CN111160936A - Automobile sales system - Google Patents
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Abstract
The invention provides an automobile sales system, which is characterized by comprising: a platform server; a plurality of point-of-sale terminals; and a platform operation terminal, wherein the sales service control part controls the customer tag control part to generate a plurality of customer tags based on the customer information received from the sales terminal, controls the intention vehicle type analysis matching part to analyze and match at least one intention vehicle type that the customer may purchase based on the plurality of customer tags, controls the purchase intention analysis determination part to analyze and determine the purchase intention of the customer for the intention vehicle type based on the plurality of customer tags and the intention vehicle type, further controls the customer information storage part to store the customer information and the customer tags, the sales identification information, the intention vehicle type and the purchase intention are stored in association with each other, the push service control unit controls the push frequency setting unit to set a corresponding push frequency in accordance with the purchase intention of the intention vehicle type, and further controls the platform-side communication unit to transmit the relevant vehicle type push information to the corresponding customer in accordance with the push frequency and the customer information.
Description
Technical Field
The invention relates to an automobile sales system.
Background
With the development of the automobile industry, particularly the development of the automobile market, not only more customers start to buy automobiles, but also more and more choices of the customers for the automobile market become available, so that the competition among the automobile market and the working pressure of sales personnel are increased, the customer psychology is better grasped, and the customers can be followed in time to improve the survival ability in the market.
In the existing follow-up process with a car-purchasing customer, the purchasing tendency of the customer is judged and the customer is communicated with the customer by depending on the experience of a salesperson, and the salesperson can better master the psychology of the customer after working for a long time.
The personal state of the salesperson can influence the service efficiency of the customer, the salesperson cannot keep continuously paying attention to a single customer, and once the psychology of the customer is not properly grasped, the customer can be missed to follow the customer in time or know the opportunity of the vehicle type, so that the customer is lost.
Disclosure of Invention
In order to solve the problems, the invention provides an automobile sales system, which adopts the following technical scheme:
the invention provides a kind of automobile sales system, which is characterized in that it includes: a platform server held by a platform service provider who performs car sales management; and a plurality of sales terminals connected to the platform server in communication and held by sales persons having different sales identification information, wherein the platform server has a push content storage section, a sales service control section, a customer tag generation section, an intention vehicle type analysis matching section, a purchase intention analysis determination section, a customer information storage section, a push service control section, a push frequency setting section, a push content screening section, a push information generation section, and a platform side communication section, the sales terminals have a sales side screen storage section, a sales side input display section, and a sales side communication section, the push content storage section stores preset push content, the sales side screen storage section stores a customer information input screen, the sales side input display section displays the customer information input screen to allow the sales persons to input customer information including contact information, personal information, and interest information of the customers, the sales service control part controls the customer tag generating part to generate a plurality of customer tags based on the received customer information, controls the intention model analyzing and matching part to analyze and match at least one intention model which the customer may purchase based on the plurality of customer tags, controls the purchase intention analyzing and determining part to analyze and determine a purchase intention of the customer for the intention model based on the plurality of customer tags and the intention model, further controls the customer information storing part to store the customer information, the customer tags, the sales identification information, the intention model and the corresponding purchase intention in a corresponding manner, and controls the push frequency setting part to set a corresponding push frequency based on the purchase intention of the intention model and controls the push content screening part to screen out related push contents corresponding to the intention model, and a control push information generation part generates vehicle type push information containing the screened push contents and the sales identification information, and further controls the platform side communication part to send the relevant vehicle type push information to the corresponding client according to the push frequency and the contact information of the client.
The car sales system provided by the present invention may further have a technical feature that the platform server further includes a customer state setting section, a follow-up frequency analyzing and setting section, a follow-up frequency storing section, a task generating section, a task storing section, and a task state setting section, the sales-side screen storing section further stores a list screen of tasks to be followed, the sales service control section controls the customer state setting section to set the service state of the customer as a follow-up while controlling the customer information storing section to store customer information, the control follow-up frequency analyzing and setting section analyzes and sets the follow-up frequency of the customer according to the purchase intention of the customer, the control follow-up frequency storing section stores contact information, the follow-up frequency, and corresponding sales identification information of the customer in correspondence, the control task generating section generates a follow-up task as a follow-up task to be completed according to the follow-up frequency and controls the task storing section to complete the follow-up task and the corresponding sales identification information Storing, further controlling the platform side communication part to send the to-be-completed follow-up task to the sales terminal, the sales side input display part displaying a list picture of the to-be-completed follow-up task and displaying the to-be-completed follow-up task received from the platform server in the picture to allow the sales staff to select the to-be-completed follow-up task to be performed, further displaying task information of the to-be-completed follow-up task after the sales staff selects one to-be-completed follow-up task to allow the sales staff to input relevant completion information of the to-be-completed follow-up task and confirm completion of the task, once the sales staff confirms completion of the to-be-completed follow-up task, the sales side communication part sending the completion information of the to-be-completed follow-up task to the platform server, the sales service control part controlling the task state setting part to set the to-completed follow-up task corresponding to the received completion information as the completed follow-up task, the task generating part generating a new to-completed follow- And storing the follow-up tasks and the corresponding sales identification information, and further controlling the platform side communication part to send the new follow-up tasks to be completed to the sales terminal.
