CN107766446A - Method for pushing, device, storage medium and the processor of information - Google Patents
Method for pushing, device, storage medium and the processor of information Download PDFInfo
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Abstract
The invention provides a kind of method for pushing of information, device, storage medium and processor, wherein, this method includes：Obtain the second information set corresponding to each account number in the first information set, and account number set corresponding to the first account number；The first similarity between each account number in the first account number and account number set is determined according to the first information set and the second information set；The target account number that the first similarity meets preparatory condition is obtained from account number set；Information not to be covered is obtained in the first information set from the second information set corresponding to target account number as target information；Target information is pushed to the first account number.Using above-mentioned technical proposal, solve the problems, such as that the push effect of information in correlation technique is poor, improve the push effect of information.
Description
Technical Field
The invention relates to the field of internet, in particular to a method and a device for pushing information, a storage medium and a processor.
Background
With the rapid development of internet technology, the network is filled with a large amount of information and a large number of users. The hobbies and interests of each user are different, enterprises usually carry out product operation through information in order to obtain the attention of the users, develop customers and promote products, product promotion or customer manager contact information and other contents can be implanted into the information, and the interested information is pushed for different customers, so that the click rate and the forwarding rate of the customers on the information are improved, the effects of promoting the products of the enterprises and obtaining the customers by the enterprises are improved, and therefore, how to select the interested information of the customers from a plurality of information to forward and push becomes the key point of current enterprise information operation and recommendation research. However, the existing information pushing has low pertinence and effectiveness, which results in poor information pushing effect.
Aiming at the problem of poor pushing effect of information in the related technology, no effective solution is available at present.
Disclosure of Invention
The embodiment of the invention provides a method, a device, a storage medium and a processor for pushing information, which are used for at least solving the problem of poor pushing effect of the information in the related technology.
According to an embodiment of the present invention, there is provided a method for pushing information, including: acquiring a first information set corresponding to a first account and a second information set corresponding to each account in the account set, wherein the first account is an account registered with a first client, the account set comprises all accounts registered with the first client except the first account, the first information set comprises information about target operations executed by the first account, and the second information set comprises information about the target operations executed by the accounts in the account set; determining a first similarity between a first account and each account in an account set according to the first information set and the second information set; acquiring a target account with the first similarity meeting a preset condition from the account set; acquiring information which is not included in the first information set from a second information set corresponding to the target account as target information; and pushing the target information to the first account.
Optionally, determining the first similarity between the first account and each account in the account set according to the first information set and the second information set includes: determining a first quantity of the same information in the first information set and a second information set corresponding to each account, and taking the first quantity as the first similarity; or classifying the information in the first information set to obtain a first information type set, and classifying the information in the second information set corresponding to each account to obtain a second information type set; and determining a second number of the same information types between the first information type set and the second information type set, and taking the second number as the first similarity.
Optionally, the obtaining, from the account set, a target account whose first similarity satisfies the preset condition includes: acquiring accounts with the first similarity falling within a preset threshold range from the account set as the target accounts; or sorting accounts in the account set from high to low according to the first similarity; and acquiring the account arranged at the first preset position as the target account.
Optionally, after obtaining information not included in the first information set from a second information set corresponding to the target account as target information, the method further includes: acquiring a first preset amount of information from the target information; and displaying the acquired information of the first preset quantity on the first client to indicate an account on the first client to execute the target operation on the information of the first preset quantity.
Optionally, after acquiring the first information set corresponding to the first account, the method further includes: determining a second similarity between each information in the first information set to be pushed and the first information set; sorting the information in the first information set to be pushed according to the second similarity from high to low; acquiring information to be pushed of a first target arranged at a second preset position; and pushing the information to be pushed of the first target to the first account.
Optionally, after sorting the information in the first set of information to be pushed from high to low according to the second similarity, the method further includes: acquiring information of a second preset number of bits arranged in front; and displaying the acquired information with the second preset number of bits arranged in the front on the first client to indicate the account on the first client to execute the target operation on the information with the second preset number of bits arranged in the front.
