CN111177608B - Request optimization method and device for presentation information - Google Patents
Request optimization method and device for presentation information Download PDFInfo
- Publication number
- CN111177608B CN111177608B CN201911421123.1A CN201911421123A CN111177608B CN 111177608 B CN111177608 B CN 111177608B CN 201911421123 A CN201911421123 A CN 201911421123A CN 111177608 B CN111177608 B CN 111177608B
- Authority
- CN
- China
- Prior art keywords
- presentation information
- user
- information
- request
- target
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
- 238000000034 method Methods 0.000 title claims abstract description 71
- 238000005457 optimization Methods 0.000 title description 9
- 238000001514 detection method Methods 0.000 claims abstract description 5
- 230000004044 response Effects 0.000 claims description 4
- 230000000873 masking effect Effects 0.000 claims 1
- 230000015654 memory Effects 0.000 description 17
- 238000004590 computer program Methods 0.000 description 4
- 238000010586 diagram Methods 0.000 description 4
- 230000005291 magnetic effect Effects 0.000 description 4
- 230000006870 function Effects 0.000 description 3
- 230000005540 biological transmission Effects 0.000 description 2
- 230000002452 interceptive effect Effects 0.000 description 2
- 230000003287 optical effect Effects 0.000 description 2
- 230000008569 process Effects 0.000 description 2
- 230000008859 change Effects 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 238000012216 screening Methods 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
- 239000002699 waste material Substances 0.000 description 1
- 230000003936 working memory Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9574—Browsing optimisation, e.g. caching or content distillation of access to content, e.g. by caching
Abstract
The application aims to provide a method and equipment for optimizing a request for presenting information, wherein the method and equipment respond to the detection that a user opens a reading application through user equipment, a request for presenting information is sent to network equipment, the network equipment inquires historical request data and presentation information operation data of the user according to identification information of the user, target presentation information is determined, and the network equipment sends the target presentation information to the user equipment; the user equipment displays the target presentation information in the reading application, detects whether the user browses the target presentation information, and achieves the purpose of sending more accurate target presentation information to the user equipment through the historical request data and presentation information operation data of the user in the network equipment, so that the request flow quality of requesting the presentation information is improved.
Description
Technical Field
The present disclosure relates to the field of computers, and in particular, to a method and apparatus for optimizing a request for presenting information.
Background
Currently, various electronic devices are continuously penetrated into aspects of life of people. Among them, due to portability, more and more users like to read books through electronic devices (such as mobile phones, PADs, etc.). The electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmented time, the reading frequency and the reading time of the user are greatly improved, and as the electronic book application has a wide user group, the advertisement is put in the electronic book application, so that good putting effect can be certainly generated. In the existing electronic book application, when a user generates advertisement request information each time, the user sends the advertisement request information to all advertisement demand side platforms (Demand Side Platform, dsp), namely advertisement operators, so that the advertisement operators can return corresponding advertisements.
Disclosure of Invention
An object of the present application is to provide a method and apparatus for optimizing a request for presenting information, so as to achieve sending of more accurate and effective target presenting information to a user device through historical request data and presenting information operation data of a user, thereby improving quality of advertisement request traffic.
According to one aspect of the present application, there is provided a method for optimizing a request for presenting information, where the method is applied to a network device side, and the method includes:
receiving a presentation information request sent by user equipment, wherein the presentation information request comprises identification information of a user;
inquiring historical request data and presentation information operation data of the user according to the identification information of the user;
determining target presentation information according to the history request data and the presentation information operation data;
and sending the target presentation information to the user equipment so that the user equipment can display the target presentation information and detect whether the user browses the target presentation information.
Further, in the above method, the determining the target presentation information according to the history request data and the presentation information operation data includes:
determining at least one first presentation information corresponding to a preset request frequency in a plurality of presentation information requested by the user according to the history request data;
determining at least one piece of second presentation information corresponding to the preset operation frequency from at least one piece of first presentation information according to the presentation information operation data;
and if at least one piece of second presentation information exists, shielding the at least one piece of second presentation information, and acquiring at least one piece of target presentation information from a presentation information database.
Further, in the above method, if at least one piece of second presence information exists, shielding at least one piece of second presence information, including:
if at least one piece of second presentation information does not exist in the second presentation information, shielding the second presentation information;
and if the second presentation information of the presentation information operation data reaching the preset operation frequency exists in the at least one piece of second presentation information, shielding the second presentation information.