The car sales system provided by the present invention may further have a technical feature that the sales terminal further has a conversation generation section and a conversation template storage section, the to-be-followed task list screen further has a conversation display section, the conversation generation section generates communication reference information corresponding to the customer according to the intention vehicle type and the purchase intention, the conversation template storage section stores the communication reference information and corresponding customer information, and the sales-side input display section displays the corresponding communication reference information according to the customer corresponding to the follow-up task on the conversation display section when the sales person selects the to-be-followed task to be performed.
The car sales system provided by the invention can also have the technical characteristics that the platform server is also provided with a client state setting part, a task generating part, a task storing part and a task state setting part, the sales side screen storing part is also stored with a return visit task list screen, the sales service control part controls the client state setting part to set the service state corresponding to the received client information as the return visit to be performed while controlling the client information storing part to store the client information, the control task generating part generates the return visit task that the client firstly arrives at the store as the return visit task to be completed and controls the task storing part to store the return visit task to be completed and the sales identification information, the platform side communication part further sends the return visit task to be completed to the sales terminal, the sales side input display part displays the return visit task list screen and displays the return visit task to be completed received from the platform server in the screen to allow the sales staff to select the return visit task to be performed, and further displaying the task information of the return visit task to be completed after the salesperson selects a return visit task to be completed to ensure that the salesperson confirms that the return visit task is completed after the return visit task is completed, once the salesperson confirms that the return visit task to be completed is completed, the salesperson side communication part sends the completion information of the return visit task to be completed to the platform server, the sales service control part controls the task state setting part to set the return visit task to be completed corresponding to the received completion information as the return visit task, and further controls the client state setting part to set the service state of the corresponding client of the return visit task as the return visit task to be completed.
The automobile sales system provided by the invention can also have the technical characteristics that the sales side picture storage part also stores a customer list display picture, a customer information display picture and a customer information change picture, the sales side input display part displays the customer list display picture and displays the contact information and the service state of a customer in the picture for the sales staff to check, further displays the customer information display picture after the sales staff selects one piece of contact information and displays the customer information corresponding to the contact information in the picture, and further displays the customer information change picture after the sales staff selects the operation of changing the customer information so as to enable the sales staff to modify the customer information.
The car sales system provided by the present invention may further have a technical feature that the platform server further has a message template storage section, a message control section, a message retrieval acquisition section, a message template generation section, and a transmission message combining section, the sales-side screen storage section further stores a message template editing screen, the customer list display screen further has a message transmission operation section, the message template storage section stores a plurality of message templates respectively corresponding to car types, the sales-side input display section displays the customer list display screen to allow a sales person to select a message transmission operation through the message transmission operation section and select a customer as a message transmission subject, the sales-side communication section transmits contact information and sales identification information corresponding to the customer to the platform server once the sales person selects the customer, and the message control section controls the message retrieval acquisition section to retrieve an intended car type corresponding to the received contact information and acquire an intended car type corresponding to the received contact information The intention vehicle model is a corresponding message template in a message template storage part, a message template generation part is controlled to generate a message template to be sent according to a label of a client and the message template, a message sending splicing part is controlled to splice the message template to be sent with information of a salesman to form a message to be sent, a platform side communication part is further controlled to send the message to be sent to a sales terminal, a sales side input display part displays a message sending operation part and displays the received message to be sent in a picture to allow the salesman to further edit or confirm sending, and the sales side communication part sends the message template to be sent to the client after the salesman confirms sending.
The automobile sales system provided by the invention can also have the technical characteristics that: the platform operation terminal is held by an operator of a platform service provider, and is provided with an operation side picture storage part, an operation side input display part and an operation side communication part, wherein the operation side picture storage part stores a push content editing picture, the operation side input display part displays the push content editing picture to enable the operator to edit push content containing vehicle type introduction information, the operation side communication part sends the push content to the platform server, and the push service control part controls the push content storage part to store the received push content.
Action and Effect of the invention
According to the automobile sales system, personal information and interest information of a customer are collected, data analysis is carried out on the customer information, so that a customer tag generating part sets tags for the customer, and then the intention automobile type and the purchasing intention of the customer are set according to potential contact among the tags, so that the understanding of the purchasing tendency of the customer is improved, the push information related to the automobile type is regularly sent to the customer according to the intention automobile type and the purchasing intention of the customer, and the customer is helped to know the information related to the intention automobile type so as to make the customer know the purchasing idea clearly; the customer label can also enable the salesperson to better master the psychological state and the intention of the customer to purchase the car, and the communication efficiency between the salesperson and the customer is improved.
Drawings
FIG. 1 is a schematic configuration diagram of an automobile sales system according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a platform server according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of the construction of a point-of-sale device according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of a platform operating terminal according to an embodiment of the present invention;
FIG. 5 is a flow chart of a hospitality and return visit service in an embodiment of the present invention;
FIG. 6 is a flow diagram of a follow-up service of an embodiment of the present invention; and
fig. 7 is a flow chart of a push service of an embodiment of the present invention.
Detailed Description
The following describes embodiments of the present invention with reference to the drawings.
< example >
Fig. 1 is a schematic configuration diagram of an automobile sales system according to an embodiment of the present invention.
As shown in fig. 1, the car sales system 100 of the present embodiment includes a platform server 1, a plurality of sales terminals 2, a platform operation terminal 3, and a communication network 4.