Optionally, after acquiring the first information set corresponding to the first account, the method further includes: acquiring all information issued on the first client and operation times corresponding to each information in the all information, wherein the operation times are the times of executing the target operation on the information in the all information in a preset time period; sorting the information in all the information according to the high-low operation times; acquiring information of a third preset number of bits arranged in front; and displaying the acquired information with the third preset number of bits arranged in the front on the first client to indicate the account on the first client to execute the target operation on the information with the third preset number of bits arranged in the front.
Optionally, the method further comprises: acquiring a third information set corresponding to a second account, wherein the second account is an account registered with a second client, and the third information set comprises information of the target operation executed on the second client by the second account; determining a third similarity between each information in a second information set to be pushed and the third information set; sorting the information in the first information set to be pushed from high to low according to the third similarity; acquiring information to be pushed of a second target arranged at a third preset position; and displaying the information to be pushed of the second target in the information opened by the second account to indicate the second account to execute the target operation on the information to be pushed of the second target.
According to another embodiment of the present invention, there is provided an information pushing apparatus, including: a first obtaining module, configured to obtain a first information set corresponding to a first account, and a second information set corresponding to each account in the account set, where the first account is an account registered on a first client, the account set includes accounts registered on all the first clients except the first account, the first information set includes information that a target operation is performed by the first account, and the second information set includes information that the target operation is performed by an account in the account set; the first determining module is used for determining a first similarity between a first account and each account in the account set according to the first information set and the second information set; the second acquisition module is used for acquiring the target account with the first similarity meeting the preset condition from the account set; a third obtaining module, configured to obtain, from a second information set corresponding to the target account, information that is not included in the first information set, as target information; and the first pushing module is used for pushing the target information to the first account.
According to yet another embodiment of the present invention, there is also provided a storage medium including a stored program, wherein the program performs any one of the above methods when executed.
According to yet another embodiment of the present invention, there is also provided a processor for executing a program, wherein the program executes to perform the method of any one of the above.
According to the method and the device, a first information set corresponding to a first account and a second information set corresponding to each account in the account set are obtained, wherein the first account is an account registered with a first client, the account set comprises accounts which are all registered with the first client except the first account, the first information set comprises information which is subject to target operation by the first account, and the second information set comprises information which is subject to target operation by the accounts in the account set; determining a first similarity between the first account and each account in the account set according to the first information set and the second information set; acquiring a target account with first similarity meeting a preset condition from an account set; acquiring information which is not included in the first information set from a second information set corresponding to the target account as target information; the target information is pushed to the first account, so that the scheme is adopted to obtain the information corresponding to the first account aiming at the first account to obtain a first information set, obtain a second information set corresponding to other accounts except the first account, determine the first similarity between the first account and other accounts according to the two obtained information sets, and obtain the target account with the first similarity meeting the preset condition from other accounts, so that the information not included in the first information set but included in the second information set corresponding to the target account is pushed to the first account, and the information pushed to the first account is the information from the account having a certain association relation with the first account, therefore, the pushed information can meet the requirement of the account more, and the pertinence and the validity of the pushed information are greatly improved, therefore, the pushing effect of the information is improved, and the problem of poor pushing effect of the information in the related technology is solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
FIG. 1 is a flowchart illustrating a method for pushing information according to an embodiment of the present invention;
FIG. 2 is a block diagram of an information pushing apparatus according to an embodiment of the present invention;
FIG. 3 is a block diagram of an information pushing apparatus according to an embodiment of the present invention;
FIG. 4 is a block diagram of an information pushing apparatus according to an embodiment of the present invention;
FIG. 5 is a block diagram of an information pushing apparatus according to an embodiment of the present invention;
FIG. 6 is a block diagram of an information pushing apparatus according to an embodiment of the present invention;
fig. 7 is a block diagram of a sixth embodiment of an information pushing apparatus.
Detailed Description
The invention will be described in detail hereinafter with reference to the accompanying drawings in conjunction with embodiments. It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order.