Further, in the above method, the method further includes:
and creating a first database and a second database, wherein the first database is used for recording data of all users requesting presentation information, and the second database is used for recording data of all users browsing the presented presentation information.
The step of inquiring the historical request data and the presentation information operation data of the user according to the identification information of the user comprises the following steps:
and inquiring historical request data of the user from the first database according to the identification information of the user, and inquiring presentation information operation data of the user from the second database.
Further, in the above method, the method further includes:
recording the presentation information request of the user in the first database, and updating the request frequency of the presentation information request of the user in the first database.
Further, in the above method, the method further includes:
receiving target operation data of the target presentation information, sent by the user equipment, of the user;
and recording the target operation data in the second database, and updating the data of the browsing operation of the user on the displayed target presentation information in the second database.
Further, in the above method, the method further includes:
and respectively carrying out emptying treatment on the first database and the second database according to a preset time interval, and re-recording all data of the user requesting the presentation information and data of browsing operation on the presented presentation information.
According to another aspect of the present application, there is further provided a method for optimizing a presence information request, where the method is applied to a user equipment side, and the method includes:
in response to detecting that a user opens a reading application, sending a presence information request to a network device, the presence information request including identification information of the user;
receiving target presentation information sent by the network equipment;
and displaying the target presentation information in the reading application, and detecting whether the user browses the target presentation information.
Further, in the above method, after detecting whether the user browses the target presentation information, the method further includes:
and in response to detecting that the user browses the target presentation information, sending target operation data of the user on the target presentation information to the network equipment so as to enable the network equipment to record the target operation data.
According to another aspect of the present application, there is also provided a computer readable medium having stored thereon computer readable instructions, which when executed by a processor, cause the processor to implement a request optimization method for presenting information as described above.
According to another aspect of the present application, there is also provided a network device, wherein the network device includes:
one or more processors;
a computer readable medium for storing one or more computer readable instructions,
the one or more computer-readable instructions, when executed by the one or more processors, cause the one or more processors to implement a method for optimizing requests for presence information at a network device as described above.
According to another aspect of the present application, there is also provided a user equipment, wherein the user equipment includes:
one or more processors;
a computer readable medium for storing one or more computer readable instructions,
the one or more computer-readable instructions, when executed by the one or more processors, cause the one or more processors to implement a method for optimizing requests for presentation information at a user device as described above.
Compared with the prior art, the method and the device have the advantages that the user equipment responds to the detection that the user opens the reading application, the presentation information request is sent to the network equipment, the presentation information request comprises the identification information of the user, after the network equipment receives the presentation information request sent by the user equipment, the history request data and the presentation information operation data of the user are queried according to the identification information of the user, the target presentation information is determined according to the history request data and the presentation information operation data, and the network equipment sends the target presentation information to the user equipment; and after receiving the target presentation information sent by the network equipment, the user equipment displays the target presentation information in the reading application and detects whether the user browses the target presentation information. The method and the device realize that more accurate and effective target presentation information is sent to the user equipment through the historical request data and the presentation information operation data of the user at the network equipment, so that the request flow quality for requesting the presentation information is improved, and the user equipment detects whether the user browses the target presentation information pushed by the network equipment or not, so that the more accurate determination and pushing of the presentation information are carried out to the user according to the request frequency, the browsing operation and the like of the user.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments, made with reference to the following drawings, in which:
FIG. 1 illustrates an interactive flow diagram of a request optimization method for presenting information in accordance with an aspect of the subject application;
FIG. 2 illustrates a schematic diagram of an actual application scenario of a request optimization method for presenting information according to one aspect of the present application;
the same or similar reference numbers in the drawings refer to the same or similar parts.
Detailed Description
The present application is described in further detail below with reference to the accompanying drawings.
In one typical configuration of the present application, the terminal, the device of the service network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of computer-readable media.
Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device. Computer readable media, as defined herein, does not include non-transitory computer readable media (transmission media), such as modulated data signals and carrier waves.