The platform servers 1 are respectively connected with the sales terminals 2 in a communication way through a communication network 4. The platform server 1 and the platform operation terminal 3 are both held by a platform service provider who performs automobile sales management, wherein the platform operation terminal 3 is used for an operator of the platform service provider to perform operations related to push content editing. In this embodiment, the platform server 1 and the platform operating terminal 3 are directly connected by data cable, and in other embodiments, they may be connected by a communication network.
Fig. 2 is a schematic configuration diagram of a platform server according to an embodiment of the present invention.
As shown in fig. 2, the platform server 1 includes a push content storage section 111, a sales service control section 112, a customer tag generation section 113, an intention vehicle type analysis matching section 114, a purchase intention analysis determination section 115, a customer information storage section 116, a push service control section 117, a push frequency setting section 118, a push content filtering section 119, a push information generation section 120, a customer state setting section 121, a follow-up frequency analysis setting section 122, a follow-up frequency storage section 123, a task generation section 124, a task storage section 125, a task state setting section 126, a message template storage section 127, a message control section 128, a message search acquisition section 129, a message template generation section 130, a transmission message matching section 131, a platform-side communication section 132, and a platform-side control section 133.
Among them, the platform side communication unit 132 exchanges data between the respective components of the platform server 1 and between the platform server 1 and another terminal, and the platform side control unit 133 controls the operations of the respective components of the platform server 1.
The push content storage unit 111 stores preset push content related to vehicle types, which is edited by an operator in the platform operating terminal 3 and transmitted to the platform server 1, and at least one piece of push content corresponds to each vehicle type.
The sales service control section 112 is configured to control the component operation related to the sales service process in the platform server 1, and includes: the control client tag generating section 113 generates a plurality of client tags based on the client information received from the sales terminal 2; the control intention vehicle type analyzing and matching part 114 analyzes and matches at least one intention vehicle type which the customer may purchase according to a plurality of customer labels and vehicle types prestored in the system; a control purchase intention analysis determination unit 115 that determines the purchase intention of the customer for each intention vehicle type based on the intention vehicle type analysis matched by the plurality of customer tags and the intention vehicle type analysis matching unit 114; the control client information storage unit 116 stores the client information received from the sales terminal 2 and the sales identification information of the sales person who receives the client in association with each other.
In this embodiment, each customer has at least one intention vehicle type, and each intention vehicle type corresponds to one purchase intention. The automobile sales system 100 stores a plurality of types of vehicles on sale, and one of the intended types of vehicles.
In the present embodiment, the customer information includes personal information, interest information, a customer tag, a service state, an intention vehicle type, a purchase intention, and a push frequency, the personal information and the interest information are input by the sales person through the sales terminal 2, the customer tag is generated by the customer tag generating section 113, the service state is set by the customer state setting section 121, the intention vehicle type is matched by the intention vehicle type analyzing and matching section 114, the purchase intention is determined by the purchase intention analyzing and determining section 115, and the push frequency is set by the push frequency setting section 118. In other embodiments, the personal information and the interest information may be filled in by the customer by scanning the two-dimensional code to display an information input screen on the customer terminal, and then submitted to the sales terminal 2, and then sent to the platform server 1 after confirmation by the sales staff, or the customer interest information may be obtained from other sources after the customer agrees, for example, the information obtained when the customer browses the vehicle type website.
In this embodiment, the personal information includes name, contact address, gender and age, the interest information includes tendency work, attention area and color preference, and the customer label generating part 113 obtains the customer label according to the potential association and the preset weight analysis between the information, so as to further obtain the intended vehicle type and purchase intention of the customer through the customer label.
In this embodiment, each customer label generated by the customer label generating unit 113 has a certain label weight value, and when the intended vehicle type analyzing and matching unit 114 analyzes the customer label, a corresponding range is determined according to the label weight value, so as to match a vehicle type that meets the requirements in the range. For example, the customer label generating section 113 generates a label regarding the customer economic ability and the favorite color, and the intended vehicle type analyzing and matching section 114 determines a price range according to the label weight value of the label, and a vehicle type matching the price range and matching the favorite color is an intended vehicle type.
The push service control unit 117 is configured to control operations of components related to a push service process in the platform server 1, and includes: the control push frequency setting part 118 sets push frequency for pushing information to the customer according to purchase intention of the customer's intention vehicle type, and each intention vehicle type corresponds to one push frequency; controls the push content selecting section 119 to retrieve the push content storage section 111 and selects the push content related to the client's intended vehicle type; a control push information generation unit 120 for generating vehicle type push information including the push contents selected by the push content selection unit 119 and sales identification information of the corresponding salesperson; the platform-side communication unit 132 is further controlled to transmit the relevant vehicle type push information to the corresponding client according to the push frequency and the contact information.
In this embodiment, the push information generation unit 120 combines the push content with the sales identification information of the sales person to generate the vehicle type push information, and the customer can contact the sales person who receives the customer through the sales identification information. In other embodiments, the sales identification information of the salesperson may be replaced with an electronic business card of the salesperson, and the customer can more clearly understand the conditions and contact ways of the salesperson to be waited.
The sales service control unit 112 controls the operation of the components related to the sales service process in the platform server 1, and further includes a customer status setting unit 121, a follow-up frequency analysis setting unit 122, a follow-up frequency storage unit 123, a task generation unit 124, a task storage unit 125, and a task status setting unit 126.