Example 1
In this embodiment, a method for pushing information is provided, and fig. 1 is a flowchart of a method for pushing information according to an embodiment of the present invention, as shown in fig. 1, the method includes the following steps:
step S102, acquiring a first information set corresponding to a first account and a second information set corresponding to each account in the account set, wherein the first account is an account registered with a first client, the account set comprises all accounts registered with the first client except the first account, the first information set comprises information about target operation executed by the first account, and the second information set comprises information about target operation executed by the accounts in the account set;
step S104, determining a first similarity between the first account and each account in the account set according to the first information set and the second information set;
step S106, acquiring a target account with the first similarity meeting a preset condition from the account set;
step S108, information which is not included in the first information set is obtained from a second information set corresponding to the target account and is used as target information;
step S110, the target information is pushed to the first account.
Alternatively, the information pushing method can be applied to, but not limited to, a scenario of pushing information for an account. For example: and pushing information scenes for the registered account in the news information client, and the like.
Optionally, the pushing method of the information may be applied to, but not limited to, a server corresponding to the first client.
Optionally, in this embodiment, the first client may be, but is not limited to, a client of various application programs. For example: news information applications, instant messaging applications, browser applications, shopping applications, financial applications, travel applications, and the like.
Optionally, in this embodiment, the information may include, but is not limited to: news information, merchandise information, status information, and the like.
Optionally, in this embodiment, the preset condition may be, but is not limited to, a condition for selecting a target account with a higher first similarity to the first account from the account set. For example: the preset conditions may include, but are not limited to: the first similarity is highest, the first similarity falls within a preset threshold range, the first similarity is higher than the preset similarity, the first similarity is arranged in a descending order and then in the front N positions, and the like.
Alternatively, in the present embodiment, the information recorded in the first information set and the second information set may be, but is not limited to, an identifier of the information.
Optionally, in this embodiment, the target operation may include, but is not limited to: clicking, forwarding, browsing, praising, commenting and the like.
In an optional implementation manner, the acquiring of the first information set corresponding to the first account M1 includes: information A2, information A4, the account set includes: account M2, account M3, and account M4, wherein the second information set corresponding to account M2 includes: the information A1, the information A2, the information A3, the second information set corresponding to the account M3 includes: the information A2, the information A3, the information A4, the second information set corresponding to the account M4 includes: information A2, information A3, and information A5. According to the information, the similarity between M1 and M2 is determined to be N%, the similarity between M1 and M3 is determined to be P%, the similarity between M1 and M4 is determined to be Q%, the target accounts meeting the preset conditions in the first similarity are obtained from the account set and are M3 and M2, wherein the target information obtained from the second information set corresponding to M3 is A3, the target information obtained from the second information set corresponding to M2 is A1, and A1 and A3 are pushed to the first account.
Through the steps, the information corresponding to the first account is obtained aiming at the first account to obtain a first information set, the second information set corresponding to other accounts except the first account is obtained, the first similarity between the first account and other accounts is determined according to the two obtained information sets, and the target account with the first similarity meeting the preset condition is obtained from other accounts, so that the information which is not included in the first information set but included in the second information set corresponding to the target account is pushed to the first account, the information pushed to the first account is the information from the account with a certain association relation with the first information, therefore, the pushed information can better meet the requirement of the account, the pertinence and the validity of the pushed information are greatly improved, and the pushing effect of the information is improved, therefore, the problem of poor pushing effect of the information in the related technology is solved.
Alternatively, in the above step S104, the first similarity may be determined by one of the following manners:
in the first method, a first quantity of information identical to the second information set corresponding to each account in the first information set is determined, and the first quantity is used as a first similarity.
For example: in the above alternative embodiment, the first number of the same information in the second information set corresponding to M2 and between the first information sets is 1, N is 1, the first number of the same information in the second information set corresponding to M3 and between the first information sets is 2, P is 2, the first number of the same information in the second information set corresponding to M4 and between the first information sets is 1, and Q is 1.
Classifying the information in the first information set to obtain a first information type set, and classifying the information in the second information set corresponding to each account to obtain a second information type set; and determining a second number of the same information types between the first information type set and the second information type set, and taking the second number as the first similarity.
Optionally, in the above step S106, the target account may be obtained by, but is not limited to, one of the following ways:
in the mode 1, an account with the first similarity falling within a preset threshold range is acquired from the account set and is used as a target account.
Mode 2, sorting accounts in the account set from high to low according to the first similarity; and acquiring the account arranged at the first preset position as a target account.
