CN110770777A - Advertisement exposure rate adjusting device and method based on real-time bidding - Google Patents
Advertisement exposure rate adjusting device and method based on real-time bidding Download PDFInfo
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Abstract
The invention discloses an advertisement exposure rate adjusting device and method based on real-time bidding, wherein the device comprises an analyzing module (110) for analyzing advertisements successfully matched with the targeting conditions of a real-time bidding system (101), acquiring advertisement information and checking whether the information means increasing the corresponding advertisement exposure rate is contained; the extraction module (120) is used for extracting the equipment and the IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains the information which means to increase the corresponding advertisement exposure rate; the monitoring module (130) is used for monitoring whether the equipment which needs to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand or not; and the calculation module (140) is used for calculating the final bid according to the advertisement bid in the current time interval and the set threshold when monitoring that the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand. The invention can improve the visibility and exposure rate of the designated advertisement and simultaneously improve the trust of the advertiser on the advertisement platform.
Description
The invention relates to the field of advertisements, in particular to an advertisement exposure rate adjusting device and method based on real-time bidding.
When a client puts an advertisement, due to the limitation of budget and unit price cost, the client often sets a highest bid for the advertisement, namely: the advertising bid cannot be higher than this set value anyway. RTB advertising employs a bidding mechanism, i.e., those who bid higher will give them the advertising exposure opportunity. Because of the nature of RTB advertising, advertisements placed by advertisers may not be seen at all or have a small chance of seeing themselves, and thus advertisers are prone to developing distrust of the advertising platform.
Currently, a new algorithm is needed to intelligently adjust the advertisement exposure rate after a client decides user targeting and advertisement budget so as to improve the advertisement exposure rate of a designated device and an IP (Internet protocol), increase the advertisement visibility probability of an advertiser, and eliminate the doubt that the advertiser cannot see advertisements.
Disclosure of Invention
The invention mainly solves the technical problem of providing an advertisement exposure rate adjusting device and method based on real-time bidding, which can improve the visibility and exposure rate of specified advertisements and improve the trust of advertisers on advertisement platforms.
In order to solve the technical problems, the invention adopts a technical scheme that: provided is an advertisement exposure rate adjusting apparatus based on real-time bidding, including: the analysis module is used for analyzing the advertisements successfully matched with the real-time bidding system orientation conditions, acquiring advertisement information and checking whether the information indicating that the exposure rate of the corresponding advertisements is increased is contained; the extraction module is used for extracting the equipment and the IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains the information which means to increase the corresponding advertisement exposure rate; the monitoring module is used for monitoring whether the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand or not; and the calculation module is used for calculating the final bid according to the advertisement bid in the current time period and the set threshold value when monitoring that the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand.
In order to solve the technical problems, the invention adopts a technical scheme that: provided is an advertisement exposure rate adjusting method based on real-time bidding, which comprises the following steps: analyzing the advertisement successfully matched with the real-time bidding system targeting condition to obtain advertisement information, and checking whether the information meaning that the exposure rate of the corresponding advertisement is increased is contained; when the advertisement information contains information which means that the advertisement exposure rate is increased correspondingly, extracting equipment and IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate; monitoring whether equipment needing to increase advertisement exposure rate and equipment corresponding to the IP address send corresponding advertisement requirements or not; and when monitoring that equipment needing to increase the advertisement exposure rate and equipment corresponding to the IP address send corresponding advertisement demands, calculating a final bid according to the advertisement bid in the current time period and a set threshold value.
The advertisement exposure rate adjusting device based on real-time bidding comprises an analyzing module, a display module and a display module, wherein the analyzing module is used for analyzing the advertisement successfully matched by the real-time bidding system orientation condition, acquiring advertisement information and checking whether the information indicating that the corresponding advertisement exposure rate is increased is contained; the extraction module is used for extracting the equipment and the IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains the information which means to increase the corresponding advertisement exposure rate; the monitoring module is used for monitoring whether the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand or not; and the calculation module is used for calculating the final bid according to the advertisement bid in the current time period and the set threshold value when monitoring that the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand. The invention can improve the visibility and exposure rate of the designated advertisement and simultaneously improve the trust of the advertiser on the advertisement platform.
