CN111026958A - Hot microblog sorting method and device - Google Patents

Hot microblog sorting method and device Download PDF

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CN111026958A
CN111026958A CN201911203345.6A CN201911203345A CN111026958A CN 111026958 A CN111026958 A CN 111026958A CN 201911203345 A CN201911203345 A CN 201911203345A CN 111026958 A CN111026958 A CN 111026958A
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information
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CN111026958B (en
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胡丽麟
郭万韬
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Weimeng Chuangke Network Technology China Co Ltd
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    • GPHYSICS
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    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9538Presentation of query results
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
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Abstract

The embodiment of the invention provides a method and a device for ordering hot microblogs, wherein the method comprises the following steps: acquiring the blogger information, the blogger information and the interaction information of the blogger of the real-time blogger; determining hot blog articles meeting set quality requirements in a specific field according to the blogger information and the blog article information; determining the popularity value of each popular message according to the determined release time and the interaction information of each popular message; and sorting the hit blog articles according to the heat value of each hit blog article. According to the technical scheme of the invention, the information is screened and then pushed to the user after hot sorting, so that comprehensive evaluation of three factors of content relevance, timeliness and hot is met.

Description

Hot microblog sorting method and device
Technical Field
The invention relates to the field of computer information, in particular to a hot microblog sorting method and device.
Background
The information on the microblog is updated quickly, and the relevance of the information field and the value of the information are different, especially in specific fields such as finance and economics. Users want to be able to view valuable information relevant and more accurate in the financial field in real time, first to remove irrelevant information, second to remove low quality information, and third to remove outdated information. The current practice is that users look into the real-time stream on one hand and screen themselves on the other hand, look into the hot stream on the other hand, but need to identify outdated information by themselves or obtain the outdated information by means of a search engine.
The current technology cannot accurately extract the microblogs related to the specific field for the user and automatically pushes the most real-time and most popular content to the user.
Disclosure of Invention
The embodiment of the invention provides a hot microblog ranking method, which is used for screening information and pushing the information to a user after hot ranking, so that comprehensive evaluation of three factors of content relevance, timeliness and hot microblog is met.
In order to achieve the above object, in one aspect, an embodiment of the present invention provides a method for ranking hot microblogs, where the method includes:
acquiring the blogger information, the blogger information and the interaction information of the blogger of the real-time blogger;
determining hot blog articles meeting set quality requirements in a specific field according to the blogger information and the blog article information;
determining the popularity value of each popular message according to the determined release time and the interaction information of each popular message;
and sorting the hit blog articles according to the heat value of each hit blog article.
In another aspect, an embodiment of the present invention provides a hot microblog sorting device, where the device includes:
an information acquisition unit: the system comprises a database, a database server and a database server, wherein the database is used for storing the information of the bloggers and the interaction information of the bloggers;
screening unit: the system is used for determining the popular blog articles meeting the set quality requirement in the specific field according to the blogger information and the blog article information;
a heat value determination unit: the system is used for determining the popularity value of each popular blog according to the determined release time and the interaction information of each popular blog;
and the sequencing unit is used for sequencing the hit blog according to the heat value of each hit blog.
The technical scheme has the following beneficial effects: according to the technical scheme, the microblog server can help the user gather microblogs in related fields, and can show timeliness and hot spots. The user is not troubled by very hot but outdated information, and more exposure opportunities are given to real-time content, so that the user can acquire the information more accurately.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flowchart of a hot microblog ranking method according to an embodiment of the invention;
FIG. 2 is a flow chart of information reception in an embodiment of the present invention;
FIG. 3 is a flow chart of Bowen screening in an embodiment of the present invention;
fig. 4 is a flow chart of the blog ordering in an embodiment of the present invention;
FIG. 5 is a schematic structural diagram of a hot microblog sorting device according to an embodiment of the present invention;
fig. 6 is a flowchart of a method for ranking popular microblogs in the financial field according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
As shown in fig. 1, the method is a flowchart of a method for ranking hot microblogs according to an embodiment of the present invention, and the method includes:
s101: and acquiring the blogger information, the blogger information and the interaction information of the blogger in real time.
As shown in fig. 2, the interaction information of the blog article is the number of user interactions with the blog article, including the number of comments and the number of praise with the blog article.