Specifically, upon receiving the customer information or the job completion information transmitted from the sales terminal 2, the sales service control section 112 controls the customer state setting section 121 to set the service state corresponding to the customer, including backvisit waiting, follow-up waiting, reception waiting, application for sleep, battle-out, and winning-win, correspondingly based on the received information.
In this embodiment, the customer can set the service state of the customer as a to-be-backlogged service after first arriving at a store and inputting customer information by a salesperson, set the service state of the customer as a to-be-backlogged service after receiving backlog task completion information, set the service state of the customer as a to-be-waited service after receiving offer information uploaded after the salesperson completes the to-be-backlogged service and successfully offers the customer, and the salesperson can change the service state of the customer into a dormant application, a battle-defeat or a winning order in the sales terminal 2 according to a special situation. In another embodiment, the customer may arrive at the store by himself without being invited, and after the salesperson receives the offer and inputs the customer arrival information again, the sales service control unit 112 controls the customer status setting unit 121 to set the service status of the customer to be revisited. Meanwhile, the client does not generate the follow-up task at this stage once the state of the client is changed to be waited for, and the task generation and information push service for the client are stopped once the client state in the client information is changed to be a dormant application, a battle is lost or a winning order is obtained.
When the service status of the customer is to follow up, the sales service control section 112 controls the follow-up frequency analysis setting section 122 to analyze and set the follow-up frequency thereof in accordance with the purchase intention of the customer, and the sales service control section 112 regularly controls the task generating section 124 to generate a to-be-completed follow-up task in accordance with the follow-up frequency.
In the present embodiment, the follow-up frequency analysis setting unit 122 analyzes the purchase intention of the customer based on the set follow-up frequency as the overall intention, and determines the overall intention of the customer according to the maximum value of all the purchase intentions of the customer. In other embodiments, the overall intention may also be obtained according to an average value of all purchasing intentions, or a corresponding weight of the purchasing intentions corresponding to each intention vehicle type is set according to the vehicle type, and then the overall intention is obtained according to the weight calculation.
When the follow-up frequency setting unit 122 sets the follow-up frequency, the sales service control unit 112 controls the follow-up frequency storage unit 123 to store the contact information and follow-up frequency of the customer in association with the corresponding sales identification information.
In this embodiment, the control of the task generating unit 124 by the sales service control unit 112 is mainly to control the task generating unit 124 to generate a corresponding to-be-completed task according to the service state of the customer, generate a to-be-completed return visit task when the service state is to-be-returned visit, and generate a to-be-completed follow-up task according to the follow-up frequency when the service state is to-be-followed.
After the task generation unit 124 generates the task, the sales service control unit 112 controls the task storage unit 125 to store the task to be completed generated by the task generation unit 124, the completed task set by the task state setting unit 126, and the sales identification information corresponding to the task;
upon receiving the job completion information transmitted from the sales terminal 2, the sales service control section 112 controls the job status setting section 126 to set the corresponding to-be-completed job as the completed job upon receiving the job completion information transmitted from the sales terminal 2.
The message template storage unit 127 stores a plurality of message templates each corresponding to a vehicle type, the message templates including a message for introducing a vehicle type or an activity notification message.
The message control part 128 is used for controlling the operation of the components related to the message sending process in the platform server 1, and includes: the control message retrieval acquisition section 129 retrieves the message template storage section 129 to thereby acquire a message template corresponding to an intended vehicle type corresponding to the received contact information; a control message template generating part 130 generates a message template to be sent according to the label of the client and the message template; the control transmission message combining section 131 combines the message template with the salesperson information to form a message to be transmitted, which is to be transmitted to the sales terminal 2 for the salesperson to edit and confirm or to transmit to the customer.
Fig. 3 is a schematic diagram of the configuration of the point-of-sale terminal according to the embodiment of the present invention.
As shown in fig. 3, the sales terminal 2 includes a sales-side screen storage 211, a sales-side input display 212, a sales-side communication 213, a speech generation 214, a speech template storage 215, and a sales-side control 216.
Among them, the sales-side communication unit 213 exchanges data between the components of the sales terminal 2 and between the sales terminal 2 and another terminal, and the sales-side control unit 216 controls the operations of the components of the sales terminal 2.
The sales-side screen storage unit 211 stores screens for allowing the sales staff to perform human-computer interaction with the sales terminal 2, including an operation selection screen, a customer information input screen, a to-be-followed task list screen, a return visit task list screen, a customer list display screen, a customer information change screen, and a message template editing screen.
The operation selection screen is used for displaying when the salesperson enters the system and enabling the salesperson to select the operation to be executed next so as to enter the function screen corresponding to each operation.
The customer information input screen is displayed when the salesperson receives a customer so that the salesperson inputs customer information.
When the salesperson checks the follow-up task, the to-be-follow-up task list screen displays all to-be-completed follow-up tasks received from the platform server 1, so that the salesperson checks or inputs completion information and performs confirmation operation after selection. Meanwhile, the to-be-followed task list screen further includes a dialect display portion, and when the salesperson completes the to-be-followed task, the dialect display portion displays the corresponding communication reference information retrieved by the dialect template storage portion 215 according to the intention vehicle type and purchase intention of the customer corresponding to the to-be-followed task. Meanwhile, the to-be-followed task list screen also has an offer registration section for letting the salesperson input the client offer information, and the salesperson can issue a shop offer to the client as appropriate when completing the follow-up task, and after the offer is successful, the client offer information is input in the offer registration section.