Optionally, after the step S108, a part of the information may be selected from the target information and displayed in the recommended column of the first client, so that each account can forward or read. For example: the method includes the steps of obtaining a first preset amount of information from target information, and displaying the obtained first preset amount of information on a first client to indicate an account on the first client to execute target operation on the first preset amount of information.
Optionally, after the step S102, the information that is not forwarded or read can be pushed to the first account according to the second similarity. For example: determining a second similarity between each information in the first information set to be pushed and the first information set, sorting the information in the first information set to be pushed according to the second similarity from high to low, acquiring first target information to be pushed arranged at a second preset position, and pushing the first target information to be pushed to a first account.
Optionally, after sorting the information in the first information set to be pushed in a descending order, a certain amount of information may be selected from the information to be pushed and displayed in the recommended column of the first client for the user to read or forward. For example: the information ranked in the second predetermined number of bits may be obtained, and the obtained information ranked in the second predetermined number of bits may be displayed on the first client to instruct the account on the first client to perform the target operation on the information ranked in the second predetermined number of bits.
Optionally, after the step S102, all the information in the first client may be sorted in a descending order according to the operation times corresponding to the information, and the information with the top rank is obtained from the queue and displayed on the first client, so that the user can read or forward the popular information. For example: acquiring all information issued on a first client and operation times corresponding to each information in the all information, wherein the operation times are the times of target operation executed on the information in all the information within a preset time period, sorting the information in all the information according to the operation times from high to low, acquiring the information with the first third preset number of bits, displaying the acquired information with the first third preset number of bits on the first client, and indicating an account on the first client to execute the target operation on the information with the first third preset number of bits.
Optionally, the information in the first client may be pushed to the second client, and the second account in the second client may also see the information recommended to the second client according to the interests and hobbies of the second client in the opened information in the first client. For example: acquiring a third information set corresponding to a second account, wherein the second account is an account registered with a second client, the third information set comprises information subject to target operation executed by the second account on the second client, determining a third similarity between each piece of information in the second information set to be pushed and the third information set, sorting the information in the first information set to be pushed according to the third similarity from high to low, acquiring second target information to be pushed arranged at a third preset position, and displaying the second target information to be pushed in the information with the second account opened so as to indicate the second account to execute target operation on the second target information to be pushed.
Example 2
In this embodiment, a pushing device for information is further provided, and the device is used to implement the foregoing embodiments and preferred embodiments, which have already been described and will not be described again. As used below, the term "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated.
Fig. 2 is a block diagram of an information pushing apparatus according to an embodiment of the present invention, as shown in fig. 2, the apparatus includes:
the first acquiring module 202 is configured to acquire a first information set corresponding to a first account and a second information set corresponding to each account in the account set, where the first account is an account registered in a first client, the account set includes accounts registered in the first client except the first account, the first information set includes information that a target operation is performed by the first account, and the second information set includes information that a target operation is performed by an account in the account set;
a first determining module 204, configured to determine, according to the first information set and the second information set, a first similarity between the first account and each account in the account set;
a second obtaining module 206, configured to obtain, from the account set, a target account whose first similarity satisfies a preset condition;
a third obtaining module 208, configured to obtain, from a second information set corresponding to the target account, information that is not included in the first information set as target information;
the first pushing module 210 is configured to push the target information to the first account.
Alternatively, the information pushing device can be applied to, but not limited to, a scenario of pushing information for an account. For example: and pushing information scenes for the registered account in the news information client, and the like.
Optionally, the information pushing device may be applied to, but not limited to, a server corresponding to the first client.
Optionally, in this embodiment, the first client may be, but is not limited to, a client of various application programs. For example: news information applications, instant messaging applications, browser applications, shopping applications, financial applications, travel applications, and the like.
Optionally, in this embodiment, the information may include, but is not limited to: news information, merchandise information, status information, and the like.
Optionally, in this embodiment, the preset condition may be, but is not limited to, a condition for selecting a target account with a higher first similarity to the first account from the account set. For example: the preset conditions may include, but are not limited to: the first similarity is highest, the first similarity falls within a preset threshold range, the first similarity is higher than the preset similarity, the first similarity is arranged in a descending order and then in the front N positions, and the like.