FIG. 1 is a schematic structural diagram of an advertisement exposure adjusting device based on real-time bidding according to the present invention;
fig. 2 is a schematic flow chart of an advertisement exposure adjusting method based on real-time bidding according to the present invention.
The technical solution of the present invention will be further described in more detail with reference to the following embodiments. It is to be understood that the described embodiments are merely a few embodiments of the invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Rtb (real time bidding) real-time bidding is a bidding technique that evaluates and bids on millions of websites for each user's presentation behavior using third party techniques. Unlike the frequency of mass purchasing and releasing, real-time bidding avoids ineffective audience arrival and purchases meaningful users. The core of the system is a DSP platform (demand side platform). RTB can bring more advertisement sales volume, realize the automation of the sales process and reduce the expenditure of each item for media. The most immediate benefit to advertisers and agents is improved effectiveness and return on investment.
RTBs are not a novelty that has long been known in the advertising industry. The traditional internet advertising ecochains generally have at most three parties, namely, an advertiser, an advertising agency (i.e., an advertising company), and internet media. In the RTB advertisement transaction mode, the original advertisement ecological chain is changed, and the whole ecological chain comprises four main bodies of an advertiser, a DSP (digital signal processor), an advertisement transaction platform and an internet medium. The advertiser places the advertisement requirement on the DSP platform, the Internet media places the advertisement flow resource on the advertisement trading platform, and the DSP completes bidding purchase through technical docking with the advertisement trading platform.
Therefore, when a user accesses a website, the SSP (media service Platform) sends a user access signal to the Ad Exchange advertisement transaction Platform, then specific information of an advertisement slot is analyzed and matched by a Data-Management Platform (DMP) and then sent to the DSP, the DSP bids on the advertisement slot, a bidder obtains the advertisement showing opportunity and is seen by a target user, the series of processes from bidding starting to releasing are completed by only 50 milliseconds, and all the processes are completed by depending on a machine.
The traded goods in the RTB ad mode are no longer media ad spots, but rather users. In actual operation, the RTB advertisement mode bids in real time according to the exposure of each user in an environment supporting the vycorror auction mode, which is a flexible, fair and transparent pricing method based on the auction model. And a plurality of buyers (DSP platforms) simultaneously bid according to the evaluation of the constraint conditions and the flow value, sellers (SSP platforms) maintain auction rules according to own service capacity and level asking price, and auction intermediaries (Ad Exchange platforms) arbitrate the highest bidders to obtain the exposure showing opportunities of the users. Finally, the transaction price is paid at the second highest bid price. This may encourage buyers to be more expensive and allow media asset providers to gain more revenue. Specifically, the bidding process in the RTB ad mode goes through three steps: firstly, a media resource provider (SSP) provides a user ID, advertisement space information, a lowest bid price and the like to an advertisement trading platform; secondly, the advertisement trading platform invites each large advertiser agent (DSP) to bid; thirdly, each large advertiser agent (DSP) determines whether to bid and how much to bid through analyzing the value of the user, and the DSP with the highest bid is arbitrated by the advertisement trading platform to obtain the advertisement display opportunity of the user.
The most critical in this auction process is the bidding strategy of the advertiser agent (DSP). Since the advertiser purchases no longer a media ad slot but rather a particular user. Whether and how much an advertiser agent (DSP) bids are based on how much knowledge is given to the user, which requires mining and deep analysis of user behavior and related information by means of big data technology. Therefore, in the bidding process, the bidding conditions, strategies and overall market evaluation of other competitors do not need to be concerned, the market supply and demand conditions of media resources do not need to be considered, and the main energy is put on the data mining and value evaluation of target users, so that the advertiser agent industry (DSP platform) is prompted to seek technical innovation, and the Internet advertising market can obtain better resource allocation by utilizing information technology and data service.
In addition, the real-time nature of the RTB ad mode operation allows ad effectiveness feedback to be real-time, thereby providing more efficient adjustment space for pricing of the RTB ad mode. An advertiser agent (DSP) may optimize the delivery strategy in real time based on real-time effectiveness data delivered to a user. That is, if the effect is not as expected, the bid may be lowered at the next bid or the user may no longer be bid. This ensures that the benefits of advertiser media placement costs are maximized.