The return visit task list screen is used for displaying all the return visit tasks to be completed received from the platform server 1 when the salesperson checks the return visit task, so that the salesperson can check or input completion information and confirm the completion information after selecting the return visit task.
The customer list display screen is used for displaying a customer information list received from the platform server 1 and used for the salesperson to check the customer to which the salesperson is received, the customer information list briefly displays the name, the contact and the purchase intention of the customer in the form of a list, and the salesperson can check the specific customer information of the customer by selecting a certain customer to enter the customer information display screen.
In this embodiment, each entry of the customer list display screen further has a message sending operation section, and the salesperson can select a certain customer through the message sending operation section to enter the message template editing screen to send a message to the customer. In other embodiments, the salesperson may also select a customer on the customer list display and make a direct telephone contact with the customer.
The customer information display screen is used for displaying all customer information of the customers for the salesperson to view after the salesperson selects a certain customer, and the salesperson can select to modify the information so as to enter the customer information modification screen.
And the customer information changing picture is used for displaying to ensure that the salesperson edits and confirms the customer information after the salesperson selects to change the customer information.
The message template editing screen is used for displaying a message to be sent received from the platform server 1 after a salesperson selects a certain client to send the message through the message sending operation part, so that the salesperson edits the message to be sent or confirms to send the message.
The sales-side input display unit 212 is used for displaying the above-mentioned screens, so that the sales staff can perform corresponding human-computer interaction through the screens.
The communication generating part 214 generates communication reference information corresponding to the customer according to the intention vehicle type and the purchase intention, and the communication reference information is used for providing information support for the communication between the salesperson and the customer, including the customer information and the vehicle type information. For example, the communication reference information generated by a male client named "AB" who pays attention to the vehicle type "CD" is … … in the content of "respected mr. AB. Thank you to visit the local store, the CD of your attention is … …, the model is … … ".
The dialect template storage unit 215 stores the communication reference information generated by the dialect generation unit 214 and the corresponding customer information, and provides the corresponding communication reference information to the customer corresponding to the task selected by the salesperson in the dialect display unit.
Fig. 4 is a schematic configuration diagram of the platform operating terminal 3 according to the embodiment of the present invention.
As shown in fig. 4, the platform operation terminal 3 includes an operation-side screen storage unit 311, an operation-side input display unit 312, an operation-side communication unit 313, and an operation-side control unit 314.
Among them, the operation-side communication unit 313 exchanges data between the respective components of the platform operation terminal 3 and between the platform operation terminal 3 and other terminals and the platform server 1, and the operation-side control unit 314 controls the operations of the respective components of the platform operation terminal 3.
The operation-side screen storage unit 311 stores screens for allowing human-computer interaction between the operator and the platform operation terminal 3, including an account management screen and a push content editing screen.
The account management screen is used for allowing the operator to manage the account of the salesperson through the screen, and the account includes sales identification information of the salesperson, a work place (for example, a shop name of a working 4S shop) and salesperson information (for example, personal information such as name and sex) stored in the platform server 1. In this embodiment, the sales identification information is a phone number bound to the salesperson, and the salesperson can complete the account login operation through the phone number and the verification code sent by the request platform server 1. In other embodiments, the sales identifying information may also be the ID or user name of the sales person.
The push content editing screen is used for an operator to perform an operation of editing the push content through the screen, and the edited and confirmed push content is transmitted to the platform server 1 and stored in the push content storage unit 111.
The operation-side input display unit 312 is used to display the screens, so that the operator can perform appropriate human-computer interaction through the screens.
Fig. 5 is a flow chart of a reception and return visit service according to an embodiment of the invention.