As shown in fig. 1, an interactive flow diagram of a method for optimizing a request for presenting information according to an aspect of the present application is applied to a process of requesting presentation information from a network device by a user device, and includes the user device and the network device. The request optimization method for the presentation information comprises the following steps: step S11, step S12, step S13, step S21, step S22, step S23, and step S24 specifically include the following steps:
when a user enters a reading application to perform reading or other reading operations, the user S opens the reading application to enter a reading interface of the reading application, and in step S11, the user equipment responds to the detection that the user S opens the reading application, and when/after the reading application is opened, the user equipment sends a presentation information request to the network equipment, wherein the presentation information request comprises identification information of the user, so that the network equipment can search historical request data and presentation information operation data of the user corresponding to the identification information, and further know request data of user history corresponding to the identification information and operation data such as clicking, checking, displaying and reading the presentation information.
It should be noted that, the identification information of the user is used for uniquely identifying the user, including but not limited to a reading account number of the user in the reading application, a mobile phone number of the user, authentication information of the user, and the like.
In step S21, the network device receives a presence information request sent by the user device, where the presence information request includes identification information of a user.
Step S22, the network equipment inquires the history request data and the presentation information operation data of the user according to the identification information of the user; here, the history request data of the user includes, but is not limited to, request data related to the history request presentation information of the user, such as request frequency, number of requests, presentation information of each request, and the like of the history request presentation information of the user; the presented information operation data of the user include, but are not limited to, data related to clicking, viewing, displaying, reading and other operations of the presented information by the user history, so that the user request related data and the operation data for operating the requested presented information can be more clearly known through the user history request data and the presented information operation data, and further the subsequent screening and determining of target presented information for the user are facilitated.
Step S23, the network equipment determines target presentation information according to the history request data and the presentation information operation data. Here, the target presentation information includes, but is not limited to, advertisement information including, but not limited to, third party merchant advertisement information cooperating with the reading application, novel recommendation advertisement information matching the novel read by the user, scene advertisement information matching the novel read page scene viewed by the user, purchase preference advertisement information corresponding to the novel viewed by the user, and the like, and other presentation information including, but not limited to, novel recommendation information matching the novel viewed by the user, specific preference information, and the like.
Step S24, the network device sends the target presentation information to the user device, so that the user device displays the target presentation information and detects whether the user browses the target presentation information.
Step S12, the user equipment receives the target presentation information sent by the network equipment.
And step S13, the user equipment displays the target presentation information in the reading application, detects whether the user browses the target presentation information, realizes the display of the target presentation information sent by the network equipment, and simultaneously detects whether the user S browses the displayed target presentation information, so that the user can conveniently and accurately determine and push the presentation information to the user according to the request frequency, the browsing operation and the like of the user.
Through the steps S11 to S13 and the steps S21 to S24, the purpose that more accurate and effective target presentation information is sent to the user equipment through the historical request data and the presentation information operation data of the user is achieved, so that the request flow quality of the request for the presentation information is improved, the waste of the request flow is avoided, whether the user browses the target presentation information pushed by the network equipment or not is detected at the user equipment, and the more accurate determination and pushing of the presentation information are carried out to the user according to the request frequency and the browsing operation of the user.
In order to record relevant request data of all users requesting presentation information and record relevant operation data of whether to browse the requested presentation information, the method for optimizing the request of the presentation information provided in the embodiment of the application further includes:
the network equipment creates a first database and a second database, wherein the first database is used for recording data of presentation information requested by all users, and the second database is used for recording data of browsing operation of the presented presentation information by all users.
For example, the network device creates two databases, namely a first database and a second database, where the first database is used to record data of all users in the reading application requesting for presenting information, for example, request frequency, request number, presentation information requested each time and advertising dealer to which each user belongs, and for example, statistics is performed on request frequency and request total number of all users in a certain period, so that relevant data of all users in the reading application requesting for presenting information in different periods can be clearly known through the first database; the second database is used for recording relevant data of browsing operations such as clicking, sliding, selecting, viewing, displaying and reading performed on the displayed presentation information by all users in the reading application, for example, each user performs the type of browsing operation on the displayed presentation information displayed in the reading application, the content of the presentation information and the advertisement distributor to which the content belongs, the duration of displaying the presentation information after the browsing operation, whether subscription or purchase exists after the browsing operation, and the like, so that the welfare, the acceptance degree and the like of all users in the reading application on the displayed presentation information are known through the second database.