It follows that in the RTB advertising mode, on the one hand, large and small advertisers can bid fairly with numerous competitors on the same starting line, and the price is transparent. On the other hand, the RTB advertisement mode enables the remaining stock of the third and fourth-level pages of the website and the medium and small websites to participate in the advertisement transaction so as to obtain the income at a reasonable price. In addition, each ad slot resource can be repeatedly sold within a day due to access by different users, thereby improving media revenue.
The advertisement exposure rate adjusting device based on real-time bidding controls the price of purchasing advertisement positions through adjustment, so that an advertiser can expose the appointed advertisement on the appointed equipment or IP through increasing the advertisement bidding price, and the exposure rate of the advertisement is increased.
Referring to fig. 1, fig. 1 is a schematic structural diagram of an advertisement exposure adjusting device based on real-time bidding according to the present invention. The apparatus 100 comprises: a parsing module 110, a determining module 120, a calculating module 130 and an executing module 140.
When a client puts an advertisement, due to the limitation of budget and unit price cost, the client often sets a highest bid for the advertisement, namely: the advertising bid cannot be higher than this set value anyway. RTB advertising employs a bidding mechanism, i.e., those who bid higher will give them the advertising exposure opportunity. Because of the nature of RTB advertisements, advertisements placed by advertisers may not be seen at all or have a small chance of seeing themselves, and thus advertisers are prone to generating distrust of the advertising platform. In the invention, in order to improve the exposure rate of the advertisement, the advertisement successful in bidding can be subjected to extra-pricing delivery on specific equipment or IP, and the extra-pricing is carried out on the specific equipment or IP, so that the number is limited, and the whole advertisement budget or unit price cost cannot be influenced.
The parsing module 110 is configured to parse the advertisement successfully matched with the targeting condition of the real-time bidding system, obtain advertisement information, and check whether the advertisement information includes information indicating that the exposure rate of the corresponding advertisement is increased. Advertisements are provided by advertisers, primarily as tile advertisements. And after being manufactured by the advertiser, each advertisement is sent to a real-time bidding system for bidding. The advertisement carries information related to the advertisement, and in the present invention, the analysis module 110 obtains and analyzes the advertisement information of the advertisement, and checks whether the advertisement information contains information that needs to increase the exposure rate of the advertisement. Because the advertisement is a mode of getting higher when bidding placement is performed in the real-time bidding system. For some domain-specific company advertisements, the advertisements they deliver may be to be delivered to a specified device or IP address. In the embodiment of the invention, a company in the electronic industry, for example, adds information on whether the exposure needs to be increased or not to the advertisement information, and device information or an IP address of a user who has a demand for the product.
The extracting module 120 is configured to extract the device and the IP address information that are included in the advertisement information and require an increase in advertisement exposure rate when the analyzing module 110 analyzes that the advertisement information includes information indicating an increase in advertisement exposure rate. The extraction module 120 includes a lookup unit 121 and an extraction unit 122. The searching unit 121 is configured to search whether the advertisement information includes the device and the IP address information that need to increase the advertisement exposure rate when the analyzing module 110 finds that the information includes the information that increases the advertisement exposure rate. The extracting unit 122 is used for extracting the device and IP address information of which the advertisement exposure rate needs to be increased. And when the extraction module extracts the equipment information needing to increase the advertisement exposure rate, the IMEI or IDFA of the corresponding equipment is extracted.
The monitoring module 130 is used for monitoring whether the device requiring the increase of the advertisement exposure rate and the device corresponding to the IP address send the corresponding advertisement demand. When the extracting unit 122 extracts a device or an IP address that requires an increase in advertisement exposure rate included in the advertisement information, the extracted device and device corresponding to the IP address that require an increase in advertisement exposure rate are monitored. In one embodiment of the invention, the advertisement needs to be presented at an advertisement presentation location of the mobile terminal application. After the user opens the application of his mobile terminal, his terminal interface will display the advertisement display slot, at which time a signal will be sent to the real-time bidding system 101. When the advertiser analyzes the user group, the potential customers of the product can add the device information or the IP address information of the potential customers to the advertisement information. When monitoring that one of the devices requiring the increase of the advertisement exposure rate and the devices corresponding to the IP addresses sends a signal to the real-time bidding system 101, the monitoring module 130 raises the bid to enable the advertisement to be successfully bid on the mobile terminal of the user for display.