As shown in fig. 5, the process is a flow of receiving a car-purchasing client and completing a return visit task when a salesperson uses the car sales system of this embodiment, and includes the following steps:
step S1-1, the sales side input display section 211 displays a customer information input screen for the salesperson to input customer information including personal information and interest information of the customer who purchased the vehicle, and then proceeds to step S1-2;
step S1-2, the sales-side communication unit 213, after the salesperson determines the customer information input in step S1-1, sends the customer information and the sales identification information of the salesperson to the platform server 1, and then proceeds to step S1-3;
in step S1-3, the sales service control part 112 controls the customer label generating part 113 to generate a plurality of customer labels based on the customer information transmitted in step S1-2, and then proceeds to step S1-4;
in step S1-4, the sales service control section 112 controls the intention vehicle type matching section 114 to match at least one intention vehicle type that the customer wants to purchase, based on the plurality of customer tags generated in step S1-3, and controls the purchase intention analysis determination section 115 to determine the purchase intention of the customer for each intention vehicle type, based on the plurality of customer tags generated in step S1-3 and the intention vehicle type matched by the intention vehicle type matching section 114, and then proceeds to step S1-5;
in step S1-5, the sales service control section 112 controls the customer status setting section 121 to set the service status corresponding to the customer information transmitted in step S1-2 to be backvisited, and then proceeds to step S1-6;
in step S1-6, the sales service controller 112 controls the customer information storage 116 to store the customer information received in step S1-2, the sales identification information of the salesperson who received the customer, the customer label set in step S1-3, the intention vehicle type and purchase intention set in step S1-4, and the service status set in step S1-5 in association with each other, and then proceeds to step S1-7;
step S1-7, the sales service control part 112 controls the task generating part 124 to generate the return visit task that the customer first arrived at the store as the return visit task to be completed and sets the completion time limit of the return visit task to be completed according to the predetermined return visit time limit, controls the task storing part 125 to correspondingly store the return visit task to be completed, the completion time limit and the sales identification information, and then proceeds to step S1-8;
step S1-8, the sales service control section 112 controls the platform side communication section 132 to send the return visit task to be completed, generated in step S1-7, to the sales terminal 2, and then proceeds to step S1-9;
step S1-9, the sales terminal 2 stores the return visit tasks to be completed sent in step S1-8 to local, displays a return visit task list screen by the sales side input display part 212, displays all local return visit tasks to be completed in the screen for the sales staff to view, and then proceeds to step S1-10;
step S1-10, after completing the return visit task, the salesperson selects the completed task in the return visit task list screen to make the sales side input display part 212 display the detailed task information of the task and input the related completion information of the task therein, and then proceeds to step S1-11;
step S1-11, after confirmation of the salesperson, the sales-side communication part 213 transmits the relevant completion information input in step S1-10 to the platform server 1, and then proceeds to step S1-12;
at step S1-12, the sales service control unit 112 controls the task status setting unit 126 to set the return visit task to be completed corresponding to the relevant completion information transmitted at step S1-11 as the completed return visit task, controls the task storage unit 125 to store the task, further controls the client status setting unit 121 to set the service status of the corresponding client of the return visit task as to be followed, and then proceeds to step S1-13;
in step S1-13, the sales service control unit 112 controls the follow-up frequency analysis setting unit 122 to analyze the purchase intention of the customer set to be followed in step S1-12 and set the follow-up frequency, controls the follow-up frequency storage unit 123 to store the contact information, follow-up frequency, and sales identification information of the customer in association with each other, and the push service control unit 117 controls the push frequency setting unit 122 to set the push frequency of the push information to the customer according to the purchase intention of the model of the customer set to be followed in step S1-12, and then the step ends.
In this embodiment, after the reception and return visit service process is finished, the automobile sales system 100 performs a follow-up service process and a push service process on the client.
FIG. 6 is a flow diagram of a follow-up service of an embodiment of the present invention.
As shown in fig. 6, after the reception and return visit service flow is completed, the sales service control unit 112 controls the components related to the follow-up service to periodically generate a follow-up task for the vehicle-purchasing client, and the following steps are performed:
step S2-1, the sales service control section 112 controls the task generating section 124 to generate a follow-up task as a to-be-completed follow-up task according to the follow-up frequency generated in step S1-13 and sets a completion deadline of the to-be-completed follow-up task according to the follow-up frequency, controls the task storage section 125 to correspondingly store the to-be-completed follow-up task, the completion deadline, and the sales identification information, and then proceeds to step S2-2;
step S2-2, the sales service control section 112 controls the platform-side communication section 132 to send the to-be-completed follow-up task generated in step S2-1 to the sales terminal 2, and then proceeds to step S2-3;
step S2-3, the sales terminal 2 stores the to-be-completed follow-up task sent in step S2-2 to the local, displays a to-be-followed task list screen by the sales side input display part 212, displays all local to-be-completed follow-up tasks in the screen for the sales staff to view, and then proceeds to step S2-4;
step S2-4, after completing the task to be followed, the salesperson selects the completed task from the list of task to be followed to let the sales side input display part 212 display the detailed task information of the task and input the completion information related to the task therein, and then proceeds to step S2-5;
step S2-5, after confirmation of the salesperson, the sales-side communication part 213 transmits the relevant completion information input in step S2-4 to the platform server 1, and then proceeds to step S2-6;
in step S2-6, the sales service control unit 112 controls the task state setting unit 126 to set the to-be-completed follow-up task corresponding to the relevant completion information transmitted in step S2-5 as the completed follow-up task, controls the task storage unit 125 to store the task, and then ends the process.
After the completion of step S2-6, the sales service control section 112 executes step S2-1 and the subsequent steps again in accordance with the follow-up frequency of the customer.
Fig. 7 is a flow chart of a push service of an embodiment of the present invention.
As shown in fig. 7, after the reception and return visit service process is finished, the push service control unit 117 controls the components related to the push service to perform the push service on the vehicle purchasing client, and the steps are as follows:
in step S3-1, the push service control unit 117 controls the push content filtering unit 125 to filter out, from the push contents stored in the push content storage unit 123, push contents related to the intended vehicle type of the customer set to be followed in step S1-10, and then proceeds to step S3-2;
in step S3-2, the push service control unit 117 controls the push information generation unit 120 to generate the vehicle type push information including the push content screened in step S3-1 and the sales identification information, and then proceeds to step S3-3;
in step S3-3, the push service controller 117 controls the platform-side communicator 132 to transmit the vehicle type push information to the corresponding customer based on the push frequency set in step S1-13 and the contact information of the customer, and the process is terminated.
In other embodiments, the customer may go to the store again when the service status is to be followed, and after the customer is taken by the salesperson, the service status of the customer is changed to be revisited and a corresponding revisiting task is generated, and the subsequent process is the same as the revisiting service process and is not described here.
Examples effects and effects
According to the automobile sales system provided by the embodiment, personal information and interest information of a customer are collected, the customer information is analyzed, so that the customer tag generating part sets tags for the customer, and then the intention vehicle type and the purchase intention of the customer are set according to potential contact among the tags, so that the understanding of the vehicle purchasing tendency of the customer is improved, the introduction content related to the vehicle type is regularly pushed to the customer according to the intention vehicle type and the purchase intention of the customer, and the customer is helped to know the information related to the intention vehicle type so as to make the customer know the vehicle purchasing idea clearly; the customer label can also enable the salesperson to better master the psychological state and the intention of the customer to purchase the car, and the communication efficiency between the salesperson and the customer is improved.
In this embodiment, the follow-up frequency analyzing and setting unit analyzes and sets the follow-up frequency according to the purchase intention of the customer, and the follow-up task generated according to the follow-up frequency is helpful for the salesperson to better grasp the frequency of contacting the customer, thereby avoiding the frequent contact from causing the customer boredom or otherwise causing the customer loss.
In this embodiment, the communication reference information generated by the dialect generating unit according to the intended vehicle type and the purchasing intention of the customer provides a reference to communication contents and language when the salesperson communicates with the vehicle purchasing customer, and also provides necessary information of the vehicle type that the customer may pay attention to, thereby avoiding omission or missing of the salesperson in sales communication. The method also has a certain guiding function for novices in salesmen.
In this embodiment, the task generating unit generates a return visit task after receiving a customer each time to allow a salesperson to contact the customer to know customer feelings during the receiving, thereby helping the salesperson to know customer experiences better.
In this embodiment, the customer list screen is displayed on the input display portion of the sales side, so that the sales staff can better check the customer condition of the customer in charge of reception, and further, the sales staff can manually change the customer information on the customer information change screen, and meanwhile, the problem of wrong customer state caused by some accidents is avoided.
In the embodiment, the message template corresponds to the intention vehicle type and the purchase intention of the customer, and the message template generating part can generate the message template to be sent according to the label of the customer and the message template, so that the message sending operation part provides a quicker message sending service for the salespersons, and the process of editing the message by the salespersons is avoided; and the system supports the direct transmission of the message to the client, reduces the operation of the salesperson in the message transmission process, and improves the working efficiency of the salesperson.
In this embodiment, the platform operating terminal enables the operator to edit and update the push content through the displayed push content editing screen, so as to update the relevant information of the vehicle type on sale in time, and enable the vehicle purchasing customer who pays attention to the vehicle type to know the detailed introduction information and data information of the vehicle purchasing customer in time.
The above-described embodiments are merely illustrative of specific embodiments of the present invention, and the present invention is not limited to the description of the above-described embodiments.
Claims (7)
1. An automobile sales system, comprising:
a platform server held by a platform service provider who performs car sales management; and
a plurality of sales terminals communicatively connected to the platform server and held by sales persons having different sales identification information,
wherein the platform server comprises a push content storage unit, a sales service control unit, a customer tag generation unit, an intention vehicle type analysis matching unit, a purchase intention analysis determination unit, a customer information storage unit, a push service control unit, a push frequency setting unit, a push content selection unit, a push information generation unit, and a platform-side communication unit,
the sales terminal has a sales side screen storage part, a sales side input display part and a sales side communication part,
the push content storage part stores preset push content,
the sales-side screen storage section stores a customer information input screen,
the sales side input display part displays the customer information input screen to allow sales personnel to input customer information including contact information, personal information and interest information of customers,
the sales-side communication section transmits the customer information and the corresponding sales identification information to the platform server once the salesperson determines the input contents,
the sales service control unit controls the customer tag generation unit to generate a plurality of customer tags based on the received customer information, controls the intention model analysis matching unit to analyze and match at least one intention model that the customer may purchase based on the plurality of customer tags, controls the purchase intention analysis determination unit to analyze and determine a purchase intention of the customer for the intention model based on the plurality of customer tags and the intention model, and further controls the customer information storage unit to store the customer information, the customer tags, the sales identification information, the intention model, and the corresponding purchase intention in association with each other,
the push service control part controls the push frequency setting part to set a corresponding push frequency according to the purchase intention of the intention vehicle type, controls the push content screening part to screen out related push contents corresponding to the intention vehicle type, controls the push information generating part to generate vehicle type push information containing the screened push contents and the sales identification information, and further controls the platform side communication part to send the related vehicle type push information to a corresponding client according to the push frequency and the contact information of the client.