In this embodiment, a method for optimizing a request for presenting information provided in the embodiment of the present application further includes:
after receiving the presentation information request sent by the user equipment, the network equipment records the presentation information request of the user in the first database, and updates the request frequency of the user request for the presentation information in the first database.
For example, after the network device receives the presence information request of the user S sent by the user device, the presence information request of the user S is recorded in the first database, so as to record the request related data of the user S this time, for example, the total number of requests of the user S in the first database is increased by one, and the request frequency of the user S for requesting for presence information is updated, so as to realize corresponding recording and updating of the related data about the user request for presence information in the first database after each time of receiving the presence information request of the user S.
In this embodiment, the network device executed in the step S22 queries, according to the identification information of the user, history request data and presentation information operation data of the user, including:
and inquiring historical request data of the user from the first database according to the identification information of the user, and inquiring presentation information operation data of the user from the second database.
For example, the identification information of the user S is "S", and in the network device, history request data of the user S corresponding to the identification information "S" is queried in the first database according to the identification information "S", for example, the history request frequency, the total number of requests, the frequency of requests for each presentation information, and the dealer to which each presentation information requested belongs of the user S are queried, so that relevant data of the history request presentation information of the user S can be known through the history request data of the user S; meanwhile, in the network device, according to the identification information "S", in the second database, the presence information operation data of the user S corresponding to the identification information "S" is queried, for example, the type of browsing operations such as clicking, sliding, selecting, viewing, displaying and reading performed by the user S on the presence information displayed in the reading application, the content of the presence information and its affiliated dealer, whether subscription or purchase is performed on the relevant content corresponding to the presence information after the browsing operation, so that the presence information of the user S history operation, the type of the history presence information of the preference operation, which presence information is not operated, and the like are known through the presence information operation data of the user S, so that the target presence information more meeting the user requirements can be pushed to the user S more accurately.
Next to the above embodiment of the present application, in the step S23, the determining, by the network device, target presence information according to the history request data and the presence information operation data specifically includes:
determining at least one first presentation information corresponding to a preset request frequency in a plurality of presentation information requested by the user according to the history request data; here, the preset request frequency is used to represent the number or frequency of the user requesting to present information, including but not limited to any number of request frequencies or any frequency of requests, and in a preferred embodiment of the present application, the request frequency is preferably 10.
Determining at least one piece of second presentation information corresponding to the preset operation frequency from at least one piece of first presentation information according to the presentation information operation data; here, the preset request frequency is used to represent the number or frequency of operations performed by the user when the user displays the presentation information displayed in the reading application, including, but not limited to, any number of operation frequencies or any frequency of operations.
And if at least one piece of second presentation information exists, shielding the at least one piece of second presentation information, and acquiring at least one piece of target presentation information from a presentation information database.
For example, the network device first determines N pieces of presentation information requested by the user S by querying historical request data of the user S in the first database, where N is a positive integer greater than or equal to 1; then, the frequency reaching the preset request is screened from N pieces of presentation information: m pieces of first presentation information corresponding to 10 times, wherein M is a positive integer greater than or equal to 1 and M is less than or equal to N; then, determining R pieces of second presentation information corresponding to a preset operation frequency from M pieces of first presentation information by inquiring presentation information operation data of a user S in the second database, wherein R is a positive integer greater than or equal to 1 and less than or equal to M; finally, if there are R pieces of second presentation information, the preset request frequency is reached, and the preset operation frequency is satisfied, then R pieces of second presentation information are all shielded, that is, R pieces of second presentation information are not sent to the user equipment, but at least one piece of target presentation information is obtained from a presentation information database, so that not only shielding of second presentation information reaching the preset request frequency and satisfying the preset operation frequency according to historical request data and presentation information operation data of the user S is achieved, but also obtaining of new at least one piece of target presentation information for the user S from a presentation information database is achieved, so that the requirement of the latest presentation information of the user is satisfied, and the opportunity of browsing operation of the user S on the displayed target presentation information is improved.
In this embodiment, the step S23 of shielding at least one piece of second presence information if at least one piece of second presence information exists specifically includes:
if at least one piece of second presentation information does not exist in the second presentation information, shielding the second presentation information;
and if the second presentation information of the presentation information operation data reaching the preset operation frequency exists in the at least one piece of second presentation information, shielding the second presentation information.
