user performs browsing operation on the second presentation information for at least 6 times, in order to avoid repeated browsing and operation on the presentation information, the network device will meet the preset operation frequency: the second presentation information of the presentation information operation data corresponding to 6 times is shielded so as to achieve the purpose of controlling the request frequency, and the same presentation information is prevented from being pushed to the same user again, so that the waste of the request resource occupying the presentation information and the opportunity of displaying the presentation information is avoided, and the request flow quality of the user is improved; and determining at least one target presentation information for the user from the presentation information database, and pushing other non-operated presentation information for the user equipment so as to meet the latest presentation information display requirement and browsing operation requirement of the user.
Following the foregoing embodiment of the present application, after the step S13 of detecting, by the user equipment, whether the user performs a browsing operation on the target presentation information, the method further includes:
the user equipment responds to the detection that the user browses the target presentation information, and sends target operation data of the user on the target presentation information to the network equipment so that the network equipment records the target operation data;
the network equipment receives target operation data of the user on the target presentation information, which is sent by the user equipment;
and the network equipment records the target operation data in the second database and updates the data of the browsing operation of the user on the displayed target presentation information in the second database.
For example, when the target presentation information is presented in the reading application at the user equipment, the user S performs a browsing operation on the presented target presentation information, for example, clicks to view the entire content of the target presentation information, the user equipment detects that the user S clicks and views all the contents of the target presentation information, and sends target operation data of the user S on the target presentation information to the network equipment, so that the network device records the target operation data in the second database, the target operation data comprises relevant operation data such as clicking operation of the target presentation information by the user S, checking all contents of the target presentation information after the clicking operation, the time length used by the user S for checking all contents of the target presentation information, whether subscription or purchase is carried out after the user S finishes checking all contents of the target presentation information, and the like; the network device receives target operation data of the user S on the target presentation information sent by the user device, and records the target operation data in the second database so as to update the data of the browsing operation of the user S on the displayed target presentation information in the second database, thereby not only realizing the recording of the operation data of the user S on the presentation information browsing each time, but also realizing the updating of the presentation information operation data of the user S at the network device end.
Following the foregoing embodiment of the present application, the method for optimizing a request for presenting information provided in the embodiment of the present application further includes:
and clearing the first database and the second database according to a preset time interval, and re-recording all data of the user requesting to present the information and data of browsing the displayed presented information. In a preferred embodiment of the present application, the preset interval is preferably a day, and all users in the reading application are preferably checked in the first database in the unit of day
For example, in order to save memory resources of a network device, the network device may perform emptying processing on data of all user request presentation information in the reading application recorded in a first database in the network device at intervals of days, clear data related to browsing operations such as clicking, sliding, selecting, viewing, displaying, reading and the like performed on the presented presentation information by all users in the reading application recorded in a second database in the network device, record data of all user request presentation information in the reading application in the first database again at next intervals of days, record data related to browsing operations such as clicking, sliding, selecting, viewing, displaying, reading and the like performed on the presented presentation information by all users in the reading application in the second database, the method and the device realize that the data in the first database and the second database in the network equipment are emptied through the preset interval time, the memory resources of the network equipment are released in time, the next single-day data with the interval time of day as the next day is collected again respectively, and the new request data, the presented information operation data and the like are collected in time.
As shown in fig. 2, in a schematic diagram of an actual application scenario of a method for optimizing a request of presence information according to an embodiment of the present application, when detecting that a user S opens a reading application app, a client sends a presence information request to a server, where the presence information request includes identification information id of the user: "S"; the server side performs the following steps according to the identification information id of the user S: the data reading method comprises the steps that S queries real-time data recorded on two data lines, namely a database A and a database B, wherein the database A is used for recording data of all users in the reading application app requesting information presented by each advertising operator according to the daily level; and the database B is used for recording related data of browsing operations such as clicking, sliding, selecting, viewing, displaying, reading and the like of displayed presentation information by all users in the reading application app according to the daily level. The network equipment inquires historical request data and presentation information operation data of the user S from a database A and a database B respectively, and if the presentation information in the database B is second presentation information 3 in N presentation information requested by the user S, namely the user requests the second presentation information 3 and is displayed in reading application but is not browsed by the user, the second presentation information 3 is shielded, the user S is not interested in the second presentation information 3, the second presentation information 3 does not need to be sent again, pushing of the second presentation information 3 which is disliked or low in acceptance of the user is avoided, and accordingly the requested flow quality of the user is improved. If the presence information in the database a does not exist or the presence information in the database B does not exist in the N presence information is the second presence information 8, it indicates that the user S does not request the second presence information 8 or does not operate the second presence information 8, the second presence information 8 is not shielded, and the second presence information 8 may be sent to the client corresponding to the user S, so as to meet the latest presence information display requirement and browsing operation requirement of the user. After receiving target presentation information acquired from a presentation information database of network equipment from a server, the client displays the target presentation information in the reading application app of the client, and detects whether the user browses the target presentation information, so that whether the user S browses the displayed target presentation information is detected while the target presentation information sent by the network equipment is displayed, and the client is convenient to determine and push more accurate presentation information to the user according to the request frequency, browsing operation and the like of the user.
According to another aspect of the present application, there is also provided a computer readable medium having stored thereon computer readable instructions, which, when executed by a processor, cause the processor to implement the request optimization method of presenting information as described above.