Alternatively, in the present embodiment, the information recorded in the first information set and the second information set may be, but is not limited to, an identifier of the information.
Optionally, in this embodiment, the target operation may include, but is not limited to: clicking, forwarding, browsing, praising, commenting and the like.
In an optional implementation manner, the acquiring of the first information set corresponding to the first account M1 includes: information A2, information A4, the account set includes: account M2, account M3, and account M4, wherein the second information set corresponding to account M2 includes: the information A1, the information A2, the information A3, the second information set corresponding to the account M3 includes: the information A2, the information A3, the information A4, the second information set corresponding to the account M4 includes: information A2, information A3, and information A5. According to the information, the similarity between M1 and M2 is determined to be N%, the similarity between M1 and M3 is determined to be P%, the similarity between M1 and M4 is determined to be Q%, the target accounts meeting the preset conditions in the first similarity are obtained from the account set and are M3 and M2, wherein the target information obtained from the second information set corresponding to M3 is A3, the target information obtained from the second information set corresponding to M2 is A1, and A1 and A3 are pushed to the first account.
By the device, the information corresponding to the first account is acquired aiming at the first account to obtain a first information set, the second information set corresponding to other accounts except the first account is acquired, the first similarity between the first account and other accounts is determined according to the two acquired information sets, and the target account with the first similarity meeting the preset condition is acquired from other accounts, so that the information which is not included in the first information set but included in the second information set corresponding to the target account is pushed to the first account, and the information pushed to the first account is the information from the account with a certain association relation with the first information, therefore, the pushed information can better meet the requirement of the account, the pertinence and the validity of the pushed information are greatly improved, and the pushing effect of the information is improved, therefore, the problem of poor pushing effect of the information in the related technology is solved.
Optionally, the first determining module includes: the first determining unit is used for determining a first quantity of information which is the same with a second information set corresponding to each account in the first information set, and taking the first quantity as a first similarity; or, the second determining unit is configured to classify the information in the first information set to obtain a first information type set, and classify the information in the second information set corresponding to each account to obtain a second information type set; and determining a second number of the same information types between the first information type set and the second information type set, and taking the second number as the first similarity.
For example: in the above alternative embodiment, the first number of the same information in the second information set corresponding to M2 and between the first information sets is 1, N is 1, the first number of the same information in the second information set corresponding to M3 and between the first information sets is 2, P is 2, the first number of the same information in the second information set corresponding to M4 and between the first information sets is 1, and Q is 1.
Optionally, the second obtaining module includes: the first acquisition unit is used for acquiring accounts with the first similarity falling within a preset threshold range from the account set as target accounts; or, the second obtaining unit is used for sorting the accounts in the account set from high to low according to the first similarity; and acquiring the account arranged at the first preset position as a target account.
Fig. 3 is a block diagram of a second structure of an information pushing apparatus according to an embodiment of the present invention, as shown in fig. 3, optionally, the apparatus further includes:
a fourth obtaining module 32, configured to obtain a first preset number of pieces of information from the target information;
the first display module 34 is configured to display the acquired first preset amount of information on the first client to indicate the account on the first client to perform a target operation on the first preset amount of information.
Optionally, a part of the information may be selected from the target information and displayed in the recommended column of the first client, so that each account can forward or read.
Fig. 4 is a block diagram of a third structure of an information pushing apparatus according to an embodiment of the present invention, as shown in fig. 4, optionally, the apparatus further includes:
a second determining module 42, configured to determine a second similarity between each information in the first set of information to be pushed and the first set of information;
a first sorting module 44, configured to sort the information in the first information set to be pushed according to the second similarity from high to low;
a fifth obtaining module 46, configured to obtain information to be pushed of the first target arranged at the second preset position;
the second pushing module 48 is configured to push the information to be pushed to the first target to the first account.
Optionally, the information which is not forwarded or read by the first account can be pushed for the first account according to the second similarity.