For example, when the preset operation frequency is zero, by querying the presentation information operation data of the user S in the second database, if there is second presentation information without presentation information operation data in the R pieces of second presentation information, the second presentation information without presentation information operation data is shielded, that is, when the second presentation information without presentation information operation data is displayed in the reading application, the second presentation information without presentation information operation data is not subjected to any browsing operation by the user S, which belongs to presentation information with dislike or lower acceptance of the user S, so as to save the request traffic of the user and save the opportunity of wasting the request for the presentation information of the user, the network device shields the second presentation information with the preset request frequency and without any presentation information operation data so as to achieve the purpose of controlling the request frequency, thereby further avoiding the push of the second presentation information with dislike or lower acceptance of the user, and further improving the request traffic quality of the user.
For another example, when the preset operation frequency is not zero, in a preferred embodiment of the present application, the preset operation frequency is preferably 6 times, and the operation data of the presence information of the user S in the second database is queried, if there are R pieces of second presence information that satisfy the preset operation frequency: and shielding the second presentation information of the presentation information operation data corresponding to the 6 times, wherein the second presentation information meets the preset operation frequency: and 6 times of corresponding second presentation information of presentation information operation data, namely, when the user S requests the second presentation information for a plurality of times to display, the user performs at least 6 browsing operations on the second presentation information, and in order to avoid repeated browsing and operation on the presentation information, the network device is capable of meeting preset operation frequency: the second presentation information of the presentation information operation data corresponding to the 6 times is shielded, so that the purpose of controlling the request frequency is achieved, the same presentation information is prevented from being pushed to the same user again, the request resource occupying the presentation information and the opportunity of presenting the presentation information are prevented from being wasted, and the request flow quality of the user is improved; and determining at least one target presentation information for the user from the presentation information database, so as to realize that other presentation information which is not operated is pushed for the user equipment, thereby meeting the latest presentation information display requirement and browsing operation requirement of the user.
Next, in the above embodiment of the present application, after the user device executed in the step S13 detects whether the user performs a browsing operation on the target presentation information, the method further includes:
the user equipment responds to detection of browsing operation of the user on the target presentation information, and sends target operation data of the user on the target presentation information to the network equipment so that the network equipment records the target operation data;
the network equipment receives target operation data of the target presentation information of the user, which is sent by the user equipment;
and the network equipment records the target operation data in the second database and updates the data of the browsing operation of the user on the displayed target presentation information in the second database.
For example, when target presentation information is presented in a reading application at a user equipment side, a user S performs a browsing operation on the presented target presentation information, for example, clicks to view the entire content of the target presentation information, and the user equipment detects that the user S clicks and views the entire content of the target presentation information, and sends target operation data of the user S on the target presentation information to the network equipment, so that the network equipment records the target operation data in the second database, where the target operation data includes relevant operation data such as clicking operation performed on the target presentation information by the user S, viewing the entire content of the target presentation information after the clicking operation, a time period used by the user S to view the entire content of the target presentation information, and whether subscription or purchase is performed after the user S finishes viewing the entire content of the target presentation information; the network device receives target operation data of the target presentation information, which is sent by the user device, of the user S, and records the target operation data in the second database, so as to update the data of the browsing operation of the user S on the displayed target presentation information in the second database, thereby not only realizing the recording of the operation data of the user S for browsing the presentation information each time, but also realizing the updating of the operation data of the presentation information of the user S at the network device side.
Following the above embodiment of the present application, a method for optimizing a request for presenting information provided in the embodiment of the present application further includes:
and respectively carrying out emptying treatment on the first database and the second database according to a preset time interval, and re-recording all data of the user requesting the presentation information and data of browsing operation on the presented presentation information. Here, the preset interval time includes, but is not limited to, an interval time of any duration, and in a preferred embodiment of the present application, the preset interval time is preferably one day, and is used for all users in the reading application in the first database in units of days
For example, in order to save memory resources of a network device, the network device may take a day as an interval time, perform a process of clearing data of all user request presentation information in the reading application recorded in a first database in the network device, and clear relevant data of browsing operations such as clicking, sliding, selecting, viewing, displaying, reading, etc. performed on the presented presentation information by all users in the reading application recorded in a second database in the network device, and in the next day as an interval time, record the data of all user request presentation information in the reading application in the first database again, record relevant data of clicking, sliding, selecting, viewing, displaying, reading, etc. performed on the presented presentation information by all users in the reading application in a second database, so as to implement clearing the data in the first database and the second database in the network device through a preset interval time, timely release the memory resources of the network device, and respectively recollect the data of a single day as an interval time, and timely collect new requested data.