The calculating module 140 is configured to calculate a final bid according to the advertisement bid in the current time interval and the set threshold when monitoring that the device that needs to increase the advertisement exposure rate and the device corresponding to the IP address send the corresponding advertisement demand. The calculation module 140 includes a statistical unit 141 and a calculation unit 142. The statistic unit 141 is configured to count thousands of revenue ECPM shown during the advertisement delivery process in different time periods. When an advertisement bids during different time periods, the bids are different. For some video works, if the advertisements are suitable for the young people to watch, the advertisements are usually put in the evening or the midday, because the young people watch the videos in the time slot, the advertisements may watch the corresponding films; the film and television advertisements suitable for the old can be released in the morning or afternoon. Thus, at different times, the advertiser will adjust the price of the advertisement to adjust the visibility of the advertisement. The statistic unit 141 then counts thousands of revenues ECPM shown by the advertisement during the advertisement delivery process in different time periods, and may determine the average value of the prices when the advertisement bidding succeeds. The calculating unit 142 is configured to calculate bids of the advertisement with increased exposure rate according to the thousands of revenues of display counted by the counting unit 141. If successful bidding is required, the bid of the advertisement may be the sum of thousands of display proceeds counted by the counting unit 141 and the set threshold. The threshold value set here is the number of prices that are increased when an advertisement bids in order to increase the exposure rate.
The advertisement exposure rate adjusting device based on real-time bidding comprises an analyzing module, a display module and a display module, wherein the analyzing module is used for analyzing the advertisement successfully matched by the real-time bidding system orientation condition, acquiring advertisement information and checking whether the information indicating that the corresponding advertisement exposure rate is increased is contained; the extraction module is used for extracting the equipment and the IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains the information which means to increase the corresponding advertisement exposure rate; the monitoring module is used for monitoring whether the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand or not; and the calculation module is used for calculating the final bid according to the advertisement bid in the current time period and the set threshold value when monitoring that the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand. The invention can improve the visibility and exposure rate of the designated advertisement and simultaneously improve the trust of the advertiser on the advertisement platform.
Referring to fig. 2, fig. 2 is a schematic flowchart of an advertisement exposure adjusting method based on real-time bidding according to the present invention. The method comprises the following steps:
s210: and analyzing the advertisement successfully matched with the real-time bidding system targeting condition to obtain advertisement information, and checking whether the information meaning that the exposure rate of the corresponding advertisement is increased is contained.
When a client puts an advertisement, due to the limitation of budget and unit price cost, the client often sets a highest bid for the advertisement, namely: the advertising bid cannot be higher than this set value anyway. RTB advertising employs a bidding mechanism, i.e., those who bid higher will give them the advertising exposure opportunity. Because of the nature of RTB advertisements, advertisements placed by advertisers may not be seen at all or have a small chance of seeing themselves, and thus advertisers are prone to generating distrust of the advertising platform. In the invention, in order to improve the exposure rate of the advertisement, the advertisement successful in bidding can be subjected to extra-pricing delivery on specific equipment or IP, and the extra-pricing is carried out on the specific equipment or IP, so that the number is limited, and the whole advertisement budget or unit price cost cannot be influenced.
And analyzing the advertisement successfully matched with the real-time bidding system targeting condition to obtain advertisement information, and checking whether the information meaning that the exposure rate of the corresponding advertisement is increased is contained. Advertisements are provided by advertisers, primarily as tile advertisements. And after being manufactured by the advertiser, each advertisement is sent to a real-time bidding system for bidding. The advertisement carries information related to the advertisement, and in the invention, the advertisement information of the advertisement is acquired and analyzed, and whether the advertisement information contains information needing to increase the exposure rate of the advertisement or not is checked. Because the advertisement is a mode of getting higher when bidding placement is performed in the real-time bidding system. For some domain-specific company advertisements, the advertisements they deliver may be to be delivered to a specified device or IP address. In the embodiment of the invention, a company in the electronic industry, for example, adds information on whether the exposure needs to be increased or not to the advertisement information, and device information or an IP address of a user who has a demand for the product.
S220: when the advertisement information contains information for increasing the corresponding advertisement exposure rate, the equipment and the IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate are extracted.
When the advertisement information contains the information which means that the advertisement exposure rate is increased, the equipment and the IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate are extracted. When the information which increases the corresponding advertisement exposure rate is found, whether the advertisement information contains the equipment and the IP address information which need to increase the advertisement exposure rate is searched. And extracting the equipment and the IP address information of which the advertisement exposure rate needs to be increased. And when the extraction module extracts the equipment information needing to increase the advertisement exposure rate, the IMEI or IDFA of the corresponding equipment is extracted.
S230: and monitoring whether the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand.
When the equipment or the IP address which is contained in the advertisement information and needs to increase the advertisement exposure rate is extracted, the extracted equipment which needs to increase the advertisement exposure rate and the equipment corresponding to the IP address are monitored. In one embodiment of the invention, the advertisement needs to be presented at an advertisement presentation location of the mobile terminal application. After the user opens the application program of the mobile terminal, the terminal interface of the user can display the advertisement display position, and at the moment, the user can send a signal to the real-time bidding system. When the advertiser analyzes the user group, the potential customers of the product can add the device information or the IP address information of the potential customers to the advertisement information. When monitoring that one of the equipment which needs to increase the advertisement exposure rate and the equipment corresponding to the IP address sends a signal to the real-time bidding system, the bidding price is increased so that the advertisement is successfully bid and displayed on the mobile terminal of the user.
S240: and when monitoring that equipment needing to increase the advertisement exposure rate and equipment corresponding to the IP address send corresponding advertisement demands, calculating a final bid according to the advertisement bid in the current time period and a set threshold value.
And counting the corresponding thousands of times of showing cost ECPM of the advertisements in the putting process in different time periods. When an advertisement bids during different time periods, the bids are different. For some video works, if the advertisements are suitable for the young people to watch, the advertisements are usually put in the evening or the midday, because the young people watch the videos in the time slot, the advertisements may watch the corresponding films; the film and television advertisements suitable for the old can be released in the morning or afternoon. Thus, at different times, the advertiser will adjust the price of the advertisement to adjust the visibility of the advertisement. At the moment, the corresponding thousands of times of display cost ECPM of the advertisement in the release process in different time periods is counted, and the average value of the price when the advertisement bidding succeeds can be determined. And calculating the bid of the advertisement for increasing the exposure rate according to the counted thousands of display profits. If successful bidding is required, the bid for the advertisement may be a sum of the cost of the thousands of impressions counted and a set threshold. The threshold value set here is the number of prices that are increased when an advertisement bids in order to increase the exposure rate.
Different from the prior art, the advertisement exposure rate adjusting method based on real-time bidding comprises the steps of analyzing the advertisement successfully matched with the targeting condition of the real-time bidding system, obtaining advertisement information, and checking whether the information meaning of increasing the corresponding advertisement exposure rate is contained; when the advertisement information contains information which means that the advertisement exposure rate is increased correspondingly, extracting equipment and IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate; monitoring whether equipment needing to increase advertisement exposure rate and equipment corresponding to the IP address send corresponding advertisement requirements or not; and when monitoring that equipment needing to increase the advertisement exposure rate and equipment corresponding to the IP address send corresponding advertisement demands, calculating a final bid according to the advertisement bid in the current time period and a set threshold value. The invention can improve the visibility and exposure rate of the designated advertisement and simultaneously improve the trust of the advertiser on the advertisement platform.
The above description is only an embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes performed by the present specification and drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
- An advertisement exposure rate adjusting device based on real-time bidding is connected with a real-time bidding system of an advertisement, and is characterized by comprising:the analysis module is used for analyzing the advertisements successfully matched with the real-time bidding system orientation conditions, acquiring advertisement information and checking whether the information indicating that the exposure rate of the corresponding advertisements is increased is contained;the extraction module is used for extracting the equipment and the IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains the information which means to increase the corresponding advertisement exposure rate;the monitoring module is used for monitoring whether the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand or not;and the calculation module is used for calculating the final bid according to the advertisement bid in the current time period and the set threshold value when monitoring that the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand.
- The ad exposure adjustment apparatus according to claim 1, wherein the extraction module comprises:the searching unit is used for searching whether the advertisement information contains equipment and IP address information needing to increase the advertisement exposure rate when the analyzing module checks the information containing the increased corresponding advertisement exposure rate;and the extraction unit is used for extracting the equipment and the IP address information of which the advertisement exposure rate needs to be increased.
- The ad exposure adjustment apparatus according to claim 1, wherein the calculation module comprises:the statistical unit is used for counting the corresponding thousands of display costs ECPM in the advertisement putting process in different time periods;and the calculating unit is used for calculating the bid of the advertisement for increasing the exposure rate according to the thousands of display costs counted by the counting unit.
- The apparatus of claim 1, wherein when the extracting module extracts the device information requiring an increase in advertisement exposure, the extracting module extracts an IMEI or IDFA of the corresponding device.
- The ad exposure adjustment apparatus according to claim 3, wherein the final bid calculated by the calculation module is equal to a sum of the thousands of display avails of the current period and a set threshold.
- An advertisement exposure rate adjusting method based on real-time bidding is characterized by comprising the following steps:analyzing the advertisement successfully matched with the real-time bidding system targeting condition to obtain advertisement information, and checking whether the information meaning that the exposure rate of the corresponding advertisement is increased is contained;when the advertisement information contains information which means that the advertisement exposure rate is increased correspondingly, extracting equipment and IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate;monitoring whether the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send corresponding advertisement requirements or not;and when monitoring that the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address send corresponding advertisement demands, calculating a final bid according to the advertisement bid in the current time period and a set threshold value.
- The advertisement exposure rate adjustment method according to claim 6, wherein in the step of extracting the device and IP address information to be increased advertisement exposure rate included in the advertisement information, the method comprises the steps of:when the information which increases the corresponding advertisement exposure rate is found, whether the advertisement information contains equipment and IP address information which need to increase the advertisement exposure rate is searched;and extracting the equipment and the IP address information of which the advertisement exposure rate needs to be increased.
- The advertisement exposure adjusting method according to claim 6, wherein in the step of calculating the final bid based on the advertisement bid of the current slot and the set threshold value, the method comprises the steps of:counting the corresponding thousands of display costs ECPM of the advertisements in the release process in different time periods;and calculating the bid of the advertisement for increasing the exposure rate according to the thousand-time display cost.
- The advertisement exposure rate adjustment method of claim 6, wherein when the device information of which exposure rate needs to be increased is extracted, IMEI or IDFA of the corresponding device is extracted.
- The ad exposure adjustment method of claim 8, wherein the final bid is equal to a sum of a set threshold and a cost of thousands of impressions for a current time period.
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| PCT/CN2017/087262 WO2018223280A1 (en) | 2017-06-06 | 2017-06-06 | Apparatus and method for adjusting advertisement exposure rate based on real-time bidding |
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| CN113240458A (en) * | 2021-04-26 | 2021-08-10 | 西安点告网络科技有限公司 | Method, system, terminal and storage medium for reliably guaranteeing advertisement bidding timeout rate |
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| CN104700289A (en) * | 2015-03-17 | 2015-06-10 | 中国联合网络通信集团有限公司 | Advertising method and device |
| CN104835067A (en) * | 2015-05-29 | 2015-08-12 | 超传信息技术（上海）有限公司 | Real-time bidding system of network advertisement |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113240458A (en) * | 2021-04-26 | 2021-08-10 | 西安点告网络科技有限公司 | Method, system, terminal and storage medium for reliably guaranteeing advertisement bidding timeout rate |
| CN113240458B (en) * | 2021-04-26 | 2023-11-03 | 西安点告网络科技有限公司 | Advertisement bidding timeout rate reliable guarantee method, system, terminal and storage medium |
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|---|---|
| WO2018223280A1 (en) | 2018-12-13 |
| CN110770777B (en) | 2023-10-13 |
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