Fig. 5 is a block diagram of a fourth structure of an information pushing apparatus according to an embodiment of the present invention, as shown in fig. 5, optionally, the apparatus further includes:
a sixth obtaining module 52, configured to obtain the information of the second preset number of bits arranged in the front;
the second display module 54 is configured to display the obtained information ranked in the first preset number on the first client, so as to instruct the account on the first client to perform a target operation on the information ranked in the first preset number.
Optionally, after sorting the information in the first information set to be pushed in a descending order, a certain amount of information may be selected from the information to be pushed and displayed in the recommended column of the first client for the user to read or forward.
Fig. 6 is a block diagram of a fifth structure of an information pushing apparatus according to an embodiment of the present invention, as shown in fig. 6, optionally, the apparatus further includes:
a seventh obtaining module 62, configured to obtain all information published on the first client and operation times corresponding to each information in all information, where the operation times are times of target operations executed on information in all information within a preset time period;
a second sorting module 64, configured to sort the information in all the information according to the operation times;
an eighth obtaining module 66, configured to obtain the information of the third preset number of bits arranged in the front;
the third display module 68 is configured to display the obtained information ranked in the first third preset number on the first client, so as to instruct the account on the first client to perform a target operation on the information ranked in the first third preset number.
Optionally, all the information in the first client may be sorted in a descending order according to the operation times corresponding to the information, and the information with the top rank is obtained from the queue and displayed on the first client, so that the user can read or forward the hot information.
Fig. 7 is a block diagram six of a structure of an information pushing apparatus according to an embodiment of the present invention, as shown in fig. 7, optionally, the apparatus further includes:
a ninth obtaining module 702, configured to obtain a third information set corresponding to a second account, where the second account is an account registered by a second client, and the third information set includes information that a target operation is executed on the second client by the second account;
a third determining module 704, configured to determine a third similarity between each piece of information in the second information set to be pushed and the third information set;
a third sorting module 706, configured to sort, according to a third similarity, information in the first information set to be pushed from high to low;
a tenth obtaining module 708, configured to obtain information to be pushed of a second target arranged at a third preset position;
the fourth display module 710 is configured to display the information to be pushed to the second target in the information opened in the second account, so as to instruct the second account to perform a target operation on the information to be pushed to the second target.
Optionally, the information in the first client may be pushed to the second client, and the second account in the second client may also see the information recommended to the second client according to the interests and hobbies of the second client in the opened information in the first client.
It should be noted that, the above modules may be implemented by software or hardware, and for the latter, the following may be implemented, but not limited to: the modules are all positioned in the same processor; alternatively, the modules are respectively located in a plurality of processors.
Reference will now be made in detail to the alternative embodiments of the present invention.
The optional embodiment of the invention provides an information hybrid recommendation method for APP friend circle forwarding, which mainly solves the problems of pertinence and effectiveness of enterprise APP (equivalent to the first client) recommendation information, wherein a client manager in the existing enterprise is used for expanding business, attracting clients to forward to an application friend circle or directly sending to the clients. The method provided by the alternative embodiment comprises the following aspects:
(1) the customer manager (corresponding to the first account) forwards the information to the customer or issues the information in the friend circle of the customer manager, the customer reads the information, and records the customer reading time, the customer identification OPENID, the information ID, the customer manager ID and the customer identification OPENID of the customer of the forwarding source.
(2) The customer manager forwards or the customer manager friends forwards the enterprise APP information (which is equivalent to the information), records the forwarding time, the current forwarding customer identifier OPENID, the information ID, the last issued customer manager ID and the last forwarded customer identifier OPENID.
(3) And (3) calculating and counting the customer reading times of each piece of information of the enterprise APP in 30 days before the day according to the data recorded in the steps (1) and (2), and sequencing the information in a descending order according to the total reading times.
(4) And (3) calculating and counting the customer reading times of each piece of information of the enterprise APP in 1 day before the day according to the data recorded in the steps (1) and (2), and sequencing the information in a descending order according to the total reading times.
(5) And (3) calculating and selecting information texts of all different information IDs corresponding to the client manager IDs in the (1) and (2) in 30 days before the statistical days according to the data recorded in the (1) and (2) as a client manager friend circle reading preference information set, performing word segmentation, removing stop words, filtering words and other processing, calculating the similarity (equivalent to the second similarity) of all other information and the client manager friend circle reading preference information set, sorting the other information according to the similarity in a descending order aiming at each client manager, and recommending the information related to the client manager friend circle.