According to another aspect of the present application, there is also provided a user equipment, wherein the user equipment includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, the one or more computer-readable instructions cause the one or more processors to implement the method for request optimization of presence information at a user equipment as described above.
Here, the detailed contents of each embodiment in the user equipment for requesting optimization of the presence information may specifically refer to the corresponding parts of the above embodiment of the method for requesting optimization of the presence information at the user equipment side, and are not described herein again.
According to another aspect of the present application, there is also provided a network device, wherein the network device includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, the one or more computer-readable instructions cause the one or more processors to implement the method for request optimization of presence information at a network device as described above.
Here, the detailed contents of each embodiment in the network device for request optimization of presence information may specifically refer to the corresponding parts of the above embodiment of the method for request optimization of presence information at the network device side, and are not described herein again.
In summary, in the application, a user device responds to a situation that a user opens a reading application and sends a presentation information request to a network device, wherein the presentation information request comprises identification information of the user, so that after the network device receives the presentation information request sent by the user device, historical request data and presentation information operation data of the user are inquired according to the identification information of the user, target presentation information is determined according to the historical request data and the presentation information operation data, and the network device sends the target presentation information to the user device; and after receiving the target presentation information sent by the network equipment, the user equipment displays the target presentation information in the reading application and detects whether the user browses the target presentation information. The method and the device realize that the network equipment sends more accurate and effective target presentation information to the user equipment through the historical request data and the presentation information operation data of the user, thereby improving the requested flow quality of the request for the presentation information, and also detect whether the user conducts browsing operation on the target presentation information pushed by the network equipment or not at the user equipment, so that the more accurate presentation information can be determined and pushed to the user according to the request frequency, the browsing operation and the like of the user in the following process.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, using application specific integrated circuits (SSIC), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as an RSM memory, a magnetic or optical drive or diskette, and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Program instructions which invoke the methods of the present application may be stored on a fixed or removable recording medium and/or transmitted via a data stream on a broadcast or other signal-bearing medium and/or stored within a working memory of a computer device operating in accordance with the program instructions. An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (12)
1. A request optimization method for presenting information is applied to a network equipment side, and the method comprises the following steps:
receiving a presentation information request sent by user equipment, wherein the presentation information request comprises identification information of a user;
according to the identification information of the user, inquiring historical request data and presentation information operation data of the user;
determining target presentation information according to the historical request data and the presentation information operation data;
and sending the target presentation information to the user equipment so that the user equipment displays the target presentation information and detects whether the user browses the target presentation information.
2. The method of claim 1, wherein the determining a target presence message from the historical request data and the presence information operation data comprises:
determining at least one first presentation information corresponding to a preset request frequency in a plurality of presentation information requested by the user according to the historical request data;
determining at least one second presentation information corresponding to the preset operation frequency from at least one first presentation information according to the presentation information operation data;
and if at least one piece of second presentation information exists, shielding the at least one piece of second presentation information, and acquiring at least one piece of target presentation information in a presentation information database.
3. The method of claim 2, wherein the masking at least one of the second presence information if at least one of the second presence information exists comprises:
if at least one second presentation information has second presentation information without presentation information operation data, shielding the second presentation information;
and if the second presentation information of the presentation information operation data reaching the preset operation frequency exists in the at least one second presentation information, shielding the second presentation information.
4. The method of claim 1, wherein the method further comprises:
and creating a first database and a second database, wherein the first database is used for recording data of all users requesting to present information, and the second database is used for recording data of all users browsing the displayed presented information.
Wherein, the querying the historical request data and the presentation information operation data of the user according to the identification information of the user comprises:
and inquiring the historical request data of the user from the first database and inquiring the presentation information operation data of the user from the second database according to the identification information of the user.
5. The method of claim 4, wherein the method further comprises:
and recording the information presentation request of the user in the first database, and updating the request frequency of the user requesting the presentation information in the first database.
6. The method of claim 4, wherein the method further comprises:
receiving target operation data of the user on the target presentation information, which is sent by the user equipment;
and recording the target operation data in the second database, and updating data of browsing operation of the user on the displayed target presentation information in the second database.
7. The method of any of claims 4 to 6, wherein the method further comprises:
and clearing the first database and the second database according to a preset time interval, and re-recording all data of the user requesting to present the information and data of browsing the displayed presented information.
8. A method for optimizing a presence information request is applied to a user equipment side, and comprises the following steps:
in response to detecting that a user opens a reading application, sending a presence information request to a network device, the presence information request including identification information of the user;
receiving target presentation information sent by the network equipment;
and displaying the target presentation information in the reading application, and detecting whether the user carries out browsing operation on the target presentation information.
9. The method of claim 8, wherein after detecting whether the user performs a browsing operation on the target presentation information, further comprising:
and in response to the detection that the user browses the target presentation information, sending target operation data of the user on the target presentation information to the network equipment so that the network equipment records the target operation data.
10. A computer readable medium having computer readable instructions stored thereon, which, when executed by a processor, cause the processor to implement the method of any one of claims 1 to 9.
11. A user equipment, wherein the network device comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.
12. A network device, wherein the user equipment comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the method of claim 8 or 9.
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| CN201911421123.1A CN111177608B (en) | 2019-12-31 | 2019-12-31 | Request optimization method and device for presentation information |
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| WO2019085590A1 (en) * | 2017-11-03 | 2019-05-09 | 上海掌门科技有限公司 | Method and device for providing released information of target friend |
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