As shown in fig. 2, in a schematic diagram of an actual application scenario of a method for optimizing a request for presenting information provided in an embodiment of the present application, when a client detects that a user S opens a reading application app, a presenting information request is sent to a server, where the presenting information request includes an identification information id of the user: "S"; the server side is used for receiving the identification information id of the user S: the method comprises the steps of S, inquiring real-time data recorded on two data lines, namely a database A and a database B, wherein the database A is used for recording data of all users in the reading application app requesting each advertisement operator to present information according to a day level; and the database B is used for recording relevant data of browsing operations such as clicking, sliding, selecting, viewing, displaying, reading and the like of all users in the reading application app on the displayed presentation information according to the day level. The network device queries the historical request data and the presentation information operation data of the user S from the database a and the database B respectively, and if the presentation information in the database a and the database B is not present in the second presentation information 3 in the N presentation information according to the N presentation information requested by the user S, that is, the user requests the second presentation information 3 and is shown in the reading application but is not browsed by the user, the second presentation information 3 is shielded, the user S is not interested in the second presentation information 3, and the second presentation information 3 does not need to be sent again, so that the user does not like or push the second presentation information 3 with lower acceptance is avoided, and the request flow quality of the user is improved. If the presence information in the absence of the database a or the absence of the presence information in the database B in the N presence information is the second presence information 8, it indicates that the user S does not request the second presence information 8 or does not operate the second presence information 8, and the second presence information 8 is not masked, so that the second presence information 8 can be sent to the client corresponding to the user S, so as to meet the latest presence information display requirement and browsing operation requirement of the user. After receiving the target presentation information acquired from the presentation information database of the network device from the server, the client displays the target presentation information in the reading application app of the client, detects whether the user browses the target presentation information, and detects whether the user S browses the displayed target presentation information while displaying the target presentation information sent by the network device, so that the user S can conveniently and accurately determine and push the presentation information to the user according to the request frequency and the browsing operation of the user.
According to another aspect of the present application, there is also provided a computer readable medium having stored thereon computer readable instructions, which when executed by a processor, cause the processor to implement a request optimization method for presenting information as described above.
According to another aspect of the present application, there is also provided a user equipment, wherein the user equipment includes:
one or more processors;
a computer readable medium for storing one or more computer readable instructions,
the one or more computer-readable instructions, when executed by the one or more processors, cause the one or more processors to implement a method for optimizing requests for presentation information at a user device as described above.
The details of each embodiment in the user equipment for optimizing the request for presenting information can be found in the corresponding portion of the embodiment of the method for optimizing the request for presenting information at the user equipment, which is not described herein.
According to another aspect of the present application, there is also provided a network device, wherein the network device includes:
one or more processors;
a computer readable medium for storing one or more computer readable instructions,
the one or more computer-readable instructions, when executed by the one or more processors, cause the one or more processors to implement a method for optimizing requests for presence information at a network device as described above.
The details of each embodiment in the network device for request optimization of the presentation information may be specifically referred to the corresponding portion of the embodiment of the request optimization method of the presentation information at the network device side, which is not described herein.
In summary, in response to detecting that a user opens a reading application, the user equipment sends a presence information request to a network device, wherein the presence information request includes identification information of the user, so that after receiving the presence information request sent by the user equipment, the network device queries history request data and presence information operation data of the user according to the identification information of the user, determines target presence information according to the history request data and the presence information operation data, and sends the target presence information to the user equipment; and after receiving the target presentation information sent by the network equipment, the user equipment displays the target presentation information in the reading application and detects whether the user browses the target presentation information. The method and the device realize that more accurate and effective target presentation information is sent to the user equipment through the historical request data and the presentation information operation data of the user at the network equipment, so that the request flow quality for requesting the presentation information is improved, and the user equipment detects whether the user browses the target presentation information pushed by the network equipment or not, so that the more accurate determination and pushing of the presentation information are carried out to the user according to the request frequency, the browsing operation and the like of the user.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, using application specific integrated circuits (SSICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions as described above. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer readable recording medium, such as RSM memory, magnetic or optical drive or diskette and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
Furthermore, portions of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application by way of operation of the computer. Program instructions for invoking the methods of the present application may be stored in fixed or removable recording media and/or transmitted via a data stream in a broadcast or other signal bearing medium and/or stored within a working memory of a computer device operating according to the program instructions. An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to operate a method and/or a solution according to the embodiments of the present application as described above.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is evident that the word "comprising" does not exclude other elements or steps, and that the singular does not exclude a plurality. A plurality of units or means recited in the apparatus claims can also be implemented by means of one unit or means in software or hardware. The terms first, second, etc. are used to denote a name, but not any particular order.