S102: and determining the popular blog articles meeting the set quality requirement in the specific field according to the blogger information and the blog article information.
Specifically, as shown in fig. 3, the blogger information of the real-time blogger and the keywords in the blogger information are extracted, and whether the real-time blogger belongs to the blogger in the specific field is judged through keyword matching;
and for the blog articles judged to belong to the specific field, judging the blog articles meeting the set quality requirements as the popular blog articles according to the keywords of the blog article information of the blog articles, wherein the set quality requirements comprise that the blog articles do not contain any adverse information such as political relation, yellow relation and the like, do not contain advertisement information, and the content only comprises pure numbers, pure links and the like.
S103: and determining the popularity value of each popular blog according to the determined release time and the interaction information of each popular blog.
And calculating the heat value of the microblog messages at regular time, wherein a temperature reduction strategy along with time and an interactive temperature rise strategy are involved. Specifically, as shown in fig. 4, for each of the trenbologies:
determining the time temperature of the popular blog according to the release time of the popular blog, wherein the time temperature represents the blog popularity related to the blog issue time, the time temperature is reduced along with the increase of the release time of the blog, namely, the temperature is reduced along with the time by using a Newton cooling law through a temperature reduction strategy, and the formula is calculated according to the Newton cooling law:
T'(t)=-α(T(t)-H)
after solving the calculus equation, the following results are obtained:
Figure BDA0002296396870000031
this is the end result we want: the time temperature T (T) of the current period is the last time temperature Tt-1X exp (- (cooling coefficient) × hours of interval).
For example, in the financial field, according to the relevant characteristics of stock information and factors on a microblog platform, relevant parameters are set for a calculation formula as follows:
initial score: the initial scores of all the microblog messages from the moment of release are unified to be 100 scores;
total cooling time: 48 hours;
score after cooling: 0 minute;
cooling coefficient: -0.0959;
interval time of two adjacent heat calculations: 10 minutes, 1/6 hours.
Further, for each hit word:
determining the interaction temperature of the popular blog according to the interaction information of the popular blog
Figure BDA0002296396870000032
The interactive temperature represents the heat of the blog article related to the interactive information of the blog article, the interactive temperature is heated according to the increase of the interaction of the user to the blog article, the content is heated in real time according to the interaction condition of the user to the blog article, and the temperature value of the information is increased; the strategy for temperature increase is to maintain several conditions:
(1) regardless of how much heat is added, it still drops to nearly 0 after 48 hours.
(2) With the prolonging of the microblog release time, the influence of the interaction number on the increase of the microblog popularity gradually weakens along with the time, and almost no influence is caused until the microblog popularity approaches 48 hours.
And determining the heat value T of the popular blog according to the time temperature and the interaction temperature.
Preferably, the heat value T of the trenbology is determined according to the following formula:
Figure BDA0002296396870000041
wherein the content of the first and second substances,
Figure BDA0002296396870000042
time temperature of the hot blog at the current calculation time is represented; t ist-1The time temperature of the popular blog article at the last calculation time, e is a natural constant, α is a cooling coefficient, t is the current calculation time, and t-1 is the last calculation time.
S104: and sorting the hit blog articles according to the heat value of each hit blog article.
Corresponding to the above method, as shown in fig. 5, the method is a schematic diagram of a hot microblog ranking device according to an embodiment of the present invention, and the device includes:
the information acquisition unit 21: the system comprises a database, a database server and a database server, wherein the database is used for storing the information of the bloggers and the interaction information of the bloggers;
the screening unit 22: the system is used for determining the popular blog articles meeting the set quality requirement in the specific field according to the blogger information and the blog article information;
heat value determination unit 23: the system is used for determining the popularity value of each popular blog according to the determined release time and the interaction information of each popular blog;
and the sorting unit 24 is used for sorting the hit blog articles according to the heat value of each hit blog article.
Further, the screening unit is specifically configured to:
extracting the blogger information of the real-time blogger text and key words in the blogger information, and judging whether the real-time blogger text belongs to the blogger text in a specific field or not through key word matching;
and judging the blog articles which are judged to belong to the specific field as the popular blog articles according to the keywords of the blog article information of the blog articles, wherein the blog articles which meet the set quality requirement are judged.
Further, the heat value determination unit is specifically configured to:
for each hit word:
determining the time and temperature of the popular gambling message according to the release time of the popular gambling message; the time temperature represents the bobble text popularity related to the bobble text issue time;