(6) According to the unique values of the information ID and the client manager ID in the last 12 months counted in the steps (1) and (2), a first information set corresponding to the client manager 1 (which is equivalent to the first account) is obtained, a first similarity between the information of the client manager 1 and the information of other client managers is obtained through a collaborative filtering algorithm based on the client manager, the other client managers are sorted in a descending order according to the first similarity, the client manager with the higher similarity (which is equivalent to the target account) is selected, and the information which is not operated by the client manager 1 in the forwarded or read information is pushed to the client manager 1.
(7) And (4) taking the first N pieces of information in the steps (3), (4), (5) and (6), randomly arranging and combining the information, and displaying the information in the enterprise APP information recommendation column for the forwarding of a client manager.
(8) Selecting the information text of all the information IDs of each client identifier OPENID (equivalent to the second account) in the steps (1) and (2) as a reading preference information set of the client, performing word segmentation, removing stop words, filtering words and the like, calculating the similarity (equivalent to the third similarity) between all other information and the reading preference information set of the client, sorting the other information in a descending order according to the similarity for each client, and displaying the other information in an information recommendation list at the bottom of a certain piece of information.
The method provided by the optional embodiment firstly records the reading and forwarding information of the friends after the customer manager records the APP information of the enterprise in the friend circle or forwards the APP information to the friends, and provides a mixed information recommendation method for mixing monthly and daily trending information, preference information of the customer manager in the friend circle and collaborative recommendation information of the customer manager, and a method for recommending information aiming at the preference of different OPENIDs by the customer, so that the pertinence and effectiveness of information recommendation are improved.
The above embodiments are only intended to illustrate the technical solution of the present invention and not to limit the same, and a person skilled in the art can modify the technical solution of the present invention or substitute the same without departing from the spirit and scope of the present invention, and the scope of the present invention should be determined by the claims.
Example 4
An embodiment of the present invention further provides a storage medium including a stored program, where the program executes any one of the methods described above.
Alternatively, in the present embodiment, the storage medium may be configured to store program codes for performing the following steps:
s1, acquiring a first information set corresponding to a first account and a second information set corresponding to each account in the account set, where the first account is an account registered with a first client, the account set includes accounts registered with the first client except the first account, the first information set includes information that a target operation is performed by the first account, and the second information set includes information that the target operation is performed by the accounts in the account set;
s2, determining a first similarity between the first account and each account in the account set according to the first information set and the second information set;
s3, acquiring a target account with the first similarity meeting a preset condition from the account set;
s4, obtaining the information not included in the first information set from the second information set corresponding to the target account as the target information;
s5, the target information is pushed to the first account.
Optionally, in this embodiment, the storage medium may include, but is not limited to: various media capable of storing program codes, such as a usb disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic disk, or an optical disk.
Embodiments of the present invention also provide a processor configured to execute a program, where the program executes to perform any of the steps in the method.
Optionally, in this embodiment, the program is configured to perform the following steps:
s1, acquiring a first information set corresponding to a first account and a second information set corresponding to each account in the account set, where the first account is an account registered with a first client, the account set includes accounts registered with the first client except the first account, the first information set includes information that a target operation is performed by the first account, and the second information set includes information that the target operation is performed by the accounts in the account set;
s2, determining a first similarity between the first account and each account in the account set according to the first information set and the second information set;
s3, acquiring a target account with the first similarity meeting a preset condition from the account set;
s4, obtaining the information not included in the first information set from the second information set corresponding to the target account as the target information;
s5, the target information is pushed to the first account.
Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments and optional implementation manners, and this embodiment is not described herein again.
It will be apparent to those skilled in the art that the modules or steps of the present invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed in an order different than that described herein, or they may be separately fabricated into individual integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the principle of the present invention should be included in the protection scope of the present invention.
Claims (11)
1. A method for pushing information, comprising:
acquiring a first information set corresponding to a first account and a second information set corresponding to each account in the account set, wherein the first account is an account registered with a first client, the account set comprises all accounts registered with the first client except the first account, the first information set comprises information about target operations executed by the first account, and the second information set comprises information about the target operations executed by the accounts in the account set;
determining a first similarity between a first account and each account in an account set according to the first information set and the second information set;
acquiring a target account with the first similarity meeting a preset condition from the account set;
acquiring information which is not included in the first information set from a second information set corresponding to the target account as target information;
and pushing the target information to the first account.
2. The method of claim 1, wherein determining the first similarity between a first account and each account in a set of accounts based on the first set of informational information and the second set of informational information comprises:
determining a first quantity of the same information in the first information set and a second information set corresponding to each account, and taking the first quantity as the first similarity; or,
classifying the information in the first information set to obtain a first information type set, and classifying the information in the second information set corresponding to each account to obtain a second information type set; and determining a second number of the same information types between the first information type set and the second information type set, and taking the second number as the first similarity.
3. The method according to claim 1, wherein obtaining the target account with the first similarity satisfying the preset condition from the account set comprises:
acquiring accounts with the first similarity falling within a preset threshold range from the account set as the target accounts; or,
sorting accounts in the account set from high to low according to the first similarity; and acquiring the account arranged at the first preset position as the target account.
4. The method of claim 1, wherein after obtaining the information not included in the first set of information from the second set of information corresponding to the target account as the target information, the method further comprises:
acquiring a first preset amount of information from the target information;
and displaying the acquired information of the first preset quantity on the first client to indicate an account on the first client to execute the target operation on the information of the first preset quantity.
5. The method of claim 1, wherein after acquiring the first set of information corresponding to the first account, the method further comprises:
determining a second similarity between each information in the first information set to be pushed and the first information set;
sorting the information in the first information set to be pushed according to the second similarity from high to low;
acquiring information to be pushed of a first target arranged at a second preset position;
and pushing the information to be pushed of the first target to the first account.
6. The method according to claim 5, wherein after sorting the information in said first set of information to be pushed from high to low according to said second similarity, said method further comprises:
acquiring information of a second preset number of bits arranged in front;
and displaying the acquired information with the second preset number of bits arranged in the front on the first client to indicate the account on the first client to execute the target operation on the information with the second preset number of bits arranged in the front.
7. The method of claim 1, wherein after acquiring the first set of information corresponding to the first account, the method further comprises:
acquiring all information issued on the first client and operation times corresponding to each information in the all information, wherein the operation times are the times of executing the target operation on the information in the all information in a preset time period;
sorting the information in all the information according to the high-low operation times;
acquiring information of a third preset number of bits arranged in front;
and displaying the acquired information with the third preset number of bits arranged in the front on the first client to indicate the account on the first client to execute the target operation on the information with the third preset number of bits arranged in the front.
8. The method according to any one of claims 1 to 7, further comprising:
acquiring a third information set corresponding to a second account, wherein the second account is an account registered with a second client, and the third information set comprises information of the target operation executed on the second client by the second account;
determining a third similarity between each information in a second information set to be pushed and the third information set;
sorting the information in the first information set to be pushed from high to low according to the third similarity;
acquiring information to be pushed of a second target arranged at a third preset position;
and displaying the information to be pushed of the second target in the information opened by the second account to indicate the second account to execute the target operation on the information to be pushed of the second target.
9. An information pushing device, comprising:
a first obtaining module, configured to obtain a first information set corresponding to a first account, and a second information set corresponding to each account in the account set, where the first account is an account registered on a first client, the account set includes accounts registered on all the first clients except the first account, the first information set includes information that a target operation is performed by the first account, and the second information set includes information that the target operation is performed by an account in the account set;
the first determining module is used for determining a first similarity between a first account and each account in the account set according to the first information set and the second information set;
the second acquisition module is used for acquiring the target account with the first similarity meeting the preset condition from the account set;
a third obtaining module, configured to obtain, from a second information set corresponding to the target account, information that is not included in the first information set, as target information;
and the first pushing module is used for pushing the target information to the first account.
10. A storage medium, comprising a stored program, wherein the program when executed performs the method of any one of claims 1 to 8.
11. A processor, characterized in that the processor is configured to run a program, wherein the program when running performs the method of any of claims 1 to 8.
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