Claims (11)
1. A method for optimizing a request for presenting information, wherein the method is applied to a network device side, the method comprising:
receiving a presentation information request sent by user equipment, wherein the presentation information request comprises identification information of a user;
inquiring historical request data and presentation information operation data of the user according to the identification information of the user;
determining target presentation information according to the history request data and the presentation information operation data;
sending the target presentation information to the user equipment so that the user equipment can display the target presentation information and detect whether the user browses the target presentation information,
wherein the determining a target presentation signal according to the history request data and the presentation information operation data includes: determining at least one first presentation information corresponding to a preset request frequency in a plurality of presentation information requested by the user according to the history request data; determining at least one piece of second presentation information corresponding to the preset operation frequency from at least one piece of first presentation information according to the presentation information operation data; and if at least one piece of second presentation information exists, shielding the at least one piece of second presentation information, and acquiring at least one piece of target presentation information from a presentation information database.
2. The method of claim 1, wherein said masking at least one of said second presence information, if present, comprises:
if at least one piece of second presentation information does not exist in the second presentation information, shielding the second presentation information;
and if the second presentation information of the presentation information operation data reaching the preset operation frequency exists in the at least one piece of second presentation information, shielding the second presentation information.
3. The method of claim 1, wherein the method further comprises:
creating a first database and a second database, wherein the first database is used for recording data of presentation information requested by all users, and the second database is used for recording data of browsing operation of the presented presentation information by all users;
the step of inquiring the historical request data and the presentation information operation data of the user according to the identification information of the user comprises the following steps:
and inquiring historical request data of the user from the first database according to the identification information of the user, and inquiring presentation information operation data of the user from the second database.
4. A method according to claim 3, wherein the method further comprises:
recording the presentation information request of the user in the first database, and updating the request frequency of the presentation information request of the user in the first database.
5. A method according to claim 3, wherein the method further comprises:
receiving target operation data of the target presentation information, sent by the user equipment, of the user;
and recording the target operation data in the second database, and updating the data of the browsing operation of the user on the displayed target presentation information in the second database.
6. The method of any of claims 3 to 5, wherein the method further comprises:
and respectively carrying out emptying treatment on the first database and the second database according to a preset time interval, and re-recording all data of the user requesting the presentation information and data of browsing operation on the presented presentation information.
7. A method for optimizing a presence information request, wherein the method is applied to a user equipment side, and the method comprises the following steps:
responding to the detection that a user opens a reading application, and sending a presentation information request to network equipment, wherein the presentation information request comprises identification information of the user, so that the network equipment end inquires historical request data and presentation information operation data of the user according to the identification information of the user; determining target presentation information according to the history request data and the presentation information operation data; the target presentation information is sent to the user equipment, so that the user equipment displays the target presentation information and detects whether the user browses the target presentation information, wherein the determining the target presentation information according to the historical request data and the presentation information operation data comprises the following steps: determining at least one first presentation information corresponding to a preset request frequency in a plurality of presentation information requested by the user according to the history request data; determining at least one piece of second presentation information corresponding to the preset operation frequency from at least one piece of first presentation information according to the presentation information operation data; if at least one piece of second presentation information exists, shielding the at least one piece of second presentation information, and acquiring at least one piece of target presentation information from a presentation information database;
receiving target presentation information sent by the network equipment;
and displaying the target presentation information in the reading application, and detecting whether the user browses the target presentation information.
8. The method of claim 7, wherein the detecting whether the user browses the target presentation information further comprises:
and in response to detecting that the user browses the target presentation information, sending target operation data of the user on the target presentation information to the network equipment so as to enable the network equipment to record the target operation data.