2. The automobile sales system of claim 1, wherein:
wherein the platform server further comprises a client state setting unit, a follow-up frequency analyzing unit, a follow-up frequency storage unit, a task generating unit, a task storage unit, and a task state setting unit,
the sales-side screen storage section further stores a to-be-followed task list screen,
the sales service control unit controls the customer information storage unit to store the customer information, controls the customer state setting unit to set the service state of the customer to follow up, controls the follow-up frequency analysis setting unit to analyze and set the follow-up frequency of the customer according to the purchase intention of the customer, controls the follow-up frequency storage unit to store the contact information and the follow-up frequency of the customer in association with the corresponding sales identification information, controls the task generation unit to generate a follow-up task as a to-be-completed follow-up task according to the follow-up frequency, controls the task storage unit to store the to-be-completed follow-up task and the corresponding sales identification information, and further controls the platform-side communication unit to transmit the to-be-completed follow-up task to the sales terminal,
the sales side input display part displays the list picture of the tasks to be followed and displays the tasks to be followed received from the platform server in the picture so that the sales staff can select the tasks to be followed which need to be performed, and further displays the task information of the tasks to be followed after the sales staff selects one task to be followed so that the sales staff can input the relevant completion information of the tasks to be followed and confirm the completion of the tasks,
once the salesperson confirms the completion of the to-be-completed follow-up task, the sales-side communication section transmits completion information of the to-be-completed follow-up task to the platform server,
the sales service control part controls the task state setting part to set the to-be-completed follow-up task corresponding to the received completion information as a completed follow-up task, the task generating part generates a new to-be-completed follow-up task according to the follow-up frequency and controls the task storage part to store the new to-be-completed follow-up task and corresponding sales identification information, and further controls the platform side communication part to send the new to-be-completed follow-up task to the sales terminal.
3. The automobile sales system of claim 2, wherein:
wherein the sales terminal further has a speech technology generation section and a speech technology template storage section,
the to-be-followed task list screen further has a dialog display section,
the communication reference information corresponding to the customer is generated by the language generation part according to the intention vehicle type and the purchase intention,
the dialect template storage part stores the communication reference information and the corresponding client information,
and the sales side input display part displays the corresponding communication reference information on the speech display part according to the client corresponding to the follow-up task when the salesperson selects the to-be-completed follow-up task required to be performed.
4. The automobile sales system of claim 1, wherein:
wherein the platform server further comprises a client state setting unit, a task generating unit, a task storing unit, and a task state setting unit,
the sales-side screen storage section further stores a return visit task list screen,
the sales service control part controls the client information storage part to store the client information and controls the client state setting part to set the service state corresponding to the received client information as a to-be-revisited visit, controls the task generation part to generate a return visit task that a client firstly arrives at a store as a to-be-finished return visit task and controls the task storage part to store the to-be-finished return visit task and the sales identification information, and further controls the platform side communication part to send the to-be-finished return visit task to the sales terminal,
the sales side input display part displays the return visit task list picture and displays the return visit tasks to be completed received from the platform server in the picture so that the sales staff can select the return visit tasks to be completed, further displays the task information of the return visit tasks to be completed after the sales staff selects one return visit task to be completed so that the sales staff can confirm the completion of the tasks after completing the return visit tasks to be completed,
once the salesperson confirms the completion of the return visit task to be completed, the sales-side communication part sends the completion information of the return visit task to be completed to the platform server,
the sales service control part controls the task state setting part to set the to-be-completed return visit task corresponding to the received completion information as a completed return visit task, and further controls the client state setting part to set the service state of the client corresponding to the return visit task as to-be-followed.
5. The automobile sales system of claim 1, wherein:
wherein the sales side picture storage part further stores a customer list display picture, a customer information display picture and a customer information change picture,
the seller input display unit displays the customer list display screen, displays the contact information and the service status of the customer in the screen for the seller to view, further displays the customer information display screen after the seller selects one piece of contact information, displays the customer information corresponding to the contact information in the screen, and further displays the customer information change screen after the seller selects the operation of changing the customer information, thereby allowing the seller to modify the customer information.
6. The automobile sales system of claim 5, wherein:
wherein the platform server further comprises a message template storage part, a message control part, a message retrieval acquisition part, a message template generation part and a sending message splicing part,
the sales-side picture storage section further stores a message template editing picture,
the client list display screen also has a message transmission operating section,
the message template storage part stores a plurality of message templates corresponding to vehicle types respectively,
the sales-side input display section displays the customer list display screen to allow the salesperson to select a message transmission operation by the message transmission operation section and to select one of the customers as a message transmission subject,
once the salesperson selects the customer, the sales-side communication section transmits the contact information and the sales identification information corresponding to the customer to the platform server,
the message control part controls the message retrieval acquisition part to retrieve the message template storage part so as to acquire the intention vehicle type corresponding to the received contact information and acquire the message template corresponding to the intention vehicle type in the message template storage part, controls the message template generation part to generate a message template to be sent according to the label of the client and the message template, controls the message sending splicing part to splice the message template to be sent and the salesman information to form a message to be sent, and further controls the platform side communication part to send the message to be sent to the sales terminal,
the sales side input display part displays the message sending operation part and displays the received message to be sent in the picture to further edit or confirm the sending by the sales staff,
and the sales side communication part sends the message template to be sent to the client after the salesperson confirms the sending.
7. The automobile sales system of claim 1, further comprising:
a platform operation terminal held by an operator of the platform service provider,
wherein the platform operation terminal has an operation side screen storage section, an operation side input display section, and an operation side communication section,
the operation-side screen storage section stores a push content editing screen,
the operation-side input display unit displays the push content editing screen to allow the operator to edit push content including vehicle type introduction information,
the operation-side communication section transmits the push content to the platform server,
the push service control part controls the push content storage part to store the received push content.
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| CN201811317859.XA CN111160936A (en) | 2018-11-07 | 2018-11-07 | Automobile sales system |
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| CN201811317859.XA CN111160936A (en) | 2018-11-07 | 2018-11-07 | Automobile sales system |
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Application publication date: 20200515 |