determining the interaction temperature of the popular blog according to the interaction information of the popular blog; the interaction temperature represents the heat of the blog article related to the interaction information of the blog article;
and determining the heat value of the popular blog according to the time temperature and the interaction temperature.
Further, the heat value determination unit is specifically configured to:
determining a heat value T of the hit word according to the following formula:
Figure BDA0002296396870000051
wherein the content of the first and second substances,
Figure BDA0002296396870000052
time temperature of the hot blog at the current calculation time is represented; t ist-1E is a natural constant, α is a cooling coefficient, t is the current calculation time, and t-1 is the last calculation time;
Figure BDA0002296396870000053
indicating the interaction temperature of the hit blog at the current computing time.
Further, the interaction information of the blog article is the user interaction number of the blog article, including the comment number, the praise number and the forwarding number of the blog article.
It should be understood that the specific order or hierarchy of steps in the processes disclosed is an example of exemplary approaches. Based upon design preferences, it is understood that the specific order or hierarchy of steps in the processes may be rearranged without departing from the scope of the present disclosure. The accompanying method claims present elements of the various steps in a sample order, and are not intended to be limited to the specific order or hierarchy presented.
In the foregoing detailed description, various features are grouped together in a single embodiment for the purpose of streamlining the disclosure. This method of disclosure is not to be interpreted as reflecting an intention that the claimed embodiments of the subject matter require more features than are expressly recited in each claim. Rather, as the following claims reflect, invention lies in less than all features of a single disclosed embodiment. Thus, the following claims are hereby expressly incorporated into the detailed description, with each claim standing on its own as a separate preferred embodiment of the invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. To those skilled in the art; various modifications to these embodiments will be readily apparent, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
What has been described above includes examples of one or more embodiments. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing the aforementioned embodiments, but one of ordinary skill in the art may recognize that many further combinations and permutations of various embodiments are possible. Accordingly, the embodiments described herein are intended to embrace all such alterations, modifications and variations that fall within the scope of the appended claims. Furthermore, to the extent that the term "includes" is used in either the detailed description or the claims, such term is intended to be inclusive in a manner similar to the term "comprising" as "comprising" is interpreted when employed as a transitional word in a claim. Furthermore, any use of the term "or" in the specification of the claims is intended to mean a "non-exclusive or".
Those of skill in the art will further appreciate that the various illustrative logical blocks, units, and steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both. To clearly illustrate the interchangeability of hardware and software, various illustrative components, elements, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends upon the particular application and design requirements of the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present embodiments.
The various illustrative logical blocks, or elements, described in connection with the embodiments disclosed herein may be implemented or performed with a general purpose processor, a digital signal processor, an Application Specific Integrated Circuit (ASIC), a field programmable gate array or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein. A general-purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented as a combination of computing devices, e.g., a digital signal processor and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a digital signal processor core, or any other similar configuration.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may be stored in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. For example, a storage medium may be coupled to the processor such the processor can read information from, and write information to, the storage medium. In the alternative, the storage medium may be integral to the processor. The processor and the storage medium may reside in an ASIC, which may be located in a user terminal. In the alternative, the processor and the storage medium may reside in different components in a user terminal.
In one or more exemplary designs, the functions described above in connection with the embodiments of the invention may be implemented in hardware, software, firmware, or any combination of the three. If implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media that facilitate transfer of a computer program from one place to another. Storage media may be any available media that can be accessed by a general purpose or special purpose computer. For example, such computer-readable media can include, but is not limited to, RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to carry or store program code in the form of instructions or data structures and which can be read by a general-purpose or special-purpose computer, or a general-purpose or special-purpose processor. Additionally, any connection is properly termed a computer-readable medium, and, thus, is included if the software is transmitted from a website, server, or other remote source via a coaxial cable, fiber optic cable, twisted pair, Digital Subscriber Line (DSL), or wirelessly, e.g., infrared, radio, and microwave. Such discs (disk) and disks (disc) include compact disks, laser disks, optical disks, DVDs, floppy disks and blu-ray disks where disks usually reproduce data magnetically, while disks usually reproduce data optically with lasers. Combinations of the above may also be included in the computer-readable medium.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.

Claims (10)

1. A method for ranking hot micro-blogs, the method comprising:
acquiring the blogger information, the blogger information and the interaction information of the blogger of the real-time blogger;
determining hot blog articles meeting set quality requirements in a specific field according to the blogger information and the blog article information;
determining the popularity value of each popular message according to the determined release time and the interaction information of each popular message;
and sorting the hit blog articles according to the heat value of each hit blog article.
2. The method for ordering hot micro-blogs according to claim 1, wherein the step of determining the hot blogs meeting the set quality requirement in the specific field according to the blogger information and the blogger information comprises the following steps:
extracting the blogger information of the real-time blogger text and key words in the blogger information, and judging whether the real-time blogger text belongs to the blogger text in a specific field or not through key word matching;
and judging the blog articles which are judged to belong to the specific field as the popular blog articles according to the keywords of the blog article information of the blog articles, wherein the blog articles which meet the set quality requirement are judged.
3. The method according to claim 2, wherein the determining the popularity value of each popular blog according to the determined release time and interaction information of each popular blog comprises:
for each hit word:
determining the time and temperature of the popular gambling message according to the release time of the popular gambling message; the time temperature represents the bobble text popularity related to the bobble text issue time;
determining the interaction temperature of the popular blog according to the interaction information of the popular blog; the interaction temperature represents the heat of the blog article related to the interaction information of the blog article;
and determining the heat value of the popular blog according to the time temperature and the interaction temperature.
4. The method according to claim 3, wherein the determining the popularity value of the popular blog text specifically comprises:
determining a heat value T of the hit word according to the following formula:
Figure FDA0002296396860000011
wherein the content of the first and second substances,
Figure FDA0002296396860000012
time temperature of the hot blog at the current calculation time is represented; t ist-1E is a natural constant, α is a cooling coefficient, t is the current calculation time, and t-1 is the last calculation time;
Figure FDA0002296396860000021
indicating the interaction temperature of the hit blog at the current computing time.
5. The method according to claim 4, wherein the interaction information of the blog articles is the number of user interactions to the blog articles, including the number of comments, the number of praise and the number of forwarding to the blog articles.
6. An apparatus for ranking hot micro-blogs, the apparatus comprising:
an information acquisition unit: the system comprises a database, a database server and a database server, wherein the database is used for storing the information of the bloggers and the interaction information of the bloggers;
screening unit: the system is used for determining the popular blog articles meeting the set quality requirement in the specific field according to the blogger information and the blog article information;
a heat value determination unit: the system is used for determining the popularity value of each popular blog according to the determined release time and the interaction information of each popular blog;
and the sequencing unit is used for sequencing the hit blog according to the heat value of each hit blog.
7. The apparatus according to claim 6, wherein the filter unit is specifically configured to:
extracting the blogger information of the real-time blogger text and key words in the blogger information, and judging whether the real-time blogger text belongs to the blogger text in a specific field or not through key word matching;
and judging the blog articles which are judged to belong to the specific field as the popular blog articles according to the keywords of the blog article information of the blog articles, wherein the blog articles which meet the set quality requirement are judged.
8. The apparatus according to claim 7, wherein the hot microblog ranking device is specifically configured to:
for each hit word:
determining the time and temperature of the popular gambling message according to the release time of the popular gambling message; the time temperature represents the bobble text popularity related to the bobble text issue time;
determining the interaction temperature of the popular blog according to the interaction information of the popular blog; the interaction temperature represents the heat of the blog article related to the interaction information of the blog article;
and determining the heat value of the popular blog according to the time temperature and the interaction temperature.
9. The apparatus according to claim 8, wherein the hot microblog ranking device is specifically configured to:
determining a heat value T of the hit word according to the following formula:
Figure FDA0002296396860000022
wherein the content of the first and second substances,
Figure FDA0002296396860000023
time temperature of the hot blog at the current calculation time is represented; t ist-1E is a natural constant, α is a cooling coefficient, t is the current calculation time, and t-1 is the last calculation time;
Figure FDA0002296396860000031
indicating the interaction temperature of the hit blog at the current computing time.
10. The apparatus according to claim 9, wherein the interaction information of the blog articles is a number of user interactions with the blog articles, including a number of comments, a number of praise, and a number of forwards to the blog articles.
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