9. A computer readable medium having stored thereon computer readable instructions which, when executed by a processor, cause the processor to implement the method of any of claims 1 to 8.
10. A user equipment, wherein the network equipment comprises:
one or more processors;
a computer readable medium for storing one or more computer readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the method of any of claims 1 to 6.
11. A network device, wherein the user device comprises:
one or more processors;
a computer readable medium for storing one or more computer readable instructions,
the one or more computer-readable instructions, when executed by the one or more processors, cause the one or more processors to implement the method of claim 7 or 8.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911421123.1A CN111177608B (en) | 2019-12-31 | 2019-12-31 | Request optimization method and device for presentation information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911421123.1A CN111177608B (en) | 2019-12-31 | 2019-12-31 | Request optimization method and device for presentation information |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN111177608A CN111177608A (en) | 2020-05-19 |
| CN111177608B true CN111177608B (en) | 2024-02-02 |
Family
ID=70657627
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201911421123.1A Active CN111177608B (en) | 2019-12-31 | 2019-12-31 | Request optimization method and device for presentation information |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111177608B (en) |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109522488A (en) * | 2018-12-27 | 2019-03-26 | 上海连尚网络科技有限公司 | A kind of information recommendation method and equipment |
| WO2019085590A1 (en) * | 2017-11-03 | 2019-05-09 | 上海掌门科技有限公司 | Method and device for providing released information of target friend |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107483521A (en) * | 2016-06-08 | 2017-12-15 | 阿里巴巴集团控股有限公司 | A kind of information displaying method, apparatus and system |
-
2019
- 2019-12-31 CN CN201911421123.1A patent/CN111177608B/en active Active
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2019085590A1 (en) * | 2017-11-03 | 2019-05-09 | 上海掌门科技有限公司 | Method and device for providing released information of target friend |
| CN109522488A (en) * | 2018-12-27 | 2019-03-26 | 上海连尚网络科技有限公司 | A kind of information recommendation method and equipment |
Non-Patent Citations (1)
| Title |
|---|
| 刘李佳 ; 白山 ; 邹珉 ; .信令数据让新闻推送更精准.中国传媒科技.2017,(04),全文. * |
Also Published As
| Publication number | Publication date |
|---|---|
| CN111177608A (en) | 2020-05-19 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CA2848472C (en) | System and method for indirectly classifying a computer based on usage | |
| JP2016517592A (en) | Intelligent platform for real-time bidding | |
| JP5764554B2 (en) | Event tracking for electronic paper display | |
| US11477103B2 (en) | Systems and methods for latency reduction in content item interactions using client-generated click identifiers | |
| US20090319365A1 (en) | System and method for assessing marketing data | |
| US20140068411A1 (en) | Methods and apparatus to monitor usage of internet advertising networks | |
| US20140280891A1 (en) | Determining audience reach for internet media | |
| US20130097029A1 (en) | Systems and methods for displaying advertisements in an advertisement unit | |
| US20130262653A1 (en) | Construction Of Social Structures | |
| US20080300986A1 (en) | Method and system for contextual advertisement | |
| US20140214883A1 (en) | Keyword trending data | |
| US20160189221A1 (en) | Selecting content associated with a collection of entities | |
| CN108829809B (en) | Information display method, terminal equipment and network equipment thereof | |
| CN110175306A (en) | A kind of processing method and processing device of advertising information | |
| JP2016526741A (en) | Deciding whether to send callouts to bidders in online content auctions | |
| EP3776432A1 (en) | Processor systems to estimate audience sizes and impression counts for different frequency intervals | |
| US11829901B2 (en) | Methods and apparatus to identify publisher advertising behavior | |
| EP3161735A1 (en) | Application installation conversion and identification | |
| US20220383350A1 (en) | Tracking user engagement and user impressions | |
| US8521589B1 (en) | System and method for tracking content through the internet | |
| CN110503486B (en) | Method and device for screening advertisement strategies | |
| US20170337584A1 (en) | Systems and methods for serving secondary online content based on interactions with primary online content and concierge rules | |
| CN111177608B (en) | Request optimization method and device for presentation information | |
| US11687967B2 (en) | Methods and apparatus to estimate the second frequency moment for computer-monitored media accesses | |
| WO2014055829A1 (en) | Keyword generation |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |